Articles Tagged "Social Media Marketing"

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May
26

Marketing is vital to the success of any real estate business, from individual agents and the smallest boutique firms to the largest national brands. But is your marketing sending the message that you intend? Just as importantly, is it differentiating your services from the competition in a meaningful way? Now is the perfect time to take a fresh look at your marketing and make sure that it says exactly what you want it to say about you.

Consistency Is Key

In the rush to grab the attention of your audience, it can be easy to forget that one of the most important goals of marketing is simply to get them to remember you. Not just your logo, but your business, what it has to offer, and how you can help them. When someone from your target audience in your target markets sees your marketing materials in any setting, you want them to associate it with your brand right away.

That's why it's so important to ensure that your marketing materials, from digital ads to postcards, have a consistent, seamless feel and appearance. Your logo is part of that consistency, but so are the color schemes that you use, images, fonts, and messaging. It's much easier to have your marketing say what you want it to when your audience immediately associates it with your brand.

How Are You Adding Value?

From blog posts on your real estate website to your latest updates on social media, it's important to always keep one question in mind: How are you adding value for your audience? Your audience encounters marketing constantly, whether browsing on their favorite device or seeing billboards when they drive down the highway. If a piece of marketing doesn't add value for them, then they know how to tune it out quickly.

In real estate, your knowledge of market trends and the communities where you do business both create dependable opportunities to add value to your marketing. From email drip campaigns to AI-driven newsletters and content, there are endless opportunities to add value by informing your audience. Integrating information on topics that matter to your audience into your marketing will help you keep their attention, and provide insight into the type of local knowledge they can expect when they choose your services.

Unlock the Possibilities of Localized Content

The content that you create is one of the most effective, reliable tools for adding value and differentiating your brand from the competition. Don't just give your audience the Census facts about a neighborhood. Take them on a video tour of the neighborhood, or create a blog post on the best places in the neighborhood for a meal. Don't just tell parents that a neighborhood is great for kids. Give them a rundown on some of the best local attractions for kids, or highlight annual events geared toward families.

The same basic idea applies to any real estate audience that you're aiming to reach. Consider the needs of that type of client, the benefits of the communities where you do business, and the way that those things intersect. It's not just about the cost of a home, or the quality of a school district. It's about the lifestyle that they can expect to enjoy when they live there.

Building Connections Requires More Than Branding

Especially for individual agents, one of the easiest mistakes to make with digital marketing is to only focus on what you can do. In competitive markets, your audience is likely to receive marketing materials from multiple agents, each one highlighting statistics about the successes of that agent. While this can certainly be useful information, it's shared so commonly that none of the ads really set themselves apart.

One way to stand out and be more memorable, especially with social media marketing, is to share a little bit more about the person behind the image of the agent. Do you love cats, long walks at local parks, spending time with your kids, or volunteering at a local non-profit? Do you have special experiences in the markets where you do business or a unique perspective from living in many different places? All of these things can help you stick in the memories of your audience in a way that statistics or generic marketing statements can't match.

It's Time to Make Your Marketing Work for You

Your marketing can do so much for your brand, but it works best when you invest conscious effort into making sure that it says exactly what you want it to say about you. Remember, too, that where your marketing is seen plays a role in what it says. If you want to appeal to a modern real estate audience, then it's critical to invest in modern marketing tools and tactics.

May
25

Many real estate agents around the United States swear by online advertising.

Even if you've never used an online ad, you're probably familiar with the idea: Set it up correctly and you enjoy "overnight" traffic to your website or listings. An optimized ad provides the opportunity to accelerate interest in your most promising properties and meet qualified buyers sooner.

When you think of online ads, you might think of Google first. For real estate agents, though, the picture is a little bit different. People go on platforms like Facebook and Instagram (also owned by Facebook) to browse aspirational properties, and that's where an effective agent should seek out traffic.

Facebook is also helpful for maintaining connections with leads and past customers.

When it comes to advertising for the first time, most agents have these two questions:

  • "Do ads really work?"
  • "Will ads work for me?"

The answer to question #1 is a resounding "yes!" In 2020, it cost under $10 on average for a Facebook ad to be seen 1,000 times. Most businesses spend about 5% to 12% of their revenue on ads, but agents can facilitate thousands of dollars in transactions with much less.

Will ads work for you? Again, the answer is yes.

But it won't work in a vacuum — you need to be ready to service the new traffic you get. There are two main ways to use online advertising to grow your real estate practice:

Drive New Leads Directly to Your Website

Your real estate website is the cornerstone of your digital brand. It's where people go to find out who you are and what you can do for them. Ads that go directly to your website can be helpful for people comparing real estate agents or just getting involved in the early stages of market research.

Ads are particularly effective when you've already published helpful, informative content such as blogs or videos. Content helps your visitors get informed about their options, connect with neighborhoods or listings, and ultimately become leads within your business pipeline.

Show Off Your Best and Brightest Properties

What if your website is new and not fully developed yet? You can direct online traffic to live listings on your MLS. In cases like this, it's essential to be sure any contact forms are set up correctly, so you can use them to capture details directly from interested leads.

You can display live listings directly on your website as well. This can be especially useful since it gives you more data. You'll end up with a granular sense of which listings attract attention, how long each visitor spends on each listing, and what features are most captivating to your audience.

Best Practices to Get the Most from Your Ads

Interested in jumping in with social media ads? You have a huge advantage compared to professionals in many other fields – the potential to move transactions forward with a tiny fraction of the revenue you'll stand to make. Still, you need to lay the right groundwork for success:

  • Be Ready to Connect with New Visitors Fast
    Many newcomers to advertising run them only during the day at peak activity hours in their own time zone. This ensures that if someone calls you right away, you'll be able to respond immediately — one of the biggest factors in scheduling that all-important first meeting.

  • Use Digital Marketing Automation to Your Advantage
    Optimizing your ads is a learning process, but it's one you can speed up. Social Media Ad Wizard makes it easy to plan, launch, and monitor your ads. By quickly learning what works, you'll spend less money and improve your results. It's all part of the DeltaNET®6, your all-in-one real estate solution.

  • Capture Leads as Social Followers or Subscribers
    People who follow your ads may be ready to buy, but they could also be weeks or months away from a decision. Encourage them to follow you on social media or, better yet, join your email list. This lets you build the relationship over time and position yourself as a trusted advisor.

  • Be Involved in the Social Media Conversation
    Ads can work well on their own, but they're even more effective when you're active on social media. Focus your time on the platforms where the customers you want are most active and engaged, then join the conversation when you see them with questions or problems you can help with.

  • Use Video to Attract the Right Customers
    Video is the cornerstone of effective social media. It's fun, easy to consume, and much more memorable than plain text. For listings, that means a video tour of the property. For your website, it means adding video to your most popular blog posts and other pages.

Contact us at Delta Media Group to learn more about social media ad success.

May
10

A real estate CRM provides total visibility into your prospects, leads, and current customers. That makes it easier to know precisely when and how to follow up with the people who can advance your business, potentially saving you thousands of hours of work in a year.

That naturally raises the question: Why doesn't everyone use one?

Long before there was a dedicated real estate CRM, the concept was limited to enterprise sales teams in a variety of unrelated industries. Salespeople who were converting to digital for the first time usually had an established style of doing things, which made them less likely to embrace a CRM with gusto.

In some cases, this meant the old-fashioned approach with Post It notes and overstuffed filing cabinets. In others, there was a slew of unrelated apps where data would bounce from one place to another. In either situation, a CRM offered clear benefits — faster, easier, and usually much less expensive.

But thanks to that history, some myths about CRM continue to circulate. Even today, real estate agents might not realize the powerful benefits they have to offer.

Let's take a closer look at some of the biggest CRM myths around:

  • MYTH 1: Having a CRM Means Dealing with a Lot of Data Entry
    Like any piece of software, your CRM starts with a little bit of setup. That might take a day or two — but when you choose a real estate CRM, you have all the help you need. As for data entry, you won't see much of it after the first week. When configured correctly, your real estate CRM can automatically pull lead and customer information from your website and event registration forms.

  • MYTH 2: You Need to Be a Computer Expert to Use a Digital CRM
    A modern CRM is designed to be simple and caters to a wide variety of needs. Everything is laid out where you would expect it and where you can easily find it. Workflows are based on how real estate practices already operate every day. In just a few minutes a day, most people can master the learning curve of a CRM within a week. And once you see the benefits, you won't want to go back.

  • MYTH 3: Using a CRM Is Too Time-Consuming
    If your schedule is packed and you feel like you don't have time for even one more thing, that means it's the perfect opportunity to get started with a CRM. A CRM may look intimidating at first, but it will start saving you time every day within the first month. That really adds up, and it means you can focus more time and attention on the things that move your business forward in the long run.

  • MYTH 4: Time Spent on CRM Is Better Spent Looking for Leads
    The first year of any real estate agent's career is spent learning the ropes and deciding what the ideal customer is like. After that, however, there needs to be a plan in place to go from "chasing down leads" to attracting them to your digital doorstep. Your CRM is the foundation of that effort, as it gives you the ability to deliver consistent, valuable marketing communication across all of your platforms.

  • MYTH 5: A Real Estate CRM Is Too Expensive
    Agents who are currently using a half dozen different apps to manage their work often discover that a dedicated CRM is less expensive than licensing their other subscription products. The DeltaNET 6 CRM is designed to be affordable for real estate practices of all sizes, from large brokerages to solo operators. It scales with you as your needs grow and change, so you are always getting value from what you pay.

  • MYTH 6: Only Big Businesses Use a Real Estate CRM
    Over the last few years, large brokerages from coast to coast have made the leap to CRM. That doesn't mean only the biggest companies can use them. Far from it! If you are in a market with a lot of large, entrenched competitors, that is an even bigger reason for you to adopt CRM as soon as possible. With world-class technology at a fraction of the price, you can stand head to head with your local rivals.

CRM Technology Isn't Just for Sales Teams Anymore — Now, Real Estate Pros Can Benefit

With DeltaNET 6, your very own real estate CRM, you get AI-driven visibility into your business from the first moment you log in. Not only that, but DeltaNET is packed with features to automate your digital marketing, making it simple to cultivate lasting relationships through email, social media, and more.

It's the key to doing less and achieving more.

Contact us today to find out more or get started with this all-in-one real estate center of excellence.

May
5

It's a sure thing that the majority of your future clients will first encounter your brand online.

Even with the personnel and resources of a large brokerage, in-person events can only achieve so much coverage within your community. Experts estimate only about 1% to 10% of people you encounter on a daily basis will be ready to enter the market when they make contact with you for the first time.

Knowing all that, your brokerage website has a number of big jobs to do:

  • It must attract the right targeted traffic to your digital doorstep
  • It must explain precisely what you do and who you do it for
  • It must help maintain a relationship over weeks and months

Your website is the centerpiece of your digital marketing strategy. While it doesn't "do it all," nothing else will get done without a website to serve as the hub of your online brand. Its role goes far beyond being a "digital brochure." Done right, it has the potential to deliver immense strategic value.

Here's how to make it happen:

Post Helpful, Informative Content

Content marketing is the name given to building a relationship of trust by providing a foretaste of the value you can offer clients before they even sign up with you. This content should be both helpful and informative, helping visitors solve problems or overcome challenges in their real estate journey.

  • Promote Your Content with SEO
    Search engine optimization (SEO) is a collection of design and technology techniques that signal search engines about your high-quality content. In order for your content to raise your search engine visibility by appearing in relevant searches, you must have an SEO strategy you follow consistently.

  • Make Your Website Mobile-Friendly
    A responsive website is one that automatically adjusts in both navigation and appearance to suit the way a smartphone or tablet browses the Web. Without this adjustment, mobile users can get frustrated and click away — and an increasing number of younger buyers use mobile as their main source of connectivity.

  • Capture Lead Details Throughout Your Website
    As someone interacts with your website, you should be learning more and more about that person's needs. One way to capture leads is to develop a "lead magnet," a rich, detailed piece of content website visitors can receive in exchange for agreeing to join your mailing list.

  • Build Your Opt-in Email Marketing List
    Email marketing is one of the most powerful opportunities in real estate, especially for large brokerages with the staff power to handle the increased volume. By segmenting your list for buyers, sellers, new leads, and other use cases, you can ensure each subscriber receives only content that matters to them.

  • Turn Subscribers into Customers
    Email subscribers are somewhere in the middle of your digital marketing funnel. While you can't "make" them take action, you can inspire them with the right opportunities. Be certain they are receiving event invitations such as virtual tours, open houses, and featured listings in their area.

  • Make Your Text Content Stick with Video
    On the internet, people don't read — they scan. They are looking for the information that's most relevant to them and will simply tune out anything else. Video content is much more likely to inspire action than plain text, and it is usually more memorable for your visitors, too.

  • Showcase Your Featured Listings Prominently
    A good real estate website makes it easy for visitors to browse listings of value to them. Your MLS access gives you the tools you need to highlight new listings, enriched content like video and virtual tours, and relevant updates in real-time. Give your most crucial listings prominent billing on your website!

  • Be Smart About Social Media
    Instagram is the overall winner when it comes to social media marketing for real estate, but Facebook and LinkedIn both hold opportunities for the right brokerages. Expand the reach of your best content and listings with social media, staying focused on platforms where your audience is highly active.

It's Not Too Late to Turn Your Website into a Lead Generation Powerhouse

Ready to put your website to work?

Even if your website hasn't reached its full potential just yet, it is not too late to make a positive change. With the right guidance from digital marketing experts, you can revitalize your real estate website so it produces a bottom-line value that moves the needle on your goals.

There are many different aspects to getting the most value from your website. For the best results, they all need to come together effectively. But once the initial work is done, your team can benefit from the power of digital marketing automation, reach more people, and save thousands of hours a year.

Contact us today to find out how your brand can benefit from the best real estate websites.

May
3

Generational marketing is more important to real estate agents than ever.

In generational marketing, you segment and focus your marketing based on techniques and messaging relevant to an age group. For instance, Baby Boomers often respond to mailers, but Millennials require a technology-forward approach.

There are four generations in today's housing market, each with its own concerns and challenges. Generational marketing crafts customer touch-points to improve their experience and meets them where they are in terms of their unique expectations.

Let's take a closer look at the generations and how they differ.

Understanding the Different Generations in Today's Marketing Environment

Baby Boomers

Baby Boomers are aged between 57 and 75 years old today. They are the generation that built many of America's modern institutions, benefiting from the post-World War II boom and an environment where many of the country's main competitors were focused on recovering from conflict.

From a marketing perspective, Baby Boomers require a personal touch. They are not as comfortable with digital marketing, but "guerilla marketing" tactics still work well for them. Many will buy their last home in the coming years, though an increasingly large portion has already done so.

Generation X

Aged 42 to 57 today, Generation X was once known as "the MTV Generation." Most came of age in the "me first" environment of the 1980s, representing a break from their parents' views. Many are now in the prime of their careers, with high disposable income paired with an eye toward retirement.

Over the years, Generation X has tended to prioritize saving over spending, but that doesn't make them spendthrifts. You can reach Generation X with a variety of tactics. Email and social media are mainstays, but traditional mailers and brochures can still be effective.

Millennials

Aged 26 to 41, Millennials are currently the largest generation in the U.S. workforce. The eldest of this cohort were among the last people to grow up without the internet. Since their teen and college years, "always on" connectivity has become ubiquitous through a panoply of mobile devices.

Living through multiple economic meltdowns, Millennials have usually been wary of large financial institutions and the idea of a home as an asset. That said, they are buying in greater numbers than before. They will make up the majority of both buyers and sellers for the foreseeable future.

Millennials focus more than others on doing their own research online long before they reach out to a real estate agent. As such, they demand an omnichannel digital marketing experience that meets their needs all through the buyer journey. Email marketing is essential to building a relationship with them.

Generation Z

Believe it or not, Generation Z is already making its mark in the housing market. If younger Millennials were the first "digital natives," then Generation Z makes up the first "mobile natives," some of whom had their first iPad or other tablet computer as early as kindergarten.

This naturally shapes the Generation Z predisposition toward digital marketing. With the oldest now 25, fresh waves of Gen Z college graduates will be coming each year. They will be starting careers and even families. In general, they have a very high opinion of the value of a home as an asset.

Many in Generation Z are sanguine about buying a home and even wish to do it before they turn 30. One striking aspect of the recent seller's market is the unexpectedly robust activity of Generation Z. From a marketing viewpoint, they are much like Millennials, seeking authenticity and alignment with their values.

Building a Generational Marketing Strategy that Works

  • Determine the Generational Focus of Your Ideal Customers
    Generation goes hand in hand with life stage. You no doubt already have a general idea of your usual customer's generation: First-time homebuyers have very different needs than Empty Nesters, after all. A generational profile gives you a strong idea about what kinds of problems customers need to solve.

  • Adjust Your Marketing Mix Appropriately
    Older customers usually respond well to mailers, brochures, and face-to-face events. If you are working with Baby Boomers or Generation X, make certain your marketing reflects that. Since they also tend to enjoy voice calls more than younger customers, ensure it is easy to contact you by phone, too.

  • Use Automation for Consistent, Value-Added Activity
    Aside from Baby Boomers, virtually all your prospective customers respond well to social media and email marketing. Email marketing in particular is essential to building a long-term relationship with prospects who may take weeks or months to enter the market after their first contact with you.

Generational marketing may sound complex, but it is worthwhile, even if you work with many different categories of customers. Contact us today to discover how marketing automation can save thousands of hours of work while giving you compelling, helpful, and effective generational marketing.

April
28

Think about the most important factors for online marketing success in real estate. You want plenty of traffic for your real estate website, powerful search engine optimization (SEO) to help your audience find you, informative content that builds trust, shareable, clickable content to boost your social media marketing, and easy, natural ways to integrate calls-to-action in order to turn prospects into qualified leads.

It's no exaggeration to state that your real estate blog can be a dependable tool for helping you accomplish all of those goals and more. Here's why you shouldn't underestimate the power of the real estate blog and how to create a blog that will benefit your business for years to come.

The Power of the Real Estate Blog

Ultimately, your real estate blog is a tool for informing your audience, and all of the other benefits stem from accomplishing that key goal. You have plenty of real estate and market expertise to offer. Your blog is the perfect place to share that expertise with your audience and give your digital marketing a major boost.

  • Website Traffic and SEO
    Your real estate website is the hub of your online marketing efforts. You want website traffic, and an informative blog can help deliver it. In addition to attracting traffic through your informative, relevant content, blogging is a reliable way to integrate SEO and local SEO which will improve your position in search engine rankings.

    Most people seeking real estate services of any kind start the process with an online search, so your search ranking is critical. In addition to naturally including keywords that your audience may be searching for, your blog allows you to consistently update your website with content that's relevant to your audience, and relevant content causes visitors to spend more time on your website. All of these factors make your website more appealing to search engine algorithms, which ultimately means more leads for your business.

  • Demonstrating Your Expertise
    Attracting traffic to your website is just the start. The content that you create can also play a key role in convincing prospects that you're the right choice for their real estate needs. Blog content is the perfect platform to demonstrate your real estate expertise by creating content that educates your target audience, answers their key questions, and helps them make informed decisions.

    Of course, you can also tailor your blog content to the audience you aim to attract. The flexibility of a real estate blog allows you to reach experienced, luxury clients, first-time home buyers, and anyone in between.

  • Showcasing Your Markets
    Prospects aren't just searching for the perfect home. They're also looking for the right neighborhood for them and their family to live in. Your real estate blog presents endless opportunities to showcase the markets where you do business, from neighborhood guides to posts on specific local attractions, businesses, events, and real estate trends. All of this information can help your audience make decisions on where to shop for homes with confidence while positioning you as a neighborhood expert.

  • Shareable Content for Social Media Engagement
    There's no doubt that social media marketing works best when you generate engagement, and your blog content can serve as an excellent conversation starter. Sharing your blog content on social media can get your audience talking, drive traffic to your website, and make it easy for your target audience to share your content with your friends.

    It also works in the other direction. You can ask your social connections about the types of content they want to see and the questions they want answered. This is a great way to get content ideas and improve social engagement by providing content that's highly relevant to your audience.

  • Inspiring Action from Prospects
    Of course, online marketing is all about generating high-quality leads, and blogging can help with that, too. The end of an informative, relevant blog post is the ideal place to integrate a call-to-action (CTA) and inspire prospects to take the next step with your real estate brand. Whether that means signing up for your email list so that you can take advantage of email drip campaigns or contacting you directly, a well-placed CTA can be a key step in turning prospects into clients.

New to Real Estate Blogging? Getting Started Is Easier than You Think

Hopefully, we've convinced you of the value of a real estate blog, but that still leaves one key question. How do you get started? While you can build a blog yourself from the ground up, there's an easier, more efficient way. Our custom content creation services make it easy to get all of the benefits of blogging without the time investment. We'll create content that's relevant to your audience, market, and preferences, leaving you with more time to pursue the leads that your blog creates.

April
5

Successful real estate agents build trust as experts in their local area. To attract the right customers to your practice, your marketing needs to make a human connection before you meet for the first time.

That may seem like a challenge — and it does take some getting used to — but it is the key to lasting real estate success. When you master it, you make the shift from "chasing down leads" to enjoying a steady flow of lead generation through your marketing.

Many real estate agents and brokers find marketing a challenge.

There are three big difficulties real estate pros can have with marketing:

  • They find it hard to summon up the confidence to be the answer to their clients' problems.
  • They are worried about appearing "pushy" or insincere in their networking and meetings.
  • They don't quite know how their current skills translate to today's digital marketing realities.

These are understandable worries to have. Often, an agent or broker never says, "I don't want to do marketing and won't do it." Instead, they find other priorities to occupy their day. Weeks and even months go by without ever getting around to those marketing tasks they find intimidating.

Getting through this starts with busting a big myth about real estate marketing.

Your marketing CAN be approachable — and it can reflect your values and personality.

Step into the Age of Real Estate Digital Marketing

Real estate thrives on relationships. Throughout those relationships, there'll be plenty of times when you need to influence the other person to take the right step – whether that means signing up as a customer or doing what they need to do to move their transaction forward.

Nobody wants to be "that guy," the pushy salesman only out to make a sale.

Luckily, you don't have to be. There's been a big pivot in marketing — not only in real estate but in many other spheres — to make it more friendly and accommodating to the potential customer. It starts with sincere respect for the other person's time, attention, and intelligence.

It wasn't long ago when businesses of all kinds were making hundreds of calls a day to look for potential clients. Those days are over. Customers now have all the information they need at their fingertips, and they're less likely to take unsolicited calls.

As a result, real estate experts are shifting their focus to digital marketing.

The heart of good digital marketing is to solve problems and respond to questions your ideal customer already has. Marketing technology doesn't replace the human element but enhances it, ensuring you can consistently deliver valuable communications to clients and leads based on their own interests.

That fosters the all-important trust that enables leads to become customers. And only digital marketing ensures you're there every step of the way, even if takes weeks or months for the customer to dive in.

Let's look at some great ways to make your marketing more humane and approachable:

  • Use Instant Messaging
    Seconds count when a prospect contacts you for the first time. Today's digital natives are increasingly comfortable with instant messaging, which sends a message directly from your website to your phone using an app like Facebook. Responsiveness can make the difference!

  • Follow Up for Reviews
    "Following up" is the name of the game in real estate, but it doesn't stop when someone becomes a customer. You can already tell who's pleased with your services — translate that into something more tangible by directly asking for a review on Facebook, Yelp, or Google.

  • Share Visual Content with Instagram
    Instagram is the most popular social media platform for real estate agents because it is built from the ground up for visual content. This is a terrific way to share breathtaking real estate photography. Many Instagram users look at it for inspiration for months before they finally decide to enter the market.

  • Implement a Chatbot on Your Website
    You can't be at your desk 24 hours a day, and you probably don't have a big help desk staff to do it for you. An AI chatbot is the next best thing. It makes your website interactive by empowering visitors to ask questions in "natural language," which the bot then responds to with the appropriate content.

  • Stay in Touch with Email Marketing
    Email marketing is more personal and intimate, giving all your communications a "one on one" flair no matter how many people you're talking to. This keeps you top of mind as buyers and sellers alike weigh their options. You can easily share new listings and content, too. DeltaNET®6 ties together your email, blog, and other marketing so that they can be managed in just a few clicks.

Contact us to learn more about digital marketing in real estate.

March
29

With the eldest in their cohort entering their 40s, the Millennial generation is coming into its own. It's already the largest generation in the U.S. workforce. In recent years, it is also the top generation in both home buying and first-time selling.

Coming up just behind is Generation Z. Believe it or not, the oldest members of this generation are in their mid-20s. They're finishing college, launching careers, and starting families. One of the biggest success stories of the last few years is their strong showing in the housing market.

While Millennials were once wary of buying a home, they are tired of renting. On the other hand, Generation Z always had high hopes about homeownership. With a mindset that harkens back to their grandparents, they see buying a home as a critical goal for early adulthood.

Both these generations will continue to transform the world of real estate for years to come — and that starts with the adjustments agents and brokers need to make. No matter how skilled or experienced you are, you need a digital marketing strategy to connect with today's customers.

Virtually All Your Future Customers Start their Home Search Online — Are You There?

According to the National Association of Realtors, 95% of buyers reported using the internet to search for homes in 2021. On the other hand, just 7% of those surveyed said they touched a newspaper during their search. The typical first-time buyer was also relatively young, 33 years old.

Regardless of age, 41% of recent buyers started their search by going online to do their own self-paced research. Only 19% of buyers began the process by contacting a real estate agent. Once they did find an agent, 91% of buyers said that person was a "very" or "somewhat" useful source of information.

From the moment buyers first show interest in looking at a home, your digital marketing has a chance to hook their attention. The earlier you make first contact and provide value with useful online resources, the more likely you are to be the agent buyers ultimately choose.

Since many buyers don't reach out to real estate agents until well into their process, your #1 asset in gaining their trust is effective digital marketing. Every piece of digital marketing collateral you create makes it more likely you'll be found in online searches relevant to your business.

When you are found early, you can position yourself as a trusted expert and be there every step of the way. That becomes even easier than ever before with today's sophisticated digital marketing, such as video marketing — which spotlights the human touch and builds real rapport.

Let's take a closer look at some digital marketing "must-haves" for today's agents:

  • A Fast, Modern Real Estate Website
    Your real estate website is your digital first impression. A modern website is essential — people need to feel comfortable enough on your site to engage and look around. There are several planks to that. First, your website must be fast. Second, it should look great and navigate smoothly on mobile devices. When these foundations are in place, more people will review your resources and might reach out.

  • Plenty of Helpful, Informative Resources
    Blogging is an indispensable tool for the modern agent or broker. A short article from your experienced local perspective can make buying or selling easier. But what to write about? Simply look for problems and questions your customers have. For example, if you work mainly with first-time buyers, you might want to review and explain the different first-time homebuyer programs out there.

  • A Quick Way to Check Out Your Listings
    Listings can be passed directly from the MLS and integrated into your website. When listings are right on your website, you get additional information about how long people spent looking at each one and what features they clicked on. This will help you enhance your listings in the future, which will lead to faster and more lucrative transactions for your customers (and yourself!).

  • Real Estate Video Content
    Virtual tours boost listing engagement through the stratosphere, but they're only the start of what video can do. Video is the most popular content online, and it is especially sought after by younger website viewers. It's a wise idea to have video content that introduces yourself and your practice. Blogging by video also makes your content more shareable and much more memorable.

  • Social Media and Email Marketing
    Social media is a powerful way to start new buyer relationships, while email marketing keeps you in touch over the weeks and months it may take before a prospective buyer jumps into the market. If you're already blogging, you have plenty of content you can share on these channels!

Contact us today to accelerate your digital marketing with the power of automation.

March
1

Are you covering all of your bases with real estate lead generation? With so many different ways to generate leads, it can be easy to overlook some of the valuable, reliable tools that can help keep your pipeline stocked to the brim. Diversifying your strategy can help you reach a wider pool of potential clients and give you the confidence that you're leaving no stone unturned when it comes to generating leads. That's why it's so important to understand where most leads come from and how you can ensure that you're maximizing your lead generation opportunities.

Start with Your Real Estate Website

Your real estate website should be one of your best sources for leads online, but simply setting up a website isn't enough to guarantee success. For your website to become a lead-generation machine, it needs to provide a seamless experience with the right features and design elements. This is important both for attracting prospects to visit your website in the first place and turning them into qualified leads once they arrive.

  • IDX Listing Integration
    Many of the prospects who visit your website will be coming to look at listings first and foremost, so it's important to make that process as easy as possible for them. IDX listing integration makes it simple for prospects to search for homes in your markets, and those listings will be a key source of leads.

  • Search Engine Optimization (SEO)
    While SEO doesn't generate leads directly like some of the other items on our list, it's a critical factor in attracting traffic to your real estate website. Over time, SEO helps you achieve a higher search engine ranking, which leads directly to more traffic. And more traffic to your website ultimately means more leads.

  • Real Estate Content
    The content on your real estate website helps you build trust, establish your real estate expertise, and show prospects how you can help them achieve their goals. Whether it's in the form of video content, blog posts, or both, your content helps convince prospects to take the next step.

  • Social Proof
    Social proof in the form of reviews and testimonials is one of the key factors in the decision-making process of modern real estate prospects. Integrating social proof throughout key areas of your website is a must for maximizing your lead generation.

  • Lead Capture Forms
    Once a prospect has spent some time on your website and seen what you have to offer, the goal is to have them fill out a lead capture form. This is where they'll provide contact information, outline their real estate needs, and take the first key step toward becoming a client.

Social Media Marketing and Relationship Building

The biggest social media platforms continue to rank among the best sources of leads online, so it likely comes as no surprise that social media marketing is so popular in real estate. Whether you're showcasing listings on Instagram, building relationships on Facebook, or sharing your best video content on TikTok, building your social presence is a must for generating leads in 2022.

Referrals and Your Personal/Professional Networks

The most highly qualified leads often come from referrals, and referrals are still one of the most dependable sources of leads for your real estate business. For individual agents, those referrals can often come from your personal and professional networks, in addition to your current clients. Building and maintaining great relationships still goes a long way toward generating leads, no matter who you're trying to reach.

Virtual Tours and Open Houses

More than ever, buyers are choosing to tour homes from the comfort of their current location with the help of virtual open houses and showings. Just like their in-person counterparts, these tools are key sources of leads and not just for buyers! When sellers see that you're promoting listings with the best modern tech, they'll be more likely to choose you as well.

Social Media and Search Engine Advertising

Building your social media presence and boosting the SEO on your real estate website are both well worth the effort. However, it also takes time to see results. Paid advertising on social media and search engines provides more immediate results as a source of leads. Paid advertising is great for boosting visibility while building up your online presence and for supplementing your other lead-generation efforts.

Covering Your Bases for Lead Generation in 2022

Whether you're interested in opening new avenues of lead generation or optimizing your existing strategy, achieving your goals is so much easier when you have the right tools for the job. With our DeltaNET®6 all-in-one real estate solution, all of the tools, tech, and resources you need to generate leads are always at your fingertips.

February
15

The National Association of REALTORS® reports that 75 percent of buyers say that they would recommend their agent to others. But even though they may have been very happy with the service you provided, their willingness to refer often fades as they move from buying a home into the next phase of their life. That's why it's so important to maintain that connection with past clients over time. Here are some tips to help you maintain relationships with past clients using real estate technology and generate reliable sources of new business in the process.

Staying Connected Starts with Your Real Estate CRM

The right real estate CRM isn't just a great option for generating and nurturing leads. It also provides valuable resources and tools for staying in touch with past clients. All of the information you gather over time can provide insights that make it easier to stay in touch with clients in a personalized way and give them reasons to refer you to others. Your CRM is also where you should find automated tools for staying connected and keeping past clients informed.

Keep Past Clients Informed with Email Newsletters and Content

Few tools are better than email for connecting with past clients. It's something that your clients check multiple times a day, it's unobtrusive, it can be automated, and it's an easy way for you to reach out at any time. There are so many different types of content that you can send via email, whether you're keeping past clients informed or simply finding excuses to say "hello."

For a client who has just purchased a home, you can send content that can help them transition to their new neighborhood and advice that helps them make the most of their new home. Home improvement tips and recommendations for local service providers can help them enjoy their new home. Neighborhood guides, advice on local attractions, schedules for local events, and information on the latest neighborhood happenings can all help them build deeper connections with their community.

By having a plan in advance for how you want to keep in touch with different types of clients, you can automate much of the email outreach process through your real estate CRM. On occasions where automation isn't the perfect fit, email templates make it simple to send personalized, meaningful messages.

Remember Their Special Days

Whether it's a client's birthday, kid's birthday, graduation, anniversary, or "house-aversary," remembering the special days of your clients goes a long way toward maintaining trust and showing them that you care. Your real estate CRM should provide tools for sending customized eCards and flyers, which you can use to celebrate any occasion. Of course, your CRM should also be where information on those special days is stored in the first place, so that you always have an easy way to remember the days that matter most to your clients.

Use Social Media to Build and Maintain Relationships

Social media isn't just for blasting out the latest info on all of your best new listings. It's also a great tool for staying connected with past clients and reminding them why you're the right choice when they're referring an agent to others. As you get to know a client, always look for common ground and keep a record of those commonalities in your CRM. Anything that can provide a starting point for conversation is valuable, whether it's a shared love of a local sports team, involvement in a community organization, or shared excitement about an annual local event. Investing some time each week in staying connected with past clients through social media goes a long way toward earning their referrals.

Remember That a Personal Touch Goes a Long Way

While technology is the main tool for staying in touch with past clients, sometimes a good, old-fashioned personal touch can make a big difference. A hand-written note certainly stands out in this digital age and shows that you have invested time in reaching out to a past client. A small, personalized gift can also be a great reminder for past clients, as long as it fits within ethical guidelines.

Connecting with Past Clients Is Easier with the Right Tools

Staying connected with past clients is important, but that doesn't mean that it has to take too much time from your busy day. The right real estate all-in-one solution, like DeltaNET®6, makes it easy to automate key marketing tasks, keep past clients informed, and remind them why you're the right choice for their (or their friends'!) real estate needs in the future. Mix in modern technology with old-fashioned touches like the occasional hand-written note, and you have a recipe for staying top-of-mind with all of your past clients.

January
25

As a real estate agent, you are a local expert. People trust your knowledge about the market and its ins and outs. They rely on your advice not only to buy a home but to identify the best neighborhoods, the top school districts and employers, and how everything will interact to shape their new lifestyle.

There's one problem: They may still have trouble telling you apart from your peers!

Real estate is a highly competitive industry. Many of your colleagues and competitors are true self-starters, focused on continuously improving and making an impact. There may be many agents in an area who can offer a terrific experience to your potential customers.

So, you need to focus your marketing around differentiation.

Your marketing communicates who you are and what you do for others. Differentiation refers to all of the skills, personal traits, and other characteristics that set you apart. Define exactly what you bring to the table, and it'll be easier to highlight all the ways in which you are different.

You can also use your knowledge, skills, and tools in ways that differentiate you. Whenever you pick up a new piece of technology or learn something new about real estate, always think about the many ways you can use it to add value. The more creative you are, the better it will function as a differentiator.

Teams and agents alike need to differentiate — but it is much easier than it might look:

  • Define Your Niche and Showcase It In All of Your Marketing Collateral
    Early in their career, many real estate agents feel they need to be ready to work with just about anyone. After the first year, however, it's crucial to define your niche. Your niche describes who your ideal client is, what you do for them, and how your way of doing it is special. Yes, it can mean turning some business away — but your message will resonate deeply with your ideal clients, more than making up for it.

  • Introduce Customer Relationship Management (CRM) into Your Workflow
    No matter who your ideal customer is, that person expects speed and responsiveness. A CRM suite is an effective way to deliver it. Your CRM gives you complete visibility into contacts, leads, and customers. It keeps track of transactions and relationships for you. An AI-driven real estate all-in-one solution like DeltaNET®6 learns as you use it and can prompt you to follow up at the best times to inspire a favorable response.

  • Get Comfortable with Online Video Content
    Most of your future customers will first learn about you online, not from a face-to-face meeting. Video content is exceptionally helpful in building a human connection. As "the next best thing to being there," video fosters trust and helps people feel like they know you even before you've met. Use your video to introduce yourself and your team. It can also enliven virtual showings, neighborhood tours, and more.

  • Publish Helpful, Informative Content Focused on Your Customers' Needs
    Once you embrace your niche, you usually end up with very strong insights into who your customers are and what challenges they're facing. Respond to their burning questions with a blog on your real estate website, and you'll give them a preview of the value you can offer. Publishing useful content helps you appear in more searches relevant to your business at the moment people are looking for you.

  • Build Community Online...
    Several different social media platforms are especially fitting for real estate. LinkedIn is ideal if you are in the luxury real estate space. Instagram, on the other hand, is practically tailor-made for your most beautiful real estate photography. Posting is only the beginning — be sure you are building relationships by responding directly to comments and checking out the content of people who interact with you.

  • ...And Offline
    Embrace your role as a local tour guide who knows a little bit of everything. Keep your finger on the community's pulse by attending charity events, networking, and more. Always check out new restaurants and other amenities. This gives you more knowledge of what makes your local area special. Not only will you have a ready answer when customers ask you questions, but you'll also have more to share online.

  • Give Yourself Plenty of Time for Learning
    There's always something new to learn in real estate. Even the most successful agents don't "know it all." At the beginning of each year, set out a plan for the new certifications, skills, and technology tools you plan to learn. Then, invest in your success by making sure you have time set out on your schedule to actually do it. The more you know, the better your performance, and that's the best differentiator.

Contact us to learn more about using real estate technology to stand out.

January
20

No matter whether you're a solo real estate agent or work as part of a 100-person brokerage, you're sure to see new challenges in the coming year. The housing market is evolving fast. Buyers and sellers alike will be affected, and they'll count on you for the expertise to reach their goals.

Technology will be the key to adapting, growing, and flourishing in 2022.

Some agents worry new digital tools are diverting attention from the relationships at the heart of the industry. But good technology doesn't replace relationships; it deepens them by empowering you to communicate clearly and consistently with more people.

Real Estate Technology Is a Strategic Multiplier for Your Business

From the very beginning, the purpose of technology was to reduce human labor. Look at all the "simple machines" that the ancients came up with and this one factor ties them all together. The same is true of the best real estate technology available today, despite how sophisticated it is by comparison.

Equipped with the right technology, one person can do the job of many. A small team can stand toe to toe with one several times its size. In the past, it was not unusual for most of the benefits of technology to go to the largest organizations with the most resources — thankfully, that is no longer the case.

Even solo real estate agents working without a support network can now make an impact on their local market faster than ever. Growing, mid-sized firms should look to technology before raising headcount.

It's that powerful.

Where bigger brokerages leverage their strong brand awareness to increase market share, smaller ones need to differentiate on performance. Whatever special skills and unique talents you bring to the table, technology helps surface them and bring them to your ideal customers faster than you could before.

Let's look at some of the different ways that plays out in practice:

  • Technology Lets You Double Down on What You Do Best
    Brand values like empathy, availability, and even more concrete concepts like "customer experience" are not always simple to deliver in a concrete way. The right technology helps simplify and improve processes, identify the most important outcomes, and measure performance as your work evolves.

  • Technology Helps You Adapt to Changing Workplace Needs
    Real estate agents are notoriously known as "road warriors." With convenient, cloud-based technology, you can access all your relevant tools and data from anywhere in the world. That matters when you're in a long distance commute to get to a showing — or you need to work remote when the office is closed.

  • Technology Grants Unparalleled Visibility into Key Relationships
    It was not that long ago when real estate agents needed to dedicate hours each month simply to figure out when to follow up with leads and where customers stood in their transactions. A real estate CRM centralizes the data and uses artificial intelligence to cue you at the best times to follow up.

  • Marketing Automation Cuts Down Overhead
    Marketing automation streamlines the time-intensive processes behind developing and promoting your listings, events, and brand. That can save thousands of hours in a year while keeping you consistently in contact with leads and clients. Social media marketing alone may be cut from hours a week to minutes.

  • Market Intelligence Keeps You and Your Clients in the Know
    As an expert in your local area, clients trust your guidance about the top neighborhoods, properties, and even amenities. Technology tools like Market Watch Report capture relevant data in seconds and prepare it in the form of a branded report. Seller Reports are also available and just as insightful.

  • Technology Builds Brand Equity Through Effective, Enduring Resources
    Your email marketing list is one of your most valuable brand assets. It keeps you in touch with leads over the weeks and months before they start their transaction. Customized content can be sent out instantly to leads, current customers, and past customers based on the topics they are interested in.

  • Technology Boosts ROI When Money Is on the Line
    Online advertising can get eyes on your listings immediately. That can raise the sale price when a home is in demand — and rescue one that's floundering on the MLS. But it's not without risk. A tool such as Ad Wizard lets you develop and monitor ads fast and even helps you learn from your past performance.

Today's technology can't do it all for you, but it ensures you maximize your time spent on what really matters most — your customers, your strategy, and the value-added activities that move you toward your goals. You can get it all in a single high-performance AI-driven center of excellence for real estate.

Contact us to discover real estate technology that helps you get more done in less time at any size.

January
10

TikTok became a rising star in social media at the start of 2020, and it has been going strong ever since. With more than a billion active users, it has quickly become one of the most popular social media platforms in the world, and creative real estate teams have found many interesting ways to integrate TikTok into their social media marketing. If you're new to TikTok, consider this your introduction to the platform and your guide for how to get started. 

Introducing TikTok, the Newest Social Media Sensation

Before we dive into the details of how to use it, we need to answer one important question: What is TikTok, exactly? In short, TikTok is a social video-sharing platform focused on short-form content, which allows you to create, edit, and share quick video clips. Originally the platform allowed you to post videos up to 15 seconds in length, but the limit has since increased to three minutes.

TikTok was first established worldwide in 2018 and surpassed two billion downloads for the first time in late 2020. Today, it ranks behind only Facebook, Instagram, and YouTube in terms of active users for social media platforms. The fact that TikTok videos are short, to the point, and easy to share has made the platform especially popular among younger users. So if you're trying to do more to reach Gen Z and Millenial clients with your real estate brand, TikTok is an excellent place to be seen.

While mastering TikTok takes time, its popularity also comes from how relatively easy it is to get started. You can quickly shoot videos on your phone, use editing features within the app to customize your video, and post it to the world. Video content is already such a great fit for real estate marketing, so TikTok is a natural place to invest some of your social media efforts.

Want to Build an Audience? Start with Consistency

While TikTok hasn't been "figured out" to the same extent as Facebook or Instagram, we do know some things about how the platform's algorithm works. For example, one of the most critical factors in growing your audience is posting content consistently.

Like with many social media platforms, it's helpful to create a posting schedule. This might mean posting a video every day or posting a few times a week. Whatever schedule you establish, try your best to stick with it. Consistency doesn't mean overnight success, but it's a big key to growing your audience over time.

Keep It Short and Sweet

While the video length limit was expanded from 15 seconds to three minutes, the most popular TikTok content is still short, sweet, and to the point. The length of each piece of content that you post will naturally still depend on the topic. For complex topics, a longer video may be more fitting. But for most content, shorter is better.

There are a few reasons why shorter videos tend to be more popular. First, TikTok started as a platform for sharing concise videos, and that's how many users still see it. But there's also the simple fact that your audience is more likely to watch a short video to the end and engage with the content. As you make more videos, your analytics will tell you more about which lengths work best for your audience.

Be Authentic and Show Some Personality

Whether you're browsing TikTok or watching a commercial about the platform, it quickly becomes clear that TikTok is all about self-expression. That means celebrating the authentic version of who you are, and many of the most popular TikTok accounts do just that. Put another way, it's hard to succeed on TikTok by pretending to be someone you're not. So, don't be afraid to show some personality, give people a peek behind the curtain at what life is like as a real estate agent, and be authentic with your audience.

Make Complex Content Relatable

Educational content is quite popular on TikTok, but users aren't necessarily looking for long, complex content that overwhelms with detail. The most popular real estate TikTok accounts tend to break down those complex ideas to make them as relatable as possible for their audience.

YouTube might be the place for a 15-minute deep dive on a real estate topic, while TikTok is the place where you take the same idea, break it down to the essential concepts, and explain it in a quick, accessible way. While the shorter length of TikTok videos makes things easier in some ways, it can be challenging at first to break down big ideas into relatable concepts. Practice, check out what other agents are doing on TikTok, and experiment to see what types of videos work best for you.

Experiment with Themes and Series to Keep Your Audience Coming Back

No matter how well you break down a topic, some big ideas just won't quite fit within the 3-minute limit for TikTok videos. And that's okay! Creating a series of short, relatable videos about the same topic can be a great way to educate your audience and keep them returning to your account to check for fresh content.

Themed posts are another powerful way to grow your audience while making it easier to stick to your posting schedule. For example, you could post advice for buyers on one day, home improvement posts on another, highlights of local attractions on another, and fun, personality-driven videos to cap off the week. The possibilities for themes are nearly endless, so it's well worth experimenting with and researching themed post ideas for real estate.

Use Relevant Hashtags to Help Interested People Find Your Videos

Now that you have some ideas for how to make great TikTok content, we'll close with a topic that will be familiar to any agent who's dipped their toes into social media marketing. Like with most social platforms, TikTok is big on hashtags. By tagging your posts with relevant hashtags, you can reach people looking for content related to those hashtags.

Relevant is the key word there because you're trying to connect with people interested in real estate content. Using popular hashtags that aren't related to the actual post may provide an initial, artificial traffic bump but won't result in people sticking around to see what you have to say.

The Bottom Line for TikTok Success

One of the biggest themes of our TikTok advice is that it's crucial to experiment and find out what works for your brand. This is because TikTok is still a relatively new platform, but also because authenticity and self-expression are such integral elements of TikTok success.

Of course, the agents who have already found success on TikTok are also excellent sources of ideas. Don't be afraid to check out their content, discover what works for them, and adapt the best ideas to fit your needs. By carving out a TikTok niche, you can ride the wave of the most popular new social platform in years while building connections with the Gen Z and Millenial audiences that are quickly becoming the largest demographics in real estate.


To view past Real Estate Marketing and Technology articles and read more from the February 2022 issue, click here

December
21

It was only a few decades ago when many experts believed that, due to the rapidly accelerating pace of productivity, technology would render the five-day workweek obsolete in a few generations. There were several visions of how it might happen, including a three-hour, four-day week.

Amazingly, while productivity has continued to rise, most people are working even longer hours. What's more, wages have stagnated in relation to productivity, meaning that earners in many industries are going home with less. Luckily, real estate pros are positioned to reverse both these trends.

Unlike so many others, the nature of your business means you really can have it all:

  • Vastly accelerated daily productivity by using technology the right way
  • Business results that mean your income actually track with productivity

Where workers once relied on muscle, your stock in trade is concentration — and even that can be stretched to the limit. Good technology investment is something that allows you to do more in less time while focusing more of your attention on things that matter to you.

All machines have one major purpose: To save labor. That hasn't changed at all even though we're now using artificial intelligence and machine learning instead of windmills that grind flour. And by unlocking the labor-saving power of modern technology, you can achieve more in a day than some do in a week.

Let's look at some of the best technologies for a smooth, seamless increase in productivity:

  • Customer Relationship Management for Real Estate
    Most real estate agents spend the majority of their time building or evaluating their relationships. It can be both difficult and time-consuming to know where all your prospects, leads, and customers stand in their individual journeys. A real estate CRM like DeltaNET®6 gives you complete visibility into all of your contacts. It also uses artificial intelligence to cue you on the best times and ways to follow up.

  • Centralized Online Showing Management
    While many buyers and sellers are enthusiastic about virtual tours, face-to-face showings are still called for in many markets. A property showing management platform can make all the difference in convenience, flexibility, and accuracy. Combining end-to-end visibility with a self-service element that gives buyers a measure of control means you can leave much of the logistical work to them.

  • Social Media Automation
    Some people seem to be born with the "social media gene," while others — even some of the most outgoing and gregarious real estate experts — don't seem to get it. Wherever you fall on the scale, social media automation can help you capture more business value while spending less time scrolling your feed. Event-driven updates on your listings can be sent to your followers instantly.

  • Simplified Virtual Tour Setup for All Your Listings
    Virtual tours are beloved by just about everyone. Sellers no longer need to invite huge crowds into their homes, and buyers can extend their search radius while minimizing their travel hours. Tours can increase the time buyers spend on listings by 20% or more. However, it can be tough to set up a polished, professional virtual tour. Properties in Motion makes it easy to maximize the impact of every listing.

  • Email Marketing to Build Your Business
    Your email subscriber list is one of the most powerful assets your business has. It gives you the ability to highlight and publicize your most valuable listings to your most enthusiastic audience. But, to get there, you need to be building that list. Automated email marketing is the key to ensuring that every message you send is packed with relevant, valuable content that deepens the relationship.

  • Manage and Optimize Paid Advertising in Minutes
    Whether you're looking at pay-per-click advertising on Google or paid advertising on Facebook and Instagram, it's essential to be conscientious. Carefully maintained ads can accelerate your transactions, but all the pieces must be in place. Delta Media Group tools such as Ad Wizard make it easy to monitor your ads, ensure results, and fine-tune any that underperform.

The secrets of productivity are no mystery. Contact us at Delta Media Group to get inside information on how our suite of reliable, AI-driven tools can help you achieve more in less time in the coming year.

December
16

Are you ready to make 2022 your best year yet? Then now is the perfect time to give your lead generation a boost, whether that means innovating with the integration of the latest ideas or doubling down by enhancing the tactics that are already working for you. There are more opportunities than ever for generating leads, boosting the visibility of your real estate brand, and connecting with prospects online. Here are seven tips for enhancing your lead generation in 2022 and taking your business to new heights.

Enhance Your Lead Generation in 2022

  • Advertise in All the Right Places Online
    With most forms of online marketing, there's no guarantee of instant success. The payoff is worth it, but it may take time to see results. But what about when you want to generate more leads right now? Paid advertising on search engines and social media is very effective for reaching specific, targeted demographics with your real estate marketing message. With paid advertising, you choose who you want to reach and where you want to reach them.

  • Refresh Your Social Media Schedule
    Finding success with social media marketing requires a plan, and your schedule is one of the most important factors in effective planning. Creating a schedule for what you will do on social media each day, how you will do it, and how it all fits together makes it so much easier to use your social time more efficiently. And don't stop at scheduling. Social media is constantly evolving, so catching up on the latest trends is a must for maximizing the lead generation potential of your social presence.

  • Become the Next Real Estate Video Star
    One way to give your social media and overall online presence a boost in 2022? Try your hand at video content! Long gone are the days when you needed to buy a bunch of expensive equipment to get started with video content. With your smartphone, a few affordable peripheral tools, and some creativity, you can take advantage of the most popular form of online content. Adding a face, voice, and personality to your marketing is such an effective way to enhance your lead generation online.

  • Leverage Local SEO to Help Prospects Find You
    Local SEO is a powerful tool for generating high-quality leads, standing out from the competition in your market, and making it easy for prospects to find your real estate website. Creating informative content with targeted keywords, optimizing your website for SEO, and optimizing your Google My Business page are all great ways to give your local SEO a boost.

  • Harness the Power of Social Proof
    Your current, happy clients can be one of your greatest assets for generating leads by providing social proof about how you helped them with their real estate needs. If your real estate website doesn't integrate reviews and testimonials from current clients in a seamless way, now is the time to change that. Feature the best testimonials on your homepage, create a page where you can share even more testimonials, and make it easy for everyone to see how highly rated you are on major review platforms. And don't forget to share them on your social pages, too!

  • Position Yourself as a Neighborhood Expert
    If you want people to fall in love with your listings, start by helping them fall in love with the communities where those homes are located. Every agent should be an expert on the markets where they do business, and every prospect is searching for more information on the places where they're shopping for homes. Your real estate blog and social media pages are great places to post the content that you create about your neighborhoods. You can also create neighborhood-specific landing pages, where people can easily find a collection of key information in one location.

  • Make the Most of Your Real Estate CRM Platform
    Are you taking advantage of all the lead generation tools your real estate CRM offers? Just as importantly, does your real estate CRM offer everything you need to thrive? There are so many ways that a great CRM can make your life easier, from keeping track of all the key information on leads to automated, AI-driven marketing tools that help you convert those leads. The right CRM can unlock so many lead generation opportunities for you in 2022.

With so many different ways to generate leads, one of the big things to remember is how important it is to diversify your lead generation strategy. The start of the new year is the perfect time to experiment with new lead generation options and optimize all of your dependable, existing tactics for generating leads. The work that you do now will pay off all year long with more and better leads.

December
2

Your sphere of influence should be one of your greatest assets for generating leads as a real estate agent, but only if you make the effort to maintain and utilize it. Thanks to online marketing and social media, your sphere of influence can now expand much further than it would have in the past. That's in addition to your more traditional sphere of influence, which of course includes friends, family, and everyone that you connect with in your community. By utilizing your sphere of influence and taking advantage of the tools available to make your life easier, you can generate a steady, sustainable supply of fresh, highly qualified leads as a real estate agent.

How to Define Your Sphere of Influence

Your sphere of influence starts with the people you know best but should also expand far beyond that group. Think about all of the people who you interact within your community: small business owners, community organizations, volunteer groups, sports leagues, places of worship, service providers, former colleagues, other parents from your children's school, and any other group that you connect with on a regular basis.

Now, add in your online sphere of influence, which reaches beyond the communities where you work and live. There are people you connect with through your social media, real estate website, the content that you create, and the leads generated by your online marketing. When you add it all up, your sphere of influence likely extends much further than you'd guess at first glance.

Consistency Counts with Your Sphere of Influence

It's a mistake to think of your sphere of influence as a "set it and forget it" source of leads. Instead, think of it as something that you consistently have to maintain and nurture in order to generate the best results. The more effort that you put into building and maintaining relationships with the people in your sphere, the more business you can expect to generate. That means reaching out at the right times, being a trusted source of advice, connecting on a personal level, and being as consistent as possible with maintaining relationships.

Use Your Real Estate CRM to Segment Leads and Plan Your Outreach

Utilizing your sphere of influence is much easier when you have the right tools for the job, and your real estate CRM is at the top of that list. Use your CRM to organize your contacts, keep track of vital information about each connection, segment your leads, and ensure that you're reaching out to the right people at the right time. Take advantage of tools like drip email campaigns and AI-driven newsletters to stay in touch while lightening your workload, thanks to automation.

Stay Active and Engaged on Social Media

Naturally, your social media presence is one of your best tools for growing and nurturing your sphere of influence online. Social media marketing can help you build new connections, and engaging with your social connections is key to generating leads from your sphere of influence. When you share content, get involved with the conversation that it generates. Join social media groups where you can share your real estate expertise, and build connections with your community. Be mindful of how you interact with people, show genuine interest in their needs, answer questions, and be helpful.

Use Real Estate Content to Share Your Expertise

Your real estate content is a great way to grow your sphere of influence, provide valuable advice, demonstrate your expertise, build trust, and help convert leads that come from your sphere of influence. Whether you create real estate blog posts, video content, or a mix of both, make sure that you're sharing your content where your sphere of influence can see it.

Showcase Your Social Proof

Even people you already know may need a little extra push to trust you with their real estate needs, and integration of social proof is the perfect way to provide it. Make sure that you're asking clients for online reviews and testimonials after they've used your real estate services. Showcase those testimonials on your real estate website and your social media pages.

Do Some Good, Old Fashioned Networking in Your Community

Near the beginning, we mentioned some of the many groups within your local community that may be part of your sphere of influence. Getting out and networking in person is a dependable way to maintain your connection with those groups while bringing new people into your sphere of influence.

Your Sphere of Influence Is Always a Work in Progress

If there's one thing to remember, it's that utilizing your sphere of influence is a constant process. Investing consistent effort and utilizing the right tools to make your life easier will allow you to maximize the lead generation potential of your sphere of influence.

November
26

Succeeding with social media shares many commonalities with succeeding in real estate. To achieve success, you need to find your niche, excel within it, and have a plan for how to reach your target audience. Whether you're working to establish a vibrant social media presence for the first time or looking for ways to take your social game to the next level, a close look at your social media plan is the perfect place to start.

How Your Social Media Plan Makes Life Easier

As a real estate agent, you precisely plan so many aspects of your business. Are you giving the same effort to your social media planning? Your days are busy, but the time that you invest upfront in creating a social media plan ultimately makes your life so much easier in the long run. It's easier to accomplish your goals, build confidence, and use the time that you devote to social much more efficiently when you have a plan.

Ever get to the time you blocked out for social media, started staring at the screen, and sat there wondering what to do next? It's like writer's block, but for social marketing. Well, part of your social media plan is creating a schedule that you can stick to. When you have a schedule and know what you want to accomplish, you don't have to wait around for inspiration.

Your Social Media Plan Is About More Than Saving Time

Of course, saving time and working more efficiently are far from the only benefits of developing your social media plan. We mentioned earlier that social media has some things in common with real estate, and the level of competition is no exception. As a result, it's hard to stand out and have success without investing some time in planning.

Your planning and your social media goals go hand in hand. Do you want to increase your audience, convert more of your social connections to clients, expand your presence to a new social platform, or become the go-to social real estate resource for your market areas? These are all attainable goals when you plan ahead, take advantage of the many resources available to help with social media marketing, and lay out a plan for how to reach them.

Planning also doesn't mean avoiding experimenting with social strategies, not innovating, or not embracing the creative side of things. The best plans are adaptable, social media is constantly evolving, and embracing the integration of new ideas will help you stay relevant with your audience. So your ideal plan will include concrete steps for achieving goals, while also leaving room to adapt to a changing landscape.

How to Start Building Your Social Media Plan

Hopefully, we've convinced you of the value that comes from investing some time and effort into your social media plan. Now let's look at a few key areas that you can focus on while you develop a reliable plan for success.

  • Know Your Audience
    It's hard to be everything to everyone in most things in life, and social media is no different. Understanding who you're trying to reach will help you choose which social platforms to emphasize, plan content that speaks to the needs of your audience, and tailor your social presence to reach them. Before you can reach your audience, you need to have an idea of who they are and what they want.

  • Find Ways to Share Your Expertise
    Your real estate expertise is one of your greatest assets for creating a social media plan and building your audience. The best way to share your expertise is to create real estate content, and there are a variety of content types to suit your style. Blog posts are great especially if you enjoy spending some time behind the keyboard, while video content is very popular and perfect for social sharing if you'd rather spend time in front of the camera.

  • Invest Time in Engagement
    While of course you can't plan out every interaction, you definitely can plan on investing some time into engagement. There's no getting around the fact that engagement is key to nearly every aspect of social success, so it's more than worth the time.

  • Turning Connections into Clients
    Is your social presence integrated with the rest of your online marketing? Can your social connections easily find your real estate website, and take the next step? Converting clients is the name of the game and the destination where all of your other planning efforts are leading.

With the right plan in place, your social media presence can be such an incredible asset to your real estate brand. When you're ready to turn your plan into action, our social media marketing services are here to help you achieve your goals.

November
19

What sets you apart from your competition? No matter the size of your market, you're not the only game in town for real estate clients. With millions of registered agents all over the United States, the reality is that your potential clients always have a choice. Your branding is one of the most important ways to communicate the things that set your business apart, build trust, and establish your identity with your target audience over the long term. Creating a branding strategy is complex, but the effort you invest can ultimately help shape the future of your real estate business.

Know Your Audience, Shape Your Brand

Who are you trying to reach? With branding, it's hard to be everything to everyone and equally difficult to set yourself apart from the competition using generalities. Effective branding starts with knowing your audience, and understanding what they're looking for from a real estate business.

Whether you cater to young, first-time buyers, luxury real estate clients, people searching for vacation homes, older clients looking for the perfect place to retire, or any other niche, your unique value proposition is at the heart of your branding.

So, in what ways do you serve your target audience better than the competition? When faced with other real estate options that serve a similar niche, why should they choose you? Answering these questions is the perfect place to start shaping your brand. And when you answer those questions through branding in a way that resonates with your target audience, your business can benefit for years to come.

Branding in the Digital Age

In today's digital world, the reality is that most real estate prospects begin their search for real estate services online. A consistent, reliable online presence is one of the biggest keys to ensuring that your brand reaches as many people as possible.

  • Real Estate Website
    Your real estate website is the cornerstone of all of your online branding efforts. It's a place where people come to learn about your business, browse your listings, and find out whether you're the right choice for their needs. That's why it's so important to have informative, educational content, to help prospects find answers to their real estate questions, discover the communities where you sell homes, experience your expertise, and learn how your brand stands out from the competition.

  • Social Media
    When it comes to connecting with prospects and building relationships that lead to business, it's hard to top social media. For real estate businesses, social media is a place to share expertise, engage with your audience, and highlight the best parts of your brand. Agents can use social to connect with clients on a more personal level, showcase communities, give a peek behind the scenes of life as a real estate agent, and build lasting relationships. Make sure that your brand's name and appearance are consistent to provide a seamless experience across all social platforms that you use.

  • Search Engine Optimization (SEO)
    No matter how well you develop your brand, the only way to maximize its impact is to ensure that your message reaches as many people as possible within your target audience. SEO helps you stand out from the competition, and ensure that your brand is what people find when they're searching for real estate services in your area.

  • Online Advertising
    While building organic SEO and growing your social media audience takes time, paid online advertising is available to give your brand a boost anytime. Advertising on social media and in search engines can be a great way to get your brand in front of the right people at the right time.

Traditional Branding Tools for Real Estate

Digital marketing is excellent, but that doesn't mean that more traditional marketing methods don't have a place in modern branding. There's a good reason that "For Sale" and "Sold" signs are still ubiquitous on the lawns of homes around the country. Because they work! And if your target demographic isn't so active online, then tools like direct mail and traditional advertising can help you reach them. Even for a more modern audience, traditional marketing tools can provide a valuable complement to your digital branding efforts.

Building Your Brand to Last

In the end, effective real estate branding requires a holistic approach. When you understand who you're trying to reach and which factors differentiate your real estate business from the competition, you can use that information to shape all of the other aspects of your branding. While some parts of your brand will likely remain the same long term, remember that it's also a good idea to be nimble and experiment. Finding new ways to reach prospects as branding tools evolve will help you build a brand that can outlast any trend.

October
22

It's no secret that nearly every real estate agent would like to improve their social media presence, regardless of how much success they've already had on social platforms. According to a social survey from real estate website "The Close," 88 percent of real estate agents would like to improve their social media, while 44 percent find social media to be one of their best sources of leads. Only referrals ranked higher as a lead generation source. If you're one of many agents who want to improve their social media, we've got some proven tips to help you accomplish your goals.

Know Your Audience

Who are you trying to reach, and what are their real estate goals? It's hard to please everyone, and knowing your audience makes it much easier to tailor your social presence to their needs. Start by looking at who you want to reach with your real estate brand, and the needs of your typical clients. Take some time to engage with your audience directly on social media, encourage conversations, and learn more about them.

Be Authentic and Build Personal Connections

There's no better way to build trust on social media than to be yourself, and try to form genuine connections with your followers. Trying to be someone you're not rarely works out with social media marketing, so authenticity is really important. While you're likely to be posting plenty of content, it's equally important to interact with your followers on an individual level, and in public settings like Facebook groups. Word of mouth spreads quickly on social media, and your engagement with your audience is one of your biggest drivers of lead generation.

Educate Your Audience Rather Than Pitching to Them

Think about all of the people you follow and connect with on your personal social media accounts. How many of them do you follow because of their sales pitches? If you're like most people, you probably connect with social accounts that educate, share interesting content, and engage with their followers. Your real estate knowledge is a huge asset, and sharing it with your audience is a great way to boost your social media.

Create and Share Thoughtful, High-Quality Content

So, what's the best way to educate your audience? Sharing great content that you create and sharing interesting content that you find online are two powerful ways to build your social presence. Content comes in many forms, from blog posts and videos to quick status updates with relevant statistics. Keep track of engagement to see which types of custom content resonate most with your audience, and try to share fresh content as often as you can.

Get Comfortable Behind a Camera

While quality content comes in many forms, there's no denying that video content is one of the biggest drivers of social media engagement. Platforms like TikTok and Instagram Reels allow you to post short, bite-size video content, while longer videos will work on nearly every other major social platform. With a relatively new smartphone and a few accessories like a tripod, you'll have everything you need to start creating video content. Practice makes perfect when creating videos, so dive in, invest some time, build confidence, and reap the rewards.

Be Consistent and Stay on Schedule

Perhaps the biggest secret to social media success is that it takes time and effort to build the type of meaningful connections that will earn you business. Blocking out time each day for social media activities and sticking to your schedule will help you build a successful, reliable social routine. With DeltaNET®6, you can save time on social media marketing by easily automating posts, including listings, blog posts, open houses, client reviews, and more. When you automate routine tasks, you can dedicate more of your social time to engaging with your audience.

Integrate Social Media Into Your Real Estate Website and Marketing

As you build your audience, your social media pages should help drive plenty of fresh traffic to your real estate website. But your website and other marketing materials can also help drive interest in your social media. Make sure that you have social sharing buttons on your website content and that your social accounts are integrated seamlessly into your website. Our custom real estate websites make it easy to integrate social, share your content, and generate leads.

Choose the Right Tools for Social Media Success

If your real estate CRM doesn't provide all of the tools that you need to improve your social media, perhaps it's time for an upgrade. With DeltaNET®6, you can easily manage all of your real estate marketing in one place, including your social media, AI-driven email marketing, online ads, content, and so much more.

September
23

It's easy to feel a little bit overwhelmed when you look at all of the marketing options for real estate agents, but becoming a marketing whiz is easier than you might think. All it takes is the integration of the right tools, the right tactics, and a dash of customization to make your marketing fit with your unique brand. There are even tools to automate some of the most important marketing tasks and free up more time without compromising on results. Get started with these tips to help you maximize your real estate marketing.

How to Use Social Media for Real Estate Marketing

Creating an active real estate social media presence is an excellent way to develop trust, share your expertise, connect with clients, and build valuable relationships. Social media is the perfect place to reach your target audience where they already work, play, and research businesses.

  • Share Your Latest Real Estate Content, Listings, and More
    Every social media website is designed for sharing, whether you're blasting out your latest blog post on Facebook, sharing your most stunning listing photos on Instagram, or sharing relevant, timely home improvement tips on Pinterest. Integrate your social accounts with your real estate website to ensure that your audience can always easily find your latest content.

  • Drive Traffic to Your Real Estate Website with Ads, Content, and Conversation
    All of that sharing isn't just for show. By sharing content, creating conversations, and using targeted, pay-per-click advertising, you can consistently drive more traffic to your real estate website. More traffic to your website ultimately means more leads, and a strong social presence helps ensure that the quality of those leads is high.

  • Build Your Reputation While You Build Relationships
    Of course, social media is about more than just great content and smart advertising. It's also a natural place for building connections by answering questions, getting involved in the conversations that your content creates, and showing people first-hand why you're the right choice for their real estate needs. Engagement on social media is a must because it boosts your marketing in so many different ways.

Turn Your Email Marketing into a Valuable Asset

Email marketing is one of the best ways to keep in touch with clients, get them the latest real estate news, and nurture leads until they become clients. Automated email marketing tools make it easier than ever to stay top of mind with clients.

  • Make Life Easier with AI-Driven Email Newsletters
    When a client is buying or selling a home, they're typically very focused on the process. AI-driven newsletters make it easy to keep them up to date on all of the latest happenings in their market, update them on real estate trends, and help them make informed decisions. Send relevant, high-quality emails to large groups of clients without taking much time from your busy day.

  • Automated Drip Campaigns for Easy, Reliable Marketing
    Automated drip email campaigns are great for keeping in touch with clients over the long term, and nurturing leads. Provide all of the key information they need at just the right time. Get all of the benefits of robust email marketing, with an automated process that makes your life easier.

  • Customizable Templates for Dependable Results
    Some email marketing can be automated, but sometimes you will want to send customized messages, as well. Using customizable templates is a great way to cut down on the time it takes to send custom emails and get the right information in front of your clients when they need it.

Creating Content for Your Real Estate Business

Whether you're sending bulk emails, creating your real estate blog, or developing content that's ideal for sharing on social media, your real estate content is at the heart of your marketing efforts. Creative, innovative content makes it easy to share your expertise, highlight the markets where you sell homes, and provide valuable information to your clients.

You can invest time in creating your own unique content, take advantage of our custom content creation, or try a mix of both. And it's not just about the written word! Video content is more popular than ever because it's convenient for clients and the tools to create it are more widely available than ever before. Experiment with creating different types of content and discover what works best for your real estate business.

Ready to take your marketing to the next level? With so many people shopping for homes and searching for real estate agents online, now is the perfect time. Whether you're brand new to real estate marketing or an experienced pro looking to expand your reach, our team at Delta Media Group has the tools and expertise to help your business thrive.

September
10

As a very visual, community-based social network, Instagram is one of the best places online to promote your real estate brand. Of course, that also means that there is plenty of competition for attention on Instagram, which is why it's so important to have a plan for earning new followers and generating meaningful engagement. Instagram hashtags are a great tool for accomplishing those goals, and using hashtags correctly can really help you jumpstart your social media presence.

What Are Instagram Hashtags?

Instagram hashtags are words, phrases, or even emojis preceded by the # symbol, which you will often see in the caption or comments of an Instagram post. They're used to categorize content, make it easier for users to find content that they're interested in, and help users discover new content that's relevant to them. When you click on an Instagram hashtag, you will be taken to a page that shows posts tagged with that hashtag, along with other information relevant to the hashtag. Users can also conduct hashtag searches in order to find more content that's related to their favorite hashtags.

Why Are Hashtags So Important to Real Estate Social Media Marketing?

Hashtags are important because they help you expand your reach and connect with people who aren't following you (yet) but may be interested in the content you have to offer. When an Instagram user clicks on or searches for a hashtag, they can easily find recent posts, top posts, and Stories connected to that hashtag. Instagram users can also choose to follow specific hashtags, so your post may appear in their feed even if they aren't following your account directly.

How Many Hashtags Should You Use for Instagram Posts?

The right number of hashtags can differ depending on what you're posting and what type of audience you're aiming to reach. Instagram also imposes limits for how many hashtags you can use on a regular post (30) or an Instagram Story (10).

No matter what hashtags you pick, focusing on quality over quantity is the way to go. Take some time to pick hashtags that are relevant to the post you're making, and avoid adding extra, unnecessary hashtags. In general, it's good to choose between five and 15 hashtags for each post, though it's okay to exceed that range as long as the hashtags are relevant to what you're posting.

What Are Some Common Mistakes to Avoid with Instagram Hashtags?

Using the same exact combination of hashtags too often can be counterproductive when you're trying to expand your reach and can also get you penalized by Instagram's algorithm. That being said, you will likely be using similar, real estate-related hashtags on different posts, and that's okay. Just avoid copying and pasting the same list of hashtags to every post, and look for opportunities to integrate new hashtags whenever possible.

Since creating hashtags often means mashing multiple words together, it's also important to make sure that you're not accidentally creating an offensive word or phrase when combining multiple words. We'll let you use your imagination, but there are plenty of examples out there of brands creating PR issues because they didn't check their hashtags carefully enough before posting.

Finally, try to avoid using hashtags that Instagram has banned. Often, Instagram bans hashtags that are associated with inappropriate content, even if the hashtag itself isn't an offensive phrase. So it's a good practice to check any hashtag you plan to post and make sure it hasn't been banned.

What Are Spammy Hashtags, and Why Should You Avoid Them?

Experienced Instagram users can spot spammy hashtags from a mile away and will often see your content as less valuable if you use these hashtags on your posts. Hashtags such as #like4like and #follow4follow are considered spammy because they don't generate any meaningful engagement. Use creative, descriptive, relevant hashtags instead, and you're more likely to attract followers who are interested in your real estate services.

How to Find Great Hashtags for Your Real Estate Social Media Posts

There are quite a few different ways to find new, engaging, relevant hashtags to use with your Instagram content, and it's worth exploring a variety of avenues in order to find the hashtags that resonate best with your audience:

SCOUTING THE COMPETITION

There's certainly no shame in taking a look at other successful real estate Instagram pages and identifying hashtags that may be appealing to your audience. While you don't want to copy a competitor's entire strategy, this is a reliable way to find new hashtags.

SCOUTING YOUR AUDIENCE

If you want to find out what types of hashtags your audience likes most, why not go straight to the source? Taking a look at the hashtags that followers who are interested in real estate are using gives you a window directly into the interests of your followers.

RELATED HASHTAG FEATURE

The related hashtag feature, which you can find near the top of any hashtag page, is a great way to find hashtags that are relevant to the ones that you're already using. This is an excellent tool for finding hashtags that are popular within different niches and discovering hashtags that you may not find in other places.

Hashtags to Try for Your Real Estate Business

#realestateA simple, useful hashtag to let people know what to expect from your content, but also very competitive because it's so broad.

#justsold, #justlistedLet your followers know when a home has successfully sold or when something new and exciting is
hitting the market.

#hometypeSubstitute any type of home architecture, like #victorian or #colonial, to reach followers who are searching for a specific type of home.

#neighborhood/city + realestateCombine a neighborhood or community name with phrases like "real estate" or "homes for sale" to highlight communities where your listings are located.

#neighborhood, #lovewhereyouliveShowcase the things that make the neighborhoods where you sell homes such unique places to live.

#realestatehumorHave something fun or silly to share? Use this hashtag to reach people who are looking for a real estate-related laugh.

#starterhome, #dreamhomeUse these hashtags to reach followers who are looking for (or dreaming about) a home that suits specific needs.

The Bottom Line on Instagram Hashtags

Finding the right mix of Instagram hashtags to boost your social media takes some research and experimentation, but it's more than worth the effort. Hashtags make it so much easier to find new followers, connect with your audience, and expand the reach of your account with every post.

August
10

Social media is a versatile and powerful tool for real estate agents.
Some real estate professionals get the majority of their leads using social media. Of all industries represented on social platforms, real estate brands are the most active. That makes sense since there is always something new to share when showing what makes your community special.

That means, of course, that in addition to all the political scandals and celebrity gossip you'll find in an average social media feed, many of your colleagues are striving to attract attention. It's worth asking the question: "What makes the winning difference when it comes to social media marketing?"

The answer: Making a genuine connection with your audience.

You might expect us to say social media automation is the key to building your brand on Facebook, Twitter, and the rest. And it is a crucial part of the equation. But technology doesn't replace you — it accelerates and streamlines the process of making that connection. What you bring to the process is indispensable.

If you try to automate the wrong things, even the most reliable AI-driven tools won't yield the best ROI.

So, how can you connect with others online without shouting for attention or advertising constantly?

Take a cue from the kind of person you would want to follow.

How to Take a Genuine Interest in Others on Social Media

Look at the people whose updates you always try to catch on social media.

Odds are good they are offering something you can't get anywhere else — or, if there are plenty of other sources out there, they've distinguished themselves in some way that makes them your favorite. They aren't in a rush to get more followers and sales. Most importantly, they add real value for others.

There are two pieces to that:

  • Understanding what others care about well enough to reflect that in the content you create

  • Giving your followers the opportunity to meet the authentic you, which goes beyond brand

Of course, your professional brand should follow your authentic personal values. But people don't go onto social media to meet brands: They want to see other human beings. When you're doing it right, they never lose sight of the fact that you're a person just like them, even when you're talking about what your business can do.

Here's how to square the circle:

  • Use Your Face More than Your Logo
    All the graphics you use on social media should be fully branded. That said, always favor a recent photo of your face for your profile picture or "avatar." This gives the audience you gather an immediate sense they are talking to a real person. Try to include yourself in masthead images where possible, too.

  • Respond to Others' Comments
    Social media should be a conversation. Engaging directly with others dispels the impression that you're talking to yourself. Add your perspective to what others are saying, and they will naturally be more interested in you and what you have to offer. Keep it professional, but don't be afraid to be yourself.

  • Obey the 80/20 Rule
    While there are many versions of the 80/20 Rule, in marketing it boils down to this: for each time you plug what you have to offer, share something of genuine value to your audience five times. Pepper your feed with helpful, informative content on buying or selling as well as your latest listings and inspirational quotes.

  • Advocate for Your Community
    As a real estate agent, no one knows your local area better than you. Leverage that by showing the buyers who might move into your community exactly what they're getting. Walking tours of top neighborhoods, the latest news from the town government, and the best restaurants and attractions all have a place on your feed.

  • Emphasize Storytelling
    For as long as there have been people, they've been telling stories. Telling the stories of your successful clients — and, when they're willing, letting them do so in their own words — is a powerful form of social proof nothing else can match. But don't hesitate to tell your own stories, even when they're not directly related to selling.

  • Use Video Marketing Frequently
    Virtual open houses are here to stay, and they're just one form of video marketing that can supercharge your business. All real estate agents and brokers should aspire to be comfortable both in front of and behind the camera. Whenever you do a video tour of a home or neighborhood, be sure it gets shared across all platforms!

Every property tells a story of its own, so it's only natural real estate professionals have lots to say. Tools like Facebook Connector and LinkedIn Connector can strengthen your efforts, but there's no substitute for your unique perspective. Contact us to learn more about digital marketing with the human touch.

July
20

Social media is one of the most potent marketing, relationship-building, and lead generation tools for any real estate agent. Or at least, it should be. While social media is a powerful tool, success isn't automatic. It's easy to fall into common social media mistakes that detract from the value of your social presence, especially when you have so many other priorities in your busy day. With the right strategy, you can maximize the potential of your social presence. Start by taking a look at these common social media mistakes that every agent should try to avoid.

Failing to Fill Out Your Profile Completely

Engagement and content are so important to social media success that sometimes it's easy to overlook the things that you need to do before you share your social presence with the world. One of the most common mistakes that agents make is not taking advantage of all of the features available when filling out a social media profile.

In addition to being a great place to let people know what you're all about and tell them more about your brand, many social media sites allow you to link out to the rest of your online presence from your profile. This makes it so much easier for your social connections to find your website, your blog, and anywhere else that you showcase your business online.

Too Many Listings, Not Enough Variety

The simple fact is that if all you post to social media are listings, it will be very difficult to attract, retain, and engage with followers. While it's fine to mix in some listings on occasion, your primary focus should be on sharing a variety of content that informs and excites your audience. The best real estate content helps educate your audience and builds trust.

Share content that helps followers with the details of buying and selling homes, informs them about the markets where you do business, keeps them up to date on the latest real estate trends, and takes them behind the scenes of what it's like to be an agent. Ideally, some of those content links will lead to the blog on your own real estate website, where your audience can easily find your listings in a more organic way.

Not Planning Ahead for Social Posts

While there's no getting around the fact that social success requires an investment of time, it takes a lot more time when you don't have a coherent social plan for each week. Rather than scrambling to decide how to invest your limited social time each day, a clear strategy allows you to plan ahead, seamlessly schedule social posts in advance, and leave more time to engage with your audience. Planning ahead also removes much of the stress from organizing your social presence.

Posting Only Unoriginal Content

Sharing third-party content from trusted sources is a great way to educate your audience and generate engagement, but you're missing out on a big opportunity if you're not also sharing your own original content. Sharing original content allows you to showcase your real estate expertise, answer questions from your audience, and drive traffic to your blog/real estate website. Don't like writing blog posts, or looking for ways to mix up the original content you share? Remember that video content is also one of the most powerful marketing tools in any agent's toolbox.

Lack of Social Media Engagement

Social media helps you accomplish a wide variety of marketing goals, but at its core, it's a tool for building relationships with your audience. That's why engagement is ultimately one of the most crucial steps for social success. If you're not responding to every comment, answering every DM, following other accounts, sharing other people's content, and commenting on posts from your audience, then you're missing out on some of the biggest benefits of social media marketing.

Ignoring Analytics That Can Help You Improve Your Social Presence

Analytics can tell you so much about what's working well with your social presence, what could be improved, and how to best invest your time to maximize ROI. But analytics only have value if you pay attention to them over time. Invest some time in learning about and tracking the analytics offered by your favorite social sites.

Not Having the Right Tools for the Job

Your work as a real estate agent keeps you busy throughout the day, and some of the most common social media mistakes stem from not having enough time to invest in the task. That's why it's so important to have the right social media marketing tools, and access to the dependable, automated, AI-driven tools that can make your life so much easier. Maximizing your social media ROI starts with having a strategy, then utilizing the right tools for the job.

June
23

Instagram, now owned by Facebook, has enjoyed a steady rise to prominence over the last few years.

While most people might not think of Instagram first when they list the top social media networks, now is a good time to reassess that opinion. In fact, Instagram IS one of the biggest: since January of 2020, it consistently logs 1 billion monthly active users. This makes it around three times larger than Twitter.

Facebook is still the largest at 2.8 billion. When you dig deeper and look only at users in the United States and Canada, however, Facebook comes to around 259 million compared to 120 million for Instagram. In short, the audience most U.S.-based real estate agents need is right here on these two platforms.

If you are using Facebook now, it only makes sense to extend your efforts to Instagram.

In fact, there are clear similarities between the two. If you know how to use, optimize, and market from your Facebook account, virtually all the lessons you've learned will also apply to Instagram. Plus, there are special features that make Instagram especially valuable in the real estate world.

Why So Many Real Estate Agents Swear by Instagram for Lead Generation

An increasing number of real estate agents are turning time and attention toward Instagram.

Unlike all the other social media networks, Instagram was built to be highly visual. That makes it one of the best places to showcase all your breathtaking real estate photography. On top of that, its streamlined interfaces and interactions mean it is much friendlier to new users than some other platforms.

Just as crucial, Instagram offers far more user engagement — some sources have estimated it as high as 15x the engagement of Facebook and 20x the engagement of Twitter. Many platforms are designed to limit the reach of businesses unless they pay for advertising, but Instagram hasn't developed in that direction (yet).

Getting followers on Instagram tends to be easier, too. While it may take months to reach your first 1,000, a consistent schedule of compelling content can accelerate your gains, so you'll add 1,000 in weeks or even days.

Top 6 Tips for Getting Bottom Line Real Estate Value from Your Instagram

Getting started with any new social media can seem daunting. The most important thing is to approach it in a way that allows you to generate leads without needing to scroll your feed for hours every day. Luckily, it's very easy to put Instagram to work for you once you've invested the initial time to set it up.

Let's look at some pointers that smooth the path to success:

  • Launch a Business Profile
    Even if you already have a personal profile, a business profile will raise the visibility of your real estate practice. You can always link to your personal bio, but be sure to craft your settings, so visitors are directed where you most want them to go. That might mean a specialized landing page or your local listings.

  • Choose a Theme for Posting
    There are two themes to think about in your Instagram. First is the general theme of your content. You want to be sure people know what they're getting, so they're more likely to add you to their feed. Second is visual theme: what frames, logo, or other elements can you add that make all of your photos consistent?

  • Post Consistently
    Consistency is the key to social media success. That's true of Instagram and any other network you might try out. It's a wise idea to start with the goal of posting three times a week. As you develop processes and integrate social media into your regular marketing plans, you could choose to post more frequently.

  • Use Hashtags
    Hashtags are critical to helping people discover your content. They allow anything you post to be found in Instagram search. Unlike some places, where the number of hashtags you can use is strictly limited, Instagram encourages their use. Be sure to research hashtags in advance, so you know that your target audience is using them.

  • Engage with Ideal Followers
    Instagram stands out among the popular social brands because it makes it very easy for you to engage with potential followers. Simply explore recent posts under popular real estate hashtags in your area. Jump into any threads that look promising, adding your own perspective to the discussion, and you can get follows.

  • Leverage Social Media Marketing Automation
    On social media, efficiency means realizing results while being mindful and intentional about time spent. Social media automation enables you to prepare posts in advance, share them when they are most likely to be seen, and monitor replies at a glance. DeltaNET 6 links with Instagram to simplify it all.

To learn more about social media marketing in real estate, contact us.

June
15

The longer a home is on the market, the less likely it will sell for list price.

Weeks on the market directly impact final sales price, with homes that take 12 weeks or longer consistently facing the lowest prices. While there are many reasons for this, buyer skepticism — the feeling that "something must be wrong" with a property that stays on the market so long — is a major factor.

Lingering on the market creates "anti-momentum" as buyers can (and do!) negotiate harder.

By contrast, homes have better odds of selling for above listing price if they go right away.

With that in mind, many real estate agents launch proactive plans to drum up buzz for a listing before it even goes live online. With the right strategy, you can channel the wave of enthusiasm among proactive buyers to exceed your customer's wildest expectations for their listing's performance.

Put First Things First to Position a Listing for Maximum Buzz

You can raise the visibility of virtually any listing by unleashing a concerted effort to draw the right buyers in.

However, you're much more likely to achieve a smashing success if a few preliminaries are taken care of.

To win the most local buzz, a property must:

  • Be correctly priced to sell
  • Be shown in its best light

Finding the appropriate price for a property is one of the most important services you can provide to any seller. Make sure you have found the right comps for the job. Explain the data and methodology to the seller to win buy-in. This is especially crucial when a seller's sentimental value is out of line with true market value.

If you need to get the process done faster or simply want to double-check your figures, you have options. The DeltaNET 6 all-in-one solution helps you by drawing in estimates from five trusted sources using the latest data. You never need to worry that while you're hunting down comps, the market is changing around you.

And, of course, a home should look its best before you start to publicize in earnest.

Work with your seller to ensure that any renovations, remodels, or repairs will be done in time for your buzz campaign. Then partner with a home staging professional to put on the finishing touches: that usually includes cleaning, decluttering, and redecorating to accentuate the positive in every space.

Then, you're ready to attract the right buyer like a magnet! Here's how:

  • Lay the Groundwork for Spectacular Open Houses
    Digital marketing is crucial for sales success, but many real estate agents have gotten great results mailing hand-written invitations for an exclusive open house to potential buyers throughout the neighborhood. The invite can link to a custom landing page where you collect registrant info with ease using Open House Connector.

  • Theme Your Open Houses and Make Them Exclusive
    What's the secret to making an open house even more enticing? First, it should be exclusive to the invitees you selected. Later on, you can capitalize on Fear of Missing Out. Second, pick a theme. Whether it's something simple like wine and cheese or you invite a local food truck, think of a creative hook buyers will find compelling.

  • Follow Exclusive Open Houses with Public Ones
    A well-planned open house might yield the perfect offer right away. If it doesn't, you can follow up with another open house, this one encouraging walk-ins. With this dual approach, you'll have buyers who have been thinking about the property for weeks as they hear about your exclusive event over and over.

  • Set Up Virtual Tours for Those Who Miss the Events
    Naturally, not everyone will be able to make even two or three events. Both your attendees and latecomers will benefit when you post a virtual walk-through or video tour. Buyers who are interested, but haven't put in an offer, may simply need one more reminder about what made a property special.

  • Use Email Marketing Throughout the Process
    Once sign-ups start rolling in, be sure attendees are on your email list to get reminders about the upcoming event. Follow up with anyone who fails to attend and let them know about pending events, if any. Would-be attendees who never show up could still turn into leads later on — simply follow up with them and find out.

  • Hype Your Listings on Social Media Platforms
    DeltaNET 6 customers can use Facebook Connector and LinkedIn Connector to post news and updates about any listing automatically. Instagram is another outstanding opportunity, especially if you have terrific photos. Last but not least, don't forget about the option of using online advertising to help a new listing gain traction.

Buzz makes listings take off like a rocket, getting you and your clients better results. For more on how digital marketing can help, contact us.

June
1

Social media is one of the best tools for real estate agents to build a stand-out digital brand. Research shows real estate professionals are some of the most active voices on social media. Some acquire 30% of their online leads or even more from social channels.

Of course, some haven't seen the results they want just yet.

When you're new to social media, it can be tough to see the connection between a tweet or hashtag and a client meeting on your calendar. But that doesn't mean the potential isn't there, hidden just under the surface.

With the right methods, you can make social media work for you.

Social Media Automation Makes it Easier to Achieve Real Business Value

There's a simple formula for deciding what should be automated.

If something is important, but low-yield . . . automate it!

The more you can automate basic processes that underlie your business, the easier it will be to scale and grow in the future. Real estate marketing is the most natural place to enjoy all the benefits of automation — and because social media can consume so much time, it just may be the prime candidate.

It's easy to get off on the wrong foot with social media when you feel you need to watch it like a hawk.

Social media platforms encourage this level of reactivity. After all, for every minute you spend scrolling your social media feed, advertisers on the platform have the opportunity to sell something to you. Social media automation helps uncouple the bottom-line benefits from the "Fear of Missing Out."

Here are some ways to manage your social media more effectively:

  • Pick the Right Social Media Platforms for Your Business Goals
    It seems like a new social media platform bursts onto the scene every month or so. Even if you focus on only the biggest and best, however, not all of them fit into the real estate world. Facebook is the leading all-purpose option, while LinkedIn is great for connecting with luxury buyers. Instagram is the home of the top real estate photography. You can use Facebook Connector and LinkedIn Connector for automated, event-driven posts.

  • Time Your Social Media Posts to Capture Audience Attention
    Every social media network moves at its own pace. For something like Facebook, it may be okay to post a few times a week and still get the results you want. For Twitter, the situation is reversed: The feed scrolls by so fast that posting multiple times a day is a must. Whatever platform you use, be sure to schedule and time your posts for maximum audience activity in your area — the prime hours are lunchtime, after work, and weekends.

  • Share on Social Media Consistently to Get Seen More Often
    Consistency is king on social media. Since you can never be 100% sure that any one specific follower will see a given post, you need to create multiple opportunities to catch their attention. Come up with a figure for daily and weekly posts and stick with it. Get used to sharing older posts more than once — many followers won't have seen them the first time, and you might put the right content in front of someone at the perfect moment.

  • Use Relevant Hashtags for Your Specialty, Area, and Brand
    Hashtags are specialized topic markers that render posts easier to find on a social platform's search function. Not surprisingly, the most common hashtag in the industry is #RealEstate. Tagging your posts makes it more likely that buyers and sellers in your local area will see you even if they're not looking for you. As your brand becomes well-known, you can start to pepper in branded hashtags for customers to use.

  • Monitor and Respond to Comments on Your Social Posts
    Social media is so enticing in part because it's responsive. You should take the chance to answer any questions or comments people send you, whether directly on your posts or within their own feed. Yes, this rule goes for negative comments, too: Your professionalism leaves a lasting impression on anyone who might read them in the future. Once a good conversation is rolling along, you can switch to direct messages to talk business.

  • Use the Rest of Your Digital Marketing to Your Advantage
    You can use social media to create a virtuous cycle that improves the rest of your digital marketing. If you are using email marketing drip campaigns, you're empowered to promote your social media on your emails and share your best email content on your social feed. The same is true for the terrific content you've been writing for your blog or anything else helpful and informative on your real estate website.

Contact us to learn more about using social media automation to help your business thrive.

May
12

Facebook is the most powerful social media platform for real estate agents, bar none.

Why Facebook? As the real estate industry embraces digital marketing, it has become the #1 resource for building and maintaining long-term relationships. Twitter can be good for prospecting, LinkedIn is a gateway to luxury buyers, but nothing beats Facebook's overall utility. With nearly 2.4 billion monthly active users, including approximately 255 million in the United States and Canada, Facebook is still the go-to social media site for most people.

Facebook also owns the photography-focused platform Instagram, a natural fit for real estate agents and brokers. If you master Facebook, you'll have an easier time maximizing Instagram. Many of the core features are similar, so it's almost like learning two different networks at once.

Among the younger generation of real estate agents, many careers started with creating a Facebook page.

Of course, most established agents and brands have also set up a Facebook business page. But what comes after that? All too many real estate pros haven't taken the opportunity to get hands-on with their account. And even if you use Facebook regularly, there are always ways to get more momentum from it.

Facebook has evolved quickly over the last few years, and even experts don't always use it to the best of their ability. So, as the real estate market revs up for its post-pandemic bounce, now's the ideal time to take a second look at your social media strategy.

Start by Tweaking Your Facebook Fundamentals

Every social media network has profile elements you have to fill out to be taken seriously. Not having these is the equivalent of trying to sell homes while looking like the generic Twitter egg.

However, once you set up all the different facets of your profile, it's a good idea to revisit and see how they reflect you now.

Your headshot makes a vital first impression. It should convey confidence and professionalism, laying a solid foundation for trust. A high-quality, well-lit photo is essential. And it should be current: Even though there's no deceit involved, an image that's more than five years old can still smack of the old dating profile switcharoo.

Your unique value proposition also comes through in the copy that accompanies your profile images. That includes both the plain text on the page and the cover image, where you can include your brand name, slogan, and a call to action. It's a great idea to showcase recent events or time-sensitive offers in your header, too.

Ensure your text makes these points crystal clear:

• What you do
• Who you do it for
• What makes you different

No one can be all things to all people, so give your ideal client something to connect with right away. Your Facebook page is the perfect place to publicize lead magnets, such as detailed local real estate market reports.

Last but not least, be sure your Facebook page reflects your values: That is, the why behind what you do. When clients choose between two businesses that look similar to them, the one with values that resonate is usually the one they contact first. That's equally true for both large agencies and one-person operations.

Consider an Interactive Cover Image
Facebook has recently expanded the types of cover images you can choose from.

In addition to the static cover images of yore, you can also design a video or slideshow cover.

To qualify, your pre-recorded video must be:

• At least 820x312
• Under 91 seconds long
• A maximum of 1080p
• In MP4 or MOV format
• Less than 1.75 gigabytes

Music and other audio are allowed, but all videos start with the sound turned off. Users will have to click on your video to un-mute it, and many won't, even if they are interested in your message. With that in mind, aim to communicate without the need for audio. If you include dialogue, use subtitles.

Video covers are effective because the majority of people browse Facebook on their phone. Videos are the most popular content on mobile devices: They can be consumed quickly and are far more memorable than plain text. Still, there's another visual option that's easier to set up on your page.

To create a slideshow cover, all you need is a few beautiful, branded photos saved to a folder on your computer. Click the camera icon that appears on the upper left corner of your cover image, then upload your files in the exact order you would like people to see them. Voila – your new cover is ready.

Technically, what Facebook offers is a "slider," not a "slideshow." Users will need to manually click through the images to view them. Still, you might be surprised just how many people do so, whether they're visiting your Facebook page on mobile or desktop. Make sure your shots are enticing!

Add an Interactive Call to Action Button
Many people write out a text-based call to action on their cover image, but Facebook has a built-in solution that may be more elegant. As you edit your page, you'll find "Add a Button" on the top right. This brings up a selection of targeted CTA buttons you can choose from, like "Schedule an Appointment."

Name Your Page
With a custom username, you can give your Facebook page a short, branded URL that visitors are more likely to remember. From your main business page interface, you'll find the "Create @username" option below your page's name. A short, catchy name that fits with your current branding is your best bet.

Set Up Your Facebook Messenger Auto-Reply
Facebook has big plans for Messenger as a primary point of contact between businesses and users. Messenger is being integrated across Facebook's digital properties on a variety of levels, and it can help you make a strong impression even when you're not around. One powerful way to use it is Auto-Reply.

An Auto-Reply response can be directed to anyone who sends you a Facebook message from your page. In your "Manage Page" column, click on "Inbox," then "automated responses." In the right column, you'll see an option that says "Instant reply." Click the "edit" tag under this header and write your desired message.

Configure Your Notifications
If Facebook is a cornerstone of your digital marketing strategy, you'll want to optimize it to be highly responsive to activity on your page. Facebook provides options to receive a notification any time someone "likes" your page, makes a comment, or posts a question. Notifications can be in-app or issued to you as texts.

At the left of your screen, find the "Manage Page" bar. From there, click on "Settings," then "Notifications." Select the option to get a notification any time there is activity on your brand page. Then, scroll down and pick text messaging as your preferred notification style to help you avoid notification clutter.

Use Automation to Keep Your Facebook Page Active and Engaging
You have a lot of information to share — but you probably don't have hours to update your page!

Facebook automation is the answer. With a social media automation tool like Face- book Connector, you can easily configure instant, event-based updates. That means new listings, important property updates, and open house announcements will appear right on your Facebook page as they happen. DeltaNET® 6 users can also take Facebook to the next level with automation through the platform.

Combine automation with these other crucial tweaks, and you're on your way to unlocking the full value of Facebook. From first impressions to closing day, your Facebook page can be one of your most versatile tools.

April
20

There are more tools available than ever before to market your real estate business, but finding the right marketing mix doesn't always feel easy. In order to generate the best ROI with your real estate marketing, it's important to understand both the tools available and how each tool fits with your audience. It also requires a willingness to set goals, and a commitment to tracking results. We'll cover it all, with a closer look at how to generate great ROI with your real estate marketing.

  • Set and Track Your Marketing Goals
    Whether you track ROI down to the decimal or take a more general approach, there's no doubt that setting goals is crucial to both identifying what you want to improve and achieving what you set out to accomplish with your real estate marketing.

    While general goals like becoming the go-to source of real estate information are helpful, the most effective goals will be more specific to different types of marketing. Do you want to earn more website traffic, generate more social media engagement, or increase the success rate of your email campaigns? Set specific goals for those areas, and track your results over time to discover what works best for your business.

  • Know Your Audience and How to Reach Them
    In order to achieve your marketing goals, you need to understand the target audience you're trying to reach. A small, boutique real estate firm that caters to luxury buyers seeking a second home will naturally have a different marketing approach than a brand that aims to pair first-time buyers with the ideal starter home. Of course, some real estate businesses cater to a wide range of clients, and that's okay too! With a powerful real estate all-in-one solution like DeltaNET 6, you can gain a better understanding of your existing clientele, segment your audience, and discover the data that you need to make informed decisions about your marketing.

  • Create Content That Speaks to the Needs and Interests of Your Audience
    Generating engagement with your real estate blog and social media pages starts with understanding the needs of your audience. The best real estate content informs, educates, and inspires your audience, so ROI with content depends on a deep understanding of what your audience wants to see. With custom content creation from Delta Media Group and all of the data you accumulate, you can deliver content that positions your real estate team as local experts that your clients can trust.

  • Tailor Your Email Marketing to Specific Segment of Your Audience
    One of the biggest challenges for generating ROI with your email marketing is simply getting people to open your emails, and tailoring your email content to specific segments of your audience is a reliable way to get them to click. A buyer, seller, or someone who's just looking will all be seeking different content to help them make important decisions. Our AI-driven email newsletters and targeted email marketing campaigns make it so much easier to reach each client with the most relevant information.

  • Make SEO a Priority
    Most real estate prospects start their search for a real estate business online, and search engine optimization (SEO) is critical for making sure that they find your business first when they visit their favorite search engine with real estate questions. Local SEO integration is a dependable way to stand out within your markets, increase traffic to your website, and position your business as the go-to source for real estate needs in the places that matter most to your brand. Generating great ROI with SEO starts with having a plan. With custom website design, custom content, and a deep understanding of local SEO, Delta Media Group can help you achieve your SEO goals.

  • Make the Most of Paid Online Advertising
    SEO and content creation can help you attract clients organically, but reaching some members of your target audience will require a more direct approach. Paid advertising is a great supplement to your other marketing tools, allowing you to reach more potential clients through ads targeted to specific demographics on search engines and social media. Setting goals and tracking results are especially important for improving paid advertising ROI, which is why DeltaNET 6 makes it easier when planning paid advertising campaigns.

Generating great ROI with your marketing is virtually seamless when you have the right team on your side, and we'd love to help you achieve your marketing goals. With all of the tools in DeltaNET 6 and the help of an experienced real estate marketing team, you can accomplish your goals while making the most of your marketing budget. Contact us today to learn more.

March
16

Social media can be an excellent source of leads and allows you to connect with your audience on a level that simply isn't possible with other formats. But the competition for attention is fierce, so creating a reliable social lead-generation pipeline takes effort. The good news is that the results are more than worth it.

Authenticity and consistency are the keys to social media success, which means that you'll need to show more of your personality than you might with other marketing tools. The payoff is that showing your personality will help you build real, lasting connections with your clients and earn their business long-term. So, let's take a closer look at some social strategies that will help you expand your audience, build connections, generate leads, and maybe even have some fun in the process!

Personalizing Your Connection With Clients

Build Your Online Presence So You Can Build Connections
Creating personalized connections is so much simpler when it's easy for clients and prospects to find you online. Your real estate website is the perfect place to start because that's where you'll be posting so much of the content that you share elsewhere and where shoppers can find all of your listings. Of course, your online marketing and SEO will help drive traffic to your website, which in turn means more traffic for your social pages. Once you build those connections, you'll want email marketing to stay in touch and a quality CRM to help you keep everything organized. A robust online presence is key to maximizing your social media returns, and your social activity will be an essential component that helps tie your whole online presence together.

Don't Be Afraid to Show Your Personality
If a client or prospect wants to follow bland, cookie-cutter real estate social media accounts, they can find countless examples on any social media platform. But if you're going to truly personalize your connections, then you'll need to separate yourself from the rest of the online pack. Whether that means giving people a peek behind the curtain at what it's like to work in real estate, sharing your hobbies, discussing your experience with buying/ selling your own home, talking about your favorite local attractions, or even a little bit of everything, letting clients get to know you will help build lasting connections. As long as you avoid politics and other divisive topics, there will be plenty of room to let your personality shine in a productive way.

Always Be Friendly
This may seem like overly simple advice, but we've all seen examples of what can happen when people are rude on social media. So, when in doubt, always be friendly, look for positive ways to engage, avoid confrontation, and follow the golden rule. You can't go wrong by being kind, and your audience will definitely take notice of your positive attitude.

Keep Your Content Creation Strategy Fresh
While clients who are shopping for homes will often be interested in seeing posts with your latest listings, building lasting connections requires you to diversify your content strategy. That's true when it comes to both subject matter and format. Touch on a variety of real estate topics, and mix in the type of personality-driven content that we mentioned above. Share content in multiple formats, like blog posts, video content, status updates, images, and real estate news. Experiment with different content types to identify what your audience is most interested in seeing

Always Check the Comments on Your Posts and Engage
A steady supply of fresh, interesting content is a great start, but your job isn't done when you press the "post" button. Some of your best connections can be built by finding common ground, engaging thoughtfully in the comments on your posts, and making your own comments on the social posts of others. Answering questions is a powerful way to build connections, both through your content and your more direct interactions with your audience.

Join Groups to Expand Your Reach and Create Connections
Most social media platforms offer a way to join groups with people who share similar interests, hobbies, locations, and backgrounds. Especially on Facebook and LinkedIn, joining groups is a great way to create new connections. Just remember that most groups discourage members from posting advertisements. Instead, be authentic, be yourself, engage, and find the right moment to let new connections know what you do for a living. Once group members know more about you, they'll feel more comfortable asking for your help with real estate matters.

Why Video Content Helps Personalize Connections
Video content has become more popular than ever before in the last year, and getting in front of the camera helps build relationships in multiple ways. These days, many clients will be shopping for their next home from the comfort of their current one, so virtual tours and virtual open houses are great tools to reach buyers. But there's no need to stop there! Creating video content with real estate advice, Q&A sessions, neighborhood guides, or visits to local attractions can really help your personality shine. Video content also has the important benefit of helping clients put a face to your real estate brand.

Showcase Your Connection with Your Communities
Whether you're creating content or engaging with your audience more directly, showing how much you love the communities where you live and do business is sure to help build connections. It enables you to find that all-important common ground with clients who already live in those places and is a great way to encourage shoppers from outside the area to consider homes in those communities. Show your community connections by highlighting local attractions, discussing the perks of different neighborhoods, sharing experiences from community events, and showing how you make a positive difference in the community. In addition to building connections, your communities should also be an excellent source for content ideas.

Set a Social Schedule and Stick to It
No matter how you choose to personalize your connection with clients, even the best strategy won't bear fruit unless you're willing to stick with it. Setting a social schedule is crucial to success because building real connections takes time. There's plenty of room to be flexible, so the real key is simply to block out time each day for posting, engaging with your audience, and creating new content for social. When you have some extra time in your schedule, use it to create content that you can schedule to post later. It may take a little while to figure out exactly how to invest your social time most efficiently, but that's okay! Every agent is unique, and you'll find the right mix for your needs as long as you keep making an effort.

The more comfortable you get with building connections on social media, the easier the whole process will become. Remember that while there are plenty of general tips to follow, there's no one right way to show your personality and create connections. Don't be afraid to get creative with your content ideas, and evolve as you learn what your audience likes most. Stick with it, and you'll be rewarded with a steady, reliable source of very well-qualified leads.

March
5

Social media marketing is a key part of online visibility for real estate agents, brokers, and firms.

In fact, real estate experts are among the most active professionals on social media. That may mean there's plenty of competition for an audience's limited time, but it also means many of your peers are seeing great results. Platforms like Facebook, Twitter, and Instagram can be powerful lead engines if you use them right.

The challenge to social media newcomers is twofold:

  • Publishing content that captures attention and adds value for your target real estate prospects.

  • Doing so in a way that doesn't require you to spend all day scrolling through your social feed.

Social media is a notorious time sink, so it's important to have clear goals and focused execution. Yes, it can be fun to spread your wings as a thought leader in your community — but it's crucial to connect those activities to concrete business results. This is what many real estate pros overlook, and that can lead to disappointment.

Luckily, social media best practices for real estate are easy to work out with a little research. Here's how to use social media to really connect:

  • Include Visual Content In Your Posts
    Posts with images get 2.3x more engagement than plain text posts. No matter the subject, including a photo or illustration in each post is crucial. You don't have to become an award-winning photographer, but it is a good idea to invest in a camera (or upgrade your phone), so you can snap crisp, clear photos around your community for future posts. Of course, all real estate photos must be of the highest quality, especially for your listings.

  • Embrace the Potential of Short-Form and Live Video
    Short videos of three minutes or less are extremely popular on social media. A shorter video is much more likely to be watched from start to finish, enticing algorithms to display your content more prominently. Real estate tastemakers are getting more comfortable in front of the camera, so leverage this trend to foster a genuine human connection. As you gain experience, you can progress to live streams for more interactivity.

  • Promote Your Virtual Tours and Open Houses
    Are you among the legions of real estate experts from coast to coast who adopted virtual home tours during the pandemic? Buyers love virtual tours because they can see more properties with less travel, extending their search radius. You may have recorded a virtual tour for a specific group of buyers, but you can always share it on social media to inspire even more interest in a property. Properties in Motion makes the process a snap.

  • Showcase Your Client Success Stories
    Reviews and testimonials are among the most valuable content on your website. They reach out to visitors and spark confidence that others "just like them" have had success working with you. You can enhance this effect by going beyond static text and photos to social media-ready videos. Video testimonials will draw more attention to your rave reviews and motivate your social followers to give your website a visit.

  • Amplify Your Real Estate Blog Posts
    If you're not the kind of person who likes being on camera, your head might be spinning right about now. Fear not! Helpful, informative blog posts are still the cornerstone of a real estate social media strategy. When you publish useful blog posts, you give your social followers a peek at the kind of value you can offer them. Don't be afraid to re-share older posts, either — only a fraction of your followers will have seen them in the past.

  • Highlight Awesome Local Content
    Do you have to painstakingly craft every piece of social media content you share? No! As a real estate agent, the people and causes you interact with will give you credibility. With that in mind, you have a part to play within your community by spotlighting all the terrific things that go on. You can share content about local festivals, fundraisers, and ordinary folks doing extraordinary things — showing exactly what makes life in your area so appealing.

  • Use Social Media Automation to Make it All Easier
    What we've covered so far may seem like a ton of work, but there is a solution. Automated social media posts on an AI-driven platform like DeltaNET 6 can simplify your life while allowing you to be a true social butterfly. This all-in-one digital marketing center for real estate lets you plan entire campaigns in a few clicks. You can instantly share event-based updates, optimizing post timing, hashtags, and more for maximum effect.

Social media is easy to learn but challenging to master. Contact us to find out more about it from the leaders in real estate digital marketing.

February
4

In case you missed the latest webinar from RETechnology and Delta Media Group: "What's Your Zillow Plan," we have provided the video recording above for you to check out. 

Real estate agents have long looked warily at Zillow, a media company that aggregates data on more than 110 million American homes through its website. Since Zillow's launch in 2006, millions of home buyers and prospective sellers have diverted to begin their research on its website and app. Zillow's next move is even more disruptive: It has become a brokerage and is hiring real estate agents.

What can real estate agents do to prepare?

You can do what Zillow can't. This webinar takes a deep dive into actionable steps agents can take to Zillow-proof their business. In the process, you also will learn how to close more deals in 2021.

Marilyn Wilson (RETechnology) and Franklin Stoffer (Delta Media Group) walk you through, step-by-step, how Delta Media can help you beat Zillow – and other disruptors – in your local marketplace.

By watching this webinar recording, you'll get a chance to check out everything explained first-hand and try it free for 30 days. To learn more about the 30-day free trial, click here.

Interested in Zillow-proofing your business? 

Click on the following link to download the handout referenced in the webinar: http://dmgre.us/cdf/muy22nh.

February
4

Prior to the last year, video content was a powerful but (somewhat) optional tool for promoting your real estate business. These days, video content has become a necessity for reaching your target audience no matter the demographic. Real estate clients of all ages are shopping from the comfort and safety of home, whether they're searching for the right real estate agent, the ideal neighborhood, or the home of their dreams. No matter your experience level with creating video content, now is the time to think about making your videos more engaging, with a few key tips from our team.

  1. The Right Equipment Makes a Big Difference
    While you don't need the latest, greatest tech to get started with learning the basics of video content creation, it won't be long before you want to boost your production quality and give your finished product a professional shine. If you already have a smartphone with a high-quality camera, you're off to a good start. You'll also want a tripod for camera stability, some portable lighting, and a reliable microphone that makes your voice come through clearly on video.

  2. Planning a Virtual Tour? Start with a Great Script
    Virtual tours have quickly become a must for marketing homes, and an engaging virtual tour starts with great preparation. Even if you've done tons of in-person home tours and have a good idea of the key points you'll highlight during a virtual tour, a script will help you make the video more engaging for your audience. Start by walking through the home, noting all of the features that you'll want to touch on, and writing down some key talking points. You don't need to script every word, but a little planning goes a long way.

  3. When Possible, Keep It Short and Sweet
    The ideal length for your content depends on the type of video you're creating, but less is often more when it comes to driving engagement – especially for social media sharing. Clients are more likely to stay until the end with a shorter video and will be more likely to click in the first place. Scripting will help you focus on the talking points that matter most, and you can also trim out unnecessary footage during the editing process.

  4. Create Video Content That Answers Audience Questions
    If you really want your audience to engage with your videos, start by creating content that answers the questions that matter most to them. You can even put out the call for questions on your social pages, then share videos with answers! Even if you don't ask for questions directly, use your experience as a real estate agent to anticipate the questions that matter to your audience.

  5. Tell Your Story and Show Some Personality
    For clients, sometimes looking for a real estate agent online can feel like flipping through pages in a catalog. Video content is a great way to show the human side of the business, tell your story, build trust, and show clients why you're the right choice for their needs. Don't be afraid to show some personality, whether that means using humor, telling stories, or subtly integrating your own hobbies into your videos.

  6. Testimonials to Involve Your Audience and Create Social Proof
    What could be more engaging than involving your clients directly in your videos? Testimonials from satisfied clients can make for great content and will show potential clients why you're the right choice for their needs. When you reach out to past clients to ask them to review your business online, be sure to include a note to see if they would be interested in filming a quick testimonial.

  7. Cater Your Videos to the Platform Where They'll Be Posted
    The right length, format, and subject matter for your video will depend on where you plan to post it. A quick-hitting how-to or Q&A video can be a great fit for social, while a longer video might be necessary for a full home tour. Make sure that you understand the needs of your audience and the nature of the platform where you'll be posting videos.

It can feel a little bit intimidating to get involved with video content, especially if you're brand new to the process. That's why our final tip is a tried and true classic — practice makes perfect! It won't always go flawlessly at first, but that's okay. It won't take long before you feel comfortable behind the camera and can start putting our engagement tips into action. At Delta Media Group, our real estate CRM makes it easy for you to post videos on your websites, listing pages, and within your email marketing. Contact us to learn more.

October
20

Get noticed with Social Media


40 Post Ideas for Real Estate Social Media

Do you feel like your real estate business is getting the cold shoulder from people on social media? You're probably right! Your social media pages are prime spots to connect with clients on a personal level--if you know how to get their attention. Make people stand up and notice your real estate business with this list of our 40 favorite social media posts to attract clients.

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September
29

Social Media for Real Estate
Social Media Makes Your Real Estate Website a Better Lead Engine

Social media is a powerful marketing tool for all types of businesses––the real estate industry is certainly no exception. Studies show that sales associates are consistently among the most active on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media marketing in some form for their businesses.

Over 80% of online users are active on Facebook. As a sales associate, you understand the significant impact social media has on building trust with your clients and generating leads for your business.

Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand and your listings. It's an essential part of your marketing strategy that helps you connect with your targeted audience, where they spend a good deal of their time. It also enables you to cultivate long-term relationships with current clients, past clients, and future referrals.

When you incorporate social media channels into your marketing strategy, you're inviting people to your website right when they need you.

Many people find it tough to uncover the best ways to use social media for growing their business. This can lead to their social efforts falling by the wayside after an initial burst of enthusiasm.

Here's how to make social media an asset for your real estate website:

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September
3

Join Our Social Community
Join Our Social Community

Join our conversations on Facebook, Instagram, LinkedIn, and Twitter! We work to help you set yourself apart in the real estate industry by sharing our latest innovations, marketing tools, programs, and special offers.

Click Here to Read More...

May
28

Social Media Marketing for Real Estate

Social media marketing is one of the leading ways to connect with your community as a sales associate. Studies have shown that experts in real estate are consistently among the most active professionals on most social media platforms.

Used correctly, social media is an unbeatable tool for driving traffic to your website and turning those visitors into leads. It also helps you cultivate long-term relationships with current clients, past clients, and future referrals within their network.

The right social media can show people to your website right when they need you.

That said, social media can be intimidating at first. It requires a fresh perspective on your key relationships and how to build them. Of all those real estate firms and sales associates out on social media, many aren't seeing the results they want.

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May
11

Instagram
Are you searching for a new and exciting way to connect with potential buyers in your market? Instagram is a perfect resource for real estate agencies and brokerages. If a picture is worth a thousand words, then Instagram is a treasure chest. Imagine showing your target market every delightful property in your portfolio without seeming intrusive or overly "sales-y." Sharing great listing images on Instagram isn't difficult. In fact, developing this type of content and seamlessly integrating it into your current marketing strategy is easier than you'd believe.

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February
17

Real Estate Marketing That Gets Results
Are you tired of getting the same old results from the same old real estate marketing tactics? It's said that Einstein once declared, "Insanity is doing the same thing over and over again, and expecting different results." We could spend all day trying to find out if Einstein really said that, but that would be... a little insane. The point is that whoever said it was 100 percent correct, and the lesson applies directly to the real estate industry.

Real Estate Marketing That Gets You Results

No matter how great your service and team are, it's hard to achieve your goals if your marketing isn't reaching the right people. If you want to attain the results that you dream of achieving, then now is the perfect time to take a fresh, honest look at marketing your real estate business differently.

Different Real Estate Website

  • Develop a User-Friendly Website That Fits Every Screen
    Think of your website as a storefront. If your store is looking a little dated, located in a hard-to-find place, and lacking in information on what you have to offer, then you can't expect many people to come to visit. Develop a user-friendly website that makes it easy for visitors to find the information they want when they want it.

    Your website should be a place where they can learn about local communities, search listings, and pick up valuable real estate advice through relevant content. Since so many real estate shoppers browse on their phones whenever they get a free moment, responsive mobile design is also crucial to ensure that your website scales to fit any screen that they are using.


    A-I email

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December
2

Social media Lessons for the Real Estate Pro

Lots of real estate pros go onto social media not sure what to expect. Sometimes, they might get started, spend a month excited, then trail off as other obligations get in the way.

If there's one industry where social media is indispensable, it's real estate. It gives you the chance to position as a credible expert who unlocks all the potential your area has to offer.

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November
18

Build a Social Media Calendar for Real Estate
Social media is an essential part of any real estate pro's lead generation efforts.

Like other forms of content marketing, social media builds trust with your followers. That's especially vital for the many people you meet who aren't ready to buy or sell a home yet but will be soon.

Without a clear strategy, though, social media often disappoints.

Many sales associates have high hopes when they start social media. After a few weeks, however, results don't materialize – and they often give up.

This comes from a common misconception about social media:

  • Social media isn't for selling to someone as soon as you meet them.
  • Social media is for nurturing a healthy long-term lead relationship.

To turn social media into a growth engine, consistency comes before all. Consistently sharing listings, real estate photos, blog posts, and videos lets your social media efforts attract leads for you.

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June
3

Ad Wizard Paid Advertising Campaigns

 

Paid advertising can go a long way towards generating business and growing your customer base.  

Done right, Facebook ads can generate near-immediate traffic and interest in your listings. Still, many real estate agents face some confusion about the best way to use them. Use these ten tips to help grow your real estate business using Facebook advertising.

  1. Target Your Ads Precisely to Location ...
    Location, location, location! It's one of the crucial aspects of real estate, and it's also vital to your ads. Ads should always be targeted so they fall within your service area. You can narrow down your ads to states, cities, and zip codes.

  2. ... and to Demographic
    If you've spent a lot of time thinking about your ideal clientele, odds are you have factors like age and gender in mind. Growing families will have different real estate needs from retirees. Luckily, you have the ability to focus your ads on particular demographic categories.

    Click Here to Read More...

March
11

Build Your Business & Brand

At the end of 2018, the National Association of REALTORS® reported over 1.3 million members.  That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America.

As a time-strapped REALTOR® on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business?

Consider Facebook Advertising.

Facebook Advertising and Real Estate – The Perfect Fit

Real estate and Facebook are a marriage made in heaven.  Real Estate Marketing 101 tells us to go where the people go.  With 2.23 billion people logging into Facebook every month,  it's safe to say Facebook is THE way to connect with your audience online.  However, for REALTORS®, advertising on Facebook is an especially effective way to market to the largest group of first-time homebuyers—Millennials.  

These 30-something-and-under buyers dominate today's housing market at a whopping 66 percent.  At the same time, there are twice as many Millennials on Facebook as any other generation.  Advertising your real estate business on Facebook seems like the ideal place to speak directly to your perfect fit audience.

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November
9

Sold Listing Auto Share
Call it Facebook marketing, online branding, or shameless self-promotion, but Delta Media Group has given you a way to "shout it from the mountaintops" (or at least Facebook) about your most recent SOLD transactions--including IDX listings--using our Facebook Auto Connector tool. 

As an exclusive Buyer's Agent, you work directly with buyers and do not list homes for sale. In today's competitive real estate market, it's essential home buyers have an experienced agent on their side to help them make a reasonable offer on the home they want and have it accepted. You spend tons of time and energy guiding your clients down the right path to homeownership.

So how do you get the word out about the "wins" you have achieved for your clients? 

With over 1.3 billion members worldwide, Facebook seems like the best place to start. Delta Media Group's Facebook Auto Connector gives you the ability to post each of your SOLD listings automatically, and that includes IDX LISTINGS!

See, we think you work way too hard helping your clients take the right steps toward successful home buying not to give you a way to tell your entire story on Facebook. That is why we did not limit your social shares to your broker's listings; we included the ability to share any IDX listing too.

It's a fact, you work hard for your clients, and now you have a way to share your success stories with the world.

Contact our Tech Support Team to get started auto-sharing your story on Facebook today.

April
4

How to Integrate Social Media and Your Real Estate Website

A dynamic social media presence is a must-have when it comes to online marketing. It's a fun, effective way to grow your business once you learn the ropes. Integrating your social media with your real estate website is one of the most important steps in the process, and a necessity for getting maximum value from your social investment. There is plenty of work to be done, and no time like the present to get started!

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February
11

Properties in Motion® is a hassle-free listing video solution driving real traffic to your website while enhancing your brand and delivering leads to help grow your business. Currently, Facebook and YouTube™ are at the forefront of online video media. Facebook has recently made great strides in pushing for video content, and they are currently the primary source of video traffic on mobile devices. 

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January
13

In mid-December 2015 articles started popping up on the web talking about a new initiative on Facebook called "Facebook Professional Services." Word is that Facebook set this new "feature" live sometime in November 2015 but made no blog posts or announcements about it.

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