Real Estate Marketing And Technology

Looking back just a few short months ago, no one could have predicted the changes our world would face. The coronavirus pandemic upended, if not paralyzed, nearly every aspect of our economy, including the real estate industry.

While showings came to a screeching halt in some areas and new listings only trickled in, some real estate companies grappled with the spread of COVID-19. They seemed to disbelieve there would be a future after the coronavirus. However, others responded to the crisis in a positive fashion. Firms and associates who continued their outreach positioned themselves to help their clients and communities long after stay-at-home orders started to expire.

Adapting to all-new expectations is vital to success. At least, that is the outlook with the sales associates and ma...

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Plain and simple, I'm a tech guy. The art of selling is just beyond me. Ask me to sell an old car on Craigslist and watch me go pale; it's embarrassing. Probably one reason I'm don't sell homes for a living. However, I do know about the tools and technology involved in helping sales associates succeed in the real estate business.

There's a lot of nuance and expertise involved when it comes to listing, marketing, and ultimately selling a home. As a real estate professional, your goal is to do everything you can to sell your clients' homes with the fewest headaches along the way.

I'm not telling you anything you don't already know when I say that, as a listing agent, every closing starts with getting the listing. Fortunately, I can tell you about several tools available to you within the DeltaNET 6 platform that covers all the bases of the selling process to get that next listing and set you well on your way to getting that next closing.

Automated Valua...

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When it comes to real estate websites, I have only ever heard of two primary goals that real estate firms and sales associates want to accomplish. NUMBER ONE, they want their website to generate business or leads. NUMBER TWO, they want their website to showcase their unique brand and be a place for their company to have a powerful identity online. In my opinion, the only way you can truly accomplish both a powerful lead-generating website that also speaks to your brand is to offer the most robust search functionality in your market with an easy-to-use design.

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As a real estate sales associate, would you rather spend all day sending emails or selling houses? As the leader of a real estate firm, do you want your associates to focus on restocking your prospect pipeline or converting existing clients? When used correctly, real estate automation eliminates those tough choices and allows sales associates to focus on what they do best. Automation can handle so many of the tedious, time-consuming, necessary tasks that are crucial to lead management and conversion. Here is how real estate automation can make life easier for everyone.

• Capture and Segment Leads with Ease
  At its core, real estate automation is all about capturing, nurturing, and converting leads. Without automation, lead management is an extremely time-cons...

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