Posts from January 2022
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- 2026 | 17 Posts
- 2025 | 97 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
27
How To Master Video Content With Little Investment
You have probably heard a lot about how valuable video content is as a digital marketing tool for real estate agents, and for good reason. Integrating video content into your marketing strategy is a dependable way to build trust, showcase your real estate expertise, provide valuable advice to your audience, market properties, and give your social media presence a significant boost.
On top of that, creating video content is more accessible, more affordable, and easier to do than ever before. Getting started will still require some effort, but you really can master video content with minimal investment and the potential for major retu...
26
The Culture of Your Team is a Purposeful Thing
Talk to any business coach, consultant, or leader, and inevitably at some point, your conversation will turn to talk of business culture. Although, sometimes the culture conversation isn't direct, and, sometimes, the word itself might not even come up. Things such as core values, mission statements, the interviewing process, the employee review process etc., etc., etc., might dominate the discussion, but, still, at its core, what you're talking about is culture.
And there's no way to undersell just how important culture is — both in your real estate business and beyond.
In the past ten years, my CEO peer group has often had at least one well-known speaker and, typically, book author, discuss business culture. This past year we had one such speaker that t...
25
Tech Tuesday - General Automations
This week, Harley goes over general automations in the DeltaNET.
25
Differentiating Your Business Is Easier Than You Think
As a real estate agent, you are a local expert. People trust your knowledge about the market and its ins and outs. They rely on your advice not only to buy a home but to identify the best neighborhoods, the top school districts and employers, and how everything will interact to shape their new lifestyle.
There's one problem: They may still have trouble telling you apart from your peers!
Real estate is a highly competitive industry. Many of your colleagues and competitors are true self-starters, focused on continuously improving and making an impact. There may be many agents in an area who can offer a terrific experience to your potential customers.
So, you need to focus your marketing around differentiation.
Your marketing communicates who you are and what you...
24
Get the Picture
Listing photos are among the most important collateral in selling any property – and they have only gotten more vital with time. These days, customers have the power to browse dozens or even hundreds of properties in a single hour. Yet, a breathtaking photo is what makes them stop scrolling.
You've heard the old adage: A picture is worth a thousand words. To some extent, that's true. Even when it comes to real estate listings. Pictures draw eyes and initial interest, but virtually no homes sell solely on the basis of photos alone. Instead, it's up to the real estate agent to weave a cohesive narrative around the home.
Of course, that can be a challenge. Real estate agents come from all walks of life, and...
