Posts from June 2022
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30
SMS Texting Is Always A Winning Strategy (If You Use It Right)
SMS texting has skyrocketed to become one of the most important tools for real estate agents. It can be used to stay in touch with clients at any stage of a transaction, including building a relationship with all-important leads before they commit to making their move.
Since 2017, NAR research has shown that about 90% of realtors prefer to use text messaging — that's just behind emails and phone calls. While all of these options have enormous potential, texting now stands out as a modern and convenient...
28
Tech Tuesday - Managing Your Website Pages
This video demonstrates how to create and manage custom pages on your website using the DeltaNET Pages system.
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24
Don't Understand PPC? We Can Make It Simple
Pay-per-click (PPC) online advertising may seem like one of the most challenging topics around.
But of all the industries that use PPC, real estate agents are among those most likely to gain a true windfall of business value. That's because PPC ads that may cost only a few dollars a week greatly accelerate the process of attracting qualified buyers to properties.
We know: From the outside, PPC seems complicated, technical, and risky.
The truth is, profiting from PPC ads has gotten more and more difficult over the past few years. When more advertisers join a platform, the prices go up. At the same time, each major digital platform is at work on new ways to protect its investment, making the standards for every ad higher.
But there is a simple, powerful way around all that...
23
Change Is Hard For Agents: How To Keep Them Happy Before, During and After a Merger
The most successful real estate agents tend to have a steady routine. They know their team, their brand and what they must do each day to achieve their goals. So, change can be a challenge even for the most experienced agents, just as it is for newer agents who are still establishing their foothold in the industry. A merger represents a significant change for any agent, but it can also lead to new opportunities for agents to thrive.
Keeping your agents happy throughout the merger process comes with its challenges, but it's one of the most important things you can do to make your merger a success. Transparent communication, honesty and a willingness to listen are all key ingredients in keeping your team on the same page as you transition to a new era. So, let's take a deeper look at what you can do to keep agents happy before, during and after a merger.
There are two sid...
22
A Diverse Marketing Approach Works Best
Quick — what's the most powerful form of marketing for real estate agents?
These days, the first thing that comes to mind might be something like social media. And it's true that of all the professionals active on Instagram, Facebook, and the rest, real estate pros have the best shot at transforming all that time spent scrolling their feed into real business value.
Next, you might think of email marketing. And it is the best in at least one way: Experts est...
