What makes a good lead? Understanding the what, why, and how of lead qualification can save so much time for real estate sales associates, allowing you to focus your energy on leads that are more likely to convert while setting aside dead-end leads. In order to effectively qualify leads, you need to have a reliable process in place to identify promising leads with speed and efficiency.
In short, a good lead is someone who is ready to buy or sell a home. They've likely already put significant thought into the process, have an idea of what they want to accomplish, and are looking for a real estate agent they can trust to get the job done. These are the leads that you want to prioritize over other, less qualified leads who are further from taking real action.
How to Qualify a Lead
In order to identify which leads are good ones and which can be put on the back burner or discarded, you need to ask the right questions. Ideally, you want this to happen as soon as possible when a lead enters your pipeline. That's why it's so important to have a system in place for qualifying leads and to use it consistently.
Use the Right Tools to Turn Qualified Leads into Satisfied Clients
Of course, qualifying leads is just the first, important step in the process, and the right real estate tech can make the next steps in that process so much more efficient. The right real estate all-in-one solution, like DeltaNET®6, offers so many valuable tools for converting leads. Whether you're sending AI-driven newsletters, reaching out with convenient SMS text messaging, helping people tour homes from afar with virtual open houses & showings, taking advantage of integrations with all of the top real estate platforms, or using one of many other tools, DeltaNET®6 provides everything you need to get the job done in one convenient package.
We don't know if you heard, but Coldwell Banker Bain recently "unleashed" a full organizational change to support its agents with new technology, marketing, and branding.
Coldwell Banker Bain, the nation's largest Coldwell Banker affiliate with over 1,100 brokers in the Pacific Northwest, was the center of a feature story by Inman writer, Patrick Kearns, entitled, Coldwell Banker Bain 'unleashes' brand and tech refresh. Inman's story concentrated on the real estate giant's operational shift to communicate its focus on innovation, attention to concierge services, and competitiveness in the real estate industry.
Coldwell Banker Bain's new way of thinking comes powered by Delta Media Group's digital platform--the DeltaNet. During their transitional process, Delta Media Group® provided Coldwell Banker Bain with a new public-facing website, global luxury website, and broker websites.
The DeltaNet platform also supplies team members with their customer relationship management (CRM) system complete with marketing and automated social media tools.
There's no getting around that building your real estate client base takes time; however, there's plenty you can do to speed up the process. Whether you're a new agent looking to build your initial client base or an experienced agent aiming to add more names to your list, following the right strategies can save time and boost results. Building a client base requires reaching out to new prospects, but taking care of your current clients is also one of the best ways to grow your client base long-term.
Are you searching for a real estate marketing team who knows what it takes to earn new clients for your business? We can help! Contact Delta Media Group to learn more about all of our real estate marketing services.
The Delta Media Group just started rolling out an absolutely amazing Artificial Intelligence (A.I.) email platform that's so much more!
Let me explain...
18 months ago we had a crazy idea for a new system. After a few months of programming and coordination between the operations team, design team, and digital marketing team at Delta a new A.I. platform was born. Today we are announcing the new platform, called My Customer For Life, to all customers!
Delta Media Group recently joined Zillow® Tech Connect with the goal of enhancing our clients' direct integration process with Zillow.
Michael Minard, President and CEO of Delta Media Group said, "Delta Media Group is thrilled to partner with Zillow® Tech Connect to offer a greater level of service for our clients."
"The lifeblood of our clients' businesses is lead generation. They depend upon us to create engaging, public-facing websites for home buyers and sellers as well as provide a CRM system to manage leads. Although Delta Media Group has long provided our brokers and sales associates with the ability to integrate with Zillow, by joining Zillow® Tech Connect, we are taking additional steps to ensure continued efficiency, productivity and success for them," said Minard.
For more information about the services Delta Media Group provides to our clients, contact email@example.com.
Real estate—in fact, the world—has gone mobile. Today, more people use mobile devices over desktop computers to search online. The average user spends about 177 minutes per day on their mobile phones.
This week RE/MAX Platinum Services (www.platinumservicesinc.com) launched their new mobile responsive website with Delta Media Group. We worked with RE/MAX Platinum Services to concentrate our website design efforts on the mobile user experience.
Google has made a shift rewarding companies with mobile websites--done the right way--with priority indexing and potentially better rankings. When Google reviews a website, they score it for Mobile Friendliness, Mobile Speed and Desktop Speed. Google gives each website a score from 0 – 100 in each category. Google considers websites scores at 90 or above as performing well.
We've received many requests from administrators and sales associates to add the ability to easily create squeeze pages. Squeeze pages are landing pages designed to capture opt-in email addresses from potential clients. We recommend a combination of custom content, along with a contact form to be used on these pages.
For more information on this update please watch this video...
So many companies, admittedly ours included, try and sell real estate brokerages on search engine optimization (SEO). We focus on the increase in traffic, return on investment, so on, and so forth.
What I sometimes fail to communicate is the importance SEO plays in the overall profitability of the real estate brokerage.
For too long real estate brokerages would struggle for profitability. They would yield to the idea of hoping to just break even in their brokerage business and would look for ancillary services for the profitability they needed.
Our world has become a digitally driven society. In fact, the Web has revolutionized almost everything we do--including searching for a home. The National Association of REALTORS®' Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt.
That means 90 percent of house hunters are using the Web to find homes for sale in a specific location. That leads me to the question: "How can you make sure customers are finding your website over your competition's website at a local level?" One answer is local SEO.