It's not hard to find real estate marketing advice online—but proven, high-quality marketing tips are a different story. Too often, agents simply go along with the crowd, embracing the latest "hot" marketing trend, even if it's not actually delivering great ROI. Worst of all, some of these marketing trends can actively hurt your chances of landing new clients or getting a home sold. If your marketing tactics don't inspire confidence, then how can you expect buyers to be confident in your ability to close the deal? Make the most of your real estate marketing investment, by avoiding these real estate trends that need to die in 2019.
Whether you're a personal Facebook fanatic or prefer to keep things strictly business, there's no doubt that the platform is a valuable place to exchange ideas with like-minded people. REALTORS® have much to gain from engaging through Facebook—and we're not just talking about social media marketing.
Are you tired of spending too much time—AND MONEY—on paid advertising services that charge a sizeable set-up fee, allow for little flexibility, and requires you to log in and out of third party websites?
Our team at Delta Media Group® has been hard at work developing a new DeltaNet platform feature: Ad Wizard™--a bit of technological "magic" that takes the hassle out of launching paid advertising campaigns.
Ad Wizard gives our clients (both brokerages and real estate agents) the power to capture the attention of prospects on Facebook (Instagram and Google to follow) with only a few clicks and without ever leaving our platform.
The Wizardry is the DeltaNet
Using listing information already in our platform combined with key demographics, you can run ads to promote your services where your prospective customers spend most of their time online: social media sites and Google.
Here's where Ad Wizard's magic comes in:
Delta Media Group is proud to announce the launch of our latest new release to the DeltaNet™ platform: Open House Connector™.
Open House Connector™ is an app designed for IOS* (downloadable through the iTunes app store) designed to run on your iPad and presented at your open house. Open house guests can sign in and answer questions collecting valuable information and gathering contact information to follow up. It allows guests to quickly give you feedback and streamline the process of getting these leads into your CRM system.
Move over Millennials, because a new generation is about to enter the housing market for the first time. Generation Z—comprised of people born from 1995 to 2010—is coming of age, with "older" members of the generation entering their early and mid-twenties. While they share some similarities with Millennials, Generation Z is the first generation to truly grow up in the digital age. Now they're graduating from school, starting families, finding careers, and of course beginning the search for homes of their own. That means it's time to start thinking about how to market to a new generation of homebuyers, and we're here to help with a guide to real estate marketing for Generation Z.
No matter what platforms you prefer for marketing your real estate business, there's no doubt that visual marketing is a massive key to attracting qualified real estate leads. That's just one reason why Instagram, one of the most popular social platforms in the world, is also among the best places online to promote your real estate business. Having a plan based on proven practices is crucial to Instagram success, and we're here to help you get started with four tips for growing your real estate business with Instagram.
There's no doubt that online search is one of the most important tools for helping prospects find your real estate business. According to the National Association of REALTORS®, 50 percent of real estate customers find the home they eventually buy through online search, and plenty more use search to identify the real estate agent who helps them find the right home. So it's important to make your website as search engine-friendly as possible, which starts with using the right real estate keywords. Today, we're going to take a closer look at what real estate keywords are, how they work, and what you can do to leverage the power of keywords for your real estate website.