Posts from November 2020
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30
How to Get More Listings with a Comparative Market Analysis
When discussing marketing for real estate agents, a lot of attention is given to attracting leads. Once your leads convert into customers, however, you still need robust resources to help them meet their goals. Along the way, you also build their confidence by demonstrating your local expertise.
One piece of content that appeals to both leads and customers is the comparative market analysis.
A comparative market analysis (or CMA) is a decision-making tool that helps sellers position their homes to sell at a favorable price and on a timeframe that makes sense. It enables you to determine an optimal price range for a property based on recent sales of similar homes in the area.
The average seller is prone to over-value a home. The longer they have lived t...
27
Tip for Setting Up Google My Business for Real Estate
As a real estate agent, one of your most important challenges is to distinguish yourself as an expert in your area. That starts with knowing your real estate market and community inside and out. Your local knowledge is a foundation on which you build a successful career.
To make the most of what you know, you need to stand out to prospects as an authoritative voice from the start – before you even meet them. Digital marketing for real estate agents delivers on this goal by ensuring you are highly visible for searches relevant to your business.
That includes lucrative "near me" searches, as in "real estate agents near me."
The Importance of Local SEO and Your Google My Business Page
Local SEO is the branch of search engine o...
25
Tips on How to Protect Yourself Against Zillow to Have a Successful Career in Real Estate
Marketing for real estate agents is about to become more challenging.
Real estate agents have long looked warily at Zillow, a media firm that aggregates data on 110 million American homes through its website. Since its launch in 2006, it has diverted many home buyers and prospective sellers to begin their research on its homepage.
Zillow's next move will be more disruptive: It's hiring real estate agents.
Zillow Offers customers in Atlanta, Phoenix, and Tucson will now work with Zillow employees licensed through Zillow Homes, the company's real estate brokerage. Homes will be listed by Zillow employees.
Zillow employees won't represent sellers outside the Zillow Offers program. However, it will be much easier for Zillow to make that decision in the future as market co...
24
Tech Tuesday - Customer Profile Pages
In this week's Tech Tuesday video, Harley reviews Customer Profile Pages.
23
Sales Associate Sound Off Real Estate Technology That Promotes Success
Technology keeps us connected in so many ways, and it's especially critical for sales associates in the real estate industry. Staying in touch with buyers and sellers at every stage of a real estate transaction builds confidence and trust. Tools such as social media and CRM software help keep the lines of communication open and contribute to the growth of those customer relationships.
Social media ads can boost your visibility and keep you top-of-mind with customers in every phase of the buying process. Customizable emails, ecards, flyers, and texts via the DeltaNET™️ 6 CRM keep sales associates top-of-mind so that when a customer is ready to buy or sell, your name is number one on their list.
We asked sales associates from across the country about the technology they use on a daily basis that helps them be successful. They shared what they can't live without.
