Posts with tag 'Industry News'
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8
Yes, SEO Is Still Important. Here's Why
SEO — search engine optimization — is a suite of best practices aimed at two goals:
- Raising your visibility in online searches relevant to your business
- Giving people who visit your website a better, easier experience
Reaching the top of any significant Google search doesn't happen by chance. It's possible only when you practice search engine optimization throughout your website. Although it might seem like an intimidating prospect, SEO becomes much easier when you have the right resources in place.
SEO Is Your Key to Affordable Organic Leads for Your Website
14
Will Tech Take Over The Industry?
In 2020, a survey by global consultancy KPMG revealed just over half of real estate firms surveyed had a digital strategy in place. Yet, the years since have seen an acceleration of technology's role in real estate, even the most informed analysts could not have predicted.
Factors are converging to make technology more prevalent:
- Shifting Buyer and Seller Preferences
Even as the pandemic...
6
The Pandemic Is Slowing... What's Next?
One of the most challenging eras in American history is entering a new phase.
The worst of the pandemic is hopefully over. Vaccination rates may be seeing a rebound as more people take action to protect themselves from new COVID-19 variants. But many areas of the economy are stuck in slow motion, and it has proven difficult to return to ordinary office life.
In this environment, it's no surprise real estate is still in an adjustment period!
There's no going back to the way things were, and the future is coming fast. The threat of infection may be waning, but structural changes will not end here. To excel in 2021 and beyond, estate professionals at all levels will need to adapt. The question is: where should they invest their limited attention?
Let's look at s...
1
The Newest Generation of Homebuyers
Millennials are still the largest, most active generation of homebuyers, but they are no longer the youngest. That distinction goes to Gen Z buyers, who are entering the real estate market for the first time and will represent a rapidly growing generation of buyers in the coming years. They count on real estate agents to help guide them through their first home purchase, which is why it's so important to learn what makes these young buyers tick.
The Newest Generation of Homebuyers
8
Home Prices Keep Rising. Here's What It Means
The trend of rising home prices from 2020 has continued with vigor in 2021, and it feels like every month we see a new record high in median home list prices. To say that we're living in a seller's market is a major understatement, as there are simply not enough homes available to meet demand in most markets. While high home values are good news for sellers, buyers feel frustrated with the lack of options available and the premium they must pay to land a home. Why are home prices rising, is there an end in sight, and how can real estate agents manage this unique market? We'll cover it all ahead.
How the Pandemic Has Impacted Home Prices
The COVID-19 pandemic is the elephant in the room when it comes to rising home prices, with both direct and indirect impacts on real estate markets around th...
