Date Archives: March 2017

An update was published today to the DeltaNet. This update refines the interface for uploading customer lists into the DeltaNet. We published this update in an effort to make this process easier and more seamless.

Here are some screen shots of this update...

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A small but subtle usability update was rolled out today for the DeltaNet.

This update affects how desktop users, typically Administrators, are able to use the DeltaNet. With this update the quick search box is auto selected when the DeltaNet is loaded on a desktop computer. This update helps desktop users be more efficient as they interact with the DeltaNet.

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The ability to filter properties based on if a listing has a virtual tour or not was widely requested so we added the feature. This update is pretty simple but since it was so widely requested we figured it was blog post worthy.

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Effective online marketing for real estate requires balance, authenticity and attention to detail. The pressure to keep up with the competition is real, but so are the many powerful marketing tools at your disposal. Finding the right marketing mix for your real estate brand starts with understanding the essential tools and tactics, then adapting them to fit the image of your brand. Our team at Delta Media Group is here to help you get started with a field guide to the essentials of modern real estate marketing.

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In the Tech Tuesday video for March 28, 2017, we review how to add and import customers in the DeltaNet. Watch the video below to learn more!

As we continue to receive feature requests from clients for new releases to the DeltaNet 5, we wanted to make you aware of another important update to our system--CRM Tag Search.

We've provided the ability to filter CRM searches based on keywords or tags.

More and more sales associates are beginning to do more advanced segmentation of their customers based on these tags. Common uses for the tags are things such as client interests, specific property interests, etc. where it wouldn't make sense to create separate groups for each of these "tags."

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Another update to the DeltaNet was published today that refines the Customer Requests section for the sales associates. This update improves performance, makes it easier to sort customers, and easier to filter customers by name.

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You're familiar with Facebook, tight with Twitter and have learned to leverage LinkedIn. But have you taken the time to peruse Pinterest? While it doesn't have the massive user base of Facebook or Twitter, there is no doubt that Pinterest is one of the best sites for real estate social media marketing. The big reason why? Pinterest is one of the most visual of all social media sites and that makes it a natural fit for creative, social-savvy real estate agents.

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As we prepare our system for further changes the Lead Performance Report found within our DeltaNet platform has been updated. Many of our clients use this report for coaching their sales associates by utilizing the performance metrics found within the report.

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The Delta Team has made a slight change to how featured listings work on the sales associate web sites based on your feedback.

When a sales associate has setup their web site to show a rotating gallery of featured listings they have multiple methods of setting up the criteria for the featured listings to display. The scenario that we updated is how we handle the following situation:

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Dan Mucci, Client Account Representative

Italy ... Basketball ... the Civil War

What do these three things have in common?  They are all answers to questions we asked Dan Mucci, Delta Media Group's Account Representative, in this week's Employee Spotlight.

Find out more about Dan Mucci:

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Search engine optimization (SEO) is one of the most important components of an effective online marketing plan because it makes it easier for prospects and clients to find your business online. Most search engine users don't bother with links beyond the first page of search results and the competition for position on that first page of results is intense. Our team has some tips, tactics and advice to help turn your real estate website into an SEO powerhouse.

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In the Tech Tuesday video for March 14, 2017, we gave you a tutorial on our blog platform. Watch the video below to learn more!

Many of our clients create their own branding with their intranet platform, which is generally our DeltaNet. We've added a feature within the DeltaNet that provides the ability for our clients to re-brand the DeltaNet to match their internal branding. While this update is a small update, for some clients that is an important change.

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In an effort to increase the effectiveness of our communication with our clients, especially our Administrators, we've launched a new System Notices System within DeltaNet 5. The new system will place these notices towards the top of the screen as seen in the screen shots below.

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In the Tech Tuesday video for March 7, 2017, we gave you a tutorial on market landing pages. Watch the video below to learn more!

Looking for an easy way to connect with clients, prowl for prospects and join the hottest conversations with your real estate social media accounts? Learning the utilities of hashtags is a must for making the most of your social media presence and will serve you well across a variety of social channels. Twitter is the social site that made hashtags famous, but now you can find them in many other popular online destinations. Hashtags make it easier to search for relevant content, promote your own content and find the conversations that matter most to your real estate business.

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We're continuing to make interface upgrades to the new DeltaNet based on feedback. Today we pushed a change live that streamlines how your sales associates are able to add users to groups. With the interface update it's easier for your sales associates to find users and add them to their groups. This is a slight user interface upgrade but one that was widely requested.

Here are a couple screen shots showing the new interface...

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The New DeltaNet-Version 5 is Complete; All Switchovers by March 27

After more than a year in development, the most recent release of Delta Media Group's exclusive intranet platform, the DeltaNet, is ready for our customers' administrators and agents to begin using.  You may contact our Tech Team today to make the change or wait until Monday, March 27 when all switchovers will be made automatically.

Mike Minard, President and CEO of Delta Media Group, shared what makes the DeltaNet - Version 5 so different. "Real estate is a business on the go. So, we designed DeltaNet 5 to be 100 percent mobile. Now, you have the ability to take your businesses with you. No more waiting to fire up desktops upon returning to the office. Now, brokers and agents have access to the DeltaNet directly from smartphones. As we developed the DeltaNet 5, our Team worked hard to make certain there was no loss of functionality from previous versions. Customers won't be losing any of the features with which they've become familiar. In fact, this is a Rapid Development Platform which means our Tech Team can respond to customer requests and launch new features quickly."

It's our goal to streamline our customers' businesses making them more profitable. We study how to blend emerging technologies with the real estate industry to provide innovative tools to better our customers' businesses and lives.

If you haven't already made the switch to the DeltaNet 5, contact us to do so or wait until Monday, March 27 when all customers will be changed automatically.  

What do you do when a sales associate's web site needs three featured properties but they only have one property listed at the time?

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We've made a slight change to the DeltaNet 5 for non-administrative users that manage your company calendar and events. With this change a user can be setup with specific access to administer the calendar and events system. A good example of how this would be used is a non-administrator in your company, such as a trainer, that you want to setup with access to edit the training calendar. This update provides the ability to do this level of control for events.

Here is a screen shot of the change within the DeltaNet:

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