Articles Tagged "Properties in Motion"

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April
19

As a real estate agent, building long-term client relationships is essential to growth. There are two times when having a deep relationship is especially vital.

First comes the initial decision to choose a real estate agent. By sharing helpful, informative content on your real estate website, you can build credibility as a trusted expert. This is important because it might take weeks or even months before someone actually decides to dive into the market.

If you've built a foundation with a potential client, you are more likely to be chosen in the end.

The second time strong relationships come into play is after the initial transaction. No matter whether you work with buyers or sellers, you can expect that they will take 4-7 years on average before needing your services again. But, all the while, they can be providing you with referral business.

In the first year of any agent's career, it's normal to spend most time "chasing down leads." You need to learn the ropes, decide what works for you, and define your ideal customer. Beyond this point, however, it's crucial to start generating leads in a less effort-intensive way, and referral business is a big piece.

Some of the most successful real estate agents in the United States today get the majority of their work from qualified leads through their website, combined with referral business from satisfied customers.

That starts by focusing your attention on long-term customer relationships. And the process is much easier when you have the right technology in hand.

How Your CRM Can Boost Your Long-Term Client Relationships

To cultivate deep relationships, real estate agents need to make the best use of their time. That means cutting down on repetitive tasks and focusing on what moves you forward. Now, more than ever, that's achieved by implementing customer relationship management software for real estate.

Customer relationship management, or CRM, gives you complete visibility into all your relationships, so you never lose track of the people who matter to your business. You can easily see where your leads, prospects, current customers, and past customers stand in relation to their transactions.

An AI-driven CRM becomes a "center of excellence" that connects the dots between thousands of data points to keep you informed. It will clue you in on exactly when and how to follow up to maximize the positive impact you can make on those in your network.

Plus, it means spending less of your energy on time-intensive marketing tasks — those things you know you should do but that often slip down the priority list. Your CRM is a powerful machine learning multi-tool that helps you prioritize and execute in a fraction of the time.

Let's take a closer look at how technology can enhance your relationship-building efforts:

  • Faster, More Targeted Email Marketing
    Email marketing is one of the most effective ways to spark a new relationship. Subscribers preview the value you have to offer, fostering rapport and trust. But writing weekly emails can add up to hundreds of hours of work. A CRM can help you deliver attractive template-based emails in just a few clicks.

  • Social Media Without the Time Sink
    Real estate agents are the most successful of all professionals at turning their social media following into concrete business value. But even they run a risk of hours of scrolling their feed with nothing to show for it. Event-driven social media updates from a CRM save time and zero in on what matters to followers.

  • Complete Integration with Listings
    Listings are the gateway to action for your buyers. But without data, you can't tell which listing features are driving interest. With your CRM, you can showcase your new listings directly on your website and capture detailed engagement information, helping you improve with every new listing you publish.

  • The Power of Video Made Easy
    Video marketing is the next best thing to being there, but real estate agents have traditionally faced a steep learning curve. Properties in Motion is just one DeltaNET®6 feature that can help you use compelling visual content to captivate buyers and get them to linger over your listings.

  • Digital Advertising Without the Mystery
    Online advertising is often worthwhile for real estate agents. It's the key to getting immediate attention on any new listing and racking up plenty of open house registrations. But ads can be complicated, and a simple oversight may make them unprofitable. Ad Wizard offers at-a-glance ad campaigns.

  • The Right Technology Enhances the Human Touch
    Honesty, clear communication, and a genuine interest in your customers are indispensable to real estate success. Customer Relationship Management doesn't replace these elements: It helps showcase them in all you do while saving more time and energy along the way.

Contact us to find out more about digital marketing for real estate agents.

February
17

We know that sometimes, technology can be a mixed bag.

Your computer's operating system is designed to get you to pay every month for programs that needed a one-time payment a few years ago. Your phone pushes ads anywhere and everywhere, even in severe weather alerts. It can feel like all these tools are constantly out to get you.

When it's time to invest in business solutions, however, you need a higher caliber of solution — designed from the ground up with your needs in mind. That's the kind of technology that works with you to reach your goals, not the goals of the software vendor or hardware maker.

The best technology is truly for you – and it works with you, not against you.

For real estate agents who want to perform at a higher level, that means CRM.

Customer Relationship Management for Real Estate Saves You Hours Every Week

A real estate CRM helps you do more in less time, no matter if you are an independent real estate agent or part of a large brokerage. A reliable, AI-driven all-in-one solution like DeltaNET 6 redefines your workflow by giving you complete visibility into all your prospects, leads, and clients.

With a CRM, you have the power to automate repetitive tasks while making informed decisions that move your strategy in the right direction. By doing more of the right things in less time, you'll avoid burnout, raise your productivity, and create opportunities for a healthy work-life balance.

Let's look at some of the ways a CRM serves you every day:

  • No More Wondering When and How to Follow Up With Your Contacts
    Following up is a huge part of being a real estate agent. In fact, it can take anywhere from 8-15 follow-ups to produce results. Your CRM centralizes the data on your contacts, when you met then, and what interactions you've had. It even uses machine learning to cue you exactly when to make contact.

  • Micro-Target Your Leads' Interests Down to Specific Listings
    Your CRM ties in with your website and other digital properties to help you gain knowledge of your customers and future customers. You'll see exactly which listings work best, so you do more of what moves you forward and laser target your email marketing to precise interests.

  • Spend Less Time Scrolling and More Time Connecting on Social Media
    Social media has tremendous power for real estate agents, but it also brings with it the potential for a lot of wasted time. With your real estate CRM in tow, you can set up instant, event-driven social media updates that will bring interested leads back to your account without falling down the rabbit hole.

  • Integrate All of the Latest Listing Features with a Single Click
    Not all real estate CRMs are created equal. DeltaNET®6 provides complete integration with the full suite of Delta Media Group products. Properties in Motion makes modern real estate marketing within reach along with virtual tours and remote showings through our concierge Local Showings service.

  • Raise Your Website's Visibility with Better, More Focused Content
    Real estate agents should post helpful, informative content to their website's blog every month — it's called content marketing. DeltaNET 6 is your doorway into custom content marketing so you no longer need to do hours of in-house research or manage your own stable of writers.

  • Accelerate the Process of Connecting Clients with Properties
    When leads reach out to become customers, they're betting you'll be able to help them find the right home far faster than they would be able to themselves. Manually, the process takes hours — but with Market Watch Reports, you have complete, accurate, white-labeled reports at your fingertips fast.

  • Maintain the Confidence of Sellers with Full Visibility
    It's not always a seller's market – and sellers are often anxious to know exactly what you've been doing for them. Personalized Seller Reports take the mystery out, cataloging each and every activity as well as showing exactly how much interest your campaign has garnered over time.

Bring Your Real Estate Practice to Another Level Without Reinventing the Wheel

Technology is meant to simplify your life, not complicate it. Yet, the pandemic introduced innovation to real estate at a breakneck pace. Many agents and brokers wonder how to catch up as new technology-driven services, like virtual tours and showings, are becoming more crucial.

Instead of looking for a whole universe of different technology tools and trying to make them all work together, start with a CRM for real estate. When you select the right high-performance CRM, you can move with confidence knowing it's your "all-in-one" real estate center of excellence.

Contact us to learn more about capturing value from the latest real estate technology. We look forward to showing you all that it can do for you.

February
17

Real Estate Marketing That Gets Results
Are you tired of getting the same old results from the same old real estate marketing tactics? It's said that Einstein once declared, "Insanity is doing the same thing over and over again, and expecting different results." We could spend all day trying to find out if Einstein really said that, but that would be... a little insane. The point is that whoever said it was 100 percent correct, and the lesson applies directly to the real estate industry.

Real Estate Marketing That Gets You Results

No matter how great your service and team are, it's hard to achieve your goals if your marketing isn't reaching the right people. If you want to attain the results that you dream of achieving, then now is the perfect time to take a fresh, honest look at marketing your real estate business differently.

Different Real Estate Website

  • Develop a User-Friendly Website That Fits Every Screen
    Think of your website as a storefront. If your store is looking a little dated, located in a hard-to-find place, and lacking in information on what you have to offer, then you can't expect many people to come to visit. Develop a user-friendly website that makes it easy for visitors to find the information they want when they want it.

    Your website should be a place where they can learn about local communities, search listings, and pick up valuable real estate advice through relevant content. Since so many real estate shoppers browse on their phones whenever they get a free moment, responsive mobile design is also crucial to ensure that your website scales to fit any screen that they are using.


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December
9

Video Marketing for Real Estate

More than half of marketing professionals surveyed say video is the content with the highest ROI – and if you're in real estate, marketing is one of your biggest jobs.

Here's another fact: Marketers who use video grow revenue 49% faster than those who don't. This applies to a wide range of industries, including those where a single expert or small team provides advice to clients.

For getting established in real estate, video is a clear winner.

Video marketing for real estate is an intimidating prospect for many sales associates. Most firms do not have in-house resources for making videos. Although there's a learning curve, conquering it is worthwhile: Video is one of the most powerful digital marketing tools, bar none.

If you're not using video marketing in real estate yet, here's why you should:

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