Articles Tagged "Online Brand"

Delta Media Group's Blog Home

Subscribe and receive email notifications of new blog posts.




rss logo RSS Feed
Automation | 10 Posts
AVM | 4 Posts
Blogging | 9 Posts
Branding | 13 Posts
Conversion Rate | 1 Posts
Coronavirus | 5 Posts
CRM | 9 Posts
Delta Services | 2 Posts
Delta Tech Talk | 2 Posts
DeltaNet | 24 Posts
DeltaNet 5 | 8 Posts
DeltaNET 6 | 14 Posts
Email Marketing | 14 Posts
Fusion | 1 Posts
Holiday | 5 Posts
Lead Generation | 29 Posts
Link Building | 1 Posts
Local SEO | 7 Posts
Marketing | 13 Posts
News | 5 Posts
Online Marketing | 22 Posts
PPC | 2 Posts
Press Release | 1 Posts
Press Releases | 4 Posts
RESO | 2 Posts
SEO | 26 Posts
SMS Texting | 6 Posts
System Update | 41 Posts
Tech Tuesday | 286 Posts
Video Demos | 1 Posts
Video Marketing | 10 Posts
Web Design | 4 Posts
Webinar | 22 Posts
Website Design | 12 Posts
New Website | Modular Site Design | Search Engine Optimization | SEO | Social Media for Real Estate | News | Industry News | DeltaNet | System Updates | Mobile | Conference | Webinar | Culture | Reviews | Listing Videos | Blogging | Recruit and Retain | Open House Listings | Live Chat | Facebook | Social Media Marketing | Delta Media Group | Agent | Email Marketing | web design | Mobile First | Mobile Responsive | Video Marketing | Local SEO | More Leads | Lead Generation | New Releases | CRM | Zillow | RESO | Property Search | Customize Search | My Customer for Life | E-Newsletters | Responsive Website Design | Real Estate Agents | Upgrade System | Grizzard Commercial Real Estate Group | Employees | Coldwell Banker HPW | Coldwell Banker Howard Perry and Walston | Wardley Real Estate | BHHS Homesale Realty | Real Estate Marketing | Sales Associates | Unlocking Your Potential | Instructional Series | Video Series | Mike Minard | Facebook Marketing | Content | Content Marketing | Customer Reviews | Customer Testimonials | SOLD Listings | HTTPS | SSL Certificate | Google Requirements | Social media advertising | Facebook ads | Open House Connector™ | Coldwell Banker Bain | Teams & Agents | Ad Wizard | Pipeline Manager | Convert Leads | Process Referrals | Find Prospects | Old Dominion Realty | Hyperlocal content | Public Transit | Public Transport | Coldwell Banker Prime Properties | New Construction Homes | Builders and Communities | Luxury Real Estate Marketing | Online Marketing | Digital Marketing | Automation | A-I Driven Marketing | Properties in Motion | AVM Reports | Reverse Prospecting | Inrix Drive Time | Work remotely | Campaigns and Action Plans | DeltaNET 6 | Coronavirus | Virtual Open Houses | Facebook Premieres | Market Watch Reports | Seller Reports | Tech Tuesday | Harley Wolfarth | Guest Blog | Real Estate News | Real Estate Marketing and Technology Magazine | LeadingRE | Franklin Stoffer | Real Estate Sales Success | Instagram | Real Estate Technology | SMS Texting | Real Estate Text Message Marketing | Haring Realty | Peter Haring | Aaron Geh | Allison Rybarczyk | Arizona Best Real Estate | Training, Tools & Tactics | Email Drip Campaigns | Old Colony REALTORS® | ReTechnology | Listing Presentations | CMA | Brand Building | Online Brand | Local Showings
February
22

How much value does your real estate website add to your practice?

Everyone knows "you have to have a website." And for real estate agents and brokerages, that's even more true. Some of the most successful real estate professionals, in the United States and throughout the world, generate a substantial portion of their leads through their own site — as much as 50%.

These days, future customers are far more likely to hear of you online than through an in-person event or non-digital advertising. That's because Millennials and the fast-emerging Gen Z homebuyers almost universally start their search for a new home online.

Understandably, most real estate experts aren't masters of real estate website design.

They tend to launch a basic website and then hope for the best. There are lots of DIY website builders out there and cut-rate services that promise something "good enough." Unfortunately, this can undermine your efforts to develop a branded, high-impact website that makes a difference.

How Your Website Can Serve as a Resource for Current and Future Customers

Your website acts as your digital "first impression."

When someone is thinking about entering the housing market, they will usually spend a lot of time looking at properties before they ever consider reaching out to a real estate agent. They might start seeking inspiration on sites like Pinterest or Instagram before they begin looking at live listings.

Once their interest is piqued, only then do they look for a local real estate professional to help them. But in the process, they usually check out a half-dozen local agents and brokerages — or even more. So, your website needs to achieve two things right off the bat:

  • It must be visually compelling, inviting, and easy to navigate
  • It must provide meaningful value before they schedule a call

That value comes in the form of custom content. "Content" is anything helpful and informative you post on your site to help visitors make an informed decision. In other words, it answers a question or solves a problem they have. Blogs are the backbone of most content, but video is increasingly popular.

Content is especially helpful because it can inspire your guests to join your email marketing list and get future updates they may find useful. It raises your visibility in online search and improves results you get from search engine optimization. However, it's not the only way to make your website work harder.

When you focus on turning your website into a resource, you are putting what you have to offer on the table from the very beginning. People will see the difference between you and other real estate agents, and begin to regard you as a trusted expert — so you're far more likely to be chosen in the end.

Let's look at some of the other ways you can build your website into a resource for customers:

  • Integrate Your Listings within Your Website
    The MLS does an incredible job keeping listings organized and searchable. However, you can also use this marvel of modern technology right within your own website, helping visitors zero in on the best local properties that might meet their needs while maintaining your own branding throughout.

  • Provide Neighborhood-Level Local Insight
    Your local savvy is one of the most important things setting you apart from your peers. Make it count by showing people not only the homes they might buy, but the community they'll be joining. Highlight the best amenities and small businesses – other business owners may even send you referrals.

  • Answer Common Questions Clearly
    Many first-time buyers and sellers will have very little existing knowledge about the process. Look for the best ways to answer their common questions simply. That may mean a library of blogs or videos, a centralized Frequently Asked Questions page or a chatbot that they can pose questions to.

  • Make It Easy to Contact You
    After you start working with a client, it's crucial to set appropriate boundaries — no answering the phone at two in the morning. On a first call, however, seconds count. Be sure your website is set up to send you a text alert if someone sends you an email or message so you can respond right away.

  • Introduce Yourself
    One of the most vital things you can do on your website is start building a relationship. The best way to begin is with a video introduction to yourself. What do you do and for whom? What attracted you to real estate and what makes you different? Video is the next best thing to being there.

The best real estate websites operate as a "one-stop-shop" for everything potential customers might need — before they even reach out for the first time. Contact Delta Media Group to learn more or get started with your own.

December
23

The end goal of your online marketing is to create a reliable source for converting clients, and generating engagement is one of the most important steps that leads to that goal. But with so much competition for attention online, increasing your engagement can feel like an uphill climb. The good news is that growing your online engagement is easier than you might think, with the right tools, tactics, and a willingness to invest consistent effort into achieving your engagement goals.

Know Who You're Trying to Reach and Where to Find Them

Before you get busy with specific engagement tactics for your online marketing, it's critical to understand exactly who you're trying to reach. That's because the best tactics for generating engagement will differ depending on your target audience. Whether you're planning out your website content, social media strategy, or paid advertising, start by considering the needs and online habits of your target audience.

When you know who you want to reach, you can get busy learning about the best places to find them online. This is especially important for social media because different demographics favor different platforms. Research any social platform you're planning to use ahead of time, integrate best practices, and ensure that you're investing your energy in the places that will deliver the best results.

Invest Your Time Wisely on Social Media

While there are many places to grow your engagement and guide people to your website, it's tough to top the efficiency of social media. With the right tactics, you can spend more time generating engagement on social platforms and less time thinking about what to do next.

  • Less Promotion, More Conversation
    Spending too much time on promotion and not enough time on conversation is one of the easiest mistakes to make with social media marketing. That doesn't mean that you can't showcase listings or highlight all of your great content. It just means that the most successful real estate brands and agents on social media invest significant time in engaging with their audience. Always remember that engagement is a two-way street, especially on social.

  • Want Engagement? Start by Asking Questions
    If you want to inspire conversations and get your social connections to engage, asking questions is the perfect place to start. Think about questions that speak to the needs of your target audience, ask them often, and encourage your audience to ask questions, too. By answering questions, you can advance the conversation and build trust by demonstrating your real estate expertise.

  • How Social and Your Website Work Hand in Hand to Generate Engagement
    Ideally, you want a seamless experience between your social media pages and your real estate website. The content on your website should be easy to find on all of your social channels, and visitors to your website should be able to connect with all of your social accounts easily.

  • Create a Social Schedule and Stick to It
    Achieving your engagement goals is so much easier when you have a plan for how to get there, and a social schedule so that you'll always know what to do next. When you know how to reach those goals, you can use your social media time much more efficiently and effectively.

Create Content That Tells Stories and Encourages Conversations

The content that you create for your real estate website, blog, and social media should be one of your best sources of engagement. When you share content on social, jump into the comments to start the conversation. When you're thinking of content ideas for your blog, focus on topics that will encourage your audience to ask questions and leave comments.

And don't be afraid to branch out into new types of content! Video content is easier than ever to create, and it's a great tool for generating engagement. People are more likely to feel a connection when they can see your face, listen to your voice, and hear directly from you. In addition to attracting people to your website, your content is a powerful tool for keeping them there once they arrive.

Track Results to Find Out What Works Best for Your Brand

Not every engagement strategy will be the right fit for every agent or real estate business. That's one reason why it's so important to track your results, look at your analytics, and refine your strategy over time. It's easier to grow engagement when you have data-based insights on what works best with your audience.

No matter what else you do to grow your engagement, remember that authenticity is key. When your audience feels like they can connect with you on a human level, they're more likely to engage. That's true for social media, your website, and all of your real estate marketing efforts.

November
10

Most of your future customers will find you online — be sure you're making it easy!

Millennials are the #1 generation in the housing market. At the peak of the pandemic, with interest rates at historic lows, Generation Z made a showing, too. That cohort has returned to an "old-fashioned" approach, seeing homebuying as an important path to growing wealth.

They'll be ready to work with you much sooner than you might think.

And they're looking for you... on their phones.

Yes, just about everyone has adapted to the smartphone era. Pew reports 97% of Americans have cell phones and 85% of those are internet-capable smartphones. But no other generation has the same level of technical savvy and "always-on" connectivity as this up-and-coming young group.

To win their trust, you need a polished, professional online presence.

Turn Your Online Presence Up to 10 with These 10 Tips

Even if you work in a niche that skews older, Millennials and Gen Z will be part of the decision-making process before you know it. So, there's never been a better time to take a close look at the way you present yourself online and ensure your digital brand is compelling.

Here's how to do it right:

  • Make Sure Your Website Is Mobile-Friendly
    Google now looks at the mobile version of your website first to decide where it should rank in search. What is it finding? Be sure your real estate website has a responsive layout. Responsive means it adjusts to the display size and input available to the user, making it easy to navigate on phones and tablets.

  • Incorporate Texting into Your Marketing Plan
    Millennials and Gen Z alike love text, maybe even more than talking. Research shows young people prefer to avoid voice calls, but they are overwhelmingly favorable to texts. They're even willing to get texts from businesses, as long as they consent first. A text message marketing platform makes it easy.

  • Use Integrated Live Chat
    Of all the different options you can use to connect with website visitors at the moment they're paying full attention to you, integrated Live Chat is the fastest and most effective. It can appear on any page of your website. Highly enticing, it may motivate prospects to ask you a question they might otherwise skip.

  • Be Selective About Social Media
    You don't need to be on every social media platform — just the ones where your customers are found. For most real estate pros, that means Facebook, Instagram, and LinkedIn. Instagram is the most popular platform for real estate photography, and it links directly to Facebook for easy sharing.

  • Make It Simple to Get in Contact
    Texting and social media are helpful on their own, but they're most powerful when they give your leads the chance to connect quickly. The faster you can respond to first-time inquiries, the more likely you are to get a customer, so configure and monitor notifications during work hours.

  • Once You're Set Up, Use Automation
    Once your social media profiles are fully set up — with every form filled out and brilliant, branded images in every space — set realistic goals for posting each week consistently. Social media automation lets you plan your posts in advance and send out instant, event-driven updates in less time.

  • Set Up an Email List to Capture New Leads
    Most first-time visitors to your website aren't ready to do business — with you or anyone else. But that's okay if you use email marketing. Email marketing automation means you can stay in contact with leads for weeks, months, or years, building trust along the way until they choose to take action.

  • Boost Your Best Listings with Targeted Social Ads
    Social media ads can get eyes on your listings in a hurry, but it's crucial to go in prepared. Not knowing the ins and outs of setting up their ads, business owners often lose money. Ad Wizard is a self-service tool that helps you launch ads for your listings and track their performance at a glance.

  • Be Consistent and Purposeful About Your Website Content
    Content marketing is a method of attracting targeted visitors to your website by answering the burning questions they have about the homebuying process. This helps raise your visibility in online search, so be sure you are posting at least one 800-word article a week aligned with your audience's interests.

  • Use Website Analytics for Continuous Improvement
    A real estate CRM suite brings together the data from your email, social media, and website so you can focus your attention on what really works. Total visibility in one location enables you to understand where visitors are coming from and what they do once they reach you.

Contact us at Delta Media Group to learn more about digital marketing in real estate.

May
27

Compared to all the other real estate professionals in America, what makes you special?

Phrased that way, this might feel like an intimidating question. But rest assured, there is an answer. The way you respond shapes your business in profound ways.

Here are examples of ideas other real estate experts like you have had:

  • "I'm special because nobody else knows the Borough of Brooklyn like I do."

  • "I'm special because I truly understand what goes into senior downsizing."

  • "I'm special because I bring years of negotiating experience to my clients."

The question is, how can you communicate your advantages so your leads will know and remember them? The solution is found in online branding.

Online branding is crucial because the majority of your future clients will find you online first. They might read about you on your website weeks or months before they actually expect to reach out to a real estate agent.

The first impression you make helps determine whether you're the one they eventually choose.

Exactly What Is a Brand, Anyway?

To clear up confusion, it helps to understand what branding is not:

  • Branding isn't just about your values, even though your values are part of your brand

  • Branding isn't just about your visual identity, such as your logo, color scheme, or fonts

  • Branding isn't just what you say about yourself, but also what others say about you

You can think of branding as a structured and intentional approach to communicating what you want others to know and remember about your business. Branding isn't just visual; it's everything you put out into the world, including how you interact with people professionally.

Likewise, things other people say about you — such as reviews on third-party sites like Yelp — become part of your brand when someone learns about you by reading them. But if you've taken time to think deeply about your brand, you'll be able to positively influence even the factors you don't directly control.

What Do You Want Your Brand to Represent?

There are several questions you can ask yourself to get to the heart of your brand:

  • Who Is Your Ideal Customer?
    After a little time getting used to the industry, this is the most crucial question any real estate pro can ask. All branding is directed "to" someone, and you'll need to know that person's characteristics. Marketing to first-time Millennial homebuyers is very different from marketing to Baby Boomers. Who do you want to serve, and what are their pain points? What demographics do they fall into? How do they research real estate issues?

  • What Is Your Mission?
    You might think of your mission as your promised experience, what you want to deliver for everyone who picks you over the competition. For the agent focusing on those Millennials, it might be something like: "Make the home buying process easy and stress-free for people aged 30-40 searching for their first home." Whatever you choose as your mission, it's most effective when you can express it in a single succinct statement.

  • What Can You Provide That Others Don't?
    Scroll back to the beginning of this article and take another look at the three answers people gave when they were asked what makes them special. Each statement provides insight into what they have to offer that most other real estate pros won't. Since everyone brings their own unique perspective to real estate, each person has their own grab-bag of specialized skills that can differentiate them from their colleagues.

Three Ways to Express Your Unique Brand Online

Once you have clarity on your brand, here's how to bring it to life online:

  • Blog Regularly in Your Areas of Expertise
    Every blog post serves as a preview, a tantalizing taste of the value you can offer when someone chooses you as their agent. By publishing regularly, you strengthen your credentials as a local expert. In the process, you can also raise your visibility in online searches on topics relevant to your business.

  • Embrace Branded Real Estate Video
    Video truly is the next best thing to being there. It's not just for listings, either: it's the ideal way to introduce yourself to new website visitors. The more video content you produce, the more chances people have to feel like they know and trust you. Some agents augment practically all of their blogs with video.

  • Amplify Your Voice on Social Media
    Instagram, Facebook, and LinkedIn all provide amazing opportunities to further your brand. Take the time to lavish attention on every element of your profiles, from header images to headlines. Then, share new content as it comes out. That should encompass blogs, videos, new listings, and any news that matters to you.

With best-in-class marketing automation, Delta Media Group helps you showcase your brand with confidence. Contact us to learn more.

February
9

Vaccination is underway, but virtual tours are definitely here to stay. It may be months before travel restrictions and social distancing rules are relaxed throughout the United States, and in that time, virtual home tours are continuing to gain traction. Although they started as a safety precaution, buyers and sellers alike are realizing the benefits.

Open houses have long been among the most effective ways to show off any home. They generate excitement and provide opportunities to meet qualified buyers. Virtual open houses have the potential to be just as effective. Plus, they have some advantages all their own:

  • Since it means no travel, more people can attend a virtual open house.
  • Sellers can hold more open house events without disrupting their lives.
  • In many cases, attendees can go back and review open house footage.
  • Buyers from out of town or out of state can be included more easily.
  • Participants can ask questions and zoom in on key home features.

Agents Open the Door to Success When They Master Virtual Open Houses

The virtual open house has been an unexpected hit with agents, too.

Giving a virtual tour draws on the skills you already have, but it also calls on you to grow and stretch. More agents are getting comfortable both in front of and behind the camera. This, in turn, equips them with more fluency in video marketing, one of the most powerful methods for promoting any practice.

While there are a few different ways to set up a virtual open house, live streaming video has become more popular than video filmed ahead of time. While static video offers more control and a strong environment for practice, live streaming video is the gold standard thanks to its interactivity and personal touch.

But how can you overcome the learning curve quickly? Use these tips to get it done the right way:

  • Get Familiar with Your Hardware and Software
    You don't need a fancy camera to give a great virtual open house. However, you should know exactly how it works and how to get the most from it. Get plenty of practice with your camera and streaming software before you plan your first event. Properties in Motion is an all-in-one solution you can use with confidence.

  • Stage the Home Before Your Tour Begins
    Yes, most of your favorite home staging techniques still apply. It's crucial to de-clutter, but no fresh-baked cookies are necessary! When staging, be sure lighting conditions in each room are ideal for your camera. This may sometimes mean bucking old wisdom — use a little less natural light to reduce glare.

  • Experiment with Tripods
    While many real estate agents are comfortable carrying their phone, tablet, or video recorder from room to room, some feel that this provides an unsteady and incomplete picture. Try using a tripod to stabilize panoramic shots of each room. You can carry a lightweight one or set up inexpensive tripods in each room.

  • Promote Your Virtual Open House Early
    Virtual events can feel less urgent than in-person ones. With that in mind, you want to leverage every tool at your disposal to begin promoting early. Start with the local MLS, but don't stop there. DeltaNET customers can automate email messages and target social media updates to prospective event attendees.

  • Make Time for Your Tour
    You should schedule at least as much time for your virtual open house as you would for a face-to-face event. Pencil in additional time to tour each room. Leave ample time to answer questions both during and after the tour, too. These conversations are crucial for building buyer enthusiasm.

  • Use Your Tour Footage for Video Marketing
    Not everyone interested in a property necessarily has the time to go to your event. That's fine: through the magic of video editing and platforms like YouTube, you can make it all available to them. Use your DeltaNET real estate CRM to quickly send out a post-event email linking interested subscribers to the videos.

  • Follow Up With Your Attendees
    While your no-shows review your video and get up to speed, be sure you reach out to those who had a chance to tune in live. Delta Media Group's Open House Connector is the best way to capture, centralize, and act on participant information. Find out what they loved about the home and keep the conversation going!

  • Remember: You Are the Co-Star
    The home may be the star in your virtual open house, but you are the co-star. It may take a few tries before you are comfortable, but always strive to bring all of yourself to the presentation. Whether it's your winning sense of humor or your unbeatable market expertise, build relationships by bringing your unique energy.

Contact us to learn more about virtual open house success from the real estate marketing experts.

October
21

Building Your Brand Online
When you tell a story, every detail matters. The more vibrant the portrait you paint, the more likely the story's receiver becomes invested in its outcome.

This fact is true when you're telling a traditional story, and it's equally important in real estate storytelling. The story you tell through your blog, your real estate website, or social media channels is your best opportunity to help shoppers fall in love with your local markets and your business.

Click Here to Read More...

Schedule a Demo

Schedule a Demo