Date Archives: September 2022

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September
29

In the first year of a real estate agent's career, he or she learns the ropes. In that journey, all agents develop a sense of their interests and strengths. Afterward, a whole new set of challenges is in store.

When rising agents are looking for effective, repeatable processes to fill their sales pipeline, what are they really doing? What is the underlying motivation? We can argue that it's confidence. Building the right processes helps you tackle the unknown with greater energy and enthusiasm.

When you are confident, you feel ready for anything. No matter what happens (or what seems to go wrong!), you have a deep inner knowing that tells you that you can adapt and prevail. But real estate's complexity means most newcomers can't simply "fake it 'til they make it."

They need something more solid and trustworthy to hang their hat on. That's especially true when you're crafting a brand that represents you.

Confidence Is a Winning Trait — and You Can Develop It

No matter where you are in the arc of your career, there are certain practices that can help you bring your confidence to the next level. Confidence, in turn, helps you relate to others — especially clients — with a level of passion impossible to obtain otherwise.

It's confidence that allows real estate agents to stand up proudly and proclaim what they do and who they do it for. Confidence enables you to embrace your unique value instead of trying to be everything to everyone. In exchange, it helps ensure that the right people gravitate toward you.

Confidence isn't pushing the hard sell or "not taking no for an answer," but it's also the magic ingredient that allows real estate professionals to understand that rejections aren't personal, and sometimes it may take 8-10 follow-ups before you connect with someone at the perfect moment.

In short, confidence gives you the power to recognize that "overnight success" is anything but. No one sees the time and effort that goes into everything that comes before the big moment. If confidence is the sense of being ready for whatever comes, it's also a skill you can develop.

Let's look at the most powerful ways for real estate agents to develop their core confidence:

  • Study
    The more situations you're aware of and familiar with, the more you can activate your knowledge and start off on the right road to solving problems. That begins with study. Don't end your learning journey with your real estate license — continue choosing certifications and skills. Always chase something. Establish concrete deadlines to reach a certain level of skill or sit your first certification attempt.

  • Practice
    It might sound counterintuitive, but the truth is there are no "difficult" skills. While some people may have a natural inclination one way or another, every skill becomes easier the more familiar it is. Aim to practice skills, especially in the areas where you feel you're weak, with focused blocks of weekly work. Identify the situations you need to be in to get the practice you want and make them happen.

  • Focus
    To make the most of practice, break big skills down into the smallest possible chunks. One big example: "Public speaking" is actually many different small skills: Managing your anxiety, projecting your voice, knowing what to do with your body — then things like "writing your speech" and the nuances of delivery. Gain competence in the foundational skills and you can gradually build to the sophisticated ones.

  • Network
    Networking is the golden key to accelerating your success in the world of real estate. When you have a strong network, you can collaborate with peers and learn from mentors. That helps you think creatively about the problems you're facing and design novel, effective solutions without reinventing the wheel. In the long run, this can cut years off the time it takes you to achieve the business results you envision.

  • Teach
    Once you're conversant with any skill, it's time to look for others who can benefit from your perspective. Contrary to popular belief, you do not need to be a world-renowned expert to teach others — only ahead of where they are on the same journey. Explaining things to other people sharpens your understanding, and fielding their questions can give you insights as you put details together in new ways.

  • Systemize
    The right technology is the path to clear, repeatable processes that make your business more stable. A real estate CRM is an indispensable part of the equation. With the right CRM in place, you'll have total visibility into your leads, current customers, and past customers. With artificial intelligence centralizing and monitoring your data, you'll know precisely when and how to follow up with each contact.

Contact us to learn more about today's premier real estate technology.

September
28

The pandemic changed the way we do many things, and one of those things is how companies train employees. The days of in-office face-to-face training are nearly over, and a new method, virtual training, has been widely adopted. Virtual training is the new norm, but with endless emails and Zoom calls, it's growing tiresome for many people. 

What if there were another way to train your agents and staff virtually that also saved both parties a great deal of time and energy? 

This past spring, Delta released its first-ever training platform: DeltaNET Academy. This unique interactive virtual training platform helps agents get acquainted with their new technology and company practices through slideshows, videos, and even quizzes. And better yet, they can participate on their own schedule. Without needing to commit to attending a training session ahead of time, they can train whenever it's most convenient for them. 

Train Agents with Built-in Courses 

When logging in to DeltaNET Academy for the first time, you'll see that four pre-built courses are already available to get sales associates up-to-date with the DeltaNET and Delta's various marketing and technology offerings. 

These built-in courses include: 

  1. Welcome to the DeltaNET! – This course introduces agents to the DeltaNET and its tools and features. 
  2. Let the DeltaNET Do it for You (Automation) - This course shows agents how DeltaNET uses automation to assist with everything from lead generation to digital marketing. 
  3. Customizing Your Website – This course shows agents how they can custom-create their website using DeltaNET. 
  4. Organizing Your Client Database - This course teaches agents how to organize their client database in DeltaNET. 

        With detailed displays and engaging features, these courses are there to walk your real estate team through the ins and outs of Delta technology, so you don't have to. They are a great way to get your new hires accustomed to using the technology that will set them up to succeed. 

        Custom Create Your Own Courses 

        The built-in courses are just the beginning of DeltaNET Academy. As an admin, you can create custom courses that cater to your company. 

        As the course maker, you are the teacher; you make the curriculum. So, your courses can be about anything you wish — from the office dress code to agent conduct or how agents can market themselves on social media. Designing new courses allows you to tap into your creative side and set the standards for your associates. 

        To create a course in DeltaNET Academy, click "New Course." You can give it a name and choose to whom it will be visible — whether you want it to be for specific agents, offices, or everyone in the organization. Then you will need to add a description of the course. Next, it will take you to the course builder, where you can start designing the course. There you can make multiple "modules," which are like classes. These modules may consist of video content, slides, or both.  

        In the course builder, you can create quizzes for agents to complete at the end of each course. To make a quiz, you just input your questions and possible answers and then mark the correct answer. When making a quiz, you get to decide what percentage of the answers need to be correct for the "student" to pass the quiz. So, depending on the subject and its difficulty level, you can set the bar higher or lower. 

        Courses and modules can easily be rearranged on pages using the system's "drag and drop" feature. And don't worry if it takes you a while to make a course because, in DeltaNET Academy, you can save courses being built as a "draft" and continue to work on them over time. 

        Admins Have Total Control 

        With total control over your courses in DeltaNET Academy, you can assign courses to certain groups and set deadlines. 

        Whether you have a small or large brokerage, you likely want the ability to train agents based on their strengths and weaknesses. Or you may want to assign certain courses to agents or staff in certain geographical areas or that do or don't come into the office. As an admin for DeltaNET Academy, you can choose to whom you assign specific courses. You can even make and assign courses specifically for administrators. That might include training on navigating the admin side of DeltaNET or how to lead a team. 

        When you assign a course, you can also assign a deadline. You can track an agent's progress in a course and see when they finish it by visiting the reports page. There, you will get a list of all your agents, and by clicking on a name, you can see what courses that person is assigned to and what they've completed.  

        Suppose, instead of wanting information on a specific agent, you want to know how many agents have completed or have yet to complete a course. In that case, you can just click on the course preview, which will tell you the names of the agents assigned to it and those who have completed it. 

        Although the platform is called DeltaNET Academy, you have the option to rebrand it for your company with a new name. It's your training platform, so call it what you'd like. You can add new designs and import your logo to match your brand. 

        As an admin, it's your job to activate DeltaNET Academy and create a tile for it to show up on the dashboard for your agents. New tiles can be created by going to the personal side, finding the landing page to which you want to add the tile, then clicking "Edit Tiles" and "Add Tile."  

        Navigation is Simple for Agents 

        Navigation is simple on the agent side. Agents can access Delta Academy through their dashboard in DeltaNET and complete courses with only a few clicks. They can begin a course and come back to it as they please. 

        It's also easy for them to keep track of their courses. When agents log in to DeltaNET Academy, they automatically get a list of the courses they have been assigned, noting what courses have yet to be completed. Next to each course listed is a "start" button for them to click on to start or continue that course. Once they complete a course, it's removed from their list. Aside from having their courses and deadlines listed on their home page, the due dates for their assigned courses will also appear on their calendar, reminding them of what they need to get done. 

        With simple navigation for agents throughout the training platform, your team will be more like-minded than ever. Your real estate team will operate efficiently, and you won't have to worry because everyone will be on the same page.  

        An Even Better Version is Coming 

        Although the platform is already full of awesome features to help your real estate business and its employees thrive, there are always improvements to be made. DeltaNET Academy will soon be launching into phase two, which will be complete with more actions and features to make training your team even better. 

        With this new version, you'll be able to restrict an agent's access to certain features, depending on whether they completed a course. For example, if an agent has not completed the website design course, they can be restricted from making their website until they do. Or, if they have not completed the digital marketing course, they can be blocked from sending email campaigns. 

        Phase two will also include "achievements," which are like badges. These will be displayed on DeltaNET after completing a course. Not only will this feature give associates a sense of accomplishment, but as an admin, you will be able to identify who is trained in what areas based on the presence of these badges. 

        This update will also offer an option to host a "class." So, if multiple agents want to complete a course simultaneously, they can do so by joining the same training event. Attendees then pass the course based on their attendance rather than a test or quiz. That is unless you still wish to give one anyway, which you always have the option to do. 

        Your Agents Will Love DeltaNET Academy 

        DeltaNET Academy is built into the DeltaNET and requires no additional purchase or cost. It's entirely free; no surprises or hidden fees.  

        So, instead of stressing over getting all your agents together for a Zoom call and checking to see that everyone shows up and pays attention, start designing courses through DeltaNET Academy and see if it improves your company's operations. Odds are, it will. 

        September
        27

        This video demonstrates how you can generated mailable postcards in bulk for customers that have requested a home valuation on your website. It further describes the functionality of the AVM Reports page in the DeltaNET. 

        Click Here to Read More...

        September
        27

        In the digital age, competition for real estate agents and brokerages comes from every direction, from other brokerages in your region to massive, online platforms like Zillow aiming to capture as much of the market as possible. With dramatic fluctuations in interest rates and inventory, the volatile nature of many markets only increases the level of competition.

        So, how do you get ahead? It starts with having the right tools to generate leads, market properties, promote your brand, and stay one step ahead of the competition. Reliable real estate technology can make an enormous difference in an industry that's more competitive than ever, and here's how.

        Who's Your Real Competition?

        In order to excel compared to the competition, you need real estate technology that's easy to use for team members of all technology levels. With the latest edition of our real estate CRM, DeltaNET 7, we've made it easier than ever for real estate pros to adopt the latest tech. We've leveraged AI (artificial intelligence) to make the platform even easier to use than ever before, and created an experience that's just as functional to use on the go with mobile devices as it is on the desktop computer in your office.

        Save Time and Boost Productivity with AI and Automation

        There's no doubt that providing outstanding service can help you thrive against the competition, and that's easier to do when you don't have to worry about tedious tasks clogging up your schedule. With DeltaNET 7, you can automate email marketing with distinctive drip campaigns, automate social media posts, send automatic listing alerts to clients, and share AI-driven newsletters with your audience. You can also create auto-generated to-do lists to help you manage your schedule and focus on the tasks that matter most each day.

        Streamline Your Workday to Focus on What Matters Most

        Every moment counts in an industry as competitive as real estate, so it's important to focus your time and energy where they will have the most impact. With DeltaNET 7, we've added some new tools to help you manage your time while further optimizing all of your favorite tools from previous versions of the DeltaNET. No, you can benefit from automated, AI-driven to-do lists, which make it easy to organize your day, manage your time, and tackle key tasks. You can even design specific roles for team members within DeltaNET 7, focused on the tools and features that they rely on the most.

        Create Meaningful Marketing with Just a Few Clicks

        Speed matters in a competitive industry, but not at the expense of quality. The marketing tools within DeltaNET 7 offer both, allowing you to create customized, modern marketing materials. Delta Create can help you make everything from listing brochures to custom graphics, flyers, eCards, and more. Start with a pre-designed template, then customize it to suit your brand and your audience. For agents, Delta Pitch simplifies the process of creating CMA reports, allowing you to create detailed reports for your clients in just two clicks.

        Easily Create and Share Social Proof

        Social proof is one of your greatest assets for generating and converting leads, so it's more important than ever to be able to easily share all of the positive feedback you get from clients with the world. With a built-in testimonial system, DeltaNET 7 simplifies the process of gathering and sharing your social proof in the form of client testimonials. These testimonials are ideal for posting to your real estate website, sharing on your social feeds, and integrating into your marketing materials.

        An Easy Transition to the Latest Real Estate Tech

        Now, the best real estate tech in the world is only valuable if it's easy for your team to adopt and use. When you have one eye on the competition, you don't want to waste too much time getting up to speed with all of your new tools. Within DeltaNET 7, you will find DeltaNET Academy, our virtual training platform which streamlines the process of getting your team on board with your tech.

        Team members can take advantage of built-in training courses that teach them how to use the extensive list of tools and features in DeltaNET 7. We also offer the Delta Transition Guarantee to ensure a smooth, streamlined transition to your new real estate CRM.

        Is Your Real Estate Technology Truly Working for You?

        When competition is this fierce, can you really afford to rely on anything other than the best for yourself and your team? The tools in DeltaNET 7 are all designed to help you outshine the competition, whether you're a small, boutique brokerage or a huge national brand. With the right tools for marketing, time management, productivity, and relationship building, you can help your team thrive no matter what type of competition is waiting around the next corner.

        September
        26

        From Instagram and Facebook to LinkedIn and Google, Paid Media Marketing can help you gain new leads and recruit top talent. 

        Everybody knows that in this day and age, digital marketing is the key to business success. However, that's only if it's done right. Your ability to gain traction online can make or break your real estate business. That's why you need Delta Media Group's® Paid Media Marketing Services. 

        The Benefits of Paid Marketing 

        There are many benefits to paid marketing that you won't get through organic media posting. Having the right message and good-looking graphics can only take you so far if they aren't shown to the right audience — or even worse, they aren't reaching an audience at all. You may think posting to your feed on social media is enough, but your lack of leads likely begs to differ. Organic posts on social media are only shown to approximately 2-3% of your followers and rarely to anyone who isn't following you. Plus, your ads are almost guaranteed to get buried in their feed and never resurface. With paid ads, your content never gets buried at the bottom and is directly shown to those looking for the real estate services you provide. 

        Even if you have a well-designed website and some great listings, prospects won't find you immediately. With Google Ads, your ads find them. Utilizing audience targeting and keyword research, paid ads are sure to reach the right demographic, allowing you to quickly and effectively land new leads by positioning your brand in front of high-value customers.  

        Why Choose Delta for Paid Media? 

        Now that you're sold on the benefits of paid marketing, you might still be wondering why you should work with Delta as your paid media provider. First, Delta Media Group is a Certified Google Ads Partner, one of only a few hundred in the United States to be recognized for our high ad performance. With Delta's top-tier technology, your website connects automatically to your Google Ads account, Facebook Business Manager, and Google Analytics, so everything seamlessly works together. 

        When choosing Delta, you get the assistance of leading real estate technology and the knowledge of a licensed Realtor® and Paid Media Strategist. We use the most up-to-date marketing practices, keeping an eye on what ads are working for brokers and agents across the country. We also invest in privacy to keep you ahead of the curve. 

        The experience of working with Delta for paid media is extremely hands-off, giving you more time to focus on conducting business elsewhere. Similar to our other tech offerings, you can "set it and forget it." Our specialists will take care of all the rest. However, unlike third-party agencies you rarely communicate with, you're never left in the dark with your paid advertising efforts when working with Delta. Although we do the heavy lifting for you, as a family-owned business, we also understand the value of communicating with our customers. When you choose to work with us, you will receive one-on-one care from our specialists and have regular calls or Zoom meetings to discuss your campaign progress and goals. Additionally, unlike most third-party agencies, no long-term contract is required for our paid media services. We operate on a month-to-month basis. 

        Another benefit of working with Delta is having everything — from your CRM to your website and digital marketing toolkit — in one place. Having to piece together different providers is not only a hassle but can also hinder your marketing efforts. When working with an all-in-one provider, there's no need to go anywhere else.  

        Get to Know Our Paid Media Specialist, Winston Widdes 

        Winston Widdes has impressive credentials as a digital marketer and 17 years of experience as a licensed Realtor®. He knows the ins and outs of both paid advertising and the real estate industry. 

        Winston's grandfather was a builder and contractor; his father worked for their family's construction business. Since working in the industry seemed to be a family tradition, in 1998, Winston started an apprenticeship with a real estate flipper. Then in 2005, he got licensed as a Realtor®, joining Century 21 Award in San Diego, CA. During his time at Century 21, Winston quickly learned that the way to become a top producer in real estate was to have great marketing. His hard work and skilled marketing efforts ultimately landed him the titles of Top Producing Agent and Top Listing Agent in 2007, just two years after starting his career. 

        "I was always looking for a way to become a top producer, to do the best I could and get an edge over my competition, and I discovered that marketing was the way to do that," said Winston. 

        Leveraging the skills he acquired throughout his time in real estate, in 2009, Winston transitioned into marketing. He began working as a Marketing Manager for a kitchen and bathroom remodeling company. There, he first gained experience with paid advertising by managing ads on Google, Yelp, and various other platforms. Three years later, in 2012, Winston started working with real estate investors, and in 2016, he started working for FortuneBuilders, a real estate investment consulting firm owned by the stars of HGTV's "Flip This House." In this role, Winston worked as an Internet Marketing Consultant for real estate investors. During his time at FortuneBuilders, he completed over 6,000 consulting calls. 

        Pick the Package That's Right for You 

        Delta's Paid Media Marketing Services include four different marketing package options. Paid Media Marketing packages can be purchased as an add-on to your digital marketing toolkit in DeltaNET®. Let's look at what they are and what they have to offer. 

        Google Ads for Buyers and Sellers - With Google Ads for buyers and sellers, you get custom-made targeted ads for potential buyers and sellers in your area displayed throughout the internet. These ads will increase brand awareness, drive your website traffic, and earn you new leads and customers. 

        Luxury Listing Ads on Google - Do you have luxury listings struggling to reach the right audience? Get your listings seen by high-end customers seeking a new home through targeted Google Ads, and start seeing your luxury homebuyer leads skyrocket. 

        Facebook & Instagram Ads – The average online user spends about 2.5 hours daily on social media. Instead of only showing your ads to a select few people with organic social media postings, touch tons of prospective buyers and sellers through targeted posts on Instagram and Facebook. If you're already creating content to post organically, you can see what might perform the best and use that for your paid ads or have our team create your ads for you! 

        LinkedIn Recruiting Ads – Recruiting top talent is an important part of growing your business. With LinkedIn Recruiting Ads, reach a whole new pool of talented real estate professionals and those new to the industry looking to join a team like yours. Through using precise market data, multiple ad formats, sponsored content, text ads, sponsored InMail, and dynamic ads, we help you recruit talent by bringing your brand front and center. 

        Start Reaching the Right Audience 

        While Delta's paid media services cover many different aspects of marketing, each tool is tailored for the same express purpose of reaching the right audience. Every process step is finely tuned and accounted for, from creating marketing materials sure to spark engagement to customizing your ads to speak to your ideal customers. Not only is everything taken care of for you, but it's performed by an expert who knows how to get you results. When trying to do it yourself, you will likely need to do more trial and error and waste time researching and learning how to design a good ad. By allowing us to handle your paid advertising, you'll have more time to focus on other areas of your real estate business.  

        To start using Delta's Paid Media Marketing Services and reach the right audience, contact Franklin Stoffer at sales@deltagroup.com. 

        September
        20

        If you're looking for a way to build your online visibility, you've probably heard about content marketing. But what is it exactly and why should you use it?

        Content is any useful, informative material you publish online to help your audience answer a question or solve a problem. Content is crucial to your digital marketing for two main reasons:

        • It serves as a preview of the value you have to offer those who ultimately choose you
        • It enables you to appear in higher result positions for searches related to your business

        To create a flourishing practice with a full pipeline and the right measure of work-life balance, you'll need to make the most of both these advantages.

        Previewing your value is critical because most people who encounter you for the first time aren't ready to buy or sell just yet. It may be weeks or even months before they decide to make their move. Thanks to content, you have a way to strengthen your relationship throughout all that intervening time.

        On the other hand, more prominent search positioning means more people will be exposed to your message. The more prospects you have, the more leads you may acquire in a given period of time.

        Content doesn't solve every major quandary you'll encounter during your marketing. Your real estate website still needs to be optimized to convert first-time visitors into appointments. Without that piece of the puzzle, greater attention from search traffic won't translate into bottom-line value.

        But content does establish the foundation you can build on for many years to come.

        The Four Most Important Things to Know About Content Marketing

        If you're new to content marketing, it's not unusual to be intimidated by all the different methods and tools. It seems like everyone has their own approach to the subject. Instead of trying to decide which is the best, it's most valuable to pick a place and dive in.

        To make that easier, here are the things about content marketing you absolutely must know:

        There Are Many Different Types of Content

        In the broadest sense, everything is content: Blogs, videos, social media posts, photos, infographics, and the rest. But when you're just getting started, it doesn't mean you need to do "a little bit of everything." On the contrary, it is often best to choose one or two methods that you can stick with reliably.

        To begin, you might decide to publish one new blog post a week. These can focus on topics relevant to your audience, such as home financing or local neighborhoods. From there, you might decide to add one video a month based on the previous month's most popular blog and so on.

        It's essential not to go overboard in the early stages, as you might burn out before you see real results. One way to keep that from happening is to use only the social media network where you know your ideal customers are found. Instagram is a good start, with LinkedIn for high-end luxury properties.

        All Content Should Have a Call to Action (CTA)

        Content helps deepen trust and raise online visibility as a matter of course. But that's not all content can or should do for you. Every piece of content has the potential to move people through your sales funnel. Doing so depends on having the right call to action at the end of every content piece.

        For example, your blogs might end with a CTA to join your email marketing list for a weekly round-up of the most valuable content. Your email messages, on the other hand, could have their own CTA aimed at getting your subscribers to set up an appointment and give you a call.

        One strange piece of selling psychology has been proven over and over again: People won't "take the next step" unless you specifically spell out what it is! So, be certain you know where each content piece fits in your overall strategy and craft your CTAs accordingly.

        Your First Six Months of Content Should Be "Evergreen"

        Evergreen content is any content that's relevant to the vast majority of first-time website visitors and rarely needs to be updated. For instance, if you develop a series of blogs about getting your finances ready to buy a home, this will be very valuable to first-time homebuyers, and the fundamentals rarely change. Remember: Every piece of content can have an impact for years to come!

        Visual Content Empowers Promotion

        Content works best when you have means of promoting it, which is where social media marketing and email come in. But getting people to slow down and pay attention is no easy task. Ideally, all content should feature photos. All in all, videos get more attention than plain text content.

        Contact us to learn more about content marketing today.

        September
        15

        Keeping in touch with clients and nurturing leads doesn't have to be a chore. Email marketing doesn't have to take too much time from your busy day. You really can increase the success rate of your marketing and save time without compromising on quality.

        Email drip campaigns provide potent, reliable solutions to some of the most common marketing challenges faced by real estate agents, allowing you to stay in touch in a way that makes more sense for both you and your audience.

        Here's why you should be using email drip campaigns, along with some proven tips to help you make the most of this powerful marketing tool.

        What Are Email Drip Campaigns?

        Email drip campaigns are built around automated email series which are sent to clients or leads over time, with little effort required on your end. Rather than sending out individualized email blasts or overwhelming your audience with content, drip campaigns provide timely, tailored content designed to appeal to different segments of your audience. The content in email drip campaigns is built to inform your audience, help them make decisions, and provide the information they want to see at just the right time.

        The Advantages of Email Drip Campaigns

        • Keep in Touch Without Overwhelming
          One of the challenges with email marketing is that we all get so much of it in our inboxes each day. It's easy to start tuning out that marketing when you see the same messages, from the same brands, with the same content, every time you open your inbox. In the case of email drip campaigns, less is more. Rather than overwhelming your audience with email, you send content that they want to see at just the right frequency to help cut through the noise of crowded inboxes and stay top of mind.

        • The Right Content at the Right Time
          Perhaps the biggest reason that email drip campaigns are so effective is that they are designed to educate your audience with informative content that they actually want to see. Whether you're directing a campaign toward buyer leads, seller leads, or past clients who've already closed on a home, email drip campaigns can provide helpful hints at the right time to simplify the next steps of their real estate journey. When you send content that your audience wants to see, you'll leave them looking forward to the next message in your campaign.

        • Save Time and Improve Marketing Results
          What agent wouldn't like to save time without compromising the quality or effectiveness of their email marketing? With email drip campaigns, little input is required on your end. The process is automated, so you don't have to worry about sending emails manually or picking the perfect time to reach out. All of that is handled for you, so you're free to spend more time focusing on providing great service to your clients.

        Tips for Setting Up Effective Email Drip Campaigns

        The first step for successful email drip campaigns is to segment your audience. Campaigns are designed to appeal to different segments of your audience, like buyer leads, seller leads, and past clients, so it's important for the right campaign to reach the right group. Planning ahead in this way will increase open rates and enhance the impact of your email marketing.

        • Campaign Ideas for Buyer Leads
          Buyers crave information on markets and homes, so the best campaign ideas tend to focus on those topics. Whether you're sending the latest listings, updates on market trends, resources to help them make informed decisions, or community guides on the places where they're shopping for homes, knowledge is power for buyers.

        • Campaign Ideas for Seller Leads
          Sellers want tips to help them sell their homes quickly and for a great price. This can include tips on preparing their home to list, home staging, open houses, market trends to help them price their home correctly, and educational resources to help guide them through the process.

        • Campaign Ideas for Past Clients
          Email drip campaigns can also help you earn more referrals and future business from past clients. New homebuyers will appreciate tips on home maintenance, home improvement ideas, interior design, and the latest happenings in their neighborhood. You can also keep them up to date on any changes to your business, like new services or expansion into new markets.

        Leverage Email Drip Campaigns and So Much More with the DeltaNET

        Ready to enjoy the benefits of email drip campaigns and enjoy access to tons of other easy-to-use tools that can help you grow your real estate brand? The DeltaNET, our real estate all-in-one solution, integrates all of the tools you need to level up your marketing game. With the right real estate tech, you can maximize your marketing, provide better service to clients, and save tons of time in the process.

        September
        13

        Whether you're an individual agent or you manage a whole team, success in real estate often starts with time management. It may feel like there are never enough hours in the day to tackle every important task... but what if you had a helping hand from reliable real estate tech to handle the tedious yet important tasks that can easily clog up your daily schedule? Just as importantly, how would you invest all of the extra time that automation can free up in your workday?

        With a little help from technology, agents can spend less time on repetitive, time-consuming tasks, and more time on providing the best possible service to clients. Here's what automation really means, and how your real estate firm can benefit from it.

        Here's What Automation Really Means

        Nearly every industry has tasks that are better handled by machines than humans, and real estate is no exception. The difference is that instead of robotics and fancy factory equipment, real estate relies primarily on software to automate key tasks without sacrificing on quality. Automation can be an essential element of your lead generation, marketing, and so much more.

        Getting Started with Real Estate Automation

        When you're ready to start benefiting from automation, the first thing you'll need is a powerful all-in-one solution like the DeltaNET. This is where you'll find many of the dependable tools that help you automate the time-consuming daily tasks that are essential to real estate success in an easy-to-use package that's designed with agents in mind. The right real estate CRM integrates automation with many other handy tools that help you manage relationships, attract new clients, master your marketing, and save tons of time in the process.

        How Automation Helps You Generate and Manage Leads

        Lead generation and segmentation are two areas where automation really shines. The DeltaNET helps you generate more leads with tools like lead capture forms, tracked email marketing, and AI-driven email & print newsletters. Keep all of your leads in the know with auto-generated My HomeFinder, Market Watch, and Seller Reports. Then use convenient email templates or SMS text messaging to plan the perfect follow-up.

        Lead segmentation is an essential task for saving time and increasing productivity, so automated lead segmentation will be a welcome addition to any agent's repertoire. With automated lead segmentation, agents can easily see where each lead stands, where to focus their energy, and what might be necessary to turn each lead into a client. That process is made even easier with interactive lead visibility, as well as robust tracking that makes it simple to anticipate their needs.

        Attracting New Clients and Promoting Properties with Automation

        Automation can also help you handle many key marketing tasks, both in terms of attracting new clients and marketing properties for existing clients. Email marketing is one of the biggest areas where automation can save you time, with tools like our smart drip email campaigns that make it easy to send the right email marketing to the right people at the right time. When your outreach calls for a more personal touch, customizable eCards and Flyers provide the perfect supplement to automation.

        For marketing properties, our Properties in Motion platform automatically pulls information from MLS, and automatically feeds videos to your real estate website and Facebook page. You can also use the integrated texting platform to text new listings, price changes, and open houses to clients.

        How Automation Helps You Handle Success

        One reality of real estate is that success creates more work. More leads to manage, more clients to serve, more properties to market, and more administrative tasks to keep the whole machine running at peak efficiency. Expecting your existing team to simply handle all of that extra work is sure to lead to burnout, unhappy team members, and likely diminished production. Hiring more people is one way to handle that extra workload, but comes with its own risks, costs, and time commitments.

        Automation is one of the tools that can help your team — or you as an individual agent — continue to thrive as your brand grows. It can cut down on the need for extra hires, make life easier for your team, and simplify the process of scaling your business over time.

        Are You Ready to Experience the Benefits of Automation First-Hand?

        In the fast-paced world of real estate, working smart is just as important as working hard — and automation can help you do both. In the end, the biggest benefit of automation is that it leaves you with more time to focus on the tasks that matter most and that you enjoy most. With software handling tedious, time-consuming tasks in the background, you can invest all of your time on the many parts of real estate that still require the human element.

        September
        7

        Leads are the lifeblood of any real estate agent's practice, no matter whether they are experienced or just starting out. In the beginning, agents invest hours into finding the right leads every month. In time, the balance shifts to include more referral business and leads attracted by your website.

        No matter where they come from, though, leads remain crucially important: Without them, you'll soon find yourself with nothing to do. That raises some big questions about "old" leads who don't convert in a week, a month, or even six months. What can you do with these connections?

        It's true, of course, that some older connections won't stay leads for very long:

        • They may decide to go with another real estate agent, getting their needs met for 2-5 years
        • Or they might choose to stay out of the market, usually to wait for better overall conditions

        It's undeniably true that most people you meet for the first time will not be ready to buy or sell a home within that same week. But that doesn't necessarily mean that the majority of potential leads ultimately go elsewhere. Just because you haven't heard from someone, it doesn't mean their story is over.

        As the real estate agent, it's up to you to follow up — and it's never been easier to do just that.

        Following Up with Old Leads Can Empower Your Practice to Grow

        No matter how you define an old lead, they aren't off the table until they tell you they've decided to work with someone else. Even when leads inform you they won't be taking action any time soon, it means you can always follow up again in a few months!

        If you've got a Rolodex (or more likely a real estate CRM) full of old leads you haven't heard from in a while, many can still turn into opportunities. Real estate is a sales profession at heart, and successful salespeople swear by their efforts to follow up as much as possible before writing a lead off.

        All in all, 60% of customers say "no" four times before saying "yes." But real estate agents are at a huge advantage here: Leads rarely say "no" directly to you, but only to the timing that making a move right now would represent. In the end, they still want a real estate agent, and you can still be that person.

        Here's how to follow up with your old leads the right way:

        • Sort Them Out Before You Start
          Before you start thinking about how to get in touch, it's important to refresh yourself as to when you met your leads and where you last encountered them. This is another area where a real estate CRM is paramount; it can save and centralize all the interactions you've ever had with any lead. This helps to understand each lead's specific motivations so you can make your messaging precise.

        • Have an Overarching Service or Offer
          It is a wise idea to have an overall offer, something new to showcase to pique interest. For example, if you have leads you met through an open house, you might never have had the opportunity to provide them with a local market report to clarify their thinking. However, it can be off-putting to launch into an offer after weeks or months of silence, which is why it is essential to gauge interest first.

        • Choose a Method
          You have many different methods for revitalizing your old leads, so choose wisely based on what you know about each one's communication preferences. You're in luck if they've opted in for texts — these are pleasingly informal and much more likely to get a response. Email is also very effective. Although it's helpful in other ways, social media is a distant third when it's unexpected, so consider a call instead.

        • Customize Your Messaging
          Once you have all the information in front of you, you can tailor your messaging to each individual or to small groups. With text messaging, something as simple as "Hi [name], are you still interested in a home in [area]?" may be sufficient to break the ice. If you do not hear from a lead at all, add them to a weekly follow-up rotation for at least a month before giving up on them for the time being.

        • Automate Ongoing Follow-Up
          With an AI-driven real estate CRM, many forms of follow-up can be automated. Your social media feed can be populated with meaningful, event-driven updates based on the latest happenings in your market and practice. Sophisticated email marketing campaigns can be managed nearly hands-free.

        Delta Media Group helps real estate pros realize the power of automation for themselves — no matter if you're a solo operation or heading a large brokerage. Contact us to find out more or get started today.

        September
        6

        With the economy on the brink of a potential recession and headwinds heading our way, now is as good of a time as any to evaluate how you can save money in your budget for 2022 and start planning for 2023. Some of the biggest expenses real estate brokerages face are with their online technology and digital marketing. With more than seven years of experience helping real estate firms consolidate their technology budgets, I'd like to share my experience on where to start this process.

        First and foremost: recognize where you still need to spend. The worst thing you can do when evaluating where to make cuts is jeopardize your future growth. I have always been fond of the analogy: stepping over a dollar to chase pennies. I have seen brokerages make one huge mistake over and over again when looking to save money quickly. That mistake: cutting SEO/digital marketing expenses.

        One area where Delta Media Group® specializes is search engine optimization. SEO is the most cost-effective long-term strategy to keep your brand visible in search engines and generate qualified leads online. Many brokerages fail to realize that SEO is not a silver bullet that grants immediate results. It typically takes three-to-six months to get an effective SEO campaign started. Think of it as getting a snowball ready and starting to push it down a hill. Once the ball rolls downhill, it accumulates more snow and gets bigger and bigger. SEO is the same way; the longer you do it correctly, the more Google rewards your domain and begins to feature it more often in the search results.

        The problem that many brokerages don't realize is that you can't just stop doing SEO and expect those results to stay the same. If you've been conducting an effective SEO strategy for years and believe you can simply stop that spending without impacting your results and lead generation, you would be dead wrong. As I said, SEO is like a snowball, and the longer you do it effectively, the better your rewards will be in traffic and leads. Once you stop doing SEO effectively, Google is quick to slow down their crawling of your site, impacting site visibility, traffic, and leads. We have seen time and time again companies who spent tens of thousands of dollars for years on SEO simply stop doing it to tighten up budgets. Once that decision is made, the website domain loses all the traction they've spent years earning in as quickly as one month.

        One example, I recently saw a brokerage of ours that was on our platform for more than five years. This company had tens of thousands of pages indexed in Google (which effectively means those were all pages Google had crawled and ranked, allowing people to find their website domain through Google's search engine). Within 30 days of stopping SEO services, their number of pages in Google's index had dropped to less than 3,600 pages. That is an 86% decrease in site visibility. For this particular brokerage, more than 60% of all leads generated on their website were attributed to organic traffic through SEO. This is a massive blow to the new listing and buyer lead opportunities that will no longer hit their site.

        Another example is a brokerage partner of ours who ceased SEO in 2019. In early 2021 he shared with me that he could directly track more than $400,000 in lost GCI that he would've had if he had continued his SEO spend with us. He lost more than $400,000 in an effort to save money (his total spend was $2,000/month). I would spend $24,000 to make $400,000 every day of the week. This is a prime example of stepping over a dollar to chase pennies.

        Another area you absolutely need to keep in mind when figuring out which expenses to keep versus cut is your CRM/online advertising. One of the first things I do when consulting with real estate brokerages to either make a switch to our platform or evaluate their existing package with us is to run a usage report to find out which tools are actually being used by their agents. Finding out which tools are being used versus which are not is the first step in recognizing what to cut or keep.

        A major trend I'm seeing more and more in the real estate world is brokerages choosing what technology services to provide for their agents versus which tools the agents should be paying for themselves. For example, you may want to provide every single agent in your organization with a website + CRM solution. You can do that fairly affordably, but it may not make sense for your organization to provide every agent with a full suite of marketing tools that less than 30% of them use daily. There are options and packages available on the market today that would allow a brokerage to provide agents with a baseline technology package. It would also allow the agents to enter their own credit cards to purchase these additional technology services/offerings for themselves. The brokerage saves money, and the agents, who actually want to use these tools, can pay for it themselves. In this model, many brokerages will provide their top producers with the technology stack for free based on production.

        Now let's talk about where to start looking to consolidate. I'll be the first to challenge the industry consultants who are continuing to push brokerages more and more towards a "best in class" type technology stack where companies are going out and purchasing premium products that are really just a feature. I believe some brokerages in the real estate vertical have been steered down a dangerous path over the last two years out of fear that has been conjured up by industry consultants looking to get as many technology vendors integrated with a real estate brokerage as possible. You don't need five different companies implemented to service your CRM, email marketing, website, property search, or listing notifications. It's an exorbitant expense to try and get five different vendors integrated and working together to do the work that any all-in-one platform could accomplish for a fraction of the price.

        I will say it again. The all-in-one technology model is by far the most effective way to get a polished technology platform that will do everything you need it to do. The reality is technology platforms like the DeltaNET® can be both all-in-one and best in class. I know many brokerages fear "putting all the eggs in one basket" due to major technology acquisitions in the last decade. Look at Booj's acquisition by Re/Max, Compass acquiring Contactually, or, more recently, Propertybase getting acquired by LoneWolf. The simple fact of the matter is there are truly independent technology providers in the marketplace that have survived economic uncertainty and even have a guarantee to remain independent. In every Delta Media Group contract, there is a guarantee that CEO Michael Minard will remain the sole owner and operator of Delta, with protections for our clients that we will not sell.

        Particularly in the last two years, I have seen many technology vendors enter the marketplace that do "just one thing really well." Premium email marketing companies or premium CRM services that charge an extremely high per-user fee should be some of the first vendors you evaluate cutting when looking to shore up budgets. Why spend $40/month for a stand-alone CRM product when other services on the marketplace can accomplish nearly the exact same functionality for a fraction of the cost? I have seen direct examples of brokerages that are spending more than $150 per agent per month on technology solutions that could be provided in an all-in-one platform like the DeltaNET for less than $30 per user per month.

        It's not just CRM services, either. True "all-in-one" providers should be able to give you everything your business needs to run effectively. For example, you may not need to pay for a stand-alone "Automated Valuation Service" to be integrated into your website. For some companies, it's a product to sell. For true all-in-one providers like Delta Media Group, it's simply a feature built into our website services.

        Another example of an area to look at when consolidating is CMA products. While many boards across the country offer a free CMA product included in their dues, there are also many markets where agencies are forced to go out and purchase their own CMA products. True all-in-one providers offer that as a feature of their services. We recently launched Delta Pitch, which is marketed as the industry's easiest-to-use CMA builder on the market. Customers on digital marketing packages with Delta Media Group received this CMA builder as a free add-on to their services, allowing them to save money by cutting other third-party CMA products.

        One of the biggest expenses brokerages face is social media content. Making their brand and their agents look good on social media isn't cheap. There are entire companies whose sole focus is curating real estate content and publishing it to social channels. Within the DeltaNET, our brokerage partners receive automated social media postings to all their social channels included in our all-in-one package. It's not only "just listed" or "just sold" content, either. Our digital marketing team adds more than a dozen articles to our "My Customer for Life" newsletter platform each month. That content includes buyer, seller, and home improvement articles, which can automatically be shared to all of your agent's social media accounts. This is true content running to their channels at no additional expense.

        Other areas to look at are open house management apps, learning management systems, automated listing videos/virtual tours, and enterprise file storage platforms. Within our all-in-one environment, we feature built-in services like Open House Connector, DeltaNET Academy, Properties in Motion, and Cloud Delta, all as integrated services bundled in with our digital marketing packages to save our customers money. If you were to piecemeal just these services, you would be spending more than $60 per user just for these four products. With an all-in-one provider, you get all of that and more.

        The final area I want to highlight is paid advertising strategies. In our decades of experience with online advertising, we have seen brokerages with budgets over $400,000/year for online ads. While Pay Per Click and social media advertising spending are certainly effective, they often aren't accomplishing quite as much as you'd think. While I certainly don't advocate cutting your paid online spending entirely, I would challenge you to consider where you spend your money for online ads. Spending $2,500 on Facebook Ads versus Google Pay Per Click advertising will yield entirely different results. In our experience, social advertising will greatly boost the total number of visitors to your site; however, it will have a minimal impact on lead generation.

        On the other hand, spending that money on Google PPC will yield much less traffic to the site, but you're likely to generate significantly more leads. These leads will not be as qualified as organic traffic from SEO efforts; however, they are still leads nonetheless. If the goal is more brand impressions, then social advertising is the way to go. If the goal is immediate lead generation, you're better off spending the money on PPC. If the goal is a long-term quality lead strategy, you're better off putting that budget into SEO. Clients on our platform typically see an average cost per lead of $2.00-$10.00 from SEO strategies, while you may see an average of $20-$30 per paid lead with PPC strategies.

        If you're looking for help or want to know how to analyze the technology products your brokerage has in place and consolidate those services to save money, please reach out to me through sales@deltagroup.com or give us a call at 866-233-9833.

        September
        1

        Great customer service helps set the best real estate agencies apart from the rest. Even if you are an independent agent at the helm of your own practice, you still have many opportunities to deliver truly memorable customer service that keeps people coming back for more.

        From the very first moment a lead reaches out to you on your website, you have the chance to create a bond by responding as quickly as possible. Research shows that if you react within a few minutes, you are much more likely to close an agreement than an agent who responds sometime the next day.

        One interesting challenge in real estate is the fact you must drive exceptional customer service even before a website visitor has actually made contact with you. To sow the seeds of trust that lead to an engagement, your real estate website must represent your best self.

        Although your website is your most versatile branding and marketing tool, you remain the star of the show. People who decide to work with you are choosing you for your local expertise and the way you present your skills as the answer to their unique problems. So, customer service remains personal.

        Setting a High Standard for Customer Service in Real Estate

        By formulating a customer service philosophy and strategy early in your career, you can ensure that your website, email marketing, and other collateral work together to reinforce your brand image. Of course, you'll also be far more likely to close deals once you speak to prospective customers!

        Let's take a look at some of the ways you can make customer service a core strength:

        • Start with Transparency
          No matter whether you're working with buyers or sellers, transparency is key. Advise your customers with clarity and compassion, focusing on their areas of concern. For buyers, that usually means getting them up to speed on the dynamics of the market and their options. For sellers, it means developing a measurable marketing strategy and keeping them in the loop as the process unfolds.

        • Be Proactive and Anticipate Needs
          Understanding client needs starts with gathering the right information. That may begin on a website, where visitors volunteer more details as they become engaged with your content. But the face to face consultation is a crucial piece, allowing you to find out where your client is really coming from. Use the time to discover their motivations, priorities, and worries so you can add unexpected value.

        • Follow Up Early and Often
          With the average home sale falling from 60 days to just 15 days, an individual transaction can be over almost before you know it. It's crucial to remain in contact with your leads, who can make a move in a matter of days, as well as with your existing clients. A Customer Relationship Management app for real estate gives you complete visibility into your contacts and helps you automate marketing functions.

        • Accommodate Communication Preferences
          Responsiveness is the name of the game in customer service. To get there, remember that clients aren't "one size fits all." Some people may hate getting on the phone, while others are intimidated by email. If clients know exactly how and when to reach you up front, they will feel supported. An autoresponder or AI chat utility on your website can help cover common questions during your unavailable hours.

        • Set Up an Emergency Line
          Establishing clear expectations early on has another benefit: creating definite boundaries both sides can understand and agree on. This is vital for work-life balance — you shouldn't be answering a phone call at 3 a.m. unless it's an emergency. But what about those truly dire situations? A separate emergency line is a reasonable compromise that most clients will both respect and appreciate.

        • Consider an Assistant
          A "virtual assistant" does not necessarily need to be a qualified real estate agent. He or she can help by responding to basic inquiries at night, over the weekend, and any time you expect to be away from the office. Many assistants operate as freelancers, which reduces the time it takes to get them onboard.

        • Build a Strong Network
          A focus on customer service means your recommendations are more likely to be welcome and accepted by your clients. Developing a network of trusted outside service providers, like home inspectors and real estate attorneys, helps ensure smooth sailing for clients and extends your reputation for excellence.

        • Integrate Customer Service into Your Brand
          If customer service is a priority, be sure your social media, blog posts, and other marketing collateral show it. Follow up with satisfied customers to get testimonials and share these on digital properties. Leverage marketing automation so you consistently communicate with your target audience.

        Contact us to find out more about how automation can raise customer service to the next level.

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