Posts with tag 'Mobile'
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Adapting to Changing Consumer Expectations
Like many others, the real estate industry is evolving rapidly due to shifting consumer expectations, largely driven by technological advancements, economic trends, and changing lifestyles. Modern buyers and sellers demand more from their real estate agents, seeking transactional expertise and personalized, tech-savvy, and value-driven services.Â
Strategies for Meeting Expectations
Adapting to these changes is crucial to remain competitive and relevant in your market as an agent. Here are several strategies agents can employ to meet and exceed modern consumer expectations.
1. Stay Updated on Market Trends
Co...
20
Inman Connect New York 2017, Google Testing, and Changes to Your Web Site
At Inman Connect New York 2017 this past week there was a speaker that spoke about the importance of real estate web site performance. The speaker was Raluca Monet from Google.
During Raluca's presentation I guess she asked all the attendees in her session to test their own web site using testmysite.thinkwithgoogle.com. She was willing to give anyone that had at least a 90 for all three scores a prize. Not one person in the session had a web site that scored that well. She then asked if anyone had a web site that scored at least two 95's or higher. No one did.
12
Mobile Real Estate Websites Trending for September 2016
The trend of increasing mobile web site traffic continued in September 2016. Last month showed that mobile real estate web site traffic to be at 52% of overall real estate web site traffic for real estate companies.
So, what does this mean for your real estate business?
With mobile now taking a solid lead in real estate web site traffic now, more than ever, is the time for real estate companies and agents to focus on the mobile consumer. But, what does it really mean to focus on the mobile consumer?
1
Turning Your Real Estate Business from Good to Great
As a real estate broker, your goal is to generate leads that will increase business for your agents and company. You probably already have an eye-catching website that generates leads.  Your business is good, but is it great?Â
To turn your business from good to great means incorporating some of today's latest technologies into your overall marketing strategy. Start with a mobile responsive website design. A mobile responsive website design automatically scales its layout and content to fit whatever device visitors are using at the time.
With 89 percent of new home buyers using mobile search engines, it only makes sense to give your visitors a modern and easy-to-use website.
Still a little unclear about what makes a responsive design such an important part of your digital marketing plan?
17
Home Search on Mobile Devices Continues to Grow
What You Need to Know About Mobile First Web Design
Summer is prime house hunting season—I'm not telling you something you don't already know.  Google confirmed it when they reported that July is the month where real estate-related search terms typically spike. Combine that with the fact that 89 percent of home shoppers use mobile devices to search for homes, and I have to ask … Will your company be ready to capitalize on the 2016 selling season?
