Articles Tagged "Email Drip Campaigns"

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May
26

Marketing is vital to the success of any real estate business, from individual agents and the smallest boutique firms to the largest national brands. But is your marketing sending the message that you intend? Just as importantly, is it differentiating your services from the competition in a meaningful way? Now is the perfect time to take a fresh look at your marketing and make sure that it says exactly what you want it to say about you.

Consistency Is Key

In the rush to grab the attention of your audience, it can be easy to forget that one of the most important goals of marketing is simply to get them to remember you. Not just your logo, but your business, what it has to offer, and how you can help them. When someone from your target audience in your target markets sees your marketing materials in any setting, you want them to associate it with your brand right away.

That's why it's so important to ensure that your marketing materials, from digital ads to postcards, have a consistent, seamless feel and appearance. Your logo is part of that consistency, but so are the color schemes that you use, images, fonts, and messaging. It's much easier to have your marketing say what you want it to when your audience immediately associates it with your brand.

How Are You Adding Value?

From blog posts on your real estate website to your latest updates on social media, it's important to always keep one question in mind: How are you adding value for your audience? Your audience encounters marketing constantly, whether browsing on their favorite device or seeing billboards when they drive down the highway. If a piece of marketing doesn't add value for them, then they know how to tune it out quickly.

In real estate, your knowledge of market trends and the communities where you do business both create dependable opportunities to add value to your marketing. From email drip campaigns to AI-driven newsletters and content, there are endless opportunities to add value by informing your audience. Integrating information on topics that matter to your audience into your marketing will help you keep their attention, and provide insight into the type of local knowledge they can expect when they choose your services.

Unlock the Possibilities of Localized Content

The content that you create is one of the most effective, reliable tools for adding value and differentiating your brand from the competition. Don't just give your audience the Census facts about a neighborhood. Take them on a video tour of the neighborhood, or create a blog post on the best places in the neighborhood for a meal. Don't just tell parents that a neighborhood is great for kids. Give them a rundown on some of the best local attractions for kids, or highlight annual events geared toward families.

The same basic idea applies to any real estate audience that you're aiming to reach. Consider the needs of that type of client, the benefits of the communities where you do business, and the way that those things intersect. It's not just about the cost of a home, or the quality of a school district. It's about the lifestyle that they can expect to enjoy when they live there.

Building Connections Requires More Than Branding

Especially for individual agents, one of the easiest mistakes to make with digital marketing is to only focus on what you can do. In competitive markets, your audience is likely to receive marketing materials from multiple agents, each one highlighting statistics about the successes of that agent. While this can certainly be useful information, it's shared so commonly that none of the ads really set themselves apart.

One way to stand out and be more memorable, especially with social media marketing, is to share a little bit more about the person behind the image of the agent. Do you love cats, long walks at local parks, spending time with your kids, or volunteering at a local non-profit? Do you have special experiences in the markets where you do business or a unique perspective from living in many different places? All of these things can help you stick in the memories of your audience in a way that statistics or generic marketing statements can't match.

It's Time to Make Your Marketing Work for You

Your marketing can do so much for your brand, but it works best when you invest conscious effort into making sure that it says exactly what you want it to say about you. Remember, too, that where your marketing is seen plays a role in what it says. If you want to appeal to a modern real estate audience, then it's critical to invest in modern marketing tools and tactics.

April
28

Think about the most important factors for online marketing success in real estate. You want plenty of traffic for your real estate website, powerful search engine optimization (SEO) to help your audience find you, informative content that builds trust, shareable, clickable content to boost your social media marketing, and easy, natural ways to integrate calls-to-action in order to turn prospects into qualified leads.

It's no exaggeration to state that your real estate blog can be a dependable tool for helping you accomplish all of those goals and more. Here's why you shouldn't underestimate the power of the real estate blog and how to create a blog that will benefit your business for years to come.

The Power of the Real Estate Blog

Ultimately, your real estate blog is a tool for informing your audience, and all of the other benefits stem from accomplishing that key goal. You have plenty of real estate and market expertise to offer. Your blog is the perfect place to share that expertise with your audience and give your digital marketing a major boost.

  • Website Traffic and SEO
    Your real estate website is the hub of your online marketing efforts. You want website traffic, and an informative blog can help deliver it. In addition to attracting traffic through your informative, relevant content, blogging is a reliable way to integrate SEO and local SEO which will improve your position in search engine rankings.

    Most people seeking real estate services of any kind start the process with an online search, so your search ranking is critical. In addition to naturally including keywords that your audience may be searching for, your blog allows you to consistently update your website with content that's relevant to your audience, and relevant content causes visitors to spend more time on your website. All of these factors make your website more appealing to search engine algorithms, which ultimately means more leads for your business.

  • Demonstrating Your Expertise
    Attracting traffic to your website is just the start. The content that you create can also play a key role in convincing prospects that you're the right choice for their real estate needs. Blog content is the perfect platform to demonstrate your real estate expertise by creating content that educates your target audience, answers their key questions, and helps them make informed decisions.

    Of course, you can also tailor your blog content to the audience you aim to attract. The flexibility of a real estate blog allows you to reach experienced, luxury clients, first-time home buyers, and anyone in between.

  • Showcasing Your Markets
    Prospects aren't just searching for the perfect home. They're also looking for the right neighborhood for them and their family to live in. Your real estate blog presents endless opportunities to showcase the markets where you do business, from neighborhood guides to posts on specific local attractions, businesses, events, and real estate trends. All of this information can help your audience make decisions on where to shop for homes with confidence while positioning you as a neighborhood expert.

  • Shareable Content for Social Media Engagement
    There's no doubt that social media marketing works best when you generate engagement, and your blog content can serve as an excellent conversation starter. Sharing your blog content on social media can get your audience talking, drive traffic to your website, and make it easy for your target audience to share your content with your friends.

    It also works in the other direction. You can ask your social connections about the types of content they want to see and the questions they want answered. This is a great way to get content ideas and improve social engagement by providing content that's highly relevant to your audience.

  • Inspiring Action from Prospects
    Of course, online marketing is all about generating high-quality leads, and blogging can help with that, too. The end of an informative, relevant blog post is the ideal place to integrate a call-to-action (CTA) and inspire prospects to take the next step with your real estate brand. Whether that means signing up for your email list so that you can take advantage of email drip campaigns or contacting you directly, a well-placed CTA can be a key step in turning prospects into clients.

New to Real Estate Blogging? Getting Started Is Easier than You Think

Hopefully, we've convinced you of the value of a real estate blog, but that still leaves one key question. How do you get started? While you can build a blog yourself from the ground up, there's an easier, more efficient way. Our custom content creation services make it easy to get all of the benefits of blogging without the time investment. We'll create content that's relevant to your audience, market, and preferences, leaving you with more time to pursue the leads that your blog creates.

April
21

Email marketing continues to rank near the top of the charts for real estate agents who want to quickly, consistently and effectively reach a large pool of prospects with targeted, relevant content that converts. Whether you're new to email marketing or want to modernize your existing strategy, success starts with having a clear, detailed plan for reaching your goals. Here's how to unlock your email marketing potential, improve conversion rates and save tons of time in the process.

While there are many effective real estate marketing channels, few can boast the wide user base and nearly universal integration of email. No matter the demographic you wish to reach, chances are that they have an email account and check it every day. With the right tactics, you can turn email marketing into a consistent, reliable source of leads and a powerful tool to convert those leads into clients.

Start with a Consistent Schedule for Email Marketing

Email marketing works best when you choose a schedule and send emails regularly. When a new contact joins your email list, that schedule typically starts with a welcome sequence, during which you send a series of automated emails over the course of a few days to introduce yourself. These emails often have some of the highest open rates and are critical to establishing yourself with each contact.

Over time, the emails may become less frequent but should still adhere to a regular schedule. Basically, you don't want to overwhelm your audience, but you don't want them to forget about you, either. Most agents find that scheduling a few emails a week per contact is the best way to strike the right balance.

Segment Your Email List

Unlocking your email marketing potential requires sending the right messages, to the right people, at the right time. That's why it's so important to segment your email list based on the needs of your audience. This might mean segmenting based on whether a prospect is a buyer or seller, as well as whether this is their first time buying/selling a home. You can also segment based on the location where they're shopping, the type of real estate they're searching for, or any other key factor that helps you differentiate your target audience.

Be Informative and Personable

In order to keep your open rates high and have the best chance of converting, you need to provide email content that your audience wants to see. The good news is that if someone has opted into your email marketing, they're clearly seeking information on real estate. Your job is to make your email marketing as informative as possible, based on the needs of each segment of your audience.

Just as importantly, you want your email marketing to be personable and avoid the hard sale. While the ultimate goal of email marketing is to generate new business, your audience wants to be informed rather than pitched. Including a call-to-action at the end of your email is a good thing, but turning the whole email into a call-to-action is a mistake to avoid.

Leverage the Power and Time-Saving Benefits of Automation

We've stressed the importance of keeping a regular email marketing schedule and sending the right content at just the right time. Email drip campaigns make it easy to accomplish both goals while saving time with automation. Set up automated, informative campaigns that help nurture leads over time, tailored to buyers, sellers, first-time buyers, and prospects at every stage of their journey.

Integrate Social Proof

Integrating social proof into your email marketing is a great way to boost conversion rates and show prospects what your current clients have to say about your real estate services. For email, including testimonials is usually the best way to integrate social proof. Ideally, the testimonials that you include will be relevant to the segment of your audience that you're trying to reach.

Don't Forget About Your Clients

Speaking of those current clients, you don't want to forget about them when it comes to email marketing. Following up after a purchase or sale is simply good business and shows clients that you're still there for them after closing day. It's also a great way to generate referrals, as well as social proof that you can integrate into your real estate website, email marketing, and social media marketing.

Take Your Marketing to the Next Level with DeltaNET®6

The right real estate CRM makes it easy to boost your marketing, generate more leads, and save time by automating marketing tasks without sacrificing quality. DeltaNET®6 simplifies email marketing with email drip campaigns, AI-driven email newsletters, bulk email blasts, customizable eCards, and email templates that make it easy to send personalized messages for any occasion.

April
14

The real estate industry is always innovating, and new technology often alters the way that agents serve clients. Today's real estate clients are typically much better informed than they would have been in years past, but that doesn't change the fact that they still rely heavily on their agent throughout the process. So while your role may have changed due to technology, that same technology also holds the key to putting people first and generating a steady pipeline of referrals from satisfied clients.

Putting people first starts with providing easy access to the information they need to make informed decisions when they're buying or selling a home. This is one of the key ways that the role of an agent has evolved due to technology. In the past, the agent was the primary, direct source of information for clients. Today, you can provide much of that data through your real estate website and other online resources, which frees up more time to put your clients first in other ways.

  • Listings Search Integration
    Thankfully, the days of an agent having to dig through paperwork to find listing specs for clients are long gone... as long as you make it easy for them to search for listings through your real estate website. By making this information easily available, life is made easier for both agents and clients.

  • Informative Real Estate Content
    The real estate content on your website is another key ingredient in the recipe for building trust and keeping your clients informed. This is where you go beyond the information contained in listings to dive deep into the cities and neighborhoods where you do business. Your content is also a great place to provide detailed real estate advice that's always available on your website when clients need it.

  • Newsletters and Market Analysis
    Beyond your website, email drip campaigns and AI-driven newsletters are reliable ways to provide the information that clients want at just the right moment in their journey. Auto-generated reports, like My HomeFinder, Market Watch, and Seller Reports, make it easy to keep clients up to date on the markets that matter to them.

  • Virtual Open Houses and Showings
    While they grew in popularity during the peak of the pandemic, it's safe to say that virtual open houses and showings are here to stay. These valuable tools put people first by allowing them to tour homes in detail from the comfort of their favorite device, no matter where they're currently located. Reducing the need for in-person tours and providing a convenient, powerful way to market homes makes this technology just as beneficial from the perspective of the seller.

Leverage Technology to Be Responsive and Share Your Expertise

Providing all of that data, information and market analysis, up front leads to more informed clients, but that doesn't mean that they won't still rely on your expertise. Technology also makes it much easier to communicate with modern real estate clients who expect speed and responsiveness from their agents. Whether you're communicating through SMS text messaging, instant messaging apps, social media, email, or video calls, being available to clients is still a key part of the job description. Clients have questions, you have answers, and technology makes it easier to handle those communications in a quick, convenient manner.

Technology Unlocks Time to Be the Trusted Advisor Your Clients Need

While technology has changed the real estate industry, it doesn't change the fact that buying or selling a home is a monumental, potentially life-changing experience for your clients. They don't just want an agent who will provide them with the facts and then get out of the way. They want someone who understands where they're coming from, values their time, and advocates for them at every step of the process.

By taking advantage of the time-saving benefits of real estate technology, you have more time to be the trusted advisor that clients need in order to buy or sell a home with full confidence that they're making informed choices. They count on you to help them negotiate, navigate the closing process, and handle the key details from the start of the process to the day that they sign the paperwork. Technology makes it easier to focus on providing the best possible experience for your clients, and that's truly what it means to put people first.

Does Your Real Estate Tech Make It Easy to Put People First?

If you're still devoting too much time to tedious tasks that could easily be handled by the latest real estate technology, there's a better way. DeltaNET®6, our all-in-one real estate solution, puts at your fingertips all of the tools you need so you can put people first. Make life easier for everyone by choosing the best real estate tech for the job.

March
24

There are so many modern tools to make life easier as a real estate agent, but jumping from platform to platform in order to take advantage of your tech can chip away at your productivity gains while making it harder to find the data you need, when you need it. The solution? A reliable, all-in-one platform that combines all of the tech you need in one convenient hub. Here's how to make your technology work together, and give your productivity a boost in the process.

Making your technology work together starts with embracing an innovative, simple all-in-one solution like DeltaNET®6. With the right real estate CRM, all of your technology and key client data are in the same place, always ready when you need them.

Relationship Management

Building great relationships with clients is at the core of real estate success, and your technology should make it easier to manage relationships effectively. That starts with having the data you need when you need it. With a real estate CRM, you don't have to worry about tracking down client data from notes and disparate sources. You will always have the most up-to-date information on your clients, with the data you need to provide great, personalized service at your fingertips.

Lead Segmentation and Nurturing

Of course, real estate technology isn't just valuable for maintaining relationships with current clients. It's also the key to generating, segmenting, and nurturing leads to help you bring in new business. Automated lead segmentation makes it easy to sort through your leads, determine where each lead is in the purchasing/sales process, and ensure that you reach them with the right message at the right time. You should also have access to lead nurturing tools like email drip campaigns, AI-driven newsletters, eCards & flyers, and email templates.

Marketing Properties and Connecting Clients with Homes

Marketing properties is more complex than ever, with so many different tools available to help you promote your listings and connect buyers with the right home. Start with virtual open houses and showings, which allow buyers to tour a home virtually no matter where they're located. Or spread the word locally with printable listing flyers. You can also keep your clients up to date on the latest happenings in their market with auto-generated My HomeFinder, Market Watch, and Seller Reports. Keep clients informed with the information they need, make it easier for buyers to search for homes, and show sellers all of the modern ways that you promote their listings.

Automation of Key Tasks

Your real estate technology should save you time, not take away valuable time from your busy day. Automating repetitive marketing tasks is one of the best ways to guarantee that you'll save time while ensuring that clients and prospects always get the most timely, relevant content for their needs. We've already covered many of the automation tools that your tech should include, like email drip campaigns, AI-driven newsletters, and auto-generated reports on real estate markets. All of these tools make your life easier and help you maximize your marketing opportunities.

Data and Analytics

In order for your tech to truly work together, you need access to data and analytics that help you make informed decisions. That includes keeping track of your own data on matters like email marketing, but also the data that your clients provide. With IDX search tracking as well as tracking for property searches, saved properties, and views, you can anticipate the needs of clients in order to provide them with the best possible service.

Real Estate Website

Just like you want your tech to work together in order to make your days more efficient, your clients and prospects want a real estate website that works together to provide everything that they need. That starts with IDX listing integration and MLS search to help them find the perfect home. You will also want real estate content, to provide advice, highlight your markets, and tell the story of your business. When your website has all of the features that your audience wants to see, it becomes a constant source of lead generation for your real estate brand.

Ready to Take Your Real Estate Tech to the Next Level?

If you're tired of being pulled in every direction by technology that doesn't work together, there's a better way. DeltaNET®6 makes it easier than ever to market your business, grow your brand, serve your clients, easily integrate with other popular tech platforms, and discover data-based insights that can help you thrive. You shouldn't have to choose between having great tech and having tech that works together. With the right real estate CRM, you get the best of both worlds.

September
23

It's easy to feel a little bit overwhelmed when you look at all of the marketing options for real estate agents, but becoming a marketing whiz is easier than you might think. All it takes is the integration of the right tools, the right tactics, and a dash of customization to make your marketing fit with your unique brand. There are even tools to automate some of the most important marketing tasks and free up more time without compromising on results. Get started with these tips to help you maximize your real estate marketing.

How to Use Social Media for Real Estate Marketing

Creating an active real estate social media presence is an excellent way to develop trust, share your expertise, connect with clients, and build valuable relationships. Social media is the perfect place to reach your target audience where they already work, play, and research businesses.

  • Share Your Latest Real Estate Content, Listings, and More
    Every social media website is designed for sharing, whether you're blasting out your latest blog post on Facebook, sharing your most stunning listing photos on Instagram, or sharing relevant, timely home improvement tips on Pinterest. Integrate your social accounts with your real estate website to ensure that your audience can always easily find your latest content.

  • Drive Traffic to Your Real Estate Website with Ads, Content, and Conversation
    All of that sharing isn't just for show. By sharing content, creating conversations, and using targeted, pay-per-click advertising, you can consistently drive more traffic to your real estate website. More traffic to your website ultimately means more leads, and a strong social presence helps ensure that the quality of those leads is high.

  • Build Your Reputation While You Build Relationships
    Of course, social media is about more than just great content and smart advertising. It's also a natural place for building connections by answering questions, getting involved in the conversations that your content creates, and showing people first-hand why you're the right choice for their real estate needs. Engagement on social media is a must because it boosts your marketing in so many different ways.

Turn Your Email Marketing into a Valuable Asset

Email marketing is one of the best ways to keep in touch with clients, get them the latest real estate news, and nurture leads until they become clients. Automated email marketing tools make it easier than ever to stay top of mind with clients.

  • Make Life Easier with AI-Driven Email Newsletters
    When a client is buying or selling a home, they're typically very focused on the process. AI-driven newsletters make it easy to keep them up to date on all of the latest happenings in their market, update them on real estate trends, and help them make informed decisions. Send relevant, high-quality emails to large groups of clients without taking much time from your busy day.

  • Automated Drip Campaigns for Easy, Reliable Marketing
    Automated drip email campaigns are great for keeping in touch with clients over the long term, and nurturing leads. Provide all of the key information they need at just the right time. Get all of the benefits of robust email marketing, with an automated process that makes your life easier.

  • Customizable Templates for Dependable Results
    Some email marketing can be automated, but sometimes you will want to send customized messages, as well. Using customizable templates is a great way to cut down on the time it takes to send custom emails and get the right information in front of your clients when they need it.

Creating Content for Your Real Estate Business

Whether you're sending bulk emails, creating your real estate blog, or developing content that's ideal for sharing on social media, your real estate content is at the heart of your marketing efforts. Creative, innovative content makes it easy to share your expertise, highlight the markets where you sell homes, and provide valuable information to your clients.

You can invest time in creating your own unique content, take advantage of our custom content creation, or try a mix of both. And it's not just about the written word! Video content is more popular than ever because it's convenient for clients and the tools to create it are more widely available than ever before. Experiment with creating different types of content and discover what works best for your real estate business.

Ready to take your marketing to the next level? With so many people shopping for homes and searching for real estate agents online, now is the perfect time. Whether you're brand new to real estate marketing or an experienced pro looking to expand your reach, our team at Delta Media Group has the tools and expertise to help your business thrive.

July
21

In 2021, and most likely going into 2022, you need to be very intentional and have a strategic approach to getting new listings. In some of my previous articles, I've focused on more passive methods in getting new listings. The passive methods I described in those articles are still good methods for an ongoing strategic approach, but with the current state of the industry, you need to be more aggressive in getting new listings.

If you are in management at your real estate firm or you are a team lead, I am a firm believer that you need to take a proactive approach when it comes to attracting new listings right now. Because, unfortunately, if you wait for your sales associates to do something on their own, you will find that the majority of your sales associates will do very little. That's in the best of situations. And, if you are a sales associate reading this article, do not take offense to my perspective on this as it is purely data-driven. Instead, pause and think about why I am saying this and what you can do, or should do, to be more enterprising when it comes to attracting new listings.

One of the best methods that I have seen real estate firms take in the past year in getting new listings is by proactively reaching out to past clients. At Delta Media Group®, we have helped multiple real estate firms load their "old database" of past customers into the DeltaNET® CRM for the sole purpose of farming those past customers via email marketing and phone marketing.

An excellent first step that you can take in getting new listings is email marketing to customers that you have done transactions with in the past 10 to 15 years.

A simple approach to doing this is generating an export of your customers from whatever databases you have, such as transaction management platforms, or your financial software, etc. Pull from all sources that you have and upload those customers into one specific customer group within your CRM. If you are uploading from multiple databases, make sure your CRM can "merge contacts" as you upload them so you have one master database that you can use. This will take some time, but it is well worth the effort it takes to create this master list.

One thing I should mention is that most firms that I have seen do this typically don't add the customers that have done transactions in the past two to three years or so. In most cases, you shouldn't be marketing to customers that have transacted with you recently, prompting them to sell their property.

Next, you need to create an email campaign that fits your brand and your brand's messaging with specific verbiage and calls-to-action that also accurately reflects what is happening in your marketplace right now. Keep in mind that a campaign can be as complicated or as simple as you want. Here are two quick examples of how you can strategically approach your campaign:

First, you could build out an entire campaign that spans multiple months and load that campaign into your CRM. The downside to this approach is that it takes some time to build out because you have to think through everything up-front and build the entire campaign for the coming weeks and months. The upside to this approach is that once the campaign is created, it's finished; since all the work is done upfront!

Second, you could take the approach of doing a manual campaign that is assigned to a person with pre-set dates of when you will be sending out your emails. Then, on those dates, that person can send out an email blast to that group of past customers. The upside to this approach is that you can be more flexible in your process by watching how effective each email is and then making strategic changes in messaging on subsequent emails. Another upside to this approach is that markets are changing quickly, and we really don't know what the real estate industry will look like in the next three to six months, so building each email just prior to sending them may be significantly easier. The downside to this approach is that you have ongoing work to do, and this approach is dependent on a person.

Regardless of which approach you choose to take, you are going to have to work on the content of each email.

To best catch your recipient's attention, I recommend having a particular, short and precise subject, or title, to your email. The title could be as simple as "We Need Your Listing," or "Now is the Perfect Time to Sell," or "Thank You for Being a Past Client," or "Should You Sell Now?" I think you get the idea. You need to be creative, not misleading, and to the point.

As far as the content of the email itself, I recommend using one image or graphic that fits with the content of the email. Try and think through your brand's image as you use imagery. I also recommend being very precise in the choice of the words you use in your emails. This is where you can really stand out. As you write your emails, always remember that fewer words are better. Always strive to convey your message in the fewest words possible. I have seen some emails where there were only two or three sentences that were very effective where you thank the person for being a past client and tell them you would love to talk with them if they are thinking of selling.

Finally, every email needs to have calls to action and contact information. Make sure someone is monitoring the email address that these messages are being sent from. Also, make sure that the email signature has a phone number and that there is a link back to the contact form on your website. In some cases, you may also choose to build landing pages that you want to link back to.

I'll close out my article with one last observation, challenge, and action. I see very few real estate firms being intentionally active in farming their past clients, and those that do are having good success in generating listing activity. My challenge to you is that you start doing this and make it an ongoing part of your marketing plan. And, what I ask, is that you share your success stories with us, with me, so we can hear the good things that you are doing with your email marketing!

May
18

The central challenge of real estate marketing is serving more people without losing the human touch.

Many real estate agents are solo performers. As their business scales up, increasing headcount isn't an option. Instead, they need to find ways to utilize their resources more efficiently. The most cost-effective approach in modern real estate is automation, especially digital marketing automation.

And automation isn't only for one-agent shows.

Teams of any size can achieve more by taking a hands-off approach to repetitious but necessary tasks. That's indispensable to having more time and energy for what really matters. By accelerating what you can achieve in one day, you are prevented from falling into the trap of working ever-increasing hours as business grows.

In other words, real estate marketing automation is the key to work-life balance. It's also one of the most versatile assets you can have at your disposal.

Real Estate Marketing Automation Helps Your Business Scale Effortlessly

If more real estate marketing meant you had to "turn the crank" more every day, the result would be a disaster:

  • Some real estate agents would end up working themselves to exhaustion doing more over time
  • Others would make marketing a secondary priority that would almost never get into a schedule

But marketing is a crucial part of growing your presence in the community. Without it, you can easily end up chasing referrals for years to come. The alternative is building a steady stream of leads that will find their way to your website at the precise moment they're most interested in what you have to offer.

In effect, automated real estate marketing plants seeds that come to fruition over time to enhance your results.

Let's look at some of the most significant ways it can change your work life for the better:

  • Social Media Automation
    Across all industries, real estate professionals are some of the most active contributors to social media. Posting every day is essential to raising your visibility, but it can also cost you hours of your day. Trigger-based social media automation allows you to instantly update your accounts when you have a new listing, listing change, a showing, or other event. Facebook Connector and LinkedIn Connector make it easy.

  • Automated Email Drip Campaigns
    As the housing market ebbs and flows, it can close the taps on leads who might have been inches from reaching out to you. How can you stay in touch in the weeks and months it might take them to make a decision — and make sure you're the agent they finally choose? Helpful, informative content released in an automated "drip" email campaign positions you as a trusted advisor. DeltaNET 6 is your center of excellence for automated email.

  • Text Message Marketing
    Text messaging has the potential to be more responsive and more personal than virtually any other option. It lets you get into fast-moving conversations where you can build genuine insight into your leads and customers. Open rates for text message marketing are through the roof, and it might take only a few minutes to spark a genuine rapport with someone who has just expressed interest in what you can do for them.

  • Customer Relationship Management (CRM)
    Do you know where each of your leads stands in the buyer journey? Do you know exactly what's next for every single one of your customers? Keeping track can task your memory to the breaking point, but exceptional customer care depends on it. Delta Media Group's all-in-one real estate solution takes the heavy lifting off your shoulders. It ties in with all your other tools, so you always have the most accurate information available. Orchestrating follow-up is a snap!

  • Content Marketing
    Content marketing helps you capture preferential positions in online searches related to your business. Whether you work predominantly with buyers or sellers, Millennials or Empty Nesters, content marketing reduces friction by answering leads' burning questions. My Customer for Life newsletters combine the best of blogging and email marketing, ensuring leads will actually look forward to reading your emails.

  • Market Reports
    It can take days or even weeks to manually compile an overview of your local real estate market, and in that time, so much can change! Market Watch Reports are branded reports that make it easier for your clients to make informed decisions. They can be generated in minutes and are always up to date. Sellers are especially eager to see the impact of their campaign, so Seller Reports are the answer built right into DeltaNET 6.

Real Estate Marketing Automation Is a True Game-Changer

If you're not using real estate marketing automation, you could end up working morning through night and still falling behind. Luckily, the best automation technology — especially for real estate — is within your reach. Contact us to learn more and get started today.

February
11

It wasn't all that long ago when being a real estate agent meant having a filing cabinet stacked with local market information and folders about each of your clients. Ideally, it was orderly. In many cases, it was overflowing. Need an important reminder? There was always the handy Rolodex. And if something was extremely urgent, it got moved to the "high priority" file: A Post-It note (or three, or ten) somewhere where you couldn't miss it.

It was a lot harder to stay organized in those days — and just as difficult to keep track of your contacts. Today, without up to date tools, you still might find yourself asking:

  • Are the people I gave business cards to any closer to buying or selling a home?
  • Are my open house attendees really serious about making a purchase soon?
  • Is my advertising (on radio, TV, and local print media) having a real impact?

In the past, it was a logistical nightmare to excel at these. But today, there's a tool that lets you easily manage and connect with your contacts on a regular basis.

One Simple Technology Replaced the Filing Cabinet — and It's About to Replace All Your Apps

If you don't stay up to date with the latest technologies, you're at a disadvantage. After all, few of today's top-producing real estate agents are in the filing cabinet era. They've moved on. As time passes, fewer tools can do more and more work because an app, even a decent one, rarely works seamlessly with the other apps you might use.

Luckily, there's a tool to synchronize all your contact data at once: The DeltaNET CRM.

DeltaNET is the first and most powerful Customer Relationship Management software specifically for real estate. Now in development for decades, it draws on a history of feedback from thousands of agents and brokers at all stages of their careers. And it solves the problems real estate pros have wrestled with:

  • It acts as a "single source of truth" on the origin and status of all your customers and leads.
  • It synchs with Google, Office 365, and more, ensuring accuracy and cutting down data entry.
  • It lets you view, edit, and interact with contacts seamlessly across your inbox and calendar.

With all this right at your fingertips, you can stay in touch with prospects, leads, and clients with one click. DeltaNET opens up one of the most powerful ways to do it: Email drip campaigns.

Email Drip Campaigns Offer Excellent ROI for Busy and Growing Real Estate Firms

The key to deepening relationships and cultivating leads into customers is consistent contact. But that contact must be relevant, personal, and infused with the human touch — even if you're communicating with dozens or hundreds of contacts at once. It's email drip campaigns to the rescue. With an estimated ROI of around $42 for each dollar spent, email marketing is uniquely effective in real estate.

Drawing on the data automatically collected and centralized by your DeltaNET CRM, you can quickly customize email marketing messages. Segment leads into useful categories such as "Buyer," "Seller," or "Past Client," or go granular to deliver a completely personalized experience based on a user's behavior and interactions.

Whether you send updates weekly or monthly, your email drip campaign positions you as a voice of authority:

  • It allows you to provide helpful, informative content that previews the value you have to offer.
  • It keeps you "top of mind" and allows readers to become familiar with your distinctive brand.
  • It expands the reach of your other digital marketing and accelerates the time to achieve ROI.

You already know that months might go by before a prospect commits to buy or sell a home. What happens in between? Before anyone will do business with you, they need to know, like, and trust you. Email marketing does all three by engaging subscribers in a long-term conversation focused on their needs.

DeltaNET grants countless opportunities to organically and persuasively turn contacts into subscribers, whether you met through your website, an open house, or a networking event. From there, it helps you monitor the relationship, follow up at the perfect time, and keep data up to date, so your emails keep getting delivered.

You'll save time — and when you leave old ways behind, you might feel like you're traveling through it, too. To learn more about all the useful functionality of our CRM, contact us today.

February
4

In case you missed the latest webinar from RETechnology and Delta Media Group: "What's Your Zillow Plan," we have provided the video recording above for you to check out. 

Real estate agents have long looked warily at Zillow, a media company that aggregates data on more than 110 million American homes through its website. Since Zillow's launch in 2006, millions of home buyers and prospective sellers have diverted to begin their research on its website and app. Zillow's next move is even more disruptive: It has become a brokerage and is hiring real estate agents.

What can real estate agents do to prepare?

You can do what Zillow can't. This webinar takes a deep dive into actionable steps agents can take to Zillow-proof their business. In the process, you also will learn how to close more deals in 2021.

Marilyn Wilson (RETechnology) and Franklin Stoffer (Delta Media Group) walk you through, step-by-step, how Delta Media can help you beat Zillow – and other disruptors – in your local marketplace.

By watching this webinar recording, you'll get a chance to check out everything explained first-hand and try it free for 30 days. To learn more about the 30-day free trial, click here.

Interested in Zillow-proofing your business? 

Click on the following link to download the handout referenced in the webinar: http://dmgre.us/cdf/muy22nh.

February
15

It's a new year and, after the year we've just had, it couldn't come soon enough. Now that we've made it through all of the surprises 2020 threw at us, there's no better time to revisit and recommit to your marketing efforts in order to make the most out of 2021.

To that end, I put together this article to reintroduce you to some of the tools in the DeltaNET™ that you can use to help you make the most out of that SOI you've been building for years. There might even be a thing or two in there that can do all of that with just a little bit of setup, so you don't spend your days on the phone prospecting new clients as well. Let's start out 2021 right.

First and foremost, get that customer database of yours imported into the DeltaNET. There are plenty of tools in the system to help you organize your database, help you reach out to your customers, and even reach out to those customers on your behalf, but none of that does you any good if your customers aren't in there. It can hold a lot, too, so don't be shy about adding in every contact record you have. Keep in mind that, though the system contains a lot of functionality related to emailing clients, there's functionality for phone, text messaging, and even physical mailing as well. So, even if your contacts are just a name and a physical address — or really even only that address — don't be afraid to put them in there. You never know what contact could lead to a closing just because you got in touch with them at the right time.

Don't forget about the old, inactive contacts either. You might have filed them away years ago when you reached out, and they told you they weren't interested, but what was true five years ago might not be true today, and it might just take an automated Market Watch Report to get them interested again. At this point, it's worth it, in the long run, to organize them as best you can. You'll thank yourself later when you're setting up email campaigns or market watches and need those emails to go to the customers that are most likely to engage with them.

Once you have your customers in the DeltaNET, it's time to set up the system to do the time-consuming work for you. Set up the My Customer for Life (MCFL) system to automatically send messages to all of your contacts. This system will periodically reach out to everyone in your database with an email containing links to articles about buying, selling, or home improvement. What's more, it will keep track of the articles they click on so that it can send them more of that kind of article when it emails them in the future. After all, the more relevant the contents of an email are, the more likely I am to read it and remember who sent it to me. 

You can also make the most out of the ecard designs through automation. When it comes to the 'birthday card' automation, for example, there's no reason not to set that up to send to everyone. Who doesn't like a birthday card? I would be remiss if I left out there there's a pet birthday card in there too. I'm not saying I wish my dog a happy birthday every year (I do, but don't tell anybody), but I would still get a kick out of getting a birthday card for him. I like to think he'd get a kick out of it too. More importantly, that's exactly the kind of little extra that gets a client to come to you when they're looking to buy or sell a home. You're not always going to know your clients' pets' birthdays (or their own birthdays, for that matter), but that's ok. If you add all of your customers there, the system will only send out to those that have a birthday entered.

Next, you can add them to relevant email campaigns. On the Campaigns & Action Plans page, you'll find a wide variety of content we've prebuilt for you. Some of it is relevant to everyone — the Holidays Campaign, for example — while other campaigns are more specific to what a client is looking for, or whatever their situation might be. This is where organizing your customers into groups comes into play. If you have a good idea of what specific customers are looking for, organize them into groups that put similar customers together. You can then add those groups to the appropriate campaigns to make sure you're sending them the information they're most likely to be interested in.

If you set up buyer groups based on the areas where your customers are looking for their new home, you can also go a step further by setting up a Market Watch Report and attaching it to all of those customers in bulk. That will ensure that, by default, once a month, all of those customers will receive an email with information about the market they're interested in, as well as some properties that are currently on the market there. So, at this point, even with no customer organization at all, you can have those MCFL emails going out with your branding and linking customers back to your website. With some extra organization upfront, however, you can also have some market-specific information going out to the appropriate customers. The better you speak to what a customer is interested in, the more engaged they'll be. 

Effective marketing isn't all about email, though. At the end of the day, it's really just about getting the right people to see the right things. That's where Social Connector comes in. Using that tool can automatically post new listings, blog posts, reviews, and several other things to your Facebook business page or your LinkedIn page for you. More and more, consumers engage with social media over email, so this is the perfect opportunity to speak to that audience as well. All without doing anything more than going to the Social Connector page in the DeltaNET, connecting your accounts, and telling it what kinds of things you want to post to each page. Turning everything on is undoubtedly tempting, and, in some cases, that's the right way to go. However, don't forget that, above all, social media marketing is about being social. If the only things you ever post to your Facebook business page are new listings and price reductions, you're probably not going to get many likes or follows. It certainly takes more work to create your own unique and engaging posts in addition to the automated updates, but it will pay off in the long run by getting those automated listing posts in front of a larger audience.

2020 was rough for a lot of us, but 2021 can be your year. The sooner you get into these tools and reinvigorate your marketing efforts, the bigger and better 2021 will be. I don't know about you, but I'm banking on a really good year this time around. We're due for one of those.

February
2

Email marketing is essential to real estate success, and its importance is growing.

According to the National Association of Realtors, Millennials are now the cohort most likely to be buying a home. A full 73% of those surveyed said that email is their preferred approach for business communication.

Social media and text messaging are valuable methods, but email marketing remains the central pillar of relationship management. Real estate agents have learned to love email drip campaigns for two big reasons:

  • Email combines automation with a personal touch to build relationships over weeks or even months
  • You can reach thousands of contacts for pennies a month, giving email $42 ROI for each $1 spent

Of all the things to know about email marketing, the best one to focus on is simple: The subject line.

Why Email Subject Lines Are So Important

You might spend more time on your email subject line than any other aspect of your message. Yes, every part of an email works together to reach your conversion goals. But it all relies on the effectiveness of your email subject line. Experts have found anywhere from 35% to 49% of email recipients open a message based on the subject line alone. Your subject line leads to the click, the read, and ultimately, the site visit.

Luckily, you don't have to be Hemingway to craft email subject lines that work. Follow these best practices to get off to a strong start:

  • Use Your Contact's First Name
    Here's a trick if you're emailing a specific client. Subject lines that include the reader's first name — first name personalization in marketer lingo — are more likely to be opened than those that don't. Just be sure your email list reflects the preferred name the contact uses in day-to-day life. Even if you collect last names, they're not necessary for your email subjects.

  • Keep Subject Lines Short (Usually)
    About 46% of all emails will be opened on a mobile device, so it's a good idea to keep subject lines short: 5-7 words. When you are more comfortable writing subjects, you can bend this rule: Longer subject lines that trail off into the start of your email text can be enticing: "Bob, check out these homes that match your ..."

  • Use Past Conversations to Your Advantage
    Your leads and clients will provide plenty of data you can use to write helpful, informative emails. But there are few things more powerful than referencing past conversations and showing insight into your reader's needs and preferences. "Sally, this home reminded me of you" is an exciting subject line – if it is accurate!

  • Use (But Don't Overuse) Urgency
    Many leads will take months before they jump into a transaction, waiting for the best market conditions to come into focus. But we all know waiting too long is just as bad as jumping in too quickly. "These homes won't last long" or "Best mortgage interest rates in years" are subject lines that put this in perspective.

  • Ask a Question
    Questions are the most natural way to generate curiosity about your email. They're especially effective when they bring to mind something the reader wants to know but has been afraid to ask: "Do you know what your neighbor's house is worth?" Or prompt a response: "What did you think of [address of recent open house]?"

What to Avoid in Email Subject Lines

Mass unsubscribes after an email are more likely to be caused by its subject line than any other factor. Scrap any subject line similar to these:

  • "You forgot this"
    E-commerce brands in particular love "you forgot this" and variants as a way of getting people to return to their abandoned shopping carts. However, advice-centered professionals can be guilty of this one, too. Any subject line that implies a mistake or oversight on the reader's part is unlikely to make the right impression.

  • "My lawyer wants to talk to you"
    Yes, this is a real subject line from a real drip campaign — the topic turned out to be some deal "so good it should be a crime." It should come as no surprise that even if this achieves a 100% open rate, stark terror is no way to prepare someone for your message. Bait and switch subject lines can lose subscribers fast.

  • "[emoji] [emoji] [emoji]"
    Practically overnight, all popular email clients became capable of using emojis in subject lines. While some brands are using them to seem more relatable, the latest research suggests the opposite: Emojis "increase negative sentiment" and "do not increase the likelihood of an email being opened."

DeltaNET customers harness the power of our all-in-one, AI-driven real estate CRM to automate email communications. Even the most sophisticated campaigns can be launched at the push of a button — and you'll get instant insights on how each email performs. Contact us to find out more.

November
25

Protect from Zillow

Marketing for real estate agents is about to become more challenging.

Real estate agents have long looked warily at Zillow, a media firm that aggregates data on 110 million American homes through its website. Since its launch in 2006, it has diverted many home buyers and prospective sellers to begin their research on its homepage.

Zillow's next move will be more disruptive: It's hiring real estate agents.

Zillow Offers customers in Atlanta, Phoenix, and Tucson will now work with Zillow employees licensed through Zillow Homes, the company's real estate brokerage. Homes will be listed by Zillow employees.

Zillow employees won't represent sellers outside the Zillow Offers program. However, it will be much easier for Zillow to make that decision in the future as market conditions change.

Plus, the company's expansion threatens to "suck the air out of the room" when it comes to marketing for real estate agents. Independent agents and smaller brokerages will find themselves competing with a juggernaut in America's hottest markets.

What should real estate agents do to prepare?

Technology and Automation Are Essential to Successful Marketing for Real Estate Agents

A recent NAR report showed successful real estate agents get nearly 66% of their business from repeat and referral customers. After the first two years of practice, referrals should begin to grow substantially.

The key to capturing that growth is to deliver personalized, high-touch care during the customer experience and after. However, as your business scales, it becomes more challenging to devote time and attention. The key is automation through reliable, AI-driven real estate technology.

Today's machine learning tools integrate seamlessly into your workflow, enabling you to communicate with one, one hundred, or one thousand clients with the same combination of warmth and precision—everyone receives relevant, useful messaging enlivened by personal touches that build trust.

A CRM is Step One for World-Class Client Care in a Competitive Environment

Without Customer Relationship Management software, your clients are invisible.

A modern CRM enables you to see at a glance where every prospect, lead, and client stands in their own individual buyer journey. Through integration with email marketing and social media tools, it empowers you to deliver the most helpful and informative content at the push of a button.

If you are not using a CRM yet, now's the time to make the leap. The industry's top brokerages already have. A growing number of new agents are starting their career with streamlined, high-tech processes.

Once you add existing customers and contacts to your CRM, it unlocks opportunities to recognize and meet their needs at every stage of the process. Even if leaps lapse or take months to dive into the market, you'll always have follow-up options.

Four More Ways to "Zillow-Proof" Your Career and Set a Course for Success

Once your CRM is up and running, you can stay engaged with both current and past customers. CRM will help you water your garden, but you still need to plant the right seeds. Here's how to do it:

  1. Actively Request Referrals … from Everyone
    Referrals aren't just for clients. Friends, family members, and others you spend time with should hear about what you have to offer … again and again. You never know when someone in your circle may be able to send one of their contacts your way.
  2. Showcase Testimonials and Success Stories
    A modern real estate website really shines when it includes social proof that shows other customers "just like them" love your work. Request a quote as soon as you can after closing day and share it on social media. If you're handy with video, a recorded testimonial is even more powerful.
  3. Network Within Your Community
    Your local expertise is the stock-in-trade nobody else can duplicate. Many of your clients will be from right within your neighborhood, so make yourself known at chamber of commerce events, real estate meetups, and networking groups. You can even extend that online to LinkedIn and Facebook.
  4. Master the Art of Follow-Up
    A CRM equips you to promote listings and connect with others on social media, email, and more. Get used to following up diligently with undecided prospects, including everyone who attends your open houses. It may take 6-8 contacts for someone to make a decision, so don't give up.

As 2021 dawns, marketing for real estate agents is inseparable from digital technology. Never has it been easier to build long-lasting relationships not only with new clients, but previous ones who will power your referral engine.

Delta's all-in-one real estate CRM is the premier proptech solution built on years of feedback from real estate agents. With tools like pre-populated email drip campaigns, automated social media, and the My Customer for Life newsletter, what once took hours every month can now be done in minutes.

To learn more, contact Delta Media Group today.

October
23

Real Estate Automation
As a real estate professional, would you rather spend all day sending emails or selling houses? As the leader in your real estate firm, do you want your sales staff to focus on restocking your pipeline or converting existing clients? When used correctly, real estate automation eliminates those tough choices and allows sales associates to focus on what they do best. Automation can handle so many of the nuts-and-bolts, time-consuming tasks crucial to lead management and conversion. Here's how real estate automation makes your life easier.

Click Here to Read More...

September
22

Client Retention with Email
Every home a person buys is a snapshot of their needs at a particular time in life.

After college or early during their careers, rising professionals buy their first homes. Growing families search for larger houses. Elders downsize to enjoy the spoils of retirement. 

All in all, a house is doing well if it meets everyone's needs for five to seven years.

With that in mind, all sales associates should ask themselves: How will I know when my latest client needs another home?

Click Here to Read More...

August
31

Real Estate Technology a Game-Changer
Change is hard, but managing the daily tasks of today's real estate professionals without the best real estate technology is even more challenging. Every real estate agent would like to spend more time selling homes and less time on repetitive daily tasks. Real estate technology is a game-changer because it gives agents more time to focus on the parts of the job that they love most, without compromising on the daily, nuts-and-bolts tasks that drive new business.

Real estate agents need to see how integrating technology and automation into their businesses leads to substantial long-term gains. The easiest way to do that? Choose the right real estate technology, make sure sales associates understand why it benefits them, and provide the training/support necessary to make integrating new tools as seamless as possible.

Click Here to Read More...

August
24

DeltaNET 6 Email Drip Campaigns
When it comes to real estate, success is all about relationships.

The biggest challenge that sales associates face today is finding new, authentic ways to extend and deepen those relationships. Between phone calls, between face-to-face meetings, what is the "golden thread" that continues to link you and your potential clients together – in a way that benefits you both?

Digital marketing offers a variety of answers—among the most powerful: Email drip campaigns.

Click Here to Read More...

August
21

Email Drip Campaigns for Real Estate
Drip, Drip, Drip. Hear that sound in the middle of the night, and you probably drag yourself out of bed to turn off the bathroom faucet. However, apply it to your real estate business, and it's the sound of profit.

Drip email campaigns are email marketing campaigns where you nurture leads by developing a relationship of trust and building an ongoing connection.

A targeted email has some of the highest returns on investment of any marketing technique when it comes to real estate. Research shows that a well-designed campaign may have 40x ROI or more––that is, you stand to make $40 for every $1 you invest.

How can that be?

Email is incredibly scalable. Real estate marketing automation lets you send warm, personalized email messages to one person, a thousand, or ten thousand. Work it out, and you find each email costs just a few cents, with value improving as you gain more clients.

And it naturally solves one of the biggest problems there is: Most people aren't ready to use your services when they first meet you.

There's a reason generations of real estate agents have spent their first few years chasing referral business: It might take weeks, months, or even years before a new lead is ready to move forward.

Many factors go into buying or selling, and you can only influence a few of them. But one you can control is whether you always present yourself as a trustworthy and credible expert.

Drip campaigns are how you do it, warming up cold leads for when the time is right.

Click Here to Read More...

August
18

Delta Media Group Automated Email Campaigns

Keep Client Conversations Going with Email Drip Campaigns

Being successful in real estate means finding ways to keep the conversation going long after the first handshake is over. However, with all of the people you meet, it's nearly impossible to grow those relationships, run your current business, and still have time to sleep at night.

What's the Answer?

Delta Media Group comes to the rescue with the latest addition to its DeltaNET 6 toolbox with pre-built, automated email drip campaigns. We make it easy to stay in front of your clients with targeted email campaigns, offering them precisely the information they want to see.

Email drip campaigns add a dose of high-octane to your current marketing strategy. Stay in touch with clients by sending timely, relevant messages to your client base.

Click Here to Read More...

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