Keeping in touch with clients and nurturing leads doesn't have to be a chore. Email marketing doesn't have to take too much time from your busy day. You really can increase the success rate of your marketing and save time without compromising on quality.
Email drip campaigns provide potent, reliable solutions to some of the most common marketing challenges faced by real estate agents, allowing you to stay in touch in a way that makes more sense for both you and your audience.
Here's why you should be using email drip campaigns, along with some proven tips to help you make the most of this powerful marketing tool.
What Are Email Drip Campaigns?
Email drip campaigns are built around automated email series which are sent to clients or leads over time, with little effort required on your end. Rather than sending out individualized email blasts or overwhelming your audience with content, drip campaigns provide timely, tailored content designed to appeal to different segments of your audience. The content in email drip campaigns is built to inform your audience, help them make decisions, and provide the information they want to see at just the right time.
The Advantages of Email Drip Campaigns
Tips for Setting Up Effective Email Drip Campaigns
The first step for successful email drip campaigns is to segment your audience. Campaigns are designed to appeal to different segments of your audience, like buyer leads, seller leads, and past clients, so it's important for the right campaign to reach the right group. Planning ahead in this way will increase open rates and enhance the impact of your email marketing.
Leverage Email Drip Campaigns and So Much More with the DeltaNET
Ready to enjoy the benefits of email drip campaigns and enjoy access to tons of other easy-to-use tools that can help you grow your real estate brand? The DeltaNET, our real estate all-in-one solution, integrates all of the tools you need to level up your marketing game. With the right real estate tech, you can maximize your marketing, provide better service to clients, and save tons of time in the process.
Whether you're an individual agent or you manage a whole team, success in real estate often starts with time management. It may feel like there are never enough hours in the day to tackle every important task... but what if you had a helping hand from reliable real estate tech to handle the tedious yet important tasks that can easily clog up your daily schedule? Just as importantly, how would you invest all of the extra time that automation can free up in your workday?
With a little help from technology, agents can spend less time on repetitive, time-consuming tasks, and more time on providing the best possible service to clients. Here's what automation really means, and how your real estate firm can benefit from it.
Here's What Automation Really Means
Nearly every industry has tasks that are better handled by machines than humans, and real estate is no exception. The difference is that instead of robotics and fancy factory equipment, real estate relies primarily on software to automate key tasks without sacrificing on quality. Automation can be an essential element of your lead generation, marketing, and so much more.
Getting Started with Real Estate Automation
When you're ready to start benefiting from automation, the first thing you'll need is a powerful all-in-one solution like the DeltaNET. This is where you'll find many of the dependable tools that help you automate the time-consuming daily tasks that are essential to real estate success in an easy-to-use package that's designed with agents in mind. The right real estate CRM integrates automation with many other handy tools that help you manage relationships, attract new clients, master your marketing, and save tons of time in the process.
How Automation Helps You Generate and Manage Leads
Lead generation and segmentation are two areas where automation really shines. The DeltaNET helps you generate more leads with tools like lead capture forms, tracked email marketing, and AI-driven email & print newsletters. Keep all of your leads in the know with auto-generated My HomeFinder, Market Watch, and Seller Reports. Then use convenient email templates or SMS text messaging to plan the perfect follow-up.
Lead segmentation is an essential task for saving time and increasing productivity, so automated lead segmentation will be a welcome addition to any agent's repertoire. With automated lead segmentation, agents can easily see where each lead stands, where to focus their energy, and what might be necessary to turn each lead into a client. That process is made even easier with interactive lead visibility, as well as robust tracking that makes it simple to anticipate their needs.
Attracting New Clients and Promoting Properties with Automation
Automation can also help you handle many key marketing tasks, both in terms of attracting new clients and marketing properties for existing clients. Email marketing is one of the biggest areas where automation can save you time, with tools like our smart drip email campaigns that make it easy to send the right email marketing to the right people at the right time. When your outreach calls for a more personal touch, customizable eCards and Flyers provide the perfect supplement to automation.
For marketing properties, our Properties in Motion platform automatically pulls information from MLS, and automatically feeds videos to your real estate website and Facebook page. You can also use the integrated texting platform to text new listings, price changes, and open houses to clients.
How Automation Helps You Handle Success
One reality of real estate is that success creates more work. More leads to manage, more clients to serve, more properties to market, and more administrative tasks to keep the whole machine running at peak efficiency. Expecting your existing team to simply handle all of that extra work is sure to lead to burnout, unhappy team members, and likely diminished production. Hiring more people is one way to handle that extra workload, but comes with its own risks, costs, and time commitments.
Automation is one of the tools that can help your team — or you as an individual agent — continue to thrive as your brand grows. It can cut down on the need for extra hires, make life easier for your team, and simplify the process of scaling your business over time.
Are You Ready to Experience the Benefits of Automation First-Hand?
In the fast-paced world of real estate, working smart is just as important as working hard — and automation can help you do both. In the end, the biggest benefit of automation is that it leaves you with more time to focus on the tasks that matter most and that you enjoy most. With software handling tedious, time-consuming tasks in the background, you can invest all of your time on the many parts of real estate that still require the human element.
Leads are the lifeblood of any real estate agent's practice, no matter whether they are experienced or just starting out. In the beginning, agents invest hours into finding the right leads every month. In time, the balance shifts to include more referral business and leads attracted by your website.
No matter where they come from, though, leads remain crucially important: Without them, you'll soon find yourself with nothing to do. That raises some big questions about "old" leads who don't convert in a week, a month, or even six months. What can you do with these connections?
It's true, of course, that some older connections won't stay leads for very long:
It's undeniably true that most people you meet for the first time will not be ready to buy or sell a home within that same week. But that doesn't necessarily mean that the majority of potential leads ultimately go elsewhere. Just because you haven't heard from someone, it doesn't mean their story is over.
As the real estate agent, it's up to you to follow up — and it's never been easier to do just that.
Following Up with Old Leads Can Empower Your Practice to Grow
No matter how you define an old lead, they aren't off the table until they tell you they've decided to work with someone else. Even when leads inform you they won't be taking action any time soon, it means you can always follow up again in a few months!
If you've got a Rolodex (or more likely a real estate CRM) full of old leads you haven't heard from in a while, many can still turn into opportunities. Real estate is a sales profession at heart, and successful salespeople swear by their efforts to follow up as much as possible before writing a lead off.
All in all, 60% of customers say "no" four times before saying "yes." But real estate agents are at a huge advantage here: Leads rarely say "no" directly to you, but only to the timing that making a move right now would represent. In the end, they still want a real estate agent, and you can still be that person.
Here's how to follow up with your old leads the right way:
Delta Media Group helps real estate pros realize the power of automation for themselves — no matter if you're a solo operation or heading a large brokerage. Contact us to find out more or get started today.
With so much to manage every day as a real estate agent, juggling everything you need to get done while managing client expectations can feel like a tall task. Time management is a valuable skill for any agent, and it's not something that you have to handle all on your own. There's so much technology available that can make your life easier, add value, allow you to meet client expectations, and save plenty of time in the process.
Educate Clients on the Topics That Matter Most to Them
Savvy, modern real estate clients crave data and strive to make informed decisions. While there aren't enough hours in the day for you to directly inform every client about every detail of every real estate market, technology can help you bridge the gap. Educating clients is easier when you're able to provide them with AI-generated newsletters targeted to their needs, along with key market data from tools like our automated My HomeFinder, Market Watch, and Seller Reports. These types of tools allow you to educate clients with dependable data and minimal effort on your end, which is key to managing time as an agent.
Build a Great Website That Serves Client Needs
Your real estate website is often your first point of contact with clients, but it can be so much more than that. When you integrate the right features, your website can be a resource that clients return to again and again throughout the process. It's a place where you can create content that informs, educates, and builds trust with your audience. It also provides an easy way for clients to browse listings, get to know neighborhoods, and discover all of the services that you offer. The best real estate websites have the dual benefits of educating clients and saving tons of time for agents.
Make Staying in Touch Easy and Convenient
Above all, clients want their real estate agent to be available. So much of their time is consumed by the process of buying or selling a home, so they want you to be available when they need you. But not every conversation requires a phone call or in-person meeting. Tools like SMS text messaging, bulk email blasts with templates, and instant messaging apps can help you provide the reliable access that your clients want while minimizing the time required for you to stay in touch.
Automate and Outsource Key Marketing Tasks to Leave More Time for Clients
Do you find yourself investing so much time in attracting new clients that there's not enough left over to serve your existing clients? Marketing is vital, but it can also feel like a chore when you have so much else on your plate. Leave more time for meeting expectations by automating some key marketing tasks and putting others in the capable hands of an experienced marketing team.
Listen, Learn, and Remember
Ultimately, meeting expectations comes down to understanding the needs of each client and helping them achieve their goals. Using an all-in-one real estate solution like DeltaNET®6 makes it easy to keep all of the client information that you need in one place and be ready to serve clients when they need you.
Choose the Right Tech to Make Life Easier for You and Your Clients
In the end, real estate technology is the key that unlocks more opportunities to meet and exceed client expectations. The right tech can make your life much easier, simplify time management, and help you provide the best possible service to clients. Why choose between meeting expectations and saving time, when you can have both?
The real estate industry has evolved at an even faster pace than usual in recent years, with new technologies emerging that change the ways that both agents and clients conduct business. The online component of real estate transactions is more important than ever, and in some ways, we're already getting a taste of what the real estate industry of tomorrow will look like, from automated, AI-driven marketing to innovative new ways to experience properties online.
While surprises are inevitable in real estate, we already have some ideas about the ways that the real estate landscape of tomorrow will impact agents. Here are some of the tools in DeltaNET®6 that will help you navigate that landscape with confidence and plan for a successful future in real estate.
How Virtual Reality Will Help Buyers and Sellers
Over the last few years, we've already seen the rise in technology that helps buyers experience homes in great detail without ever visiting in person. Virtual Open Houses and Showings help buyers tour homes from afar, often with an experienced real estate agent as their guide. Tools like our Properties in Motion make it easier for buyers to fully experience properties online in ways that listing photos and descriptions can't match.
Given the popularity of these tools, you can expect the virtual aspect of touring homes to grow even more robust in the years to come. Buyers love it because they can tour homes no matter where they're located and get a meaningful impression of what the properties are like. Sellers love these tools because they increase the potential buyer pool, create more competition among buyers, and ultimately help them sell their homes for the best possible price.
AI-Driven Marketing Makes Life Easier for Agents
Technology isn't just making life better for clients. It's also making it easier for agents to market your services, build trust, and keep your audience informed on the topics that matter most to them. Already, we offer AI-driven email and print newsletters that make it easier to keep your audience up to date on the real estate data they crave. Our auto-generated My HomeFinder, Market Watch, and Seller Reports allow you to inform and engage every segment of your audience. With automated, AI-driven marketing, you'll be free to invest more of your own time in serving current clients, while still keeping your pipeline stocked full of leads.
Simplifying Lead Segmentation and Nurturing
Getting your foot in the door with a potential client is a great start, but generating leads is just one step in the process. Most leads will take some time to convert, which is why tools like smart drip email campaigns are so valuable for agents. These campaigns make it easier to nurture leads over time, with automated, targeted, timely content that appeals to their specific real estate needs. Automated lead segmentation, another tool that you'll find in DeltaNET 6, is also key to this process. Automatically segmenting leads makes it easier to know exactly where each leads stands, and which leads to prioritize. Interactive lead visibility adds another layer of real-time data that can help you convert leads into clients.
Integrated Technology Puts More Tools at Your Fingertips
New technology is constantly emerging in real estate, so being nimble is essential. It's much easier to keep up with the latest tools and put them to work when you can access everything in one place. DeltaNET®6 features integrations with dozens of partners that make it easy to do everything from market your real estate brand on YouTube to set up secure document signings for client who are ready to close on a home.
Making the Most of Your Technology with Learning and Support
Even for tech-savvy agents, keeping up with all of the latest trends, tools, and technology can be a challenging task. Having access to the right training – whether for yourself or your team – is a critical step in adapting to the future real estate landscape. DeltaNET Academy allows you to plan courses, highlight specific tools, provide supplemental training to your team, and track results, all at no extra cost to you.
Be Prepared for Tomorrow with Technology That Adapts to the Times
Preparing for the future starts with choosing the right technology in the present, and with an all-in-one real estate solution like DeltaNET®6, you'll find the perfect platform to help you keep up with the times. So much of what we've mentioned in this article is already possible with the reliable tools in DeltaNET®6, and we're always adding new features to help you adapt to the changing real estate landscape. Why wait for tomorrow, when both you and your clients can benefit from the best real estate tech today?
Do you find yourself spending too much time and effort on lead generation? Do the results of your lead generation justify the investment of time and resources? The biggest secret of lead generation is that it doesn't have to be a challenge, but you need reliable tools for the job, starting with your real estate CRM. Investing in the right real estate tech can both boost the results of your lead generation and unlock more time in your busy day to serve the clients that your enhanced lead generation attracts.
Easily Capture Leads and Store Key Data
The first step to generating and converting leads is simply getting your foot in the door. Your real estate CRM should make it easy to acquire key data on leads through online lead capture forms and other sources, then store that data so that it's always available when you need it. As you learn more about leads over time, you can build a robust profile of what each lead wants, how you can earn their business, and how you can help them accomplish their real estate goals.
Improve Results with Automated Lead Generation and Nurturing Tools
One of the biggest time-saving benefits of your real estate CRM comes in the form of automation, which allows you to nurture leads with content that appeals to their needs and helps turn them into clients. All of the tedious work is handled by dependable technology, leaving you with more time to capitalize on the opportunities that automation creates.
AI-Driven Email and Print Newsletters
Your leads all have specific real estate needs that brought them to your door, whether they're buying, selling, or trying to juggle both tasks at the same time. With a little help from AI, you can keep them up to date on the topics that matter most to them through convenient email and print newsletters.
Auto-Generated Market Reports
Data isn't just useful for real estate agents. It's also something that your leads are actively seeking, especially regarding the markets where they're buying or selling a home. With auto-generated My HomeFinder, Market Watch, and Seller Reports, you have automated tools for keeping every type of lead informed.
Smart Drip Email Campaigns
Not every lead will be ready to convert right away. Some are still feeling out the market, making plans, and preparing for real estate needs in the near future. Smart drip email campaigns make it easy to stay in touch, nurture leads over time, and earn their business when it's time to convert.
Always Be on Time with Automated Lead Segmentation
Knowing what leads want and when to reach out are critical elements to lead generation success. Too early, and they won't be ready. Too late, and they will have already found someone else to help with their real estate needs. Automated lead segmentation makes it easier to focus on the leads that are closer to converting and reach out with the right message at the right time.
Email Templates and SMS Text Messaging
Lead generation is easier when you can communicate in the ways that are most convenient to your target audience. Use email templates to easily customize just the right message or SMS text messaging to reach out with quick, convenient communications.
Your CRM Can Help with Traditional Marketing Materials, Too
Some leads are more comfortable with technology than others, so it's still important to have traditional marketing materials available when you need them. In addition to the AI-driven print newsletters we mentioned above, your CRM can help you create customizable flyers while taking advantage of lead segmentation to create digital and print materials targeted to specific groups.
Integrated Training to Make the Most of Your CRM
The features that we've touched on are just the tip of the iceberg of how your CRM can help with lead generation, marketing, and so much more. Learning how to use all of those tools may feel like an intimidating task, but it's much easier with access to features like DeltaNET Academy. Easily tailor training courses for associates, and learn everything you need to know about how to unlock the full potential of your CRM.
Let Us Help You Simplify Lead Generation
More leads, less work — who could say no to that? All of the tools and tactics we mentioned above can be found within DeltaNET®6, our all-in-one real estate solution which makes it easier than ever to grow your business with the latest in real estate tech. Automate important processes including lead nurturing, generate more leads with proven, easy-to-use tools, keep all of the key lead data you need in one secure place, and free more time to focus on closing deals for your clients.
Zillow has endured some notable failures recently, including shutting down its Zillow Offers iBuying program after consistently taking losses when flipping the homes that it purchased. But does that mean that the threat of Zillow is over for real estate agents? Not quite. While Zillow is no longer in the business of purchasing homes, it's still a popular, well-known platform that many people turn to for real estate information.
The good news is that, while Zillow is still a threat, there's plenty that you can do to stay out in front and provide a level of service that big platforms can't match. Zillow's clout comes from its name recognition and size, but agents and smaller real estate firms have the advantage of being nimble. With the right tools to boost your marketing and provide personalized service, you can stay ahead of big-name brands like Zillow.
Your real estate CRM, like DeltaNET®6, is one of your most powerful, reliable tools for overcoming the threat posed by companies like Zillow. Here are some of the many ways that your CRM can help you stand out from the crowd.
Provide Personalized Service by Knowing Your Leads and Clients
Whether you're gathering data on new leads or keeping track of the needs of your clients, your CRM allows you to keep all of the information that you need to provide great service in one place. With all of your key data in one place, you're always ready to provide personalized service and connect with clients in meaningful ways. It's not just about remembering names and contact information. The data that you compile lets you know what your clients want, where they stand, and how you can help them move forward with their real estate goals.
Take Advantage of AI and Automation to Boost Your Marketing
As an individual agent or small real estate firm, simply finding the time to stay ahead of brands like Zillow can feel like a tall task. DeltaNET 6 offers many time-saving benefits to help you stay ahead, from auto-generated, AI-driven newsletters to smart drip email campaigns that can help you reach out to large segments of your audience with content that converts. All of this can be done with little effort on your end, leaving more time for you to provide the level of service that keeps clients coming back again and again.
Segment Leads to Send the Right Message at the Right Time
Automated lead segmentation is another tool that both saves time and leads to better results with your marketing. One of the biggest challenges with marketing is making sure that the right message reaches the right person at the right time. Every lead is at their own place in their real estate journey, and knowing where they stand can help you reach them with the content that they want to see. Segmenting leads also makes it easier to know which leads to prioritize so that you can invest your effort where it will make the biggest difference.
Track Data to Improve Results
We've already touched on how being nimble is an advantage compared to big companies like Zillow, and part of being nimble is a willingness to find out what's working, as well as what could be improved. With analytics and tracked email marketing, your CRM can provide you with the data that you need to make informed decisions about your business. You don't have to guess what's working and what's not. You can easily learn more about your strengths and discover insights that help improve upon your weaknesses.
Integrations Put Countless Tools at Your Fingertips
The tools within DeltaNET®6 extend far beyond the basics, including integrations with dozens of popular platforms that can help you market your business, promote your listings, build deeper connections with your clients, and make your life easier in the process. Why scour the internet to find every tool that you need when you can have it all available in one place? Just one more way that your CRM can help you stay ahead of Zillow.
Zillow May Be a Threat, but You Have the Tools to Overcome It
Even with some very public failures, the threat of big-name online real estate platforms like Zillow is unlikely to disappear completely anytime soon. That's why it's so important to take advantage of the tools that you have available, like DeltaNET®6, to attract new leads and provide the best possible level of service to your clients. There's no one magic fix to overcome big brands like Zillow. Instead, it's the sum of all of the small things that your real estate tech provides, along with the ability to innovate and adapt at a much faster pace than the big, corporate brands.
Most people know more than one real estate agent. Likewise, even if they know you well, the majority of people you connect with aren't ready to jump into the market: If you're lucky, they'll be thinking about it. A final decision could be weeks or months away.
What should a real estate agent do in the meantime?
The traditional answer is "follow up." And while following up is important, it's a little too vague on its own to be useful. What's the best, most effective way to maximize the power of your follow-up while saving precious hours of the day? The answer is email marketing.
By turning first-time website visitors into email marketing subscribers, you ensure that you can connect with them on a regular basis. Providing helpful, informative content through email helps you reach your goals while enabling your leads to do the same. That positions you as a trusted adviser.
Alternatives like phone calls and in-person visitors are interruptive and demanding of both your time and the lead's. On the other hand, an email can be dispatched in seconds. Using the power of email marketing automation, you can speak to a thousand people as easily as just one.
The Biggest Mistake Real Estate Agents Make with Email Marketing
Email marketing is believed by many experts to be the digital marketing technique with the highest ROI. It only takes pennies a month to maintain your email campaign, but you can inspire action that results in thousands of dollars in commissions or referral business.
That said, your emails must be precise to be powerful. If you are sending out email without a clear plan in mind, your results are likely to be disappointing. Those early disappointments can lead you to think a robust approach to email isn't worth the necessary effort.
Get through the initial setup phase, however, and your real estate marketing CRM can shoulder much of the work for you afterwards. The most important thing is to avoid the most common mistake in email marketing. If this mistake is baked into your assumptions, it can hold back your entire campaign.
The mistake is this: Believing your email marketing is only about your listings.
Yes, your listings can and should be a part of your email marketing. Especially if you know enough about a lead to understand their priorities and expectations for their next home, a targeted list of properties is a value-add. But it shouldn't be the only thing in your email marketing strategy.
To distinguish yourself from all the others out there, you need to go above and beyond.
That means sharing helpful, informative content laser targeted to each lead.
How to Bring Your Real Estate Email Marketing Strategy to the Next Level
No matter if you're just getting started with email or you've had it going for a while without seeing the results you want, it's not too late to make it work for you. Email has the potential to influence readers and inspire them to reach out to you, helping fill your schedule with less work on your part.
Here's how to strengthen your email results:
Contact us to discover how DeltaNET technology can help your email campaigns.
Many real estate agents spend the first year of their careers "chasing down leads."
The process starts by telling everyone you know that you're now a real estate agent. From there, hours of in-person networking are usually used to fill the funnel. But the truth is, most of these people aren't leads in the technical sense. They are prospects, people you only hope are interested.
Someone becomes a lead when they raise their hand in one way or another and signal that they really are interested in your services. They may not be prepared to buy or sell right now, but they do care to hear more. These relationships can be deepened until the lead becomes a customer.
This is a crucial distinction for real estate in particular.
You could focus all of your attention on networking and cold calling like the real estate agents of old, but inevitably, you'll end up investing more time on prospects who aren't interested than on leads who'll be ready to make a decision within the next quarter.
That can lead to stress and burnout, as it feels like your efforts are going nowhere.
Luckily, there's an alternative. By optimizing your real estate website, you can help leads self-educate and make it easier to engage with them at the right moment. Much of the process can be automated, ensuring you take powerful action at the right time rather than just "staying busy."
Meaningful Engagement Is Essential to Today's Real Estate Success
What makes a moment of engagement particularly meaningful?
Based on feedback from thousands of agents and brokers, "meaningful" engagement is:
Any form of engagement with your leads can be meaningful when it delivers the right information at the right time based on what you know about that person's wants and needs. The format — call, text, email, and the rest — is usually less important, but some are easier to scale with your business than others.
Ideally, your website should be set up with a number of "conversion actions" so you are notified at the very moment a prospect becomes a lead. A lead may surface after having certain interactions with your listings, joining your email subscriber list, following you on social media, and so on.
A Customer Relationship Management suite like the DeltaNET®6 can give you the total visibility you need so you always know where, when, and how to engage. With data from your CRM, you can follow the best practices below to turn more of your leads into customers:
By automating first contact and initial follow-up with DeltaNET®6, you set the stage for a productive and mutually beneficial partnership. Contact us to discover more or get started.
Marketing is vital to the success of any real estate business, from individual agents and the smallest boutique firms to the largest national brands. But is your marketing sending the message that you intend? Just as importantly, is it differentiating your services from the competition in a meaningful way? Now is the perfect time to take a fresh look at your marketing and make sure that it says exactly what you want it to say about you.
Consistency Is Key
In the rush to grab the attention of your audience, it can be easy to forget that one of the most important goals of marketing is simply to get them to remember you. Not just your logo, but your business, what it has to offer, and how you can help them. When someone from your target audience in your target markets sees your marketing materials in any setting, you want them to associate it with your brand right away.
That's why it's so important to ensure that your marketing materials, from digital ads to postcards, have a consistent, seamless feel and appearance. Your logo is part of that consistency, but so are the color schemes that you use, images, fonts, and messaging. It's much easier to have your marketing say what you want it to when your audience immediately associates it with your brand.
How Are You Adding Value?
From blog posts on your real estate website to your latest updates on social media, it's important to always keep one question in mind: How are you adding value for your audience? Your audience encounters marketing constantly, whether browsing on their favorite device or seeing billboards when they drive down the highway. If a piece of marketing doesn't add value for them, then they know how to tune it out quickly.
In real estate, your knowledge of market trends and the communities where you do business both create dependable opportunities to add value to your marketing. From email drip campaigns to AI-driven newsletters and content, there are endless opportunities to add value by informing your audience. Integrating information on topics that matter to your audience into your marketing will help you keep their attention, and provide insight into the type of local knowledge they can expect when they choose your services.
Unlock the Possibilities of Localized Content
The content that you create is one of the most effective, reliable tools for adding value and differentiating your brand from the competition. Don't just give your audience the Census facts about a neighborhood. Take them on a video tour of the neighborhood, or create a blog post on the best places in the neighborhood for a meal. Don't just tell parents that a neighborhood is great for kids. Give them a rundown on some of the best local attractions for kids, or highlight annual events geared toward families.
The same basic idea applies to any real estate audience that you're aiming to reach. Consider the needs of that type of client, the benefits of the communities where you do business, and the way that those things intersect. It's not just about the cost of a home, or the quality of a school district. It's about the lifestyle that they can expect to enjoy when they live there.
Building Connections Requires More Than Branding
Especially for individual agents, one of the easiest mistakes to make with digital marketing is to only focus on what you can do. In competitive markets, your audience is likely to receive marketing materials from multiple agents, each one highlighting statistics about the successes of that agent. While this can certainly be useful information, it's shared so commonly that none of the ads really set themselves apart.
One way to stand out and be more memorable, especially with social media marketing, is to share a little bit more about the person behind the image of the agent. Do you love cats, long walks at local parks, spending time with your kids, or volunteering at a local non-profit? Do you have special experiences in the markets where you do business or a unique perspective from living in many different places? All of these things can help you stick in the memories of your audience in a way that statistics or generic marketing statements can't match.
It's Time to Make Your Marketing Work for You
Your marketing can do so much for your brand, but it works best when you invest conscious effort into making sure that it says exactly what you want it to say about you. Remember, too, that where your marketing is seen plays a role in what it says. If you want to appeal to a modern real estate audience, then it's critical to invest in modern marketing tools and tactics.
Think about the most important factors for online marketing success in real estate. You want plenty of traffic for your real estate website, powerful search engine optimization (SEO) to help your audience find you, informative content that builds trust, shareable, clickable content to boost your social media marketing, and easy, natural ways to integrate calls-to-action in order to turn prospects into qualified leads.
It's no exaggeration to state that your real estate blog can be a dependable tool for helping you accomplish all of those goals and more. Here's why you shouldn't underestimate the power of the real estate blog and how to create a blog that will benefit your business for years to come.
The Power of the Real Estate Blog
Ultimately, your real estate blog is a tool for informing your audience, and all of the other benefits stem from accomplishing that key goal. You have plenty of real estate and market expertise to offer. Your blog is the perfect place to share that expertise with your audience and give your digital marketing a major boost.
New to Real Estate Blogging? Getting Started Is Easier than You Think
Hopefully, we've convinced you of the value of a real estate blog, but that still leaves one key question. How do you get started? While you can build a blog yourself from the ground up, there's an easier, more efficient way. Our custom content creation services make it easy to get all of the benefits of blogging without the time investment. We'll create content that's relevant to your audience, market, and preferences, leaving you with more time to pursue the leads that your blog creates.
Email marketing continues to rank near the top of the charts for real estate agents who want to quickly, consistently and effectively reach a large pool of prospects with targeted, relevant content that converts. Whether you're new to email marketing or want to modernize your existing strategy, success starts with having a clear, detailed plan for reaching your goals. Here's how to unlock your email marketing potential, improve conversion rates and save tons of time in the process.
While there are many effective real estate marketing channels, few can boast the wide user base and nearly universal integration of email. No matter the demographic you wish to reach, chances are that they have an email account and check it every day. With the right tactics, you can turn email marketing into a consistent, reliable source of leads and a powerful tool to convert those leads into clients.
Start with a Consistent Schedule for Email Marketing
Email marketing works best when you choose a schedule and send emails regularly. When a new contact joins your email list, that schedule typically starts with a welcome sequence, during which you send a series of automated emails over the course of a few days to introduce yourself. These emails often have some of the highest open rates and are critical to establishing yourself with each contact.
Over time, the emails may become less frequent but should still adhere to a regular schedule. Basically, you don't want to overwhelm your audience, but you don't want them to forget about you, either. Most agents find that scheduling a few emails a week per contact is the best way to strike the right balance.
Segment Your Email List
Unlocking your email marketing potential requires sending the right messages, to the right people, at the right time. That's why it's so important to segment your email list based on the needs of your audience. This might mean segmenting based on whether a prospect is a buyer or seller, as well as whether this is their first time buying/selling a home. You can also segment based on the location where they're shopping, the type of real estate they're searching for, or any other key factor that helps you differentiate your target audience.
Be Informative and Personable
In order to keep your open rates high and have the best chance of converting, you need to provide email content that your audience wants to see. The good news is that if someone has opted into your email marketing, they're clearly seeking information on real estate. Your job is to make your email marketing as informative as possible, based on the needs of each segment of your audience.
Just as importantly, you want your email marketing to be personable and avoid the hard sale. While the ultimate goal of email marketing is to generate new business, your audience wants to be informed rather than pitched. Including a call-to-action at the end of your email is a good thing, but turning the whole email into a call-to-action is a mistake to avoid.
Leverage the Power and Time-Saving Benefits of Automation
We've stressed the importance of keeping a regular email marketing schedule and sending the right content at just the right time. Email drip campaigns make it easy to accomplish both goals while saving time with automation. Set up automated, informative campaigns that help nurture leads over time, tailored to buyers, sellers, first-time buyers, and prospects at every stage of their journey.
Integrate Social Proof
Integrating social proof into your email marketing is a great way to boost conversion rates and show prospects what your current clients have to say about your real estate services. For email, including testimonials is usually the best way to integrate social proof. Ideally, the testimonials that you include will be relevant to the segment of your audience that you're trying to reach.
Don't Forget About Your Clients
Speaking of those current clients, you don't want to forget about them when it comes to email marketing. Following up after a purchase or sale is simply good business and shows clients that you're still there for them after closing day. It's also a great way to generate referrals, as well as social proof that you can integrate into your real estate website, email marketing, and social media marketing.
Take Your Marketing to the Next Level with DeltaNET®6
The right real estate CRM makes it easy to boost your marketing, generate more leads, and save time by automating marketing tasks without sacrificing quality. DeltaNET®6 simplifies email marketing with email drip campaigns, AI-driven email newsletters, bulk email blasts, customizable eCards, and email templates that make it easy to send personalized messages for any occasion.
The real estate industry is always innovating, and new technology often alters the way that agents serve clients. Today's real estate clients are typically much better informed than they would have been in years past, but that doesn't change the fact that they still rely heavily on their agent throughout the process. So while your role may have changed due to technology, that same technology also holds the key to putting people first and generating a steady pipeline of referrals from satisfied clients.
Putting people first starts with providing easy access to the information they need to make informed decisions when they're buying or selling a home. This is one of the key ways that the role of an agent has evolved due to technology. In the past, the agent was the primary, direct source of information for clients. Today, you can provide much of that data through your real estate website and other online resources, which frees up more time to put your clients first in other ways.
Leverage Technology to Be Responsive and Share Your Expertise
Providing all of that data, information and market analysis, up front leads to more informed clients, but that doesn't mean that they won't still rely on your expertise. Technology also makes it much easier to communicate with modern real estate clients who expect speed and responsiveness from their agents. Whether you're communicating through SMS text messaging, instant messaging apps, social media, email, or video calls, being available to clients is still a key part of the job description. Clients have questions, you have answers, and technology makes it easier to handle those communications in a quick, convenient manner.
Technology Unlocks Time to Be the Trusted Advisor Your Clients Need
While technology has changed the real estate industry, it doesn't change the fact that buying or selling a home is a monumental, potentially life-changing experience for your clients. They don't just want an agent who will provide them with the facts and then get out of the way. They want someone who understands where they're coming from, values their time, and advocates for them at every step of the process.
By taking advantage of the time-saving benefits of real estate technology, you have more time to be the trusted advisor that clients need in order to buy or sell a home with full confidence that they're making informed choices. They count on you to help them negotiate, navigate the closing process, and handle the key details from the start of the process to the day that they sign the paperwork. Technology makes it easier to focus on providing the best possible experience for your clients, and that's truly what it means to put people first.
Does Your Real Estate Tech Make It Easy to Put People First?
If you're still devoting too much time to tedious tasks that could easily be handled by the latest real estate technology, there's a better way. DeltaNET®6, our all-in-one real estate solution, puts at your fingertips all of the tools you need so you can put people first. Make life easier for everyone by choosing the best real estate tech for the job.
There are so many modern tools to make life easier as a real estate agent, but jumping from platform to platform in order to take advantage of your tech can chip away at your productivity gains while making it harder to find the data you need, when you need it. The solution? A reliable, all-in-one platform that combines all of the tech you need in one convenient hub. Here's how to make your technology work together, and give your productivity a boost in the process.
Making your technology work together starts with embracing an innovative, simple all-in-one solution like DeltaNET®6. With the right real estate CRM, all of your technology and key client data are in the same place, always ready when you need them.
Building great relationships with clients is at the core of real estate success, and your technology should make it easier to manage relationships effectively. That starts with having the data you need when you need it. With a real estate CRM, you don't have to worry about tracking down client data from notes and disparate sources. You will always have the most up-to-date information on your clients, with the data you need to provide great, personalized service at your fingertips.
Lead Segmentation and Nurturing
Of course, real estate technology isn't just valuable for maintaining relationships with current clients. It's also the key to generating, segmenting, and nurturing leads to help you bring in new business. Automated lead segmentation makes it easy to sort through your leads, determine where each lead is in the purchasing/sales process, and ensure that you reach them with the right message at the right time. You should also have access to lead nurturing tools like email drip campaigns, AI-driven newsletters, eCards & flyers, and email templates.
Marketing Properties and Connecting Clients with Homes
Marketing properties is more complex than ever, with so many different tools available to help you promote your listings and connect buyers with the right home. Start with virtual open houses and showings, which allow buyers to tour a home virtually no matter where they're located. Or spread the word locally with printable listing flyers. You can also keep your clients up to date on the latest happenings in their market with auto-generated My HomeFinder, Market Watch, and Seller Reports. Keep clients informed with the information they need, make it easier for buyers to search for homes, and show sellers all of the modern ways that you promote their listings.
Automation of Key Tasks
Your real estate technology should save you time, not take away valuable time from your busy day. Automating repetitive marketing tasks is one of the best ways to guarantee that you'll save time while ensuring that clients and prospects always get the most timely, relevant content for their needs. We've already covered many of the automation tools that your tech should include, like email drip campaigns, AI-driven newsletters, and auto-generated reports on real estate markets. All of these tools make your life easier and help you maximize your marketing opportunities.
Data and Analytics
In order for your tech to truly work together, you need access to data and analytics that help you make informed decisions. That includes keeping track of your own data on matters like email marketing, but also the data that your clients provide. With IDX search tracking as well as tracking for property searches, saved properties, and views, you can anticipate the needs of clients in order to provide them with the best possible service.
Real Estate Website
Just like you want your tech to work together in order to make your days more efficient, your clients and prospects want a real estate website that works together to provide everything that they need. That starts with IDX listing integration and MLS search to help them find the perfect home. You will also want real estate content, to provide advice, highlight your markets, and tell the story of your business. When your website has all of the features that your audience wants to see, it becomes a constant source of lead generation for your real estate brand.
Ready to Take Your Real Estate Tech to the Next Level?
If you're tired of being pulled in every direction by technology that doesn't work together, there's a better way. DeltaNET®6 makes it easier than ever to market your business, grow your brand, serve your clients, easily integrate with other popular tech platforms, and discover data-based insights that can help you thrive. You shouldn't have to choose between having great tech and having tech that works together. With the right real estate CRM, you get the best of both worlds.
It's easy to feel a little bit overwhelmed when you look at all of the marketing options for real estate agents, but becoming a marketing whiz is easier than you might think. All it takes is the integration of the right tools, the right tactics, and a dash of customization to make your marketing fit with your unique brand. There are even tools to automate some of the most important marketing tasks and free up more time without compromising on results. Get started with these tips to help you maximize your real estate marketing.
How to Use Social Media for Real Estate Marketing
Creating an active real estate social media presence is an excellent way to develop trust, share your expertise, connect with clients, and build valuable relationships. Social media is the perfect place to reach your target audience where they already work, play, and research businesses.
Turn Your Email Marketing into a Valuable Asset
Email marketing is one of the best ways to keep in touch with clients, get them the latest real estate news, and nurture leads until they become clients. Automated email marketing tools make it easier than ever to stay top of mind with clients.
Creating Content for Your Real Estate Business
Whether you're sending bulk emails, creating your real estate blog, or developing content that's ideal for sharing on social media, your real estate content is at the heart of your marketing efforts. Creative, innovative content makes it easy to share your expertise, highlight the markets where you sell homes, and provide valuable information to your clients.
You can invest time in creating your own unique content, take advantage of our custom content creation, or try a mix of both. And it's not just about the written word! Video content is more popular than ever because it's convenient for clients and the tools to create it are more widely available than ever before. Experiment with creating different types of content and discover what works best for your real estate business.
Ready to take your marketing to the next level? With so many people shopping for homes and searching for real estate agents online, now is the perfect time. Whether you're brand new to real estate marketing or an experienced pro looking to expand your reach, our team at Delta Media Group has the tools and expertise to help your business thrive.
In 2021, and most likely going into 2022, you need to be very intentional and have a strategic approach to getting new listings. In some of my previous articles, I've focused on more passive methods in getting new listings. The passive methods I described in those articles are still good methods for an ongoing strategic approach, but with the current state of the industry, you need to be more aggressive in getting new listings.
If you are in management at your real estate firm or you are a team lead, I am a firm believer that you need to take a proactive approach when it comes to attracting new listings right now. Because, unfortunately, if you wait for your sales associates to do something on their own, you will find that the majority of your sales associates will do very little. That's in the best of situations. And, if you are a sales associate reading this article, do not take offense to my perspective on this as it is purely data-driven. Instead, pause and think about why I am saying this and what you can do, or should do, to be more enterprising when it comes to attracting new listings.
One of the best methods that I have seen real estate firms take in the past year in getting new listings is by proactively reaching out to past clients. At Delta Media Group®, we have helped multiple real estate firms load their "old database" of past customers into the DeltaNET® CRM for the sole purpose of farming those past customers via email marketing and phone marketing.
An excellent first step that you can take in getting new listings is email marketing to customers that you have done transactions with in the past 10 to 15 years.
A simple approach to doing this is generating an export of your customers from whatever databases you have, such as transaction management platforms, or your financial software, etc. Pull from all sources that you have and upload those customers into one specific customer group within your CRM. If you are uploading from multiple databases, make sure your CRM can "merge contacts" as you upload them so you have one master database that you can use. This will take some time, but it is well worth the effort it takes to create this master list.
One thing I should mention is that most firms that I have seen do this typically don't add the customers that have done transactions in the past two to three years or so. In most cases, you shouldn't be marketing to customers that have transacted with you recently, prompting them to sell their property.
Next, you need to create an email campaign that fits your brand and your brand's messaging with specific verbiage and calls-to-action that also accurately reflects what is happening in your marketplace right now. Keep in mind that a campaign can be as complicated or as simple as you want. Here are two quick examples of how you can strategically approach your campaign:
First, you could build out an entire campaign that spans multiple months and load that campaign into your CRM. The downside to this approach is that it takes some time to build out because you have to think through everything up-front and build the entire campaign for the coming weeks and months. The upside to this approach is that once the campaign is created, it's finished; since all the work is done upfront!
Second, you could take the approach of doing a manual campaign that is assigned to a person with pre-set dates of when you will be sending out your emails. Then, on those dates, that person can send out an email blast to that group of past customers. The upside to this approach is that you can be more flexible in your process by watching how effective each email is and then making strategic changes in messaging on subsequent emails. Another upside to this approach is that markets are changing quickly, and we really don't know what the real estate industry will look like in the next three to six months, so building each email just prior to sending them may be significantly easier. The downside to this approach is that you have ongoing work to do, and this approach is dependent on a person.
Regardless of which approach you choose to take, you are going to have to work on the content of each email.
To best catch your recipient's attention, I recommend having a particular, short and precise subject, or title, to your email. The title could be as simple as "We Need Your Listing," or "Now is the Perfect Time to Sell," or "Thank You for Being a Past Client," or "Should You Sell Now?" I think you get the idea. You need to be creative, not misleading, and to the point.
As far as the content of the email itself, I recommend using one image or graphic that fits with the content of the email. Try and think through your brand's image as you use imagery. I also recommend being very precise in the choice of the words you use in your emails. This is where you can really stand out. As you write your emails, always remember that fewer words are better. Always strive to convey your message in the fewest words possible. I have seen some emails where there were only two or three sentences that were very effective where you thank the person for being a past client and tell them you would love to talk with them if they are thinking of selling.
Finally, every email needs to have calls to action and contact information. Make sure someone is monitoring the email address that these messages are being sent from. Also, make sure that the email signature has a phone number and that there is a link back to the contact form on your website. In some cases, you may also choose to build landing pages that you want to link back to.
I'll close out my article with one last observation, challenge, and action. I see very few real estate firms being intentionally active in farming their past clients, and those that do are having good success in generating listing activity. My challenge to you is that you start doing this and make it an ongoing part of your marketing plan. And, what I ask, is that you share your success stories with us, with me, so we can hear the good things that you are doing with your email marketing!
The central challenge of real estate marketing is serving more people without losing the human touch.
Many real estate agents are solo performers. As their business scales up, increasing headcount isn't an option. Instead, they need to find ways to utilize their resources more efficiently. The most cost-effective approach in modern real estate is automation, especially digital marketing automation.
And automation isn't only for one-agent shows.
Teams of any size can achieve more by taking a hands-off approach to repetitious but necessary tasks. That's indispensable to having more time and energy for what really matters. By accelerating what you can achieve in one day, you are prevented from falling into the trap of working ever-increasing hours as business grows.
In other words, real estate marketing automation is the key to work-life balance. It's also one of the most versatile assets you can have at your disposal.
Real Estate Marketing Automation Helps Your Business Scale Effortlessly
If more real estate marketing meant you had to "turn the crank" more every day, the result would be a disaster:
But marketing is a crucial part of growing your presence in the community. Without it, you can easily end up chasing referrals for years to come. The alternative is building a steady stream of leads that will find their way to your website at the precise moment they're most interested in what you have to offer.
In effect, automated real estate marketing plants seeds that come to fruition over time to enhance your results.
Let's look at some of the most significant ways it can change your work life for the better:
Real Estate Marketing Automation Is a True Game-Changer
If you're not using real estate marketing automation, you could end up working morning through night and still falling behind. Luckily, the best automation technology — especially for real estate — is within your reach. Contact us to learn more and get started today.
It wasn't all that long ago when being a real estate agent meant having a filing cabinet stacked with local market information and folders about each of your clients. Ideally, it was orderly. In many cases, it was overflowing. Need an important reminder? There was always the handy Rolodex. And if something was extremely urgent, it got moved to the "high priority" file: A Post-It note (or three, or ten) somewhere where you couldn't miss it.
It was a lot harder to stay organized in those days — and just as difficult to keep track of your contacts. Today, without up to date tools, you still might find yourself asking:
In the past, it was a logistical nightmare to excel at these. But today, there's a tool that lets you easily manage and connect with your contacts on a regular basis.
One Simple Technology Replaced the Filing Cabinet — and It's About to Replace All Your Apps
If you don't stay up to date with the latest technologies, you're at a disadvantage. After all, few of today's top-producing real estate agents are in the filing cabinet era. They've moved on. As time passes, fewer tools can do more and more work because an app, even a decent one, rarely works seamlessly with the other apps you might use.
Luckily, there's a tool to synchronize all your contact data at once: The DeltaNET CRM.
DeltaNET is the first and most powerful Customer Relationship Management software specifically for real estate. Now in development for decades, it draws on a history of feedback from thousands of agents and brokers at all stages of their careers. And it solves the problems real estate pros have wrestled with:
With all this right at your fingertips, you can stay in touch with prospects, leads, and clients with one click. DeltaNET opens up one of the most powerful ways to do it: Email drip campaigns.
Email Drip Campaigns Offer Excellent ROI for Busy and Growing Real Estate Firms
The key to deepening relationships and cultivating leads into customers is consistent contact. But that contact must be relevant, personal, and infused with the human touch — even if you're communicating with dozens or hundreds of contacts at once. It's email drip campaigns to the rescue. With an estimated ROI of around $42 for each dollar spent, email marketing is uniquely effective in real estate.
Drawing on the data automatically collected and centralized by your DeltaNET CRM, you can quickly customize email marketing messages. Segment leads into useful categories such as "Buyer," "Seller," or "Past Client," or go granular to deliver a completely personalized experience based on a user's behavior and interactions.
Whether you send updates weekly or monthly, your email drip campaign positions you as a voice of authority:
You already know that months might go by before a prospect commits to buy or sell a home. What happens in between? Before anyone will do business with you, they need to know, like, and trust you. Email marketing does all three by engaging subscribers in a long-term conversation focused on their needs.
DeltaNET grants countless opportunities to organically and persuasively turn contacts into subscribers, whether you met through your website, an open house, or a networking event. From there, it helps you monitor the relationship, follow up at the perfect time, and keep data up to date, so your emails keep getting delivered.
You'll save time — and when you leave old ways behind, you might feel like you're traveling through it, too. To learn more about all the useful functionality of our CRM, contact us today.
In case you missed the latest webinar from RETechnology and Delta Media Group: "What's Your Zillow Plan," we have provided the video recording above for you to check out.
Real estate agents have long looked warily at Zillow, a media company that aggregates data on more than 110 million American homes through its website. Since Zillow's launch in 2006, millions of home buyers and prospective sellers have diverted to begin their research on its website and app. Zillow's next move is even more disruptive: It has become a brokerage and is hiring real estate agents.
What can real estate agents do to prepare?
You can do what Zillow can't. This webinar takes a deep dive into actionable steps agents can take to Zillow-proof their business. In the process, you also will learn how to close more deals in 2021.
Marilyn Wilson (RETechnology) and Franklin Stoffer (Delta Media Group) walk you through, step-by-step, how Delta Media can help you beat Zillow – and other disruptors – in your local marketplace.
By watching this webinar recording, you'll get a chance to check out everything explained first-hand and try it free for 30 days. To learn more about the 30-day free trial, click here.
Interested in Zillow-proofing your business?
Click on the following link to download the handout referenced in the webinar: http://dmgre.us/cdf/muy22nh.
It's a new year and, after the year we've just had, it couldn't come soon enough. Now that we've made it through all of the surprises 2020 threw at us, there's no better time to revisit and recommit to your marketing efforts in order to make the most out of 2021.
To that end, I put together this article to reintroduce you to some of the tools in the DeltaNET™ that you can use to help you make the most out of that SOI you've been building for years. There might even be a thing or two in there that can do all of that with just a little bit of setup, so you don't spend your days on the phone prospecting new clients as well. Let's start out 2021 right.
First and foremost, get that customer database of yours imported into the DeltaNET. There are plenty of tools in the system to help you organize your database, help you reach out to your customers, and even reach out to those customers on your behalf, but none of that does you any good if your customers aren't in there. It can hold a lot, too, so don't be shy about adding in every contact record you have. Keep in mind that, though the system contains a lot of functionality related to emailing clients, there's functionality for phone, text messaging, and even physical mailing as well. So, even if your contacts are just a name and a physical address — or really even only that address — don't be afraid to put them in there. You never know what contact could lead to a closing just because you got in touch with them at the right time.
Don't forget about the old, inactive contacts either. You might have filed them away years ago when you reached out, and they told you they weren't interested, but what was true five years ago might not be true today, and it might just take an automated Market Watch Report to get them interested again. At this point, it's worth it, in the long run, to organize them as best you can. You'll thank yourself later when you're setting up email campaigns or market watches and need those emails to go to the customers that are most likely to engage with them.
Once you have your customers in the DeltaNET, it's time to set up the system to do the time-consuming work for you. Set up the My Customer for Life (MCFL) system to automatically send messages to all of your contacts. This system will periodically reach out to everyone in your database with an email containing links to articles about buying, selling, or home improvement. What's more, it will keep track of the articles they click on so that it can send them more of that kind of article when it emails them in the future. After all, the more relevant the contents of an email are, the more likely I am to read it and remember who sent it to me.
You can also make the most out of the ecard designs through automation. When it comes to the 'birthday card' automation, for example, there's no reason not to set that up to send to everyone. Who doesn't like a birthday card? I would be remiss if I left out there there's a pet birthday card in there too. I'm not saying I wish my dog a happy birthday every year (I do, but don't tell anybody), but I would still get a kick out of getting a birthday card for him. I like to think he'd get a kick out of it too. More importantly, that's exactly the kind of little extra that gets a client to come to you when they're looking to buy or sell a home. You're not always going to know your clients' pets' birthdays (or their own birthdays, for that matter), but that's ok. If you add all of your customers there, the system will only send out to those that have a birthday entered.
Next, you can add them to relevant email campaigns. On the Campaigns & Action Plans page, you'll find a wide variety of content we've prebuilt for you. Some of it is relevant to everyone — the Holidays Campaign, for example — while other campaigns are more specific to what a client is looking for, or whatever their situation might be. This is where organizing your customers into groups comes into play. If you have a good idea of what specific customers are looking for, organize them into groups that put similar customers together. You can then add those groups to the appropriate campaigns to make sure you're sending them the information they're most likely to be interested in.
If you set up buyer groups based on the areas where your customers are looking for their new home, you can also go a step further by setting up a Market Watch Report and attaching it to all of those customers in bulk. That will ensure that, by default, once a month, all of those customers will receive an email with information about the market they're interested in, as well as some properties that are currently on the market there. So, at this point, even with no customer organization at all, you can have those MCFL emails going out with your branding and linking customers back to your website. With some extra organization upfront, however, you can also have some market-specific information going out to the appropriate customers. The better you speak to what a customer is interested in, the more engaged they'll be.
Effective marketing isn't all about email, though. At the end of the day, it's really just about getting the right people to see the right things. That's where Social Connector comes in. Using that tool can automatically post new listings, blog posts, reviews, and several other things to your Facebook business page or your LinkedIn page for you. More and more, consumers engage with social media over email, so this is the perfect opportunity to speak to that audience as well. All without doing anything more than going to the Social Connector page in the DeltaNET, connecting your accounts, and telling it what kinds of things you want to post to each page. Turning everything on is undoubtedly tempting, and, in some cases, that's the right way to go. However, don't forget that, above all, social media marketing is about being social. If the only things you ever post to your Facebook business page are new listings and price reductions, you're probably not going to get many likes or follows. It certainly takes more work to create your own unique and engaging posts in addition to the automated updates, but it will pay off in the long run by getting those automated listing posts in front of a larger audience.
2020 was rough for a lot of us, but 2021 can be your year. The sooner you get into these tools and reinvigorate your marketing efforts, the bigger and better 2021 will be. I don't know about you, but I'm banking on a really good year this time around. We're due for one of those.
Email marketing is essential to real estate success, and its importance is growing.
According to the National Association of Realtors, Millennials are now the cohort most likely to be buying a home. A full 73% of those surveyed said that email is their preferred approach for business communication.
Social media and text messaging are valuable methods, but email marketing remains the central pillar of relationship management. Real estate agents have learned to love email drip campaigns for two big reasons:
Of all the things to know about email marketing, the best one to focus on is simple: The subject line.
Why Email Subject Lines Are So Important
You might spend more time on your email subject line than any other aspect of your message. Yes, every part of an email works together to reach your conversion goals. But it all relies on the effectiveness of your email subject line. Experts have found anywhere from 35% to 49% of email recipients open a message based on the subject line alone. Your subject line leads to the click, the read, and ultimately, the site visit.
Luckily, you don't have to be Hemingway to craft email subject lines that work. Follow these best practices to get off to a strong start:
What to Avoid in Email Subject Lines
Mass unsubscribes after an email are more likely to be caused by its subject line than any other factor. Scrap any subject line similar to these:
DeltaNET customers harness the power of our all-in-one, AI-driven real estate CRM to automate email communications. Even the most sophisticated campaigns can be launched at the push of a button — and you'll get instant insights on how each email performs. Contact us to find out more.
Marketing for real estate agents is about to become more challenging.
Real estate agents have long looked warily at Zillow, a media firm that aggregates data on 110 million American homes through its website. Since its launch in 2006, it has diverted many home buyers and prospective sellers to begin their research on its homepage.
Zillow's next move will be more disruptive: It's hiring real estate agents.
Zillow Offers customers in Atlanta, Phoenix, and Tucson will now work with Zillow employees licensed through Zillow Homes, the company's real estate brokerage. Homes will be listed by Zillow employees.
Zillow employees won't represent sellers outside the Zillow Offers program. However, it will be much easier for Zillow to make that decision in the future as market conditions change.
Plus, the company's expansion threatens to "suck the air out of the room" when it comes to marketing for real estate agents. Independent agents and smaller brokerages will find themselves competing with a juggernaut in America's hottest markets.
What should real estate agents do to prepare?
Technology and Automation Are Essential to Successful Marketing for Real Estate Agents
A recent NAR report showed successful real estate agents get nearly 66% of their business from repeat and referral customers. After the first two years of practice, referrals should begin to grow substantially.
The key to capturing that growth is to deliver personalized, high-touch care during the customer experience and after. However, as your business scales, it becomes more challenging to devote time and attention. The key is automation through reliable, AI-driven real estate technology.
Today's machine learning tools integrate seamlessly into your workflow, enabling you to communicate with one, one hundred, or one thousand clients with the same combination of warmth and precision—everyone receives relevant, useful messaging enlivened by personal touches that build trust.
A CRM is Step One for World-Class Client Care in a Competitive Environment
Without Customer Relationship Management software, your clients are invisible.
A modern CRM enables you to see at a glance where every prospect, lead, and client stands in their own individual buyer journey. Through integration with email marketing and social media tools, it empowers you to deliver the most helpful and informative content at the push of a button.
If you are not using a CRM yet, now's the time to make the leap. The industry's top brokerages already have. A growing number of new agents are starting their career with streamlined, high-tech processes.
Once you add existing customers and contacts to your CRM, it unlocks opportunities to recognize and meet their needs at every stage of the process. Even if leaps lapse or take months to dive into the market, you'll always have follow-up options.
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Once your CRM is up and running, you can stay engaged with both current and past customers. CRM will help you water your garden, but you still need to plant the right seeds. Here's how to do it:
As 2021 dawns, marketing for real estate agents is inseparable from digital technology. Never has it been easier to build long-lasting relationships not only with new clients, but previous ones who will power your referral engine.
Delta's all-in-one real estate CRM is the premier proptech solution built on years of feedback from real estate agents. With tools like pre-populated email drip campaigns, automated social media, and the My Customer for Life newsletter, what once took hours every month can now be done in minutes.
To learn more, contact Delta Media Group today.
As a real estate professional, would you rather spend all day sending emails or selling houses? As the leader in your real estate firm, do you want your sales staff to focus on restocking your pipeline or converting existing clients? When used correctly, real estate automation eliminates those tough choices and allows sales associates to focus on what they do best. Automation can handle so many of the nuts-and-bolts, time-consuming tasks crucial to lead management and conversion. Here's how real estate automation makes your life easier.
Every home a person buys is a snapshot of their needs at a particular time in life.
After college or early during their careers, rising professionals buy their first homes. Growing families search for larger houses. Elders downsize to enjoy the spoils of retirement.
All in all, a house is doing well if it meets everyone's needs for five to seven years.
With that in mind, all sales associates should ask themselves: How will I know when my latest client needs another home?
Change is hard, but managing the daily tasks of today's real estate professionals without the best real estate technology is even more challenging. Every real estate agent would like to spend more time selling homes and less time on repetitive daily tasks. Real estate technology is a game-changer because it gives agents more time to focus on the parts of the job that they love most, without compromising on the daily, nuts-and-bolts tasks that drive new business.
Real estate agents need to see how integrating technology and automation into their businesses leads to substantial long-term gains. The easiest way to do that? Choose the right real estate technology, make sure sales associates understand why it benefits them, and provide the training/support necessary to make integrating new tools as seamless as possible.
When it comes to real estate, success is all about relationships.
The biggest challenge that sales associates face today is finding new, authentic ways to extend and deepen those relationships. Between phone calls, between face-to-face meetings, what is the "golden thread" that continues to link you and your potential clients together – in a way that benefits you both?
Digital marketing offers a variety of answers—among the most powerful: Email drip campaigns.
Drip, Drip, Drip. Hear that sound in the middle of the night, and you probably drag yourself out of bed to turn off the bathroom faucet. However, apply it to your real estate business, and it's the sound of profit.
Drip email campaigns are email marketing campaigns where you nurture leads by developing a relationship of trust and building an ongoing connection.
A targeted email has some of the highest returns on investment of any marketing technique when it comes to real estate. Research shows that a well-designed campaign may have 40x ROI or more––that is, you stand to make $40 for every $1 you invest.
How can that be?
Email is incredibly scalable. Real estate marketing automation lets you send warm, personalized email messages to one person, a thousand, or ten thousand. Work it out, and you find each email costs just a few cents, with value improving as you gain more clients.
And it naturally solves one of the biggest problems there is: Most people aren't ready to use your services when they first meet you.
There's a reason generations of real estate agents have spent their first few years chasing referral business: It might take weeks, months, or even years before a new lead is ready to move forward.
Many factors go into buying or selling, and you can only influence a few of them. But one you can control is whether you always present yourself as a trustworthy and credible expert.
Drip campaigns are how you do it, warming up cold leads for when the time is right.
Being successful in real estate means finding ways to keep the conversation going long after the first handshake is over. However, with all of the people you meet, it's nearly impossible to grow those relationships, run your current business, and still have time to sleep at night.
What's the Answer?
Delta Media Group comes to the rescue with the latest addition to its DeltaNET 6 toolbox with pre-built, automated email drip campaigns. We make it easy to stay in front of your clients with targeted email campaigns, offering them precisely the information they want to see.
Email drip campaigns add a dose of high-octane to your current marketing strategy. Stay in touch with clients by sending timely, relevant messages to your client base.