Vaccination is underway, but virtual tours are definitely here to stay. It may be months before travel restrictions and social distancing rules are relaxed throughout the United States, and in that time, virtual home tours are continuing to gain traction. Although they started as a safety precaution, buyers and sellers alike are realizing the benefits.
Open houses have long been among the most effective ways to show off any home. They generate excitement and provide opportunities to meet qualified buyers. Virtual open houses have the potential to be just as effective. Plus, they have some advantages all their own:
Agents Open the Door to Success When They Master Virtual Open Houses
The virtual open house has been an unexpected hit with agents, too.
Giving a virtual tour draws on the skills you already have, but it also calls on you to grow and stretch. More agents are getting comfortable both in front of and behind the camera. This, in turn, equips them with more fluency in video marketing, one of the most powerful methods for promoting any practice.
While there are a few different ways to set up a virtual open house, live streaming video has become more popular than video filmed ahead of time. While static video offers more control and a strong environment for practice, live streaming video is the gold standard thanks to its interactivity and personal touch.
But how can you overcome the learning curve quickly? Use these tips to get it done the right way:
Contact us to learn more about virtual open house success from the real estate marketing experts.
With the coronavirus pandemic hitting its stride this spring selling year, it comes as no surprise the real estate industry has seen an enormous spike in demand for virtual home showings—some in the triple digits.
Sales associates with a mindset of adapting to change and adopting new technologies—like virtual open houses and showings—are paving their ways to future success.
Shelter-in-place orders and social distancing haven't necessarily lessened the interest of would-be buyers to shop for a home or sellers wanting to keep the ball rolling toward the sale of their homes.
Consequently, sales associates embracing today's real estate market are incorporating virtual open houses to keep their businesses growing and provide more modern service to their clients.
Adopting modern real estate technology is essential to keep your business moving forward when life's challenges get in the way.
While COVID-19 has changed the real estate industry, it has not brought it to a screeching halt. Using technology and marketing, your sellers can show their property to buyers without them physically entering the home using Virtual Open Houses.
Previously, sales associates used Virtual Open Houses as an online marketing tool. Today, virtual open houses posted to social media sites like Facebook and Youtube are the sweetheart of the real estate industry for targeting the needs of sellers, buyers, and you.
Video marketing has become a more vital tool for real estate sales associates than ever before, as the coronavirus disrupts how the real estate industry normally does business. But speaking on camera can also be intimidating, especially if you haven't done it before. Nobody handles video marketing flawlessly the first time they try, and that's okay! With the right tips and a bit of practice, your intelligence, integrity, and honesty will shine through for your audience to see.
We live in a different world, but that has not stopped buyers and sellers from wanting to engage with the real estate market. The economic realities of the COVID-19 crisis are giving some sellers reason to close the deal, and many buyers see "shelter in place" orders as motivation to find a home that they truly love. While coronavirus precautions have made it impossible to conduct business in the traditional way in many markets, innovative sales associates are pivoting to virtual showings and open houses to keep business moving.