In the digital age, competition for real estate agents and brokerages comes from every direction, from other brokerages in your region to massive, online platforms like Zillow aiming to capture as much of the market as possible. With dramatic fluctuations in interest rates and inventory, the volatile nature of many markets only increases the level of competition.
So, how do you get ahead? It starts with having the right tools to generate leads, market properties, promote your brand, and stay one step ahead of the competition. Reliable real estate technology can make an enormous difference in an industry that's more competitive than ever, and here's how.
Who's Your Real Competition?
In order to excel compared to the competition, you need real estate technology that's easy to use for team members of all technology levels. With the latest edition of our real estate CRM, DeltaNET 7, we've made it easier than ever for real estate pros to adopt the latest tech. We've leveraged AI (artificial intelligence) to make the platform even easier to use than ever before, and created an experience that's just as functional to use on the go with mobile devices as it is on the desktop computer in your office.
Save Time and Boost Productivity with AI and Automation
There's no doubt that providing outstanding service can help you thrive against the competition, and that's easier to do when you don't have to worry about tedious tasks clogging up your schedule. With DeltaNET 7, you can automate email marketing with distinctive drip campaigns, automate social media posts, send automatic listing alerts to clients, and share AI-driven newsletters with your audience. You can also create auto-generated to-do lists to help you manage your schedule and focus on the tasks that matter most each day.
Streamline Your Workday to Focus on What Matters Most
Every moment counts in an industry as competitive as real estate, so it's important to focus your time and energy where they will have the most impact. With DeltaNET 7, we've added some new tools to help you manage your time while further optimizing all of your favorite tools from previous versions of the DeltaNET. No, you can benefit from automated, AI-driven to-do lists, which make it easy to organize your day, manage your time, and tackle key tasks. You can even design specific roles for team members within DeltaNET 7, focused on the tools and features that they rely on the most.
Create Meaningful Marketing with Just a Few Clicks
Speed matters in a competitive industry, but not at the expense of quality. The marketing tools within DeltaNET 7 offer both, allowing you to create customized, modern marketing materials. Delta Create can help you make everything from listing brochures to custom graphics, flyers, eCards, and more. Start with a pre-designed template, then customize it to suit your brand and your audience. For agents, Delta Pitch simplifies the process of creating CMA reports, allowing you to create detailed reports for your clients in just two clicks.
Easily Create and Share Social Proof
Social proof is one of your greatest assets for generating and converting leads, so it's more important than ever to be able to easily share all of the positive feedback you get from clients with the world. With a built-in testimonial system, DeltaNET 7 simplifies the process of gathering and sharing your social proof in the form of client testimonials. These testimonials are ideal for posting to your real estate website, sharing on your social feeds, and integrating into your marketing materials.
An Easy Transition to the Latest Real Estate Tech
Now, the best real estate tech in the world is only valuable if it's easy for your team to adopt and use. When you have one eye on the competition, you don't want to waste too much time getting up to speed with all of your new tools. Within DeltaNET 7, you will find DeltaNET Academy, our virtual training platform which streamlines the process of getting your team on board with your tech.
Team members can take advantage of built-in training courses that teach them how to use the extensive list of tools and features in DeltaNET 7. We also offer the Delta Transition Guarantee to ensure a smooth, streamlined transition to your new real estate CRM.
Is Your Real Estate Technology Truly Working for You?
When competition is this fierce, can you really afford to rely on anything other than the best for yourself and your team? The tools in DeltaNET 7 are all designed to help you outshine the competition, whether you're a small, boutique brokerage or a huge national brand. With the right tools for marketing, time management, productivity, and relationship building, you can help your team thrive no matter what type of competition is waiting around the next corner.
Zillow has endured some notable failures recently, including shutting down its Zillow Offers iBuying program after consistently taking losses when flipping the homes that it purchased. But does that mean that the threat of Zillow is over for real estate agents? Not quite. While Zillow is no longer in the business of purchasing homes, it's still a popular, well-known platform that many people turn to for real estate information.
The good news is that, while Zillow is still a threat, there's plenty that you can do to stay out in front and provide a level of service that big platforms can't match. Zillow's clout comes from its name recognition and size, but agents and smaller real estate firms have the advantage of being nimble. With the right tools to boost your marketing and provide personalized service, you can stay ahead of big-name brands like Zillow.
Your real estate CRM, like DeltaNET®6, is one of your most powerful, reliable tools for overcoming the threat posed by companies like Zillow. Here are some of the many ways that your CRM can help you stand out from the crowd.
Provide Personalized Service by Knowing Your Leads and Clients
Whether you're gathering data on new leads or keeping track of the needs of your clients, your CRM allows you to keep all of the information that you need to provide great service in one place. With all of your key data in one place, you're always ready to provide personalized service and connect with clients in meaningful ways. It's not just about remembering names and contact information. The data that you compile lets you know what your clients want, where they stand, and how you can help them move forward with their real estate goals.
Take Advantage of AI and Automation to Boost Your Marketing
As an individual agent or small real estate firm, simply finding the time to stay ahead of brands like Zillow can feel like a tall task. DeltaNET 6 offers many time-saving benefits to help you stay ahead, from auto-generated, AI-driven newsletters to smart drip email campaigns that can help you reach out to large segments of your audience with content that converts. All of this can be done with little effort on your end, leaving more time for you to provide the level of service that keeps clients coming back again and again.
Segment Leads to Send the Right Message at the Right Time
Automated lead segmentation is another tool that both saves time and leads to better results with your marketing. One of the biggest challenges with marketing is making sure that the right message reaches the right person at the right time. Every lead is at their own place in their real estate journey, and knowing where they stand can help you reach them with the content that they want to see. Segmenting leads also makes it easier to know which leads to prioritize so that you can invest your effort where it will make the biggest difference.
Track Data to Improve Results
We've already touched on how being nimble is an advantage compared to big companies like Zillow, and part of being nimble is a willingness to find out what's working, as well as what could be improved. With analytics and tracked email marketing, your CRM can provide you with the data that you need to make informed decisions about your business. You don't have to guess what's working and what's not. You can easily learn more about your strengths and discover insights that help improve upon your weaknesses.
Integrations Put Countless Tools at Your Fingertips
The tools within DeltaNET®6 extend far beyond the basics, including integrations with dozens of popular platforms that can help you market your business, promote your listings, build deeper connections with your clients, and make your life easier in the process. Why scour the internet to find every tool that you need when you can have it all available in one place? Just one more way that your CRM can help you stay ahead of Zillow.
Zillow May Be a Threat, but You Have the Tools to Overcome It
Even with some very public failures, the threat of big-name online real estate platforms like Zillow is unlikely to disappear completely anytime soon. That's why it's so important to take advantage of the tools that you have available, like DeltaNET®6, to attract new leads and provide the best possible level of service to your clients. There's no one magic fix to overcome big brands like Zillow. Instead, it's the sum of all of the small things that your real estate tech provides, along with the ability to innovate and adapt at a much faster pace than the big, corporate brands.
For years, Zillow has seemed like the big bad wolf of the real estate industry. Since the company's 2004 founding, Zillow has steadily expanded its reach into territories where only an experienced real estate agent could help you buy or sell a home. Now, the company garners millions of web visits a month and threatens the success of local real estate experts. And despite the news that Zillow is shutting down its homebuying business, that doesn't mean the company will go away — nor does it mean other competitors won't try to achieve the same goals as Zillow but with better efficiency.
The good news is that tactics like Zillow's haven't been tested by time the same way those of the traditional agent have been. In fact, you have an advantage over Zillow and all the other online real estate companies that want to be on top: you're a real-life expert that buyers and sellers can trust. With that in mind, Zillow-proofing your business is not only possible, it may even come easy! Here are 5 steps for taking on Zillow.
For more tips on how you can Zillow-proof your business, contact us today.
Agents and brokers around the country are casting wary eyes on Zillow's latest moves. The number of markets in which Zillow is buying and selling property continues to grow. In an industry that has seen more change in the last 24 months than virtually any other, it's fair to respond to all of this with a groan.
Maybe it feels like "one more thing" to navigate around — and a particularly big one, at that. But don't be discouraged.
Zillow is a large, highly visible platform, so it's easy to overestimate its power to "disrupt" the market. Across the U.S., buyers and sellers know Zillow as a convenient platform for finding and comparing properties. But rumors of the death of modern real estate have been greatly exaggerated.
Like any other company, Zillow relies on real estate agents to lead, negotiate, and finalize transactions. As the real estate equivalent of a big box store, it faces an uphill climb convincing buyers in particular that it is capable of delivering the high level of local expertise they need to make informed decisions.
And as a lumbering nationwide behemoth, its smaller competitors are more agile and adaptive.
If Zillow is in your market, you can compete with it. And if Zillow is not in your market yet, you can put in place the technology, processes, and branding you need to set a clear, stark choice before your leads: Local service tailored to your needs or a homogenized and impersonal experience.
Real estate isn't e-retail. It's about relationships. That's where local agents and brokers have — and always will have — a distinct advantage.
Six Ways to Adapt, Grow, and "Zillow-Proof" Your Business in 2021 and Beyond
Let's start with what's right at the epicenter of your locus of control: You. You are at the heart of every relationship you build, online and off. Those relationships, in turn, are among your best assets. Here are some of the top ways to strengthen your relationships, brand, and business:
The Right Technology Lets You Meet, Connect With, and Serve Your Clients at Scale
Zillow has the benefit of large amounts of real estate data. Yet, it's still not able to use that data as effectively as a small team or a single well-trained agent with the right technology in hand. All in all, there are many areas where it is weak. With the right tools, you can run rings around it.
DeltaNET 6 is the all-in-one solution designed from the ground up with real estate in mind. By providing complete visibility into all your prospect, lead, and customer relationships, you can personalize communications and follow up with pinpoint accuracy at just the right moment. Contact us to learn more or get started.
Real estate has changed quickly over the last year. There are new technologies and new marketing techniques. Some of them leverage trends that were already percolating in the background, accelerated by the pandemic. Others are all-new, the byproduct of the collective ingenuity and creativity of a highly adaptive industry.
Whatever the case, real estate's evolution won't end with COVID-19. On the contrary, agents and brokers should prepare for a fresh era of change — one in which they'll need to draw on recent lessons while connecting with how they can best communicate their unique value to clients.
That's because the time is now to start Zillowproofing your business.
Big or Small, 2021 Is Pivotal to Zillowproofing Your Real Estate Future
Zillow is no longer "just" a place for listings — it's a real competitor.
But don't panic! Zillow has a big budget and even bigger aspirations, but you have competitive advantages that it can never take away. More than that, it can't even come close to replicating them.
Only local real estate pros can:
In sectors of the economy from accountancy to roofing and everywhere in between, motivated professionals and small or mid-sized brands have always found ways to compete successfully with "the big guy." Zillow's brand recognition is a double-edged sword: millions of would-be clients will soon be turning up their noses at the name everyone knows and looking for a local real estate expert who truly cares about their needs.
Meet (and Beat) Zillow on Your Terms: 7 Ways to Get Started Now
What's the biggest takeaway? Don't get spooked! Stay calm, think things through, and make informed choices about your options to stay ahead of the curve. To learn more about real estate digital marketing, contact us today.
The consolidation of industry influence into just a few hands is a concern all throughout the economy.
Now, many real estate agents wonder if that worrying trend is coming to their neighborhood — literally. Over the last several months, property listing website Zillow has made aggressive moves to insert itself into many parts of the real estate value chain. News that it would hire its own agents was met with widespread dismay.
Its efforts have continued with its acquisition of home showing platform ShowingTime.
The $500 million deal will allow Zillow to integrate ShowingTime technology directly into its website. Users will be able to request a home showing from within Zillow. At the same time, real estate professionals from coast to coast will presumably lose access to ShowingTime unless they are working with Zillow.
It is beyond doubt that Zillow is preparing to use its unprecedented industry visibility to take over many of the functions held by traditional real estate firms. In doing so, it raises the risk that there will be less competition and fewer small businesses that make communities so vibrant in the first place.
In response, Delta Media Group will launch Local Showings, its own independent showing service.
Delta Media Group Continues its History of Industry Partnership with Local Showings
Delta Media Group is a family-owned company. Since 1994, we have worked to develop the best real estate technology in the business. Collaborating with others has been a cornerstone of our work and philosophy. As the industry builds and refines its technical standards, we have consistently been a part of the discussion.
Over that time, we have worked with thousands of real estate agents, brokers, and other professionals from all around the country. Our team has received a remarkable amount of feedback over the last year from experts seeking new tools and capabilities to preserve the independence of their business.
Local Showings is our newest initiative to empower and grow real estate brands. This new platform takes into account the needs of new and established real estate agents. During development, we polled the industry to understand precisely how our proposed system could be even better. 100% of the responses we received indicated support for a full-featured, independent showing service.
As Local Showings enters the final testing and deployment phase, we will continue to listen carefully and respond to feedback. Local Showings has been a part of our blue sky development efforts for 10 years. With the real estate industry changing quickly, we believe now is the best time for it to deliver unique value.
Local Showings Will Empower Real Estate Agents with Tools to Take on "The Big Guys"
Local Showings will be a fully-featured, easy-to-use platform for managing property showings. Here's what you can expect:
Schedule showings with ease, and receive quick assistance from our tech support team.
Seamless onboarding so you can get to work fast and effectively, regardless of your skillset.
A competitive price that lets you forgo Zillow without turning your pockets inside out.
With Local Showings, it will be easier than ever to schedule, create, and manage home tour experiences. Delta Media Group customers already benefit from Properties in Motion, our real estate video solution that enables voice-over videos and texting for a modern virtual tour.
Delta Media Group's all-in-one solution for real estate relationship management combines rich features with ease of use. We believe in designing nimble, stable technology with a seamless entry into your existing workflow — so you can go forward with true confidence.
Stay Tuned For More Updates
While we haven't set a release date just yet, you can rest assured Local Showings will be ready for you and your clients soon. Delta Media Group strives to help you create memorable real estate experiences for the buyers and sellers in your community. To find out more about real estate digital marketing from the experts, contact us today.
In case you missed the latest webinar from RETechnology and Delta Media Group: "What's Your Zillow Plan," we have provided the video recording above for you to check out.
Real estate agents have long looked warily at Zillow, a media company that aggregates data on more than 110 million American homes through its website. Since Zillow's launch in 2006, millions of home buyers and prospective sellers have diverted to begin their research on its website and app. Zillow's next move is even more disruptive: It has become a brokerage and is hiring real estate agents.
What can real estate agents do to prepare?
You can do what Zillow can't. This webinar takes a deep dive into actionable steps agents can take to Zillow-proof their business. In the process, you also will learn how to close more deals in 2021.
Marilyn Wilson (RETechnology) and Franklin Stoffer (Delta Media Group) walk you through, step-by-step, how Delta Media can help you beat Zillow – and other disruptors – in your local marketplace.
By watching this webinar recording, you'll get a chance to check out everything explained first-hand and try it free for 30 days. To learn more about the 30-day free trial, click here.
Interested in Zillow-proofing your business?
Click on the following link to download the handout referenced in the webinar: http://dmgre.us/cdf/muy22nh.
Delta Media Group's Tech Team continues to release DeltaNet5 new features on a regular basis. We target projects gleaned from emerging trends within the real estate industry in addition to special requests from our customers. If you have any questions or need assistance, our Tech Support Team is ready to help.
Agent Quick Search Example Update
Admin Side: Preferences > Quick Search
Agent Side: Preferences > Quick Search
Delta customers can customize their website's Quick Search to show examples different from that of their broker. Agents not choosing to customize will fall back to showing what the company shows as their Quick Search examples.
Delta Media Group recently joined Zillow® Tech Connect with the goal of enhancing our clients' direct integration process with Zillow.
Michael Minard, President and CEO of Delta Media Group said, "Delta Media Group is thrilled to partner with Zillow® Tech Connect to offer a greater level of service for our clients."
"The lifeblood of our clients' businesses is lead generation. They depend upon us to create engaging, public-facing websites for home buyers and sellers as well as provide a CRM system to manage leads. Although Delta Media Group has long provided our brokers and sales associates with the ability to integrate with Zillow, by joining Zillow® Tech Connect, we are taking additional steps to ensure continued efficiency, productivity and success for them," said Minard.
For more information about the services Delta Media Group provides to our clients, contact email@example.com.