Articles Tagged "Open House Listings"

Most people know more than one real estate agent. Likewise, even if they know you well, the majority of people you connect with aren't ready to jump into the market: If you're lucky, they'll be thinking about it. A final decision could be weeks or months away.

What should a real estate agent do in the meantime?

The traditional answer is "follow up." And while following up is important, it's a little too vague on its own to be useful. What's the best, most effective way to maximize the power of your follow-up while saving precious hours of the day? The answer is email marketing.

By turning first-time website visitors into email marketing subscribers, you ensure that you can connect with them on a regular basis. Providing helpful, informative content through email helps you reach your goals while enabling your leads to do the same. That positions you as a trusted adviser.

Alternatives like phone calls and in-person visitors are interruptive and demanding of both your time and the lead's. On the other hand, an email can be dispatched in seconds. Using the power of email marketing automation, you can speak to a thousand people as easily as just one.

The Biggest Mistake Real Estate Agents Make with Email Marketing

Email marketing is believed by many experts to be the digital marketing technique with the highest ROI. It only takes pennies a month to maintain your email campaign, but you can inspire action that results in thousands of dollars in commissions or referral business.

That said, your emails must be precise to be powerful. If you are sending out email without a clear plan in mind, your results are likely to be disappointing. Those early disappointments can lead you to think a robust approach to email isn't worth the necessary effort.

Get through the initial setup phase, however, and your real estate marketing CRM can shoulder much of the work for you afterwards. The most important thing is to avoid the most common mistake in email marketing. If this mistake is baked into your assumptions, it can hold back your entire campaign.

The mistake is this: Believing your email marketing is only about your listings.

Yes, your listings can and should be a part of your email marketing. Especially if you know enough about a lead to understand their priorities and expectations for their next home, a targeted list of properties is a value-add. But it shouldn't be the only thing in your email marketing strategy.

To distinguish yourself from all the others out there, you need to go above and beyond.

That means sharing helpful, informative content laser targeted to each lead.

How to Bring Your Real Estate Email Marketing Strategy to the Next Level

No matter if you're just getting started with email or you've had it going for a while without seeing the results you want, it's not too late to make it work for you. Email has the potential to influence readers and inspire them to reach out to you, helping fill your schedule with less work on your part.

Here's how to strengthen your email results:

• Develop a Compelling Lead Magnet
  A lead magnet is a sophisticated piece of content that helps the reader to solve a problem or answer a question. People agree to join your email list in exchange for access. One useful lead magnet is a market analysis of the local area. A neighborhood comparison is another. As a DeltaNET customer, you'll be able to create a white-labeled Market Watch Report any time and receive it in a matter of minutes.
  
  
• Segment Your List by Buyer Persona
  Who is your ideal customer? Even if you have only one very specific customer persona — say, first-time homebuyers — you will still need three segments: One for leads, one for current customers, and one for those whose transaction is complete. Segmenting your list helps ensure the information each subscriber receives is relevant to their needs. It also makes your list part of your customer retention.
  
  
• Use Video to Tease Website Content
  Video is the most popular content online today. Most people greatly prefer it to text content, and they will even rank it over still photos and other visuals. By embedding a short video in your email, you can greatly raise the odds that readers will click through to view an article or a listing.
  
  
• Turn Subscribers into Contacts
  Although you can't control the timing of a buy or sale, you can nudge subscribers so they can get off the fence sooner. Be sure you are publicizing events like open houses, giving subscribers opportunities to take the next step. The more action they take, the more likely they are to become customers.

Contact us to discover how DeltaNET technology can help your email campaigns.

We live in a different world, but that has not stopped buyers and sellers from wanting to engage with the real estate market. The economic realities of the COVID-19 crisis are giving some sellers reason to close the deal, and many buyers see "shelter in place" orders as motivation to find a home that they truly love. While coronavirus precautions have made it impossible to conduct business in the traditional way in many markets, innovative sales associates are pivoting to virtual showings and open houses to keep business moving.

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An open house is one of the most powerful ways to build interest in a property.

With an open house, you have the opportunity to meet prospective buyers, answer their questions, and help them overcome doubts that might stop them from making an offer on the home.

While some attendees will only be there to look around, a good open house attracts its fair share of buyers ready to move forward on a purchase within weeks.

It's not unusual to sell a home shortly after an open house. Simply by making the property accessible, you ensure buyers put time into their schedule to see it.

How can you make the most of your open house? Remember these tactics:

1. Do Plenty of Advertising
   Targeted online advertising through Facebook or other social media can be ideal for bringing traffic to your open house. Don't forget, though, that old-fashioned signs in the neighborhood also make a positive impression, especially if they're eye-catching and professional.

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There's no doubt about it: An open house is a great way to draw attention to a home on the market.

Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.

Once an agent knows how to make good use of an open house, they can create consistent results in a satisfying way.

Everyone has their own open house style, but some fundamentals are indispensable:

1. Greet People at the Door
   A friendly welcome will go a long way toward making your new contacts comfortable with you. Some open house attendees are wallflowers who expect to only "look around." Get them out of their shell with warmth. Offer some basic facts on the home and an info sheet to take with them.
2. Position as an Area Expert
   Your area expertise is what attracts clients to you over your competitors. Showcase your insights into the community. A packet of local information on things like employment, education, events, and attractions will help. Info should be in-depth and professional in presentation.
3. Ask Some Qualifying Questions
   As you discuss the home with attendees, you can ask leading questions to learn what their goals are and where they stand in their home search. Once you learn enough, you can suggest alternate properties that might meet their needs. Use active listening: The more you remember, the better.

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