Date Archives: November 2018
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27
How to Become a Content Marketing Master
There's no doubt that content ranks among the most powerful marketing tools for real estate agents, but content marketing can also be a big, intimidating concept if you're unfamiliar with the process.
The good news is that even if you're just getting started with content marketing, your experience as a real estate agent provides you with the knowledge, background, and authority to create content that your audience will love.
Becoming a content marketing master requires learning how to find your audience, tailor your content to key demographics, and improve your process over time. Get started on the road to expertise with our guide to becoming a real estate content marketing master.
20
How to Personalize Your Online Lead Generation
Just like with any form of traditional marketing, online marketing and lead generation works best when your target audience feels like it is personalized just for them. You want prospects from your target demographics to feel like your online content is customized for them even before they engage with you directly, and then take the next steps with more individual personalization. Let's take a look at five tips to personalize your online real estate lead generation.
Personalize Your Online Lead Generation for Real Estate Prospects
- Analyze Your Audience and Understand Your Target Demographics
The first step is understanding your audience well enough that even new prospects feel like your website and real estate marketing are specific to their needs. That means understanding both who you want to visit your site, and what types of prospects are already engaging with your online marketing. Use website analytics, social media analytics, the DeltaNet™ platform, and any other data you have available to discover who is responding to your marketing. It's also a good idea to sit down and create a priority list for the types of targets you most want to reach.
20
Delta Media Group AGAIN pushes technology forward in real estate with new Progressive Web Apps!
Progressive Web Apps create the ultimate user experience with smooth transitions and incredible speeds that make it easy to grow engagement and increase conversions.
It's no wonder that over 65 LeadingRE companies and 300 large brokerages nationwide have chosen Delta Media Group to partner with them on their technology and marketing strategy to stay ahead of the game.
One of the HOTTEST trends for technology providers in 2019 is the roll out of Progressive Web Apps.
9
BUYER'S AGENT: Automatically Post Your SOLD IDX Listings to Facebook
Call it Facebook marketing, online branding, or shameless self-promotion, but Delta Media Group has given you a way to "shout it from the mountaintops" (or at least Facebook) about your most recent SOLD transactions--including IDX listings--using our Facebook Auto Connector tool.
As an exclusive Buyer's Agent, you work directly with buyers and do not list homes for sale. In today's competitive real estate market, it's essential home buyers have an experienced agent on their side to help them make a reasonable offer on the home they want and have it accepted. You spend tons of time and energy guiding your clients down the right path to homeownership.
So how do you get the word out about the "wins" you have achieved for your clients?
With over 1.3 billion members worldwide, Facebook seems like the best place to start. Delta Media Group's Facebook Auto Connector gives you the ability to post each of your SOLD listings automatically, and that includes IDX LISTINGS!
See, we think you work way too hard helping your clients take the right steps toward successful home buying not to give you a way to tell your entire story on Facebook. That is why we did not limit your social shares to your broker's listings; we included the ability to share any IDX listing too.
It's a fact, you work hard for your clients, and now you have a way to share your success stories with the world.
Contact our Tech Support Team to get started auto-sharing your story on Facebook today.
6
How to Write Blog Content the Search Engines Will Love
Creating captivating content for your real estate blog should be a top marketing priority, which means creating content that both your audience and search engines will love.
The good news is that more than ever, the marketing demands of search engines and the content preferences of your audience are aligned. Search engines like Google want to see that your content is relevant, timely, well-organized, and tailored to your audience which happens to be the same qualities your audience desires. Below are five tips to create real estate content that both search engines and your audience will love.
