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December
8

SEO — search engine optimization — is a suite of best practices aimed at two goals:

  • Raising your visibility in online searches relevant to your business
  • Giving people who visit your website a better, easier experience

Reaching the top of any significant Google search doesn't happen by chance. It's possible only when you practice search engine optimization throughout your website. Although it might seem like an intimidating prospect, SEO becomes much easier when you have the right resources in place.

SEO Is Your Key to Affordable Organic Leads for Your Website

Your real estate website is one of your most important assets. In fact, it's second only to you in its power to deliver business value.

It's true!

You're the star of your brand — and you'll always be at center stage. But there's one pesky thing about humans, even real estate agents: We have to sleep at night. Even when you're doing something else, your website is always hard at work on your behalf, introducing people to your brand.

Making your website work for you should be one of your biggest goals in 2022, especially if you're early in your career. A website that attracts, qualifies, and converts leads helps take a lot of the pressure off your business. You no longer need to hustle constantly for new prospects.

And that means you can spend time up-leveling your skills and deepening existing relationships.

All in all, real estate agents who don't find a way to create the right balance are on their way to burnout. The most reliable way to yield ROI from your website is to make sure it appears prominently in search, and the only programmatic way to do that is to practice SEO.

In our SEO services for real estate, we've consistently seen small, mid-sized, and large agencies reach thousands of new leads after implementing best practices in search engine marketing. That adds up to less than $10 per organic lead, just 0.001% of what a single transaction could be worth.

Even solo real estate agents can stand shoulder to shoulder with their larger competitors if they choose a long-term focus on SEO. Unlike online advertising, SEO delivers compounding benefits in organic traffic that are virtually free of charge. By comparison, ads stop working for you as soon as you stop paying.

Use SEO for months and even the wealthiest rival can't come along and reproduce your success.

And the sooner you get started, the sooner you'll see results.

How to Get Started with SEO for Real Estate

With DeltaNET 6, the premier CRM for real estate, you can get off to a running start on SEO. But even if you want to take a do-it-yourself approach, SEO isn't really as fearsome as it appears. By knowing some of the basics, you'll have much more power to influence your digital marketing's direction in the future.

Here are the fundamentals that will turn you into an SEO-savvy real estate agent:

  • Start by Understanding Who Your Ideal Client Is
    First and foremost, you have to know exactly what kind of client you want to attract to your doorstep. SEO requires content — helpful, informative material you publish on your website — and every piece of content is written for someone. That "someone" is your buyer persona. Who are they? What are their problems? What questions do they have? Write down everything you know about your ideal client. You'll use this information to help build out the strategy around your search engine marketing.

  • Then, Figure Out What That Client Searches For
    The goal of any good SEO campaign is to help your website rank near the top of Google results for relevant keywords. Keywords are the specific words or phrases someone types into Google when they're looking for information — for example, "real estate agent Austin TX." The more specific a keyword is, the less traffic it tends to have. But that can also make it less competitive and more pertinent to you. It's much easier to rank for "first-time homebuyers Austin TX" than for "real estate agent"!

  • Publish and Promote Terrific, Keyword-Informed Content
    Keywords are valuable because they help Google understand the purpose of a piece of writing, image, or video. But they're also there for the convenience of real, human readers. Keywords often don't tell you exactly what your article should be about — you'll need to match each keyword with a topic that's useful to your ideal clients. As you publish more of this valuable content, Google takes notice. Sharing it on social media will also help you attract more backlinks to your site, which drives even higher visibility.

Once you see results from SEO, you'll wonder how you ever did without it. Contact us to learn more about its role in real estate digital marketing.

September
14

In 2020, a survey by global consultancy KPMG revealed just over half of real estate firms surveyed had a digital strategy in place. Yet, the years since have seen an acceleration of technology's role in real estate, even the most informed analysts could not have predicted.

Factors are converging to make technology more prevalent:

  • Shifting Buyer and Seller Preferences
    Even as the pandemic begins to recede, many of the changes it brought are poised to be permanent. This is especially true of virtual tours, video marketing, and virtual open houses. All saw high adoption in the early months of the pandemic — they have since grown into "must-have" capabilities.

  • Unclear Future for the Real Estate Market
    Record low interest rates brought millions of buyers into the real estate market during the pandemic. Gen Z was prominent, showing a focus on a home as an investment vehicle reminiscent of the Baby Boomer generation.
    Now, the market shows signs of overheating as properties that would scarcely get a second look in 2020 spark bidding wars and sell "as-is." Combined with an uncertain timeline for the end of the pandemic, real estate pros are continuing to leverage technology to navigate change and deliver value.

  • Bigger Players and More "Disruption"
    Major players have grown more active in a bid to "Amazon-ize" real estate through self-service apps or business models that emphasize an automated, "done for you" approach. While none of these have gained significant market share so far, they are a persistent source of worry.

As a whole, these three factors have created two big pressures on agencies and brokerages:

  • Real estate teams are using technology in new, ever-expanding ways on a daily basis
  • At the same time, they wonder if that technology will eventually upend their industry

These concerns are understandable — especially in the era of rapid change and deep uncertainty we find ourselves in today. In the long run, however, real estate experts have much to gain and nothing to lose from embracing technology. While it can increase productivity, it can never replace the human touch.

Technology Facilitates What Real Estate Agents Do Best

The human factor has always been critical in real estate — and it always will be.

Whether you use an overflowing filing cabinet or a modern Customer Relationship Management suite for real estate, your goal is the same: Find good leads, reach out at the right times, and create a human connection. Relationships are built on trust, and that's what real estate success requires.

So, what's the real difference between the sleek CRM and the filing cabinet?

There are many, but they come down to three basics:

  • Technology Helps You Do More in Less Time
    In general, small teams and solo operators are feeling the most pressure from the way technology is changing the face of real estate – but they also have the most to gain. By automating routine tasks and delivering visibility into leads' behavior, the right technology cuts out hours of work every single week. That creates opportunities to spend more time in the social situations where you excel.

  • Technology Combines Scalability with Consistency
    You know you can make a good impression when you talk to one lead — but what happens when you need to address ten, a hundred, or a thousand? Technology makes it possible to speak to each one of your leads in a relevant, targeted, yet personal way. This is especially noticeable in email marketing drip campaigns, which can help you foster relationships for months until a lead is ready to move forward.

  • Technology Expands Your Capabilities
    There are certain things you just can't do without the right technology in place — and some of them can make the difference between "good" customer care and a memorable, branded experience. Virtual tours and virtual open houses are just two examples. A few years ago, you would need to spend weeks learning software or hire an outside expert for what you can now do in minutes with DeltaNET 6.

  • Technology Makes You More Relevant
    Done right, technology doesn't have to be an intrusion — for you or your customers. Consider how text message marketing is giving real estate agents a fresh way to communicate with humanity and heart that's welcomed by an increasing number of people, especially Millennials and Gen Z. That's far better than sticking with a familiar approach, like cold calls, that most customers already consider a nuisance.

Use the Right Technology to Bring Stability to Your Business

Let's be real: We are all a bit exhausted of the pace of change since 2020. But rather than "disrupting" everything, the right technology anchors your business, so you have repeatable and reliable processes. That shortens the time it takes to build the practice you've always wanted. Contact us to learn more.

August
6

One of the most challenging eras in American history is entering a new phase.

The worst of the pandemic is hopefully over. Vaccination rates may be seeing a rebound as more people take action to protect themselves from new COVID-19 variants. But many areas of the economy are stuck in slow motion, and it has proven difficult to return to ordinary office life.

In this environment, it's no surprise real estate is still in an adjustment period!

There's no going back to the way things were, and the future is coming fast. The threat of infection may be waning, but structural changes will not end here. To excel in 2021 and beyond, estate professionals at all levels will need to adapt. The question is: where should they invest their limited attention?

Let's look at some of the forces that will continue to reverberate through real estate:

Changing Consumer Preferences Mean Digital Will Remain King

At the height of the pandemic, properties that may not have seen much attention in the past were suddenly hot commodities. Families needed separate spaces for everyone to use as home offices or classrooms. They were looking for broad entryways set apart from the rest of the home and kitchens with lots of storage space.

Real estate trends move on, of course. But what about clients' basic ways of thinking?

Virtual tours, a major adaptation to the safety risks of COVID-19, are here to stay. Not only are they convenient for sellers, but they allow buyers to extend their search radius without needing to travel. Virtual open houses even have the potential to displace traditional face-to-face tours in the long run.

Buyers now want a full video-based experience before they will even set foot in a home. For their part, sellers expect evidence their agent is doing everything possible for them, and digital provides the hard data to prove it.

The Overheated Real Estate Market Will Cool Down

Record low interest rates drove many Millennials, for whom homeownership was a reach, into the market. Even the younger Generation Z got in on the act. However, peak opportunity has now passed by. In many areas, homes are selling for far more than the market would normally bear and buyers are dropping out.

Research has shown that Generation Z is motivated to achieve homeownership earlier than their parents and perhaps even their grandparents. But now that the perfect storm has ebbed, they will need plenty of help from well-informed agents who know how to navigate first-time homebuyer programs.

At the same time, sellers who missed out on the frenzy will need to temper their expectations.

Precisely how the market adjusts will depend a great deal on the broader economic recovery. Agents need to tune into the specific forces affecting their markets, then let their brand and marketing message evolve to fit in.

Climate Will Become a Factor in Client Decision-Making

Properties that once looked like the ultimate luxury homes are less enticing when they're at risk of destruction every year. Wildfires, floods, hurricanes, and heat waves are making their presence known and beginning to influence buyers' thinking. Many sellers will uproot, moving across multiple states to reduce these risks.

No one can predict the weather, but it's crucial to prepare for tough questions if your market has been affected by hazardous weather patterns over the last few years. Your customers will look to you for an understanding of how safe their investment will be and whether it will be possible for them to truly enjoy the community.

Real estate agents with a broad network will have an advantage in capturing the cross-state economic activity most will not be prepared for. If long-distance moves have traditionally been part of your business strategy, now is the time to capitalize on the more strategic vision that younger buyers are bringing to the table.

Elders at a Crossroads in the Real Estate Market

Elders are traditionally more likely to see a home as a safe and reliable investment. Home equity is a major tool for a comfortable retirement. Seniors often downsize into a smaller home before retirement to further reduce their cost of ownership and ensure that their property matches their retirement lifestyle.

During the pandemic, a significant number of families bucked tradition by seeking larger homes suitable for a multi-generational lifestyle. Economic pressures on younger and middle-aged family members might continue to make this an appealing proposition throughout the economic recovery — however long it may take.

No matter what changes in the world of real estate, agents and brokers will be well-served by digital marketing automation that lets them achieve more in less time without sacrificing the personal touch. Delta Media Group makes it possible to reach more of your ideal clients. Contact us to learn more.

July
1

Millennials are still the largest, most active generation of homebuyers, but they are no longer the youngest. That distinction goes to Gen Z buyers, who are entering the real estate market for the first time and will represent a rapidly growing generation of buyers in the coming years. They count on real estate agents to help guide them through their first home purchase, which is why it's so important to learn what makes these young buyers tick.

The Newest Generation of Homebuyers

According to the latest data from the National Association of REALTORS®, Gen Z makes up about two percent of homebuyers in 2021 — but don't let that small number fool you. A few years ago, millennials were a small fraction of the market, and now they're the largest group of buyers. While they're adept at conducting general real estate research online, more than 90 percent of young buyers and sellers rely on their agent to guide them through the complicated process of purchasing their first home.

Gen Z homebuyers are very comfortable using tools like virtual tours and virtual open houses to research homes. Many of them have entered the market for the first time during the COVID-19 pandemic, so they've had no choice but to rely even more than usual on virtual tools. This generation of homebuyers is typically very active on social media and uses a wide variety of technological tools to stay in touch. They value home locations that provide a short commute to work, neighborhoods with plenty to do, and homes that they can grow into long-term.

From their agent, they want consistent communication, integrity, expert guidance, honesty, and attentive help with all of the details of closing the deal. With inventory low in many markets, they also count on their agent for help identifying homes that match their needs in their target neighborhoods. They value the experience that agents can provide during negotiations, especially in markets where most homes for sale generate multiple offers. So they're looking for many of the same things as buyers from other generations, but with the added needs that come with being a first-time homebuyer in an unprecedented time for real estate.

How DeltaNET™6 Can Help You Connect with Young Homebuyers

As the number of Gen Z homebuyers continues to rise, it's crucial to have the expertise to guide them through the process of purchasing their first home, along with the right tools to both earn their business and provide them with the best service possible. That's where DeltaNET™6 shines as a real estate all-in-one solution that helps you provide young homebuyers with everything they need to succeed.

  • Easily Keep Track of Client Needs and Data
    As first-time homebuyers, your Gen Z clients will have different needs than those of more experienced buyers. At its core, your real estate CRM should be the perfect place to keep track of client needs, store key data, and have everything that you need available when you need it.

  • Simplify the Home Search with Virtual Open Houses and Showings
    Gen Z buyers have become accustomed to using virtual tours, open houses, and showings to learn more about homes during the last year-plus. Even if they eventually visit their top-choice homes in person, virtual tools make it easier to narrow their list of options. So it's important to have a CRM that makes it easy to integrate high-quality open houses and showings.

  • Custom Content and Market Watch Reports Keep Buyers Informed
    Position yourself as the local real estate expert with custom content that showcases your markets, keeps Gen Z homebuyers up to date on the latest trends, and helps them stay informed. Quality content builds trust, is great for SEO, and helps you connect with the many buyers who rely upon online research to learn about real estate.

  • Build an Online Presence That Attracts Gen Z Homebuyers
    A reliable website that offers a seamless experience on all devices is crucial to connecting with all buyers and sellers, including Gen Z. Choose from dozens of mobile responsive themes and completely customizable website designs that showcase the best of your business. Integrate the features that buyers want most, connect your website with your social media presence, and make it easy for homebuyers to search through all of your listings with custom filters.

While Gen Z homebuyers have their own unique preferences and processes, they are ultimately looking for many of the same things from a home — and a real estate agent — as the generations of young buyers that came before them. With the right tools, the right approach, and a deep understanding of the latest trends in the communities where you do business, you can become a go-to resource for Gen Z homebuyers in your market.

April
8

The trend of rising home prices from 2020 has continued with vigor in 2021, and it feels like every month we see a new record high in median home list prices. To say that we're living in a seller's market is a major understatement, as there are simply not enough homes available to meet demand in most markets. While high home values are good news for sellers, buyers feel frustrated with the lack of options available and the premium they must pay to land a home. Why are home prices rising, is there an end in sight, and how can real estate agents manage this unique market? We'll cover it all ahead.

How the Pandemic Has Impacted Home Prices

The COVID-19 pandemic is the elephant in the room when it comes to rising home prices, with both direct and indirect impacts on real estate markets around the world. High demand is a key ingredient nearly any time that home prices start rising, and being required to shelter in place in so many communities throughout 2020 has motivated many people who weren't previously in the market for a home to reconsider the benefits of owning over renting. For people who already owned a home before the pandemic, the challenges of 2020 made it less likely that they would be interested in selling.

While the real estate industry has continued to function throughout the pandemic, both buyers and sellers have had to navigate the necessary safety precautions in place. Virtual tools have helped connect buyers with homes, but both buyers and sellers have been wary of in-person visits to properties in many communities. Many potential sellers have chosen to wait until conditions improve to put their homes on the market, and buyers have been forced to choose from a limited inventory.

When Lack of Inventory Meets Low Interest Rates

The lack of inventory caused by the pandemic coincided with record-low mortgage rates that have put owning a home within reach for a wider pool of potential buyers. Of course, those interest rates dropped largely due to the economic impact of COVID-19, and they presently remain at record lows. When you mix together a paucity of inventory, the lowest interest rates of our lifetimes, and an especially motivated pool of buyers, you have all of the ingredients for the meteoric rise in home prices that we've seen over the last year-plus.

And it's not just the prices that have been so favorable to sellers. It's also the speed with which homes are selling and buyers' willingness to overlook issues with homes that may have made them look elsewhere in less of a seller's market. Buyers are more willing to waive contingencies and purchase homes as-is, while still often making offers above asking price in order to beat out the fierce competition. In the most competitive markets, homes barely have a chance to hit the market before the seller receives multiple high-quality offers.

A Look at the Near Future of Home Prices

Even as home prices continue to rise, there are signs that we will start to see a return to a more balanced real estate market in the relatively near future. COVID-19 vaccines are becoming more widely available, and more communities are beginning to open up as the number of vaccinated people rises. Many potential sellers who have been hesitant to put their homes on the market will feel more comfortable doing so as communities re-open, and an increase in inventory will be a huge factor in stabilizing home prices.

The low interest rates that have motivated many buyers to search for homes in such a competitive market are also likely to rise, as the overall economy begins to return to normalcy. With higher interest rates and more inventory available, we may see more balance between the number of buyers and the number of homes on the market. The when of all this happening is the tricky part during these uncertain times, and individual real estate markets are likely to evolve at their own pace.

How Real Estate Agents Can Navigate the Trends in Home Prices

Whether home prices are rising or falling, the best way to serve your clients is to have the right tools for the job. With DeltaNET 6, you will have all of the tools you need to unlock inventory, market homes, manage relationships, and keep your clients updated on the latest market trends. The right real estate tools help you make the most of the current seller's market, maintain the interest of buyers who are waiting out high home prices, and prepare your clients for what's to come as markets begin to normalize. Contact us today to learn more.

March
25

For more than a year, the world has awaited the arrival of a COVID-19 vaccine.

Thanks to the hard work of so many scientists and healthcare experts, not to mention an enormous logistical undertaking involving Americans from coast to coast, vaccination is finally materializing.

There are now two COVID-19 vaccines in wide use throughout the country, with a third entering circulation. More than 13% of all Americans have been vaccinated, with vaccination rates in some states reaching a third or more. While there are no doubt challenges still ahead, it looks like the worst is behind us.

The real estate industry was one of the first to begin responding to the pandemic. One could argue it changed the fastest, and perhaps even the most: to keep the industry from foundering, it was necessary to move it virtually in a matter of weeks, adjusting to public health guidance as researchers uncovered more data.

So, it's reasonable to wonder "what's next?"

Even as restrictions fade and more employees return to the office, it's unlikely things will return to how they were. New tools, new ideas, and even whole new business models arose from the pandemic. While some people will be glad to return to what they knew, old ways are by no means set in stone.

No one can predict the future, of course, but certain trends are already coming into view.

Here's what real estate professionals should prepare for as widespread vaccination continues:

  • Home Values Continue to Increase
    At first, it wasn't clear what effect the pandemic would have on home prices. In most areas, prices remained steady or continued to climb, reflecting the fact that people need homes no matter what else is happening. As the economy rebounds, values are likely to hold an upward trajectory.

  • Interest Rates Begin Rising, Too
    After reaching historic lows in the midst of the pandemic, interest rates are sure to increase as soon as it seems safe to do so without inviting inflation. This will tighten the market from the buyer side, forcing many buyers to keep a closer eye on their budget than they've needed to over the last few quarters.

  • Goodbye to Low Housing Stock
    Sellers' behavior drove some of the biggest changes of 2020. Many sellers avoided crowds in their homes, so virtual tours took off like a rocket. Now, things are about to change again. Brace yourself for the clash between more active, motivated sellers and fewer qualified buyers!

  • New Construction Rebounds (Eventually)
    Demand for new construction is also poised to take off due to pent-up demand meeting the economic recovery. However, it may take longer than industry-watchers would like. Builders often rely on a large and diverse contingent workforce, and it will take time for vaccination coverage to reach the majority of employees.

  • Fewer Conventional Offices, More Automation
    Real estate has always been a nimble industry. Now, agents are learning even face-to-face client interaction is not always a "make or break" part of business. Remote teams have learned to collaborate effectively, and few miss their commute. The right technology will continue to save time and make a distributed staff model work.

To flourish, real estate agents will need to continue doing what they do best — adapting and adjusting to change. To learn about how digital marketing automation fits into your post-pandemic strategy, contact us today.

March
3

The consolidation of industry influence into just a few hands is a concern all throughout the economy.

Now, many real estate agents wonder if that worrying trend is coming to their neighborhood — literally. Over the last several months, property listing website Zillow has made aggressive moves to insert itself into many parts of the real estate value chain. News that it would hire its own agents was met with widespread dismay.

Its efforts have continued with its acquisition of home showing platform ShowingTime.

The $500 million deal will allow Zillow to integrate ShowingTime technology directly into its website. Users will be able to request a home showing from within Zillow. At the same time, real estate professionals from coast to coast will presumably lose access to ShowingTime unless they are working with Zillow.

It is beyond doubt that Zillow is preparing to use its unprecedented industry visibility to take over many of the functions held by traditional real estate firms. In doing so, it raises the risk that there will be less competition and fewer small businesses that make communities so vibrant in the first place.

In response, Delta Media Group will launch Local Showings, its own independent showing service.

Delta Media Group Continues its History of Industry Partnership with Local Showings

Delta Media Group is a family-owned company. Since 1994, we have worked to develop the best real estate technology in the business. Collaborating with others has been a cornerstone of our work and philosophy. As the industry builds and refines its technical standards, we have consistently been a part of the discussion.

Over that time, we have worked with thousands of real estate agents, brokers, and other professionals from all around the country. Our team has received a remarkable amount of feedback over the last year from experts seeking new tools and capabilities to preserve the independence of their business.

Local Showings is our newest initiative to empower and grow real estate brands. This new platform takes into account the needs of new and established real estate agents. During development, we polled the industry to understand precisely how our proposed system could be even better. 100% of the responses we received indicated support for a full-featured, independent showing service.

As Local Showings enters the final testing and deployment phase, we will continue to listen carefully and respond to feedback. Local Showings has been a part of our blue sky development efforts for 10 years. With the real estate industry changing quickly, we believe now is the best time for it to deliver unique value.

Local Showings Will Empower Real Estate Agents with Tools to Take on "The Big Guys"

Local Showings will be a fully-featured, easy-to-use platform for managing property showings. Here's what you can expect:

  • Schedule showings with ease, and receive quick assistance from our tech support team.

  • Seamless onboarding so you can get to work fast and effectively, regardless of your skillset.

  • A competitive price that lets you forgo Zillow without turning your pockets inside out.

  • An independent showing service you can count on to be a reliable, long-term solution.

With Local Showings, it will be easier than ever to schedule, create, and manage home tour experiences. Delta Media Group customers already benefit from Properties in Motion, our real estate video solution that enables voice-over videos and texting for a modern virtual tour.

Delta Media Group's all-in-one solution for real estate relationship management combines rich features with ease of use. We believe in designing nimble, stable technology with a seamless entry into your existing workflow — so you can go forward with true confidence.

Stay Tuned For More Updates

While we haven't set a release date just yet, you can rest assured Local Showings will be ready for you and your clients soon. Delta Media Group strives to help you create memorable real estate experiences for the buyers and sellers in your community. To find out more about real estate digital marketing from the experts, contact us today.

June
2

Aaron Geh (Head of Digital Marketing) with Delta Media Group interviewed Rod Messick (CEO) BHHS Homesale Realty on his organization is managing through the recent Covid crisis.

Click Here to Read More...

March
14

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April
28

Delta Media Group Launches Century 21 Mertz & Associates Mobile Responsive Website

Century 21 Mertz Real Estate Website

When visitors go to Century 21 Mertz & Associates, Inc.'s (http://www.century21mertz.com/) new real estate website, they'll find a professional-looking website featuring large-scale photos, real-time IDX listing information and an easy-to-use property search designed and developed by Delta Media Group.

Click Here to Read More...

April
19

Delta Media Group recently joined Zillow® Tech Connect with the goal of enhancing our clients' direct integration process with Zillow.

Michael Minard, President and CEO of Delta Media Group said, "Delta Media Group is thrilled to partner with Zillow® Tech Connect to offer a greater level of service for our clients." 

"The lifeblood of our clients' businesses is lead generation.  They depend upon us to create engaging, public-facing websites for home buyers and sellers as well as provide a CRM system to manage leads.  Although Delta Media Group has long provided our brokers and sales associates with the ability to integrate with Zillow, by joining Zillow® Tech Connect, we are taking additional steps to ensure continued efficiency, productivity and success for them," said Minard.

For more information about the services Delta Media Group provides to our clients, contact support@deltagroup.com.

 

 

February
8

We have been getting this question quite a bit lately: Are you RESO certified?

Now you may be asking yourself "what does RESO certified mean" or even "what is RESO?" Both of these are great questions. Let me try and answer them the best that I can.

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October
29

Growing Your Brand Isn't Optional

Customer Reviews are vital in any industry where a product or service is made available to consumers. Entire companies have been founded on the concept of customer reviews such as yelp and Angies list. And other businesses such as Amazon have deeply integrated customer reviews into their business ecosystem.

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October
26

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October
12

Make your plans now to visit with Delta Media Group and Properties in Motion®, booth #110 at the National REALTORS® Conference & Expo in San Diego, California. The conference begins on Friday, November 13th and continues through Monday, November 16th, 2015.

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October
12

Today, there is a challenge in the real estate industry with lack of integration and marketing solutions. Many real estate professionals struggle with double data entry in their customer relationship management systems, email marketing systems and reporting systems. They also struggle with the lack of integration between collecting leads, following up on marketing tasks, seeing customer reviews and the list goes on. Delta is happy to address this now by inviting you to become part of The Fusion Project where we bring all today's technologies together.

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October
9

Mobile DeltaNet Meeting

Creating something great takes time. This is especially true for web based software that gets used by thousands of users every day.

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September
28

Join The Fusion ProjectDelta Media Group had a successful webinar on September 22, 2015 which was hosted by Victor Lund, CEO/Co-Founder of RE Technology and Partner of WAV Group. Delta Media Group's CEO, Mike Minard and VP, Jonathan Blood were joined by industry leaders Cyndi Cook from RE/MAX DFW Associates, Suzi Stepanovich from Cutler Real Estate, and Corinna Decker from Wagner Realty. During this one hour webinar we heard from these industry experts and peers on what makes marketing successful in the real estate industry today. We discussed how to manage customer relationships, recruit new talent and build your brand. We discussed the advantages of video, chat and e-mail marketing along with other trends and how they can be used today in the real estate industry to help grow your business.

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September
25

Facebook Post PrefrencesDelta Media Group's September 2015 update to the Facebook Connector tool is active now and automatically shares new listings, new open houses, and new listing videos directly on any Facebook page you manage. This update is available to all SEO customers and will help grow your business and drive more traffic to your website.

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September
16

Join Delta Media Group in an educational webinar hosted by Victor Lund, CEO of RE Technology on Tuesday, September 22, 2015. The webinar will begin at 1 P.M. Eastern Time or 10 A.M. Pacific Time.

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August
24

As Google releases new updates, real estate professionals need to evolve and change also to keep Google attracted to their websites. REALTORS® need to constantly discover new ways to make customers fall in love with their website over and over again.

Delta Media Group's latest update to the Property Detail Page Headline has taken "just the facts" and automatically pushed them to the top of each property detail page. This feature is available to SEO customers making it easier for their customers to find the information they are looking for at a quick glance.

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August
24

Sold DataREALTORS® are continually adapting to keep up with the latest technology and provide the best services for their customers. This includes helping customers determine the best price for selling or buying a home.

Delta Media Group's latest release, Sold Listing Data, is available to SEO customers wishing to have sold listings on their website and whose MLS service makes the information available in their area.

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August
21

Join Delta Media Group in an educational webinar hosted by Victor Lund, CEO of RE Technology on Tuesday, September 22, 2015. The webinar will begin at 1 P.M. Eastern Time or 10 A.M. Pacific Time. 

Learn how to manage client relationships, recruit new talent and build your brand. Additionally, hear thoughts on video, chat and e-mail marketing.

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July
16

Measure Listings Walkability and Sun Number

Walk ScoreAs a real estate professional, you try to meet the wants and needs of buyers and sellers. As the marketplace trends are shifting toward a greener environment, so are your customer's requirements.

Price and location are important factors for customers when buying a home. That is why walkability and a propertie's solar score can be key ingredients in today's home buying market.
 
Delta Media Group's latest releases, Walk Score and Sun Number, allow SEO customers to engage with clients on an environmental and lifestyle level. These features have been automatically integrated on to the listing detail pages of your website. 

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June
29

Customer Review SharingRealtors know how tough the marketplace can be at times and how important word of mouth is in this industry. Create and share your brand loyalty by promoting customer reviews online.

Delta Media Group's latest release for SEO customers, Customer Review Sharing, gives you the chance to shamelessly promote your business and your real estate agents.

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June
29

Get Easy Access to Leads from Multiple Systems with Single Login

Third Party SourcesYou are too busy to log into numerous systems every day to manage incoming leads from multiple sources. Why not use Delta Media Group's One-and-Done Lead Parsing System to get the job done?
 
The latest release in Delta's suite of online marketing tools for SEO customers, One-and-Done Lead Parsing, gives your sales team the ability to use a single login to get all third party leads pushed to one location for easy, convenient access.

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June
25

Turn Facebook Friends into New Clients 

Facebook Connector

Realtors are some of the world's best marketers and extremely adept at knowing their existing clients and local real estate area.  Yet at the hectic pace today's real estate market is moving, it's tough to grow new clients and listings.

Facebook remains the largest social network site with over 1.3 billion members worldwide*.

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June
24

Positioning your company as a technology leader with Instant New Listing Email Updates.

Instant New Listing Emails

As a real estate professional in your local market, you understand that new listings and the sharing of the same are fundamental to the success of your business.

As a technology leader in your local real estate market and a partner of Delta Media Group SEO Services, you now have Instant New Listing Email Updates available for you and your clients.

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June
21

Jim Bray friend and business partnerDelta Media Group, Cutler Real Estate, the real estate community, countless friends and family are mourning the loss of James L. Bray, who passed away Friday, June 19, 2015. Born in New Brighton, Pa., a son of the late James and Nelda (Cobner) Bray, he grew up in Beaver, Pa., and had lived in Canton since 1960. He graduated from Michigan State University, was owner and partner in Cutler Real Estate and Delta Media Group and was a member of John Knox Presbyterian Church.

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