Subscribe and receive email notifications of new blog posts.
RSS Feed

The habits of modern buyers are changing, and real estate is no exception. More of the sales process happens online than ever before, and buyers are more comfortable than ever doing the bulk of their research online before deciding on a big purchase. By making it possible for buyers to tour homes online, you provide a necessary service, help buyers fall in love with homes, and save time for your team in the process. So let's take a closer look at why helping buyers tour homes online is so important, and at the tools that can help you make it happen.
Accommodate Buyers at the Start of Their Search
For the vast majority of buyers, research on any big purchase begins online. This is especially true when shopping f...

Vaccination is underway, but virtual tours are definitely here to stay. It may be months before travel restrictions and social distancing rules are relaxed throughout the United States, and in that time, virtual home tours are continuing to gain traction. Although they started as a safety precaution, buyers and sellers alike are realizing the benefits.
Open houses have long been among the most effective ways to show off any home. They generate excitement and provide opportunities to meet qualified buyers. Virtual open houses have the potential to be just as effective. Plus, they have some advantages all their own:

With the coronavirus pandemic hitting its stride this spring selling year, it comes as no surprise the real estate industry has seen an enormous spike in demand for virtual home showings—some in the triple digits.Â
Sales associates with a mindset of adapting to change and adopting new technologies—like virtual open houses and showings—are paving their ways to future success.
Shelter-in-place orders and social distancing haven't necessarily lessened the interest of would-be buyers to shop for a home or sellers wanting to keep the ball rolling toward the sale of their homes.Â
Consequently, sales associates embracing today's real estate market are incorporating virtual open houses to keep their businesses growing and provide more modern service to their clients.

As a real estate professional, staying ahead of the curve and discovering new ways to make your business profitable is the secret to success.
Adopting modern real estate technology is essential to keep your business moving forward when life's challenges get in the way.
While COVID-19 has changed the real estate industry, it has not brought it to a screeching halt. Using technology and marketing, your sellers can show their property to buyers without them physically entering the home using Virtual Open Houses.
Previously, sales associates used Virtual Open Houses as an online marketing tool. Today, virtual open houses posted to social media sites like Facebook and Youtube are the sweetheart of the real estate industry for targeting the needs of sellers, buyers, and you.

Video marketing has become a more vital tool for real estate sales associates than ever before, as the coronavirus disrupts how the real estate industry normally does business. But speaking on camera can also be intimidating, especially if you haven't done it before. Nobody handles video marketing flawlessly the first time they try, and that's okay! With the right tips and a bit of practice, your intelligence, integrity, and honesty will shine through for your audience to see.
We respect your concerns about privacy and value the relationship that we have with you.
Like many sites, we use cookies on our website to collect information to help improve your browsing experience. The cookies that we use allow our website to work and help us to understand what information is most useful to visitors.
For the best website browsing experience, please enable cookies. Go here for instructions on how to enable cookies on your browser.