Getting used to presenting yourself as an expert is one of the first challenges any real estate agent faces. Self-promotion is something often looked down upon. Confidence might take a while to build, and you need to effectively project that confidence even before you have a track record of results.
Naturally, it gets easier and easier with experience. But nobody wants to feel like they're annoying their contacts and customers. The fear of being annoying can stop you from speaking up early in your career. And even once you're rolling along, it can still be a concern. That's especially true with digital marketing.
Good digital marketing should seem like a personal message from you to the recipient. But we all know the truth: You could be speaking to ten, a hundred, or a thousand people. Of all the names on your list, some of them are bound to get annoyed simply because they don't like marketing.
But if your communication turns off a noticeable portion of your audience, there's a bigger problem.
When you work hard to get leads on your list, only to lose them soon after, it burns your time and energy. So, it's crucial to be alert to the signs that your marketing isn't quite on track — and fix it.
Is Your Marketing Annoying? These Signs Can Tell You
It's a strange paradox that two of your most powerful digital marketing tools — email marketing and text message marketing — are among the ones most likely to get on a lead's bad side. Most leads won't come right out and say you're annoying, though. The signs are more subtle, and you've got to tune in.
Here are some of the key signals to be aware of:
Maximize the Impact of Your Digital Marketing
Even if you run into a few setbacks, that's no reason to give up or slow down your digital marketing. For any one email or social media post, there's always a good chance a big part of your following won't see it, so you should never shy away from posting frequently.
Here's how to get your marketing back on track:
Above all, keep going. The more content you share, the more likely you are to land on something that resonates with your audience. Contact us to discover how AI-driven automation can help.
Marketing is one of the most important parts of real estate, and it can also be challenging for agents to come to grips with. Once you've learned the knowledge and skills you need to serve clients, marketing should be your next priority.
Having a marketing plan is essential to your overall success!
Marketing is indispensable because the majority of your future clients will find you online. These days, most home searches begin there. As more Millennials turn to the market and the eldest of Gen Z find their way into it for the first time, this trend will continue.
A marketing plan helps you identify where your audience is, how to connect, and the best ways to do so over the time it takes them to launch their home search. From the high-level plan you develop, you can work backward to understand what you need to do every quarter, month, and week.
The concept may seem intimidating at first, but it is worthwhile.
Marketing is the central piece in pivoting from finding new business through in-person methods versus drawing qualified leads directly to your website with minimal effort. This transition has the potential to save you thousands of hours a year, but it relies on having the right marketing assets in place.
What Does a Real Estate Marketing Plan Include?
A real estate marketing plan is a top-level strategic roadmap you develop once and review quarterly based on your evolving goals and the success of your marketing initiatives. It is built around Key Performance Indicators (KPIs) such as leads generated and transactions completed.
How Do You Write a Real Estate Marketing Plan?
There are seven components to a marketing plan for real estate.
While some may prove challenging, each element builds on the ones before. If you do not have the time or resources to conduct a deep market analysis, you can leverage the wisdom of your colleagues and mentors to start with some basic assumptions that you then verify with experience.
The elements of a real estate marketing plan include:
Turning Your Marketing Plan into Reality
To achieve your goals, you may find you need more tools or training. Upfront investments are common in the first few years of the real estate journey. Be sure you understand how much you're spending, why, and a timeline for a) first value and b) return on investment, including recouping the initial spend. From there, review your analytics data monthly to track trends and prepare for a quarterly plan update.
Contact us to find out more about digital marketing for real estate.
The longer a home is on the market, the less likely it will sell for list price.
Weeks on the market directly impact final sales price, with homes that take 12 weeks or longer consistently facing the lowest prices. While there are many reasons for this, buyer skepticism — the feeling that "something must be wrong" with a property that stays on the market so long — is a major factor.
Lingering on the market creates "anti-momentum" as buyers can (and do!) negotiate harder.
By contrast, homes have better odds of selling for above listing price if they go right away.
With that in mind, many real estate agents launch proactive plans to drum up buzz for a listing before it even goes live online. With the right strategy, you can channel the wave of enthusiasm among proactive buyers to exceed your customer's wildest expectations for their listing's performance.
Put First Things First to Position a Listing for Maximum Buzz
You can raise the visibility of virtually any listing by unleashing a concerted effort to draw the right buyers in.
However, you're much more likely to achieve a smashing success if a few preliminaries are taken care of.
To win the most local buzz, a property must:
Finding the appropriate price for a property is one of the most important services you can provide to any seller. Make sure you have found the right comps for the job. Explain the data and methodology to the seller to win buy-in. This is especially crucial when a seller's sentimental value is out of line with true market value.
If you need to get the process done faster or simply want to double-check your figures, you have options. The DeltaNET 6 all-in-one solution helps you by drawing in estimates from five trusted sources using the latest data. You never need to worry that while you're hunting down comps, the market is changing around you.
And, of course, a home should look its best before you start to publicize in earnest.
Work with your seller to ensure that any renovations, remodels, or repairs will be done in time for your buzz campaign. Then partner with a home staging professional to put on the finishing touches: that usually includes cleaning, decluttering, and redecorating to accentuate the positive in every space.
Then, you're ready to attract the right buyer like a magnet! Here's how:
Buzz makes listings take off like a rocket, getting you and your clients better results. For more on how digital marketing can help, contact us.
Digital marketing might sound complicated, but it doesn't have to be.
Today's digital marketing is inbound, meaning it attracts leads the moment they are most in need of your services. With that in mind, every piece of online marketing you do should help your target buyers or sellers reach their goals. Understand this and you're halfway to success.
What can give digital marketing a feeling of complexity is the wide variety of techniques involved. However, it's not necessary to be everything to everyone. You can focus in on a smaller selection of marketing methods you perform consistently. Plus, real estate marketing automation lets you do more faster. When you dig a little deeper, you discover digital marketing can be easy.
Digital marketing approaches usually fall into one of two categories:
Knowing that, marketing's dual nature becomes obvious: marketing itself is a marathon, but it can be broken down into a series of sprints. Those sprints, in turn, are easier to stick with and produce real results. As you gain more momentum, marketing develops into a series of habits.
Let's cut through the clutter and look at some effective digital marketing methods:
Marketing has many moving parts — but with the right technology, most of them can "move" themselves.
Delta Media Group makes the best in marketing automation accessible to everyone, from solo entrepreneurs to nationwide brokerages. To learn more, contact us.
There are more tools available than ever before to market your real estate business, but finding the right marketing mix doesn't always feel easy. In order to generate the best ROI with your real estate marketing, it's important to understand both the tools available and how each tool fits with your audience. It also requires a willingness to set goals, and a commitment to tracking results. We'll cover it all, with a closer look at how to generate great ROI with your real estate marketing.
Generating great ROI with your marketing is virtually seamless when you have the right team on your side, and we'd love to help you achieve your marketing goals. With all of the tools in DeltaNET 6 and the help of an experienced real estate marketing team, you can accomplish your goals while making the most of your marketing budget. Contact us today to learn more.
What's moving your business forward?
In the old days, there was virtually no way to know. Real estate agents relied almost exclusively on face-to-face contact, attending events in the community, and handing out business cards or fridge magnets. After that initial conversation, it could be months before they heard from a prospect again — if ever.
Today, we have the benefit of a wealth of data and plenty of ways to use it.
Every time someone visits your website, they generate a vast treasure trove of useful information. Each session tells you where someone first found your website and what they did once they got there. That includes every page they looked at and how long they spent at each step in the journey.
Once you master your data, you can consistently improve your website, making it a better experience for all your visitors. Improvements of 2%-3% a month gradually turn into competitive advantages in your local market. But where do you start the process of becoming fluent with your data?
When your digital marketing is handled through an all-in-one, AI-driven solution like DeltaNET 6, you'll enjoy an amazingly granular view of your data. Still, it takes time to see how it all fits together. Here are some pieces of the puzzle you'll want to get familiar with first:
Continuous Monitoring Helps You Turn Data into Actionable Insights
New data is generated every day, but that doesn't mean it always has new things to tell you. Get into the habit of putting aside one or two days at the same time each month to do a deep dive into fresh data. That's long enough to see which way trends are pointing, short enough to tie causes to effects.
With DeltaNET 6, key digital marketing features like search engine optimization and social media marketing are built right in, ready for you to customize or automate as you see fit. You can even automate entire Facebook and Instagram advertising campaigns with AdWizard. ROI on all your initiatives is easier to measure than ever.
Managing your data has a learning curve, but it equips you to supercharge your real estate marketing. To find out more, contact us.
There are so many things to look forward to during Thanksgiving weekend, and we're not just talking about your delicious dinner. Thanksgiving is also one of the best times for real estate marketing because you can show your thanks to the clients and communities that help make your real estate success possible.
Whether you're giving a gift, raising money for a good cause, or just letting clients know that you care, now is the time to start thinking about Thanksgiving marketing. Get started with our five delicious Thanksgiving marketing ideas, cooked to perfection for the start of the holiday season.
Using the right real estate marketing tools and tactics can give you an edge over the competition, but what do you do if you really want to stand out in a unique, unexpected way? If you truly want to stand out from the average real estate business, sometimes you need to take a leap of marketing faith. Agents who are willing to go outside the norm, try something ambitious, and risk looking silly in the process can make massive marketing gains with creative, quirky tactics that other agents aren't willing to try. Grab some outside-the-box marketing inspiration with our look at seven outrageous real estate marketing ideas...that actually worked!
The start of a new year is the perfect time to both look back on what worked for your business in the previous year, and look forward to what you can do to build an even better real estate business in the year to come. Planning is an essential part of success in all aspects of the real estate industry, and that's certainly true when it comes to making the most of your opportunities in 2019. From uncovering new lead generation opportunities to retaining current clients, now is the time to start planning ahead for the New Year. Get started with our guide to preparing your real estate business for a successful year in 2019.
Creating an effective plan for the coming year is much easier when you know what you have to spend on marketing, and what you hope to accomplish with your real estate marketing this year. Are you looking to attract new clients from specific demographics, expand your influence into new areas, or find new, exciting ways to keep existing clients on board? Setting goals and knowing how much you can invest to achieve them will help you find success in 2019.
It's not an exaggeration to say that real estate marketing is an industry, and like any industry, there are plenty of secrets for success that you can learn from people who have been there before. There may not be one big secret that will guarantee success, but there are indeed plenty of smaller ones that will add up, making life much easier as you market your real estate business. Our team is here to pull back the curtain and let you in on five key secrets that will help you take your real estate marketing to the next level.