Marketing is vital to the success of any real estate business, from individual agents and the smallest boutique firms to the largest national brands. But is your marketing sending the message that you intend? Just as importantly, is it differentiating your services from the competition in a meaningful way? Now is the perfect time to take a fresh look at your marketing and make sure that it says exactly what you want it to say about you.
Consistency Is Key
In the rush to grab the attention of your audience, it can be easy to forget that one of the most important goals of marketing is simply to get them to remember you. Not just your logo, but your business, what it has to offer, and how you can help them. When someone from your target audience in your target markets sees your marketing materials in any setting, you want them to associate it with your brand right away.
That's why it's so important to ensure that your marketing materials, from digital ads to postcards, have a consistent, seamless feel and appearance. Your logo is part of that consistency, but so are the color schemes that you use, images, fonts, and messaging. It's much easier to have your marketing say what you want it to when your audience immediately associates it with your brand.
How Are You Adding Value?
From blog posts on your real estate website to your latest updates on social media, it's important to always keep one question in mind: How are you adding value for your audience? Your audience encounters marketing constantly, whether browsing on their favorite device or seeing billboards when they drive down the highway. If a piece of marketing doesn't add value for them, then they know how to tune it out quickly.
In real estate, your knowledge of market trends and the communities where you do business both create dependable opportunities to add value to your marketing. From email drip campaigns to AI-driven newsletters and content, there are endless opportunities to add value by informing your audience. Integrating information on topics that matter to your audience into your marketing will help you keep their attention, and provide insight into the type of local knowledge they can expect when they choose your services.
Unlock the Possibilities of Localized Content
The content that you create is one of the most effective, reliable tools for adding value and differentiating your brand from the competition. Don't just give your audience the Census facts about a neighborhood. Take them on a video tour of the neighborhood, or create a blog post on the best places in the neighborhood for a meal. Don't just tell parents that a neighborhood is great for kids. Give them a rundown on some of the best local attractions for kids, or highlight annual events geared toward families.
The same basic idea applies to any real estate audience that you're aiming to reach. Consider the needs of that type of client, the benefits of the communities where you do business, and the way that those things intersect. It's not just about the cost of a home, or the quality of a school district. It's about the lifestyle that they can expect to enjoy when they live there.
Building Connections Requires More Than Branding
Especially for individual agents, one of the easiest mistakes to make with digital marketing is to only focus on what you can do. In competitive markets, your audience is likely to receive marketing materials from multiple agents, each one highlighting statistics about the successes of that agent. While this can certainly be useful information, it's shared so commonly that none of the ads really set themselves apart.
One way to stand out and be more memorable, especially with social media marketing, is to share a little bit more about the person behind the image of the agent. Do you love cats, long walks at local parks, spending time with your kids, or volunteering at a local non-profit? Do you have special experiences in the markets where you do business or a unique perspective from living in many different places? All of these things can help you stick in the memories of your audience in a way that statistics or generic marketing statements can't match.
It's Time to Make Your Marketing Work for You
Your marketing can do so much for your brand, but it works best when you invest conscious effort into making sure that it says exactly what you want it to say about you. Remember, too, that where your marketing is seen plays a role in what it says. If you want to appeal to a modern real estate audience, then it's critical to invest in modern marketing tools and tactics.
Nearly 40 years ago, a school principal took a leap of faith and started a small real estate firm in Mansfield, Ohio.
They say it's never too late in life to switch gears and try something new. While many people talk about changing their careers, very few actually do it once they get comfortable. Arnold Haring, an Ohio elementary school principal, started selling real estate as a side business in the late 70s. A decade later, in 1983, Haring Realty was born. Now, nearly 40 years after the firm's conception, Haring Realty is led by Arnold's son, Peter, and is still operating in Ohio. Arnold's courage to make the change led to success for both himself and his family.
"My dad started the business. He was an elementary school principal, and he decided he wanted to earn a little extra income," says Peter. "And before he knew it, it took on a life of its own, and he decided to throw out a shingle and get started."
Over the past 40 years, Haring Realty has grown substantially. The company now has three office locations along with a welcome center in Mansfield on North Main Street. Haring Realty provides home buying, home selling and relocation services for their clients. They offer well-developed, strategic programs to bring buyers and sellers to the top of the market. They also do commercial real estate.
"Where Caring is Key"
The staff at Haring Realty feels that caring for one another and their customers is of utmost importance. That's why their motto is "where caring is key."
"Caring is kind of in our DNA," says Peter. "My dad had that kind of mindset of caring for the customer. And so, we try to hire people that have a servant's heart or a servant's mindset."
Everyone at Haring is considered part of a family, and they believe that "a good family is on the same page." That means being a team player, which comes with certain characteristics.
"I read a book a while back called the Ideal Team Player by Patrick Lencioni, and in it, he suggests that the ideal team player has three characteristics," says Peter. "Team players are hungry, humble and people smart. So, if we want to have a cohesive family, we all need to be team players."
Hunger is the willingness to go after business, and humility is the willingness to learn and listen to what the customer wants. At Haring, they consider humility "key," therefore, it is what they look for most when recruiting new agents. People smart refer to interpersonal skills and a person's core values. Haring Realty has a specific set of core values they practice and instill in their agents. These values are respect, thankfulness, reputation, community, productivity and excellence.
"While Haring Realty is not a Christian business, my faith in Jesus Christ has greatly influenced me and my organization's core values," says Peter. "So, one of our first core values is respect. And that's because everybody is made in God's image. And so, we hold our customers in high regard, and we hold our coworkers in high regard, so they're important people."
At Haring Realty, they foster these values at their weekly sales meetings. They also build on this culture they are creating by hosting "lunch and learn" sessions, where they will come together to develop proficiency with their technology platforms, like DeltaNET®, or work on their selling skills.
When speaking about the lunch and learns, Peter says, "We'll bring in some pizza, and we will not just have a training presentation, but we will actually workshop, work on some of our technology tools, practice the use of those technology tools and learn from each other."
The Power of Marketing
According to Peter, entrepreneurship seemed to run in the Haring family. His grandfather was in the meat business; he was the owner of Haring Meats. As a business owner, he always stressed the importance of marketing and advertising. Because of this, when Arnold started Haring Realty, a marketing manager was one of the first positions he hired. This focus on marketing was key to the initial growth of the company and one of the reasons the company is so successful today.
"One of the things my grandfather always preached was, you want to make your sign as big as possible." Peter continues, "And he always preached to my dad and his siblings when laying out the meat in the meat cooler that it's all about merchandising and setting that up to look really attractive when a customer walks in the door."
Due to his grandfather's advice, having stunning photography and video to appeal to clients was a big part of Haring Realty's marketing strategy from the very beginning.
"We decided a picture's worth a thousand words, so we always did color photography. And we were the first company in our market to think we had to have good photography."
That being said, Peter mentions that his mother was their first-ever photographer. He recalls a time before everything went digital, and photos still had to be developed.
"She was our first photographer, and I remember her making trips to Walmart every day to develop stacks of photographs," says Peter. "Since that time, we've had professional photographers take our photos."
Peter believes that one of the key components of good marketing is rolling with the punches. Whenever there is a shift in technology or a shift in the industry, Haring shifts with it. For example, they were one of the first real estate companies ever to have a website in the late 90s. None of their competitors had them, which gave them a huge advantage in the market. They were also one of the first companies to have a magazine to advertise their listings. These were distributed through the mail and in local stores. Aside from making their own, they advertised in other real estate publications such as Harmon Homes.
"As the market changes, our culture is changing, and the profile of our buyer is changing. We also have to change, and we have to be relevant," says Peter. "So, we've always tried to identify, okay, are there any new tools or approaches that more effectively reach today's customers? Where are the opportunities."
Tapping Into Tech
As mentioned before, Haring Realty tends to move with the times and quickly adapt to the new way of doing things. This is also true when it comes to technology. They have found that with Delta Media Group® they are always up-to-date with the latest technology, which has been a great benefit to their real estate business.
"We tend to be an early adopter of new technologies and different marketing techniques." Peter continues, "For years, we included floor plans with all of our listings. We were the first agency in the Mansfield market to start using Matterport 3D virtual tour technology. Today, we include Matterport with most of our listings, and because it is increasingly imperative that we effectively interact with our clients digitally, our relationship with Delta Media has become more critical."
There are certain features in DeltaNET they've found particularly useful in retaining and seeking out new clients.
"Something that we were able to quickly adopt for everybody in our organization was the My Customer for Life Program," says Peter. "And through that, we're not just sending our past clients or sphere of influence a newsletter, but we're sending them relevant content that's of interest to them individually."
Even with all the issues and changes they face in the uncertain world of real estate, Haring Realty always makes an effort to stay positive. For them, it's not just about looking on the bright side but being a calming force for their clients.
"As we think about serving our clients, it's about being the calm in the midst of the storm," says Peter. "There's a lot of provocative news out there regarding the real estate market, sensational news. And if we can remind our customers of the long view, we essentially can be the people walking on water in the midst of the storm."
When thinking about this, Peter recalls a situation he once found himself in on a flight returning from Hawaii, a situation in which he could have certainly benefited from some positive thinking.
"I remember I was on a flight from Hawaii one time. I'd never had this kind of turbulence before. There's got to be six people throwing up around me, and this lady I haven't spoken a word to, she's gripping onto my wrist like we're going to die," says Peter. "I'm looking up at the flight attendants, thinking, 'Okay, is this normal?' They were nervous, and you could tell they were freaked out. And so, all of a sudden, consequently, I'm more freaked out. So, it always reminds me, as we're serving our customers, to make this a positive experience for them. We have to be the calming influence in that transaction."
The Future of Haring Realty
As they approach their 40th year, Haring Realty looks to continue its growth and success. The first way they plan to accomplish this is by using their technology tools, primarily through Delta, to generate growth and professional development for their support staff and sales team.
"We want to be more effective at using DeltaNET and some of the technology tools we already have to serve both our sales team and our clients more effectively through better communication from contract to closing," says Peter.
They are also implementing several new marketing initiatives, one of which is promoting their properties' communities.
"Each property we're selling is in the context of its community," says Peter. "We have a big emphasis this year on promoting and providing better community information for each of our listings and telling the story of each of our communities as buyers look to where in particular to locate."
Improving their multimedia content for listings is another priority for them. After all, top-notch photography, copywriting and video are all essential to good advertising. Along the lines of enhancing its brand, Haring Realty also plans to upgrade its facilities this year as they continue to meet with more customers in person.
Arnold Haring's leap of faith started this wonderful company back in 1983, and the core values that came with it remain at the forefront of everything they do today. With their positive outlook, care for their customers and unmatched marketing and technology, there is no limit to how high Haring Realty can fly.
One of the most powerful digital marketing approaches is also the least expensive.
Once you set it up, email marketing costs only pennies a month. With an all-in-one real estate solution like DeltaNET®6, you automate the process. That leads to a constant flow of targeted emails that deepen relationships with your prospects, leads, and current customers.
Not sure email is right for you? Experts estimate email offers more than $30 of ROI for each dollar spent. With email, you have the power to inspire your potential customers, helping them get off the fence and onto the market.
Some real estate agents worry about rules and regulations that apply to email marketing. Luckily, all the compliance issues are handled by your CRM as long as it's configured correctly. That gives subscribers a one-click solution for unsubscribing, which represents the bulk of your responsibilities.
In exchange for this little bit of digital housekeeping, you can leverage a powerful opportunity to stay in contact with your entire network all at once — providing targeted, valuable content to each individual on your list based on their specific needs and interests.
That helps you transform your brand and position as a true local authority.
What Email Marketing Drip Campaigns Are and Why They Work
When you look at email marketing as part of your overall digital marketing strategy, you will probably see the term "drip campaign" frequently. A drip campaign consists of emails you send on a regular basis, typically once a week, but sometimes every two weeks or once a month.
With a drip campaign, you are consistently staying in touch. Each subscriber gets useful, informative content that helps them make informed decisions. At the same time, they become more familiar with your brand and what you can do for them.
For a drip campaign to be successful, there are some key aspects to be aware of:
Email List Segmentation
Segmentation means creating smaller "sub-lists" within your email marketing list to ensure the right people get the right information every time. One of the most obvious examples is having a segment catering to would-be homebuyers and a separate segment for those who have completed the buy.
With email list segmentation, you can laser-target each person's questions and worries wherever they are in the process. Segmentation enables you to get more repeat business than you otherwise would and centralizes the process of asking for referrals, too.
Most email subscribers are recruited through the content on your website, though some may join your list through a current home listing or after signing up for an open house. Whatever the case, it's crucial to set expectations upfront, so they are opting in with complete consent.
If you promise emails once a week, email only once a week. Change things up only in the most serious of circumstances. When people understand what to expect, they are less likely to unsubscribe since they trust you to do exactly what you said you would do.
Another aspect of timing is sending out your emails when your target audience is most likely to be active. You can optimize these settings directly from your CRM. For most working adults, online activity jolts upward around lunchtime and again in the early evening after work.
Calls to Action
Every piece of content, from your blog posts to your individual emails, is meant to inspire action in some way. Most blogs will direct people to sign up for your social media or email, for example. Your email, in turn, usually focuses on getting people to call you for the first time to set up an appointment.
You make this explicit with a call to action or CTA. A CTA can be very simple — "add to cart" is probably the most common one along with "call us today." Each email should have one CTA, though it can be repeated throughout the text if the message is long. Without it, most people simply will not take action.
Limited Time Offers (LTOs)
Limited time offers (or LTOs) are common in retail and other industries, but they need a special spin to work in real estate. It makes sense when you take a step back and look at it strategically: The point of an LTO is to motivate people by giving them a sense of scarcity. The same can be done with your listings.
When you have a hot listing that you know will stand out, promote it to those in your list you know are looking in the area. You can make it even more effective by using a video walkthrough or virtual tour to help them see for themselves just what makes the property special.
Contact us today to get started with email marketing drip campaigns from digital marketing experts.
Generational marketing is more important to real estate agents than ever.
In generational marketing, you segment and focus your marketing based on techniques and messaging relevant to an age group. For instance, Baby Boomers often respond to mailers, but Millennials require a technology-forward approach.
There are four generations in today's housing market, each with its own concerns and challenges. Generational marketing crafts customer touch-points to improve their experience and meets them where they are in terms of their unique expectations.
Let's take a closer look at the generations and how they differ.
Understanding the Different Generations in Today's Marketing Environment
Baby Boomers are aged between 57 and 75 years old today. They are the generation that built many of America's modern institutions, benefiting from the post-World War II boom and an environment where many of the country's main competitors were focused on recovering from conflict.
From a marketing perspective, Baby Boomers require a personal touch. They are not as comfortable with digital marketing, but "guerilla marketing" tactics still work well for them. Many will buy their last home in the coming years, though an increasingly large portion has already done so.
Aged 42 to 57 today, Generation X was once known as "the MTV Generation." Most came of age in the "me first" environment of the 1980s, representing a break from their parents' views. Many are now in the prime of their careers, with high disposable income paired with an eye toward retirement.
Over the years, Generation X has tended to prioritize saving over spending, but that doesn't make them spendthrifts. You can reach Generation X with a variety of tactics. Email and social media are mainstays, but traditional mailers and brochures can still be effective.
Aged 26 to 41, Millennials are currently the largest generation in the U.S. workforce. The eldest of this cohort were among the last people to grow up without the internet. Since their teen and college years, "always on" connectivity has become ubiquitous through a panoply of mobile devices.
Living through multiple economic meltdowns, Millennials have usually been wary of large financial institutions and the idea of a home as an asset. That said, they are buying in greater numbers than before. They will make up the majority of both buyers and sellers for the foreseeable future.
Millennials focus more than others on doing their own research online long before they reach out to a real estate agent. As such, they demand an omnichannel digital marketing experience that meets their needs all through the buyer journey. Email marketing is essential to building a relationship with them.
Believe it or not, Generation Z is already making its mark in the housing market. If younger Millennials were the first "digital natives," then Generation Z makes up the first "mobile natives," some of whom had their first iPad or other tablet computer as early as kindergarten.
This naturally shapes the Generation Z predisposition toward digital marketing. With the oldest now 25, fresh waves of Gen Z college graduates will be coming each year. They will be starting careers and even families. In general, they have a very high opinion of the value of a home as an asset.
Many in Generation Z are sanguine about buying a home and even wish to do it before they turn 30. One striking aspect of the recent seller's market is the unexpectedly robust activity of Generation Z. From a marketing viewpoint, they are much like Millennials, seeking authenticity and alignment with their values.
Building a Generational Marketing Strategy that Works
Generational marketing may sound complex, but it is worthwhile, even if you work with many different categories of customers. Contact us today to discover how marketing automation can save thousands of hours of work while giving you compelling, helpful, and effective generational marketing.
Successful real estate agents build trust as experts in their local area. To attract the right customers to your practice, your marketing needs to make a human connection before you meet for the first time.
That may seem like a challenge — and it does take some getting used to — but it is the key to lasting real estate success. When you master it, you make the shift from "chasing down leads" to enjoying a steady flow of lead generation through your marketing.
Many real estate agents and brokers find marketing a challenge.
There are three big difficulties real estate pros can have with marketing:
These are understandable worries to have. Often, an agent or broker never says, "I don't want to do marketing and won't do it." Instead, they find other priorities to occupy their day. Weeks and even months go by without ever getting around to those marketing tasks they find intimidating.
Getting through this starts with busting a big myth about real estate marketing.
Your marketing CAN be approachable — and it can reflect your values and personality.
Step into the Age of Real Estate Digital Marketing
Real estate thrives on relationships. Throughout those relationships, there'll be plenty of times when you need to influence the other person to take the right step – whether that means signing up as a customer or doing what they need to do to move their transaction forward.
Nobody wants to be "that guy," the pushy salesman only out to make a sale.
Luckily, you don't have to be. There's been a big pivot in marketing — not only in real estate but in many other spheres — to make it more friendly and accommodating to the potential customer. It starts with sincere respect for the other person's time, attention, and intelligence.
It wasn't long ago when businesses of all kinds were making hundreds of calls a day to look for potential clients. Those days are over. Customers now have all the information they need at their fingertips, and they're less likely to take unsolicited calls.
As a result, real estate experts are shifting their focus to digital marketing.
The heart of good digital marketing is to solve problems and respond to questions your ideal customer already has. Marketing technology doesn't replace the human element but enhances it, ensuring you can consistently deliver valuable communications to clients and leads based on their own interests.
That fosters the all-important trust that enables leads to become customers. And only digital marketing ensures you're there every step of the way, even if takes weeks or months for the customer to dive in.
Let's look at some great ways to make your marketing more humane and approachable:
Contact us to learn more about digital marketing in real estate.
With the eldest in their cohort entering their 40s, the Millennial generation is coming into its own. It's already the largest generation in the U.S. workforce. In recent years, it is also the top generation in both home buying and first-time selling.
Coming up just behind is Generation Z. Believe it or not, the oldest members of this generation are in their mid-20s. They're finishing college, launching careers, and starting families. One of the biggest success stories of the last few years is their strong showing in the housing market.
While Millennials were once wary of buying a home, they are tired of renting. On the other hand, Generation Z always had high hopes about homeownership. With a mindset that harkens back to their grandparents, they see buying a home as a critical goal for early adulthood.
Both these generations will continue to transform the world of real estate for years to come — and that starts with the adjustments agents and brokers need to make. No matter how skilled or experienced you are, you need a digital marketing strategy to connect with today's customers.
Virtually All Your Future Customers Start their Home Search Online — Are You There?
According to the National Association of Realtors, 95% of buyers reported using the internet to search for homes in 2021. On the other hand, just 7% of those surveyed said they touched a newspaper during their search. The typical first-time buyer was also relatively young, 33 years old.
Regardless of age, 41% of recent buyers started their search by going online to do their own self-paced research. Only 19% of buyers began the process by contacting a real estate agent. Once they did find an agent, 91% of buyers said that person was a "very" or "somewhat" useful source of information.
From the moment buyers first show interest in looking at a home, your digital marketing has a chance to hook their attention. The earlier you make first contact and provide value with useful online resources, the more likely you are to be the agent buyers ultimately choose.
Since many buyers don't reach out to real estate agents until well into their process, your #1 asset in gaining their trust is effective digital marketing. Every piece of digital marketing collateral you create makes it more likely you'll be found in online searches relevant to your business.
When you are found early, you can position yourself as a trusted expert and be there every step of the way. That becomes even easier than ever before with today's sophisticated digital marketing, such as video marketing — which spotlights the human touch and builds real rapport.
Let's take a closer look at some digital marketing "must-haves" for today's agents:
Contact us today to accelerate your digital marketing with the power of automation.
Credibility matters in real estate. As a real estate agent, you want to start building trust with your target audience as quickly and effectively as possible. Trust matters to clients who are considering referring you to people within their own network and to prospects who are sorting through their many options to find an agent they can trust with one of the biggest financial decisions of their lives. Fortunately, there are more tools for building trust with technology than ever before for real estate agents.
Building Trust with the Right Technology
While there are many good, old-fashioned trust-building tips that still apply now as much as ever, we're going to focus on some of the many modern tools that make it easier to build trust with a tech-savvy audience. Not only can the right technology help you build trust, it can also make your life much easier in the process.
Know Your Clients and Their Needs
Most of our tips will focus on building trust with prospects, but it's wise to remember that the process of building trust with existing clients never really ends. One of the best ways to build strong relationships with clients is to remember who they are, their real estate goals, and the details of any interactions that you've already had with them. The right real estate CRM makes it much easier to keep track of all that data and guarantees that you have it at your fingertips whenever you need it.
Build a Great Real Estate Website
A great real estate website might not be the first thing that springs to mind when you think of building trust, but it's a critical factor in a number of important ways. First, modern real estate prospects simply expect any agent they're considering to have an appealing, informative, modern website. Most people start their search for an agent online, so they're more likely to choose an agent with a robust, engaging online presence than an agent with a dated website or no website at all.
But it's not just about being seen. As you'll see in the next few tips, your website is also the most reliable place to integrate much of the other trust-building technology on our list. It's where people will consume your content, be persuaded by your social proof, and discover why your brand is the right choice for their real estate needs. So if you don't have a website or your current one is a bit outdated, a fresh investment in your online presence can be a key first step in building trust.
Share Advice and Expertise with Real Estate Content
One of the most straightforward, dependable techniques for building trust and credibility online is to prove to your audience that you know your stuff when it comes to real estate. Creating informative, timely real estate content, whether it's a written blog post, video content created with your phone, or a mix of both, is the perfect way to show your expertise.
Provide real estate advice, analyze market trends, create neighborhood guides, share seasonal home improvement tips — basically, anything that your audience might be interested in learning about regarding real estate. When done right, your content will continue to build trust long after it's first published on your website.
Integrate Reviews and Testimonials
Few things are more trustworthy than a referral, and social proof essentially serves as a referral from an online source. Social proof consists of things like online reviews and client testimonials, which can have a major impact on establishing your trust with an online audience. But even if they're very happy with your services, a client won't necessarily think to leave a review or testimonial unless you ask. Once you have some reviews and especially testimonials, make sure to showcase them prominently on your website.
Build a Strong Social Media Presence
You likely already use your social pages for social media marketing, and that's a great place to start. But are you taking advantage of the other ways that you can build trust through social? As you build your social presence, you will have more and more opportunities to engage with your audience. That engagement is crucial to building individual relationships that can lead to business, and also for proving your real estate expertise to a wider audience.
Build Trust and Save Time by Investing in the Right Real Estate Tech
For building trust with a modern audience, it's only fitting to use the most modern, up-to-date tools. With DeltaNET®6, our digital marketing services, and an excellent, customized real estate website, you can start building trust as soon as a prospect discovers your brand online. Make your life easier and generate more leads by investing in the right real estate tech to build trust with your audience.
Marketing is often a challenge for real estate agents. It's notoriously difficult to be an impartial judge of your own marketing. That's true not only here in real estate but in virtually all industries. It's a problem faced by companies of all sizes, from solo entrepreneurs to Fortune 50 enterprises.
The crux of the matter is that marketing is subjective. You can develop a blog post, a video, or even ads that excite you, but have you stepped into the customer's shoes? Sometimes, even the best efforts can go awry. And that may lead to missing out on the value of a substantial part of your marketing budget.
Luckily, digital marketing can make the whole matter much easier to deal with.
There'll always be an element of "art" to marketing, but digital marketing is more scientific than ever. That's science in the literal sense: You make a prediction, test it, and gather data. There's more data available about the bottom-line impact of your marketing now than there has ever been before.
That has two powerful effects on marketing strategy:
Using Technology to Your Advantage in Real Estate Marketing
Real estate changed more than virtually any other industry at the outset of the pandemic. Professionals from all across the nation had to work together to develop new ways of thinking about and doing their work. It was crucial to protect both their customers and themselves.
At the same time, the way buyers and sellers approach transactions have also changed forever.
It was once unthinkable for someone to buy a home without setting foot in it. Now, these transactions take place routinely, especially when someone is planning a big move from out of state. A fast-growing population of younger buyers and sellers means more people are managing their home search online.
That has huge ramifications for your marketing.
Many of the trends unleashed by the pandemic will never be reversed. Instead, agents and brokers will be expected to adapt and incorporate new technologies in new ways. Technology is a key driver of your marketing success since you can see its results almost right away. By comparison, ad placements and conventional local media often provide no insight into whether or not you're getting ROI.
Let's look at some concrete ways you can boost your marketing results:
Contact us to find out more about digital marketing today. We look forward to helping you soon.
Staying in touch with clients used to be a full-time job in itself. It meant knowing where current customers stood in their transaction and how leads' decision-making process was unfolding. It often took a day out of each week just to get updated on the latest.
Luckily, today's real estate agents have new opportunities.
The right real estate technology gives you the ability to deliver faster, more personalized experiences to every client. This is true before, during, and after transactions, ensuring a memorable and premium level of service. That can make all the difference in the trajectory of your practice.
It's well known that most people do not go back to their real estate agent three, four, or five years later — even if they were fully satisfied. The reason why is painfully simple: They forget your name. Even if you have delivered stellar customer care from end to end, you are still fighting this basic fact of nature.
The right technology helps you build relationships that are truly unforgettable.
Stay in Touch and Connect with the Best Real Estate Technology
For a modern agent or broker, the cornerstone of staying in touch is having a Customer Relationship Management app for real estate. A CRM helps you — and your customers — by keeping all the data you need centralized in one place. That makes it easy to identify opportunities and follow up effectively.
With your real estate CRM, you'll not only save time — you'll ensure higher quality and more relevant connections. Technology doesn't replace the human element but instead supports you in deepening key relationships in less time per day. That keeps you focused, doing more of what really matters most.
Let's consider some of the ways you can build client relationships with the right technology:
When it comes to full lifecycle support of your customers — the kind of care and attention that creates a life-long business relationship — the best digital technology is indispensable. Contact us to find out more or get started with marketing automation for real estate.
You have probably heard a lot about how valuable video content is as a digital marketing tool for real estate agents, and for good reason. Integrating video content into your marketing strategy is a dependable way to build trust, showcase your real estate expertise, provide valuable advice to your audience, market properties, and give your social media presence a significant boost.
On top of that, creating video content is more accessible, more affordable, and easier to do than ever before. Getting started will still require some effort, but you really can master video content with minimal investment and the potential for major returns.
The Right Tools for the Job
When you hear about video content, you might be thinking about expensive cameras, specialized lenses, drones, and other fancy tech. But the only fancy piece of technology that you truly need to get started is the smartphone in your pocket. A newer generation of phone is ideal because cameras, lenses, and filming technology all tend to advance with each new generation.
You'll also need a few apps, like a film app and video editing app, along with a mini-tripod to ensure you get stable shots. You can certainly choose to invest in more expensive equipment if you fall in love with creating video content, but other than your phone it takes very little investment to get started.
Getting Started with Video Content
Once you have the minimal equipment necessary, it's time to start experimenting, getting used to the tools, and building confidence. Rather than worrying about publishing something right away, make some practice videos to experiment with filming strategies, get used to speaking in front of the camera, and try out your video editing app. Watching videos from experienced real estate content creators is a great way to gain inspiration and pick up some tips on creating your own videos.
After that, it's all about practice and preparation. Some videos might require a script, some might be more off the cuff, and some videos like property tours will require more careful planning. All of these things will get easier the more you do them.
The Most Popular Types of Real Estate Videos
Are You Ready to Become the Next Real Estate Video Star?
Now that you know a little more about the tools required, the steps that you'll need to take to create video content, and the most popular types of real estate videos, all that's left is to work on the craft. You'll notice that many of the most popular real estate videos have a polished, professional look, and that's no accident.
It takes practice to create great videos, but the payoff is well worth the investment. Perhaps one day you'll be the real estate content creator that other agents look to for inspiration and advice when they begin their own journey with creating video content.
How often do you reach the end of the workday feeling like you accomplished everything that you set out to do when the day began? The life of a real estate agent is filled with surprises and unexpected demands on your time. It's so easy to end the day feeling like you missed opportunities to market properties, promote your business, generate new leads, and nurture existing leads.
But it doesn't have to be that way. With the right real estate technology, you have access to reliable, easy-to-use tools that allow you to automate key tasks, make your day more productive, and free up more time to focus on the things you love most about being a real estate agent.
Email Marketing and Lead Nurturing
Email marketing is one the most important places where automation can increase your productivity. Creating and sending email marketing manually takes so much time, and there are so many tools available to automate the process while still sending effective, appealing email marketing materials.
Lead Segmentation and Tracking
Pursuing dead-end leads is a serious drain on any real estate agent's time, but segmenting leads takes time as well — at least, segmenting leads takes time when you do it yourself. Your real estate CRM should provide automated tools for segmenting leads, so that you know which leads are hot, which ones are cold, and where your leads are in the purchasing/sales process.
In addition to lead segmentation, you should be able to rely on your CRM for tracking lead activity with IDX search tracking, as well as tracking saved properties, property searches, and views. All of this information can save you time and allow you to focus on leads that are ready to convert.
Content Creation for Your Blog and Marketing Materials
At the end of a long day of serving your clients and pursuing new leads, how often do you feel like sitting down to write a blog post for your real estate website? Save time by integrating custom content creation for your real estate blog by professional content creators and taking advantage of automated tools for creating marketing materials. Keep your website stocked with content, your clients/prospects informed, and free up more time for productivity.
Quickly and Easily Promote New Listings
When you have a hot new listing, speed matters. You want to get the word out quickly on multiple channels, reach a wide audience, and start generating interest in the property. Take advantage of automation by automatically creating flyers for your new listings, and automatically promoting new listings to your social media pages. Once the word is out, you can easily let clients tour homes from anywhere with tools like virtual open houses and showings.
Are You Using Real Estate Technology to Become More Productive and Make Life Easier?
If you want to make your life easier and enhance productivity, then you need access to a seamless, high-performance real estate technology platform. In addition to tools for automating tasks, your real estate CRM should also include an extensive suite of tools for making so many other tasks easier to accomplish. Does your real estate CRM provide everything you need to thrive? DeltaNET®6 includes all of the automation features mentioned in this article and so many more tools that can boost your productivity as a real estate agent.
Let's face it — not everyone loves marketing!
If you're someone who'd rather spend time on other priorities, the idea that you need to "do a little bit of everything" to find what works for you might be demoralizing. Even those who enjoy marketing can get worn down every now and again.
Luckily, you can achieve more by doing less.
The idea you need to put your brand everywhere and anywhere to succeed is based on a misunderstanding. In other industries, it may take anywhere from eight to 15 mentions of a brand for a prospective customer to even remember what it is. Real estate is different.
If you are marketing where your ideal customers are found, they don't need to see you fifteen times. On the contrary, they may reach out the first time they hear about you — assuming they're interested in getting into the market.
No matter how great your marketing is, you can't get someone to buy or sell a home unless they are committed. So, there's no need to plaster your name all over town. Instead, zoom in on the most targeted and effective approaches for you.
Streamlining is the path to a real return on investment — and that's what marketing is all about.
Here's how to make it happen:
Contact us today to discover easier, more effective marketing through automation.
Over the last few years, consumer preferences across all industries have been changing. These days, customers want to have the opportunity to do their own research online and figure out what they need to know before they ever speak to a sales professional.
With the vast amount of information available to them, the whole buyer journey can be enacted online:
In the online era, just about any purchase can fit into this framework. Only the simplest buys — like "fast-moving consumer goods" — don't go through these three steps. Any time someone needs the help of a specialized expert, such as a real estate agent, you can be sure this is the process they follow.
At first, this can seem like a real downer for real estate agents.
You can't be sure when or where someone will first encounter your brand, or what other alternatives they might be reviewing at the same time. Prospects control the tempo of the relationship, and it's up to them whether or not they make themselves known to you and become leads.
So, exactly what can you do?
The key is inbound marketing — an all-new way to make marketing faster and more effective.
Inbound Versus Outbound Marketing for Real Estate Agents
Inbound marketing refers to any form of digital marketing that draws qualified leads to your website and helps them through the process of becoming customers. Because inbound techniques are connected to your digital properties, they can work for you 24 hours a day, seven days a week.
Most inbound marketing techniques are involved in raising your online visibility. By ensuring you can be discovered online through relevant online searches, it becomes much easier for prospects to find their way to your real estate website. From there, you simply need to be set up to convert that traffic into business.
The core philosophy behind inbound marketing is the idea of respect for the customer's time. No one wants to have their day interrupted so they can be steered into a conversation they're not interested in having. Such interruptive methods are known collectively as outbound marketing.
For real estate agents, outbound marketing continues to hold some potential. Although most people are not amenable to a cold call from a real estate agent, for example, there is nothing wrong with attending a networking party or sponsoring a charitable event in the community where you may meet clients.
That said, inbound marketing does the majority of the work.
Some 98% of the people you meet on a given day will not be ready to jump into the market, either as a buyer or seller. Outbound marketing relies on the idea that they will remember you in the future some way, somehow. Inbound marketing caters to future clients at the very moment they need you.
Because they are interested in what you have to say at that moment, they may act quickly.
Even so, it is a wise idea to have real estate email marketing in place. Email is an inbound technique that allows you to cultivate a relationship over weeks and even months. As long as you continue to add value, you will position yourself as a trusted advisor who could be chosen over any other local agent.
The Secret Key to Inbound Marketing for Real Estate
Inbound marketing pivots on the concept of publishing helpful, informative online content that aligns with the needs of your ideal clients. Regular publishing gets the attention of search engines, and more information amplified through social media marketing will bring ready leads into your funnel.
Blogging, email, and social media are all functions that can be planned in advance and accelerated with the right real estate CRM. DeltaNET®6 incorporates all of these features and many more into an "all in one" AI-driven center of excellence for your entire marketing operation.
You can automatically share event-based updates for all of your listings, generate high-quality virtual tours, and launch and monitor local showings all in just a few clicks. With a wide variety of templates and presets, you save thousands of hours a year without sacrificing the quality you want.
Once inbound marketing has been properly set up, it continues to yield dividends throughout the whole life of your business. The sooner you begin, the sooner you'll see competitive advantages others can't reproduce. When you use DeltaNET®6, you can get off to a running start in a matter of just a few days rather than weeks or months.
Contact us today to discover more about inbound marketing.
It's no secret that nearly every real estate agent would like to improve their social media presence, regardless of how much success they've already had on social platforms. According to a social survey from real estate website "The Close," 88 percent of real estate agents would like to improve their social media, while 44 percent find social media to be one of their best sources of leads. Only referrals ranked higher as a lead generation source. If you're one of many agents who want to improve their social media, we've got some proven tips to help you accomplish your goals.
Know Your Audience
Who are you trying to reach, and what are their real estate goals? It's hard to please everyone, and knowing your audience makes it much easier to tailor your social presence to their needs. Start by looking at who you want to reach with your real estate brand, and the needs of your typical clients. Take some time to engage with your audience directly on social media, encourage conversations, and learn more about them.
Be Authentic and Build Personal Connections
There's no better way to build trust on social media than to be yourself, and try to form genuine connections with your followers. Trying to be someone you're not rarely works out with social media marketing, so authenticity is really important. While you're likely to be posting plenty of content, it's equally important to interact with your followers on an individual level, and in public settings like Facebook groups. Word of mouth spreads quickly on social media, and your engagement with your audience is one of your biggest drivers of lead generation.
Educate Your Audience Rather Than Pitching to Them
Think about all of the people you follow and connect with on your personal social media accounts. How many of them do you follow because of their sales pitches? If you're like most people, you probably connect with social accounts that educate, share interesting content, and engage with their followers. Your real estate knowledge is a huge asset, and sharing it with your audience is a great way to boost your social media.
Create and Share Thoughtful, High-Quality Content
So, what's the best way to educate your audience? Sharing great content that you create and sharing interesting content that you find online are two powerful ways to build your social presence. Content comes in many forms, from blog posts and videos to quick status updates with relevant statistics. Keep track of engagement to see which types of custom content resonate most with your audience, and try to share fresh content as often as you can.
Get Comfortable Behind a Camera
While quality content comes in many forms, there's no denying that video content is one of the biggest drivers of social media engagement. Platforms like TikTok and Instagram Reels allow you to post short, bite-size video content, while longer videos will work on nearly every other major social platform. With a relatively new smartphone and a few accessories like a tripod, you'll have everything you need to start creating video content. Practice makes perfect when creating videos, so dive in, invest some time, build confidence, and reap the rewards.
Be Consistent and Stay on Schedule
Perhaps the biggest secret to social media success is that it takes time and effort to build the type of meaningful connections that will earn you business. Blocking out time each day for social media activities and sticking to your schedule will help you build a successful, reliable social routine. With DeltaNET®6, you can save time on social media marketing by easily automating posts, including listings, blog posts, open houses, client reviews, and more. When you automate routine tasks, you can dedicate more of your social time to engaging with your audience.
Integrate Social Media Into Your Real Estate Website and Marketing
As you build your audience, your social media pages should help drive plenty of fresh traffic to your real estate website. But your website and other marketing materials can also help drive interest in your social media. Make sure that you have social sharing buttons on your website content and that your social accounts are integrated seamlessly into your website. Our custom real estate websites make it easy to integrate social, share your content, and generate leads.
Choose the Right Tools for Social Media Success
If your real estate CRM doesn't provide all of the tools that you need to improve your social media, perhaps it's time for an upgrade. With DeltaNET®6, you can easily manage all of your real estate marketing in one place, including your social media, AI-driven email marketing, online ads, content, and so much more.
Marketing is one of the most important parts of real estate, and it can also be challenging for agents to come to grips with. Once you've learned the knowledge and skills you need to serve clients, marketing should be your next priority.
Having a marketing plan is essential to your overall success!
Marketing is indispensable because the majority of your future clients will find you online. These days, most home searches begin there. As more Millennials turn to the market and the eldest of Gen Z find their way into it for the first time, this trend will continue.
A marketing plan helps you identify where your audience is, how to connect, and the best ways to do so over the time it takes them to launch their home search. From the high-level plan you develop, you can work backward to understand what you need to do every quarter, month, and week.
The concept may seem intimidating at first, but it is worthwhile.
Marketing is the central piece in pivoting from finding new business through in-person methods versus drawing qualified leads directly to your website with minimal effort. This transition has the potential to save you thousands of hours a year, but it relies on having the right marketing assets in place.
What Does a Real Estate Marketing Plan Include?
A real estate marketing plan is a top-level strategic roadmap you develop once and review quarterly based on your evolving goals and the success of your marketing initiatives. It is built around Key Performance Indicators (KPIs) such as leads generated and transactions completed.
How Do You Write a Real Estate Marketing Plan?
There are seven components to a marketing plan for real estate.
While some may prove challenging, each element builds on the ones before. If you do not have the time or resources to conduct a deep market analysis, you can leverage the wisdom of your colleagues and mentors to start with some basic assumptions that you then verify with experience.
The elements of a real estate marketing plan include:
Turning Your Marketing Plan into Reality
To achieve your goals, you may find you need more tools or training. Upfront investments are common in the first few years of the real estate journey. Be sure you understand how much you're spending, why, and a timeline for a) first value and b) return on investment, including recouping the initial spend. From there, review your analytics data monthly to track trends and prepare for a quarterly plan update.
Contact us to find out more about digital marketing for real estate.
Agents and brokers around the country are casting wary eyes on Zillow's latest moves. The number of markets in which Zillow is buying and selling property continues to grow. In an industry that has seen more change in the last 24 months than virtually any other, it's fair to respond to all of this with a groan.
Maybe it feels like "one more thing" to navigate around — and a particularly big one, at that. But don't be discouraged.
Zillow is a large, highly visible platform, so it's easy to overestimate its power to "disrupt" the market. Across the U.S., buyers and sellers know Zillow as a convenient platform for finding and comparing properties. But rumors of the death of modern real estate have been greatly exaggerated.
Like any other company, Zillow relies on real estate agents to lead, negotiate, and finalize transactions. As the real estate equivalent of a big box store, it faces an uphill climb convincing buyers in particular that it is capable of delivering the high level of local expertise they need to make informed decisions.
And as a lumbering nationwide behemoth, its smaller competitors are more agile and adaptive.
If Zillow is in your market, you can compete with it. And if Zillow is not in your market yet, you can put in place the technology, processes, and branding you need to set a clear, stark choice before your leads: Local service tailored to your needs or a homogenized and impersonal experience.
Real estate isn't e-retail. It's about relationships. That's where local agents and brokers have — and always will have — a distinct advantage.
Six Ways to Adapt, Grow, and "Zillow-Proof" Your Business in 2021 and Beyond
Let's start with what's right at the epicenter of your locus of control: You. You are at the heart of every relationship you build, online and off. Those relationships, in turn, are among your best assets. Here are some of the top ways to strengthen your relationships, brand, and business:
The Right Technology Lets You Meet, Connect With, and Serve Your Clients at Scale
Zillow has the benefit of large amounts of real estate data. Yet, it's still not able to use that data as effectively as a small team or a single well-trained agent with the right technology in hand. All in all, there are many areas where it is weak. With the right tools, you can run rings around it.
DeltaNET 6 is the all-in-one solution designed from the ground up with real estate in mind. By providing complete visibility into all your prospect, lead, and customer relationships, you can personalize communications and follow up with pinpoint accuracy at just the right moment. Contact us to learn more or get started.
It's easy to feel a little bit overwhelmed when you look at all of the marketing options for real estate agents, but becoming a marketing whiz is easier than you might think. All it takes is the integration of the right tools, the right tactics, and a dash of customization to make your marketing fit with your unique brand. There are even tools to automate some of the most important marketing tasks and free up more time without compromising on results. Get started with these tips to help you maximize your real estate marketing.
How to Use Social Media for Real Estate Marketing
Creating an active real estate social media presence is an excellent way to develop trust, share your expertise, connect with clients, and build valuable relationships. Social media is the perfect place to reach your target audience where they already work, play, and research businesses.
Turn Your Email Marketing into a Valuable Asset
Email marketing is one of the best ways to keep in touch with clients, get them the latest real estate news, and nurture leads until they become clients. Automated email marketing tools make it easier than ever to stay top of mind with clients.
Creating Content for Your Real Estate Business
Whether you're sending bulk emails, creating your real estate blog, or developing content that's ideal for sharing on social media, your real estate content is at the heart of your marketing efforts. Creative, innovative content makes it easy to share your expertise, highlight the markets where you sell homes, and provide valuable information to your clients.
You can invest time in creating your own unique content, take advantage of our custom content creation, or try a mix of both. And it's not just about the written word! Video content is more popular than ever because it's convenient for clients and the tools to create it are more widely available than ever before. Experiment with creating different types of content and discover what works best for your real estate business.
Ready to take your marketing to the next level? With so many people shopping for homes and searching for real estate agents online, now is the perfect time. Whether you're brand new to real estate marketing or an experienced pro looking to expand your reach, our team at Delta Media Group has the tools and expertise to help your business thrive.
Video is quickly taking over the internet, and the same can be said about real estate marketing!
Well over half of all internet traffic is now made up of video content. As more people gain access to unlimited smartphone data plans, that number continues to increase. The adoption of 5G internet will accelerate the trend even further as it becomes possible to stream video fast from almost anywhere.
Real estate pros would do well to get comfortable with the power of video — both in front of and behind the camera. Video is much more likely to be viewed, remembered, and shared than plain text content. And video has the unique power to build rapport and foster trust like nothing else out there.
Video for Listings Is King – But it's Only the Beginning
Nothing will ever replace real estate photography, but video is the next best thing to being there.
When video is used to enhance listings, it allows interested buyers to go from merely browsing to imagining everything a space has to offer their lifestyle. With context provided by your narration, they can engage all of their senses and envision their future in the home.
That said, real estate listings are just one of many places video can make a winning difference. When used as a central part of your overall marketing strategy, it helps you deliver high-quality, branded communications that leads and customers will really look forward to.
Let's consider some other great ways to use video in your real estate marketing:
You Don't Need to Reinvent the Wheel to Come to Grips with Video for Real Estate
Video can seem like an intimidating prospect, but it's fun and exciting when you get comfortable making them.
To seamlessly tap into the power of video, you need a nimble, high-performance center of excellence you can trust to remain stable and dependable. DeltaNET 6 is that solution for thousands of real estate professionals across the United States. It gets you rolling with video in minutes, not days or weeks.
Contact us to find out more or get started with the top all-in-one solution for real estate.
Is marketing your top priority?
For most real estate pros, the answer is "no" — and with good reason!
Marketing is an essential part of building your business. In the long run, few other activities contribute quite as much to the trajectory of your unique brand. If you want a lucrative practice that nonetheless offers the right mix of work-life balance, marketing needs to land on your radar consistently.
On a day-to-day basis, though, it's no surprise you have other things to think about.
Buyers and sellers alike are growing savvier and getting more demanding in the level of customer care they expect. The youngest movers in the market — whose lifetime value is highest – are also the most likely to say they will lose interest if they do not hear back from a real estate agent immediately.
You are your biggest business asset. To work on deals and build relationships, you must be present.
So marketing slips down the priority list. Or does it? No marketing resource can replace you, nor should it try. You need assets that extend your reach. The solution is digital marketing automation for real estate agents.
Spend Less Time Marketing and More Time Engaging Your Customers — Without Sacrificing Either
By automating away routine tasks, you free up time and reduce human error. But there's more to it.
With end-to-end digital marketing automation, you create something just as valuable: Consistency. Your email, social media, and more can deliver personalized communication in your own warm and relatable voice. No matter if you are talking to ten, one hundred, or one thousand leads, it can always sound like you!
This is crucial because trust is the foundation that real estate success is built on.
Fostering that trust begins long before you ever meet with a potential client. They are already out there on the internet, comparing their different options for a real estate agent. It may take weeks or even months for them to jump in. Your marketing messages between now and then can make the winning difference.
With the digital marketing center of excellence offered by DeltaNET 6, you can present your expertise with full confidence. Our all-in-one AI-driven platform empowers you with seamless integration and dependable high performance on all the core marketing tasks that drive your business forward.
No matter what the future brings, digital marketing is an essential part of the equation for real estate experts at all levels. DeltaNET 6 keeps you on the cutting edge by giving you real estate marketing automation capabilities that can save you thousands of hours every year, all without sacrificing the human touch.
Contact us today to learn more or get started.
Social media marketing is one of the most reliable, effective ways to drive traffic to your listings, profile, and real estate website, but growing your social presence organically takes time. While it's still well worth investing some time into growing your presence organically, we're guessing that you don't want to wait around to start reaping the benefits of social media marketing.
So why not up your marketing game, and get the best of both worlds? With the right targeted social media advertising, you can grow your presence more quickly, reach more people from your target demographics, and set yourself up for long-term social media success.
Why Social Media Marketing Is So Powerful for Promoting Your Real Estate Business
Social media is already a place where your potential clients work, play, and consume content on the topics that matter most to them. Whether they're looking for a dependable real estate agent who can help them accomplish their goals or simply searching for homes in the markets where you do business, you want them to find your name first. And when they find you on their favorite social site, you want to build trust with a social presence that shows them exactly why you're the right choice for their real estate needs.
Social media integration is also a natural way to boost traffic and engagement for your profile, listings, and real estate website. On top of that, the social proof – like reviews and testimonials – that you generate by providing great service to current clients is one of your best assets for attracting new clients. Add it all up, and it's easy to see why it's so worthwhile to invest in building a strong presence on social media.
The Benefits of Paid Advertising on Social Media
Ultimately, any investment you make into your social media presence is going toward the generation of new business and the growth of your customer base. With paid advertising on the most popular social sites like Facebook and Instagram, you have so much more control over who you reach and how you reach them. Organic growth takes time and there is such intense competition for attention on social media. That's why it's important to take advantage of the additional tools available, like paid advertising, to help you achieve your social media goals as efficiently and effectively as possible while maximizing the reach of your social presence.
How Delta's Ad Wizard Can Help Your Social Presence Thrive
Now, after hearing all about the benefits of paid social media advertising, you may be wondering... how exactly to I develop a powerful social media ad campaign that reaches the right people? Our Ad Wizard™, which you can find in the DeltaNet, makes it fast and easy to create social ad campaigns by providing all of the tools that you need in one convenient package.
Easily Manage Ad Campaigns
Rely on an intuitive, easy-to-use interface to manage your ad campaigns, track your budget, and analyze results. Save time by managing all of your marketing in one place within the DeltaNet, getting your ad campaigns up and running with a few clicks, and not having to worry about learning a new interface for each social site.
Customize Ads to Suit Your Brand
You want your ads to stand out for the right reasons and to fit within your overall marketing plan for your brand. Ad Wizard™ allows you to customize your layout for each ad, upload photos, use images from an extensive stock library, and choose from a variety of templates to create just the right advertisement.
Access the Most Important Ad Types for Your Brand
Diversify your campaigns and target each ad to reach the right prospects by choosing from various ad types that can be customized to fit your needs. Ad Wizard™ offers ad types like Just Listed, What's Your Home Worth, Open Houses, Branded Ads, and many more. Easily plan campaigns to reach buyers, sellers, or specific demographics.
Track Campaigns to Easily Analyze Results
Keep track of your results with automated reports that you can easily access within DeltaNet, and use what you learn to help you plan future ad campaigns to maximize your ROI.
With the right tools and the right plan, it's easier than ever before to grow your real estate business with social media marketing. And your social media advertising is about so much more than helping you accomplish important, short-term goals. In the long run, a robust, engaging social presence can help you generate new business, earn referrals, drive website traffic, build trust, and grow your brand in the places where it matters most. All it takes to get started is a few clicks and the right tools for the job.
Deal flow is the rate at which business proposals and pitches are received.
Investors, including investors in commercial real estate, use this as a general barometer of whether business is good or bad. The same term is also used, alongside lead generation, among real estate professionals focused on residential property. More referrals lead to better deal flow overall.
Leveraging marketing automation technology is a key step in accelerating real estate deal flow. Although there are many tools that can help, the cornerstone of any strategy is CRM. CRM, short for Customer Relationship Management, enhances visibility across your customer ecosystem.
A powerful all-in-one solution like DeltaNET™ 6 is no longer "nice to have"; it is an absolute must-have.
A CRM serves your needs in three powerful ways:
Not long ago, only a fraction of real estate agents used CRM. Now, the tottering old "technology stacks" of yore, built of a dozen apps that don't work together, are giving way to centralized solutions. By using CRM effectively, you benefit yourself and your clients.
When it comes to deal flow acceleration, a single technique can bring your business to the next level.
CRM-Based Audience Segmentation Improves Deal Flow Through Targeted, Personalized Messaging
Your email marketing list is one of your most valuable business assets.
That's because your list is packed with people who have a definite, pre-existing relationship with you and are amenable to hearing what you have to say. You have the power to significantly influence subscribers, making customer conversions more likely at times when they benefit you most.
You can also use the same resources to stay connected with past customers and acquire referrals.
But what's the best way to differentiate your messages so they remain relevant and welcome?
Audience segmentation means refining your email list by placing subscribers into sub-lists, called segments, that match up with your relationship and their interests. Using segmentation, you can make sure subscribers get only the most targeted and relevant information. That makes it more likely they'll take action.
5 Ways to Boost Your Monthly Deal Flow Using Audience Segmentation
There are many situations where segmentation creates better experiences for your contacts. Your CRM can turn your single list into a seamless collection of highly focused sub-lists in a matter of just minutes. That means you will get better ROI from your email drip campaigns and can expect a fuller schedule overall.
Let's look at some audience segments that can bolster your business:
Contact us at Delta Media Group to unlock the power of marketing automation.
Stubborn listings are no fun for sellers — or for their real estate agents!
It's well-known that as a listing sits on the market, it becomes less likely to capture an attractive offer. The ideal is to move a listing within 30 days. The longer it waits, the more likely buyers will assume something is wrong with it. At the dreaded 90 days, relisting is nearly inevitable.
There are two situations where agents need to be especially wary about idle listings:
Before a listing even goes on the market, pricing it to sell is one of the most valuable services an agent can offer. Sellers can easily overestimate the value of a home for sentimental reasons or just because the market seems to offer them a big payday. Agents need to step in, look at recent sales, and make the facts clear.
But sometimes, even when price is aligned with market conditions, a home simply won't sell.
This is highly frustrating for sellers, and it's also one of the situations most likely to lead to a bad review – never a fun prospect. Sometimes, there may be many factors outside your control making the road ahead difficult for your listing. The key is to seize on what's in your area of influence and course correct as soon as you can.
Let's look at some of the most effective ways to do it:
Contact us to learn more about digital real estate marketing.
Social media is a versatile and powerful tool for real estate agents.
Some real estate professionals get the majority of their leads using social media. Of all industries represented on social platforms, real estate brands are the most active. That makes sense since there is always something new to share when showing what makes your community special.
That means, of course, that in addition to all the political scandals and celebrity gossip you'll find in an average social media feed, many of your colleagues are striving to attract attention. It's worth asking the question: "What makes the winning difference when it comes to social media marketing?"
The answer: Making a genuine connection with your audience.
You might expect us to say social media automation is the key to building your brand on Facebook, Twitter, and the rest. And it is a crucial part of the equation. But technology doesn't replace you — it accelerates and streamlines the process of making that connection. What you bring to the process is indispensable.
If you try to automate the wrong things, even the most reliable AI-driven tools won't yield the best ROI.
So, how can you connect with others online without shouting for attention or advertising constantly?
Take a cue from the kind of person you would want to follow.
How to Take a Genuine Interest in Others on Social Media
Look at the people whose updates you always try to catch on social media.
Odds are good they are offering something you can't get anywhere else — or, if there are plenty of other sources out there, they've distinguished themselves in some way that makes them your favorite. They aren't in a rush to get more followers and sales. Most importantly, they add real value for others.
There are two pieces to that:
Understanding what others care about well enough to reflect that in the content you create
Giving your followers the opportunity to meet the authentic you, which goes beyond brand
Of course, your professional brand should follow your authentic personal values. But people don't go onto social media to meet brands: They want to see other human beings. When you're doing it right, they never lose sight of the fact that you're a person just like them, even when you're talking about what your business can do.
Here's how to square the circle:
Every property tells a story of its own, so it's only natural real estate professionals have lots to say. Tools like Facebook Connector and LinkedIn Connector can strengthen your efforts, but there's no substitute for your unique perspective. Contact us to learn more about digital marketing with the human touch.
If you've spent much time on social media over the last few years, you've probably seen this answer to branded content. It's a snappy retort to what many see as the increasingly unctuous and unwelcome expansion of corporate narratives into social spaces, leaving us subject to advertising seemingly every minute of every day.
To a growing number of people — including many of your future customers — the idea that Wendy's is our wisecracking hipster friend or we're "in this together" with Toyota or United Airlines isn't just unconvincing: it's downright nauseating. The more brands clamor to sound just like us, the more robotic and intrusive it all feels.
Many internet users are covering their ears and averting their eyes rather than engage with it.
Into this world of "corporate personhood" run amok steps the real estate agent or broker.
It's a well-known fact that many real estate agents get a substantial quantity of their leads by promoting their listings on digital channels, especially social media. Some experts have estimated that out of all professional industries, real estate experts are the most active on social media.
Going without a robust online presence simply isn't an option. The question, then, is how you can humanize your digital business. Luckily, you have some natural advantages that can serve you well.
The Human Connection Just Comes Easier for Real Estate Agents
Luckily, you have the potential to go right where so many others go wrong.
Real estate professionals stand out from the pack online for a variety of reasons:
With all of this in mind, you should get excited about the huge potential the digital world holds in store. Your consistent, trustworthy online presence is an extension of your in-person relationship building. Over time, that online activity provides the momentum that brings a steady stream of leads to your door.
That's crucial to building a lucrative, sustainable business that offers work-life balance.
Let's look at some of the ways you can ensure your digital brand has the human touch:
Marketing automation technology doesn't get in the way of relationships; it helps you manage and deepen them. Contact us to learn more.
Diversifying your lead generation crucial for maintaining a steady, reliable supply of leads for your real estate business. With so many marketing tools and networking opportunities available, there's never been a better time to find new ways to generate leads. In addition to trying new things, it's also important to make sure that key lead generation tools like your real estate website are updated for a modern audience. Take a closer look at these 7 ways to diversify your lead generation and find new ways to earn leads for your real estate business.
With so many new tools and places to market your business online, the process of diversifying your lead generation never really ends. Keep an eye on the latest trends, experiment to find the best lead generation tactics for your target audience, and don't be afraid to try something new when marketing your real estate business.
Few industries changed as much or as quickly as real estate at the outset of the pandemic.
Working together, real estate professionals from all walks of life were able to re-imagine traditional approaches. The drive to improve safety for colleagues and clients alike has had a tremendous impact. What started out as a matter of necessity has given rise to innovations like digital showings, poised to redefine business as usual.
With vaccinations increasing fast, real estate professionals will soon find themselves with the opportunity to return to something like "normal." But precisely what awaits in the future is a matter of considerable debate.
Real estate has been one of the biggest bright spots in a pandemic-battered economy. While nobody can see the future, the general outlines of what tomorrow's real estate market might look like are fast becoming clear.
Here's what to expect from real estate after COVID:
An Exciting New Era of Change Awaits Real Estate After the Pandemic
Just as they discovered opportunity in the midst of tragedy, real estate agents and brokers have a vital role to play in tomorrow's economic resurgence. In late 2021 and beyond, real estate could grow from an isolated success story to a bellwether of future prosperity for a great recovery.
Whatever changes, one thing is sure to remain the same: the importance of digital marketing.
Real estate agents who spend time implementing and learning marketing automation technologies now will be more resilient against the unknowns of the future. Done right, your real estate website can become a lead engine that informs, educates, coaches, and qualifies leads — bringing them to your door when they are ready.
A strong lead pipeline will help agents maintain their independence and strengthen relationships in the community, essential considerations as large digital-first brands and speculators seek to transform real estate to their advantage. Your digital marketing highlights your unique skills and perspective, which are irreplaceable.
To learn more about the future of real estate digital marketing, contact us at Delta Media Group today.
Social proof is one of the most important elements of your real estate marketing mix because testimonials and reviews play a key role in helping potential clients decide which real estate company to choose. When a prospect can easily find out what satisfied clients have to say about your business, they will have more confidence that they can trust your agents to help them achieve their own real estate goals. If you've been wondering how to make the most of the testimonials that your business earns, you've come to the right place. Let's take a closer look at maximizing your testimonials and using social proof to earn new business.
Maximizing your testimonials is so much easier with the right real estate marketing team on your side, and we'd love to help you make the most of all your marketing tools. Contact us to learn more about DeltaNET 6 and how we can help you grow your business and take your real estate marketing to the next level.
Real estate has changed quickly over the last year. There are new technologies and new marketing techniques. Some of them leverage trends that were already percolating in the background, accelerated by the pandemic. Others are all-new, the byproduct of the collective ingenuity and creativity of a highly adaptive industry.
Whatever the case, real estate's evolution won't end with COVID-19. On the contrary, agents and brokers should prepare for a fresh era of change — one in which they'll need to draw on recent lessons while connecting with how they can best communicate their unique value to clients.
That's because the time is now to start Zillowproofing your business.
Big or Small, 2021 Is Pivotal to Zillowproofing Your Real Estate Future
Zillow is no longer "just" a place for listings — it's a real competitor.
But don't panic! Zillow has a big budget and even bigger aspirations, but you have competitive advantages that it can never take away. More than that, it can't even come close to replicating them.
Only local real estate pros can:
In sectors of the economy from accountancy to roofing and everywhere in between, motivated professionals and small or mid-sized brands have always found ways to compete successfully with "the big guy." Zillow's brand recognition is a double-edged sword: millions of would-be clients will soon be turning up their noses at the name everyone knows and looking for a local real estate expert who truly cares about their needs.
Meet (and Beat) Zillow on Your Terms: 7 Ways to Get Started Now
What's the biggest takeaway? Don't get spooked! Stay calm, think things through, and make informed choices about your options to stay ahead of the curve. To learn more about real estate digital marketing, contact us today.
There are more tools available than ever before to market your real estate business, but finding the right marketing mix doesn't always feel easy. In order to generate the best ROI with your real estate marketing, it's important to understand both the tools available and how each tool fits with your audience. It also requires a willingness to set goals, and a commitment to tracking results. We'll cover it all, with a closer look at how to generate great ROI with your real estate marketing.
Generating great ROI with your marketing is virtually seamless when you have the right team on your side, and we'd love to help you achieve your marketing goals. With all of the tools in DeltaNET 6 and the help of an experienced real estate marketing team, you can accomplish your goals while making the most of your marketing budget. Contact us today to learn more.
You may have a secret identity as a mild-mannered real estate pro. When it comes to connecting with the people who can move your practice forward, however, you turn into a superhero — whether you know it or not!
Everyone brings their own skills and perspective to the field of real estate. It's no surprise, then, that everyone has a different grab bag of real estate competencies they pick up faster or enjoy the most. Experimenting with different techniques is essential for discovering your own marketing superpower.
It wasn't that long ago when everyone in real estate was expected to be a rollicking extrovert. Marketing in real estate was synonymous with in-person events: everything from open houses to business networking to town hall meetings. Being seen as frequently as possible was a principal goal.
Certain types of face-to-face events are still extremely powerful. But agents and brokers are now equipped with a wide range of options that allow them to think differently about marketing and their place in it. Specifically:
No matter what you recognize as your superpower, it's okay to lead with your strengths. Some real estate experts sell a huge portion of their listings through social media. Others are energized by open houses or virtual tours. With the right technology, you can multiply your efforts while staying focused on your core interests.
Here are some superpowers that turn ordinary real estate agents into extraordinary Men and Women of Steel:
Contact us at Delta Media Group to learn how DeltaNET takes your superpowers to the next level.
What's moving your business forward?
In the old days, there was virtually no way to know. Real estate agents relied almost exclusively on face-to-face contact, attending events in the community, and handing out business cards or fridge magnets. After that initial conversation, it could be months before they heard from a prospect again — if ever.
Today, we have the benefit of a wealth of data and plenty of ways to use it.
Every time someone visits your website, they generate a vast treasure trove of useful information. Each session tells you where someone first found your website and what they did once they got there. That includes every page they looked at and how long they spent at each step in the journey.
Once you master your data, you can consistently improve your website, making it a better experience for all your visitors. Improvements of 2%-3% a month gradually turn into competitive advantages in your local market. But where do you start the process of becoming fluent with your data?
When your digital marketing is handled through an all-in-one, AI-driven solution like DeltaNET 6, you'll enjoy an amazingly granular view of your data. Still, it takes time to see how it all fits together. Here are some pieces of the puzzle you'll want to get familiar with first:
Continuous Monitoring Helps You Turn Data into Actionable Insights
New data is generated every day, but that doesn't mean it always has new things to tell you. Get into the habit of putting aside one or two days at the same time each month to do a deep dive into fresh data. That's long enough to see which way trends are pointing, short enough to tie causes to effects.
With DeltaNET 6, key digital marketing features like search engine optimization and social media marketing are built right in, ready for you to customize or automate as you see fit. You can even automate entire Facebook and Instagram advertising campaigns with AdWizard. ROI on all your initiatives is easier to measure than ever.
Managing your data has a learning curve, but it equips you to supercharge your real estate marketing. To find out more, contact us.
Marketing for real estate agents is about to become more challenging.
Real estate agents have long looked warily at Zillow, a media firm that aggregates data on 110 million American homes through its website. Since its launch in 2006, it has diverted many home buyers and prospective sellers to begin their research on its homepage.
Zillow's next move will be more disruptive: It's hiring real estate agents.
Zillow Offers customers in Atlanta, Phoenix, and Tucson will now work with Zillow employees licensed through Zillow Homes, the company's real estate brokerage. Homes will be listed by Zillow employees.
Zillow employees won't represent sellers outside the Zillow Offers program. However, it will be much easier for Zillow to make that decision in the future as market conditions change.
Plus, the company's expansion threatens to "suck the air out of the room" when it comes to marketing for real estate agents. Independent agents and smaller brokerages will find themselves competing with a juggernaut in America's hottest markets.
What should real estate agents do to prepare?
Technology and Automation Are Essential to Successful Marketing for Real Estate Agents
A recent NAR report showed successful real estate agents get nearly 66% of their business from repeat and referral customers. After the first two years of practice, referrals should begin to grow substantially.
The key to capturing that growth is to deliver personalized, high-touch care during the customer experience and after. However, as your business scales, it becomes more challenging to devote time and attention. The key is automation through reliable, AI-driven real estate technology.
Today's machine learning tools integrate seamlessly into your workflow, enabling you to communicate with one, one hundred, or one thousand clients with the same combination of warmth and precision—everyone receives relevant, useful messaging enlivened by personal touches that build trust.
A CRM is Step One for World-Class Client Care in a Competitive Environment
Without Customer Relationship Management software, your clients are invisible.
A modern CRM enables you to see at a glance where every prospect, lead, and client stands in their own individual buyer journey. Through integration with email marketing and social media tools, it empowers you to deliver the most helpful and informative content at the push of a button.
If you are not using a CRM yet, now's the time to make the leap. The industry's top brokerages already have. A growing number of new agents are starting their career with streamlined, high-tech processes.
Once you add existing customers and contacts to your CRM, it unlocks opportunities to recognize and meet their needs at every stage of the process. Even if leaps lapse or take months to dive into the market, you'll always have follow-up options.
Four More Ways to "Zillow-Proof" Your Career and Set a Course for Success
Once your CRM is up and running, you can stay engaged with both current and past customers. CRM will help you water your garden, but you still need to plant the right seeds. Here's how to do it:
As 2021 dawns, marketing for real estate agents is inseparable from digital technology. Never has it been easier to build long-lasting relationships not only with new clients, but previous ones who will power your referral engine.
Delta's all-in-one real estate CRM is the premier proptech solution built on years of feedback from real estate agents. With tools like pre-populated email drip campaigns, automated social media, and the My Customer for Life newsletter, what once took hours every month can now be done in minutes.
To learn more, contact Delta Media Group today.
When you tell a story, every detail matters. The more vibrant the portrait you paint, the more likely the story's receiver becomes invested in its outcome.
This fact is true when you're telling a traditional story, and it's equally important in real estate storytelling. The story you tell through your blog, your real estate website, or social media channels is your best opportunity to help shoppers fall in love with your local markets and your business.
Real estate is a time-sensitive industry.
People expect quick, substantive responses to their questions; however, many would-be clients prefer not to communicate by phone call. They want to be reached in a way that's most convenient for them.
It's a given most people check their smartphones regularly throughout the day. That's why real estate professionals choose text messaging as a reliable tool to communicate with clients.
Here is a simple guide to text message marketing for your real estate business.
The real estate industry is changing, and so are the needs of clients.
These days, people want speed and convenience. Providing rapid, responsive service is crucial for top-notch customer service. One of the best tools for growing rapport is something you probably use daily but might not have applied to your business just yet.
It's SMS Texting.
The internet has transformed real estate almost more than any other industry. Buyers go online to search for homes, and sellers use the web to search for the best sales associates to represent them.
For real estate pros, it's a time of filled with opportunity. Would-be clients are ready and waiting for you to come calling. The key: You have to capture their attention at the moment they need you most.
How can real estate professionals continue to excel in the era of COVID-19?
In many markets, showings have slammed to a halt and new listings have slowed to a crawl. Still, there will be a future after coronavirus. Sales Associates who continue their outreach will be best positioned to help their community when lockdown orders start to expire.
Digital marketing is a wise idea for many reasons. In this difficult time, it ensures that you can practice social distancing and minimize the safety impact of your business activities. In the long run, it is key to developing a strong lead funnel and the work-life balance you want.
Many people have put their real estate plans on hold, but the market may look very different later this year. Potential clients will go online to continue their real estate research. Interacting on your site and social media helps you stay connected with the needs of those you serve.
Digital marketing is powerful, but it can be complex. No one technique has the reach or staying power to capture full attention. Now is the best time to figure out a strategy that works for you.
We recommend the following:
CANTON, Ohio — Michael Minard, CEO and Owner of Delta Media Group, announced today his company's recent addition of INRIX Drive Time to better serve its real estate marketing clients. "By making INRIX Drive Time available to our real estate marketing clients, the question of commute time can be determined in the number of minutes—not miles—it takes to drive to a destination. Delta's clients who incorporate INRIX Drive Time into their websites remove the frustration out of the house hunt for buyers and shortens the sales cycle for REALTORS® considerably by prioritizing suitable homes for their clients," says Minard.
INRIX, founded in 2005, developed the practice of managing traffic by analyzing data not just from road sensors, but also from vehicles. With Drive Time, users analyze the extent of a drive by day of the week, time of day, and length of the journey.
Franklin Stoffer, Sales Manager for Delta Media Group, comments, "Delta continues to innovate and deliver the most powerful search engine for real estate. In addition to the ability for our clients to create hyper-localized searches, search by government-defined zones, and metro-line searches, our clients now can offer drive-time (commute) searches on their websites. This feature is a powerful differentiator for our clients who can now say with confidence they provide the best search tools in their market."
To find out more about incorporating INRIX Drive Time into your marketing plans, contact Franklin Stoffer for details.
About Delta Media Group
Delta Media Group, located in Canton, Ohio, is the creator of DeltaNET 6, the real estate industry's most advanced all-in-one technology platform. Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading technology provider to the top U.S. real estate companies, Delta provides clients with both form and function in DeltaNET 6, saving them money and reducing the frustration of managing multiple online.relationships. When you work with Delta Media Group, you're getting a technology partner that you can trust rather than merely a tech vendor.
While a well-planned open house is still a valuable marketing tool for selling homes today, real estate agents who want to get noticed in today's modern world need a complete online marketing strategy.
Online methods augment in-person marketing by catering to Web visitors 24 hours a day, even while you sleep. Still, you need to fill your marketing toolkit with techniques that produce reliable results. Creativity and consistency work together to grow your practice faster.
Let's look at ten of the most potent real estate marketing ideas for 2020 and beyond:
Every modern real estate business needs its own website, from the smallest brokerages to the biggest brands. Your website is the face of your business online, and the place where customers come to learn what you have to offer. But it's also so much more. Check out our ten reasons why real estate agents need their own website.
Brokerages and teams with 50 agents and under can have the same technology as large enterprise brokerages.
Our CRM system is built specifically for real estate professionals to manage your contacts more effectively, close more deals and provide better service.
Brokerages and teams with 50 agents and under can have the same technology as large enterprise brokerages.
There are so many great reasons to have a real estate website for your business and provide all that the modern real estate client requires when shopping for a home. Contact us to learn more about our real estate website design, and all of the marketing tools we use to help grow your business.
In today's digital world, a website is essential for your real estate business: No one will believe you're a "real business" if they can't find you online. But the value of digital marketing goes further: Done right, it energizes your real estate practice with a consistent flow of buyers and sellers ready to do business.
Many real estate agents start out unsure which digital marketing tools suit their needs. They may post on social media or write blog posts for a while, only to discover getting traction is more challenging than they hoped.
Consistency is key, and a marketing mix where several digital techniques work together is more effective than any one approach. To move forward, consider these seven tools that have paved the way to success for real estate agents like you:
Done right, Facebook ads can generate near-immediate traffic and interest in your listings. Still, many real estate agents face some confusion about the best way to use them. Use these ten tips to help grow your real estate business using Facebook advertising.
Call it Facebook marketing, online branding, or shameless self-promotion, but Delta Media Group has given you a way to "shout it from the mountaintops" (or at least Facebook) about your most recent SOLD transactions--including IDX listings--using our Facebook Auto Connector tool.
As an exclusive Buyer's Agent, you work directly with buyers and do not list homes for sale. In today's competitive real estate market, it's essential home buyers have an experienced agent on their side to help them make a reasonable offer on the home they want and have it accepted. You spend tons of time and energy guiding your clients down the right path to homeownership.
So how do you get the word out about the "wins" you have achieved for your clients?
With over 1.3 billion members worldwide, Facebook seems like the best place to start. Delta Media Group's Facebook Auto Connector gives you the ability to post each of your SOLD listings automatically, and that includes IDX LISTINGS!
See, we think you work way too hard helping your clients take the right steps toward successful home buying not to give you a way to tell your entire story on Facebook. That is why we did not limit your social shares to your broker's listings; we included the ability to share any IDX listing too.
It's a fact, you work hard for your clients, and now you have a way to share your success stories with the world.
Contact our Tech Support Team to get started auto-sharing your story on Facebook today.