Real estate is an industry that requires innovation, adaptability, and ingenuity in order to thrive. Just look at the last few years alone. Agents went from conducting business normally to handling everything virtually in the blink of an eye, and now we're transitioning to another new era that blends both worlds. Yet many agents have found ways to post some of the best numbers of their careers, even as the wider world has changed so rapidly.
Throughout the roller coaster of recent years, one of the few constants has been that technology is the key that allows agents to adapt and thrive. As an agent, technology can both help you adapt right now and provide the template for you to thrive in the years to come.
Meeting the Needs of Modern Real Estate Clients
Over the last few years, real estate clients have become more comfortable than ever with shopping for homes from a distance. Consider tech like Properties in Motion, as well as the virtual open houses and showings which have helped buyers find a new home from the comfort of their current one. Even as in-person showings and open houses return to prominence, these online tools provide a valuable supplement to seeing a home in person while allowing buyers to shop in markets located far away from their current location.
While the focus of many online shopping tools is on the buyer, they can help you attract sellers, as well. Showing a seller all of the ways that you can market their home, both online and through traditional channels, is essential to earning their business. If you want to provide the best possible service to all of your clients, tech is a dependable way to up your game.
The Present and Future of Artificial Intelligence
Once a dream in science fiction novels and movies, artificial intelligence (AI) now has a growing impact on many aspects of our day-to-day lives. We're just scratching the surface of what AI can do, and its present-day applications are already very exciting for the real estate industry. Take marketing, for example. Within the DeltaNET, you can already use AI-driven print and email newsletters to keep your clients informed on the topics that matter most to them. You can also keep clients up to date with auto-generated Market Watch, My HomeFinder, and Seller Reports.
In the future, AI will have even more applications, from marketing your brand to analyzing data and helping your clients find the perfect home. No matter what other new tech emerges in the future, there's a good chance that AI will be leading the way in helping agents adapt to the times.
Automation to Make Your Life Easier
Time is money, and the right real estate tech can save you both. Allowing you to save time on repetitive tasks and reduce your marketing workload are two more ways that tech can help you adapt. In addition to the AI-driven tools that we've already discussed, tech can also make your life easier through automation. Wouldn't it be nice to set up automated smart drip email campaigns to supplement your AI-driven newsletters? Couldn't you save a lot of time and effort with automated lead segmentation paired with interactive lead visibility? All of these things are possible with today's real estate tech, leaving you with more time to serve clients, close deals, and focus on the parts of the job that you enjoy most.
Gaining an Edge Over the Competition
One general point to remember about technology is that not everyone in the real estate industry adopts new tools at the same speed. This can be a disadvantage if you are slower to adapt to new changes, but it can also be a major advantage if you're willing to stay ahead of the technological curve. Agents and real estate firms who make the most of new technology are able to gain an edge over the competition.
Tech like automation and AI can save money, time, and energy, leaving more time to provide the best possible service to clients. The latest lead gen tools can give you a leg up on attracting new clients and create opportunities that your competition might miss. Behind the scenes, new ways to collect, search, and parse key data can reveal insights that impact every part of your business. All of these opportunities are only possible if you embrace real estate technology.
Integrating the Tools You Need in One Convenient, Easy-to-Use Package
Of course, tech is most valuable when it's easy to use and available when you need it. The DeltaNET combines the latest real estate technology in one convenient package, all designed to be easy to use for you and your team. Why wait for tomorrow when you can benefit from the best real estate tech today?
With so much to manage every day as a real estate agent, juggling everything you need to get done while managing client expectations can feel like a tall task. Time management is a valuable skill for any agent, and it's not something that you have to handle all on your own. There's so much technology available that can make your life easier, add value, allow you to meet client expectations, and save plenty of time in the process.
Educate Clients on the Topics That Matter Most to Them
Savvy, modern real estate clients crave data and strive to make informed decisions. While there aren't enough hours in the day for you to directly inform every client about every detail of every real estate market, technology can help you bridge the gap. Educating clients is easier when you're able to provide them with AI-generated newsletters targeted to their needs, along with key market data from tools like our automated My HomeFinder, Market Watch, and Seller Reports. These types of tools allow you to educate clients with dependable data and minimal effort on your end, which is key to managing time as an agent.
Build a Great Website That Serves Client Needs
Your real estate website is often your first point of contact with clients, but it can be so much more than that. When you integrate the right features, your website can be a resource that clients return to again and again throughout the process. It's a place where you can create content that informs, educates, and builds trust with your audience. It also provides an easy way for clients to browse listings, get to know neighborhoods, and discover all of the services that you offer. The best real estate websites have the dual benefits of educating clients and saving tons of time for agents.
Make Staying in Touch Easy and Convenient
Above all, clients want their real estate agent to be available. So much of their time is consumed by the process of buying or selling a home, so they want you to be available when they need you. But not every conversation requires a phone call or in-person meeting. Tools like SMS text messaging, bulk email blasts with templates, and instant messaging apps can help you provide the reliable access that your clients want while minimizing the time required for you to stay in touch.
Automate and Outsource Key Marketing Tasks to Leave More Time for Clients
Do you find yourself investing so much time in attracting new clients that there's not enough left over to serve your existing clients? Marketing is vital, but it can also feel like a chore when you have so much else on your plate. Leave more time for meeting expectations by automating some key marketing tasks and putting others in the capable hands of an experienced marketing team.
Listen, Learn, and Remember
Ultimately, meeting expectations comes down to understanding the needs of each client and helping them achieve their goals. Using an all-in-one real estate solution like DeltaNET®6 makes it easy to keep all of the client information that you need in one place and be ready to serve clients when they need you.
Choose the Right Tech to Make Life Easier for You and Your Clients
In the end, real estate technology is the key that unlocks more opportunities to meet and exceed client expectations. The right tech can make your life much easier, simplify time management, and help you provide the best possible service to clients. Why choose between meeting expectations and saving time, when you can have both?
The real estate industry has evolved at an even faster pace than usual in recent years, with new technologies emerging that change the ways that both agents and clients conduct business. The online component of real estate transactions is more important than ever, and in some ways, we're already getting a taste of what the real estate industry of tomorrow will look like, from automated, AI-driven marketing to innovative new ways to experience properties online.
While surprises are inevitable in real estate, we already have some ideas about the ways that the real estate landscape of tomorrow will impact agents. Here are some of the tools in DeltaNET®6 that will help you navigate that landscape with confidence and plan for a successful future in real estate.
How Virtual Reality Will Help Buyers and Sellers
Over the last few years, we've already seen the rise in technology that helps buyers experience homes in great detail without ever visiting in person. Virtual Open Houses and Showings help buyers tour homes from afar, often with an experienced real estate agent as their guide. Tools like our Properties in Motion make it easier for buyers to fully experience properties online in ways that listing photos and descriptions can't match.
Given the popularity of these tools, you can expect the virtual aspect of touring homes to grow even more robust in the years to come. Buyers love it because they can tour homes no matter where they're located and get a meaningful impression of what the properties are like. Sellers love these tools because they increase the potential buyer pool, create more competition among buyers, and ultimately help them sell their homes for the best possible price.
AI-Driven Marketing Makes Life Easier for Agents
Technology isn't just making life better for clients. It's also making it easier for agents to market your services, build trust, and keep your audience informed on the topics that matter most to them. Already, we offer AI-driven email and print newsletters that make it easier to keep your audience up to date on the real estate data they crave. Our auto-generated My HomeFinder, Market Watch, and Seller Reports allow you to inform and engage every segment of your audience. With automated, AI-driven marketing, you'll be free to invest more of your own time in serving current clients, while still keeping your pipeline stocked full of leads.
Simplifying Lead Segmentation and Nurturing
Getting your foot in the door with a potential client is a great start, but generating leads is just one step in the process. Most leads will take some time to convert, which is why tools like smart drip email campaigns are so valuable for agents. These campaigns make it easier to nurture leads over time, with automated, targeted, timely content that appeals to their specific real estate needs. Automated lead segmentation, another tool that you'll find in DeltaNET 6, is also key to this process. Automatically segmenting leads makes it easier to know exactly where each leads stands, and which leads to prioritize. Interactive lead visibility adds another layer of real-time data that can help you convert leads into clients.
Integrated Technology Puts More Tools at Your Fingertips
New technology is constantly emerging in real estate, so being nimble is essential. It's much easier to keep up with the latest tools and put them to work when you can access everything in one place. DeltaNET®6 features integrations with dozens of partners that make it easy to do everything from market your real estate brand on YouTube to set up secure document signings for client who are ready to close on a home.
Making the Most of Your Technology with Learning and Support
Even for tech-savvy agents, keeping up with all of the latest trends, tools, and technology can be a challenging task. Having access to the right training – whether for yourself or your team – is a critical step in adapting to the future real estate landscape. DeltaNET Academy allows you to plan courses, highlight specific tools, provide supplemental training to your team, and track results, all at no extra cost to you.
Be Prepared for Tomorrow with Technology That Adapts to the Times
Preparing for the future starts with choosing the right technology in the present, and with an all-in-one real estate solution like DeltaNET®6, you'll find the perfect platform to help you keep up with the times. So much of what we've mentioned in this article is already possible with the reliable tools in DeltaNET®6, and we're always adding new features to help you adapt to the changing real estate landscape. Why wait for tomorrow, when both you and your clients can benefit from the best real estate tech today?
Do you find yourself spending too much time and effort on lead generation? Do the results of your lead generation justify the investment of time and resources? The biggest secret of lead generation is that it doesn't have to be a challenge, but you need reliable tools for the job, starting with your real estate CRM. Investing in the right real estate tech can both boost the results of your lead generation and unlock more time in your busy day to serve the clients that your enhanced lead generation attracts.
Easily Capture Leads and Store Key Data
The first step to generating and converting leads is simply getting your foot in the door. Your real estate CRM should make it easy to acquire key data on leads through online lead capture forms and other sources, then store that data so that it's always available when you need it. As you learn more about leads over time, you can build a robust profile of what each lead wants, how you can earn their business, and how you can help them accomplish their real estate goals.
Improve Results with Automated Lead Generation and Nurturing Tools
One of the biggest time-saving benefits of your real estate CRM comes in the form of automation, which allows you to nurture leads with content that appeals to their needs and helps turn them into clients. All of the tedious work is handled by dependable technology, leaving you with more time to capitalize on the opportunities that automation creates.
AI-Driven Email and Print Newsletters
Your leads all have specific real estate needs that brought them to your door, whether they're buying, selling, or trying to juggle both tasks at the same time. With a little help from AI, you can keep them up to date on the topics that matter most to them through convenient email and print newsletters.
Auto-Generated Market Reports
Data isn't just useful for real estate agents. It's also something that your leads are actively seeking, especially regarding the markets where they're buying or selling a home. With auto-generated My HomeFinder, Market Watch, and Seller Reports, you have automated tools for keeping every type of lead informed.
Smart Drip Email Campaigns
Not every lead will be ready to convert right away. Some are still feeling out the market, making plans, and preparing for real estate needs in the near future. Smart drip email campaigns make it easy to stay in touch, nurture leads over time, and earn their business when it's time to convert.
Always Be on Time with Automated Lead Segmentation
Knowing what leads want and when to reach out are critical elements to lead generation success. Too early, and they won't be ready. Too late, and they will have already found someone else to help with their real estate needs. Automated lead segmentation makes it easier to focus on the leads that are closer to converting and reach out with the right message at the right time.
Email Templates and SMS Text Messaging
Lead generation is easier when you can communicate in the ways that are most convenient to your target audience. Use email templates to easily customize just the right message or SMS text messaging to reach out with quick, convenient communications.
Your CRM Can Help with Traditional Marketing Materials, Too
Some leads are more comfortable with technology than others, so it's still important to have traditional marketing materials available when you need them. In addition to the AI-driven print newsletters we mentioned above, your CRM can help you create customizable flyers while taking advantage of lead segmentation to create digital and print materials targeted to specific groups.
Integrated Training to Make the Most of Your CRM
The features that we've touched on are just the tip of the iceberg of how your CRM can help with lead generation, marketing, and so much more. Learning how to use all of those tools may feel like an intimidating task, but it's much easier with access to features like DeltaNET Academy. Easily tailor training courses for associates, and learn everything you need to know about how to unlock the full potential of your CRM.
Let Us Help You Simplify Lead Generation
More leads, less work — who could say no to that? All of the tools and tactics we mentioned above can be found within DeltaNET®6, our all-in-one real estate solution which makes it easier than ever to grow your business with the latest in real estate tech. Automate important processes including lead nurturing, generate more leads with proven, easy-to-use tools, keep all of the key lead data you need in one secure place, and free more time to focus on closing deals for your clients.
The real estate industry is always innovating, and new technology often alters the way that agents serve clients. Today's real estate clients are typically much better informed than they would have been in years past, but that doesn't change the fact that they still rely heavily on their agent throughout the process. So while your role may have changed due to technology, that same technology also holds the key to putting people first and generating a steady pipeline of referrals from satisfied clients.
Putting people first starts with providing easy access to the information they need to make informed decisions when they're buying or selling a home. This is one of the key ways that the role of an agent has evolved due to technology. In the past, the agent was the primary, direct source of information for clients. Today, you can provide much of that data through your real estate website and other online resources, which frees up more time to put your clients first in other ways.
Leverage Technology to Be Responsive and Share Your Expertise
Providing all of that data, information and market analysis, up front leads to more informed clients, but that doesn't mean that they won't still rely on your expertise. Technology also makes it much easier to communicate with modern real estate clients who expect speed and responsiveness from their agents. Whether you're communicating through SMS text messaging, instant messaging apps, social media, email, or video calls, being available to clients is still a key part of the job description. Clients have questions, you have answers, and technology makes it easier to handle those communications in a quick, convenient manner.
Technology Unlocks Time to Be the Trusted Advisor Your Clients Need
While technology has changed the real estate industry, it doesn't change the fact that buying or selling a home is a monumental, potentially life-changing experience for your clients. They don't just want an agent who will provide them with the facts and then get out of the way. They want someone who understands where they're coming from, values their time, and advocates for them at every step of the process.
By taking advantage of the time-saving benefits of real estate technology, you have more time to be the trusted advisor that clients need in order to buy or sell a home with full confidence that they're making informed choices. They count on you to help them negotiate, navigate the closing process, and handle the key details from the start of the process to the day that they sign the paperwork. Technology makes it easier to focus on providing the best possible experience for your clients, and that's truly what it means to put people first.
Does Your Real Estate Tech Make It Easy to Put People First?
If you're still devoting too much time to tedious tasks that could easily be handled by the latest real estate technology, there's a better way. DeltaNET®6, our all-in-one real estate solution, puts at your fingertips all of the tools you need so you can put people first. Make life easier for everyone by choosing the best real estate tech for the job.
There are so many modern tools to make life easier as a real estate agent, but jumping from platform to platform in order to take advantage of your tech can chip away at your productivity gains while making it harder to find the data you need, when you need it. The solution? A reliable, all-in-one platform that combines all of the tech you need in one convenient hub. Here's how to make your technology work together, and give your productivity a boost in the process.
Making your technology work together starts with embracing an innovative, simple all-in-one solution like DeltaNET®6. With the right real estate CRM, all of your technology and key client data are in the same place, always ready when you need them.
Building great relationships with clients is at the core of real estate success, and your technology should make it easier to manage relationships effectively. That starts with having the data you need when you need it. With a real estate CRM, you don't have to worry about tracking down client data from notes and disparate sources. You will always have the most up-to-date information on your clients, with the data you need to provide great, personalized service at your fingertips.
Lead Segmentation and Nurturing
Of course, real estate technology isn't just valuable for maintaining relationships with current clients. It's also the key to generating, segmenting, and nurturing leads to help you bring in new business. Automated lead segmentation makes it easy to sort through your leads, determine where each lead is in the purchasing/sales process, and ensure that you reach them with the right message at the right time. You should also have access to lead nurturing tools like email drip campaigns, AI-driven newsletters, eCards & flyers, and email templates.
Marketing Properties and Connecting Clients with Homes
Marketing properties is more complex than ever, with so many different tools available to help you promote your listings and connect buyers with the right home. Start with virtual open houses and showings, which allow buyers to tour a home virtually no matter where they're located. Or spread the word locally with printable listing flyers. You can also keep your clients up to date on the latest happenings in their market with auto-generated My HomeFinder, Market Watch, and Seller Reports. Keep clients informed with the information they need, make it easier for buyers to search for homes, and show sellers all of the modern ways that you promote their listings.
Automation of Key Tasks
Your real estate technology should save you time, not take away valuable time from your busy day. Automating repetitive marketing tasks is one of the best ways to guarantee that you'll save time while ensuring that clients and prospects always get the most timely, relevant content for their needs. We've already covered many of the automation tools that your tech should include, like email drip campaigns, AI-driven newsletters, and auto-generated reports on real estate markets. All of these tools make your life easier and help you maximize your marketing opportunities.
Data and Analytics
In order for your tech to truly work together, you need access to data and analytics that help you make informed decisions. That includes keeping track of your own data on matters like email marketing, but also the data that your clients provide. With IDX search tracking as well as tracking for property searches, saved properties, and views, you can anticipate the needs of clients in order to provide them with the best possible service.
Real Estate Website
Just like you want your tech to work together in order to make your days more efficient, your clients and prospects want a real estate website that works together to provide everything that they need. That starts with IDX listing integration and MLS search to help them find the perfect home. You will also want real estate content, to provide advice, highlight your markets, and tell the story of your business. When your website has all of the features that your audience wants to see, it becomes a constant source of lead generation for your real estate brand.
Ready to Take Your Real Estate Tech to the Next Level?
If you're tired of being pulled in every direction by technology that doesn't work together, there's a better way. DeltaNET®6 makes it easier than ever to market your business, grow your brand, serve your clients, easily integrate with other popular tech platforms, and discover data-based insights that can help you thrive. You shouldn't have to choose between having great tech and having tech that works together. With the right real estate CRM, you get the best of both worlds.
We know that sometimes, technology can be a mixed bag.
Your computer's operating system is designed to get you to pay every month for programs that needed a one-time payment a few years ago. Your phone pushes ads anywhere and everywhere, even in severe weather alerts. It can feel like all these tools are constantly out to get you.
When it's time to invest in business solutions, however, you need a higher caliber of solution — designed from the ground up with your needs in mind. That's the kind of technology that works with you to reach your goals, not the goals of the software vendor or hardware maker.
The best technology is truly for you – and it works with you, not against you.
For real estate agents who want to perform at a higher level, that means CRM.
Customer Relationship Management for Real Estate Saves You Hours Every Week
A real estate CRM helps you do more in less time, no matter if you are an independent real estate agent or part of a large brokerage. A reliable, AI-driven all-in-one solution like DeltaNET 6 redefines your workflow by giving you complete visibility into all your prospects, leads, and clients.
With a CRM, you have the power to automate repetitive tasks while making informed decisions that move your strategy in the right direction. By doing more of the right things in less time, you'll avoid burnout, raise your productivity, and create opportunities for a healthy work-life balance.
Let's look at some of the ways a CRM serves you every day:
Bring Your Real Estate Practice to Another Level Without Reinventing the Wheel
Technology is meant to simplify your life, not complicate it. Yet, the pandemic introduced innovation to real estate at a breakneck pace. Many agents and brokers wonder how to catch up as new technology-driven services, like virtual tours and showings, are becoming more crucial.
Instead of looking for a whole universe of different technology tools and trying to make them all work together, start with a CRM for real estate. When you select the right high-performance CRM, you can move with confidence knowing it's your "all-in-one" real estate center of excellence.
Contact us to learn more about capturing value from the latest real estate technology. We look forward to showing you all that it can do for you.