Articles Tagged "Video Marketing"

As the market continues to struggle, interest rates remain high, and we enter the industry's "slow" season, many brokerages will choose to wait out the tough times and pull back on marketing efforts to cut costs. But the best way to overcome these obstacles is by doubling down on online marketing—not cutting the exact thing needed most. Now is the perfect time for agents to learn how to use the latest automated online marketing tools in DeltaNET®.

Delta Media Group's® VP of Sales, Franklin Stoffer, hosted a special Online Marketing Webinar, joined by Winston Widdes, a Paid Advertising Strategist with Delta. This webinar covers essential online marketing tools available in DeltaNET, including:

- My Customer for Life (MCFL)
- Social Connector
- AD Wizard
- Market Watch Reports
- Smart Drip Email Campaigns

To learn more about Delta's marketing tools and how they can help you grow your business in 2023, contact sales@deltagroup.com.

Real estate professionals have a unique opportunity on today's internet: They can turn their time on social media into solid business successes. More than any other professionals, real estate agents are the natural fit when it comes to finding qualified leads through social media.

Some of the most influential real estate agencies in the United States capture the majority of their new business online, with the biggest share coming from social media. Other industries often try to capture the same magic only to find that they lose hours of time every month.

Real estate and social media are a match made in heaven, but that doesn't mean social media comes easily to everyone. Let's face it: The whole concept of social media can feel a little weird or unnatural.

If you relate to that — wondering what others are seeing on social media that you don't — you don't need to feel guilty about it. All it takes is a new perspective on social media and what it can do for you. One of the most important things to remember about real estate social media is this:

It doesn't replace the human touch. Instead, it helps you deliver it even better.

Social media gives you the power to talk to dozens, hundreds, or even thousands of people as if you're having a one-on-one discussion with your most important customer. This lays the foundation for trust.

Before someone even reaches out to you, they can feel like they know you.

And social media is the secret to making that happen.

How to Make Peace (and Money!) with Social Media for Real Estate

According to a 2018 study by the National Association of Realtors:

• 77% of realtors actively use social media to build their real estate practice
• Just under half (47%) say that social media yields their highest quality leads
• 99% of Millennials start their home search online (often with social media)

Those figures have no doubt risen in the years since. With Generation Z starting to enter the housing market, an even greater share of first-time buyers and sellers will use the internet as their main source of information — and they will be the most social media savvy customers ever.

Here's how you can spend less time scrolling your feed and more time making money on social media:

• Establish Your Brand with a Facebook Brand Page
  A brand page is a must and a first step toward unlocking social media's power. Older Americans still use Facebook at a remarkable rate, and the features of a brand page let you stay in touch with past clients easily. You can share listings, book appointments, and curate your reviews all in one place.
  
  
• Share Your Best Photography on Instagram
  With a focus on visual content, Instagram has emerged as the #1 place for people to browse aspirational real estate. It may be weeks or months before many of these visitors are ready to buy or sell — but you'll be more likely to become their agent in the end if they know your name and your beautiful photos.
  
  
• Automate Your Social Media for Best Results
  Fast-moving social networks like Twitter require you to post many times a day just to get noticed. With social media automation, you can plan, write, and schedule your posts in advance. Your software then publishes your posts at the right time of day to capture maximum attention from your audience.
  
  
• Amplify Your Real Estate Content and SEO
  Helpful, informative content is the key to getting your real estate website to show up prominently in searches related to your expertise. Whenever you publish a new blog or video, share it on your social media. This helps entice followers with a value that goes beyond new listings.
  
  
• Leverage the Power of Video
  Video stands out as the most popular form of content online today. It is fun, easy to use, and far more memorable than text alone. An introductory video can help people get to know you, while video tours are truly the next best thing to being there for buyers who want to extend their search radius.
  
  
• Consider LinkedIn for Real Estate
  As a real estate agent, it's not enough to simply be present on social media: You should be tuned in to the specific networks where your ideal customers are active. For those working in high-end luxury and commercial properties, LinkedIn can be every bit as valuable as the more mainstream alternatives.

Social media is fun and exciting — but to be a good use of your energy, it needs to deliver the right connections at the right moment. With these tips, you'll be on your way to seeing lasting results from time on social media. Contact us to find out more about social media automation in real estate.

Are you taking full advantage of the many opportunities that video marketing creates in real estate? Whether you're showcasing a listing, highlighting a neighborhood, or creating educational real estate content for your audience, video can convey things that simply aren't captured with other forms of online content. Listings with video generate more interest, video marketing content converts at a higher rate, social media posts with video generate more engagement, video content on your real estate website has major SEO benefits... the list goes on and on.

If you've been waiting to integrate video into your real estate marketing mix, now is the perfect time to change that. Here's how video can help you sell more properties, earn more clients, and grow your brand online.

Still need convincing that video is one of the most reliable, powerful ways to grow your brand and promote properties? Check out these stats on video marketing in real estate:

• According to the NAR, listings with video drive 403 percent more inquiries than listings without video.
  
  
• The same data from the NAR reveals that 51 percent of home buyers use YouTube as their primary method of searching for homes.
  
  
• Every month, 3.25 billion hours of video are watched on YouTube, which has more than 1.3 billion active users. TikTok isn't far behind, with more than 1 billion monthly users of its own.
  
  
• Video is great for individual agents, too. NAR data suggests that 73 percent of homeowners surveyed are more likely to work with an agent who uses video.
  
  
• Video isn't just popular in real estate. Some estimates suggest that 1/3 of all online activity is spent watching video content.

The numbers don't lie. Video draws more eyes than any other form of content online, and the numbers only seem to grow when new watch stats are released every year.

How Video Can Help You Sell Homes and Attract Clients

If a picture is worth a thousand words, how many words is a video worth? While professional quality listing photos are a strong place to start, the simple fact is that modern real estate buyers are more attracted to video than anything else.

A listing video can showcase features of the home that aren't seen in photos, provide a more detailed overview of the entire property, and give the buyer a real sense of touring a home even though they're not there in person. It's much easier for buyers to imagine their lives in the home when they can see it in motion, feel the transition from one room to the next, and analyze all of the small yet important details that video content can capture.

Of course, anyone interested in selling a home will also be quite keen on all of the benefits that video offers as a tool for selling properties. That's one key reason why 73 percent of homeowners are more likely to work with an agent who uses video, as we mentioned above. Being able to show a seller how you'll promote their home using video is a great way to win trust and attract more clients.

Easily Integrate Video with Properties in Motion

Now, you might be wondering how exactly to take advantage of all the benefits offered by video content. Our Properties in Motion® tool makes it easy to integrate video listings, with voice-over, into your marketing mix. Our marketing pros can help you use video to drive more traffic to your listings and generate great search engine results in the process.

• Create HD-quality video with voice-over to lead buyers through every nook and cranny of a listing online, no matter where the buyer is located.
• Automatically pull information from MLS, and automatically feed videos to both your social page on Facebook and your real estate website.
• Integrated texting platform that allows you to easily text key data on things like listing alerts, open houses, and price changes.
• Easily track leads, and stay on top of all the latest data through weekly reports.
• Have something special to promote? Single property websites are also available to promote your top listings.

Promoting properties with video doesn't have to feel like a mystery. With the right tools and the right team, it's easier than ever to make your listings shine online.

It's Time to Make Real Estate Video Work for You

Video can help you take your real estate brand to the next level online, whether you're promoting listings or creating educational, lead-generating content for your website. As more and more young buyers enter the market, the popularity of video in real estate should only keep growing in the years to come. With tools like Properties in Motion®, it's easier than ever to take advantage of the popularity of video content.

You have probably heard a lot about how valuable video content is as a digital marketing tool for real estate agents, and for good reason. Integrating video content into your marketing strategy is a dependable way to build trust, showcase your real estate expertise, provide valuable advice to your audience, market properties, and give your social media presence a significant boost.

On top of that, creating video content is more accessible, more affordable, and easier to do than ever before. Getting started will still require some effort, but you really can master video content with minimal investment and the potential for major returns.

The Right Tools for the Job

When you hear about video content, you might be thinking about expensive cameras, specialized lenses, drones, and other fancy tech. But the only fancy piece of technology that you truly need to get started is the smartphone in your pocket. A newer generation of phone is ideal because cameras, lenses, and filming technology all tend to advance with each new generation.

You'll also need a few apps, like a film app and video editing app, along with a mini-tripod to ensure you get stable shots. You can certainly choose to invest in more expensive equipment if you fall in love with creating video content, but other than your phone it takes very little investment to get started.

Getting Started with Video Content

Once you have the minimal equipment necessary, it's time to start experimenting, getting used to the tools, and building confidence. Rather than worrying about publishing something right away, make some practice videos to experiment with filming strategies, get used to speaking in front of the camera, and try out your video editing app. Watching videos from experienced real estate content creators is a great way to gain inspiration and pick up some tips on creating your own videos.

After that, it's all about practice and preparation. Some videos might require a script, some might be more off the cuff, and some videos like property tours will require more careful planning. All of these things will get easier the more you do them.

The Most Popular Types of Real Estate Videos

• The "About Us" Video
  Adding a face and personality to your brand is so powerful for your online marketing. Whether you're introducing yourself, your whole team, your company, or a new agent who has joined, "about us" videos are relatively easy to make while offering significant benefits.
  
  
• Sharing Your Real Estate Expertise
  Providing advice to buyers, sellers, and homeowners is a staple for real estate video content. It's also a great way to show off your real estate knowledge and give your audience a look at the many ways that you can help them. Short real estate advice videos are ideal for social sharing, and you can also break down longer videos into short, shareable clips.
  
  
• Property and Guided Tour Videos
  Guided property tours take more preparation to film than some other types of video content, but doing the work up front makes the process of filming a tour much easier. Given the number of steps required to make them, these videos often take longer to master. But once you have it down, you'll have a general formula for every property video you make in the future.
  
  
• Neighborhood Videos
  It's not just properties that your audience wants to see. They also want to learn all about the neighborhoods where homes are located, and neighborhood videos can really help them build connections with your markets. Whether you're touring local attractions or just showing them around the neighborhood, these videos are a powerful supplement to your property tours.
  
  
• Testimonial Videos
  Written testimonials from clients are excellent marketing tools for any agent, and video testimonials take the concept of social proof to the next level. A filmed testimonial adds a level of authenticity that text can't match, which makes it perfect for online marketing and social media sharing. If a client is willing to film a testimonial, take steps to make it happen.

Are You Ready to Become the Next Real Estate Video Star?

Now that you know a little more about the tools required, the steps that you'll need to take to create video content, and the most popular types of real estate videos, all that's left is to work on the craft. You'll notice that many of the most popular real estate videos have a polished, professional look, and that's no accident.

It takes practice to create great videos, but the payoff is well worth the investment. Perhaps one day you'll be the real estate content creator that other agents look to for inspiration and advice when they begin their own journey with creating video content.

As a real estate agent, you are a local expert. People trust your knowledge about the market and its ins and outs. They rely on your advice not only to buy a home but to identify the best neighborhoods, the top school districts and employers, and how everything will interact to shape their new lifestyle.

There's one problem: They may still have trouble telling you apart from your peers!

Real estate is a highly competitive industry. Many of your colleagues and competitors are true self-starters, focused on continuously improving and making an impact. There may be many agents in an area who can offer a terrific experience to your potential customers.

So, you need to focus your marketing around differentiation.

Your marketing communicates who you are and what you do for others. Differentiation refers to all of the skills, personal traits, and other characteristics that set you apart. Define exactly what you bring to the table, and it'll be easier to highlight all the ways in which you are different.

You can also use your knowledge, skills, and tools in ways that differentiate you. Whenever you pick up a new piece of technology or learn something new about real estate, always think about the many ways you can use it to add value. The more creative you are, the better it will function as a differentiator.

Teams and agents alike need to differentiate — but it is much easier than it might look:

• Define Your Niche and Showcase It In All of Your Marketing Collateral
  Early in their career, many real estate agents feel they need to be ready to work with just about anyone. After the first year, however, it's crucial to define your niche. Your niche describes who your ideal client is, what you do for them, and how your way of doing it is special. Yes, it can mean turning some business away — but your message will resonate deeply with your ideal clients, more than making up for it.
  
  
• Introduce Customer Relationship Management (CRM) into Your Workflow
  No matter who your ideal customer is, that person expects speed and responsiveness. A CRM suite is an effective way to deliver it. Your CRM gives you complete visibility into contacts, leads, and customers. It keeps track of transactions and relationships for you. An AI-driven real estate all-in-one solution like DeltaNET®6 learns as you use it and can prompt you to follow up at the best times to inspire a favorable response.
  
  
• Get Comfortable with Online Video Content
  Most of your future customers will first learn about you online, not from a face-to-face meeting. Video content is exceptionally helpful in building a human connection. As "the next best thing to being there," video fosters trust and helps people feel like they know you even before you've met. Use your video to introduce yourself and your team. It can also enliven virtual showings, neighborhood tours, and more.
  
  
• Publish Helpful, Informative Content Focused on Your Customers' Needs
  Once you embrace your niche, you usually end up with very strong insights into who your customers are and what challenges they're facing. Respond to their burning questions with a blog on your real estate website, and you'll give them a preview of the value you can offer. Publishing useful content helps you appear in more searches relevant to your business at the moment people are looking for you.
  
  
• Build Community Online...
  Several different social media platforms are especially fitting for real estate. LinkedIn is ideal if you are in the luxury real estate space. Instagram, on the other hand, is practically tailor-made for your most beautiful real estate photography. Posting is only the beginning — be sure you are building relationships by responding directly to comments and checking out the content of people who interact with you.
  
  
• ...And Offline
  Embrace your role as a local tour guide who knows a little bit of everything. Keep your finger on the community's pulse by attending charity events, networking, and more. Always check out new restaurants and other amenities. This gives you more knowledge of what makes your local area special. Not only will you have a ready answer when customers ask you questions, but you'll also have more to share online.
  
  
• Give Yourself Plenty of Time for Learning
  There's always something new to learn in real estate. Even the most successful agents don't "know it all." At the beginning of each year, set out a plan for the new certifications, skills, and technology tools you plan to learn. Then, invest in your success by making sure you have time set out on your schedule to actually do it. The more you know, the better your performance, and that's the best differentiator.

Contact us to learn more about using real estate technology to stand out.

Video is quickly taking over the internet, and the same can be said about real estate marketing!

Well over half of all internet traffic is now made up of video content. As more people gain access to unlimited smartphone data plans, that number continues to increase. The adoption of 5G internet will accelerate the trend even further as it becomes possible to stream video fast from almost anywhere.

Real estate pros would do well to get comfortable with the power of video — both in front of and behind the camera. Video is much more likely to be viewed, remembered, and shared than plain text content. And video has the unique power to build rapport and foster trust like nothing else out there.

Video for Listings Is King – But it's Only the Beginning

Nothing will ever replace real estate photography, but video is the next best thing to being there.

When video is used to enhance listings, it allows interested buyers to go from merely browsing to imagining everything a space has to offer their lifestyle. With context provided by your narration, they can engage all of their senses and envision their future in the home.

That said, real estate listings are just one of many places video can make a winning difference. When used as a central part of your overall marketing strategy, it helps you deliver high-quality, branded communications that leads and customers will really look forward to.

Let's consider some other great ways to use video in your real estate marketing:

• Video for Real Estate Testimonials
  Social proof is the key to helping your future customers see that others just like them had an excellent experience working with you. Real estate testimonials are powerful because your satisfied customers can express themselves in their own words. This kind of uncoached reaction is very compelling. Plus, they are more likely to feel invested in your brand and offer you referral business in the future.
  
  
• Video for Neighborhood Introductions
  Buyers often find themselves with a general idea of where they want to be, but they need to compare many different neighborhoods ¯ especially in large cities. They might not have time to explore every alternative in person, but video can take them there. You can show off the top landmarks, restaurants, shopping, and other amenities. All this helps to position you as a trusted local expert.
  
  
• Video for Live Open Houses and Tours
  Virtual open houses and virtual tours have become extremely popular over the last year. Originally a way of maintaining safety for buyers and sellers alike, they have proven popular with everyone. Sellers no longer need to plan ahead for big crowds and buyers can extend their search radius with a minimum of travel. You can make these even more enjoyable with your own commentary.
  
  
• Video for Blogging and Content Marketing
  All in all, online videos are more likely to be shared than almost any other kind of content. Just about anything you publish on your website can be enhanced with video. Video makes a website seem more polished and professional even when an individual visitor doesn't actually choose to view it. Even a video of just one minute can spruce up a post, "about us" page, or contact page.
  
  
• Video for Social Media Updates
  Video has a tremendous impact on social media. Even though each social network has its own rhythm, people tend to scroll quickly. Visual content is more likely to stop them in their tracks, and videos are all but irresistible. Sprinkling videos in among the real estate photography you already share on your feed will get more people to engage with what you have to say. That can ultimately net you more leads.
  
  
• Video for Custom Email Messages
  To nurture relationships over weeks and months, you're probably already using email drip campaigns. This is the best way to keep your message in mind with leads who are on the fence or waiting for the market to pan out a certain way. When it's time to add an extra jolt of motivation, a custom video can kindle a more personal connection. Just use what you know about a lead to start a conversation!

You Don't Need to Reinvent the Wheel to Come to Grips with Video for Real Estate

Video can seem like an intimidating prospect, but it's fun and exciting when you get comfortable making them.

To seamlessly tap into the power of video, you need a nimble, high-performance center of excellence you can trust to remain stable and dependable. DeltaNET 6 is that solution for thousands of real estate professionals across the United States. It gets you rolling with video in minutes, not days or weeks.

Contact us to find out more or get started with the top all-in-one solution for real estate.

Vaccination is underway, but virtual tours are definitely here to stay. It may be months before travel restrictions and social distancing rules are relaxed throughout the United States, and in that time, virtual home tours are continuing to gain traction. Although they started as a safety precaution, buyers and sellers alike are realizing the benefits.

Open houses have long been among the most effective ways to show off any home. They generate excitement and provide opportunities to meet qualified buyers. Virtual open houses have the potential to be just as effective. Plus, they have some advantages all their own:

• Since it means no travel, more people can attend a virtual open house.
• Sellers can hold more open house events without disrupting their lives.
• In many cases, attendees can go back and review open house footage.
• Buyers from out of town or out of state can be included more easily.
• Participants can ask questions and zoom in on key home features.

Agents Open the Door to Success When They Master Virtual Open Houses

The virtual open house has been an unexpected hit with agents, too.

Giving a virtual tour draws on the skills you already have, but it also calls on you to grow and stretch. More agents are getting comfortable both in front of and behind the camera. This, in turn, equips them with more fluency in video marketing, one of the most powerful methods for promoting any practice.

While there are a few different ways to set up a virtual open house, live streaming video has become more popular than video filmed ahead of time. While static video offers more control and a strong environment for practice, live streaming video is the gold standard thanks to its interactivity and personal touch.

But how can you overcome the learning curve quickly? Use these tips to get it done the right way:

• Get Familiar with Your Hardware and Software
  You don't need a fancy camera to give a great virtual open house. However, you should know exactly how it works and how to get the most from it. Get plenty of practice with your camera and streaming software before you plan your first event. Properties in Motion is an all-in-one solution you can use with confidence.
  
  
• Stage the Home Before Your Tour Begins
  Yes, most of your favorite home staging techniques still apply. It's crucial to de-clutter, but no fresh-baked cookies are necessary! When staging, be sure lighting conditions in each room are ideal for your camera. This may sometimes mean bucking old wisdom — use a little less natural light to reduce glare.
  
  
• Experiment with Tripods
  While many real estate agents are comfortable carrying their phone, tablet, or video recorder from room to room, some feel that this provides an unsteady and incomplete picture. Try using a tripod to stabilize panoramic shots of each room. You can carry a lightweight one or set up inexpensive tripods in each room.
  
  
• Promote Your Virtual Open House Early
  Virtual events can feel less urgent than in-person ones. With that in mind, you want to leverage every tool at your disposal to begin promoting early. Start with the local MLS, but don't stop there. DeltaNET customers can automate email messages and target social media updates to prospective event attendees.
  
  
• Make Time for Your Tour
  You should schedule at least as much time for your virtual open house as you would for a face-to-face event. Pencil in additional time to tour each room. Leave ample time to answer questions both during and after the tour, too. These conversations are crucial for building buyer enthusiasm.
  
  
• Use Your Tour Footage for Video Marketing
  Not everyone interested in a property necessarily has the time to go to your event. That's fine: through the magic of video editing and platforms like YouTube, you can make it all available to them. Use your DeltaNET real estate CRM to quickly send out a post-event email linking interested subscribers to the videos.
  
  
• Follow Up With Your Attendees
  While your no-shows review your video and get up to speed, be sure you reach out to those who had a chance to tune in live. Delta Media Group's Open House Connector is the best way to capture, centralize, and act on participant information. Find out what they loved about the home and keep the conversation going!
  
  
• Remember: You Are the Co-Star
  The home may be the star in your virtual open house, but you are the co-star. It may take a few tries before you are comfortable, but always strive to bring all of yourself to the presentation. Whether it's your winning sense of humor or your unbeatable market expertise, build relationships by bringing your unique energy.

Contact us to learn more about virtual open house success from the real estate marketing experts.

Prior to the last year, video content was a powerful but (somewhat) optional tool for promoting your real estate business. These days, video content has become a necessity for reaching your target audience no matter the demographic. Real estate clients of all ages are shopping from the comfort and safety of home, whether they're searching for the right real estate agent, the ideal neighborhood, or the home of their dreams. No matter your experience level with creating video content, now is the time to think about making your videos more engaging, with a few key tips from our team.

1. The Right Equipment Makes a Big Difference
   While you don't need the latest, greatest tech to get started with learning the basics of video content creation, it won't be long before you want to boost your production quality and give your finished product a professional shine. If you already have a smartphone with a high-quality camera, you're off to a good start. You'll also want a tripod for camera stability, some portable lighting, and a reliable microphone that makes your voice come through clearly on video.

2. Planning a Virtual Tour? Start with a Great Script
   Virtual tours have quickly become a must for marketing homes, and an engaging virtual tour starts with great preparation. Even if you've done tons of in-person home tours and have a good idea of the key points you'll highlight during a virtual tour, a script will help you make the video more engaging for your audience. Start by walking through the home, noting all of the features that you'll want to touch on, and writing down some key talking points. You don't need to script every word, but a little planning goes a long way.

3. When Possible, Keep It Short and Sweet
   The ideal length for your content depends on the type of video you're creating, but less is often more when it comes to driving engagement – especially for social media sharing. Clients are more likely to stay until the end with a shorter video and will be more likely to click in the first place. Scripting will help you focus on the talking points that matter most, and you can also trim out unnecessary footage during the editing process.

4. Create Video Content That Answers Audience Questions
   If you really want your audience to engage with your videos, start by creating content that answers the questions that matter most to them. You can even put out the call for questions on your social pages, then share videos with answers! Even if you don't ask for questions directly, use your experience as a real estate agent to anticipate the questions that matter to your audience.

5. Tell Your Story and Show Some Personality
   For clients, sometimes looking for a real estate agent online can feel like flipping through pages in a catalog. Video content is a great way to show the human side of the business, tell your story, build trust, and show clients why you're the right choice for their needs. Don't be afraid to show some personality, whether that means using humor, telling stories, or subtly integrating your own hobbies into your videos.

6. Testimonials to Involve Your Audience and Create Social Proof
   What could be more engaging than involving your clients directly in your videos? Testimonials from satisfied clients can make for great content and will show potential clients why you're the right choice for their needs. When you reach out to past clients to ask them to review your business online, be sure to include a note to see if they would be interested in filming a quick testimonial.

7. Cater Your Videos to the Platform Where They'll Be Posted
   The right length, format, and subject matter for your video will depend on where you plan to post it. A quick-hitting how-to or Q&A video can be a great fit for social, while a longer video might be necessary for a full home tour. Make sure that you understand the needs of your audience and the nature of the platform where you'll be posting videos.

It can feel a little bit intimidating to get involved with video content, especially if you're brand new to the process. That's why our final tip is a tried and true classic — practice makes perfect! It won't always go flawlessly at first, but that's okay. It won't take long before you feel comfortable behind the camera and can start putting our engagement tips into action. At Delta Media Group, our real estate CRM makes it easy for you to post videos on your websites, listing pages, and within your email marketing. Contact us to learn more.

Use Video Marketing to Grow Your Real Estate Business

I'm going to level with you. I hate supporting third party software--I really do.

I don't work for Facebook or YouTube. I barely have a Facebook account. When it came to making guides to set up live streams and uploading videos to YouTube and Facebook, I knew they were necessary, but I was going to be in for a rough time. After all, the most challenging part here is going to be the technical side of things, right?.

Well, as it turns out, not so much. Many of you already had some expertise there. When COVID-19 made words and phrases like "quarantine," "stay-at-home order," and "essential businesses" part of our daily vocabulary, you took the creation and uploading of video in stride. These days, the questions we get aren't about the actual act of getting these videos recorded and posted, but rather, what kind of content should be in them and what the difference is between the different types of videos you can make to market your listing and yourself. I'm hoping I can shed some light on that and maybe simplify your life in doing so.

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Strengthen Your Real Estate Brand on Social Media with Video 

With recent world events, customer communication has become even more important. Keeping in touch with past clients, leads, and supporters is essential given recent world events. These audiences are attuned to live video. With live video on social media, you can speak to hundreds and maintain the personal touch.

Savvy real estate agents often use multiple social platforms. Each has its own features that help you showcase your value. Likewise, each one has enabled experts like you to reach the world through shareable video.

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Video marketing has become a more vital tool for real estate sales associates than ever before, as the coronavirus disrupts how the real estate industry normally does business. But speaking on camera can also be intimidating, especially if you haven't done it before. Nobody handles video marketing flawlessly the first time they try, and that's okay! With the right tips and a bit of practice, your intelligence, integrity, and honesty will shine through for your audience to see.

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We live in a different world, but that has not stopped buyers and sellers from wanting to engage with the real estate market. The economic realities of the COVID-19 crisis are giving some sellers reason to close the deal, and many buyers see "shelter in place" orders as motivation to find a home that they truly love. While coronavirus precautions have made it impossible to conduct business in the traditional way in many markets, innovative sales associates are pivoting to virtual showings and open houses to keep business moving.

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Are you tired of getting the same old results from the same old real estate marketing tactics? It's said that Einstein once declared, "Insanity is doing the same thing over and over again, and expecting different results." We could spend all day trying to find out if Einstein really said that, but that would be... a little insane. The point is that whoever said it was 100 percent correct, and the lesson applies directly to the real estate industry.

Real Estate Marketing That Gets You Results

No matter how great your service and team are, it's hard to achieve your goals if your marketing isn't reaching the right people. If you want to attain the results that you dream of achieving, then now is the perfect time to take a fresh, honest look at marketing your real estate business differently.

• Develop a User-Friendly Website That Fits Every Screen
  Think of your website as a storefront. If your store is looking a little dated, located in a hard-to-find place, and lacking in information on what you have to offer, then you can't expect many people to come to visit. Develop a user-friendly website that makes it easy for visitors to find the information they want when they want it.
  
  Your website should be a place where they can learn about local communities, search listings, and pick up valuable real estate advice through relevant content. Since so many real estate shoppers browse on their phones whenever they get a free moment, responsive mobile design is also crucial to ensure that your website scales to fit any screen that they are using.
  
  
  
  

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More than half of marketing professionals surveyed say video is the content with the highest ROI – and if you're in real estate, marketing is one of your biggest jobs.

Here's another fact: Marketers who use video grow revenue 49% faster than those who don't. This applies to a wide range of industries, including those where a single expert or small team provides advice to clients.

For getting established in real estate, video is a clear winner.

Video marketing for real estate is an intimidating prospect for many sales associates. Most firms do not have in-house resources for making videos. Although there's a learning curve, conquering it is worthwhile: Video is one of the most powerful digital marketing tools, bar none.

If you're not using video marketing in real estate yet, here's why you should:

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Video marketing is one of the most powerful tools real estate agents have at their disposal to generate leads, build their brands, but most of all--help their clients buy and sell homes.  Videos help showcase the features of listed homes that make them stand out from others in the same neighborhood.

If you're new to the idea of adding videos to your existing marketing strategy, it may be a little intimidating.  Not to worry, there are tools available to automate the process and to get the job done with little--if any--hassle.

We've put together this quick look at three ways to make real estate videos work for you.

1. Create Short Videos that Highlight Features and Show Personality
   Have you shopped for a home in the era of video content? If so, you know there are plenty of videos currently available, and only so much time in the day to devote to the process. That's why it's important to create short, information-rich listing videos that highlight the essential features of your listing. Two minutes is a great length to target. Grab the attention of viewers right away with attractive shots of the home, and details about the features that matter most to buyers.
   
   Many agents choose to narrate their videos, which is a great way to show expertise, highlight key features, and keep the viewer's attention. If you decide to narrate your videos, don't be afraid to show your personality. You want to be upbeat and informative while telling the story of the home in a detailed, accessible way. 
   
   

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Real estate videos are one of the best marketing tools for your business today. Real estate pros like you find video marketing is a good fit because it lets you show off your listings and professional knowledge equally. Videos work well on mobile devices, gives your website the "action" still photography does not, and provides additional content for you to share socially. 

Build Trust, Create Brand Recognition & Convert Clients

According to a Virtulets.com, 73 percent of homeowners say they are more than likely to hire a listing agent who uses video to market their homes.

Today's modern real estate client demands technology whether buying or selling a home. There is no argument video marketing is an essential part of your total online marketing strategy. Video marketing allows you to make a more personal connection with your clients.

Videos created correctly gain you favor with your clients and Google. However, done poorly and they could become an obstacle for success.

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The Numbers Are In 

We checked our stats and found your five favorite Tech Tuesday training videos for 2017. Once you view these videos, we think you'll agree...Some things are so good they are worth repeating. 

1.  Tech Tuesday's DeltaNet 5 [Zillow Tech Connect]

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Hands down Facebook is the king of social media platforms topping out at over 1.5 billion active monthly users. Since entering the online world in 2006, Facebook has been a game changer in the way we communicate both personally and professionally.  Those in the real estate industry are no exception…especially for those who know how to use it the right way.

Some savvy real estate agents and brokerage firms are upping their game by adding real estate listing videos to their Facebook pages as part of their overall digital marketing plans.  Here's why:

1. Video marketing is on the rise.  Facebook has seen a significant jump in the number of videos viewed daily—from 4 billion to 8 billion in just a short eight-month time period. In addition, video posts have a greater organic reach than photos by 135 percent.  Plus it's estimated that by 2019, 80 percent of the world's internet traffic will be video—and in the United States an estimated 85 percent.
   
   

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