Articles Tagged "Facebook Marketing"

Helpful, informative content is the bedrock of any real estate agent's digital marketing strategy.

In a nutshell, "content" is anything you publish in the hopes of helping current and future clients make informed decisions about real estate. Good content showcases your expertise and previews the value you offer. Content is vital to building a relationship, especially with leads who have not met you in person. Once a lead is on your radar, it might be months before that person takes the next step. Content keeps you in touch.

Blog posts, e-books, and videos are the most common types of real estate content. While you normally publish most content directly on your website, you can always use social media to amplify it further.

Content doesn't just entice visitors to your website, however. It also helps convert leads into customers. As leads do more research, they look for deeper, more specific content. By aligning your content marketing with their needs at different times, you position yourself as a trusted advisor.

Real estate content is indispensable to three critical conversions:

• The conversion between new website visitor and social media follower
• The conversion between social media follower and email list subscriber
• The conversion between email list subscriber and active buyer or seller

Sure, someone can go directly from social media follower to customer. It's even possible for a prospect to visit your website, fall in love with one of your listings, and schedule an appointment right away.

In many cases, though, people follow this predictable path from prospect to lead to customer. You must have the right content available to move them forward.

Engaging with social media followers is crucial because they may be actively comparing real estate firms. The jump from social media follower to email subscriber is big: Email is much more direct and intimate.

Consider this: In recent years, social media platforms have created algorithm-driven "bubbles" that show users only content they are most likely to respond to. In almost all cases, this results in diminished reach for brands.

On the other hand, email subscribers see your messages every time.

Well-designed real estate lead magnets create the bridge you need.

Lead Magnets Set the Stage for a Lasting and Lucrative Relationship

A lead magnet is a piece of real estate content specially designed to move the relationship forward. It does this by meeting your social media followers precisely where they are and giving them highly valuable information and insights they can't find anywhere else.

What distinguishes a great lead magnet is this: It is something they can use right away.

Master this formula, and you'll turn your social media feed into a lead engine. Followers get lead magnets for free, but they must join your email subscriber list to receive one. This uplevels your relationship.

Let's look at the most effective real estate lead magnets on Facebook:

• Buyer's or Seller's Guide
  Buyers respond especially well to step-by-step guides that let them know what to expect and where to look when exploring a new community. Buyers and sellers alike benefit from advice to help them prepare for their transaction and smooth the path to success. A free home evaluation is highly attractive to sellers.
  
  
• Local Market Report
  Your local expertise is your biggest differentiator. Market reports are popular for would-be buyers, who often seek them out a few weeks before they start actively looking at homes. You can motivate buyers to take action sooner by putting market performance in context. DeltaNet Market Watch Reports make it a snap.
  
  
• How-To
  A how-to guide is a natural next step once you have enough data from your website to know what answers your prospects are searching for. First-time buyers frequently ask about the financing process, for example, while sellers often express curiosity about timing a sale, increasing curb appeal, or staging a home.
  
  
• Local Favorites
  What is it about your area that makes it truly special? What are the top attractions, restaurants, and things you simply can't see anywhere else? It may seem like this content is overly broad, but it can help buyers kindle a clear vision of the kind of lifestyle they want. That motivation is what gets them to dive in.
  
  
• Exclusive Property Lists
  When buyers find themselves adrift in a sea of listings, they might find it difficult to navigate. That's true even if, individually, the properties are very impressive. Curate your own exclusive property lists to meet the needs of certain kinds of buyers, and you make it easier for them to discover the home of their dreams.

Social media lead magnets work best as part of a comprehensive digital marketing strategy. Marketing automation makes the whole process faster and easier for you. To find out more, contact us at Delta Media Group today.

Social Media Makes Your Real Estate Website a Better Lead Engine

Social media is a powerful marketing tool for all types of businesses––the real estate industry is certainly no exception. Studies show that sales associates are consistently among the most active on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media marketing in some form for their businesses.

Over 80% of online users are active on Facebook. As a sales associate, you understand the significant impact social media has on building trust with your clients and generating leads for your business.

Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand and your listings. It's an essential part of your marketing strategy that helps you connect with your targeted audience, where they spend a good deal of their time. It also enables you to cultivate long-term relationships with current clients, past clients, and future referrals.

When you incorporate social media channels into your marketing strategy, you're inviting people to your website right when they need you.

Many people find it tough to uncover the best ways to use social media for growing their business. This can lead to their social efforts falling by the wayside after an initial burst of enthusiasm.

Here's how to make social media an asset for your real estate website:

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"I have a Facebook, but I'm thinking of deleting it." Sound like anyone you know? Maybe you're even thinking, "sounds like me." 

My name is Anna Stoffer, and I am Delta Media Group's new Social Media Specialist. While it is a newer title for me, social media is not new to me at all. 

Like many in my generation, I grew up with the first taste of using social media by pouring hours into my MySpace page and chatting with friends on AIM. I created my first webpage before I had my first kiss. My parents had to pry me away from the screen during my teenage years. Looking back, that's when I first fell in love with social media. 

And up until recently, I felt like I needed to keep that a secret. In some circles, it's almost taboo to say, "I like social media." I once even took a year-long break from Facebook because of how often I was being told it's "too negative." I suppose, like any relationship, I just needed to miss it for a while to appreciate it. It's often an unpopular opinion to like social media, but one I hope you'll hear me out on. (Or rather, read on). 

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Social media marketing is one of the leading ways to connect with your community as a sales associate. Studies have shown that experts in real estate are consistently among the most active professionals on most social media platforms.

Used correctly, social media is an unbeatable tool for driving traffic to your website and turning those visitors into leads. It also helps you cultivate long-term relationships with current clients, past clients, and future referrals within their network.

The right social media can show people to your website right when they need you.

That said, social media can be intimidating at first. It requires a fresh perspective on your key relationships and how to build them. Of all those real estate firms and sales associates out on social media, many aren't seeing the results they want.

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In this episode of Tech Tuesday, Harley Wolfarth demonstrates how to add a Facebook Messenger chat widget to your agent website.

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Why You Should Set Up a Facebook Business Page

Billions of people use social media every day. In fact, many people check their social media pages before they even get out of bed each morning! As such a dominant presence in our daily lives, it's no surprise that brands in nearly every industry create official social media business profiles to reach and engage with this wide audience. To put it simply, if you're not using Facebook to enhance your real estate business, you're missing out on the chance to expand your horizons.

Though Facebook is well known, many real estate brokers may wonder how a virtual presence on social media will help their agency. After all, of the millions of people on Facebook, how many are currently searching for a home in your market area?

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Social media is an essential part of any real estate pro's lead generation efforts.

Like other forms of content marketing, social media builds trust with your followers. That's especially vital for the many people you meet who aren't ready to buy or sell a home yet but will be soon.

Without a clear strategy, though, social media often disappoints.

Many sales associates have high hopes when they start social media. After a few weeks, however, results don't materialize – and they often give up.

This comes from a common misconception about social media:

• Social media isn't for selling to someone as soon as you meet them.
• Social media is for nurturing a healthy long-term lead relationship.

To turn social media into a growth engine, consistency comes before all. Consistently sharing listings, real estate photos, blog posts, and videos lets your social media efforts attract leads for you.

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Wouldn't it be nice to draw countless qualified leads to your real estate business, without paying for ad space or picking up the phone to cold call? That's the promise of content marketing, and it's one of many reasons why content should be a crucial element of your real estate marketing strategy.

Planning Your Website's Content Marketing Strategy

Your content is waiting to increase visibility, add value, educate, and ultimately turn prospects into clients.

Content marketing is a big part of what we do at Delta Media Group. Today, we're going to take a closer look at how you can use content to grow your real estate business.

• Why Content Marketing Matters in Real Estate
  Content is an important marketing tool no matter the industry, but it's especially valuable in real estate. The vast majority of people start searches online--whether they're looking for a home or working to find an agent. Your content should demonstrate your expertise, share valuable tips, highlight market areas, and show prospects why you're the right choice for their needs. Content is also a key element in search engine optimization (SEO), which makes it easier for prospects to find your business online. Ultimately, content creates qualified leads, which is why it's a must-have for REALTORS®.

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Facebook ads can be a powerful part of a real estate agent's marketing repertoire.

Digital ads are attractive for their ability to spur immediate response to your listings or services. Unfortunately, the learning curve for using them is much steeper than it first appears.

Some approaches to Facebook ad management seem like intuitive sabotage and can negatively impact your results at the end of the day. When this happens, your ad budget can become pure overhead: You'll either get no website visits or visits only from people who never follow up.

That turns ads into a waste of time and money. Frustrated by the experience, you could end up walking away from valuable online opportunities.

Beware of these common Facebook ad mistakes in real estate:

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Paid advertising can go a long way towards generating business and growing your customer base.  

Done right, Facebook ads can generate near-immediate traffic and interest in your listings. Still, many real estate agents face some confusion about the best way to use them. Use these ten tips to help grow your real estate business using Facebook advertising.

1. Target Your Ads Precisely to Location ...
   Location, location, location! It's one of the crucial aspects of real estate, and it's also vital to your ads. Ads should always be targeted so they fall within your service area. You can narrow down your ads to states, cities, and zip codes.
   
   
2. ... and to Demographic
   If you've spent a lot of time thinking about your ideal clientele, odds are you have factors like age and gender in mind. Growing families will have different real estate needs from retirees. Luckily, you have the ability to focus your ads on particular demographic categories.
   
   

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Are you tired of spending too much time—AND MONEY—on paid advertising services that charge a sizeable set-up fee, allow for little flexibility, and requires you to log in and out of third party websites?

Our team at Delta Media Group® has been hard at work developing a new DeltaNet platform feature:  Ad Wizard™--a bit of technological "magic" that takes the hassle out of launching paid advertising campaigns.

Ad Wizard gives our clients (both brokerages and real estate agents) the power to capture the attention of prospects on Facebook (Instagram and Google to follow) with only a few clicks and without ever leaving our platform.

The Wizardry is the DeltaNet

Using listing information already in our platform combined with key demographics, you can run ads to promote your services where your prospective customers spend most of their time online:  social media sites and Google.

Here's where Ad Wizard's magic comes in:

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At the end of 2018, the National Association of REALTORS® reported over 1.3 million members.  That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America.

As a time-strapped REALTOR® on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business?

Consider Facebook Advertising.

Facebook Advertising and Real Estate – The Perfect Fit

Real estate and Facebook are a marriage made in heaven.  Real Estate Marketing 101 tells us to go where the people go.  With 2.23 billion people logging into Facebook every month,  it's safe to say Facebook is THE way to connect with your audience online.  However, for REALTORS®, advertising on Facebook is an especially effective way to market to the largest group of first-time homebuyers—Millennials.  

These 30-something-and-under buyers dominate today's housing market at a whopping 66 percent.  At the same time, there are twice as many Millennials on Facebook as any other generation.  Advertising your real estate business on Facebook seems like the ideal place to speak directly to your perfect fit audience.

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Call it Facebook marketing, online branding, or shameless self-promotion, but Delta Media Group has given you a way to "shout it from the mountaintops" (or at least Facebook) about your most recent SOLD transactions--including IDX listings--using our Facebook Auto Connector tool. 

As an exclusive Buyer's Agent, you work directly with buyers and do not list homes for sale. In today's competitive real estate market, it's essential home buyers have an experienced agent on their side to help them make a reasonable offer on the home they want and have it accepted. You spend tons of time and energy guiding your clients down the right path to homeownership.

So how do you get the word out about the "wins" you have achieved for your clients? 

With over 1.3 billion members worldwide, Facebook seems like the best place to start. Delta Media Group's Facebook Auto Connector gives you the ability to post each of your SOLD listings automatically, and that includes IDX LISTINGS!

See, we think you work way too hard helping your clients take the right steps toward successful home buying not to give you a way to tell your entire story on Facebook. That is why we did not limit your social shares to your broker's listings; we included the ability to share any IDX listing too.

It's a fact, you work hard for your clients, and now you have a way to share your success stories with the world.

Contact our Tech Support Team to get started auto-sharing your story on Facebook today.

The Delta Media Group just started rolling out an absolutely amazing Artificial Intelligence (A.I.) email platform that's so much more!

Let me explain...

18 months ago we had a crazy idea for a new system. After a few months of programming and coordination between the operations team, design team, and digital marketing team at Delta a new A.I. platform was born. Today we are announcing the new platform, called My Customer For Life, to all customers!

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