Scott Hannaman of Coldwell Banker Bain Offers Valuable Insights Into How To Run Successful Virtual Showings & Open Houses
In today's digital world, a website is essential for your real estate business: No one will believe you're a "real business" if they can't find you online. But the value of digital marketing goes further: Done right, it energizes your real estate practice with a consistent flow of buyers and sellers ready to do business.
Many real estate agents start out unsure which digital marketing tools suit their needs. They may post on social media or write blog posts for a while, only to discover getting traction is more challenging than they hoped.
Consistency is key, and a marketing mix where several digital techniques work together is more effective than any one approach. To move forward, consider these seven tools that have paved the way to success for real estate agents like you:
We don't know if you heard, but Coldwell Banker Bain recently "unleashed" a full organizational change to support its agents with new technology, marketing, and branding.
Coldwell Banker Bain, the nation's largest Coldwell Banker affiliate with over 1,100 brokers in the Pacific Northwest, was the center of a feature story by Inman writer, Patrick Kearns, entitled, Coldwell Banker Bain 'unleashes' brand and tech refresh. Inman's story concentrated on the real estate giant's operational shift to communicate its focus on innovation, attention to concierge services, and competitiveness in the real estate industry.
Coldwell Banker Bain's new way of thinking comes powered by Delta Media Group's digital platform--the DeltaNet. During their transitional process, Delta Media Group® provided Coldwell Banker Bain with a new public-facing website, global luxury website, and broker websites.
The DeltaNet platform also supplies team members with their customer relationship management (CRM) system complete with marketing and automated social media tools.