Posts with tag 'Mobile First'
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28
How to Take a Mobile-First Marketing Approach
The smartphone revolution has fundamentally altered how people discover, research, and purchase real estate. Mobile devices now account for over 70% of property searches. Yet, many real estate professionals still design their marketing strategies with desktop users in mind, then try to adapt for mobile as an afterthought. This backwards approach is costing agents valuable leads and opportunities. A mobile-first marketing strategy is best for your business to align with modern consumers.
By leading with mobile design, you're not just adapting to trends — you're aligning with consumer behavior. Today's homebuyer expects information that's quick to access, easy to understand, and immediately actionable....
24
Why a Mobile-Optimized Website Is Essential for Success
We live in a mobile-first world, with over 60% of all Internet searches coming from mobile devices. And each year, more people turn to their phones to search for homes.
What does this mean for your real estate business? It means that for your website to succeed in the current digital landscape, it must be mobile-optimized. Making your site easier to find and more user-friendly, a mobile-optimized website benefits both you and your customers.
The Advantages of Mobile Optimization
Although any real estate website can improve your business's digital presence, a mobile-optimized site with all the best feature...
20
Inman Connect New York 2017, Google Testing, and Changes to Your Web Site
At Inman Connect New York 2017 this past week there was a speaker that spoke about the importance of real estate web site performance. The speaker was Raluca Monet from Google.
During Raluca's presentation I guess she asked all the attendees in her session to test their own web site using testmysite.thinkwithgoogle.com. She was willing to give anyone that had at least a 90 for all three scores a prize. Not one person in the session had a web site that scored that well. She then asked if anyone had a web site that scored at least two 95's or higher. No one did.
12
Mobile Real Estate Websites Trending for September 2016
The trend of increasing mobile web site traffic continued in September 2016. Last month showed that mobile real estate web site traffic to be at 52% of overall real estate web site traffic for real estate companies.
So, what does this mean for your real estate business?
With mobile now taking a solid lead in real estate web site traffic now, more than ever, is the time for real estate companies and agents to focus on the mobile consumer. But, what does it really mean to focus on the mobile consumer?
17
Home Search on Mobile Devices Continues to Grow
What You Need to Know About Mobile First Web Design
Summer is prime house hunting season—I'm not telling you something you don't already know.  Google confirmed it when they reported that July is the month where real estate-related search terms typically spike. Combine that with the fact that 89 percent of home shoppers use mobile devices to search for homes, and I have to ask … Will your company be ready to capitalize on the 2016 selling season?
