Real Estate Marketing And Technology

What to Expect from Real Estate Technology

I must admit that I am hesitant to write this article and share my thoughts because this concept has been abused far too long in the real estate industry. With that said and out in the open, I truly believe that we are entering into a new era of real estate technology.

Before you completely discount what I am saying as marketing gobbledygook, I ask that you consider my thinking.

As I continually look to the future and plan the technology vision of the Delta Media Group platforms, such as the DeltaNET, I know that, from a technology standpoint, we are on the verge of monumental changes and advancements. These changes are happening right now because of the maturity of some platforms (for example, the DeltaNET is 26 years old), the maturity of computing platforms in general, coupled with a future-looking vision, and the ability to execute on that vision and bring products to market.

Putting my...

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SEO: Help Your Business Attract More & Better Quality Leads

Whether searching for a sales associate or going on the hunt for their next home, most real estate customers begin their search online. Search engine results are a huge potential source of traffic for your real estate website, which leads to fierce competition for the top positions in search rankings. That's where search engine optimization (SEO) enters the picture. SEO is one of the most powerful tools for growing your real estate firm online, but the complexity of SEO means that not everyone understands it. Let's take a look at these SEO tips to help your business attract more and better-quality leads online.

Local SEO Helps Your Business Grow

It's essential to ensure that the name, address, and phone number (NAP) of your brokerage or offices are formatted consistently wherever they're posted online. This includes other websites, directories, and social media, as well as your website. Google us...

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According to a 2019 study by the National Association of REALTORS® (NAR), websites are now the most trusted source of real estate information around.

That's right--your website can actually rate above you in perceived trustworthiness. And 44% of buyers look for properties online before they think about getting in touch with a sales associate.

The lesson is clear: Your website is your #1 selling asset. But that doesn't mean your personality no longer matters. If you want to get the most from digital marketing, you still take center stage.

That's because the most successful sales associates around are embracing video.

Research from NAR also says 39% of homebuyers used sites with embedded video during a recent home search. More than half of buyers considered that video content "very useful" in making their buying decisions.

Video is here to stay. If you haven't gotten started with it yet, now is the time.

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In today's digital world, social media is a powerful marketing tool for all types of businesses, and the real estate industry is certainly no exception.

Studies have shown that experts in real estate are consistently among the most active professionals on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media in some form for their businesses.

Over 80% of online users are active on Facebook, opening the door to countless opportunities to opportunities for real estate firms and sales associates. As a real estate professional, you understand what a significant impact social media has on building trust with your clients and generating leads for your business.

Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand, as well as your listings. It's an essential part of your marketin...

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Experience The Difference with Old Colony, REALTORS®

We love to hear the stories of how real estate superstars like West Virginia's Old Colony, REALTORS® use real estate marketing and technology to make their businesses shine. And what we love even more is to share them with you, our readers.

Even after 75 years in the real estate business, Old Colony, REALTORS® finds new ways to navigate today's changing landscape. However, to understand where a company is going, we need to take a look at where they've been.

Old Colony, REALTORS® - Their Backstory

Old Colony, REALTORS® has been navigating the West Virginia real estate market since 1944. Old Colony attributes its 75-plus years of success to its supportive, family culture, willingness to innovate, and its team of consummate sales associates and staff.

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