Articles Tagged "Facebook ads"

Delta Media Group's Blog Home

Subscribe and receive email notifications of new blog posts.




rss logo RSS Feed
Automation | 9 Posts
AVM | 4 Posts
Blogging | 9 Posts
Branding | 10 Posts
Conversion Rate | 1 Posts
Coronavirus | 5 Posts
CRM | 9 Posts
Delta Services | 2 Posts
Delta Tech Talk | 2 Posts
DeltaNet | 24 Posts
DeltaNet 5 | 8 Posts
DeltaNET 6 | 14 Posts
Email Marketing | 13 Posts
Fusion | 1 Posts
Holiday | 5 Posts
Lead Generation | 27 Posts
Link Building | 1 Posts
Local SEO | 7 Posts
Marketing | 12 Posts
News | 5 Posts
Online Marketing | 22 Posts
PPC | 2 Posts
Press Release | 1 Posts
Press Releases | 4 Posts
RESO | 2 Posts
SEO | 25 Posts
SMS Texting | 6 Posts
System Update | 41 Posts
Tech Tuesday | 273 Posts
Video Demos | 1 Posts
Video Marketing | 10 Posts
Web Design | 3 Posts
Webinar | 21 Posts
Website Design | 11 Posts
New Website | Modular Site Design | Search Engine Optimization | SEO | Social Media for Real Estate | News | Industry News | DeltaNet | System Updates | Mobile | Conference | Webinar | Culture | Reviews | Listing Videos | Blogging | Recruit and Retain | Open House Listings | Live Chat | Facebook | Social Media Marketing | Delta Media Group | Agent | Email Marketing | web design | Mobile First | Mobile Responsive | Video Marketing | Local SEO | More Leads | Lead Generation | New Releases | CRM | Zillow | RESO | Property Search | Customize Search | My Customer for Life | E-Newsletters | Responsive Website Design | Real Estate Agents | Upgrade System | Grizzard Commercial Real Estate Group | Employees | Coldwell Banker HPW | Coldwell Banker Howard Perry and Walston | Wardley Real Estate | BHHS Homesale Realty | Real Estate Marketing | Sales Associates | Unlocking Your Potential | Instructional Series | Video Series | Mike Minard | Facebook Marketing | Content | Content Marketing | Customer Reviews | Customer Testimonials | SOLD Listings | HTTPS | SSL Certificate | Google Requirements | Social media advertising | Facebook ads | Open House Connector™ | Coldwell Banker Bain | Teams & Agents | Ad Wizard | Pipeline Manager | Convert Leads | Process Referrals | Find Prospects | Old Dominion Realty | Hyperlocal content | Public Transit | Public Transport | Coldwell Banker Prime Properties | New Construction Homes | Builders and Communities | Luxury Real Estate Marketing | Online Marketing | Digital Marketing | Automation | A-I Driven Marketing | Properties in Motion | AVM Reports | Reverse Prospecting | Inrix Drive Time | Work remotely | Campaigns and Action Plans | DeltaNET 6 | Coronavirus | Virtual Open Houses | Facebook Premieres | Market Watch Reports | Seller Reports | Tech Tuesday | Harley Wolfarth | Guest Blog | Real Estate News | Real Estate Marketing and Technology Magazine | LeadingRE | Franklin Stoffer | Real Estate Sales Success | Instagram | Real Estate Technology | SMS Texting | Real Estate Text Message Marketing | Haring Realty | Peter Haring | Aaron Geh | Allison Rybarczyk | Arizona Best Real Estate | Training, Tools & Tactics | Email Drip Campaigns | Old Colony REALTORS® | ReTechnology | Listing Presentations | CMA | Brand Building | Online Brand | Local Showings
February
8

Are you missing out on a powerful way to generate leads from social media? Targeted advertising isn't a replacement for all of your other social media activities. It's in its own category, and when done right, it can be a convenient, low-cost tool for generating fresh leads to stock your pipeline. If targeted advertising has been your business blind spot, now is the perfect time to change that.

Even if you've never run a targeted ad campaign yourself, you've definitely experienced these ads during your own time online. You search for something that you're interested in purchasing, check out some content, and suddenly you're seeing ads for that product or something similar during all of your travels online. Targeted ads are designed to reach a specific audience — ideally people who are already interested in what you have to offer.

Before You Advertise, Make Sure Your Branding and Website Are Ready

We'll get into more specific targeted advertising strategies shortly, but there are a few things that you'll want to have prepared before you get started. First, make sure that your branding is consistent. Things like color schemes, logos, missions, values, and even fonts can help your brand stand out from the competition when you advertise.

Next, you'll want to make sure that your real estate website looks appealing, functions well on any device, has great content, and offers all of the features that your audience needs. In many cases, your targeted ads will be leading prospects directly to your website, and you want to give them every reason to stick around once they arrive.

Know Your Audience

Like the name suggests, targeted ads are all about reaching a specific audience. So who are you trying to reach? Running a targeted ad campaign for an audience of luxury real estate buyers will naturally be different than running one for first-time homebuyers who are new to real estate. The same goes for whether you're trying to generate buyer or seller leads.

Due to fair housing laws, it's important to note that ads can't be targeted based on certain factors like race, gender, or class. Think about your target audience, what they like to do, what their interests are, and what might motivate them to buy or sell a home.

Planning Your Targeted Ad Campaign

Once you've got your branding, website, social pages, and audience analysis in order, you'll be ready to start planning your first campaign. Here are some of the key steps you'll take while planning your campaign:

  • Campaign Objective, Ad Settings, and Contact Method
    First, you'll set up your campaign objective, which will usually be lead generation. You'll also choose your ad settings, where you'll click on "special ad categories" and "housing" in order to adhere to fair housing laws. You will also choose your contact method, either through a lead capture form, automated chat, or phone call.

  • Setting Your Budget
    Facebook ads are priced through a bidding process, which allows you to set the maximum price you're willing to pay to reach a specific audience. You can set your max daily bid based on a variety of factors for each ad, and sometimes it will take some experimenting to find the right price per lead.

  • Audience and Ad Placements
    Next, you'll be choosing how you'll target your audience and how your ads will be placed. You can choose to display your ad on Facebook, Instagram, or both platforms. You can choose to place your ads manually or use automated placing to put them in the best places to achieve your campaign goals.

  • Creating Your Ad
    All of the branding factors that we mentioned so far will usually play a part in creating your ads. Some of the most popular ad types include just listed, branded ads, home valuations, and open houses. There are many effective types of ad campaigns, so experiment to see what works best for reaching your audience.

  • Analyzing Results
    One of the great things about placing targeted ads through Facebook or Instagram is that you get plenty of analytics to help you discover what works best. Make sure that you're tracking the success of your campaigns in order to maximize your ROI.

Take Advantage of Targeted Advertising Tools to Make Life Easier

You could take the time to handle every last detail of targeted advertising yourself... or you could use a seamless, easy-to-use platform that allows you to set up campaigns in a few clicks. With Ad Wizard™, you can take the guesswork out of targeted advertising and manage ads with a dependable, consistent process. Ad Wizard™ is one of many tools available in DeltaNET®6 to help you market your business, manage leads, and maintain great relationships with your clients.

May
28

Social Media Marketing for Real Estate

Social media marketing is one of the leading ways to connect with your community as a sales associate. Studies have shown that experts in real estate are consistently among the most active professionals on most social media platforms.

Used correctly, social media is an unbeatable tool for driving traffic to your website and turning those visitors into leads. It also helps you cultivate long-term relationships with current clients, past clients, and future referrals within their network.

The right social media can show people to your website right when they need you.

That said, social media can be intimidating at first. It requires a fresh perspective on your key relationships and how to build them. Of all those real estate firms and sales associates out on social media, many aren't seeing the results they want.

Click Here to Read More...

September
18

Facebook Advertising Changes for Housing


Navigating Social Media Advertising

Facebook is currently the largest social media website in the world, boasting 2.32 billion monthly users. It's safe to say that practically every social media user is on Facebook. Its popularity makes it an excellent place to advertise your real estate brand and business.

What many real estate firms don't know is merely creating a Facebook business page and placing an occasional Facebook ad is rarely enough.

At Delta Media Group, we understand the social media landscape is in constant evolution and companies, like Facebook, make changes to their policies and procedures regularly. Understanding how these changes impact your marketing strategy--and more importantly, how to adapt to these changes to achieve success--is a top priority for us and our clients.

Delta Media Group is fully aware of Facebook's recent changes, and we've taken necessary steps to ensure we are in compliance with the ads we place for our customers. To help you understand what was changed and how they impact your brokerage, we've created this concise guide with everything you need to know.

Click Here to Read More...

July
31

Facebook Ad Mistakes Not to Make
Facebook ads can be a powerful part of a real estate agent's marketing repertoire.

Digital ads are attractive for their ability to spur immediate response to your listings or services. Unfortunately, the learning curve for using them is much steeper than it first appears.

Some approaches to Facebook ad management seem like intuitive sabotage and can negatively impact your results at the end of the day. When this happens, your ad budget can become pure overhead: You'll either get no website visits or visits only from people who never follow up.

That turns ads into a waste of time and money. Frustrated by the experience, you could end up walking away from valuable online opportunities.

Beware of these common Facebook ad mistakes in real estate:

Click Here to Read More...

June
17

Digital Marketing Tools and Tips

In today's digital world, a website is essential for your real estate business: No one will believe you're a "real business" if they can't find you online. But the value of digital marketing goes further: Done right, it energizes your real estate practice with a consistent flow of buyers and sellers ready to do business.

Many real estate agents start out unsure which digital marketing tools suit their needs. They may post on social media or write blog posts for a while, only to discover getting traction is more challenging than they hoped.

Consistency is key, and a marketing mix where several digital techniques work together is more effective than any one approach. To move forward, consider these seven tools that have paved the way to success for real estate agents like you:

Delta Customizable Websites

    1. Customizable Websites
      If your website looks like everyone else's, that may be how visitors treat you. There are best practices that make it easier for customers to use your site, but it should give them a taste of your personality and branding. Your site's appearance and structure should be built around your ideal customers and their needs. Brokerage & Team Packages by Delta Media Group handle all design the details for you.


      Delta Media Group Pipeline Manager
    2. CRM System
      CRM stands for "Customer Relationship Management," and it should be part of your business technology platform allowing you to manage your relationships and communications with clients and prospective clients.  With the right CRM system, it's simple to organize your client lists, streamline your business processes, and grow your real estate business.  Delta Media Group's Pipeline Manager is built to help you TRACK, MANAGE and ENGAGE with your contacts right from your smartphone.


      Delta Ecards and Flyers

      Click Here to Read More...

June
3

Ad Wizard Paid Advertising Campaigns

 

Paid advertising can go a long way towards generating business and growing your customer base.  

Done right, Facebook ads can generate near-immediate traffic and interest in your listings. Still, many real estate agents face some confusion about the best way to use them. Use these ten tips to help grow your real estate business using Facebook advertising.

  1. Target Your Ads Precisely to Location ...
    Location, location, location! It's one of the crucial aspects of real estate, and it's also vital to your ads. Ads should always be targeted so they fall within your service area. You can narrow down your ads to states, cities, and zip codes.

  2. ... and to Demographic
    If you've spent a lot of time thinking about your ideal clientele, odds are you have factors like age and gender in mind. Growing families will have different real estate needs from retirees. Luckily, you have the ability to focus your ads on particular demographic categories.

    Click Here to Read More...

April
23

Ad Wizard Automated Paid Advertising
Are you tired of spending too much time—AND MONEY—on paid advertising services that charge a sizeable set-up fee, allow for little flexibility, and requires you to log in and out of third party websites?

Our team at Delta Media Group® has been hard at work developing a new DeltaNet platform feature:  Ad Wizard™--a bit of technological "magic" that takes the hassle out of launching paid advertising campaigns.

Ad Wizard gives our clients (both brokerages and real estate agents) the power to capture the attention of prospects on Facebook (Instagram and Google to follow) with only a few clicks and without ever leaving our platform.

The Wizardry is the DeltaNet

Using listing information already in our platform combined with key demographics, you can run ads to promote your services where your prospective customers spend most of their time online:  social media sites and Google.

Here's where Ad Wizard's magic comes in:

Click Here to Read More...

March
11

Build Your Business & Brand

At the end of 2018, the National Association of REALTORS® reported over 1.3 million members.  That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America.

As a time-strapped REALTOR® on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business?

Consider Facebook Advertising.

Facebook Advertising and Real Estate – The Perfect Fit

Real estate and Facebook are a marriage made in heaven.  Real Estate Marketing 101 tells us to go where the people go.  With 2.23 billion people logging into Facebook every month,  it's safe to say Facebook is THE way to connect with your audience online.  However, for REALTORS®, advertising on Facebook is an especially effective way to market to the largest group of first-time homebuyers—Millennials.  

These 30-something-and-under buyers dominate today's housing market at a whopping 66 percent.  At the same time, there are twice as many Millennials on Facebook as any other generation.  Advertising your real estate business on Facebook seems like the ideal place to speak directly to your perfect fit audience.

Click Here to Read More...

Schedule a Demo

Schedule a Demo