Online marketing is a powerful tool for real estate agents, but it's also a very big topic, with tons of tiny variables that will ultimately make a difference in the success of your marketing. With fast-changing trends, diverse advertising platforms, and the constant demand for fresh content, even marketing pros need to work hard to stay up to date. In other words, it's easy to miss the mark on the little details, especially when your real estate business demands so much of your focus.
That's where we come in. Your marketing team will help you build a powerful web presence, and avoid the most common online marketing mistakes. Let's get started by looking at four common real estate online marketing mistakes, and how to avoid them.
Looking to Grow Your Online Marketing? Avoid These 4 Common Mistakes
The biggest mistake you can make with online marketing is trying to handle the whole task yourself, especially when you're learning the ropes. It's a complex topic where each part of the system influences the success of the rest, so having an experienced hand to guide your marketing will save a ton of headaches. You'll still have plenty of input, but hiring the right marketing team means you won't have to stress about the details.
- Don't "Set It and Forget It" – Looking to make your mark on social media? Avoid the temptation of relying too much on automation. Scheduling updates to share blog posts or listings is great, but forging real connections requires direct interactions, especially when someone makes the effort to contact you. You don't need to check your notifications every 5 minutes, but setting aside a small amount of social media engagement time each day does wonders.
- Missing Out on Mobile – A responsive or mobile-first website is an absolute must for real estate online marketing. You want those beautiful home photos, detailed listings, and contact forms to look great, no matter what type of device a shopper uses to access your site. Responsive websites scale to fit any screen, while mobile-first sites place priority on smart phone and tablet functionality. Either option works, and your choice will depend in part on your target audience.
- Appealing to Everyone – While it's good for your online marketing to have broad appeal, it's important to have a target audience in mind when creating your website, content, and advertising materials. If you cater to the luxury market, for example, your target audience will have different priorities than first-time home buyers. A lack of clear targets ultimately leads to bland, generic marketing.
- SEO Without Local – Search engine optimization (SEO) is a vital tool for real estate marketing, but there's a ton of competition for the best search ranking spots. That's why local SEO is really important. Local SEO boosts your visibility when people search for real estate in your area, and keeps you from competing for attention with agencies that don't serve the same region. Google changes its search algorithms frequently, so this is another area where an experienced marketing team will be a big help.
With the help of your marketing team, you'll have no trouble avoiding the most common marketing mistakes. The results are more than worth the effort, and it won't take long to see the benefits of your marketing take shape. Contact the experienced team at Delta Media Group for everything you need to market your real estate agency in the digital world.