Posts from March 2025
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31
Brokerage Leaders Are Betting on 2025 – Time Will Tell If They're Right
Brokerage leaders haven't been this confident in years.Â
Our latest real estate leadership survey shows a sharp jump in optimism. Two-thirds of brokerage leaders we polled at the end of last year expect higher profits in 2025.Â
More importantly, over 70% predict an increase in transaction volume: it's th...
21
Howard Hanna Coach Realtors: Trusting Delta Media Group® With Luxury Marketing and Their Merger
For Howard Hanna Coach Realtors, selling some of New York's highest-valued homes across Long Island, top-level international marketing is required for the success of their agents and clients.
With significant luxury and relocation divisions, the pillar of the family-owned brokerages' luxury global marketing strategy is their memberships with The Leading Real Estate Companies of the World® (LeadingRE) and Luxury Portfolio International®.Â
"We assist luxury relocation clients through strategic marketing and global exposure," says Coach Realtors Relocation Director Jose Matos. "As a member of Luxury Portfolio International, we connect clients with premier real estate fi...
18
Emerging Trends in Luxury Real Estate Marketing
Standing out to a luxury real estate audience is all about staying ahead of the curve — and this certainly extends to your marketing practices. As new trends emerge and evolve in luxury real estate marketing, it pays to adjust your strategy accordingly.
Let's look at eight key emerging trends in luxury real estate marketing and how you can adapt them to fit your real estate brand.
1. Digital Storytelling
One theme you'll notice throughout this piece is that luxury buyers crave distinctive experiences that rise above the norm — which is often part of why they're shopping for a luxury...
14
The Hidden Battle: Protecting Your Digital Presence From Bad Bots
In today's digital landscape, a silent war rages beneath the surface of every website you visit. Recent studies reveal a startling truth: nearly half of all internet traffic isn't human — it's automated bot traffic. Even more concerning, roughly one-third of all web traffic comes from "bad bots" designed with malicious intent. In some countries, like Ireland, these malicious bots account for over 70% of all web traffic.
But what exactly are these bots, and why should you care? While some bots serve legitimate purposes — like Google's search engine crawlers that help people find your website — many others have more nefarious goals. These bad actors constantly probe websites for vulnerabilities, a...
12
Appealing to High-Net-Worth Buyers: How to Craft a Luxury Open House
A luxury open house is about more than simply showing a property. It should be an exclusive, can't-miss event for your market's biggest influencers and high-net-worth buyers. Create an event they won't forget by offering an immersive experience that highlights the property's unique features.
Here are some strategies for crafting a memorable and effective luxury open house.
1. Understand and Appeal to Your Target AudienceÂ
Not all luxury buyers have the same needs and...
