Posts with tag 'More Leads'
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4
Are You Following Up Fast Enough? The Lead Response Time Problem
You spent money generating that lead. You did the work: the ads, the open house, the social post, the SEO. Then you followed up three hours later. By then, they'd already booked a showing with someone else.
Lead response time is one of the most costly and overlooked problems in real estate. Research shows that the odds of qualifying a lead drop dramatically after the first five minutes of inquiry. Not five hours. Five minutes. That's the reality of how today's buyers and sellers operate.
Why Agents Keep Losing Leads They Already Had
Speed isn't just a competitive advantage anymore. It's table stakes. Buyers shop in real time and expect a r...
28
How to Never Let a Lead Fall Through the Cracks Again
You know how it goes. A good lead comes in, things get busy, and before you know it, a few weeks have passed. You meant to follow up, but they've already moved on with someone else. It's not that you didn't care. It's that your system didn't have anything in place to keep it from slipping through.
That's the real problem. Not effort. Process.
Most agents aren't losing leads because they're bad at sales. They're losing leads because their tools weren't designed to work together. A website over here, a spreadsheet over there, follow-up that depends entirely on memory. Something is always going to slip.
Why Disconnected Tools Are Costing You Deals
Think about what actually h...
19
How to Win More Listings in a Competitive Market
Today's real estate market doesn't reward average. With inventory still tight in many areas and buyers acting fast, sellers are paying close attention to which agent walks through the door with the sharpest presentation and the best plan. Winning more listings isn't just about experience anymore. It's about showing up prepared, looking the part, and backing your pitch with real tools.
Delta Media Group helps agents do exactly that.
What Separates the Agents Who Win Listings from Those Who Don't
It rarely comes down to price. Sellers want someone they trust, someone who looks credible, communicates...
13
What Makes A Good Lead?
What makes a good lead? Understanding the what, why, and how of lead qualification can save so much time for real estate sales associates, allowing you to focus your energy on leads that are more likely to convert while setting aside dead-end leads. In order to effectively qualify leads, you need to have a reliable process in place to identify promising leads with speed and efficiency.
In short, a good lead is someone who is ready to buy or sell a home. They've likely already put significant thought into the process, have an idea of what they want to accomplish, and are looking for a real estate agent they can trust to get the job done. These are the leads that you want to prioritize over other, less qualified leads who are further from taking real action.
How to Qualify a Lead
In order to identify which leads are...
8
Coldwell Banker Bain Used the DeltaNet to Help Differentiate Their Business
We don't know if you heard, but Coldwell Banker Bain recently "unleashed" a full organizational change to support its agents with new technology, marketing, and branding.
Coldwell Banker Bain, the nation's largest Coldwell Banker affiliate with over 1,100 brokers in the Pacific Northwest, was the center of a feature story by Inman writer, Patrick Kearns, entitled, Coldwell Banker Bain 'unleashes' brand and tech refresh. Inman's story concentrated on the real estate giant's operational shift to communicate its focus on innovation, attention to concierge services, and competitiveness in the real estate industry.
Delta Media Group and Coldwell Banker Bain
Coldwell Banker Bain's new way of thinking comes powered by Delta Media Group's digital platform--the DeltaNet. During their transitional process, Delta Media Group® provided Coldwell Banker Bain with a new public-facing website, global luxury website, and broker websites.
The DeltaNet platform also supplies team members with their customer relationship management (CRM) system complete with marketing and automated social media tools.
