Open House Connector

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February
24

Convert Open House Visitors into Clients
An open house is one of the most powerful ways to build interest in a property.

With an open house, you have the opportunity to meet prospective buyers, answer their questions, and help them overcome doubts that might stop them from making an offer on the home.

While some attendees will only be there to look around, a good open house attracts its fair share of buyers ready to move forward on a purchase within weeks.

It's not unusual to sell a home shortly after an open house. Simply by making the property accessible, you ensure buyers put time into their schedule to see it.

How can you make the most of your open house? Remember these tactics:

  1. Do Plenty of Advertising
    Targeted online advertising through Facebook or other social media can be ideal for bringing traffic to your open house. Don't forget, though, that old-fashioned signs in the neighborhood also make a positive impression, especially if they're eye-catching and professional.

    Click Here to Read More...

September
11

Open House Connector Tips
An open house is a powerful way to attract qualified and serious buyers in your local area. While some open house visitors are just "curious," the majority of people willing to attend a showing are serious about purchasing soon.

Some of them might even be ready to do so in the next few weeks, ideal for your seller.

Not only does an open house get a listing much more attention, but it also helps buyers do part of the work of "qualifying" themselves. If something about a home doesn't meet a buyer's needs, then he or she can find that out at the open house – saving time for everyone in the process.

The role of digital technology in building and advertising your home listings has not changed the importance of the open house. You can use digital marketing to amplify your efforts and get even more people to visit. However, you must be ready to make the most of the event.

Let's review some of the best ways to ensure you ace your next open house:

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June
10

Open House Connector to Convert Leads to Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market.

Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.

Once an agent knows how to make good use of an open house, they can create consistent results in a satisfying way.

Everyone has their own open house style, but some fundamentals are indispensable:

  1. Greet People at the Door
    A friendly welcome will go a long way toward making your new contacts comfortable with you. Some open house attendees are wallflowers who expect to only "look around." Get them out of their shell with warmth. Offer some basic facts on the home and an info sheet to take with them.
  2. Position as an Area Expert
    Your area expertise is what attracts clients to you over your competitors. Showcase your insights into the community. A packet of local information on things like employment, education, events, and attractions will help. Info should be in-depth and professional in presentation.
  3. Ask Some Qualifying Questions
    As you discuss the home with attendees, you can ask leading questions to learn what their goals are and where they stand in their home search. Once you learn enough, you can suggest alternate properties that might meet their needs. Use active listening: The more you remember, the better.

    Click Here to Read More...

April
17

Collect and Convert More Leads with Open House Connector™

Collect and Convert More Leads

Delta Media Group is proud to announce the launch of our latest new release to the DeltaNet™ platform: Open House Connector™.

Open House Connector™ is an app designed for IOS* (downloadable through the iTunes app store) designed to run on your iPad and presented at your open house. Open house guests can sign in and answer questions collecting valuable information and gathering contact information to follow up. It allows guests to quickly give you feedback and streamline the process of getting these leads into your CRM system.

Click Here to Read More...

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