Posts with tag 'Industry News'
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 43 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
28
Why AI Crawlers Are Visiting Real Estate Websites (And What It Means for Your Business)
You've spent years building your online presence, website, listings, and local market content. You've watched your Google rankings climb. You've seen the leads come in. And now there's a new question worth asking: Is your website being read by AI?
Not just indexed. Not just crawled once and forgotten. Actually read, understood, and used as a source when someone asks an AI assistant a real estate question in your market.
For a growing number of Delta Media Group clients, the answer is yes. And understanding why that matters could be one of the most important things you do for your business this year.
8
Yes, SEO Is Still Important. Here's Why
SEO — search engine optimization — is a suite of best practices aimed at two goals:
- Raising your visibility in online searches relevant to your business
- Giving people who visit your website a better, easier experience
Reaching the top of any significant Google search doesn't happen by chance. It's possible only when you practice search engine optimization throughout your website. Although it might seem like an intimidating prospect, SEO becomes much easier when you have the right resources in place.
SEO Is Your Key to Affordable Organic Leads for Your Website
14
Will Tech Take Over The Industry?
In 2020, a survey by global consultancy KPMG revealed just over half of real estate firms surveyed had a digital strategy in place. Yet, the years since have seen an acceleration of technology's role in real estate, even the most informed analysts could not have predicted.
Factors are converging to make technology more prevalent:
- Shifting Buyer and Seller Preferences
Even as the pandemic...
6
The Pandemic Is Slowing... What's Next?
One of the most challenging eras in American history is entering a new phase.
The worst of the pandemic is hopefully over. Vaccination rates may be seeing a rebound as more people take action to protect themselves from new COVID-19 variants. But many areas of the economy are stuck in slow motion, and it has proven difficult to return to ordinary office life.
In this environment, it's no surprise real estate is still in an adjustment period!
There's no going back to the way things were, and the future is coming fast. The threat of infection may be waning, but structural changes will not end here. To excel in 2021 and beyond, estate professionals at all levels will need to adapt. The question is: where should they invest their limited attention?
Let's look at s...
1
The Newest Generation of Homebuyers
Millennials are still the largest, most active generation of homebuyers, but they are no longer the youngest. That distinction goes to Gen Z buyers, who are entering the real estate market for the first time and will represent a rapidly growing generation of buyers in the coming years. They count on real estate agents to help guide them through their first home purchase, which is why it's so important to learn what makes these young buyers tick.
The Newest Generation of Homebuyers
