Posts from March 2023
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 17 Posts
- 2025 | 97 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
30
SEO Recap - Are You Still At The Top?
Is your search engine optimization (SEO) delivering the website traffic, lead generation, and return on investment that you expect? It's not a question that you should be asking just once, but rather one you should be asking periodically over time to ensure that your real estate brand remains at the top of search results for the long haul.
One of the most dependable ways to evaluate your SEO is with an audit, which you can do anytime you want to learn more about how your SEO is performing. Today, we're going to take a closer look at some of the key factors to consider with your next SEO audit.
SEO Recap - Are You Still At...
28
What An All-In-One Platform Really Means
These days, software developers often claim they offer an "all-in-one" experience.
It makes sense: If something is truly "all-in-one," then you don't need anything else.
That means a software subscription is a much more reasonable long-term investment.
And if a product is truly all-in-one — meeting all your daily needs in one convenient package — it makes life much easier. There are plenty of real estate agents currently using a dozen different programs for the diverse tasks they undertake each week. That adds up to a lot in licensing fees!
But it's important to take these claims with a grain of salt and investigate carefully. Whether a product is really "all-in-one" depends on your needs. For many agents and brokers, the best way to decide i...
23
Ready To Advertise? Here's How To Start
In real estate, online advertising is one of the strongest plays you can make.
We know — not every professional and not every business can get value from online advertising. In the last decade, the barriers to entry have only grown. Gone are the days when a solo entrepreneur could expect to develop a product, set up a few Facebook ads, and cultivate a list of paying customers.
There are two big reasons:
- Cost
As with any advertising platform, the cost goes up as more and more people become involved. Millions of advertisers are now jockeying for positions on Google, Facebook, and the rest every single day. This has squeezed out many small businesses, eroding margins until it simply makes no sense to run ads.
21
Automation: What Does It Really Do?
Automation is one of the biggest topics in the world of real estate.
Driven by artificial intelligence (AI) and machine learning, automation develops new capabilities almost daily. Although there are many different ways to use automation, the basic goal is the same across the board: To take routine tasks and make them faster and easier.
Often, that means you never need to intervene at all.
By implementing automation in real estate, you have the potential to save hundreds of hours a month. An individual real estate agent can do the work of a small team, while a team's capabilities are doubled or tripled. But it's worth asking the question: What can automation really do today?
Let's take a closer look at the best uses of automation in...
15
Level Up Your Social Media Game With These Tricks
Social media is one of the most effective tools available to any real estate agent. While there are many industries where social media doesn't produce much business value, real estate is and continues to be a huge exception. From coast to coast, many agencies and brokerages get a third or even half of their qualified leads through social media.
That said, there's a right way and a wrong way to use social media for real estate. Just about everyone has had a time where they spent hours scrolling their feed to no avail. Unless you approach social in a structured way, it may not be constructive f...
