Articles Tagged "Email Marketing"

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September
20

If you're looking for a way to build your online visibility, you've probably heard about content marketing. But what is it exactly and why should you use it?

Content is any useful, informative material you publish online to help your audience answer a question or solve a problem. Content is crucial to your digital marketing for two main reasons:

  • It serves as a preview of the value you have to offer those who ultimately choose you
  • It enables you to appear in higher result positions for searches related to your business

To create a flourishing practice with a full pipeline and the right measure of work-life balance, you'll need to make the most of both these advantages.

Previewing your value is critical because most people who encounter you for the first time aren't ready to buy or sell just yet. It may be weeks or even months before they decide to make their move. Thanks to content, you have a way to strengthen your relationship throughout all that intervening time.

On the other hand, more prominent search positioning means more people will be exposed to your message. The more prospects you have, the more leads you may acquire in a given period of time.

Content doesn't solve every major quandary you'll encounter during your marketing. Your real estate website still needs to be optimized to convert first-time visitors into appointments. Without that piece of the puzzle, greater attention from search traffic won't translate into bottom-line value.

But content does establish the foundation you can build on for many years to come.

The Four Most Important Things to Know About Content Marketing

If you're new to content marketing, it's not unusual to be intimidated by all the different methods and tools. It seems like everyone has their own approach to the subject. Instead of trying to decide which is the best, it's most valuable to pick a place and dive in.

To make that easier, here are the things about content marketing you absolutely must know:

There Are Many Different Types of Content

In the broadest sense, everything is content: Blogs, videos, social media posts, photos, infographics, and the rest. But when you're just getting started, it doesn't mean you need to do "a little bit of everything." On the contrary, it is often best to choose one or two methods that you can stick with reliably.

To begin, you might decide to publish one new blog post a week. These can focus on topics relevant to your audience, such as home financing or local neighborhoods. From there, you might decide to add one video a month based on the previous month's most popular blog and so on.

It's essential not to go overboard in the early stages, as you might burn out before you see real results. One way to keep that from happening is to use only the social media network where you know your ideal customers are found. Instagram is a good start, with LinkedIn for high-end luxury properties.

All Content Should Have a Call to Action (CTA)

Content helps deepen trust and raise online visibility as a matter of course. But that's not all content can or should do for you. Every piece of content has the potential to move people through your sales funnel. Doing so depends on having the right call to action at the end of every content piece.

For example, your blogs might end with a CTA to join your email marketing list for a weekly round-up of the most valuable content. Your email messages, on the other hand, could have their own CTA aimed at getting your subscribers to set up an appointment and give you a call.

One strange piece of selling psychology has been proven over and over again: People won't "take the next step" unless you specifically spell out what it is! So, be certain you know where each content piece fits in your overall strategy and craft your CTAs accordingly.

Your First Six Months of Content Should Be "Evergreen"

Evergreen content is any content that's relevant to the vast majority of first-time website visitors and rarely needs to be updated. For instance, if you develop a series of blogs about getting your finances ready to buy a home, this will be very valuable to first-time homebuyers, and the fundamentals rarely change. Remember: Every piece of content can have an impact for years to come!

Visual Content Empowers Promotion

Content works best when you have means of promoting it, which is where social media marketing and email come in. But getting people to slow down and pay attention is no easy task. Ideally, all content should feature photos. All in all, videos get more attention than plain text content.

Contact us to learn more about content marketing today.

September
15

Keeping in touch with clients and nurturing leads doesn't have to be a chore. Email marketing doesn't have to take too much time from your busy day. You really can increase the success rate of your marketing and save time without compromising on quality.

Email drip campaigns provide potent, reliable solutions to some of the most common marketing challenges faced by real estate agents, allowing you to stay in touch in a way that makes more sense for both you and your audience.

Here's why you should be using email drip campaigns, along with some proven tips to help you make the most of this powerful marketing tool.

What Are Email Drip Campaigns?

Email drip campaigns are built around automated email series which are sent to clients or leads over time, with little effort required on your end. Rather than sending out individualized email blasts or overwhelming your audience with content, drip campaigns provide timely, tailored content designed to appeal to different segments of your audience. The content in email drip campaigns is built to inform your audience, help them make decisions, and provide the information they want to see at just the right time.

The Advantages of Email Drip Campaigns

  • Keep in Touch Without Overwhelming
    One of the challenges with email marketing is that we all get so much of it in our inboxes each day. It's easy to start tuning out that marketing when you see the same messages, from the same brands, with the same content, every time you open your inbox. In the case of email drip campaigns, less is more. Rather than overwhelming your audience with email, you send content that they want to see at just the right frequency to help cut through the noise of crowded inboxes and stay top of mind.

  • The Right Content at the Right Time
    Perhaps the biggest reason that email drip campaigns are so effective is that they are designed to educate your audience with informative content that they actually want to see. Whether you're directing a campaign toward buyer leads, seller leads, or past clients who've already closed on a home, email drip campaigns can provide helpful hints at the right time to simplify the next steps of their real estate journey. When you send content that your audience wants to see, you'll leave them looking forward to the next message in your campaign.

  • Save Time and Improve Marketing Results
    What agent wouldn't like to save time without compromising the quality or effectiveness of their email marketing? With email drip campaigns, little input is required on your end. The process is automated, so you don't have to worry about sending emails manually or picking the perfect time to reach out. All of that is handled for you, so you're free to spend more time focusing on providing great service to your clients.

Tips for Setting Up Effective Email Drip Campaigns

The first step for successful email drip campaigns is to segment your audience. Campaigns are designed to appeal to different segments of your audience, like buyer leads, seller leads, and past clients, so it's important for the right campaign to reach the right group. Planning ahead in this way will increase open rates and enhance the impact of your email marketing.

  • Campaign Ideas for Buyer Leads
    Buyers crave information on markets and homes, so the best campaign ideas tend to focus on those topics. Whether you're sending the latest listings, updates on market trends, resources to help them make informed decisions, or community guides on the places where they're shopping for homes, knowledge is power for buyers.

  • Campaign Ideas for Seller Leads
    Sellers want tips to help them sell their homes quickly and for a great price. This can include tips on preparing their home to list, home staging, open houses, market trends to help them price their home correctly, and educational resources to help guide them through the process.

  • Campaign Ideas for Past Clients
    Email drip campaigns can also help you earn more referrals and future business from past clients. New homebuyers will appreciate tips on home maintenance, home improvement ideas, interior design, and the latest happenings in their neighborhood. You can also keep them up to date on any changes to your business, like new services or expansion into new markets.

Leverage Email Drip Campaigns and So Much More with the DeltaNET

Ready to enjoy the benefits of email drip campaigns and enjoy access to tons of other easy-to-use tools that can help you grow your real estate brand? The DeltaNET, our real estate all-in-one solution, integrates all of the tools you need to level up your marketing game. With the right real estate tech, you can maximize your marketing, provide better service to clients, and save tons of time in the process.

September
7

Leads are the lifeblood of any real estate agent's practice, no matter whether they are experienced or just starting out. In the beginning, agents invest hours into finding the right leads every month. In time, the balance shifts to include more referral business and leads attracted by your website.

No matter where they come from, though, leads remain crucially important: Without them, you'll soon find yourself with nothing to do. That raises some big questions about "old" leads who don't convert in a week, a month, or even six months. What can you do with these connections?

It's true, of course, that some older connections won't stay leads for very long:

  • They may decide to go with another real estate agent, getting their needs met for 2-5 years
  • Or they might choose to stay out of the market, usually to wait for better overall conditions

It's undeniably true that most people you meet for the first time will not be ready to buy or sell a home within that same week. But that doesn't necessarily mean that the majority of potential leads ultimately go elsewhere. Just because you haven't heard from someone, it doesn't mean their story is over.

As the real estate agent, it's up to you to follow up — and it's never been easier to do just that.

Following Up with Old Leads Can Empower Your Practice to Grow

No matter how you define an old lead, they aren't off the table until they tell you they've decided to work with someone else. Even when leads inform you they won't be taking action any time soon, it means you can always follow up again in a few months!

If you've got a Rolodex (or more likely a real estate CRM) full of old leads you haven't heard from in a while, many can still turn into opportunities. Real estate is a sales profession at heart, and successful salespeople swear by their efforts to follow up as much as possible before writing a lead off.

All in all, 60% of customers say "no" four times before saying "yes." But real estate agents are at a huge advantage here: Leads rarely say "no" directly to you, but only to the timing that making a move right now would represent. In the end, they still want a real estate agent, and you can still be that person.

Here's how to follow up with your old leads the right way:

  • Sort Them Out Before You Start
    Before you start thinking about how to get in touch, it's important to refresh yourself as to when you met your leads and where you last encountered them. This is another area where a real estate CRM is paramount; it can save and centralize all the interactions you've ever had with any lead. This helps to understand each lead's specific motivations so you can make your messaging precise.

  • Have an Overarching Service or Offer
    It is a wise idea to have an overall offer, something new to showcase to pique interest. For example, if you have leads you met through an open house, you might never have had the opportunity to provide them with a local market report to clarify their thinking. However, it can be off-putting to launch into an offer after weeks or months of silence, which is why it is essential to gauge interest first.

  • Choose a Method
    You have many different methods for revitalizing your old leads, so choose wisely based on what you know about each one's communication preferences. You're in luck if they've opted in for texts — these are pleasingly informal and much more likely to get a response. Email is also very effective. Although it's helpful in other ways, social media is a distant third when it's unexpected, so consider a call instead.

  • Customize Your Messaging
    Once you have all the information in front of you, you can tailor your messaging to each individual or to small groups. With text messaging, something as simple as "Hi [name], are you still interested in a home in [area]?" may be sufficient to break the ice. If you do not hear from a lead at all, add them to a weekly follow-up rotation for at least a month before giving up on them for the time being.

  • Automate Ongoing Follow-Up
    With an AI-driven real estate CRM, many forms of follow-up can be automated. Your social media feed can be populated with meaningful, event-driven updates based on the latest happenings in your market and practice. Sophisticated email marketing campaigns can be managed nearly hands-free.

Delta Media Group helps real estate pros realize the power of automation for themselves — no matter if you're a solo operation or heading a large brokerage. Contact us to find out more or get started today.

August
17

A great real estate website is a must in today's industry. Millennials and Generation Z are the majority of homebuyers, and virtually all real estate transactions start online. A website creates an opportunity to build trust with potential customers you haven't even met yet.

Website design is a big topic, and it might be a long way from your interests. But a website is your digital first impression, so every detail should be thought out with care. Luckily, everything gets easier once the planning and setup are complete. Then, your website can start building momentum.

It's no secret some of the most successful real estate agencies find most of their business through their website. By attracting the right prospective customers at the moment they are most interested in what you have to say, a website supercharges your relationships.

Since a website is working for you 24 hours a day, seven days a week, it extends your ability to win leads and move them through your sales funnel. Combined with a repeatable strategy to get regular referrals, a good website means less time chasing down leads and more time really connecting.

Features a Modern Real Estate Website Can't Do Without

It may seem like lots of work to launch a website or improve one that isn't performing. With a plan in hand and the right technology on your side, however, it's easier than ever. Your website is much more than an ordinary brochure: It should make your life, and those of your clients, easier.

Include these features in your website, and you'll be off to a powerful start:

  • A Video Introduction
    Video is the next best thing to being there. It helps you form a humane relationship before you even get a chance to talk to someone in person. Independent agents need to work even harder to establish their brand and identity, and a video intro is the right way to do it. In three minutes or less, you set the tone and explain who you are, what you do, and who you do it for — zeroing in on your ideal customers.

  • Helpful, Informative Blogs
    Your website is your very own publishing platform. By writing and sharing helpful, informative content, you can preview the expertise you'll provide to customers who choose you. What's more, each blog is a fresh way to get attention from search engines. You're more likely to appear in online searches relevant to your business if you are answering questions and solving problems with your blog.

  • Easy Ways to Contact You
    When it comes to first contact, speed makes a difference. You maximize your odds of getting a customer if you respond to them within five minutes. With that in mind, it's wise to set your website up so it can text you the moment someone uses it to send you an email or schedule an appointment.

  • Your Hot New Listings
    Naturally, your website is also a place where you should highlight all the terrific new listings you have to offer. You can use your MLS access to show active listings directly within your own website. Plus, putting listings on your own site enables you to capture more details about how people reach those listings and interact with them. This can help you optimize listings and appeal to your unique customers.

  • Complete CRM Integration
    Today's real estate agents are turning away from time-consuming, old-fashioned approaches to keeping track of their network. A Customer Relationship Management suite for real estate is the key to growth, giving you complete visibility into your customers, leads, and contacts. Your site should communicate with your CRM, so the details people enter as they browse your website are automatically imported to the CRM.

  • Your Social Media Presence
    If you're blogging and posting new listings on your website, then you have all the fuel you need for a bustling social media presence. Whether you find your customers on Instagram, LinkedIn, or even Twitter, be sure your social media credentials are on full display on your website. A live social feed showcasing your recent posts makes it unmistakable that your brand is active and on-trend.

  • Your Email Marketing List
    If you're not using email marketing yet, the time to start is now. The average business can yield more than $30 in ROI for every dollar spent on email, and the potential returns are far higher in real estate. Trade useful, informative content like a neighborhood report in exchange for visitors' emails, and then contact them weekly with helpful content so they'll choose you when it's time to buy or sell!

Delta Media Group combines all the features and technologies you need for your breakout real estate website under one roof. Contact us to learn how a better website can empower you and your practice.

August
11

Everyone knows what it's like to spend your first year or so in real estate "chasing down leads."

New real estate agents need time to learn the ropes, figure out which side of the transaction they like to be on, and identify their ideal customers. But after the adjustment period, you need a shift in thinking — especially about how you keep your pipeline full.

Many a real estate agent identifies as a "people person," so a robust schedule of in-person networking and events might seem to make sense. But even if they are energizing, there's no getting around how time-consuming those engagements can be.

And when they're not delivering real business value, you can end up running yourself ragged.

Whether you're new or experienced, the key to bringing your practice to the next level is to reimagine how you build relationships with prospects and leads. Most agents go furthest by leveraging resources they already have in fresh, new ways.

That includes:

  • Tapping your existing network to meet new people faster and with less effort
  • Using real estate technology to pare down the time you spend on routine tasks

By combining these two approaches, you'll spend more of your energy and focus on high-value activities that move you forward toward your goals. That boosts motivation for individuals and teams alike since you spend less time grappling with the frustrating feeling that you're "going nowhere."

What does it look like in practice? Most real estate professionals don't need to completely transform their workflow, make big investments, or learn a completely new skill. Instead, focus on the wins you can get by incrementally changing your relationship with the people and tasks at hand.

Let's look at some examples that can offer worthwhile wins at any stage of your career:

Get Used to Asking for Referrals

Some of the most successful real estate firms in the U.S. get 50% of their business from referrals or even more. That isn't necessarily because they're so good people are beating down their doors. They make asking for referrals a top priority, doing it consistently and much more frequently than the rest.

Every time you ask for a referral, you're reminding the customer that you exist – and that itself is a win. While the majority of people report favorable experiences with their real estate agent, most forget that person's name within just one year. Requesting a referral keeps those embers of recognition burning.

Agents develop their own follow-up cadence, but it's clear most aren't connecting nearly as often as they could be. Instead of reaching out to former clients every three months or every six months, think about doing it every month. In time, they may start to proactively send opportunities your way.

One way to streamline this process is to use a real estate CRM for clear visibility into your network.

Revamp Your Real Estate Website

With Millennials and Generation Z making up the majority of today's homebuyers, more than 90% of all home searches start online. Your real estate website is your digital first impression – and it's the most versatile tool you have for deepening relationships with people who haven't reached out to you yet.

You already know it can take months for someone to go from their first thoughts about buying or selling to actually talking to an agent. Your website gives you the power to add value to others' lives. A modern, well-designed website positions you as a trusted advisor whose insights can make a difference.

Your website's design is essential to success. It needs to be polished, professional, and easy to use. One standout feature is responsiveness, where the appearance and navigation adjust automatically for ease of use with mobile. That's a must-have, as more people are browsing property listings on their phones.

Publish More Online Real Estate Content

Most of the time, when people go online, they're trying to solve a problem or answer a question. That problem might be something as simple as "I'm bored." For those browsing home listings without the intent to buy soon, the question could be, "what's around in my local area, and how much does it cost?"

As people grow serious about buying or selling a home, the questions on their minds get more precise. They turn into things you can help with, like "which is the best neighborhood for me?" or "how can I get financing?" Helpful, informative online content lets you share your expertise.

The core of any content marketing strategy is the simple blog. Blogs not only give readers a taste of the wisdom you can offer but also make it more likely you'll appear prominently in online searches related to your business. Consistency counts, so aim to publish one blog a week to start.

Use Email Marketing to Stay in Touch

With more than $30 of ROI for every dollar spent, email marketing may just be the most cost-effective digital marketing approach of them all. And those figures relate to all industries: When an email might lead to a $200,000 home sale, it's an even more attractive investment.

Most people are happy to get an occasional email from a brand like yours as long as they agree to it upfront and know what they're getting. Trade them a sophisticated piece of content, like a local market report, then contact them weekly with your most helpful new content.

With email marketing automation for real estate agents, you can deliver a high-touch experience while skipping all the hours of work. After initial setup, it might take only a few minutes a month to send out a bevy of potent, personalized email messages that retain a humane "one-on-one" feeling.

Define a Focused Social Media Strategy

Of all the professionals doing business online today, real estate agents stand out as the ones who can harness social media's potential to the utmost. Some agents source most of their clients from social media, and a few hours of online engagement every week results in a busy calendar.

In the world of social media, doing "a little bit of everything" results in a whole lot of nothing. Making the most of social means zooming in on the specific platforms where your customers are most likely to be found. A good place to start is Instagram, a hub for top-quality real estate photography.

If you're dealing with commercial or luxury property, LinkedIn can be a good way to find high-net-worth individuals ready to invest. Facebook, on the other hand, is a good all-around selection for building your own community through your branded business page, a terrific opportunity to stay in touch long-term.

Whatever you choose, social media automation is crucial. It lets you plan posts in advance, timing their release for whenever your audience is most active. It also makes it easier to see at a glance when your input can help guide a conversation — resulting in less time spent scrolling and more time connecting.

Technology equips you to dig deeper into existing relationships and plant the seeds of new ones. With the right tools and a winning mindset, you can achieve more than ever in your real estate practice. Contact us to learn more today.

August
4

Technology is becoming the key that separates the most successful real estate agencies and brokerages from all the rest. You do not need to be part of a huge team to take advantage of the latest artificial intelligence (AI) or machine learning, however: It is within your reach right now.

Real estate agents have always faced this critical issue: When someone wants to buy, it isn't always easy for them to tell the difference between one agent and another. With the right technology, applied in the right ways, you can meet their needs proactively — that's the ultimate differentiator.

Making the Most of Today's Technologies Starts with Knowing Yourself

One of the most quoted aphorisms in history begins, "Know your enemy and know yourself."

It may seem counterintuitive that in a world overflowing with tools that aim to uncover more about your customers, you must focus on knowing yourself. But this is the step agents should take if they want to build a thriving practice that offers them the best work-life balance possible.

If you do not strive to know yourself, even the best real estate marketing software will not unlock your full potential. But when you begin by understanding exactly what kind of business you plan to build, technology becomes the facilitator you need.

That begins with two key questions:

  • What kind of customer energizes you most?
  • What key problems of theirs can you solve?

In their first year, agents may spend all of their time chasing down leads in an effort to understand these two questions. They are learning the ropes, trying out various transactions and client types. Once you're ready to identify your core customers, then technology can equip you to exceed their expectations.

What Are the Most Important Technologies in Real Estate Today?

Thanks to the forward-looking innovation of top real estate thinkers from decades ago, our industry has access to vast quantities of data. Before anyone else realized just how important that was, the MLS was making virtually all U.S. properties and real estate transactions available at a glance.

Much can still be done to improve on and optimize listings — features like virtual tours, to give just one example. But improvements in individual listings are truly only the beginning. You must embrace a technology-driven shift in how you conceptualize your workflow and business.

Three emerging pieces of technology are transforming real estate as you read this:

  • Artificial intelligence
  • Machine learning
  • Automation

Let's take a closer look at them and what they mean.

  • Artificial Intelligence
    Artificial intelligence is the big basket into which "machine learning" and several other technologies fit. In essence, artificial intelligence is any effort to help a machine think like a human. In practical terms, it refers to efforts to give computers problem-solving capabilities beyond their original programming.

  • Machine Learning
    Machine learning is one element of artificial intelligence. It focuses on the idea that computers can use the data they come in contact with to recognize patterns even the best human analyst would miss. As patterns become evident, the AI can then upgrade its problem-solving approaches and perform better.

  • Automation
    Automation is the ability of an artificial intelligence computer system to undertake tasks using machine learning. With real estate marketing automation, for instance, AI learns behaviors that indicate interest in working with you, then notifies you so you can follow up with people who are ready to hear from you.

Adopting an All-in-One Real Estate Center of Excellence for Your Practice

Not that long ago, even basic artificial intelligence was the stuff of science fiction. It was worked on in the most exclusive universities and think tanks, and no products took full advantage of it. Today, your ability to use AI is limited only by your ability to envision a better future for your business.

At Delta Media Group, our all-in-one real estate solution puts the most powerful artificial intelligence available in the industry directly into your hands. Our customers are already using it to save time and money, zero in on opportunities with their leads, and help properties close faster and at better prices.

The centerpiece of our strategy is in real estate marketing automation.

Marketing is crucial to defining and growing your business, but it often falls down the priority list. Our seamless, AI-driven approach ensures machine learning integration in every aspect of digital marketing.

From email marketing to social media and everything in between, Delta Media Group customers can deliver highly valuable content targeted to the precise needs of their leads and customers. Once you're set up, you'll often spend only minutes a week ensuring helpful, informative contact that gives a "high touch" experience to your network — without the hours of effort on your part that high touch implies.

Contact us today to find out more or get started.

July
12

Time and again, email marketing is shown to be one of the most powerful marketing tactics for real estate agents and brokers. Although email marketing is used in a wide variety of industries — in fact, adoption is nearly universal for online enterprises — it is uniquely suited for real estate.

This fact is based on two important reasons:

  • Done right, email marketing costs only a few cents and takes minutes to oversee each month
  • It is the most personal and personable way to maintain relationships with your current leads

Let's take a closer look at how email marketing shapes the competitive landscape in real estate.

Email Marketing Is a Superior Financial Investment

All in all, email marketing is the most cost-effective approach to marketing, online and off. Once it's set up, it costs less than $10 a month. Just as importantly, expert analysis shows that it yields over $30 ROI on average for every dollar spent. There is simply nothing else that even comes close.

That figure has every potential to be even higher for real estate agents. Under ideal conditions, a single transaction can lead to tens of thousands of dollars in commission. By comparison, the money spent on email marketing is nearly nil. With the right software, the time investment can also be near zero.

Email Marketing Fixes Agents' "Invisible Problem"

Real estate agents have a unique strategic problem: Most of the people who can move their business forward are invisible. That is, the vast majority of people you meet won't be ready to jump into a new transaction with you right away, while those who are "nearly" ready have no reason to speak up.

Traditionally, agents have tried to overcome this problem by networking relentlessly. If they meet a hundred people a day, the law of averages dictates that they will find ready business. But with email marketing, you can build a relationship by keeping subscribers on your list until they are ready.

Not Everyone Gets Results from Email Marketing – Here's Why

As valuable as email marketing is, not everyone is succeeding with it.

From the outside, email marketing can look like a lot of work. And social media, which also provides plenty of business to many real estate brands, is more flashy and attractive. But if you only use one digital marketing method — or only have time for one right now – you should start with email.

Done right, email augments your real estate website to turn it into an asset that's always working for you. No matter if you're awake or asleep, 24 hours a day, your email marketing can ensure subscribers receive value and learn precisely what you can do for them, positioning you as a trusted advisor.

The biggest reasons email marketing flounders are simple:

  • Not knowing who your ideal customer is
  • Not dividing your email list into segments
  • Not following up with individual subscribers

Master these, and your email will transform visitors into leads and leads into customers.

How to Revitalize Your Email Marketing

  • Use Single-Purpose Landing Pages to Capture Data
    When you show a listing through your own website, you gain the capacity to collect a user's email so they can register their interest in a property. Expand this idea as much as possible. Create purpose-built pages for events like open houses, webinars, and more. Offer compelling bonuses, like a local market report, to give people an incentive to join your list. In effect, grow your list as much as you can.

  • Target Your Emails to Your Audience
    You can't make the shift from "chasing down leads" to having business come to you unless you have a rock-solid idea about exactly who you serve and how. Clarify who your ideal customer is — that is, the kind of customer who energizes you and moves your business forward. Using your insight into their unique problems, needs, questions, and background, create messaging that nobody else could.

  • Segment Your Emails by Customer Stage
    Everyone who becomes a customer goes through a buyer journey. They start with a problem or question and the need to resolve it; that's often the motivation to visit your website and sign up for your list. Then they become a lead, a customer, and hopefully, a brand supporter. What's relevant to a current lead is irrelevant to a past customer, so make sure you have "mini-lists" (segments) for each profile.

  • Automate Your Email Marketing Efforts
    Last, but certainly not least, automation is the key to making email seamless. Instead of constantly writing and refining content, you can set things up once with confidence. From there, automated systems like those in your DeltaNET®6 all-in-one real estate solution will help you collect emails, dispatch messages, and follow up.

Contact us to discover more about making email marketing easy.

June
22

Quick — what's the most powerful form of marketing for real estate agents?

These days, the first thing that comes to mind might be something like social media. And it's true that of all the professionals active on Instagram, Facebook, and the rest, real estate pros have the best shot at transforming all that time spent scrolling their feed into real business value.

Next, you might think of email marketing. And it is the best in at least one way: Experts estimate it has the highest ROI of any digital marketing technique. After all, it only costs a few cents to send emails all month long. And each one could help you close a transaction valued at $50,000 or more.

But neither of these is the best option.

In fact, there isn't one.

Over the last few years, digital marketing has made a big impact on the world of real estate. Millennials are stepping up as the biggest group of homebuyers, and Generation Z is just one step behind them. In both cases, these younger buyers look to the internet when it's time to launch a home search.

It's crucial to be where they are since they might be deep into that search before they reach out to local real estate agents. But, despite all of the techniques that can reach your audience, there isn't a surefire approach that definitely will. It's crucial to have a variety of methods at your disposal.

"Doing It All" Versus Doing a Few Things Well

Whether online or off, effective real estate marketing helps you do two things:

  • Build and deepen relationships with prospective customers before they contact you directly
  • Turn those prospects into leads who are engaged with your brand and prepared to call you

Both these functions are crucial to growing your real estate practice. Buyers of any age or background can take weeks or even months before they decide to enter the market – with marketing, you can be sure they're on your radar. As you communicate with them, they're more likely to choose you.

Likewise, you can motivate and inspire prospects to become leads who are ready to take action. Yes, you can't get someone to buy a house when they aren't ready, but you don't have to. Education is the key — as a real estate expert, you can highlight when it might be the right time for them to make their move.

The question then becomes, "How do you do it?"

There are dozens of different marketing tactics that can help your business grow. The challenge is to apply a variety of skills but practice them consistently. Inconsistent marketing usually fails to make a difference. At the same time, it leads to frustration and disappointment.

Getting reliable ROI from marketing also has a few easily identified planks:

  • Choosing an approach you can make part of your routine, hone, refine, and improve over time
  • Using digital marketing automation technology to save time and accelerate the value you'll get
  • Once automation is working, moving on to and setting up another digital marketing technique

An AI-driven center of excellence for marketing is the secret behind some of today's fastest-growing real estate agencies and brokerages. Using an all-in-one real estate solution like DeltaNET®6, you can ensure that you are in constant contact with leads through a full range of digital channels — while spending minutes a week.

What should your marketing toolbox look like?

These are some of the most potent marketing moves around:

  • Social Media
    Facebook and Instagram are second to none when it comes to getting the word out about your listings. Many people surf "aspirational" properties on Instagram because its visual nature is ideal for real estate photos. LinkedIn can be an effective way to connect with motivated luxury buyers.

  • Email Marketing
    Email marketing helps you share your expertise and position yourself as a trusted expert who'll be there when your subscribers need you. Beyond listings, agents should also publish articles that answer burning questions and help solve problems your ideal customers are having on their real estate journey.

  • Open Houses
    Face-to-face open houses are becoming popular again. At the same time, digital tours aren't going away — used correctly, they can attract would-be buyers from a much larger radius. Brush up on your staging skills and make sure both forms of open house are in your marketing quiver.

  • Real Estate Website
    Your real estate website is where it all begins, tying your digital brand together. A good website is fast, easy to navigate, and provides visitors with useful information. The more blogs, videos, and other content you share on your site, the more likely you are to appear in relevant online searches.

Contact us to learn more about marketing automation for real estate professionals and teams.

June
14

Even in real estate, businesses rarely leap onto the scene "fully formed," ready to use best practices to the utmost. Any business usually builds over time. Whatever works at the beginning is maintained until it stops working — and, often, long after that.

This tendency is why businesses are said to have "growing pains." It's one of the reasons why, in so many industries, full potential for growth is realized only after an infusion of investor money. In real estate, however, professionals are called on to evolve without the benefit of lavish resources.

Real estate teams usually remain lean and mean, focused on doing more with less.

Unfortunately, it's also the case that real estate experts can get dragged down by the day-to-day grind of moving transactions forward. They may not have the time or energy to work on those priorities that are "important, but not urgent," the very same ones that have a tendency to elevate your business.

Sometimes, it takes external motivation to gain the commitment to do things differently.

If you're concerned about falling behind and you want to move things to the next level, you have plenty of options. However, it's usually best to start with what's most cost-effective. Hiring an experienced real estate producer is an uphill climb, and newer ones will need time before they can contribute effectively.

What's the solution for empowering each member of your team to accomplish more? You won't find it in the old-fashioned playbook of internal competition and long hours.

The answer to higher productivity at a lower cost is technology. And it will also keep your team running for the long haul while lowering burnout risk.

Real Estate Is Going Online — Your Business Must Be Ready to Serve in Cyberspace

Technology doesn't replace the human aspect of real estate. Instead, it makes it easier for real estate pros to focus more attention on what they do best. In order to make full use of their people skills and local knowledge, they need to make a strong first impression.

That impression is made online.

Among Millennials and the emerging Generation Z, the great majority of buyers go online to start their home search. They don't look at individual real estate agents or brokerages until they are further along in the process and ready to examine specific properties.

Although access to your local MLS gives you many amazing tools, it is not enough on its own. You need to go a step further by making sure first-time visitors to your listings are getting a fully branded online experience — one that starts the process of positioning you as a trusted advisor.

The "old-fashioned" MLS Listing Book is all but gone.

In its place is your real estate website, which not only shows prospects all of the same properties but establishes the unique value you offer in comparison to your peers and competitors. Done right, your website has the power to educate, inspire, and guide prospects to become leads, then customers.

Marketing Automation Helps You Establish Rapport in Just Minutes a Week

Agents can't spend all of their time on the phone — they need a scalable way to build relationships from dozens of people to hundreds. A real estate CRM provides that exact opportunity, giving them full access to the best in email marketing, real estate social media, and much more.

For just pennies per person per day, every member of the team has the ability to craft and hone their message in a way that distinguishes their unique insights. For example, it is now possible to send out emails targeted to leads' interests every week with just a few minutes of initial setup.

Agents can control and customize emails so that their voice and brand are always represented. And with each connection made, recipients are that much more likely to select them over other agents across the local area. This is especially valuable when leads may need weeks or even months to make a decision.

Every real estate agent knows that following up is the secret to success. Sometimes, it's necessary to follow up anywhere between nine and fifteen times. With online technology, however, you can often cut out fourteen of those interactions and still have a robust relationship in place. It is just that simple.

Like all technology, real estate marketing automation is about saving labor. It's no longer effective for agents and brokers to "burn the candle at both ends." Those who really achieve the most stay firmly centered in their area of genius and allow the right resources to do rote, routine tasks for them.

That transition accelerates growth — and sometimes, it's the only way to grow.

Don't wait any longer to embrace the future. Contact us today to find out more.

June
8

Most people know more than one real estate agent. Likewise, even if they know you well, the majority of people you connect with aren't ready to jump into the market: If you're lucky, they'll be thinking about it. A final decision could be weeks or months away.

What should a real estate agent do in the meantime?

The traditional answer is "follow up." And while following up is important, it's a little too vague on its own to be useful. What's the best, most effective way to maximize the power of your follow-up while saving precious hours of the day? The answer is email marketing.

By turning first-time website visitors into email marketing subscribers, you ensure that you can connect with them on a regular basis. Providing helpful, informative content through email helps you reach your goals while enabling your leads to do the same. That positions you as a trusted adviser.

Alternatives like phone calls and in-person visitors are interruptive and demanding of both your time and the lead's. On the other hand, an email can be dispatched in seconds. Using the power of email marketing automation, you can speak to a thousand people as easily as just one.

The Biggest Mistake Real Estate Agents Make with Email Marketing

Email marketing is believed by many experts to be the digital marketing technique with the highest ROI. It only takes pennies a month to maintain your email campaign, but you can inspire action that results in thousands of dollars in commissions or referral business.

That said, your emails must be precise to be powerful. If you are sending out email without a clear plan in mind, your results are likely to be disappointing. Those early disappointments can lead you to think a robust approach to email isn't worth the necessary effort.

Get through the initial setup phase, however, and your real estate marketing CRM can shoulder much of the work for you afterwards. The most important thing is to avoid the most common mistake in email marketing. If this mistake is baked into your assumptions, it can hold back your entire campaign.

The mistake is this: Believing your email marketing is only about your listings.

Yes, your listings can and should be a part of your email marketing. Especially if you know enough about a lead to understand their priorities and expectations for their next home, a targeted list of properties is a value-add. But it shouldn't be the only thing in your email marketing strategy.

To distinguish yourself from all the others out there, you need to go above and beyond.

That means sharing helpful, informative content laser targeted to each lead.

How to Bring Your Real Estate Email Marketing Strategy to the Next Level

No matter if you're just getting started with email or you've had it going for a while without seeing the results you want, it's not too late to make it work for you. Email has the potential to influence readers and inspire them to reach out to you, helping fill your schedule with less work on your part.

Here's how to strengthen your email results:

  • Develop a Compelling Lead Magnet
    A lead magnet is a sophisticated piece of content that helps the reader to solve a problem or answer a question. People agree to join your email list in exchange for access. One useful lead magnet is a market analysis of the local area. A neighborhood comparison is another. As a DeltaNET customer, you'll be able to create a white-labeled Market Watch Report any time and receive it in a matter of minutes.

  • Segment Your List by Buyer Persona
    Who is your ideal customer? Even if you have only one very specific customer persona — say, first-time homebuyers — you will still need three segments: One for leads, one for current customers, and one for those whose transaction is complete. Segmenting your list helps ensure the information each subscriber receives is relevant to their needs. It also makes your list part of your customer retention.

  • Use Video to Tease Website Content
    Video is the most popular content online today. Most people greatly prefer it to text content, and they will even rank it over still photos and other visuals. By embedding a short video in your email, you can greatly raise the odds that readers will click through to view an article or a listing.

  • Turn Subscribers into Contacts
    Although you can't control the timing of a buy or sale, you can nudge subscribers so they can get off the fence sooner. Be sure you are publicizing events like open houses, giving subscribers opportunities to take the next step. The more action they take, the more likely they are to become customers.

Contact us to discover how DeltaNET technology can help your email campaigns.

June
8

One of the best ways to create a successful marketing campaign is to segment your audience. Many agents will create "buckets" by dividing their client and prospect contacts, then focusing most of their efforts on the most likely to buy or sell soon.

That's not a bad strategy, but this approach often only yields short-term benefits. The system creates a marketing cycle of "prospect, prospect, prospect – secure leads – then process, process, process" these transactions. The challenge for agents is this becomes a roller-coaster approach to business growth. You feast after closings and famine when hunting for more business.

By leveraging the potential of the DeltaNET® 6 CRM, you can end the roller-coaster nature of your business. Delta's tech toolset allows you to create ongoing, set-and-forget marketing campaigns that build both immediate and longer-term business.

Targeting both ready-to-transact prospects and nurturing longer-term potential clients is particularly valuable when statistics now tell the average homeowner tenure is just over 13 years. As a result, real estate agents often face one of the most prolonged business cycles in terms of repeat business.

But real estate veterans will tell you that a lot, if not the majority of their business, comes from referrals. And although people live in their homes for a long time, these same people buy vacation homes and investment properties.

Generational Marketing

Another way to design your marketing campaigns to fulfill short-term and long-term business needs is to segment your contacts by generation. How many would fit in each bucket when you look at your total sphere of influence?

· Generation Z (ages 12-23)

· Millennials (ages 24-42)

· Generation X (ages 43-57)

· Baby Boomers (56-76)

(Ages shown are based on National Association of Realtors research)

And more and more, demographers are breaking these generations down even further by bifurcating two of the largest groups – Boomers and Millennials. The National Association of Realtors makes its distinction this way:

· Generation Z (ages 11-23)

· Younger Millennials (ages 24-32)

· Older Millennials (ages 33-42)

· Generation X (ages 43-57)

· Younger Boomers (ages 58-67)

· Older Boomers (ages 68-76)

· Silent Generation (ages 77+)

What if you also knew the buying and selling habits, overall, for each of these generation segments? Fortunately, the National Association of Realtors recently released its "NAR 2022 Generational Trends" report.

This 140-plus page survey document is a treasure trove of statistics to help you better reach each of your audiences.

A great example is the share of buyers and sellers in today's marketplace by generation.

Share of Sellers by Generation

· Generation Z: 2%

· Younger Millennials: 6%

· Older Millennials: 20%

· Generation X: 24%

· Younger Boomers: 23%

· Older Boomers: 19%

· Silent Generation: 6%

Share of Buyers by Generation

· Generation Z: 2%

· Younger Millennials: 18%

· Older Millennials: 25%

· Generation X: 22%

· Younger Boomers: 17%

· Older Boomers: 12%

· Silent Generation: 4%

NAR explains that they broke apart both the Boomers and Millennials by age into two groups because these segments have "differing demographic and buying behaviors."

For example, researchers found that Younger Boomers were more likely to purchase in a rural area, while Older Boomers (likely due to retirement) moved the furthest distance. In addition, Older Millennials had one of the highest shares of married couples among these generations (64%), while Younger Millennials had the highest share of unmarried couples (21%) buying homes.

Generational Impact on Real Estate

It's valuable to understand the massive influences that each generation has today – and will have tomorrow. For example, Millennials comprise the largest – and growing – share of home buyers at 43%. Eighty-one percent of Younger Millennials are first-time buyers, more than any other age group.

Boomers are motivated to move closer to friends and family, move due to retirement or a desire to have a smaller home. They also are more likely to purchase homes in a small town. Gen Xers have the income – the highest earning power at a median annual income of $125,000. Gen Xers also buy the most expensive homes: $320,000 with a median average size of 2,300 square feet. They are more likely to purchase a multi-generational home or move because of a job relocation. They are the most racially and ethnically diverse population of homebuyers.

And while Gen Z currently has little impact on buying and selling homes as they capture just 2% of the market, play the long game with this crowd, and you could win. Gen Z is a group that is interested in becoming homeowners.

How do You Reach Each Generation?

Different generations rely on different communication methods and social channels. For example, Boomers primarily use email and are active on Facebook. Millennials and Gen X are text-centric and engage with businesses on Facebook and Instagram. Gen Z loves the video-oriented platforms YouTube and Tik-Tok.

More importantly, understanding what's important to each generation and where they are in their buying and selling cycle can help you connect in the right way. Knowing your audiences and their communication habits is the first step to successful marketing.

The new NAR 2022 Generational Trends Report allows you to see each generation's buying and selling habits. Knowing these differences unveils the myriad of business opportunities each group can offer you.

Next, you'll need to provide the right content that engages each generation. That's different too. Just as you need to understand the communication preferences of each generation, you also need to understand the content consumption habits.

Once you better understand generation habits, you can use this knowledge to create more effective communication strategies and content.

The Power of Social Media

Market research from Sprout Social tells us that more than three-in-four consumers (76%) have used social media within the last year, and 63% have bought from it.

Millennials are avid social media consumers. Their social media usage is up: 72% report their social media activity has risen in the last year. Millennials are more likely to use Facebook (70%) and Instagram (64%) to connect with businesses. They also are the generation most likely to buy something after seeing an ad, watching a video review or reading a review on social media.

Gen Xers are not digital natives, yet they are the second biggest consumers of social media among generational groups. Their appetite continues as their consumption rises: 76% said they used social media more in the past year. Gen X's first choice of social platform is Facebook, followed by WhatsApp and Instagram. They also value responsive customer service.

Baby Boomers may have come late to the social media party, but they use Facebook the most today: 92% of Boomers have an account. Their social use is also growing, with two-thirds of them reporting an increase in social media use in the past year.

According to the Social Sprout study:

· Baby Boomers' primary motivations for liking or following companies on social are to learn about new products/services (69%) and stay up to date on company news (51%).

· Most Baby Boomers (87%) are likely to buy from a brand when someone they trust recommends a product/service.

· More than two in 10 Baby Boomers reach out to businesses on social when they have feedback, second only to email.

You can see why the popularity of Delta Media's Ad Wizard is at an all-time high. It's tough for agents to engage on one social channel, much less manage ads and budgets on a social channel.

That time-consuming process is automated by Ad Wizard, built to help agents maximize their exposure on Facebook and Instagram.

The Impact of Email

If you have deep knowledge about your targeted audiences and know their communication and social media behavior, you now know your audiences and have the right way to engage with them figured out.

But you still need to deliver to each audience the right messages. If you are like most real estate agents and brokers, creating content is challenging and takes time. The good news is that Delta Media can do the heavy lifting for you.

One of the most powerful and easiest to use tools within the all-in-one DeltaNET® 6 CRM platform is its AI-drive email marketing and newsletter campaigns. When you are looking to deliver the right content at the right time to the right audience, this is your go-to solution.

According to researchers, email is still the most preferred communication channel overall for communication from a business. That's true of Millennials, Gen X, Boomers and even Gen Z.

The best part of the Delta Media drip email campaigns is that they are ready to go, so you don't have to create content. But, most importantly, the interaction that prospects have when they read your emails and newsletters helps determine the future content they will receive. The magic of using artificial intelligence for marketing is that it gets smarter by learning what the reader wants, sending them more of the content they prefer.

This is how Delta helps you achieve marketing that has more impact and success: by helping you send the right message to the right audience, the right way, and at the right time.

June
1

Real estate technology is moving faster than ever, and some agents are beginning to wonder if they'll be left behind. Big industry players have made moves to automate real estate in disruptive ways — but, in the long run, they've only succeeded in "disrupting" their own business.

It is becoming more obvious that the average buyer or seller doesn't want a fully AI-driven process, nor do they want to do it all themselves, no matter how convenient the tools become. What they want is personalized advice from a local expert.

Rather than replacing agents, the best technology enhances what they can do.

More Accessible Technology Means Better Results for Organizations of All Sizes

It was not that long ago when the best technology was available only to the largest brokerages. With the introduction of Customer Relationship Management tools like the DeltaNET®6, that's no longer the case. From large enterprises to independent agents, everyone can benefit.

Likewise, CRM technology was once limited mainly to B2B sales teams. With a CRM solution built by and for real estate professionals, it becomes possible for any member of a team to be more productive than ever before — while doing less work and making fewer errors along the way.

Not even the most advanced technology available can do what real estate agents do: Guide customers to informed, confident decisions about buying and selling. But what technology can do is accelerate and automate rote tasks and routines, especially those related to marketing and advertising.

You know marketing consistently is an essential part of your business success. But how often have you set out to do it only to have other priorities take center stage? It's a common problem for people at all stages of their careers, and precisely the one technology is best suited to overcome.

Technology Supports Your Efforts to Deliver the Human Touch Every Time

To work with you, someone has to know you, like you, and trust you. One unique aspect of real estate is that you often must build that rapport before the person steps into your office for the first time. For that to work, technology needs to be there to fill in the gaps.

From your real estate website to social media and email marketing, an all-in-one technology center of excellence like DeltaNET®6 ensures that you are always communicating with your audience in a humane, consistent way — no matter if you're talking directly to one person, one hundred, or one thousand.

For email, it does this through a combination of templating and personalization. You set up campaigns once, for just a few minutes at a time, then the system fills in the blanks based on individual behavior. Every mailing list subscriber gets a tailored experience based on their interests.

For social media, an event-driven approach is best. For example, you can have automatic updates made whenever details on your active listings change. You can also instantly publicize new listings, focusing a fast-moving audience's attention on virtual tours and other features that matter to them.

Yes, you could do it all yourself, painstakingly writing social media updates and emails by hand. In the end, though, this wouldn't make the quality of your communication better. Instead, it would just mean spending more time on it, to the detriment of all the other things that move your business forward.

The Future Is Now for Real Estate — and Marketing Automation Is Ready to Help You

As real estate agents, we know technology isn't the answer to every problem. Despite rosy predictions about the future of machine learning, we are probably 200 years away from fully autonomous robots doing the work of today's agents.

In fact, an Oxford study ranks "real estate sales agents" near the middle of the pack for their long-term computerization risk — suggesting it will take a long time and a lot of technological development before agents and brokers need to be concerned.

In the meantime, technology is not an enemy, but an ally. You can use it to build the practice you want by giving yourself the leeway to spend your time and energy wisely. It's no longer a choice between so many long hours of marketing or nothing at all. In this sense, at least, you really can have it all.

That's an essential piece of the puzzle for agents and brokers who want to optimize their business for work-life balance. Within just a few weeks of implementing real estate CRM technology, you can save dozens of hours. Those can be used to push your business further or get the rest you need and deserve.

Delta Media Group is here to help you bring the promises of technology down to earth in your career. Contact us to learn more or begin.

May
18

One of the most powerful digital marketing approaches is also the least expensive.

Once you set it up, email marketing costs only pennies a month. With an all-in-one real estate solution like DeltaNET®6, you automate the process. That leads to a constant flow of targeted emails that deepen relationships with your prospects, leads, and current customers.

Not sure email is right for you? Experts estimate email offers more than $30 of ROI for each dollar spent. With email, you have the power to inspire your potential customers, helping them get off the fence and onto the market.

Some real estate agents worry about rules and regulations that apply to email marketing. Luckily, all the compliance issues are handled by your CRM as long as it's configured correctly. That gives subscribers a one-click solution for unsubscribing, which represents the bulk of your responsibilities.

In exchange for this little bit of digital housekeeping, you can leverage a powerful opportunity to stay in contact with your entire network all at once — providing targeted, valuable content to each individual on your list based on their specific needs and interests.

That helps you transform your brand and position as a true local authority.

What Email Marketing Drip Campaigns Are and Why They Work

When you look at email marketing as part of your overall digital marketing strategy, you will probably see the term "drip campaign" frequently. A drip campaign consists of emails you send on a regular basis, typically once a week, but sometimes every two weeks or once a month.

With a drip campaign, you are consistently staying in touch. Each subscriber gets useful, informative content that helps them make informed decisions. At the same time, they become more familiar with your brand and what you can do for them.

For a drip campaign to be successful, there are some key aspects to be aware of:

Email List Segmentation

Segmentation means creating smaller "sub-lists" within your email marketing list to ensure the right people get the right information every time. One of the most obvious examples is having a segment catering to would-be homebuyers and a separate segment for those who have completed the buy.

With email list segmentation, you can laser-target each person's questions and worries wherever they are in the process. Segmentation enables you to get more repeat business than you otherwise would and centralizes the process of asking for referrals, too.

Email Timing

Most email subscribers are recruited through the content on your website, though some may join your list through a current home listing or after signing up for an open house. Whatever the case, it's crucial to set expectations upfront, so they are opting in with complete consent.

If you promise emails once a week, email only once a week. Change things up only in the most serious of circumstances. When people understand what to expect, they are less likely to unsubscribe since they trust you to do exactly what you said you would do.

Another aspect of timing is sending out your emails when your target audience is most likely to be active. You can optimize these settings directly from your CRM. For most working adults, online activity jolts upward around lunchtime and again in the early evening after work.

Calls to Action

Every piece of content, from your blog posts to your individual emails, is meant to inspire action in some way. Most blogs will direct people to sign up for your social media or email, for example. Your email, in turn, usually focuses on getting people to call you for the first time to set up an appointment.

You make this explicit with a call to action or CTA. A CTA can be very simple — "add to cart" is probably the most common one along with "call us today." Each email should have one CTA, though it can be repeated throughout the text if the message is long. Without it, most people simply will not take action.

Limited Time Offers (LTOs)

Limited time offers (or LTOs) are common in retail and other industries, but they need a special spin to work in real estate. It makes sense when you take a step back and look at it strategically: The point of an LTO is to motivate people by giving them a sense of scarcity. The same can be done with your listings.

When you have a hot listing that you know will stand out, promote it to those in your list you know are looking in the area. You can make it even more effective by using a video walkthrough or virtual tour to help them see for themselves just what makes the property special.

Contact us today to get started with email marketing drip campaigns from digital marketing experts.

May
10

A real estate CRM provides total visibility into your prospects, leads, and current customers. That makes it easier to know precisely when and how to follow up with the people who can advance your business, potentially saving you thousands of hours of work in a year.

That naturally raises the question: Why doesn't everyone use one?

Long before there was a dedicated real estate CRM, the concept was limited to enterprise sales teams in a variety of unrelated industries. Salespeople who were converting to digital for the first time usually had an established style of doing things, which made them less likely to embrace a CRM with gusto.

In some cases, this meant the old-fashioned approach with Post It notes and overstuffed filing cabinets. In others, there was a slew of unrelated apps where data would bounce from one place to another. In either situation, a CRM offered clear benefits — faster, easier, and usually much less expensive.

But thanks to that history, some myths about CRM continue to circulate. Even today, real estate agents might not realize the powerful benefits they have to offer.

Let's take a closer look at some of the biggest CRM myths around:

  • MYTH 1: Having a CRM Means Dealing with a Lot of Data Entry
    Like any piece of software, your CRM starts with a little bit of setup. That might take a day or two — but when you choose a real estate CRM, you have all the help you need. As for data entry, you won't see much of it after the first week. When configured correctly, your real estate CRM can automatically pull lead and customer information from your website and event registration forms.

  • MYTH 2: You Need to Be a Computer Expert to Use a Digital CRM
    A modern CRM is designed to be simple and caters to a wide variety of needs. Everything is laid out where you would expect it and where you can easily find it. Workflows are based on how real estate practices already operate every day. In just a few minutes a day, most people can master the learning curve of a CRM within a week. And once you see the benefits, you won't want to go back.

  • MYTH 3: Using a CRM Is Too Time-Consuming
    If your schedule is packed and you feel like you don't have time for even one more thing, that means it's the perfect opportunity to get started with a CRM. A CRM may look intimidating at first, but it will start saving you time every day within the first month. That really adds up, and it means you can focus more time and attention on the things that move your business forward in the long run.

  • MYTH 4: Time Spent on CRM Is Better Spent Looking for Leads
    The first year of any real estate agent's career is spent learning the ropes and deciding what the ideal customer is like. After that, however, there needs to be a plan in place to go from "chasing down leads" to attracting them to your digital doorstep. Your CRM is the foundation of that effort, as it gives you the ability to deliver consistent, valuable marketing communication across all of your platforms.

  • MYTH 5: A Real Estate CRM Is Too Expensive
    Agents who are currently using a half dozen different apps to manage their work often discover that a dedicated CRM is less expensive than licensing their other subscription products. The DeltaNET 6 CRM is designed to be affordable for real estate practices of all sizes, from large brokerages to solo operators. It scales with you as your needs grow and change, so you are always getting value from what you pay.

  • MYTH 6: Only Big Businesses Use a Real Estate CRM
    Over the last few years, large brokerages from coast to coast have made the leap to CRM. That doesn't mean only the biggest companies can use them. Far from it! If you are in a market with a lot of large, entrenched competitors, that is an even bigger reason for you to adopt CRM as soon as possible. With world-class technology at a fraction of the price, you can stand head to head with your local rivals.

CRM Technology Isn't Just for Sales Teams Anymore — Now, Real Estate Pros Can Benefit

With DeltaNET 6, your very own real estate CRM, you get AI-driven visibility into your business from the first moment you log in. Not only that, but DeltaNET is packed with features to automate your digital marketing, making it simple to cultivate lasting relationships through email, social media, and more.

It's the key to doing less and achieving more.

Contact us today to find out more or get started with this all-in-one real estate center of excellence.

May
5

It's a sure thing that the majority of your future clients will first encounter your brand online.

Even with the personnel and resources of a large brokerage, in-person events can only achieve so much coverage within your community. Experts estimate only about 1% to 10% of people you encounter on a daily basis will be ready to enter the market when they make contact with you for the first time.

Knowing all that, your brokerage website has a number of big jobs to do:

  • It must attract the right targeted traffic to your digital doorstep
  • It must explain precisely what you do and who you do it for
  • It must help maintain a relationship over weeks and months

Your website is the centerpiece of your digital marketing strategy. While it doesn't "do it all," nothing else will get done without a website to serve as the hub of your online brand. Its role goes far beyond being a "digital brochure." Done right, it has the potential to deliver immense strategic value.

Here's how to make it happen:

Post Helpful, Informative Content

Content marketing is the name given to building a relationship of trust by providing a foretaste of the value you can offer clients before they even sign up with you. This content should be both helpful and informative, helping visitors solve problems or overcome challenges in their real estate journey.

  • Promote Your Content with SEO
    Search engine optimization (SEO) is a collection of design and technology techniques that signal search engines about your high-quality content. In order for your content to raise your search engine visibility by appearing in relevant searches, you must have an SEO strategy you follow consistently.

  • Make Your Website Mobile-Friendly
    A responsive website is one that automatically adjusts in both navigation and appearance to suit the way a smartphone or tablet browses the Web. Without this adjustment, mobile users can get frustrated and click away — and an increasing number of younger buyers use mobile as their main source of connectivity.

  • Capture Lead Details Throughout Your Website
    As someone interacts with your website, you should be learning more and more about that person's needs. One way to capture leads is to develop a "lead magnet," a rich, detailed piece of content website visitors can receive in exchange for agreeing to join your mailing list.

  • Build Your Opt-in Email Marketing List
    Email marketing is one of the most powerful opportunities in real estate, especially for large brokerages with the staff power to handle the increased volume. By segmenting your list for buyers, sellers, new leads, and other use cases, you can ensure each subscriber receives only content that matters to them.

  • Turn Subscribers into Customers
    Email subscribers are somewhere in the middle of your digital marketing funnel. While you can't "make" them take action, you can inspire them with the right opportunities. Be certain they are receiving event invitations such as virtual tours, open houses, and featured listings in their area.

  • Make Your Text Content Stick with Video
    On the internet, people don't read — they scan. They are looking for the information that's most relevant to them and will simply tune out anything else. Video content is much more likely to inspire action than plain text, and it is usually more memorable for your visitors, too.

  • Showcase Your Featured Listings Prominently
    A good real estate website makes it easy for visitors to browse listings of value to them. Your MLS access gives you the tools you need to highlight new listings, enriched content like video and virtual tours, and relevant updates in real-time. Give your most crucial listings prominent billing on your website!

  • Be Smart About Social Media
    Instagram is the overall winner when it comes to social media marketing for real estate, but Facebook and LinkedIn both hold opportunities for the right brokerages. Expand the reach of your best content and listings with social media, staying focused on platforms where your audience is highly active.

It's Not Too Late to Turn Your Website into a Lead Generation Powerhouse

Ready to put your website to work?

Even if your website hasn't reached its full potential just yet, it is not too late to make a positive change. With the right guidance from digital marketing experts, you can revitalize your real estate website so it produces a bottom-line value that moves the needle on your goals.

There are many different aspects to getting the most value from your website. For the best results, they all need to come together effectively. But once the initial work is done, your team can benefit from the power of digital marketing automation, reach more people, and save thousands of hours a year.

Contact us today to find out how your brand can benefit from the best real estate websites.

May
3

Generational marketing is more important to real estate agents than ever.

In generational marketing, you segment and focus your marketing based on techniques and messaging relevant to an age group. For instance, Baby Boomers often respond to mailers, but Millennials require a technology-forward approach.

There are four generations in today's housing market, each with its own concerns and challenges. Generational marketing crafts customer touch-points to improve their experience and meets them where they are in terms of their unique expectations.

Let's take a closer look at the generations and how they differ.

Understanding the Different Generations in Today's Marketing Environment

Baby Boomers

Baby Boomers are aged between 57 and 75 years old today. They are the generation that built many of America's modern institutions, benefiting from the post-World War II boom and an environment where many of the country's main competitors were focused on recovering from conflict.

From a marketing perspective, Baby Boomers require a personal touch. They are not as comfortable with digital marketing, but "guerilla marketing" tactics still work well for them. Many will buy their last home in the coming years, though an increasingly large portion has already done so.

Generation X

Aged 42 to 57 today, Generation X was once known as "the MTV Generation." Most came of age in the "me first" environment of the 1980s, representing a break from their parents' views. Many are now in the prime of their careers, with high disposable income paired with an eye toward retirement.

Over the years, Generation X has tended to prioritize saving over spending, but that doesn't make them spendthrifts. You can reach Generation X with a variety of tactics. Email and social media are mainstays, but traditional mailers and brochures can still be effective.

Millennials

Aged 26 to 41, Millennials are currently the largest generation in the U.S. workforce. The eldest of this cohort were among the last people to grow up without the internet. Since their teen and college years, "always on" connectivity has become ubiquitous through a panoply of mobile devices.

Living through multiple economic meltdowns, Millennials have usually been wary of large financial institutions and the idea of a home as an asset. That said, they are buying in greater numbers than before. They will make up the majority of both buyers and sellers for the foreseeable future.

Millennials focus more than others on doing their own research online long before they reach out to a real estate agent. As such, they demand an omnichannel digital marketing experience that meets their needs all through the buyer journey. Email marketing is essential to building a relationship with them.

Generation Z

Believe it or not, Generation Z is already making its mark in the housing market. If younger Millennials were the first "digital natives," then Generation Z makes up the first "mobile natives," some of whom had their first iPad or other tablet computer as early as kindergarten.

This naturally shapes the Generation Z predisposition toward digital marketing. With the oldest now 25, fresh waves of Gen Z college graduates will be coming each year. They will be starting careers and even families. In general, they have a very high opinion of the value of a home as an asset.

Many in Generation Z are sanguine about buying a home and even wish to do it before they turn 30. One striking aspect of the recent seller's market is the unexpectedly robust activity of Generation Z. From a marketing viewpoint, they are much like Millennials, seeking authenticity and alignment with their values.

Building a Generational Marketing Strategy that Works

  • Determine the Generational Focus of Your Ideal Customers
    Generation goes hand in hand with life stage. You no doubt already have a general idea of your usual customer's generation: First-time homebuyers have very different needs than Empty Nesters, after all. A generational profile gives you a strong idea about what kinds of problems customers need to solve.

  • Adjust Your Marketing Mix Appropriately
    Older customers usually respond well to mailers, brochures, and face-to-face events. If you are working with Baby Boomers or Generation X, make certain your marketing reflects that. Since they also tend to enjoy voice calls more than younger customers, ensure it is easy to contact you by phone, too.

  • Use Automation for Consistent, Value-Added Activity
    Aside from Baby Boomers, virtually all your prospective customers respond well to social media and email marketing. Email marketing in particular is essential to building a long-term relationship with prospects who may take weeks or months to enter the market after their first contact with you.

Generational marketing may sound complex, but it is worthwhile, even if you work with many different categories of customers. Contact us today to discover how marketing automation can save thousands of hours of work while giving you compelling, helpful, and effective generational marketing.

April
21

Email marketing continues to rank near the top of the charts for real estate agents who want to quickly, consistently and effectively reach a large pool of prospects with targeted, relevant content that converts. Whether you're new to email marketing or want to modernize your existing strategy, success starts with having a clear, detailed plan for reaching your goals. Here's how to unlock your email marketing potential, improve conversion rates and save tons of time in the process.

While there are many effective real estate marketing channels, few can boast the wide user base and nearly universal integration of email. No matter the demographic you wish to reach, chances are that they have an email account and check it every day. With the right tactics, you can turn email marketing into a consistent, reliable source of leads and a powerful tool to convert those leads into clients.

Start with a Consistent Schedule for Email Marketing

Email marketing works best when you choose a schedule and send emails regularly. When a new contact joins your email list, that schedule typically starts with a welcome sequence, during which you send a series of automated emails over the course of a few days to introduce yourself. These emails often have some of the highest open rates and are critical to establishing yourself with each contact.

Over time, the emails may become less frequent but should still adhere to a regular schedule. Basically, you don't want to overwhelm your audience, but you don't want them to forget about you, either. Most agents find that scheduling a few emails a week per contact is the best way to strike the right balance.

Segment Your Email List

Unlocking your email marketing potential requires sending the right messages, to the right people, at the right time. That's why it's so important to segment your email list based on the needs of your audience. This might mean segmenting based on whether a prospect is a buyer or seller, as well as whether this is their first time buying/selling a home. You can also segment based on the location where they're shopping, the type of real estate they're searching for, or any other key factor that helps you differentiate your target audience.

Be Informative and Personable

In order to keep your open rates high and have the best chance of converting, you need to provide email content that your audience wants to see. The good news is that if someone has opted into your email marketing, they're clearly seeking information on real estate. Your job is to make your email marketing as informative as possible, based on the needs of each segment of your audience.

Just as importantly, you want your email marketing to be personable and avoid the hard sale. While the ultimate goal of email marketing is to generate new business, your audience wants to be informed rather than pitched. Including a call-to-action at the end of your email is a good thing, but turning the whole email into a call-to-action is a mistake to avoid.

Leverage the Power and Time-Saving Benefits of Automation

We've stressed the importance of keeping a regular email marketing schedule and sending the right content at just the right time. Email drip campaigns make it easy to accomplish both goals while saving time with automation. Set up automated, informative campaigns that help nurture leads over time, tailored to buyers, sellers, first-time buyers, and prospects at every stage of their journey.

Integrate Social Proof

Integrating social proof into your email marketing is a great way to boost conversion rates and show prospects what your current clients have to say about your real estate services. For email, including testimonials is usually the best way to integrate social proof. Ideally, the testimonials that you include will be relevant to the segment of your audience that you're trying to reach.

Don't Forget About Your Clients

Speaking of those current clients, you don't want to forget about them when it comes to email marketing. Following up after a purchase or sale is simply good business and shows clients that you're still there for them after closing day. It's also a great way to generate referrals, as well as social proof that you can integrate into your real estate website, email marketing, and social media marketing.

Take Your Marketing to the Next Level with DeltaNET®6

The right real estate CRM makes it easy to boost your marketing, generate more leads, and save time by automating marketing tasks without sacrificing quality. DeltaNET®6 simplifies email marketing with email drip campaigns, AI-driven email newsletters, bulk email blasts, customizable eCards, and email templates that make it easy to send personalized messages for any occasion.

April
19

As a real estate agent, building long-term client relationships is essential to growth. There are two times when having a deep relationship is especially vital.

First comes the initial decision to choose a real estate agent. By sharing helpful, informative content on your real estate website, you can build credibility as a trusted expert. This is important because it might take weeks or even months before someone actually decides to dive into the market.

If you've built a foundation with a potential client, you are more likely to be chosen in the end.

The second time strong relationships come into play is after the initial transaction. No matter whether you work with buyers or sellers, you can expect that they will take 4-7 years on average before needing your services again. But, all the while, they can be providing you with referral business.

In the first year of any agent's career, it's normal to spend most time "chasing down leads." You need to learn the ropes, decide what works for you, and define your ideal customer. Beyond this point, however, it's crucial to start generating leads in a less effort-intensive way, and referral business is a big piece.

Some of the most successful real estate agents in the United States today get the majority of their work from qualified leads through their website, combined with referral business from satisfied customers.

That starts by focusing your attention on long-term customer relationships. And the process is much easier when you have the right technology in hand.

How Your CRM Can Boost Your Long-Term Client Relationships

To cultivate deep relationships, real estate agents need to make the best use of their time. That means cutting down on repetitive tasks and focusing on what moves you forward. Now, more than ever, that's achieved by implementing customer relationship management software for real estate.

Customer relationship management, or CRM, gives you complete visibility into all your relationships, so you never lose track of the people who matter to your business. You can easily see where your leads, prospects, current customers, and past customers stand in relation to their transactions.

An AI-driven CRM becomes a "center of excellence" that connects the dots between thousands of data points to keep you informed. It will clue you in on exactly when and how to follow up to maximize the positive impact you can make on those in your network.

Plus, it means spending less of your energy on time-intensive marketing tasks — those things you know you should do but that often slip down the priority list. Your CRM is a powerful machine learning multi-tool that helps you prioritize and execute in a fraction of the time.

Let's take a closer look at how technology can enhance your relationship-building efforts:

  • Faster, More Targeted Email Marketing
    Email marketing is one of the most effective ways to spark a new relationship. Subscribers preview the value you have to offer, fostering rapport and trust. But writing weekly emails can add up to hundreds of hours of work. A CRM can help you deliver attractive template-based emails in just a few clicks.

  • Social Media Without the Time Sink
    Real estate agents are the most successful of all professionals at turning their social media following into concrete business value. But even they run a risk of hours of scrolling their feed with nothing to show for it. Event-driven social media updates from a CRM save time and zero in on what matters to followers.

  • Complete Integration with Listings
    Listings are the gateway to action for your buyers. But without data, you can't tell which listing features are driving interest. With your CRM, you can showcase your new listings directly on your website and capture detailed engagement information, helping you improve with every new listing you publish.

  • The Power of Video Made Easy
    Video marketing is the next best thing to being there, but real estate agents have traditionally faced a steep learning curve. Properties in Motion is just one DeltaNET®6 feature that can help you use compelling visual content to captivate buyers and get them to linger over your listings.

  • Digital Advertising Without the Mystery
    Online advertising is often worthwhile for real estate agents. It's the key to getting immediate attention on any new listing and racking up plenty of open house registrations. But ads can be complicated, and a simple oversight may make them unprofitable. Ad Wizard offers at-a-glance ad campaigns.

  • The Right Technology Enhances the Human Touch
    Honesty, clear communication, and a genuine interest in your customers are indispensable to real estate success. Customer Relationship Management doesn't replace these elements: It helps showcase them in all you do while saving more time and energy along the way.

Contact us to find out more about digital marketing for real estate agents.

March
22

Over the last few years, real estate agents have been looking for new and better ways to save time by incorporating technology. The pandemic accelerated key trends already taking place in real estate. The right technological tools are more important than ever for running your practice efficiently.

One of the most valuable parts of that process is Customer Relationship Management.

Customer Relationship Management, or CRM, was already in use in a wide range of industries before it ever reached real estate. Outside sales teams from coast to coast rely on it to monitor and manage the complex web of relationships that move their efforts forward.

But many real estate agents haven't made the leap yet, in part because a true CRM for real estate was hard to find. With better options than ever before now available, it's time to take a second look at the CRM trend and see exactly what it can do for you.

What Is Customer Relationship Management All About?

Customer Relationship Management is the modern answer to one of the biggest challenges that have always plagued real estate: Keeping track of people. It was not that long ago when the average agent would spend days each week just tracking down prospects, leads, and even their own customers.

The days of the overstuffed filing cabinets are over, however, and there's a better way to do things. A Customer Relationship Management app centralizes all the data on your prospects, leads, and current customers. It gives you complete visibility into relationships and the next steps for everyone you know.

This helps you monitor all your current transactions and determine if leads are standing still or stepping forward on their real estate plans. Using the power of artificial intelligence and machine learning can also make it easier than ever to follow up with each person and inspire action.

In effect, a real estate CRM is a "command center" that brings everything together into one place. This is essential for real estate agents who've found themselves struggling to get results from a hodgepodge of productivity and scheduling apps that don't necessarily work together effectively.

The right CRM has the potential to replace dozens of other applications, including those you may now be paying expensive licensing fees for. Because all of the features are designed to work together, you never need to be concerned some piece of the puzzle won't "integrate" or share data with all the rest.

How Does a Customer Relationship Management Suite Work?

Behind the scenes, there are two key elements to how CRM works. First, it connects to your website and social media, collecting and parsing the information that flows through those channels daily. This allows you to respond instantly when leads signal, through online behavior, that they are ready to act.

Since so much of real estate is done online, most of the data the CRM uses is collected automatically. The second element is data you input manually based on your personal networking and other face-to-face encounters. This puts your entire network "on your radar" as represented by your CRM.

At any time of your choosing, you can get an instant update on any prospect, lead, or customer. You can also look back through your entire history of interactions with someone. This means you will always be ready to provide value to them based on their unique interests.

All in all, it only takes a few minutes a day to get measurable value from your CRM. In the time you save, you have more opportunities to build your business in meaningful ways and boost your relationships. A CRM doesn't replace the human element — it makes that element more consistent and easier to deploy.

Why Is Machine Learning So Important in Customer Relationship Management?

Artificial intelligence and machine learning transform the best real estate CRMs into a reliable "center of excellence" for your whole practice. Since they learn as they go, they can make connections between thousands of data points that even the best human analyst would miss.

This equips a real estate CRM to easily and accurately score your leads based on the behaviors of past leads who became customers. Monitoring data 24 hours a day, your AI-driven CRM suite can signal you when it's the ideal time to follow up with someone, and even suggest how to do it.

Real estate CRMs can also automate social media, email marketing, and more.

These automated workflows may take an hour or so to set up at the very beginning. Like the rest of the CRM suite, though, they then work behind the scenes and report back to you. You can see exactly what results your campaigns are having at a glance.

Contact us to discover the power of DeltaNET®6 real estate CRM for yourself.

March
10

Communication is one of the most important skills for any real estate agent to develop, and there are more ways to communicate digitally today than there have ever been. Effective communication can make all the difference in landing a new client, building trust, and helping your current clients achieve their real estate goals. With young, tech-savvy buyers and sellers making up an ever-growing slice of the real estate market, mastering digital communication is critical. Here's how to communicate with confidence and what tools you'll need for the job.

Before we get into digital communication tactics, it's worth remembering some of the tried and true communication tips that apply to any situation. No matter how you're communicating, it's crucial to put the focus on the person you're communicating with, listen carefully, ask questions, and be responsive to their needs. Always aim to be courteous, punctual, reliable, and considerate of the client's time.

While body language doesn't matter in most forms of digital communication, tone does — especially for text-based conversations. Before you send a message, make sure that you're saying exactly what you're trying to say, and that your tone is appropriate for the situation. By remembering the basics for good communication, you'll be better prepared to master the many channels available for communicating digitally.

Mastering the Many Digital Communication Tools in Your Toolkit

With the basics out of the way, let's dig into some of the key tools that you'll be using to communicate digitally. Remember that it's helpful to make communication as seamless as possible and be available through a variety of digital platforms to suit the varying needs of your clients.

  • Your Real Estate CRM
    Remember all of that talk about listening, asking questions, and responding to the needs of your clients? Your real estate CRM is where you store all of the information that you learn during those communications so that you always have it available during future conversations. In addition to storing key information, the right CRM will provide an all-in-one suite of tools that make it easier to communicate with clients and prospects.

  • Easy Email Communication
    Email is certainly one of the most popular ways to communicate with clients who are actively buying or selling a home. But it's also a great tool for nurturing leads and attracting new clients. Take advantage of automated smart drip email campaigns and AI-driven newsletters to turn more prospects into clients. Automation makes it easier to lighten your own load while still sending relevant, targeted email marketing to each segment of your audience.

  • SMS Text Messaging
    Not every conversation requires a call. SMS text messaging is a convenient option for both you and your clients. When SMS text messaging is integrated into your real estate CRM, you can send texts from the desktop and mobile versions of your CRM. Just as important, you can keep an archive of all of your SMS text messages with each client so that you can easily keep track of text conversations.

  • Social Media
    In addition to the many benefits offered by social media marketing, social platforms also rank among the most popular digital communication tools. Whether through Facebook, Instagram, Twitter, or a communication-centric platform like WhatsApp, make sure that you're available to communicate on the platforms preferred by your clients.

  • Remembering Special Days
    Whether you're nurturing a lead or keeping in contact with a past client, remembering their special days is a great way to show them that you care. Take advantage of tools like custom eCards & flyers to reach out on the days that matter most. Start with an easy-to-use template, add branding, and customize it to suit any event that matters to your clients.

  • Keeping Clients Informed
    Not every client will need constant back-and-forth communication about a pending purchase or sale. Some will be in "wait and see" mode while they plan their next move, which means that your primary role will be to keep them informed of the latest developments in their real estate markets. For those clients, auto-generated My HomeFinder, Market Watch, and Seller Reports can keep them up to date on the topics that matter most to achieving their long-term real estate goals while ensuring that lines of communication remain open.

Simplify Communication By Leveraging Real Estate Tech

With so many different ways to communicate digitally, it can be easy to fill a bit overwhelmed with the possibilities. That's why it's so important to have the right real estate tech on your side, to streamline communication and ensure that you have the tools you need to build great relationships with clients. DeltaNET®6 is a real estate all-in-one solution that puts all of the latest tools at your fingertips, making it easier than ever to master digital communication.

March
3

Your real estate website is your digital first impression.

Today's buyers are more likely to meet you online than through a showing or other face-to-face event. This is only growing more true as Millennials and Generation Z buyers enter the market. Technology is essential to the lifestyles of younger buyers.

No matter whether you're a solo agent or work within a large brokerage, you already know you need a website. But is your website actually producing the business value you expect from it? For many in the industry, the answer is no. The website isn't making the strong first impression you want and deserve.

When agents first get started, it's not out of the ordinary to post a simple website as soon as possible and hope for the best. But your website is more than just a brochure that introduces you. It draws the right people to your door and helps turn visitors into customers.

Even if your website isn't doing much for you right now, it's never too late to change your strategy. Done right, your website has the potential to work for you 24 hours a day, seven days a week, even while you sleep. It is the key to growing your practice while maintaining a healthy work-life balance.

Your Website Tells People What to Expect from You – Is It Sending the Right Message?

Your website communicates more than just what's on the page. Yes, visitors are looking through what you have to say about yourself and your business. But they are also reading between the lines, making decisions in seconds. They judge your digital brand based on your website's user experience.

User experience is everything that impacts a person while they use a website, yours or anyone else's. It includes the look, feel, navigation, speed, ease of use, and how well the website helps someone to meet their needs or answer their questions. Some of these factors can be very subtle.

Developers and designers spend thousands of hours figuring out how to deliver the best user experience for a given website. Luckily, because user experience incorporates so many different elements, there are always plenty of ways you can improve it — even if you don't have dazzling technical skills yourself.

Let's look at some of the biggest elements that influence your digital reputation:

  • Ease of Navigation
    The most important topics on your website should be reflected in the top navigation bar, where they only take one click to find. It's wise to avoid having any information that takes more than three clicks to reach. If you can't avoid having some "buried treasure," make sure your site has a good search function.

  • Mobile-Friendliness
    An increasing number of people use a smartphone as their primary or even only method of going online. A truly mobile-friendly site is responsive, meaning it changes to fit the display size and inputs available for a smartphone or tablet user. Even older websites can often be made responsive in a few clicks.

  • Professionalism
    What does it mean for a website to "look professional?" Professionalism is communicated by things that are easy to take for granted: The site has a consistent layout, color scheme, and fonts, relevant imagery is used, and everything is organized in a way that makes sense.

  • Trust Markers
    "Trust markers" are things that help frame you as a credible and established expert. In real estate, the most important are seals and logos you're entitled to use as a member of a professional organization or holder of a recognized certification.

  • Helpful, Informative Content
    Content is anything you publish with the goal of helping others make more informed decisions. Blogs and video are the most common forms of real estate content. They provide a reason to explore your website in detail. They can also help you capture traffic from relevant online searches.

  • Information About You and Your Practice
    You are your most important brand asset — the star of the show. The best way to make an introduction is with a video message first-time visitors can use to learn about you. Answer their big questions: What makes you different? Who do you help and how?

  • Easy Ways to Get in Contact
    When someone contacts you for the first time, seconds count. Make it easy for them to connect by phone, email, social media, or text. Alerts from your website can help you respond more quickly.

  • Your Current Listings
    Last, but certainly not least, your listings should be reflected right on your own website. MLS gives you plenty of options to incorporate your active listings. When visitors can browse listings directly from your website, they are much more likely to reach out to you or subscribe to your email marketing list.

Contact us to learn more about boosting your online reputation.

February
15

The National Association of REALTORS® reports that 75 percent of buyers say that they would recommend their agent to others. But even though they may have been very happy with the service you provided, their willingness to refer often fades as they move from buying a home into the next phase of their life. That's why it's so important to maintain that connection with past clients over time. Here are some tips to help you maintain relationships with past clients using real estate technology and generate reliable sources of new business in the process.

Staying Connected Starts with Your Real Estate CRM

The right real estate CRM isn't just a great option for generating and nurturing leads. It also provides valuable resources and tools for staying in touch with past clients. All of the information you gather over time can provide insights that make it easier to stay in touch with clients in a personalized way and give them reasons to refer you to others. Your CRM is also where you should find automated tools for staying connected and keeping past clients informed.

Keep Past Clients Informed with Email Newsletters and Content

Few tools are better than email for connecting with past clients. It's something that your clients check multiple times a day, it's unobtrusive, it can be automated, and it's an easy way for you to reach out at any time. There are so many different types of content that you can send via email, whether you're keeping past clients informed or simply finding excuses to say "hello."

For a client who has just purchased a home, you can send content that can help them transition to their new neighborhood and advice that helps them make the most of their new home. Home improvement tips and recommendations for local service providers can help them enjoy their new home. Neighborhood guides, advice on local attractions, schedules for local events, and information on the latest neighborhood happenings can all help them build deeper connections with their community.

By having a plan in advance for how you want to keep in touch with different types of clients, you can automate much of the email outreach process through your real estate CRM. On occasions where automation isn't the perfect fit, email templates make it simple to send personalized, meaningful messages.

Remember Their Special Days

Whether it's a client's birthday, kid's birthday, graduation, anniversary, or "house-aversary," remembering the special days of your clients goes a long way toward maintaining trust and showing them that you care. Your real estate CRM should provide tools for sending customized eCards and flyers, which you can use to celebrate any occasion. Of course, your CRM should also be where information on those special days is stored in the first place, so that you always have an easy way to remember the days that matter most to your clients.

Use Social Media to Build and Maintain Relationships

Social media isn't just for blasting out the latest info on all of your best new listings. It's also a great tool for staying connected with past clients and reminding them why you're the right choice when they're referring an agent to others. As you get to know a client, always look for common ground and keep a record of those commonalities in your CRM. Anything that can provide a starting point for conversation is valuable, whether it's a shared love of a local sports team, involvement in a community organization, or shared excitement about an annual local event. Investing some time each week in staying connected with past clients through social media goes a long way toward earning their referrals.

Remember That a Personal Touch Goes a Long Way

While technology is the main tool for staying in touch with past clients, sometimes a good, old-fashioned personal touch can make a big difference. A hand-written note certainly stands out in this digital age and shows that you have invested time in reaching out to a past client. A small, personalized gift can also be a great reminder for past clients, as long as it fits within ethical guidelines.

Connecting with Past Clients Is Easier with the Right Tools

Staying connected with past clients is important, but that doesn't mean that it has to take too much time from your busy day. The right real estate all-in-one solution, like DeltaNET®6, makes it easy to automate key marketing tasks, keep past clients informed, and remind them why you're the right choice for their (or their friends'!) real estate needs in the future. Mix in modern technology with old-fashioned touches like the occasional hand-written note, and you have a recipe for staying top-of-mind with all of your past clients.

February
10

When it comes to success, momentum makes the difference.

Momentum is what turns a long, hard slog into a purpose-driven effort, even an adventure. No matter if you work alone or in a large brokerage, momentum is great for morale and protects against burnout. It provides a sense of direction and helps you deflect distractions.

Unfortunately, momentum can be difficult to build at first. Once you have it, though, it becomes much easier to sustain. In real estate, you have many opportunities to give yourself the tailwind that sets the stage for progress. At any size or scale, technology is the key.

Why Technology  Matters in Boosting Your Momentum

Momentum is forward motion. When you need to maintain forward motion over long distances, friction is your worst enemy. You can see examples of this in day-to-day life. For example, it takes an average of 23 minutes to get back on task after a distraction. Every distraction creates more friction.

As long as you're focused, it feels like you can go on forever. When the illusion is broken, not so much.

Luckily, today's best real estate technology is built around the idea of creating a seamless experience for everyone — buyers, sellers, and the professionals who serve them. Technology won't replace you (or the human touch). It simply sets you up to do more of what you do best, faster, and more effectively.

Let's look at some of the ways technology is smoothing the path to successful transactions.

Digital-First Approaches Are Here to Stay in Real Estate

Real estate was already making some promising forays into the digital realm in 2019. Then the pandemic hit. Of all the industries completely transformed by COVID-19, real estate moved the fastest. It had to — there was no other way to protect everyone involved in a transaction.

As it turns out, buyers and sellers alike love virtual tours and virtual open houses. Even as the public health situation changes, these are here to stay. Sellers no longer need to welcome crowds of strangers into a lived-in home. And buyers can expand their search radius without traveling any further.

What does it all mean for the real estate agent? Get comfortable in front of the camera and you can do a full tour more quickly and easily. Connect with the right title company and others and your customers can benefit from a complete digital closing experience. That's increasingly becoming a differentiator as Millennials step up their homebuying activity and Generation Z steps in.

All in all, that leads to seamlessly serving more people faster — and getting better results for everyone.

A Real Estate CRM Suite Gives You a Bird's Eye View of Your Customers and Contacts

Speaking of "seamless," there's nothing less worthy of the name than the old way of managing contacts. Only a few years ago, most real estate agents had filing cabinets stuffed with information on leads and prospects. It would take a day each week to figure out where everyone stood.

"Following up" usually meant calling on the phone, and that wasn't always welcome.

The right technology demystifies your network like never before. Customer Relationship Management for real estate is here. Not only can it centralize the details about everyone on your radar — it serves as an AI-driven center of excellence that scores your leads and cues you when and how to follow up.

The DeltaNET 6 CRM taps directly into your website to keep its finger on the pulse of your business 24 hours a day, whether you're awake or asleep. It can help you orchestrate outreach campaigns, including email marketing, social media, and much more — sending interest-based, event-driven updates to those on your list who want them most. That helps you cultivate your relationships seamlessly.

The Best Technology Is Indistinguishable from Magic – Today's Real Estate Technology Is Pretty Close

Today's buyers are ready to search for, evaluate, and close on a home completely on digital platforms. Sometimes, they do it from thousands of miles away. It's a brave new world out there — and with the right technology in your corner, you can do less and accomplish more.

How's that for momentum?

Today's real estate software has the potential to bridge distances in incredible ways and keep your key relationships humming even when you're otherwise occupied. It ensures you are always moving forward — and you end up with more hours in the day to do what matters most.

That may not be magic, but it's pretty close.

You can incorporate the next generation of real estate marketing automation into your business in as little as a few days and win back dozens of hours within just a few weeks. Contact us at Delta Media Group to find out more or get started.

January
20

No matter whether you're a solo real estate agent or work as part of a 100-person brokerage, you're sure to see new challenges in the coming year. The housing market is evolving fast. Buyers and sellers alike will be affected, and they'll count on you for the expertise to reach their goals.

Technology will be the key to adapting, growing, and flourishing in 2022.

Some agents worry new digital tools are diverting attention from the relationships at the heart of the industry. But good technology doesn't replace relationships; it deepens them by empowering you to communicate clearly and consistently with more people.

Real Estate Technology Is a Strategic Multiplier for Your Business

From the very beginning, the purpose of technology was to reduce human labor. Look at all the "simple machines" that the ancients came up with and this one factor ties them all together. The same is true of the best real estate technology available today, despite how sophisticated it is by comparison.

Equipped with the right technology, one person can do the job of many. A small team can stand toe to toe with one several times its size. In the past, it was not unusual for most of the benefits of technology to go to the largest organizations with the most resources — thankfully, that is no longer the case.

Even solo real estate agents working without a support network can now make an impact on their local market faster than ever. Growing, mid-sized firms should look to technology before raising headcount.

It's that powerful.

Where bigger brokerages leverage their strong brand awareness to increase market share, smaller ones need to differentiate on performance. Whatever special skills and unique talents you bring to the table, technology helps surface them and bring them to your ideal customers faster than you could before.

Let's look at some of the different ways that plays out in practice:

  • Technology Lets You Double Down on What You Do Best
    Brand values like empathy, availability, and even more concrete concepts like "customer experience" are not always simple to deliver in a concrete way. The right technology helps simplify and improve processes, identify the most important outcomes, and measure performance as your work evolves.

  • Technology Helps You Adapt to Changing Workplace Needs
    Real estate agents are notoriously known as "road warriors." With convenient, cloud-based technology, you can access all your relevant tools and data from anywhere in the world. That matters when you're in a long distance commute to get to a showing — or you need to work remote when the office is closed.

  • Technology Grants Unparalleled Visibility into Key Relationships
    It was not that long ago when real estate agents needed to dedicate hours each month simply to figure out when to follow up with leads and where customers stood in their transactions. A real estate CRM centralizes the data and uses artificial intelligence to cue you at the best times to follow up.

  • Marketing Automation Cuts Down Overhead
    Marketing automation streamlines the time-intensive processes behind developing and promoting your listings, events, and brand. That can save thousands of hours in a year while keeping you consistently in contact with leads and clients. Social media marketing alone may be cut from hours a week to minutes.

  • Market Intelligence Keeps You and Your Clients in the Know
    As an expert in your local area, clients trust your guidance about the top neighborhoods, properties, and even amenities. Technology tools like Market Watch Report capture relevant data in seconds and prepare it in the form of a branded report. Seller Reports are also available and just as insightful.

  • Technology Builds Brand Equity Through Effective, Enduring Resources
    Your email marketing list is one of your most valuable brand assets. It keeps you in touch with leads over the weeks and months before they start their transaction. Customized content can be sent out instantly to leads, current customers, and past customers based on the topics they are interested in.

  • Technology Boosts ROI When Money Is on the Line
    Online advertising can get eyes on your listings immediately. That can raise the sale price when a home is in demand — and rescue one that's floundering on the MLS. But it's not without risk. A tool such as Ad Wizard lets you develop and monitor ads fast and even helps you learn from your past performance.

Today's technology can't do it all for you, but it ensures you maximize your time spent on what really matters most — your customers, your strategy, and the value-added activities that move you toward your goals. You can get it all in a single high-performance AI-driven center of excellence for real estate.

Contact us to discover real estate technology that helps you get more done in less time at any size.

January
18

How often do you reach the end of the workday feeling like you accomplished everything that you set out to do when the day began? The life of a real estate agent is filled with surprises and unexpected demands on your time. It's so easy to end the day feeling like you missed opportunities to market properties, promote your business, generate new leads, and nurture existing leads.

But it doesn't have to be that way. With the right real estate technology, you have access to reliable, easy-to-use tools that allow you to automate key tasks, make your day more productive, and free up more time to focus on the things you love most about being a real estate agent.

Email Marketing and Lead Nurturing

Email marketing is one the most important places where automation can increase your productivity. Creating and sending email marketing manually takes so much time, and there are so many tools available to automate the process while still sending effective, appealing email marketing materials.

  • AI-Driven Email Marketing
    More and more, automation in real estate marketing is being driven by artificial intelligence. Take advantage of artificial intelligence with AI-driven email newsletters that are packed with the information that your audience wants to see. In addition to keeping your clients engaged with the real estate market, AI-driven newsletters are great for nurturing your leads over time.

  • Auto-Generated Reports for Buyers and Sellers
    For many clients, buying or selling a home is a process that involves finding and processing as much real estate information as possible. Make both your and their lives easier by automatically sending them reports with the information that they want to see. With My HomeFinder, Market Watch, and Seller Reports, you can easily send key information to every part of your audience.

  • Smart Drip Email Campaigns
    Some leads are ready to convert right now, but others will take some time and engagement before being ready to commit. Smart email drip campaigns make it easy to automatically stay in touch with clients and prospects while ensuring that they receive the right information at the right time.

  • Send Bulk Email Blasts with Easy to Use Templates
    Need to send an email that doesn't quite fit with the automated tools that we mentioned to a group of people? You can still save time by using pre-built templates and bulk email blasting to reach them quickly.

Lead Segmentation and Tracking

Pursuing dead-end leads is a serious drain on any real estate agent's time, but segmenting leads takes time as well — at least, segmenting leads takes time when you do it yourself. Your real estate CRM should provide automated tools for segmenting leads, so that you know which leads are hot, which ones are cold, and where your leads are in the purchasing/sales process.

In addition to lead segmentation, you should be able to rely on your CRM for tracking lead activity with IDX search tracking, as well as tracking saved properties, property searches, and views. All of this information can save you time and allow you to focus on leads that are ready to convert.

Content Creation for Your Blog and Marketing Materials

At the end of a long day of serving your clients and pursuing new leads, how often do you feel like sitting down to write a blog post for your real estate website? Save time by integrating custom content creation for your real estate blog by professional content creators and taking advantage of automated tools for creating marketing materials. Keep your website stocked with content, your clients/prospects informed, and free up more time for productivity.

Quickly and Easily Promote New Listings

When you have a hot new listing, speed matters. You want to get the word out quickly on multiple channels, reach a wide audience, and start generating interest in the property. Take advantage of automation by automatically creating flyers for your new listings, and automatically promoting new listings to your social media pages. Once the word is out, you can easily let clients tour homes from anywhere with tools like virtual open houses and showings.

Are You Using Real Estate Technology to Become More Productive and Make Life Easier?

If you want to make your life easier and enhance productivity, then you need access to a seamless, high-performance real estate technology platform. In addition to tools for automating tasks, your real estate CRM should also include an extensive suite of tools for making so many other tasks easier to accomplish. Does your real estate CRM provide everything you need to thrive? DeltaNET®6 includes all of the automation features mentioned in this article and so many more tools that can boost your productivity as a real estate agent.

December
21

It was only a few decades ago when many experts believed that, due to the rapidly accelerating pace of productivity, technology would render the five-day workweek obsolete in a few generations. There were several visions of how it might happen, including a three-hour, four-day week.

Amazingly, while productivity has continued to rise, most people are working even longer hours. What's more, wages have stagnated in relation to productivity, meaning that earners in many industries are going home with less. Luckily, real estate pros are positioned to reverse both these trends.

Unlike so many others, the nature of your business means you really can have it all:

  • Vastly accelerated daily productivity by using technology the right way
  • Business results that mean your income actually track with productivity

Where workers once relied on muscle, your stock in trade is concentration — and even that can be stretched to the limit. Good technology investment is something that allows you to do more in less time while focusing more of your attention on things that matter to you.

All machines have one major purpose: To save labor. That hasn't changed at all even though we're now using artificial intelligence and machine learning instead of windmills that grind flour. And by unlocking the labor-saving power of modern technology, you can achieve more in a day than some do in a week.

Let's look at some of the best technologies for a smooth, seamless increase in productivity:

  • Customer Relationship Management for Real Estate
    Most real estate agents spend the majority of their time building or evaluating their relationships. It can be both difficult and time-consuming to know where all your prospects, leads, and customers stand in their individual journeys. A real estate CRM like DeltaNET®6 gives you complete visibility into all of your contacts. It also uses artificial intelligence to cue you on the best times and ways to follow up.

  • Centralized Online Showing Management
    While many buyers and sellers are enthusiastic about virtual tours, face-to-face showings are still called for in many markets. A property showing management platform can make all the difference in convenience, flexibility, and accuracy. Combining end-to-end visibility with a self-service element that gives buyers a measure of control means you can leave much of the logistical work to them.

  • Social Media Automation
    Some people seem to be born with the "social media gene," while others — even some of the most outgoing and gregarious real estate experts — don't seem to get it. Wherever you fall on the scale, social media automation can help you capture more business value while spending less time scrolling your feed. Event-driven updates on your listings can be sent to your followers instantly.

  • Simplified Virtual Tour Setup for All Your Listings
    Virtual tours are beloved by just about everyone. Sellers no longer need to invite huge crowds into their homes, and buyers can extend their search radius while minimizing their travel hours. Tours can increase the time buyers spend on listings by 20% or more. However, it can be tough to set up a polished, professional virtual tour. Properties in Motion makes it easy to maximize the impact of every listing.

  • Email Marketing to Build Your Business
    Your email subscriber list is one of the most powerful assets your business has. It gives you the ability to highlight and publicize your most valuable listings to your most enthusiastic audience. But, to get there, you need to be building that list. Automated email marketing is the key to ensuring that every message you send is packed with relevant, valuable content that deepens the relationship.

  • Manage and Optimize Paid Advertising in Minutes
    Whether you're looking at pay-per-click advertising on Google or paid advertising on Facebook and Instagram, it's essential to be conscientious. Carefully maintained ads can accelerate your transactions, but all the pieces must be in place. Delta Media Group tools such as Ad Wizard make it easy to monitor your ads, ensure results, and fine-tune any that underperform.

The secrets of productivity are no mystery. Contact us at Delta Media Group to get inside information on how our suite of reliable, AI-driven tools can help you achieve more in less time in the coming year.

July
21

In 2021, and most likely going into 2022, you need to be very intentional and have a strategic approach to getting new listings. In some of my previous articles, I've focused on more passive methods in getting new listings. The passive methods I described in those articles are still good methods for an ongoing strategic approach, but with the current state of the industry, you need to be more aggressive in getting new listings.

If you are in management at your real estate firm or you are a team lead, I am a firm believer that you need to take a proactive approach when it comes to attracting new listings right now. Because, unfortunately, if you wait for your sales associates to do something on their own, you will find that the majority of your sales associates will do very little. That's in the best of situations. And, if you are a sales associate reading this article, do not take offense to my perspective on this as it is purely data-driven. Instead, pause and think about why I am saying this and what you can do, or should do, to be more enterprising when it comes to attracting new listings.

One of the best methods that I have seen real estate firms take in the past year in getting new listings is by proactively reaching out to past clients. At Delta Media Group®, we have helped multiple real estate firms load their "old database" of past customers into the DeltaNET® CRM for the sole purpose of farming those past customers via email marketing and phone marketing.

An excellent first step that you can take in getting new listings is email marketing to customers that you have done transactions with in the past 10 to 15 years.

A simple approach to doing this is generating an export of your customers from whatever databases you have, such as transaction management platforms, or your financial software, etc. Pull from all sources that you have and upload those customers into one specific customer group within your CRM. If you are uploading from multiple databases, make sure your CRM can "merge contacts" as you upload them so you have one master database that you can use. This will take some time, but it is well worth the effort it takes to create this master list.

One thing I should mention is that most firms that I have seen do this typically don't add the customers that have done transactions in the past two to three years or so. In most cases, you shouldn't be marketing to customers that have transacted with you recently, prompting them to sell their property.

Next, you need to create an email campaign that fits your brand and your brand's messaging with specific verbiage and calls-to-action that also accurately reflects what is happening in your marketplace right now. Keep in mind that a campaign can be as complicated or as simple as you want. Here are two quick examples of how you can strategically approach your campaign:

First, you could build out an entire campaign that spans multiple months and load that campaign into your CRM. The downside to this approach is that it takes some time to build out because you have to think through everything up-front and build the entire campaign for the coming weeks and months. The upside to this approach is that once the campaign is created, it's finished; since all the work is done upfront!

Second, you could take the approach of doing a manual campaign that is assigned to a person with pre-set dates of when you will be sending out your emails. Then, on those dates, that person can send out an email blast to that group of past customers. The upside to this approach is that you can be more flexible in your process by watching how effective each email is and then making strategic changes in messaging on subsequent emails. Another upside to this approach is that markets are changing quickly, and we really don't know what the real estate industry will look like in the next three to six months, so building each email just prior to sending them may be significantly easier. The downside to this approach is that you have ongoing work to do, and this approach is dependent on a person.

Regardless of which approach you choose to take, you are going to have to work on the content of each email.

To best catch your recipient's attention, I recommend having a particular, short and precise subject, or title, to your email. The title could be as simple as "We Need Your Listing," or "Now is the Perfect Time to Sell," or "Thank You for Being a Past Client," or "Should You Sell Now?" I think you get the idea. You need to be creative, not misleading, and to the point.

As far as the content of the email itself, I recommend using one image or graphic that fits with the content of the email. Try and think through your brand's image as you use imagery. I also recommend being very precise in the choice of the words you use in your emails. This is where you can really stand out. As you write your emails, always remember that fewer words are better. Always strive to convey your message in the fewest words possible. I have seen some emails where there were only two or three sentences that were very effective where you thank the person for being a past client and tell them you would love to talk with them if they are thinking of selling.

Finally, every email needs to have calls to action and contact information. Make sure someone is monitoring the email address that these messages are being sent from. Also, make sure that the email signature has a phone number and that there is a link back to the contact form on your website. In some cases, you may also choose to build landing pages that you want to link back to.

I'll close out my article with one last observation, challenge, and action. I see very few real estate firms being intentionally active in farming their past clients, and those that do are having good success in generating listing activity. My challenge to you is that you start doing this and make it an ongoing part of your marketing plan. And, what I ask, is that you share your success stories with us, with me, so we can hear the good things that you are doing with your email marketing!

June
15

The longer a home is on the market, the less likely it will sell for list price.

Weeks on the market directly impact final sales price, with homes that take 12 weeks or longer consistently facing the lowest prices. While there are many reasons for this, buyer skepticism — the feeling that "something must be wrong" with a property that stays on the market so long — is a major factor.

Lingering on the market creates "anti-momentum" as buyers can (and do!) negotiate harder.

By contrast, homes have better odds of selling for above listing price if they go right away.

With that in mind, many real estate agents launch proactive plans to drum up buzz for a listing before it even goes live online. With the right strategy, you can channel the wave of enthusiasm among proactive buyers to exceed your customer's wildest expectations for their listing's performance.

Put First Things First to Position a Listing for Maximum Buzz

You can raise the visibility of virtually any listing by unleashing a concerted effort to draw the right buyers in.

However, you're much more likely to achieve a smashing success if a few preliminaries are taken care of.

To win the most local buzz, a property must:

  • Be correctly priced to sell
  • Be shown in its best light

Finding the appropriate price for a property is one of the most important services you can provide to any seller. Make sure you have found the right comps for the job. Explain the data and methodology to the seller to win buy-in. This is especially crucial when a seller's sentimental value is out of line with true market value.

If you need to get the process done faster or simply want to double-check your figures, you have options. The DeltaNET 6 all-in-one solution helps you by drawing in estimates from five trusted sources using the latest data. You never need to worry that while you're hunting down comps, the market is changing around you.

And, of course, a home should look its best before you start to publicize in earnest.

Work with your seller to ensure that any renovations, remodels, or repairs will be done in time for your buzz campaign. Then partner with a home staging professional to put on the finishing touches: that usually includes cleaning, decluttering, and redecorating to accentuate the positive in every space.

Then, you're ready to attract the right buyer like a magnet! Here's how:

  • Lay the Groundwork for Spectacular Open Houses
    Digital marketing is crucial for sales success, but many real estate agents have gotten great results mailing hand-written invitations for an exclusive open house to potential buyers throughout the neighborhood. The invite can link to a custom landing page where you collect registrant info with ease using Open House Connector.

  • Theme Your Open Houses and Make Them Exclusive
    What's the secret to making an open house even more enticing? First, it should be exclusive to the invitees you selected. Later on, you can capitalize on Fear of Missing Out. Second, pick a theme. Whether it's something simple like wine and cheese or you invite a local food truck, think of a creative hook buyers will find compelling.

  • Follow Exclusive Open Houses with Public Ones
    A well-planned open house might yield the perfect offer right away. If it doesn't, you can follow up with another open house, this one encouraging walk-ins. With this dual approach, you'll have buyers who have been thinking about the property for weeks as they hear about your exclusive event over and over.

  • Set Up Virtual Tours for Those Who Miss the Events
    Naturally, not everyone will be able to make even two or three events. Both your attendees and latecomers will benefit when you post a virtual walk-through or video tour. Buyers who are interested, but haven't put in an offer, may simply need one more reminder about what made a property special.

  • Use Email Marketing Throughout the Process
    Once sign-ups start rolling in, be sure attendees are on your email list to get reminders about the upcoming event. Follow up with anyone who fails to attend and let them know about pending events, if any. Would-be attendees who never show up could still turn into leads later on — simply follow up with them and find out.

  • Hype Your Listings on Social Media Platforms
    DeltaNET 6 customers can use Facebook Connector and LinkedIn Connector to post news and updates about any listing automatically. Instagram is another outstanding opportunity, especially if you have terrific photos. Last but not least, don't forget about the option of using online advertising to help a new listing gain traction.

Buzz makes listings take off like a rocket, getting you and your clients better results. For more on how digital marketing can help, contact us.

May
25

Digital marketing might sound complicated, but it doesn't have to be.

Today's digital marketing is inbound, meaning it attracts leads the moment they are most in need of your services. With that in mind, every piece of online marketing you do should help your target buyers or sellers reach their goals. Understand this and you're halfway to success.

What can give digital marketing a feeling of complexity is the wide variety of techniques involved. However, it's not necessary to be everything to everyone. You can focus in on a smaller selection of marketing methods you perform consistently. Plus, real estate marketing automation lets you do more faster. When you dig a little deeper, you discover digital marketing can be easy.

Digital marketing approaches usually fall into one of two categories:

  • You can do them in a few minutes to make a little bit of progress every day; OR
  • They take a little bit longer, but offer long-term returns through higher visibility

Knowing that, marketing's dual nature becomes obvious: marketing itself is a marathon, but it can be broken down into a series of sprints. Those sprints, in turn, are easier to stick with and produce real results. As you gain more momentum, marketing develops into a series of habits.

Let's cut through the clutter and look at some effective digital marketing methods:

  • Accurate, Detailed Customer Profiles
    Every piece of marketing is "for" someone. Before you can even start working on a marketing campaign, you should zoom in on precisely who your ideal customer is. What are their pain points? What level have they reached in their career, education, and family goals? As you meet more clients, add more details to your customer profile. Soon, you will have a character who effectively represents most of your target audience.

  • A Modern Real Estate Website
    A website is imperative in any business these days, but it's especially important in real estate. The majority of your future customers will find you online, and the number of buyers who start their search that way is only growing. A real estate website needs to be visually compelling, simple to use, and designed for smartphone compatibility. From there, the sky's the limit on expressing your brand creatively through the digital medium.

  • Search Engine Optimization (SEO)
    Your website is your foundation. Once you have it, you need to build! The way is Search Engine Optimization. SEO consists of a number of valuable best practices in website design, but the one real estate agents should know best is keyword research. Keywords reflect the actual search queries your future customers use. Knowing and using these phrases throughout your website and content elevates your search engine visibility.

  • Email Marketing Drip Campaigns
    Email marketing has the potential to deliver the highest ROI of any individual marketing tactic. To set up a drip campaign, you first entice visitors to join your email list – by offering them a local market report in exchange for their email, for example – then send helpful, informative email messages every week. This cultivates a long-term relationship and positions you as a trusted adviser. You can set it up in minutes through DeltaNet 6.

  • Blogging and Content Marketing
    Blogging every week may be the most powerful way to raise your online visibility and get noticed when people search for topics related to your expertise. Yes, every blog you write should be imbued with the right keywords, reflecting relevant, high-traffic search topics. Just as crucial is your ability to communicate actionable advice about navigating the real estate market tailor-made for the concerns in your customer profile.
  • Text Message Marketing
    Text message marketing for real estate has signs of being the next big thing. The average person reads more than 90% of all texts directed to them and is much more likely to respond to a text than an email. Since texting is a more personal form of communication, it lets you get into a real conversation with your leads. It's especially notable for its ability to warm up cold and lapsed leads, motivating them to move forward sooner.

  • Consistent, Relevant Social Media
    Social media stands apart from the rest. Many people imagine that to master it, they need to be everywhere at once. Not so with the right digital marketing automation tools. Facebook Connector and LinkedIn Connector allow you to update your social media instantly when newsworthy events happen: new listings, updates, open houses, and much more. You can get all the benefits of social media without scrolling your feed all day long!

Marketing has many moving parts — but with the right technology, most of them can "move" themselves.

Delta Media Group makes the best in marketing automation accessible to everyone, from solo entrepreneurs to nationwide brokerages. To learn more, contact us.

February
11

It wasn't all that long ago when being a real estate agent meant having a filing cabinet stacked with local market information and folders about each of your clients. Ideally, it was orderly. In many cases, it was overflowing. Need an important reminder? There was always the handy Rolodex. And if something was extremely urgent, it got moved to the "high priority" file: A Post-It note (or three, or ten) somewhere where you couldn't miss it.

It was a lot harder to stay organized in those days — and just as difficult to keep track of your contacts. Today, without up to date tools, you still might find yourself asking:

  • Are the people I gave business cards to any closer to buying or selling a home?
  • Are my open house attendees really serious about making a purchase soon?
  • Is my advertising (on radio, TV, and local print media) having a real impact?

In the past, it was a logistical nightmare to excel at these. But today, there's a tool that lets you easily manage and connect with your contacts on a regular basis.

One Simple Technology Replaced the Filing Cabinet — and It's About to Replace All Your Apps

If you don't stay up to date with the latest technologies, you're at a disadvantage. After all, few of today's top-producing real estate agents are in the filing cabinet era. They've moved on. As time passes, fewer tools can do more and more work because an app, even a decent one, rarely works seamlessly with the other apps you might use.

Luckily, there's a tool to synchronize all your contact data at once: The DeltaNET CRM.

DeltaNET is the first and most powerful Customer Relationship Management software specifically for real estate. Now in development for decades, it draws on a history of feedback from thousands of agents and brokers at all stages of their careers. And it solves the problems real estate pros have wrestled with:

  • It acts as a "single source of truth" on the origin and status of all your customers and leads.
  • It synchs with Google, Office 365, and more, ensuring accuracy and cutting down data entry.
  • It lets you view, edit, and interact with contacts seamlessly across your inbox and calendar.

With all this right at your fingertips, you can stay in touch with prospects, leads, and clients with one click. DeltaNET opens up one of the most powerful ways to do it: Email drip campaigns.

Email Drip Campaigns Offer Excellent ROI for Busy and Growing Real Estate Firms

The key to deepening relationships and cultivating leads into customers is consistent contact. But that contact must be relevant, personal, and infused with the human touch — even if you're communicating with dozens or hundreds of contacts at once. It's email drip campaigns to the rescue. With an estimated ROI of around $42 for each dollar spent, email marketing is uniquely effective in real estate.

Drawing on the data automatically collected and centralized by your DeltaNET CRM, you can quickly customize email marketing messages. Segment leads into useful categories such as "Buyer," "Seller," or "Past Client," or go granular to deliver a completely personalized experience based on a user's behavior and interactions.

Whether you send updates weekly or monthly, your email drip campaign positions you as a voice of authority:

  • It allows you to provide helpful, informative content that previews the value you have to offer.
  • It keeps you "top of mind" and allows readers to become familiar with your distinctive brand.
  • It expands the reach of your other digital marketing and accelerates the time to achieve ROI.

You already know that months might go by before a prospect commits to buy or sell a home. What happens in between? Before anyone will do business with you, they need to know, like, and trust you. Email marketing does all three by engaging subscribers in a long-term conversation focused on their needs.

DeltaNET grants countless opportunities to organically and persuasively turn contacts into subscribers, whether you met through your website, an open house, or a networking event. From there, it helps you monitor the relationship, follow up at the perfect time, and keep data up to date, so your emails keep getting delivered.

You'll save time — and when you leave old ways behind, you might feel like you're traveling through it, too. To learn more about all the useful functionality of our CRM, contact us today.

February
15

It's a new year and, after the year we've just had, it couldn't come soon enough. Now that we've made it through all of the surprises 2020 threw at us, there's no better time to revisit and recommit to your marketing efforts in order to make the most out of 2021.

To that end, I put together this article to reintroduce you to some of the tools in the DeltaNET™ that you can use to help you make the most out of that SOI you've been building for years. There might even be a thing or two in there that can do all of that with just a little bit of setup, so you don't spend your days on the phone prospecting new clients as well. Let's start out 2021 right.

First and foremost, get that customer database of yours imported into the DeltaNET. There are plenty of tools in the system to help you organize your database, help you reach out to your customers, and even reach out to those customers on your behalf, but none of that does you any good if your customers aren't in there. It can hold a lot, too, so don't be shy about adding in every contact record you have. Keep in mind that, though the system contains a lot of functionality related to emailing clients, there's functionality for phone, text messaging, and even physical mailing as well. So, even if your contacts are just a name and a physical address — or really even only that address — don't be afraid to put them in there. You never know what contact could lead to a closing just because you got in touch with them at the right time.

Don't forget about the old, inactive contacts either. You might have filed them away years ago when you reached out, and they told you they weren't interested, but what was true five years ago might not be true today, and it might just take an automated Market Watch Report to get them interested again. At this point, it's worth it, in the long run, to organize them as best you can. You'll thank yourself later when you're setting up email campaigns or market watches and need those emails to go to the customers that are most likely to engage with them.

Once you have your customers in the DeltaNET, it's time to set up the system to do the time-consuming work for you. Set up the My Customer for Life (MCFL) system to automatically send messages to all of your contacts. This system will periodically reach out to everyone in your database with an email containing links to articles about buying, selling, or home improvement. What's more, it will keep track of the articles they click on so that it can send them more of that kind of article when it emails them in the future. After all, the more relevant the contents of an email are, the more likely I am to read it and remember who sent it to me. 

You can also make the most out of the ecard designs through automation. When it comes to the 'birthday card' automation, for example, there's no reason not to set that up to send to everyone. Who doesn't like a birthday card? I would be remiss if I left out there there's a pet birthday card in there too. I'm not saying I wish my dog a happy birthday every year (I do, but don't tell anybody), but I would still get a kick out of getting a birthday card for him. I like to think he'd get a kick out of it too. More importantly, that's exactly the kind of little extra that gets a client to come to you when they're looking to buy or sell a home. You're not always going to know your clients' pets' birthdays (or their own birthdays, for that matter), but that's ok. If you add all of your customers there, the system will only send out to those that have a birthday entered.

Next, you can add them to relevant email campaigns. On the Campaigns & Action Plans page, you'll find a wide variety of content we've prebuilt for you. Some of it is relevant to everyone — the Holidays Campaign, for example — while other campaigns are more specific to what a client is looking for, or whatever their situation might be. This is where organizing your customers into groups comes into play. If you have a good idea of what specific customers are looking for, organize them into groups that put similar customers together. You can then add those groups to the appropriate campaigns to make sure you're sending them the information they're most likely to be interested in.

If you set up buyer groups based on the areas where your customers are looking for their new home, you can also go a step further by setting up a Market Watch Report and attaching it to all of those customers in bulk. That will ensure that, by default, once a month, all of those customers will receive an email with information about the market they're interested in, as well as some properties that are currently on the market there. So, at this point, even with no customer organization at all, you can have those MCFL emails going out with your branding and linking customers back to your website. With some extra organization upfront, however, you can also have some market-specific information going out to the appropriate customers. The better you speak to what a customer is interested in, the more engaged they'll be. 

Effective marketing isn't all about email, though. At the end of the day, it's really just about getting the right people to see the right things. That's where Social Connector comes in. Using that tool can automatically post new listings, blog posts, reviews, and several other things to your Facebook business page or your LinkedIn page for you. More and more, consumers engage with social media over email, so this is the perfect opportunity to speak to that audience as well. All without doing anything more than going to the Social Connector page in the DeltaNET, connecting your accounts, and telling it what kinds of things you want to post to each page. Turning everything on is undoubtedly tempting, and, in some cases, that's the right way to go. However, don't forget that, above all, social media marketing is about being social. If the only things you ever post to your Facebook business page are new listings and price reductions, you're probably not going to get many likes or follows. It certainly takes more work to create your own unique and engaging posts in addition to the automated updates, but it will pay off in the long run by getting those automated listing posts in front of a larger audience.

2020 was rough for a lot of us, but 2021 can be your year. The sooner you get into these tools and reinvigorate your marketing efforts, the bigger and better 2021 will be. I don't know about you, but I'm banking on a really good year this time around. We're due for one of those.

February
2

Email marketing is essential to real estate success, and its importance is growing.

According to the National Association of Realtors, Millennials are now the cohort most likely to be buying a home. A full 73% of those surveyed said that email is their preferred approach for business communication.

Social media and text messaging are valuable methods, but email marketing remains the central pillar of relationship management. Real estate agents have learned to love email drip campaigns for two big reasons:

  • Email combines automation with a personal touch to build relationships over weeks or even months
  • You can reach thousands of contacts for pennies a month, giving email $42 ROI for each $1 spent

Of all the things to know about email marketing, the best one to focus on is simple: The subject line.

Why Email Subject Lines Are So Important

You might spend more time on your email subject line than any other aspect of your message. Yes, every part of an email works together to reach your conversion goals. But it all relies on the effectiveness of your email subject line. Experts have found anywhere from 35% to 49% of email recipients open a message based on the subject line alone. Your subject line leads to the click, the read, and ultimately, the site visit.

Luckily, you don't have to be Hemingway to craft email subject lines that work. Follow these best practices to get off to a strong start:

  • Use Your Contact's First Name
    Here's a trick if you're emailing a specific client. Subject lines that include the reader's first name — first name personalization in marketer lingo — are more likely to be opened than those that don't. Just be sure your email list reflects the preferred name the contact uses in day-to-day life. Even if you collect last names, they're not necessary for your email subjects.

  • Keep Subject Lines Short (Usually)
    About 46% of all emails will be opened on a mobile device, so it's a good idea to keep subject lines short: 5-7 words. When you are more comfortable writing subjects, you can bend this rule: Longer subject lines that trail off into the start of your email text can be enticing: "Bob, check out these homes that match your ..."

  • Use Past Conversations to Your Advantage
    Your leads and clients will provide plenty of data you can use to write helpful, informative emails. But there are few things more powerful than referencing past conversations and showing insight into your reader's needs and preferences. "Sally, this home reminded me of you" is an exciting subject line – if it is accurate!

  • Use (But Don't Overuse) Urgency
    Many leads will take months before they jump into a transaction, waiting for the best market conditions to come into focus. But we all know waiting too long is just as bad as jumping in too quickly. "These homes won't last long" or "Best mortgage interest rates in years" are subject lines that put this in perspective.

  • Ask a Question
    Questions are the most natural way to generate curiosity about your email. They're especially effective when they bring to mind something the reader wants to know but has been afraid to ask: "Do you know what your neighbor's house is worth?" Or prompt a response: "What did you think of [address of recent open house]?"

What to Avoid in Email Subject Lines

Mass unsubscribes after an email are more likely to be caused by its subject line than any other factor. Scrap any subject line similar to these:

  • "You forgot this"
    E-commerce brands in particular love "you forgot this" and variants as a way of getting people to return to their abandoned shopping carts. However, advice-centered professionals can be guilty of this one, too. Any subject line that implies a mistake or oversight on the reader's part is unlikely to make the right impression.

  • "My lawyer wants to talk to you"
    Yes, this is a real subject line from a real drip campaign — the topic turned out to be some deal "so good it should be a crime." It should come as no surprise that even if this achieves a 100% open rate, stark terror is no way to prepare someone for your message. Bait and switch subject lines can lose subscribers fast.

  • "[emoji] [emoji] [emoji]"
    Practically overnight, all popular email clients became capable of using emojis in subject lines. While some brands are using them to seem more relatable, the latest research suggests the opposite: Emojis "increase negative sentiment" and "do not increase the likelihood of an email being opened."

DeltaNET customers harness the power of our all-in-one, AI-driven real estate CRM to automate email communications. Even the most sophisticated campaigns can be launched at the push of a button — and you'll get instant insights on how each email performs. Contact us to find out more.

November
25

Protect from Zillow

Marketing for real estate agents is about to become more challenging.

Real estate agents have long looked warily at Zillow, a media firm that aggregates data on 110 million American homes through its website. Since its launch in 2006, it has diverted many home buyers and prospective sellers to begin their research on its homepage.

Zillow's next move will be more disruptive: It's hiring real estate agents.

Zillow Offers customers in Atlanta, Phoenix, and Tucson will now work with Zillow employees licensed through Zillow Homes, the company's real estate brokerage. Homes will be listed by Zillow employees.

Zillow employees won't represent sellers outside the Zillow Offers program. However, it will be much easier for Zillow to make that decision in the future as market conditions change.

Plus, the company's expansion threatens to "suck the air out of the room" when it comes to marketing for real estate agents. Independent agents and smaller brokerages will find themselves competing with a juggernaut in America's hottest markets.

What should real estate agents do to prepare?

Technology and Automation Are Essential to Successful Marketing for Real Estate Agents

A recent NAR report showed successful real estate agents get nearly 66% of their business from repeat and referral customers. After the first two years of practice, referrals should begin to grow substantially.

The key to capturing that growth is to deliver personalized, high-touch care during the customer experience and after. However, as your business scales, it becomes more challenging to devote time and attention. The key is automation through reliable, AI-driven real estate technology.

Today's machine learning tools integrate seamlessly into your workflow, enabling you to communicate with one, one hundred, or one thousand clients with the same combination of warmth and precision—everyone receives relevant, useful messaging enlivened by personal touches that build trust.

A CRM is Step One for World-Class Client Care in a Competitive Environment

Without Customer Relationship Management software, your clients are invisible.

A modern CRM enables you to see at a glance where every prospect, lead, and client stands in their own individual buyer journey. Through integration with email marketing and social media tools, it empowers you to deliver the most helpful and informative content at the push of a button.

If you are not using a CRM yet, now's the time to make the leap. The industry's top brokerages already have. A growing number of new agents are starting their career with streamlined, high-tech processes.

Once you add existing customers and contacts to your CRM, it unlocks opportunities to recognize and meet their needs at every stage of the process. Even if leaps lapse or take months to dive into the market, you'll always have follow-up options.

Four More Ways to "Zillow-Proof" Your Career and Set a Course for Success

Once your CRM is up and running, you can stay engaged with both current and past customers. CRM will help you water your garden, but you still need to plant the right seeds. Here's how to do it:

  1. Actively Request Referrals … from Everyone
    Referrals aren't just for clients. Friends, family members, and others you spend time with should hear about what you have to offer … again and again. You never know when someone in your circle may be able to send one of their contacts your way.
  2. Showcase Testimonials and Success Stories
    A modern real estate website really shines when it includes social proof that shows other customers "just like them" love your work. Request a quote as soon as you can after closing day and share it on social media. If you're handy with video, a recorded testimonial is even more powerful.
  3. Network Within Your Community
    Your local expertise is the stock-in-trade nobody else can duplicate. Many of your clients will be from right within your neighborhood, so make yourself known at chamber of commerce events, real estate meetups, and networking groups. You can even extend that online to LinkedIn and Facebook.
  4. Master the Art of Follow-Up
    A CRM equips you to promote listings and connect with others on social media, email, and more. Get used to following up diligently with undecided prospects, including everyone who attends your open houses. It may take 6-8 contacts for someone to make a decision, so don't give up.

As 2021 dawns, marketing for real estate agents is inseparable from digital technology. Never has it been easier to build long-lasting relationships not only with new clients, but previous ones who will power your referral engine.

Delta's all-in-one real estate CRM is the premier proptech solution built on years of feedback from real estate agents. With tools like pre-populated email drip campaigns, automated social media, and the My Customer for Life newsletter, what once took hours every month can now be done in minutes.

To learn more, contact Delta Media Group today.

September
22

Client Retention with Email
Every home a person buys is a snapshot of their needs at a particular time in life.

After college or early during their careers, rising professionals buy their first homes. Growing families search for larger houses. Elders downsize to enjoy the spoils of retirement. 

All in all, a house is doing well if it meets everyone's needs for five to seven years.

With that in mind, all sales associates should ask themselves: How will I know when my latest client needs another home?

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August
31

Real Estate Technology a Game-Changer
Change is hard, but managing the daily tasks of today's real estate professionals without the best real estate technology is even more challenging. Every real estate agent would like to spend more time selling homes and less time on repetitive daily tasks. Real estate technology is a game-changer because it gives agents more time to focus on the parts of the job that they love most, without compromising on the daily, nuts-and-bolts tasks that drive new business.

Real estate agents need to see how integrating technology and automation into their businesses leads to substantial long-term gains. The easiest way to do that? Choose the right real estate technology, make sure sales associates understand why it benefits them, and provide the training/support necessary to make integrating new tools as seamless as possible.

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August
24

DeltaNET 6 Email Drip Campaigns
When it comes to real estate, success is all about relationships.

The biggest challenge that sales associates face today is finding new, authentic ways to extend and deepen those relationships. Between phone calls, between face-to-face meetings, what is the "golden thread" that continues to link you and your potential clients together – in a way that benefits you both?

Digital marketing offers a variety of answers—among the most powerful: Email drip campaigns.

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August
21

Email Drip Campaigns for Real Estate
Drip, Drip, Drip. Hear that sound in the middle of the night, and you probably drag yourself out of bed to turn off the bathroom faucet. However, apply it to your real estate business, and it's the sound of profit.

Drip email campaigns are email marketing campaigns where you nurture leads by developing a relationship of trust and building an ongoing connection.

A targeted email has some of the highest returns on investment of any marketing technique when it comes to real estate. Research shows that a well-designed campaign may have 40x ROI or more––that is, you stand to make $40 for every $1 you invest.

How can that be?

Email is incredibly scalable. Real estate marketing automation lets you send warm, personalized email messages to one person, a thousand, or ten thousand. Work it out, and you find each email costs just a few cents, with value improving as you gain more clients.

And it naturally solves one of the biggest problems there is: Most people aren't ready to use your services when they first meet you.

There's a reason generations of real estate agents have spent their first few years chasing referral business: It might take weeks, months, or even years before a new lead is ready to move forward.

Many factors go into buying or selling, and you can only influence a few of them. But one you can control is whether you always present yourself as a trustworthy and credible expert.

Drip campaigns are how you do it, warming up cold leads for when the time is right.

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August
18

Delta Media Group Automated Email Campaigns

Keep Client Conversations Going with Email Drip Campaigns

Being successful in real estate means finding ways to keep the conversation going long after the first handshake is over. However, with all of the people you meet, it's nearly impossible to grow those relationships, run your current business, and still have time to sleep at night.

What's the Answer?

Delta Media Group comes to the rescue with the latest addition to its DeltaNET 6 toolbox with pre-built, automated email drip campaigns. We make it easy to stay in front of your clients with targeted email campaigns, offering them precisely the information they want to see.

Email drip campaigns add a dose of high-octane to your current marketing strategy. Stay in touch with clients by sending timely, relevant messages to your client base.

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July
21

In this episode of Tech Tuesday, Harley Wolfarth covers how to opt your clients out of the email and SMS subscriptions in DeltaNET 6.

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July
14

In this episode of Tech Tuesday, Harley Wolfarth demonstrates how to send out message blasts using the DeltaNET® 6.

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June
11

Watch Our Webinar Now

Franklin Stoffer walks you through "How to Execute a Successful Email Strategy in DeltaNET® 6 in our May 28, 2020 webinar.

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April
20

Real Estate Lead GenerationWorking from home as a sales associate presents its share of unique challenges, but as an industry, real estate has quickly found ways to adjust to this new normal. We're seeing more associates than ever embracing the marketing tools in DeltaNET 6 while relying on our CRM to coordinate business from home. Real estate technology has become more critical than ever, and embracing technology is the key to keeping business running as smoothly as possible during these unusual times. Get started with our guide to generating leads with real estate technology while working from home.

Click Here to Read More...

March
18

Help Each Other Outsmart Coronavirus


How We Can Help Each Other

Until the last several weeks, most of us knew nothing about the coronavirus (COVID-19), its symptoms, its spread across the United States and other countries, or what we can do to combat it.

All that changed since COVID-19 turned the world on its head. Schools, local businesses, sports, and entire industries are on hold. Phrases like social distancing, self-quarantine, and flattening the curve are a part of our daily vocabularies as concerns about social responsibility become mainstream.

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February
17

Real Estate Marketing That Gets Results
Are you tired of getting the same old results from the same old real estate marketing tactics? It's said that Einstein once declared, "Insanity is doing the same thing over and over again, and expecting different results." We could spend all day trying to find out if Einstein really said that, but that would be... a little insane. The point is that whoever said it was 100 percent correct, and the lesson applies directly to the real estate industry.

Real Estate Marketing That Gets You Results

No matter how great your service and team are, it's hard to achieve your goals if your marketing isn't reaching the right people. If you want to attain the results that you dream of achieving, then now is the perfect time to take a fresh, honest look at marketing your real estate business differently.

Different Real Estate Website

  • Develop a User-Friendly Website That Fits Every Screen
    Think of your website as a storefront. If your store is looking a little dated, located in a hard-to-find place, and lacking in information on what you have to offer, then you can't expect many people to come to visit. Develop a user-friendly website that makes it easy for visitors to find the information they want when they want it.

    Your website should be a place where they can learn about local communities, search listings, and pick up valuable real estate advice through relevant content. Since so many real estate shoppers browse on their phones whenever they get a free moment, responsive mobile design is also crucial to ensure that your website scales to fit any screen that they are using.


    A-I email

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January
27

CRM Real Estate Software
Stay Top of Mind with Clients Using CRM Software

The decision to buy a home is one of the biggest anyone makes. Still, leads have other things on their minds, too. They might find themselves motivated to act fast at one time, only to be slowed by other priorities at another.

Keeping track of real estate leads can be tough because much of their thought process goes on behind the scenes. They do their own research about local real estate firms, homes for sale, and other topics before they get in touch.

Once they do, there are new factors to consider:

  • When is the best time to follow up with each lead to build the relationship?
  • What method of following up creates the best impression with each lead?
  • What value can you add when you follow up that will move things forward?

Navigating all these issues while staying top-of-mind with leads is no small feat.

Luckily, Customer Relationship Management software provides answers that work.

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December
23

Automated Email Marketing
Email marketing is one of the most effective tools for building lead relationships.

In the weeks or months before leads move forward, the real estate agent that's been building a relationship with them has the greatest chance of winning their business. Email allows you to do it. With it, you can speak to ten or ten thousand people with the press of a button.

The question is:  "Where's that button?"

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October
14

Building an Engaged Email List
What's in a list? Ideally, as many subscribers as possible! Your email list should be one of your most valuable marketing assets as a real estate agent, allowing you to stay in touch, share your expertise, build strong relationships with your subscribers, and generate leads. Almost everyone has an email address and most people check their email multiple times per day, which means that email is a direct line to your audience.

Whether you're building an email list from scratch or looking to extract more value from your existing list, there's plenty you can do right now to help your email marketing create customers for life. Take your email marketing to the next level, with our guide to building an engaged email list for real estate agents.

  • Set Targets for Email Marketing Goals
    Before you can get busy building an engaged email list, it's well worth sitting down to lay out your goals. These can be long-term goals, like hitting certain subscriber number milestones and cultivating a Millennial audience, or short-term goals like increasing open rates on specific email types. Your goals are likely to evolve as your email list grows, and that's a good thing! Every milestone has meaning, and there's always more you can do to grow your list.

    Click Here to Read More...

August
21

Content Marketing Guide for REALTORS®
Wouldn't it be nice to draw countless qualified leads to your real estate business, without paying for ad space or picking up the phone to cold call? That's the promise of content marketing, and it's one of many reasons why content should be a crucial element of your real estate marketing strategy.

Planning Your Website's Content Marketing Strategy

Your content is waiting to increase visibility, add value, educate, and ultimately turn prospects into clients.

Content marketing is a big part of what we do at Delta Media Group. Today, we're going to take a closer look at how you can use content to grow your real estate business.

  • Why Content Marketing Matters in Real Estate
    Content is an important marketing tool no matter the industry, but it's especially valuable in real estate. The vast majority of people start searches online--whether they're looking for a home or working to find an agent. Your content should demonstrate your expertise, share valuable tips, highlight market areas, and show prospects why you're the right choice for their needs. Content is also a key element in search engine optimization (SEO), which makes it easier for prospects to find your business online. Ultimately, content creates qualified leads, which is why it's a must-have for REALTORS®.

    Click Here to Read More...

June
17

Digital Marketing Tools and Tips

In today's digital world, a website is essential for your real estate business: No one will believe you're a "real business" if they can't find you online. But the value of digital marketing goes further: Done right, it energizes your real estate practice with a consistent flow of buyers and sellers ready to do business.

Many real estate agents start out unsure which digital marketing tools suit their needs. They may post on social media or write blog posts for a while, only to discover getting traction is more challenging than they hoped.

Consistency is key, and a marketing mix where several digital techniques work together is more effective than any one approach. To move forward, consider these seven tools that have paved the way to success for real estate agents like you:

Delta Customizable Websites

    1. Customizable Websites
      If your website looks like everyone else's, that may be how visitors treat you. There are best practices that make it easier for customers to use your site, but it should give them a taste of your personality and branding. Your site's appearance and structure should be built around your ideal customers and their needs. Brokerage & Team Packages by Delta Media Group handle all design the details for you.


      Delta Media Group Pipeline Manager
    2. CRM System
      CRM stands for "Customer Relationship Management," and it should be part of your business technology platform allowing you to manage your relationships and communications with clients and prospective clients.  With the right CRM system, it's simple to organize your client lists, streamline your business processes, and grow your real estate business.  Delta Media Group's Pipeline Manager is built to help you TRACK, MANAGE and ENGAGE with your contacts right from your smartphone.


      Delta Ecards and Flyers

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July
10

Email Marketing Makes Customers for Life
Email marketing is, without a doubt, one of the biggest keys to success for real estate agents.

When you meet someone, they may not be ready to immediately use your services. They may be considering buying or selling a home, but need months before they'll take action. Often, that means your potential business slips away.

Email marketing helps to keep that from happening.

Email marketing allows you to foster trust and rapport with your future clients. You can use your subscription-only email list to provide people with targeted content about real estate topics and trends.

As the weeks and months roll by, this strengthens your brand as a recognized expert. That means you're top of mind and the first person they are likely to reach out to when they decide to move.

Consider the benefits:

  1. Your Future Clients "Sell Themselves" on You
    No matter who you are and where you practice, odds are good there are dozens or even hundreds of other real estate agents in your area. Just think of the confusion this can cause first-time buyers and sellers looking for help. With an email newsletter, you can communicate with clients in an informative yet conversational way. They'll come to understand your skills and expertise.

    Click Here to Read More...

November
20

5 Real Estate Marketing Ideas Cooked to Thanksgiving Perfection

Celebrate Thanksgiving with Five Delicious Real Estate Marketing Ideas

There are so many things to look forward to during Thanksgiving weekend, and we're not just talking about your delicious dinner. Thanksgiving is also one of the best times for real estate marketing because you can show your thanks to the clients and communities that help make your real estate success possible.

Whether you're giving a gift, raising money for a good cause, or just letting clients know that you care, now is the time to start thinking about Thanksgiving marketing. Get started with our five delicious Thanksgiving marketing ideas, cooked to perfection for the start of the holiday season.

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March
26

The Delta Media Group just started rolling out an absolutely amazing Artificial Intelligence (A.I.) email platform that's so much more!

Let me explain...

18 months ago we had a crazy idea for a new system. After a few months of programming and coordination between the operations team, design team, and digital marketing team at Delta a new A.I. platform was born. Today we are announcing the new platform, called My Customer For Life, to all customers!

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March
22

Hey, did you know that for the past few months that the awesome team at Delta Media Group has been adding at least one new print flyer or e-card every week?

You might be asking why are so many being added? It's simple. Marketing is important to your business and your image is important to your business! What better way to keep things fresh and new by adding something new every week?

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January
15

Google Sync

Maintaining customer lists is not easy to do. Especially across systems and devices.

This is exactly why we are releasing Google Contact Sync today. With Google Contact Sync your customer database within the DeltaNet is automatically synchronized bi-directionaly with Google.

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September
8

Delta Media Group releases new features for the DeltaNet5 platform on a regular basis.  We undertake all types of projects ranging from our clients' special requests to emerging trends in real estate technology.  If you have any suggestions, questions or need assistance, contact our Tech Support Team.

  • Mass Delete Customers

    For Agents: Customers > Customer Center > Cleanup Customers

    Mass Delete Customers

    This new feature gives real estate agents the ability to clean up/delete customers from lists from their agent accounts without removing them from company/broker lists.  The ability to use this feature will be dependent upon company lead settings.

  • Click Here to Read More...

June
9

Tech Team Announces May 2017 DeltaNet 5 New Releases

Delta Media Group's Tech Team continues to release DeltaNet5 new features on a regular basis.  We target projects gleaned from emerging trends within the real estate industry in addition to special requests from our customers.  If you have any questions or need assistance, our Tech Support Team is ready to help.

Agent Quick Search Example Update
Admin Side: Preferences > Quick Search
Agent Side: Preferences > Quick Search


Delta customers can customize their website's Quick Search to show examples different from that of their broker.  Agents not choosing to customize will fall back to showing what the company shows as their Quick Search examples.

Agent Quick Search Example Update

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February
22

Delta Media Group's email marketing solutions are one of the most effective and efficient forms of real estate lead generation today. Our email marketing solutions will help real estate professionals generate more listings, drive more visits to the website, build your brand and close more deals. Through these powerful email marketing solutions real estate professionals are able to stay connected to past or current customers with ease. 

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