Posts from January 2025
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- 2026 | 17 Posts
- 2025 | 97 Posts
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- 2020 | 190 Posts
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- 2015 | 68 Posts
28
2025 Survey Results: Valuable Insights from Real Estate Leaders on Artificial Intelligence, Market Conditions, and the Economy
Delta Media Group® conducted our annual real estate leadership survey in December with over 100 participants nationwide from top brokerage firms.
This survey's findings provide valuable insights into how today's brokerage executives feel about topics such as artificial intelligence (AI), all-in-one marketing technology, the future of their business, the housing market, and the economy as we transition to 2025.
Here are the results of this year's real estate leadership survey:
Considering how much of a hot topic AI was in 2024, we started our survey by asking p...
27
The Importance of an Integrated LMS
One of the most important aspects of being a REALTOR® is keeping up with the ever-changing landscape of laws, regulations, and technology related to real estate. This means that every year, agents must partake in continuing education. A good agent is always learning and taking the necessary steps to stay knowledgeable for their clients.Â
If knowledge is so important as a REALTOR®, why does it seem like most agents loathe continuing education or training? I have led many training sessions for real estate agents to help educate them on leveraging tools and technolo...
22
Building Your Real Estate Brokerage Website: Turnkey vs. Customizable
In the digital age, your real estate website is your brokerage's online storefront. It's the quickest way for prospective customers in your area to discover you and, thus, bring in qualified leads. That said, you should make decisions carefully when building your brokerage website. Who you choose as a provider, whether you'll purchase a turnkey solution or start from scratch, and what features you'll include are all important factors. It all comes down to what fits your business needs, goals, and budget.Â
Choosing a Vendor
The website vendor you choose is crit...
20
The Indie Advantage: How Independent Brokerages are Competing With Franchises
Especially in such a challenging market, many professionals in the industry believe that having a franchise affiliation is key to success. After all, they have a few obvious advantages, such as name and brand recognition, reputation, and resources like in-house technology and marketing support. However, independent brokerages have their own unique set of advantages that agents and staff can tap into. With the right approach, these advantages can lead to your firm forging ahead of franchise competition.Â
What Boutique Brokerages Have That Others Don't
Local, independently-owned brokerages have several advantages in today's market. Here are the most significant:
15
The Greco Group: Using DeltaNET® to Keep Clients Coming Back
Cindy Greco, Michael Greco, and Tammy Pogar comprise Wagner Realty's The Greco Group. With over 30 years of industry experience, Cindy's expertise makes her a competent mentor and team leader. She has learned in her many years as a REALTOR® that you must stay in touch with your clients to retain their business and get referrals.
The Story of The Greco Group
Cindy started her career as a solo agent and eventually became a manager at Wagner Realty in their office on Manatee Avenue. In 2012, she encouraged her son Michael to come and work with her.
"My son and I are very similar in how w...
