Posts with tag 'Mike Minard'
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- 2026 | 29 Posts
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4
How accurate is AI, and can you generate more business with it?
Much of the AI discussion I have seen of late is heavily focused on the automation of content creation. Even within our industry, much of the focus in AI discussions has been on the topic, along with the automation of tasks.
There are some obvious examples where AI is being leveraged within our industry, such as creating blog posts, curating individual email or newsletter content, and even website content and listing descriptions. However, very little time is being spent discussing where and how deeply embedded AI can go beyond simply creating more user engagement to where it is truly generating more business.Â
I have been pushing AI for ten years now. I...
1
Strategies For Using Technology: Best-in-Breed VS. All-in-One
As I sit in my home office, I find myself gazing out the front bay windows staring at the bright green grass that's starting to grow, the Bartlett pear trees that are beginning to flower, the pine trees blowing in the wind and the oak trees lining the streets. Spring is finally here after what seems to have been a long Ohio winter.
The picturesque, almost mesmerizing view is perfect for clarity breaks. It makes me think of past times; it's hard to believe that Delta Media Group® turned 28-years-old this year. I don't know if there is a dog-years equivalent for technology firms, but 28 years seems like 100 in "technology years."
This got me thinking about how Delta has evolved into an all-in-one provider. In 1994, the journey started with simple real estate websites that contained property photos an...
26
Creating a Marketing Culture for Ongoing Seller Leads
As I write this article, I find it curi- ous to note that about half the real estate news stories I read this past week related to low housing inventory and how to get more listings. All the articles were coming from the perspective of things you "can do now to get more listings." While I appreciate the reality that you need to take action now to get more listings, I want to approach the topic of low housing inventory from an entirely different perspective.
For over 10 years, I have seen a problem with the residential real estate industry as a whole.
What is the problem I am talking about?
It is the fact that a good number of real e...
29
Biking Toward a Better DeltaNET
The concept of this article began in July 2020. At the time, I wanted to craft a story that could convey the role that cycling played in the development of DeltaNET™Â
But before I get into sharing the story of cycling as it relates to DeltaNET™ 6, I want to share more about my love for the sport of cycling; or simply riding a bike. It all started in 1979 when I was seven years old.
To this day, I have clear memories of going with my dad to buy my first bike. I had my heart set on getting a Redline BMX racing bike in chrome with red lettering and red accents. Unfortunately, a new Redline BMX bike was too expensive, so I had to settle for a dark purple metallic no-name used BMX bike that fit the budget. That day was the beginning of what turned into a love of riding bikes that has lasted my lifetime.
With my new dark purple metallic BMX bike, I found what I con...
12
A New Chapter in the Real Estate Story
While 2020 was a year of tough changes that were mostly forced upon us individually and as an industry, I see 2021 as the year the real estate industry embraces those same changes. A new chapter in the real estate story is about to begin, and I see our industry rising to the challenge.
It seems that nearly all the real estate firms we speak with are working on acquisitions and mergers, while also working on streamlining their business with office, technology provider, and marketing platform consolidations, and more workflow automation.
The change that excites me most is the workflow automation.
All the other changes have been very common in the real estate industry for the past twenty years, but, workflow automation, true workflow automation, has not been common to the real estate industry as a whole. In fact, it was only the "disrupters" in our industry tha...
