Real Estate Marketing And Technology

Listing Photos Done Right

If you aren't assigning your sellers homework before you take listing photos, you should be. According to research from the National Association of REALTORS®, 90 percent of buyers begin their home search online. The most important factor in deciding which listings to view? The photos, of course, according to 85 percent of home shoppers.

"NAR tested how much time people spend looking at the different parts of a listing—the photos, the home data, the 'yada yada' remarks the sales associate writes—and the longest time by far is spent on the photographs," says Heather M. Neill, broker and owner of

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How Long Island's Laffey Real Estate Stands Out from the Competition

How do you get your firm to stand out in a crowded real estate market like Long Island? Not an easy question to answer—unless you're Laffey Real Estate.

Differentiating your company from the competition requires finding a way to leave a lasting impression and be the one clients remember as the ORANGE in a town filled with little green apples.

An ORANGE?

To stand out from the green apples in Long Island, almost three years ago, Laffey Real Estate underwent a corporate branding "makeover" to refresh their identity, expand their story and messaging to convey sophistication, teamwork, and distinctiveness.

Calling on their Irish heritage, a symbolic image of the Celtic knot was chosen as the perfect iconic symbol to pay homage to the firm's founding father as well as the balance of work, play, business, and pleasure.

Its colors? Orange (actually Burn...

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Change is hard, but managing the countless daily tasks of the modern real estate sales associate without the best real estate technology is even harder. The truth is that every sales associate would like to spend more time selling homes, and less time on repetitive daily tasks. Real estate technology is a game-changer precisely because it unlocks more time for sales associates to focus on the parts of the job that they love most, without compromising on the daily, nuts and bolts tasks that drive new business to your real estate firm.

Every sales associate has their own workflow, and it's crucial to help associates understand how a short-term disruption to that workflow to integrate a new tool can ultimately lead to huge long-term gains. The easiest way to do that? Choose the right real estate technology, make sure sales associates understand why it benefits them, and provide the training/support necessary to make integrating new tools as seamless as possible...

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Today, both real estate firms and sales associates have access to a more robust selection of lead-generation tools than ever before, with online marketing leading the way. From your real estate website to blogging, social media, and search engines, there's no shortage of tools to help your business shine. Get started with our guide to 20 real estate lead generation ideas that work for firms and sales associates in any market.

1. Make It Easy to Search Listings on Your Real Estate Website
   If you want to generate leads online, then you need a great real estate website. And if you want new prospects to visit your website, then integrating IDX listings search is an absolute must. Most real estate shoppers start their home search online and will b...

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