Local SEO has long been a key ingredient of a successful online marketing mix for real estate agents, and it has only become more important with COVID-19 precautions changing the way that the industry does business. When someone is interested in buying or selling a home in your market areas, they will typically trust their favorite search engine. They might be looking for an agent, searching for listings, or seeking virtual open houses to tour properties from a distance. No matter what local real estate topic they're searching for, local SEO helps your personal brand stand out from the pack.
There's no doubt about it: you don't just want Google to like your real estate website, you want Google to LOVE it. Why? When Google loves your website, you get a higher ranking in search results for real estate businesses and topics in your area. Most prospects don't look beyond the first few links on the first page of results, so a higher search ranking ultimately means more leads and more business. Fortunately, this love story doesn't have to be complicated.
Delta Media Group is known for having the #1 search engine optimization (SEO) platform in the real estate industry by a significant margin. Our team helps real estate businesses with search engine optimization (SEO) every day. Let's take a look at ten ways to make Google fall in love with your website.
So many companies, admittedly ours included, try and sell real estate brokerages on search engine optimization (SEO). We focus on the increase in traffic, return on investment, so on, and so forth.
What I sometimes fail to communicate is the importance SEO plays in the overall profitability of the real estate brokerage.
For too long real estate brokerages would struggle for profitability. They would yield to the idea of hoping to just break even in their brokerage business and would look for ancillary services for the profitability they needed.
Our world has become a digitally driven society. In fact, the Web has revolutionized almost everything we do--including searching for a home. The National Association of REALTORS®' Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt.
That means 90 percent of house hunters are using the Web to find homes for sale in a specific location. That leads me to the question: "How can you make sure customers are finding your website over your competition's website at a local level?" One answer is local SEO.