Posts from December 2022
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30
Recruitment In The New Year: How To Expand Your Team In 2023
It's almost time to turn the page to 2023, and we know that many real estate firms will be looking to recruit new team members as we head into the new year. To save time, make your life easier, and ensure that you're doing everything you can to attract the right talent for your team, now is the perfect time to brush up on the best real estate recruitment tools. From powerful recruitment websites to social media, creative content, and more, here are the recruitment tools that can make the biggest difference as you expand your team in 2023.
Build a Powerful Recruitment Website
In the end, agents who are searching for career opportunities aren't so different from buyers or sellers who are...
29
Who's Afraid Of Social Media? How To Shine On Social Platforms
Is growing your real estate social media presence in a reliable, sustainable way one of your top marketing priorities for 2023? While the path to social success is surprisingly clear, it's normal for time restrictions, a lack of information on social best practices, or plain old fear of the unknown to get in the way of building your social presence. That's why it's so important to have a plan, build the right way, and keep investing in your social presence over time. Here are some dependable real estate social media tips to help you get started.
28
5 Ways To Keep Your Business Booming During Winter
Many view winter as the most wonderful time of the year, but it's considered the most difficult in real estate. According to the National Association of Realtors® (NAR), "transactions and housing prices tend to be above-trend in the summer while activity typically slows down in the winter." However, it doesn't have to be this way; there are ways to keep your real estate business warmed up, even during the coldest months of the year. Let's look at some strategies to ensure your business continues to boom this winter.Â
Attend Community GatheringsÂ
Many real estate agents and sales professionals are under the impression that the best time to get out and network in their community is dur...
27
5 Reasons Why Tech Is Here To Stay
2021 saw a massive influx of new real estate technology. Technology was essential to keep the industry as a whole moving while ensuring safety for customers and agents alike. Now, things may be going back to "normal" — but the relationship between agents and technology has changed forever.
Even as more and more people request face-to-face home tours, for example, demand is still strong for virtual tours. Up and down the list of what real estate agents do every day, you'll find a strong need for creative thinking and innovation. Much of that comes through new tools and technology.
As agents and brokers look ahead to 2023, one of the tasks before them is to define "the new normal."
Real estate is about relationships, and many agents are enjoying the opportunity to spend m...
20
Marketing Is More Than Word Of Mouth
"Word of mouth" has an almost mythical status in the world of real estate.
Agents early in their career will often hear that word of mouth is their ticket to easy street. "Your own customers will do half the work for you!" goes the rationale. "All you have to do is deliver great customer care, and the rest practically takes care of itself. The sky is the limit."
The truth? Well, word of mouth is great — and it can be extremely powerful. Some of the most successful real estate agencies and brokerages in the United States derive 30%+ of their leads from word of mouth. But, by its very nature, word of mouth develops over time. It doesn't happen overnight.
That doesn't mean new agents should settle in for three or five years of "pounding the pavement" s...
