Date Archives: October 2019
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28
Don't Know What You Got Till It's Gone
No, this isn't going to be about Cinderella's hit from the '80s. Interesting video though if you have time to check it out.
This article is about brokerages not looking at the entire picture when making significant decisions about their business and, more importantly, their customers--the sales associates. Today, everyone understands that it is more important than ever to recruit and retain agents, and one small hiccup can cause significant ripples throughout an organization.
I'm specifically focusing on the potential pitfalls with online marketing strategies when switching to a new marketing technology provider. The biggest mistake that I see is that many brokerages don't understand what is driving their online business.
The definition of brokerage's 'online business' is the online marketing efforts that generate better visibility for the brokerage, agents, and that drive measurable online traffic and leads.
21
10 SEO Hacks for Your Real Estate Website
No matter where you're based or what your specialty is, most of your future real estate clients will find you online. Search Engine Optimization – usually called SEO – makes the difference in whether they discover you or a competitor with comparable offerings.
SEO is a series of techniques combining best practices in digital marketing and website design.
It has two main purposes:
- To increase your search engine ranking for search queries relevant to your business.
- To organize and optimize your website to provide the best experience to your users.
With a consistent investment of time and effort into SEO, your site will gradually appear higher in search results for the most trafficked and influential terms related to your business. This can create a steady flow of targeted Web traffic you'll more easily convert into leads and customers.
Although many real estate pros outsource their SEO to a digital marketing agency, you don't have to be a tech wizard to cover the basics. With these ten hacks, your website will be more visible to future clients – and produce more bottom-line value for you.
14
Building an Engaged Email Marketing List
What's in a list? Ideally, as many subscribers as possible! Your email list should be one of your most valuable marketing assets as a real estate agent, allowing you to stay in touch, share your expertise, build strong relationships with your subscribers, and generate leads. Almost everyone has an email address and most people check their email multiple times per day, which means that email is a direct line to your audience.
Whether you're building an email list from scratch or looking to extract more value from your existing list, there's plenty you can do right now to help your email marketing create customers for life. Take your email marketing to the next level, with our guide to building an engaged email list for real estate agents.
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Set Targets for Email Marketing Goals
Before you can get busy building an engaged email list, it's well worth sitting down to lay out your goals. These can be long-term goals, like hitting certain subscriber number milestones and cultivating a Millennial audience, or short-term goals like increasing open rates on specific email types. Your goals are likely to evolve as your email list grows, and that's a good thing! Every milestone has meaning, and there's always more you can do to grow your list.
7
Marketing New Construction Homes | What Real Estate Agents Need to Know
Promote the Builders and Communities Where You Do Business
New construction homes are a popular choice for many buyers, especially in markets where a lack of housing inventory exists. No matter what the reason a buyer is opting to build a house, marketing new construction homes often present unique challenges for real estate agents. The market for new construction is strong, but you may still have to adopt new tactics to market new construction homes to your audience. Get started with our guide on what real estate agents need to know about marketing new construction homes.
2
10 Things Google Loves About Your Website
There's no doubt about it: you don't just want Google to like your real estate website, you want Google to LOVE it. Why? When Google loves your website, you get a higher ranking in search results for real estate businesses and topics in your area. Most prospects don't look beyond the first few links on the first page of results, so a higher search ranking ultimately means more leads and more business. Fortunately, this love story doesn't have to be complicated.
Delta Media Group is known for having the #1 search engine optimization (SEO) platform in the real estate industry by a significant margin. Our team helps real estate businesses with search engine optimization (SEO) every day. Let's take a look at ten ways to make Google fall in love with your website.
