Articles Tagged "Open House Connector™"

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February
9

Vaccination is underway, but virtual tours are definitely here to stay. It may be months before travel restrictions and social distancing rules are relaxed throughout the United States, and in that time, virtual home tours are continuing to gain traction. Although they started as a safety precaution, buyers and sellers alike are realizing the benefits.

Open houses have long been among the most effective ways to show off any home. They generate excitement and provide opportunities to meet qualified buyers. Virtual open houses have the potential to be just as effective. Plus, they have some advantages all their own:

  • Since it means no travel, more people can attend a virtual open house.
  • Sellers can hold more open house events without disrupting their lives.
  • In many cases, attendees can go back and review open house footage.
  • Buyers from out of town or out of state can be included more easily.
  • Participants can ask questions and zoom in on key home features.

Agents Open the Door to Success When They Master Virtual Open Houses

The virtual open house has been an unexpected hit with agents, too.

Giving a virtual tour draws on the skills you already have, but it also calls on you to grow and stretch. More agents are getting comfortable both in front of and behind the camera. This, in turn, equips them with more fluency in video marketing, one of the most powerful methods for promoting any practice.

While there are a few different ways to set up a virtual open house, live streaming video has become more popular than video filmed ahead of time. While static video offers more control and a strong environment for practice, live streaming video is the gold standard thanks to its interactivity and personal touch.

But how can you overcome the learning curve quickly? Use these tips to get it done the right way:

  • Get Familiar with Your Hardware and Software
    You don't need a fancy camera to give a great virtual open house. However, you should know exactly how it works and how to get the most from it. Get plenty of practice with your camera and streaming software before you plan your first event. Properties in Motion is an all-in-one solution you can use with confidence.

  • Stage the Home Before Your Tour Begins
    Yes, most of your favorite home staging techniques still apply. It's crucial to de-clutter, but no fresh-baked cookies are necessary! When staging, be sure lighting conditions in each room are ideal for your camera. This may sometimes mean bucking old wisdom — use a little less natural light to reduce glare.

  • Experiment with Tripods
    While many real estate agents are comfortable carrying their phone, tablet, or video recorder from room to room, some feel that this provides an unsteady and incomplete picture. Try using a tripod to stabilize panoramic shots of each room. You can carry a lightweight one or set up inexpensive tripods in each room.

  • Promote Your Virtual Open House Early
    Virtual events can feel less urgent than in-person ones. With that in mind, you want to leverage every tool at your disposal to begin promoting early. Start with the local MLS, but don't stop there. DeltaNET customers can automate email messages and target social media updates to prospective event attendees.

  • Make Time for Your Tour
    You should schedule at least as much time for your virtual open house as you would for a face-to-face event. Pencil in additional time to tour each room. Leave ample time to answer questions both during and after the tour, too. These conversations are crucial for building buyer enthusiasm.

  • Use Your Tour Footage for Video Marketing
    Not everyone interested in a property necessarily has the time to go to your event. That's fine: through the magic of video editing and platforms like YouTube, you can make it all available to them. Use your DeltaNET real estate CRM to quickly send out a post-event email linking interested subscribers to the videos.

  • Follow Up With Your Attendees
    While your no-shows review your video and get up to speed, be sure you reach out to those who had a chance to tune in live. Delta Media Group's Open House Connector is the best way to capture, centralize, and act on participant information. Find out what they loved about the home and keep the conversation going!

  • Remember: You Are the Co-Star
    The home may be the star in your virtual open house, but you are the co-star. It may take a few tries before you are comfortable, but always strive to bring all of yourself to the presentation. Whether it's your winning sense of humor or your unbeatable market expertise, build relationships by bringing your unique energy.

Contact us to learn more about virtual open house success from the real estate marketing experts.

October
13

Just in case you missed today's live episode of Tech Tuesday, watch Harley Wolfarth demonstrate the Open House Connector™️ tool found in the DeltaNET 6™️ CRM.

Click Here to Read More...

February
24

Convert Open House Visitors into Clients
An open house is one of the most powerful ways to build interest in a property.

With an open house, you have the opportunity to meet prospective buyers, answer their questions, and help them overcome doubts that might stop them from making an offer on the home.

While some attendees will only be there to look around, a good open house attracts its fair share of buyers ready to move forward on a purchase within weeks.

It's not unusual to sell a home shortly after an open house. Simply by making the property accessible, you ensure buyers put time into their schedule to see it.

How can you make the most of your open house? Remember these tactics:

  1. Do Plenty of Advertising
    Targeted online advertising through Facebook or other social media can be ideal for bringing traffic to your open house. Don't forget, though, that old-fashioned signs in the neighborhood also make a positive impression, especially if they're eye-catching and professional.

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June
10

Open House Connector to Convert Leads to Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market.

Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.

Once an agent knows how to make good use of an open house, they can create consistent results in a satisfying way.

Everyone has their own open house style, but some fundamentals are indispensable:

  1. Greet People at the Door
    A friendly welcome will go a long way toward making your new contacts comfortable with you. Some open house attendees are wallflowers who expect to only "look around." Get them out of their shell with warmth. Offer some basic facts on the home and an info sheet to take with them.
  2. Position as an Area Expert
    Your area expertise is what attracts clients to you over your competitors. Showcase your insights into the community. A packet of local information on things like employment, education, events, and attractions will help. Info should be in-depth and professional in presentation.
  3. Ask Some Qualifying Questions
    As you discuss the home with attendees, you can ask leading questions to learn what their goals are and where they stand in their home search. Once you learn enough, you can suggest alternate properties that might meet their needs. Use active listening: The more you remember, the better.

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April
17

Collect and Convert More Leads with Open House Connector™

Collect and Convert More Leads

Delta Media Group is proud to announce the launch of our latest new release to the DeltaNet™ platform: Open House Connector™.

Open House Connector™ is an app designed for IOS* (downloadable through the iTunes app store) designed to run on your iPad and presented at your open house. Open house guests can sign in and answer questions collecting valuable information and gathering contact information to follow up. It allows guests to quickly give you feedback and streamline the process of getting these leads into your CRM system.

Click Here to Read More...

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