Articles Tagged "Real Estate Marketing"

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May
26

Marketing is vital to the success of any real estate business, from individual agents and the smallest boutique firms to the largest national brands. But is your marketing sending the message that you intend? Just as importantly, is it differentiating your services from the competition in a meaningful way? Now is the perfect time to take a fresh look at your marketing and make sure that it says exactly what you want it to say about you.

Consistency Is Key

In the rush to grab the attention of your audience, it can be easy to forget that one of the most important goals of marketing is simply to get them to remember you. Not just your logo, but your business, what it has to offer, and how you can help them. When someone from your target audience in your target markets sees your marketing materials in any setting, you want them to associate it with your brand right away.

That's why it's so important to ensure that your marketing materials, from digital ads to postcards, have a consistent, seamless feel and appearance. Your logo is part of that consistency, but so are the color schemes that you use, images, fonts, and messaging. It's much easier to have your marketing say what you want it to when your audience immediately associates it with your brand.

How Are You Adding Value?

From blog posts on your real estate website to your latest updates on social media, it's important to always keep one question in mind: How are you adding value for your audience? Your audience encounters marketing constantly, whether browsing on their favorite device or seeing billboards when they drive down the highway. If a piece of marketing doesn't add value for them, then they know how to tune it out quickly.

In real estate, your knowledge of market trends and the communities where you do business both create dependable opportunities to add value to your marketing. From email drip campaigns to AI-driven newsletters and content, there are endless opportunities to add value by informing your audience. Integrating information on topics that matter to your audience into your marketing will help you keep their attention, and provide insight into the type of local knowledge they can expect when they choose your services.

Unlock the Possibilities of Localized Content

The content that you create is one of the most effective, reliable tools for adding value and differentiating your brand from the competition. Don't just give your audience the Census facts about a neighborhood. Take them on a video tour of the neighborhood, or create a blog post on the best places in the neighborhood for a meal. Don't just tell parents that a neighborhood is great for kids. Give them a rundown on some of the best local attractions for kids, or highlight annual events geared toward families.

The same basic idea applies to any real estate audience that you're aiming to reach. Consider the needs of that type of client, the benefits of the communities where you do business, and the way that those things intersect. It's not just about the cost of a home, or the quality of a school district. It's about the lifestyle that they can expect to enjoy when they live there.

Building Connections Requires More Than Branding

Especially for individual agents, one of the easiest mistakes to make with digital marketing is to only focus on what you can do. In competitive markets, your audience is likely to receive marketing materials from multiple agents, each one highlighting statistics about the successes of that agent. While this can certainly be useful information, it's shared so commonly that none of the ads really set themselves apart.

One way to stand out and be more memorable, especially with social media marketing, is to share a little bit more about the person behind the image of the agent. Do you love cats, long walks at local parks, spending time with your kids, or volunteering at a local non-profit? Do you have special experiences in the markets where you do business or a unique perspective from living in many different places? All of these things can help you stick in the memories of your audience in a way that statistics or generic marketing statements can't match.

It's Time to Make Your Marketing Work for You

Your marketing can do so much for your brand, but it works best when you invest conscious effort into making sure that it says exactly what you want it to say about you. Remember, too, that where your marketing is seen plays a role in what it says. If you want to appeal to a modern real estate audience, then it's critical to invest in modern marketing tools and tactics.

May
26

Nearly 40 years ago, a school principal took a leap of faith and started a small real estate firm in Mansfield, Ohio.

They say it's never too late in life to switch gears and try something new. While many people talk about changing their careers, very few actually do it once they get comfortable. Arnold Haring, an Ohio elementary school principal, started selling real estate as a side business in the late 70s. A decade later, in 1983, Haring Realty was born. Now, nearly 40 years after the firm's conception, Haring Realty is led by Arnold's son, Peter, and is still operating in Ohio. Arnold's courage to make the change led to success for both himself and his family.

"My dad started the business. He was an elementary school principal, and he decided he wanted to earn a little extra income," says Peter. "And before he knew it, it took on a life of its own, and he decided to throw out a shingle and get started."

Over the past 40 years, Haring Realty has grown substantially. The company now has three office locations along with a welcome center in Mansfield on North Main Street. Haring Realty provides home buying, home selling and relocation services for their clients. They offer well-developed, strategic programs to bring buyers and sellers to the top of the market. They also do commercial real estate.

"Where Caring is Key"

The staff at Haring Realty feels that caring for one another and their customers is of utmost importance. That's why their motto is "where caring is key."

"Caring is kind of in our DNA," says Peter. "My dad had that kind of mindset of caring for the customer. And so, we try to hire people that have a servant's heart or a servant's mindset."

Everyone at Haring is considered part of a family, and they believe that "a good family is on the same page." That means being a team player, which comes with certain characteristics.

"I read a book a while back called the Ideal Team Player by Patrick Lencioni, and in it, he suggests that the ideal team player has three characteristics," says Peter. "Team players are hungry, humble and people smart. So, if we want to have a cohesive family, we all need to be team players."

Hunger is the willingness to go after business, and humility is the willingness to learn and listen to what the customer wants. At Haring, they consider humility "key," therefore, it is what they look for most when recruiting new agents. People smart refer to interpersonal skills and a person's core values. Haring Realty has a specific set of core values they practice and instill in their agents. These values are respect, thankfulness, reputation, community, productivity and excellence.

"While Haring Realty is not a Christian business, my faith in Jesus Christ has greatly influenced me and my organization's core values," says Peter. "So, one of our first core values is respect. And that's because everybody is made in God's image. And so, we hold our customers in high regard, and we hold our coworkers in high regard, so they're important people."

At Haring Realty, they foster these values at their weekly sales meetings. They also build on this culture they are creating by hosting "lunch and learn" sessions, where they will come together to develop proficiency with their technology platforms, like DeltaNET®, or work on their selling skills.

When speaking about the lunch and learns, Peter says, "We'll bring in some pizza, and we will not just have a training presentation, but we will actually workshop, work on some of our technology tools, practice the use of those technology tools and learn from each other."

The Power of Marketing

According to Peter, entrepreneurship seemed to run in the Haring family. His grandfather was in the meat business; he was the owner of Haring Meats. As a business owner, he always stressed the importance of marketing and advertising. Because of this, when Arnold started Haring Realty, a marketing manager was one of the first positions he hired. This focus on marketing was key to the initial growth of the company and one of the reasons the company is so successful today.

"One of the things my grandfather always preached was, you want to make your sign as big as possible." Peter continues, "And he always preached to my dad and his siblings when laying out the meat in the meat cooler that it's all about merchandising and setting that up to look really attractive when a customer walks in the door."

Due to his grandfather's advice, having stunning photography and video to appeal to clients was a big part of Haring Realty's marketing strategy from the very beginning.

"We decided a picture's worth a thousand words, so we always did color photography. And we were the first company in our market to think we had to have good photography."

That being said, Peter mentions that his mother was their first-ever photographer. He recalls a time before everything went digital, and photos still had to be developed.

"She was our first photographer, and I remember her making trips to Walmart every day to develop stacks of photographs," says Peter. "Since that time, we've had professional photographers take our photos."

Peter believes that one of the key components of good marketing is rolling with the punches. Whenever there is a shift in technology or a shift in the industry, Haring shifts with it. For example, they were one of the first real estate companies ever to have a website in the late 90s. None of their competitors had them, which gave them a huge advantage in the market. They were also one of the first companies to have a magazine to advertise their listings. These were distributed through the mail and in local stores. Aside from making their own, they advertised in other real estate publications such as Harmon Homes.

"As the market changes, our culture is changing, and the profile of our buyer is changing. We also have to change, and we have to be relevant," says Peter. "So, we've always tried to identify, okay, are there any new tools or approaches that more effectively reach today's customers? Where are the opportunities."

Tapping Into Tech

As mentioned before, Haring Realty tends to move with the times and quickly adapt to the new way of doing things. This is also true when it comes to technology. They have found that with Delta Media Group® they are always up-to-date with the latest technology, which has been a great benefit to their real estate business.

"We tend to be an early adopter of new technologies and different marketing techniques." Peter continues, "For years, we included floor plans with all of our listings. We were the first agency in the Mansfield market to start using Matterport 3D virtual tour technology. Today, we include Matterport with most of our listings, and because it is increasingly imperative that we effectively interact with our clients digitally, our relationship with Delta Media has become more critical."

There are certain features in DeltaNET they've found particularly useful in retaining and seeking out new clients.

"Something that we were able to quickly adopt for everybody in our organization was the My Customer for Life Program," says Peter. "And through that, we're not just sending our past clients or sphere of influence a newsletter, but we're sending them relevant content that's of interest to them individually."

Staying Positive

Even with all the issues and changes they face in the uncertain world of real estate, Haring Realty always makes an effort to stay positive. For them, it's not just about looking on the bright side but being a calming force for their clients.

"As we think about serving our clients, it's about being the calm in the midst of the storm," says Peter. "There's a lot of provocative news out there regarding the real estate market, sensational news. And if we can remind our customers of the long view, we essentially can be the people walking on water in the midst of the storm."

When thinking about this, Peter recalls a situation he once found himself in on a flight returning from Hawaii, a situation in which he could have certainly benefited from some positive thinking.

"I remember I was on a flight from Hawaii one time. I'd never had this kind of turbulence before. There's got to be six people throwing up around me, and this lady I haven't spoken a word to, she's gripping onto my wrist like we're going to die," says Peter. "I'm looking up at the flight attendants, thinking, 'Okay, is this normal?' They were nervous, and you could tell they were freaked out. And so, all of a sudden, consequently, I'm more freaked out. So, it always reminds me, as we're serving our customers, to make this a positive experience for them. We have to be the calming influence in that transaction."

The Future of Haring Realty

As they approach their 40th year, Haring Realty looks to continue its growth and success. The first way they plan to accomplish this is by using their technology tools, primarily through Delta, to generate growth and professional development for their support staff and sales team.

"We want to be more effective at using DeltaNET and some of the technology tools we already have to serve both our sales team and our clients more effectively through better communication from contract to closing," says Peter.

They are also implementing several new marketing initiatives, one of which is promoting their properties' communities.

"Each property we're selling is in the context of its community," says Peter. "We have a big emphasis this year on promoting and providing better community information for each of our listings and telling the story of each of our communities as buyers look to where in particular to locate."

Improving their multimedia content for listings is another priority for them. After all, top-notch photography, copywriting and video are all essential to good advertising. Along the lines of enhancing its brand, Haring Realty also plans to upgrade its facilities this year as they continue to meet with more customers in person.

Arnold Haring's leap of faith started this wonderful company back in 1983, and the core values that came with it remain at the forefront of everything they do today. With their positive outlook, care for their customers and unmatched marketing and technology, there is no limit to how high Haring Realty can fly.

May
18

One of the most powerful digital marketing approaches is also the least expensive.

Once you set it up, email marketing costs only pennies a month. With an all-in-one real estate solution like DeltaNET®6, you automate the process. That leads to a constant flow of targeted emails that deepen relationships with your prospects, leads, and current customers.

Not sure email is right for you? Experts estimate email offers more than $30 of ROI for each dollar spent. With email, you have the power to inspire your potential customers, helping them get off the fence and onto the market.

Some real estate agents worry about rules and regulations that apply to email marketing. Luckily, all the compliance issues are handled by your CRM as long as it's configured correctly. That gives subscribers a one-click solution for unsubscribing, which represents the bulk of your responsibilities.

In exchange for this little bit of digital housekeeping, you can leverage a powerful opportunity to stay in contact with your entire network all at once — providing targeted, valuable content to each individual on your list based on their specific needs and interests.

That helps you transform your brand and position as a true local authority.

What Email Marketing Drip Campaigns Are and Why They Work

When you look at email marketing as part of your overall digital marketing strategy, you will probably see the term "drip campaign" frequently. A drip campaign consists of emails you send on a regular basis, typically once a week, but sometimes every two weeks or once a month.

With a drip campaign, you are consistently staying in touch. Each subscriber gets useful, informative content that helps them make informed decisions. At the same time, they become more familiar with your brand and what you can do for them.

For a drip campaign to be successful, there are some key aspects to be aware of:

Email List Segmentation

Segmentation means creating smaller "sub-lists" within your email marketing list to ensure the right people get the right information every time. One of the most obvious examples is having a segment catering to would-be homebuyers and a separate segment for those who have completed the buy.

With email list segmentation, you can laser-target each person's questions and worries wherever they are in the process. Segmentation enables you to get more repeat business than you otherwise would and centralizes the process of asking for referrals, too.

Email Timing

Most email subscribers are recruited through the content on your website, though some may join your list through a current home listing or after signing up for an open house. Whatever the case, it's crucial to set expectations upfront, so they are opting in with complete consent.

If you promise emails once a week, email only once a week. Change things up only in the most serious of circumstances. When people understand what to expect, they are less likely to unsubscribe since they trust you to do exactly what you said you would do.

Another aspect of timing is sending out your emails when your target audience is most likely to be active. You can optimize these settings directly from your CRM. For most working adults, online activity jolts upward around lunchtime and again in the early evening after work.

Calls to Action

Every piece of content, from your blog posts to your individual emails, is meant to inspire action in some way. Most blogs will direct people to sign up for your social media or email, for example. Your email, in turn, usually focuses on getting people to call you for the first time to set up an appointment.

You make this explicit with a call to action or CTA. A CTA can be very simple — "add to cart" is probably the most common one along with "call us today." Each email should have one CTA, though it can be repeated throughout the text if the message is long. Without it, most people simply will not take action.

Limited Time Offers (LTOs)

Limited time offers (or LTOs) are common in retail and other industries, but they need a special spin to work in real estate. It makes sense when you take a step back and look at it strategically: The point of an LTO is to motivate people by giving them a sense of scarcity. The same can be done with your listings.

When you have a hot listing that you know will stand out, promote it to those in your list you know are looking in the area. You can make it even more effective by using a video walkthrough or virtual tour to help them see for themselves just what makes the property special.

Contact us today to get started with email marketing drip campaigns from digital marketing experts.

May
3

Generational marketing is more important to real estate agents than ever.

In generational marketing, you segment and focus your marketing based on techniques and messaging relevant to an age group. For instance, Baby Boomers often respond to mailers, but Millennials require a technology-forward approach.

There are four generations in today's housing market, each with its own concerns and challenges. Generational marketing crafts customer touch-points to improve their experience and meets them where they are in terms of their unique expectations.

Let's take a closer look at the generations and how they differ.

Understanding the Different Generations in Today's Marketing Environment

Baby Boomers

Baby Boomers are aged between 57 and 75 years old today. They are the generation that built many of America's modern institutions, benefiting from the post-World War II boom and an environment where many of the country's main competitors were focused on recovering from conflict.

From a marketing perspective, Baby Boomers require a personal touch. They are not as comfortable with digital marketing, but "guerilla marketing" tactics still work well for them. Many will buy their last home in the coming years, though an increasingly large portion has already done so.

Generation X

Aged 42 to 57 today, Generation X was once known as "the MTV Generation." Most came of age in the "me first" environment of the 1980s, representing a break from their parents' views. Many are now in the prime of their careers, with high disposable income paired with an eye toward retirement.

Over the years, Generation X has tended to prioritize saving over spending, but that doesn't make them spendthrifts. You can reach Generation X with a variety of tactics. Email and social media are mainstays, but traditional mailers and brochures can still be effective.

Millennials

Aged 26 to 41, Millennials are currently the largest generation in the U.S. workforce. The eldest of this cohort were among the last people to grow up without the internet. Since their teen and college years, "always on" connectivity has become ubiquitous through a panoply of mobile devices.

Living through multiple economic meltdowns, Millennials have usually been wary of large financial institutions and the idea of a home as an asset. That said, they are buying in greater numbers than before. They will make up the majority of both buyers and sellers for the foreseeable future.

Millennials focus more than others on doing their own research online long before they reach out to a real estate agent. As such, they demand an omnichannel digital marketing experience that meets their needs all through the buyer journey. Email marketing is essential to building a relationship with them.

Generation Z

Believe it or not, Generation Z is already making its mark in the housing market. If younger Millennials were the first "digital natives," then Generation Z makes up the first "mobile natives," some of whom had their first iPad or other tablet computer as early as kindergarten.

This naturally shapes the Generation Z predisposition toward digital marketing. With the oldest now 25, fresh waves of Gen Z college graduates will be coming each year. They will be starting careers and even families. In general, they have a very high opinion of the value of a home as an asset.

Many in Generation Z are sanguine about buying a home and even wish to do it before they turn 30. One striking aspect of the recent seller's market is the unexpectedly robust activity of Generation Z. From a marketing viewpoint, they are much like Millennials, seeking authenticity and alignment with their values.

Building a Generational Marketing Strategy that Works

  • Determine the Generational Focus of Your Ideal Customers
    Generation goes hand in hand with life stage. You no doubt already have a general idea of your usual customer's generation: First-time homebuyers have very different needs than Empty Nesters, after all. A generational profile gives you a strong idea about what kinds of problems customers need to solve.

  • Adjust Your Marketing Mix Appropriately
    Older customers usually respond well to mailers, brochures, and face-to-face events. If you are working with Baby Boomers or Generation X, make certain your marketing reflects that. Since they also tend to enjoy voice calls more than younger customers, ensure it is easy to contact you by phone, too.

  • Use Automation for Consistent, Value-Added Activity
    Aside from Baby Boomers, virtually all your prospective customers respond well to social media and email marketing. Email marketing in particular is essential to building a long-term relationship with prospects who may take weeks or months to enter the market after their first contact with you.

Generational marketing may sound complex, but it is worthwhile, even if you work with many different categories of customers. Contact us today to discover how marketing automation can save thousands of hours of work while giving you compelling, helpful, and effective generational marketing.

April
5

Successful real estate agents build trust as experts in their local area. To attract the right customers to your practice, your marketing needs to make a human connection before you meet for the first time.

That may seem like a challenge — and it does take some getting used to — but it is the key to lasting real estate success. When you master it, you make the shift from "chasing down leads" to enjoying a steady flow of lead generation through your marketing.

Many real estate agents and brokers find marketing a challenge.

There are three big difficulties real estate pros can have with marketing:

  • They find it hard to summon up the confidence to be the answer to their clients' problems.
  • They are worried about appearing "pushy" or insincere in their networking and meetings.
  • They don't quite know how their current skills translate to today's digital marketing realities.

These are understandable worries to have. Often, an agent or broker never says, "I don't want to do marketing and won't do it." Instead, they find other priorities to occupy their day. Weeks and even months go by without ever getting around to those marketing tasks they find intimidating.

Getting through this starts with busting a big myth about real estate marketing.

Your marketing CAN be approachable — and it can reflect your values and personality.

Step into the Age of Real Estate Digital Marketing

Real estate thrives on relationships. Throughout those relationships, there'll be plenty of times when you need to influence the other person to take the right step – whether that means signing up as a customer or doing what they need to do to move their transaction forward.

Nobody wants to be "that guy," the pushy salesman only out to make a sale.

Luckily, you don't have to be. There's been a big pivot in marketing — not only in real estate but in many other spheres — to make it more friendly and accommodating to the potential customer. It starts with sincere respect for the other person's time, attention, and intelligence.

It wasn't long ago when businesses of all kinds were making hundreds of calls a day to look for potential clients. Those days are over. Customers now have all the information they need at their fingertips, and they're less likely to take unsolicited calls.

As a result, real estate experts are shifting their focus to digital marketing.

The heart of good digital marketing is to solve problems and respond to questions your ideal customer already has. Marketing technology doesn't replace the human element but enhances it, ensuring you can consistently deliver valuable communications to clients and leads based on their own interests.

That fosters the all-important trust that enables leads to become customers. And only digital marketing ensures you're there every step of the way, even if takes weeks or months for the customer to dive in.

Let's look at some great ways to make your marketing more humane and approachable:

  • Use Instant Messaging
    Seconds count when a prospect contacts you for the first time. Today's digital natives are increasingly comfortable with instant messaging, which sends a message directly from your website to your phone using an app like Facebook. Responsiveness can make the difference!

  • Follow Up for Reviews
    "Following up" is the name of the game in real estate, but it doesn't stop when someone becomes a customer. You can already tell who's pleased with your services — translate that into something more tangible by directly asking for a review on Facebook, Yelp, or Google.

  • Share Visual Content with Instagram
    Instagram is the most popular social media platform for real estate agents because it is built from the ground up for visual content. This is a terrific way to share breathtaking real estate photography. Many Instagram users look at it for inspiration for months before they finally decide to enter the market.

  • Implement a Chatbot on Your Website
    You can't be at your desk 24 hours a day, and you probably don't have a big help desk staff to do it for you. An AI chatbot is the next best thing. It makes your website interactive by empowering visitors to ask questions in "natural language," which the bot then responds to with the appropriate content.

  • Stay in Touch with Email Marketing
    Email marketing is more personal and intimate, giving all your communications a "one on one" flair no matter how many people you're talking to. This keeps you top of mind as buyers and sellers alike weigh their options. You can easily share new listings and content, too. DeltaNET®6 ties together your email, blog, and other marketing so that they can be managed in just a few clicks.

Contact us to learn more about digital marketing in real estate.

March
29

With the eldest in their cohort entering their 40s, the Millennial generation is coming into its own. It's already the largest generation in the U.S. workforce. In recent years, it is also the top generation in both home buying and first-time selling.

Coming up just behind is Generation Z. Believe it or not, the oldest members of this generation are in their mid-20s. They're finishing college, launching careers, and starting families. One of the biggest success stories of the last few years is their strong showing in the housing market.

While Millennials were once wary of buying a home, they are tired of renting. On the other hand, Generation Z always had high hopes about homeownership. With a mindset that harkens back to their grandparents, they see buying a home as a critical goal for early adulthood.

Both these generations will continue to transform the world of real estate for years to come — and that starts with the adjustments agents and brokers need to make. No matter how skilled or experienced you are, you need a digital marketing strategy to connect with today's customers.

Virtually All Your Future Customers Start their Home Search Online — Are You There?

According to the National Association of Realtors, 95% of buyers reported using the internet to search for homes in 2021. On the other hand, just 7% of those surveyed said they touched a newspaper during their search. The typical first-time buyer was also relatively young, 33 years old.

Regardless of age, 41% of recent buyers started their search by going online to do their own self-paced research. Only 19% of buyers began the process by contacting a real estate agent. Once they did find an agent, 91% of buyers said that person was a "very" or "somewhat" useful source of information.

From the moment buyers first show interest in looking at a home, your digital marketing has a chance to hook their attention. The earlier you make first contact and provide value with useful online resources, the more likely you are to be the agent buyers ultimately choose.

Since many buyers don't reach out to real estate agents until well into their process, your #1 asset in gaining their trust is effective digital marketing. Every piece of digital marketing collateral you create makes it more likely you'll be found in online searches relevant to your business.

When you are found early, you can position yourself as a trusted expert and be there every step of the way. That becomes even easier than ever before with today's sophisticated digital marketing, such as video marketing — which spotlights the human touch and builds real rapport.

Let's take a closer look at some digital marketing "must-haves" for today's agents:

  • A Fast, Modern Real Estate Website
    Your real estate website is your digital first impression. A modern website is essential — people need to feel comfortable enough on your site to engage and look around. There are several planks to that. First, your website must be fast. Second, it should look great and navigate smoothly on mobile devices. When these foundations are in place, more people will review your resources and might reach out.

  • Plenty of Helpful, Informative Resources
    Blogging is an indispensable tool for the modern agent or broker. A short article from your experienced local perspective can make buying or selling easier. But what to write about? Simply look for problems and questions your customers have. For example, if you work mainly with first-time buyers, you might want to review and explain the different first-time homebuyer programs out there.

  • A Quick Way to Check Out Your Listings
    Listings can be passed directly from the MLS and integrated into your website. When listings are right on your website, you get additional information about how long people spent looking at each one and what features they clicked on. This will help you enhance your listings in the future, which will lead to faster and more lucrative transactions for your customers (and yourself!).

  • Real Estate Video Content
    Virtual tours boost listing engagement through the stratosphere, but they're only the start of what video can do. Video is the most popular content online, and it is especially sought after by younger website viewers. It's a wise idea to have video content that introduces yourself and your practice. Blogging by video also makes your content more shareable and much more memorable.

  • Social Media and Email Marketing
    Social media is a powerful way to start new buyer relationships, while email marketing keeps you in touch over the weeks and months it may take before a prospective buyer jumps into the market. If you're already blogging, you have plenty of content you can share on these channels!

Contact us today to accelerate your digital marketing with the power of automation.

March
18

Credibility matters in real estate. As a real estate agent, you want to start building trust with your target audience as quickly and effectively as possible. Trust matters to clients who are considering referring you to people within their own network and to prospects who are sorting through their many options to find an agent they can trust with one of the biggest financial decisions of their lives. Fortunately, there are more tools for building trust with technology than ever before for real estate agents.

Building Trust with the Right Technology

While there are many good, old-fashioned trust-building tips that still apply now as much as ever, we're going to focus on some of the many modern tools that make it easier to build trust with a tech-savvy audience. Not only can the right technology help you build trust, it can also make your life much easier in the process.

Know Your Clients and Their Needs

Most of our tips will focus on building trust with prospects, but it's wise to remember that the process of building trust with existing clients never really ends. One of the best ways to build strong relationships with clients is to remember who they are, their real estate goals, and the details of any interactions that you've already had with them. The right real estate CRM makes it much easier to keep track of all that data and guarantees that you have it at your fingertips whenever you need it.

Build a Great Real Estate Website

A great real estate website might not be the first thing that springs to mind when you think of building trust, but it's a critical factor in a number of important ways. First, modern real estate prospects simply expect any agent they're considering to have an appealing, informative, modern website. Most people start their search for an agent online, so they're more likely to choose an agent with a robust, engaging online presence than an agent with a dated website or no website at all.

But it's not just about being seen. As you'll see in the next few tips, your website is also the most reliable place to integrate much of the other trust-building technology on our list. It's where people will consume your content, be persuaded by your social proof, and discover why your brand is the right choice for their real estate needs. So if you don't have a website or your current one is a bit outdated, a fresh investment in your online presence can be a key first step in building trust.

Share Advice and Expertise with Real Estate Content

One of the most straightforward, dependable techniques for building trust and credibility online is to prove to your audience that you know your stuff when it comes to real estate. Creating informative, timely real estate content, whether it's a written blog post, video content created with your phone, or a mix of both, is the perfect way to show your expertise.

Provide real estate advice, analyze market trends, create neighborhood guides, share seasonal home improvement tips — basically, anything that your audience might be interested in learning about regarding real estate. When done right, your content will continue to build trust long after it's first published on your website.

Integrate Reviews and Testimonials

Few things are more trustworthy than a referral, and social proof essentially serves as a referral from an online source. Social proof consists of things like online reviews and client testimonials, which can have a major impact on establishing your trust with an online audience. But even if they're very happy with your services, a client won't necessarily think to leave a review or testimonial unless you ask. Once you have some reviews and especially testimonials, make sure to showcase them prominently on your website.

Build a Strong Social Media Presence

You likely already use your social pages for social media marketing, and that's a great place to start. But are you taking advantage of the other ways that you can build trust through social? As you build your social presence, you will have more and more opportunities to engage with your audience. That engagement is crucial to building individual relationships that can lead to business, and also for proving your real estate expertise to a wider audience. 

Build Trust and Save Time by Investing in the Right Real Estate Tech

For building trust with a modern audience, it's only fitting to use the most modern, up-to-date tools. With DeltaNET®6, our digital marketing services, and an excellent, customized real estate website, you can start building trust as soon as a prospect discovers your brand online. Make your life easier and generate more leads by investing in the right real estate tech to build trust with your audience.

March
8

Marketing is often a challenge for real estate agents. It's notoriously difficult to be an impartial judge of your own marketing. That's true not only here in real estate but in virtually all industries. It's a problem faced by companies of all sizes, from solo entrepreneurs to Fortune 50 enterprises.

The crux of the matter is that marketing is subjective. You can develop a blog post, a video, or even ads that excite you, but have you stepped into the customer's shoes? Sometimes, even the best efforts can go awry. And that may lead to missing out on the value of a substantial part of your marketing budget.

Luckily, digital marketing can make the whole matter much easier to deal with.

There'll always be an element of "art" to marketing, but digital marketing is more scientific than ever. That's science in the literal sense: You make a prediction, test it, and gather data. There's more data available about the bottom-line impact of your marketing now than there has ever been before.

That has two powerful effects on marketing strategy:

  • You no longer have to "guess" what works, as you'll receive data within just a few days
  • You can continuously improve your marketing by focusing on what has proven results

Using Technology to Your Advantage in Real Estate Marketing

Real estate changed more than virtually any other industry at the outset of the pandemic. Professionals from all across the nation had to work together to develop new ways of thinking about and doing their work. It was crucial to protect both their customers and themselves.

At the same time, the way buyers and sellers approach transactions have also changed forever.

It was once unthinkable for someone to buy a home without setting foot in it. Now, these transactions take place routinely, especially when someone is planning a big move from out of state. A fast-growing population of younger buyers and sellers means more people are managing their home search online.

That has huge ramifications for your marketing.

Many of the trends unleashed by the pandemic will never be reversed. Instead, agents and brokers will be expected to adapt and incorporate new technologies in new ways. Technology is a key driver of your marketing success since you can see its results almost right away. By comparison, ad placements and conventional local media often provide no insight into whether or not you're getting ROI.

Let's look at some concrete ways you can boost your marketing results:

  • Balance Open Houses with Virtual Tours
    In the "before times," open houses had the potential to surface several qualified buyers for each event. Open houses are returning as an important part of your marketing mix, but virtual tours are sought by nearly every buyer. Also known as "3D walkthroughs," these tours typically use a panorama of photos to create a robust digital experience. Buyers thousands of miles away can now see a home up close.

  • Capture Data from Listings, CRM, and Website
    Each digital platform offers its own "analytics data" you can use to understand how people find you and what they do once they have. For example, the average amount of time people spend on a listing grants clues about which ones are most effective. By gathering and consulting your data regularly, you can be certain you're spending your marketing time and resources on the things that truly resonate.

  • Automate Digital Marketing for Better Consistency
    To be successful, digital marketing needs to be consistent. Yet, manually setting up and managing an email marketing list, your social media feed, and more can take hours. Reliable, AI-driven solutions, including DeltaNET®6, can make the process easier. For instance, hands-free social media updates can be issued to your feed several times a day based on changes in listings.

  • Keep Your Real Estate Website Up to Date
    Your real estate website is a powerful "digital-first impression" where most of your future customers meet you. Before they reach out, they're likely to check out everything on your site, so make it worthwhile. That means helpful, informative content that empowers them to solve problems and resolve questions. In today's smartphone-driven culture, it also means a responsive layout that's great for mobile users.

  • Create a Seamless "First Contact" Experience
    Once you've signed an agreement with a customer, it's crucial to set the right boundaries. No answering calls at two in the morning! If a website visitor reaches out, however, seconds count. You have the best odds of getting a new customer if you respond within five minutes. Make sure it's easy to contact you, providing options for phone, email, social media, and even texting for real estate.

Contact us to find out more about digital marketing today. We look forward to helping you soon.

February
1

Staying in touch with clients used to be a full-time job in itself. It meant knowing where current customers stood in their transaction and how leads' decision-making process was unfolding. It often took a day out of each week just to get updated on the latest.

Luckily, today's real estate agents have new opportunities.

The right real estate technology gives you the ability to deliver faster, more personalized experiences to every client. This is true before, during, and after transactions, ensuring a memorable and premium level of service. That can make all the difference in the trajectory of your practice.

It's well known that most people do not go back to their real estate agent three, four, or five years later — even if they were fully satisfied. The reason why is painfully simple: They forget your name. Even if you have delivered stellar customer care from end to end, you are still fighting this basic fact of nature.

The right technology helps you build relationships that are truly unforgettable.

Stay in Touch and Connect with the Best Real Estate Technology

For a modern agent or broker, the cornerstone of staying in touch is having a Customer Relationship Management app for real estate. A CRM helps you — and your customers — by keeping all the data you need centralized in one place. That makes it easy to identify opportunities and follow up effectively.

With your real estate CRM, you'll not only save time — you'll ensure higher quality and more relevant connections. Technology doesn't replace the human element but instead supports you in deepening key relationships in less time per day. That keeps you focused, doing more of what really matters most.

Let's consider some of the ways you can build client relationships with the right technology:

  • Enjoy AI-Driven Lead Follow Up
    If you want the best real estate CRM out there, be sure to look for an AI-driven machine learning application. With AI, your CRM is constantly learning. It can connect the dots between millions of different data points and find patterns that are invisible to humans, cueing you to follow up at the perfect times.

  • Better Understand Client Needs
    The better you understand your clients, the easier it is to position yourself as a trusted advisor who is there for the long haul. Your CRM can capture interactions with your website, email, and social media that help you know what information clients are looking for (before they even ask you for it!).

  • Keep Clients Confident and in the Know
    Your CRM is your all-in-one "center of excellence" that ties together all of your other communications. In today's market, buyers and sellers alike want ongoing updates to be sure they're trending in the right direction. Your CRM helps you stay in touch across email, social media, text messages, and much more.

  • Adapt Your Communication Strategy to Customer Preferences
    In the old days, picking up the phone was the default way to follow up. These days, you have options — and there's a clear generational divide. Millennials and Gen Z may prefer for you to text them, while some older clients prefer the phone. With a CRM, you will always be able to tailor your approach.

  • See What's Working (and What's Not Working)
    Sound digital marketing is the key to lasting relationships, especially among clients you might not see again for 3-4 years. The bird's-eye view provided by your CRM allows you to understand what content resonates with clients, so you can do more of what they like – without crunching raw data yourself.

  • Accelerate Common Digital Marketing Tasks
    Your CRM is the bridge between day-to-day customer interactions and digital lead generation. You will be talking to people online more often than in person, so it helps to be able to set up email campaigns, social media posts, and all the rest in just a few clicks.

  • Keep Your Information Timely and Relevant
    If you're using an all-in-one real estate solution like DeltaNET®6, you'll have the opportunity to tap into a wide range of other tools. Market Watch Reports produce a branded, accurate overview of the local area in seconds. Seller Reports are great for keeping your sellers confident and engaged.

  • Be Even More Responsive
    When you are fielding that all-important first inquiry from a prospective customer, minutes can make the difference in how you're perceived. Since your CRM can unify all of your digital properties, you can set alerts that will let you know as soon as someone new makes contact.

When it comes to full lifecycle support of your customers — the kind of care and attention that creates a life-long business relationship — the best digital technology is indispensable. Contact us to find out more or get started with marketing automation for real estate.

January
27

You have probably heard a lot about how valuable video content is as a digital marketing tool for real estate agents, and for good reason. Integrating video content into your marketing strategy is a dependable way to build trust, showcase your real estate expertise, provide valuable advice to your audience, market properties, and give your social media presence a significant boost.

On top of that, creating video content is more accessible, more affordable, and easier to do than ever before. Getting started will still require some effort, but you really can master video content with minimal investment and the potential for major returns.

The Right Tools for the Job

When you hear about video content, you might be thinking about expensive cameras, specialized lenses, drones, and other fancy tech. But the only fancy piece of technology that you truly need to get started is the smartphone in your pocket. A newer generation of phone is ideal because cameras, lenses, and filming technology all tend to advance with each new generation.

You'll also need a few apps, like a film app and video editing app, along with a mini-tripod to ensure you get stable shots. You can certainly choose to invest in more expensive equipment if you fall in love with creating video content, but other than your phone it takes very little investment to get started.

Getting Started with Video Content

Once you have the minimal equipment necessary, it's time to start experimenting, getting used to the tools, and building confidence. Rather than worrying about publishing something right away, make some practice videos to experiment with filming strategies, get used to speaking in front of the camera, and try out your video editing app. Watching videos from experienced real estate content creators is a great way to gain inspiration and pick up some tips on creating your own videos.

After that, it's all about practice and preparation. Some videos might require a script, some might be more off the cuff, and some videos like property tours will require more careful planning. All of these things will get easier the more you do them.

The Most Popular Types of Real Estate Videos

  • The "About Us" Video
    Adding a face and personality to your brand is so powerful for your online marketing. Whether you're introducing yourself, your whole team, your company, or a new agent who has joined, "about us" videos are relatively easy to make while offering significant benefits.

  • Sharing Your Real Estate Expertise
    Providing advice to buyers, sellers, and homeowners is a staple for real estate video content. It's also a great way to show off your real estate knowledge and give your audience a look at the many ways that you can help them. Short real estate advice videos are ideal for social sharing, and you can also break down longer videos into short, shareable clips.

  • Property and Guided Tour Videos
    Guided property tours take more preparation to film than some other types of video content, but doing the work up front makes the process of filming a tour much easier. Given the number of steps required to make them, these videos often take longer to master. But once you have it down, you'll have a general formula for every property video you make in the future.

  • Neighborhood Videos
    It's not just properties that your audience wants to see. They also want to learn all about the neighborhoods where homes are located, and neighborhood videos can really help them build connections with your markets. Whether you're touring local attractions or just showing them around the neighborhood, these videos are a powerful supplement to your property tours.

  • Testimonial Videos
    Written testimonials from clients are excellent marketing tools for any agent, and video testimonials take the concept of social proof to the next level. A filmed testimonial adds a level of authenticity that text can't match, which makes it perfect for online marketing and social media sharing. If a client is willing to film a testimonial, take steps to make it happen.

Are You Ready to Become the Next Real Estate Video Star?

Now that you know a little more about the tools required, the steps that you'll need to take to create video content, and the most popular types of real estate videos, all that's left is to work on the craft. You'll notice that many of the most popular real estate videos have a polished, professional look, and that's no accident.

It takes practice to create great videos, but the payoff is well worth the investment. Perhaps one day you'll be the real estate content creator that other agents look to for inspiration and advice when they begin their own journey with creating video content.

January
18

How often do you reach the end of the workday feeling like you accomplished everything that you set out to do when the day began? The life of a real estate agent is filled with surprises and unexpected demands on your time. It's so easy to end the day feeling like you missed opportunities to market properties, promote your business, generate new leads, and nurture existing leads.

But it doesn't have to be that way. With the right real estate technology, you have access to reliable, easy-to-use tools that allow you to automate key tasks, make your day more productive, and free up more time to focus on the things you love most about being a real estate agent.

Email Marketing and Lead Nurturing

Email marketing is one the most important places where automation can increase your productivity. Creating and sending email marketing manually takes so much time, and there are so many tools available to automate the process while still sending effective, appealing email marketing materials.

  • AI-Driven Email Marketing
    More and more, automation in real estate marketing is being driven by artificial intelligence. Take advantage of artificial intelligence with AI-driven email newsletters that are packed with the information that your audience wants to see. In addition to keeping your clients engaged with the real estate market, AI-driven newsletters are great for nurturing your leads over time.

  • Auto-Generated Reports for Buyers and Sellers
    For many clients, buying or selling a home is a process that involves finding and processing as much real estate information as possible. Make both your and their lives easier by automatically sending them reports with the information that they want to see. With My HomeFinder, Market Watch, and Seller Reports, you can easily send key information to every part of your audience.

  • Smart Drip Email Campaigns
    Some leads are ready to convert right now, but others will take some time and engagement before being ready to commit. Smart email drip campaigns make it easy to automatically stay in touch with clients and prospects while ensuring that they receive the right information at the right time.

  • Send Bulk Email Blasts with Easy to Use Templates
    Need to send an email that doesn't quite fit with the automated tools that we mentioned to a group of people? You can still save time by using pre-built templates and bulk email blasting to reach them quickly.

Lead Segmentation and Tracking

Pursuing dead-end leads is a serious drain on any real estate agent's time, but segmenting leads takes time as well — at least, segmenting leads takes time when you do it yourself. Your real estate CRM should provide automated tools for segmenting leads, so that you know which leads are hot, which ones are cold, and where your leads are in the purchasing/sales process.

In addition to lead segmentation, you should be able to rely on your CRM for tracking lead activity with IDX search tracking, as well as tracking saved properties, property searches, and views. All of this information can save you time and allow you to focus on leads that are ready to convert.

Content Creation for Your Blog and Marketing Materials

At the end of a long day of serving your clients and pursuing new leads, how often do you feel like sitting down to write a blog post for your real estate website? Save time by integrating custom content creation for your real estate blog by professional content creators and taking advantage of automated tools for creating marketing materials. Keep your website stocked with content, your clients/prospects informed, and free up more time for productivity.

Quickly and Easily Promote New Listings

When you have a hot new listing, speed matters. You want to get the word out quickly on multiple channels, reach a wide audience, and start generating interest in the property. Take advantage of automation by automatically creating flyers for your new listings, and automatically promoting new listings to your social media pages. Once the word is out, you can easily let clients tour homes from anywhere with tools like virtual open houses and showings.

Are You Using Real Estate Technology to Become More Productive and Make Life Easier?

If you want to make your life easier and enhance productivity, then you need access to a seamless, high-performance real estate technology platform. In addition to tools for automating tasks, your real estate CRM should also include an extensive suite of tools for making so many other tasks easier to accomplish. Does your real estate CRM provide everything you need to thrive? DeltaNET®6 includes all of the automation features mentioned in this article and so many more tools that can boost your productivity as a real estate agent.

January
11

Let's face it — not everyone loves marketing!

If you're someone who'd rather spend time on other priorities, the idea that you need to "do a little bit of everything" to find what works for you might be demoralizing. Even those who enjoy marketing can get worn down every now and again.

Luckily, you can achieve more by doing less.

The idea you need to put your brand everywhere and anywhere to succeed is based on a misunderstanding. In other industries, it may take anywhere from eight to 15 mentions of a brand for a prospective customer to even remember what it is. Real estate is different.

If you are marketing where your ideal customers are found, they don't need to see you fifteen times. On the contrary, they may reach out the first time they hear about you — assuming they're interested in getting into the market.

No matter how great your marketing is, you can't get someone to buy or sell a home unless they are committed. So, there's no need to plaster your name all over town. Instead, zoom in on the most targeted and effective approaches for you.

Streamlining is the path to a real return on investment — and that's what marketing is all about.

Here's how to make it happen:

  • Start by Understanding Your Ideal Customer
    Which customers do you most enjoy working with? Who energizes you... and helps you move toward your business goals? All marketing materials are written for someone, so be sure you pinpoint precisely who you want to appeal to. What are their biggest problems? Why are you the perfect fit to help them?

  • Make Open Houses a Cornerstone of Marketing
    Open houses have been through a lot in the COVID years, but they remain one of the most powerful ways to connect with qualified buyers quickly. To extend your reach and improve safety all around, a tool like Properties in Motion helps you use video storytelling for your virtual open houses.

  • Host a Free Housewarming Party
    If old-fashioned business networking makes your skin crawl, tune into this idea: A housewarming party for your newly closed homeowners. This will not only ensure they remember your name for years to come — it also gives you the opportunity to meet and greet with their friends and family who may become clients.

  • Take the Busy Work Out of Digital Marketing
    The vast majority of your future customers will find you online, so digital marketing is an indispensable part of your mix. Help your digital marketing strategy bear fruit with less time wasted by using social media automation to send event-based updates to your followers ... just click and "done."

  • Make It Easier to Monitor Your Relationships
    It can be tough to figure out everyone you know — contacts, leads, and current customers – and what they're all doing at a given moment. A dedicated real estate CRM can use artificial intelligence and machine learning to maintain total visibility and follow up at just the right moment.

  • Understand Your Priorities for Each Day
    Not everyone flourishes when they try to plan their day down to the minute. Still, you can get most of the benefits of scheduling by defining your priorities for the next day every evening. Once you know what is most important, always try to put it first. Focused blocks of uninterrupted work make it easier.

  • Keep Track of Your Marketing Results
    Free data analytics tools such as Google Analytics can clarify which digital platforms are yielding results — including your social media, real estate website, and content you've published on other forums. This data further empowers your CRM so you spend less time on what's not working for you.

  • Build Extra Time into Your Schedule
    Real estate has a reputation for top producers working day and night. Now, however, we know this is a recipe for burnout. "Work-life balance" is the new watchword. That means leaving time in your schedule for when things, including marketing events, run long – and giving yourself plenty of time to rest, too.

  • Follow Up with Satisfied Customers
    Even when they have a satisfying experience, most people don't end up returning to the same real estate agent in the future. The bottom line? They simply forget. Stay in touch with your satisfied customers and ask for referral business — it's the fastest and least expensive customer acquisition.

  • Have a Single, Overarching Goal for Each Quarter
    In the world of marketing, a month often isn't enough to know whether a tactic is working. You need a few months of data to compare outcomes over time. With this in mind, define a core marketing goal for each quarter, then break it down into weekly action steps and monthly check-ins.

Contact us today to discover easier, more effective marketing through automation.

December
14

Over the last few years, consumer preferences across all industries have been changing. These days, customers want to have the opportunity to do their own research online and figure out what they need to know before they ever speak to a sales professional.

With the vast amount of information available to them, the whole buyer journey can be enacted online:

  • Awareness: The customer is aware they have a problem and needs to learn more about it
  • Consideration: The customer develops a shortlist of potential solutions to the problem
  • Decision: The customer compares the possible options and selects the best one for them

In the online era, just about any purchase can fit into this framework. Only the simplest buys — like "fast-moving consumer goods" — don't go through these three steps. Any time someone needs the help of a specialized expert, such as a real estate agent, you can be sure this is the process they follow.

At first, this can seem like a real downer for real estate agents.

You can't be sure when or where someone will first encounter your brand, or what other alternatives they might be reviewing at the same time. Prospects control the tempo of the relationship, and it's up to them whether or not they make themselves known to you and become leads.

So, exactly what can you do?

The key is inbound marketing — an all-new way to make marketing faster and more effective.

Inbound Versus Outbound Marketing for Real Estate Agents

Inbound marketing refers to any form of digital marketing that draws qualified leads to your website and helps them through the process of becoming customers. Because inbound techniques are connected to your digital properties, they can work for you 24 hours a day, seven days a week.

Most inbound marketing techniques are involved in raising your online visibility. By ensuring you can be discovered online through relevant online searches, it becomes much easier for prospects to find their way to your real estate website. From there, you simply need to be set up to convert that traffic into business.

The core philosophy behind inbound marketing is the idea of respect for the customer's time. No one wants to have their day interrupted so they can be steered into a conversation they're not interested in having. Such interruptive methods are known collectively as outbound marketing.

For real estate agents, outbound marketing continues to hold some potential. Although most people are not amenable to a cold call from a real estate agent, for example, there is nothing wrong with attending a networking party or sponsoring a charitable event in the community where you may meet clients.

That said, inbound marketing does the majority of the work.

Some 98% of the people you meet on a given day will not be ready to jump into the market, either as a buyer or seller. Outbound marketing relies on the idea that they will remember you in the future some way, somehow. Inbound marketing caters to future clients at the very moment they need you.

Because they are interested in what you have to say at that moment, they may act quickly.

Even so, it is a wise idea to have real estate email marketing in place. Email is an inbound technique that allows you to cultivate a relationship over weeks and even months. As long as you continue to add value, you will position yourself as a trusted advisor who could be chosen over any other local agent.

The Secret Key to Inbound Marketing for Real Estate

Inbound marketing pivots on the concept of publishing helpful, informative online content that aligns with the needs of your ideal clients. Regular publishing gets the attention of search engines, and more information amplified through social media marketing will bring ready leads into your funnel.

Blogging, email, and social media are all functions that can be planned in advance and accelerated with the right real estate CRM. DeltaNET®6 incorporates all of these features and many more into an "all in one" AI-driven center of excellence for your entire marketing operation.

You can automatically share event-based updates for all of your listings, generate high-quality virtual tours, and launch and monitor local showings all in just a few clicks. With a wide variety of templates and presets, you save thousands of hours a year without sacrificing the quality you want.

Once inbound marketing has been properly set up, it continues to yield dividends throughout the whole life of your business. The sooner you begin, the sooner you'll see competitive advantages others can't reproduce. When you use DeltaNET®6, you can get off to a running start in a matter of just a few days rather than weeks or months.

Contact us today to discover more about inbound marketing.

October
22

It's no secret that nearly every real estate agent would like to improve their social media presence, regardless of how much success they've already had on social platforms. According to a social survey from real estate website "The Close," 88 percent of real estate agents would like to improve their social media, while 44 percent find social media to be one of their best sources of leads. Only referrals ranked higher as a lead generation source. If you're one of many agents who want to improve their social media, we've got some proven tips to help you accomplish your goals.

Know Your Audience

Who are you trying to reach, and what are their real estate goals? It's hard to please everyone, and knowing your audience makes it much easier to tailor your social presence to their needs. Start by looking at who you want to reach with your real estate brand, and the needs of your typical clients. Take some time to engage with your audience directly on social media, encourage conversations, and learn more about them.

Be Authentic and Build Personal Connections

There's no better way to build trust on social media than to be yourself, and try to form genuine connections with your followers. Trying to be someone you're not rarely works out with social media marketing, so authenticity is really important. While you're likely to be posting plenty of content, it's equally important to interact with your followers on an individual level, and in public settings like Facebook groups. Word of mouth spreads quickly on social media, and your engagement with your audience is one of your biggest drivers of lead generation.

Educate Your Audience Rather Than Pitching to Them

Think about all of the people you follow and connect with on your personal social media accounts. How many of them do you follow because of their sales pitches? If you're like most people, you probably connect with social accounts that educate, share interesting content, and engage with their followers. Your real estate knowledge is a huge asset, and sharing it with your audience is a great way to boost your social media.

Create and Share Thoughtful, High-Quality Content

So, what's the best way to educate your audience? Sharing great content that you create and sharing interesting content that you find online are two powerful ways to build your social presence. Content comes in many forms, from blog posts and videos to quick status updates with relevant statistics. Keep track of engagement to see which types of custom content resonate most with your audience, and try to share fresh content as often as you can.

Get Comfortable Behind a Camera

While quality content comes in many forms, there's no denying that video content is one of the biggest drivers of social media engagement. Platforms like TikTok and Instagram Reels allow you to post short, bite-size video content, while longer videos will work on nearly every other major social platform. With a relatively new smartphone and a few accessories like a tripod, you'll have everything you need to start creating video content. Practice makes perfect when creating videos, so dive in, invest some time, build confidence, and reap the rewards.

Be Consistent and Stay on Schedule

Perhaps the biggest secret to social media success is that it takes time and effort to build the type of meaningful connections that will earn you business. Blocking out time each day for social media activities and sticking to your schedule will help you build a successful, reliable social routine. With DeltaNET®6, you can save time on social media marketing by easily automating posts, including listings, blog posts, open houses, client reviews, and more. When you automate routine tasks, you can dedicate more of your social time to engaging with your audience.

Integrate Social Media Into Your Real Estate Website and Marketing

As you build your audience, your social media pages should help drive plenty of fresh traffic to your real estate website. But your website and other marketing materials can also help drive interest in your social media. Make sure that you have social sharing buttons on your website content and that your social accounts are integrated seamlessly into your website. Our custom real estate websites make it easy to integrate social, share your content, and generate leads.

Choose the Right Tools for Social Media Success

If your real estate CRM doesn't provide all of the tools that you need to improve your social media, perhaps it's time for an upgrade. With DeltaNET®6, you can easily manage all of your real estate marketing in one place, including your social media, AI-driven email marketing, online ads, content, and so much more.

October
21

Marketing is one of the most important parts of real estate, and it can also be challenging for agents to come to grips with. Once you've learned the knowledge and skills you need to serve clients, marketing should be your next priority.

Having a marketing plan is essential to your overall success!

Marketing is indispensable because the majority of your future clients will find you online. These days, most home searches begin there. As more Millennials turn to the market and the eldest of Gen Z find their way into it for the first time, this trend will continue.

A marketing plan helps you identify where your audience is, how to connect, and the best ways to do so over the time it takes them to launch their home search. From the high-level plan you develop, you can work backward to understand what you need to do every quarter, month, and week.

The concept may seem intimidating at first, but it is worthwhile.

Marketing is the central piece in pivoting from finding new business through in-person methods versus drawing qualified leads directly to your website with minimal effort. This transition has the potential to save you thousands of hours a year, but it relies on having the right marketing assets in place.

What Does a Real Estate Marketing Plan Include?

A real estate marketing plan is a top-level strategic roadmap you develop once and review quarterly based on your evolving goals and the success of your marketing initiatives. It is built around Key Performance Indicators (KPIs) such as leads generated and transactions completed.

How Do You Write a Real Estate Marketing Plan?

There are seven components to a marketing plan for real estate.

While some may prove challenging, each element builds on the ones before. If you do not have the time or resources to conduct a deep market analysis, you can leverage the wisdom of your colleagues and mentors to start with some basic assumptions that you then verify with experience.

The elements of a real estate marketing plan include:

  • Target Market
    Who are your ideal customers? What are their biggest concerns as they enter the market? What venues do they use for their research — who do they trust, and how can you use those patterns of behavior to get in touch with them? Write out everything you know about the clients you want.

  • Market Research
    With your target market identified, you can go broad. What volume of buying or selling in your area can be attributed to customers like these? For buyers, what is their typical budget? For sellers, what is their typical sales price? What is their next move once they've finished their transaction?

  • Positioning
    Positioning refers to your overall brand and how you use it. If you've been around for a while, then it will start with how customers see you, both positive and negative. If you are new, then you should answer how you will frame your brand so it is the natural source of expert advice for your target customers.

  • Competitive Analysis
    How many competitors are in your market? This is especially significant in real estate because you can use what your competitors do right as a jumping-off point to develop your own tactics. You may not want to go head-to-head with a large agency, but you can choose to be where they aren't.

  • Market Strategy
    The question here is: "How will I find and attract my ideal customers?" DeltaNET 6® is the real estate all-in-one solution that enables you to automate your social media, promote listings, post blogs, and manage your email marketing, among many more, from a centralized, "all in one" marketing command center.

  • Budget
    Your budget is a month-by-month breakdown of what you intend to spend on marketing. For most digital marketing, your major KPI will be website visitors generated, so keeping an eye on this will tell you if your investments have been cost-effective — use data analytics tools to monitor each channel.

  • Metrics
    It is up to your website to do the "heavy lifting" of converting visitors to customers by offering them resources and answering their questions. In addition to visitors generated from your marketing, closely monitor conversions — both to customers and to email subscribers who may later become customers.

Turning Your Marketing Plan into Reality

To achieve your goals, you may find you need more tools or training. Upfront investments are common in the first few years of the real estate journey. Be sure you understand how much you're spending, why, and a timeline for a) first value and b) return on investment, including recouping the initial spend. From there, review your analytics data monthly to track trends and prepare for a quarterly plan update.

Contact us to find out more about digital marketing for real estate.

September
28

Agents and brokers around the country are casting wary eyes on Zillow's latest moves. The number of markets in which Zillow is buying and selling property continues to grow. In an industry that has seen more change in the last 24 months than virtually any other, it's fair to respond to all of this with a groan.

Maybe it feels like "one more thing" to navigate around — and a particularly big one, at that. But don't be discouraged.

Zillow is a large, highly visible platform, so it's easy to overestimate its power to "disrupt" the market. Across the U.S., buyers and sellers know Zillow as a convenient platform for finding and comparing properties. But rumors of the death of modern real estate have been greatly exaggerated.

Like any other company, Zillow relies on real estate agents to lead, negotiate, and finalize transactions. As the real estate equivalent of a big box store, it faces an uphill climb convincing buyers in particular that it is capable of delivering the high level of local expertise they need to make informed decisions.

And as a lumbering nationwide behemoth, its smaller competitors are more agile and adaptive.

If Zillow is in your market, you can compete with it. And if Zillow is not in your market yet, you can put in place the technology, processes, and branding you need to set a clear, stark choice before your leads: Local service tailored to your needs or a homogenized and impersonal experience.

Real estate isn't e-retail. It's about relationships. That's where local agents and brokers have — and always will have — a distinct advantage.

Six Ways to Adapt, Grow, and "Zillow-Proof" Your Business in 2021 and Beyond

Let's start with what's right at the epicenter of your locus of control: You. You are at the heart of every relationship you build, online and off. Those relationships, in turn, are among your best assets. Here are some of the top ways to strengthen your relationships, brand, and business:

  • Brand and Promote Yourself as a Local Real Estate Expert
    In the coming years, local expertise will be more important than ever. Clients will need agents they trust to evaluate properties, help them choose between unfamiliar neighborhoods, and give them an inside view of the community they'll be joining. Your local insights are a premium asset, so market them well.

  • Personalize the Customer Care Experience at Every Turn
    Personalization comes from knowing and caring about the individual. Learn their needs and goals and use those details to send them only the most relevant content. Customized email marketing can help you keep relationships burning, even if it takes weeks or months for a lead to jump into the market.

  • Build Referral Business into Your Overall Strategic Plan
    Referral business is the ultimate reflection of your ability to build value-added partnerships with your customers — relationships so deep, they will vouch for you to those they care about. But referrals don't usually happen on their own. Instead, you'll need to follow up and ask for them!

  • Focus on Customer Retention, Not Just Lead Generation
    Every satisfied customer you retain is one who will call you in the future. Although customers may wait years between real estate transactions, the lifetime value of their patronage can be very high. Social media marketing from your Facebook business page keeps you connected long-term.

  • Use Social Proof and Online Reputation Management to Your Advantage
    Social proof tells future customers others "just like them" have succeeded thanks to your services. Reviews on platforms like Google and Yelp not only help persuade visitors to contact you, they can also raise your search engine visibility. Get used to actively asking for testimonials when you can.

  • Leverage Opportunities to Make Your Listings Stand Out
    Your listings can be the best in your area if you consistently enhance each home's unique story with photography, multimedia, and interactive features. Properties in Motion is an easy way to enrich property marketing with video tours that save buyers' time and give sellers greater confidence in you.

The Right Technology Lets You Meet, Connect With, and Serve Your Clients at  Scale

Zillow has the benefit of large amounts of real estate data. Yet, it's still not able to use that data as effectively as a small team or a single well-trained agent with the right technology in hand. All in all, there are many areas where it is weak. With the right tools, you can run rings around it.

DeltaNET 6 is the all-in-one solution designed from the ground up with real estate in mind. By providing complete visibility into all your prospect, lead, and customer relationships, you can personalize communications and follow up with pinpoint accuracy at just the right moment. Contact us to learn more or get started.

September
23

It's easy to feel a little bit overwhelmed when you look at all of the marketing options for real estate agents, but becoming a marketing whiz is easier than you might think. All it takes is the integration of the right tools, the right tactics, and a dash of customization to make your marketing fit with your unique brand. There are even tools to automate some of the most important marketing tasks and free up more time without compromising on results. Get started with these tips to help you maximize your real estate marketing.

How to Use Social Media for Real Estate Marketing

Creating an active real estate social media presence is an excellent way to develop trust, share your expertise, connect with clients, and build valuable relationships. Social media is the perfect place to reach your target audience where they already work, play, and research businesses.

  • Share Your Latest Real Estate Content, Listings, and More
    Every social media website is designed for sharing, whether you're blasting out your latest blog post on Facebook, sharing your most stunning listing photos on Instagram, or sharing relevant, timely home improvement tips on Pinterest. Integrate your social accounts with your real estate website to ensure that your audience can always easily find your latest content.

  • Drive Traffic to Your Real Estate Website with Ads, Content, and Conversation
    All of that sharing isn't just for show. By sharing content, creating conversations, and using targeted, pay-per-click advertising, you can consistently drive more traffic to your real estate website. More traffic to your website ultimately means more leads, and a strong social presence helps ensure that the quality of those leads is high.

  • Build Your Reputation While You Build Relationships
    Of course, social media is about more than just great content and smart advertising. It's also a natural place for building connections by answering questions, getting involved in the conversations that your content creates, and showing people first-hand why you're the right choice for their real estate needs. Engagement on social media is a must because it boosts your marketing in so many different ways.

Turn Your Email Marketing into a Valuable Asset

Email marketing is one of the best ways to keep in touch with clients, get them the latest real estate news, and nurture leads until they become clients. Automated email marketing tools make it easier than ever to stay top of mind with clients.

  • Make Life Easier with AI-Driven Email Newsletters
    When a client is buying or selling a home, they're typically very focused on the process. AI-driven newsletters make it easy to keep them up to date on all of the latest happenings in their market, update them on real estate trends, and help them make informed decisions. Send relevant, high-quality emails to large groups of clients without taking much time from your busy day.

  • Automated Drip Campaigns for Easy, Reliable Marketing
    Automated drip email campaigns are great for keeping in touch with clients over the long term, and nurturing leads. Provide all of the key information they need at just the right time. Get all of the benefits of robust email marketing, with an automated process that makes your life easier.

  • Customizable Templates for Dependable Results
    Some email marketing can be automated, but sometimes you will want to send customized messages, as well. Using customizable templates is a great way to cut down on the time it takes to send custom emails and get the right information in front of your clients when they need it.

Creating Content for Your Real Estate Business

Whether you're sending bulk emails, creating your real estate blog, or developing content that's ideal for sharing on social media, your real estate content is at the heart of your marketing efforts. Creative, innovative content makes it easy to share your expertise, highlight the markets where you sell homes, and provide valuable information to your clients.

You can invest time in creating your own unique content, take advantage of our custom content creation, or try a mix of both. And it's not just about the written word! Video content is more popular than ever because it's convenient for clients and the tools to create it are more widely available than ever before. Experiment with creating different types of content and discover what works best for your real estate business.

Ready to take your marketing to the next level? With so many people shopping for homes and searching for real estate agents online, now is the perfect time. Whether you're brand new to real estate marketing or an experienced pro looking to expand your reach, our team at Delta Media Group has the tools and expertise to help your business thrive.

September
16

Video is quickly taking over the internet, and the same can be said about real estate marketing!

Well over half of all internet traffic is now made up of video content. As more people gain access to unlimited smartphone data plans, that number continues to increase. The adoption of 5G internet will accelerate the trend even further as it becomes possible to stream video fast from almost anywhere.

Real estate pros would do well to get comfortable with the power of video — both in front of and behind the camera. Video is much more likely to be viewed, remembered, and shared than plain text content. And video has the unique power to build rapport and foster trust like nothing else out there.

Video for Listings Is King – But it's Only the Beginning

Nothing will ever replace real estate photography, but video is the next best thing to being there.

When video is used to enhance listings, it allows interested buyers to go from merely browsing to imagining everything a space has to offer their lifestyle. With context provided by your narration, they can engage all of their senses and envision their future in the home.

That said, real estate listings are just one of many places video can make a winning difference. When used as a central part of your overall marketing strategy, it helps you deliver high-quality, branded communications that leads and customers will really look forward to.

Let's consider some other great ways to use video in your real estate marketing:

  • Video for Real Estate Testimonials
    Social proof is the key to helping your future customers see that others just like them had an excellent experience working with you. Real estate testimonials are powerful because your satisfied customers can express themselves in their own words. This kind of uncoached reaction is very compelling. Plus, they are more likely to feel invested in your brand and offer you referral business in the future.

  • Video for Neighborhood Introductions
    Buyers often find themselves with a general idea of where they want to be, but they need to compare many different neighborhoods ¯ especially in large cities. They might not have time to explore every alternative in person, but video can take them there. You can show off the top landmarks, restaurants, shopping, and other amenities. All this helps to position you as a trusted local expert.

  • Video for Live Open Houses and Tours
    Virtual open houses and virtual tours have become extremely popular over the last year. Originally a way of maintaining safety for buyers and sellers alike, they have proven popular with everyone. Sellers no longer need to plan ahead for big crowds and buyers can extend their search radius with a minimum of travel. You can make these even more enjoyable with your own commentary.

  • Video for Blogging and Content Marketing
    All in all, online videos are more likely to be shared than almost any other kind of content. Just about anything you publish on your website can be enhanced with video. Video makes a website seem more polished and professional even when an individual visitor doesn't actually choose to view it. Even a video of just one minute can spruce up a post, "about us" page, or contact page.

  • Video for Social Media Updates
    Video has a tremendous impact on social media. Even though each social network has its own rhythm, people tend to scroll quickly. Visual content is more likely to stop them in their tracks, and videos are all but irresistible. Sprinkling videos in among the real estate photography you already share on your feed will get more people to engage with what you have to say. That can ultimately net you more leads.

  • Video for Custom Email Messages
    To nurture relationships over weeks and months, you're probably already using email drip campaigns. This is the best way to keep your message in mind with leads who are on the fence or waiting for the market to pan out a certain way. When it's time to add an extra jolt of motivation, a custom video can kindle a more personal connection. Just use what you know about a lead to start a conversation!

You Don't Need to Reinvent the Wheel to Come to Grips with Video for Real Estate

Video can seem like an intimidating prospect, but it's fun and exciting when you get comfortable making them.

To seamlessly tap into the power of video, you need a nimble, high-performance center of excellence you can trust to remain stable and dependable. DeltaNET 6 is that solution for thousands of real estate professionals across the United States. It gets you rolling with video in minutes, not days or weeks.

Contact us to find out more or get started with the top all-in-one solution for real estate.

August
27

Is marketing your top priority?

For most real estate pros, the answer is "no" — and with good reason!

Marketing is an essential part of building your business. In the long run, few other activities contribute quite as much to the trajectory of your unique brand. If you want a lucrative practice that nonetheless offers the right mix of work-life balance, marketing needs to land on your radar consistently.

On a day-to-day basis, though, it's no surprise you have other things to think about.

Buyers and sellers alike are growing savvier and getting more demanding in the level of customer care they expect. The youngest movers in the market — whose lifetime value is highest – are also the most likely to say they will lose interest if they do not hear back from a real estate agent immediately.

You are your biggest business asset. To work on deals and build relationships, you must be present.

So marketing slips down the priority list. Or does it? No marketing resource can replace you, nor should it try. You need assets that extend your reach. The solution is digital marketing automation for real estate agents.

Spend Less Time Marketing and More Time Engaging Your Customers — Without Sacrificing Either

By automating away routine tasks, you free up time and reduce human error. But there's more to it.

With end-to-end digital marketing automation, you create something just as valuable: Consistency. Your email, social media, and more can deliver personalized communication in your own warm and relatable voice. No matter if you are talking to ten, one hundred, or one thousand leads, it can always sound like you!

This is crucial because trust is the foundation that real estate success is built on.

Fostering that trust begins long before you ever meet with a potential client. They are already out there on the internet, comparing their different options for a real estate agent. It may take weeks or even months for them to jump in. Your marketing messages between now and then can make the winning difference.

With the digital marketing center of excellence offered by DeltaNET 6, you can present your expertise with full confidence. Our all-in-one AI-driven platform empowers you with seamless integration and dependable high performance on all the core marketing tasks that drive your business forward.

That includes:

  • Social Media Automation with Facebook and LinkedIn
    Many real estate agents get a huge proportion of their online leads from Facebook. On the flip side, LinkedIn is the place to find luxury real estate clients. Facebook Connector and LinkedIn Connector enable you to fill your social feed with helpful, informative, event-driven posts that keep your followers up to date with minimal effort.

  • Online Advertising Automation Using Our Ad Wizard
    Ad Wizard means Facebook ads are like magic! Targeted Facebook and Instagram ads have never been easier than with Ad Wizard. You can configure, launch, and monitor your campaigns in seconds. Proven templates and included creative collateral give you a full library of effective options to get eyes on your new listings fast!

  • "My Customer for Life" Email Marketing Newsletter
    Open the door to a life-long partnership with your favorite customers! "My Customer for Life" strengthens your relationships at every stage with valuable email content that builds your brand. Personalized, beautiful emails with a handcrafted look and ultra-targeted relevance are always just a few clicks away.

  • Virtual Tours with Properties in Motion
    Virtual tours are convenient for buyers and sellers alike. Sellers love the idea of not having to schedule around a crowd of strangers in the house. Buyers can extend their search radius without more commuting. Properties in Motion is your key to sophisticated virtual tours without having to spend weeks learning new software.

  • Virtual Open Houses with Open House Connector
    Open House Connector makes open houses more convenient for you and your guests. They can register online and sign in from their mobile device, letting you track interest and attendance. Follow-up is a snap, as you can keep both "no shows" and attendees in the pipeline to further publicize future opportunities.

  • Technology Independence from Start to Finish with Local Showings
    Local Showings is our new property showing management platform. An independent, full-featured property showing software and service, it allows you to schedule showings of any property in your MLS, offer a calendar view of available times, generate reports for your sellers, highlight essential feedback, and more.

No matter what the future brings, digital marketing is an essential part of the equation for real estate experts at all levels. DeltaNET 6 keeps you on the cutting edge by giving you real estate marketing automation capabilities that can save you thousands of hours every year, all without sacrificing the human touch.

Contact us today to learn more or get started.

August
24

Social media marketing is one of the most reliable, effective ways to drive traffic to your listings, profile, and real estate website, but growing your social presence organically takes time. While it's still well worth investing some time into growing your presence organically, we're guessing that you don't want to wait around to start reaping the benefits of social media marketing.

So why not up your marketing game, and get the best of both worlds? With the right targeted social media advertising, you can grow your presence more quickly, reach more people from your target demographics, and set yourself up for long-term social media success.

Why Social Media Marketing Is So Powerful for Promoting Your Real Estate Business

Social media is already a place where your potential clients work, play, and consume content on the topics that matter most to them. Whether they're looking for a dependable real estate agent who can help them accomplish their goals or simply searching for homes in the markets where you do business, you want them to find your name first. And when they find you on their favorite social site, you want to build trust with a social presence that shows them exactly why you're the right choice for their real estate needs.

Social media integration is also a natural way to boost traffic and engagement for your profile, listings, and real estate website. On top of that, the social proof – like reviews and testimonials – that you generate by providing great service to current clients is one of your best assets for attracting new clients. Add it all up, and it's easy to see why it's so worthwhile to invest in building a strong presence on social media.

The Benefits of Paid Advertising on Social Media

Ultimately, any investment you make into your social media presence is going toward the generation of new business and the growth of your customer base. With paid advertising on the most popular social sites like Facebook and Instagram, you have so much more control over who you reach and how you reach them. Organic growth takes time and there is such intense competition for attention on social media. That's why it's important to take advantage of the additional tools available, like paid advertising, to help you achieve your social media goals as efficiently and effectively as possible while maximizing the reach of your social presence.

How Delta's Ad Wizard Can Help Your Social Presence Thrive

Now, after hearing all about the benefits of paid social media advertising, you may be wondering... how exactly to I develop a powerful social media ad campaign that reaches the right people? Our Ad Wizard™, which you can find in the DeltaNet, makes it fast and easy to create social ad campaigns by providing all of the tools that you need in one convenient package.

  • Easily Manage Ad Campaigns
    Rely on an intuitive, easy-to-use interface to manage your ad campaigns, track your budget, and analyze results. Save time by managing all of your marketing in one place within the DeltaNet, getting your ad campaigns up and running with a few clicks, and not having to worry about learning a new interface for each social site.

  • Customize Ads to Suit Your Brand
    You want your ads to stand out for the right reasons and to fit within your overall marketing plan for your brand. Ad Wizard™ allows you to customize your layout for each ad, upload photos, use images from an extensive stock library, and choose from a variety of templates to create just the right advertisement.

  • Access the Most Important Ad Types for Your Brand
    Diversify your campaigns and target each ad to reach the right prospects by choosing from various ad types that can be customized to fit your needs. Ad Wizard™ offers ad types like Just Listed, What's Your Home Worth, Open Houses, Branded Ads, and many more. Easily plan campaigns to reach buyers, sellers, or specific demographics.

  • Track Campaigns to Easily Analyze Results
    Keep track of your results with automated reports that you can easily access within DeltaNet, and use what you learn to help you plan future ad campaigns to maximize your ROI.

With the right tools and the right plan, it's easier than ever before to grow your real estate business with social media marketing. And your social media advertising is about so much more than helping you accomplish important, short-term goals. In the long run, a robust, engaging social presence can help you generate new business, earn referrals, drive website traffic, build trust, and grow your brand in the places where it matters most. All it takes to get started is a few clicks and the right tools for the job.

August
18

Deal flow is the rate at which business proposals and pitches are received.

Investors, including investors in commercial real estate, use this as a general barometer of whether business is good or bad. The same term is also used, alongside lead generation, among real estate professionals focused on residential property. More referrals lead to better deal flow overall.

Leveraging marketing automation technology is a key step in accelerating real estate deal flow. Although there are many tools that can help, the cornerstone of any strategy is CRM. CRM, short for Customer Relationship Management, enhances visibility across your customer ecosystem.

A powerful all-in-one solution like DeltaNET™ 6 is no longer "nice to have"; it is an absolute must-have.

A CRM serves your needs in three powerful ways:

  • It provides complete visibility into where your leads and current customers stand in their transactions
  • It enables you to nurture your leads consistently using personalized email marketing and other tools
  • It strengthens your ability to follow up with leads and past customers to get more deals and referrals

Not long ago, only a fraction of real estate agents used CRM. Now, the tottering old "technology stacks" of yore, built of a dozen apps that don't work together, are giving way to centralized solutions. By using CRM effectively, you benefit yourself and your clients.

When it comes to deal flow acceleration, a single technique can bring your business to the next level.

CRM-Based Audience Segmentation Improves Deal Flow Through Targeted, Personalized Messaging

Your email marketing list is one of your most valuable business assets.

That's because your list is packed with people who have a definite, pre-existing relationship with you and are amenable to hearing what you have to say. You have the power to significantly influence subscribers, making customer conversions more likely at times when they benefit you most.

You can also use the same resources to stay connected with past customers and acquire referrals.

But what's the best way to differentiate your messages so they remain relevant and welcome?

Audience segmentation means refining your email list by placing subscribers into sub-lists, called segments, that match up with your relationship and their interests. Using segmentation, you can make sure subscribers get only the most targeted and relevant information. That makes it more likely they'll take action.

5 Ways to Boost Your Monthly Deal Flow Using Audience Segmentation

There are many situations where segmentation creates better experiences for your contacts. Your CRM can turn your single list into a seamless collection of highly focused sub-lists in a matter of just minutes. That means you will get better ROI from your email drip campaigns and can expect a fuller schedule overall.

Let's look at some audience segments that can bolster your business:

  • Past Customers
    Audience segmentation is particularly important when current customers close their deals and become past customers. They will no longer need content on negotiating a buy or finding financing, for example. You can keep the conversation flowing with these subscribers by sending them information on homeownership, DIY repair, decorating, and more. The more you know about their interests, the better.

  • Cold Leads
    When leads have gone cold, it is a wise idea to activate a special sub-list for them. Use email in conjunction with text message marketing to re-ignite the conversation. If you can verify that someone is still looking for a home, then they return to your current leads list. Your cold leads list can leverage urgency and limited-time offers to spur action. If a lead remains cold for months, however, it is polite to pause messages and circle back later.

  • "Love List"
    Your "Love List" consists of your customers who have demonstrated they were not just satisfied with your work, but thrilled. For example, they might have given you 5-star reviews on multiple platforms without you even raising the subject. They deserve a special list category because you will want to pepper your messaging with personalized check-ins. It is okay to ask your Love List for referrals several times a year!

  • Open House Attendees
    Open house registrants who actually show up are clearly on their way to a purchase — the question is when they'll find the right home for them. Follow up with attendees you don't hear from right away, using a text, call, email, or even a social media message to see what they thought of the property.

  • Open House No-Shows
    Open house no-shows can stay on a list segment, ensuring they get future invitations to local events. But you should also touch base to see if you can find out what happened. Did other commitments come up, or was the house a dud? If you've done a virtual tour, be sure to send the link.

Contact us at Delta Media Group to unlock the power of marketing automation.

August
12

Stubborn listings are no fun for sellers — or for their real estate agents!

It's well-known that as a listing sits on the market, it becomes less likely to capture an attractive offer. The ideal is to move a listing within 30 days. The longer it waits, the more likely buyers will assume something is wrong with it. At the dreaded 90 days, relisting is nearly inevitable.

There are two situations where agents need to be especially wary about idle listings:

  • Markets that strongly favor buyers, especially when there's plenty of housing stock
  • Overheated markets where voracious sellers price themselves into the stratosphere

Before a listing even goes on the market, pricing it to sell is one of the most valuable services an agent can offer. Sellers can easily overestimate the value of a home for sentimental reasons or just because the market seems to offer them a big payday. Agents need to step in, look at recent sales, and make the facts clear.

But sometimes, even when price is aligned with market conditions, a home simply won't sell.

This is highly frustrating for sellers, and it's also one of the situations most likely to lead to a bad review – never a fun prospect. Sometimes, there may be many factors outside your control making the road ahead difficult for your listing. The key is to seize on what's in your area of influence and course correct as soon as you can.

Let's look at some of the most effective ways to do it:

  • Update the Staging
    Staged homes generally sell for more money and do so within a shorter amount of time. A staged home is more enticing than a vacant one because it lets buyers exercise their imagination about how they will use the space. Take care to optimize every room, highlighting the features you want buyers to focus their attention on.

  • Improve the Curb Appeal
    In this era of Google Maps, you can bet would-be buyers will be checking up and down the street before they even register for an open house. Curb appeal always counts, whether that means doing some extra lawn work, landscaping, or revitalizing the exterior with a fresh coat of paint. The ROI can be exceptionally high!

  • Make Sure Your Photos Are Quality
    A listing is judged by its photos, and the surging quality of photography in most listings means you need to keep up. Many real estate agents are partnering with professional photographers. Get crisp, clear shots of each room and every angle of the exterior, ideally featuring the same locales at several different times of the day.

  • Fix Specific Issues with the Home
    Some sellers are perplexed to learn that they can't simply list a home "as-is" and hope for the best. Buyers not only regard such properties with suspicion but many are bound to get a home inspection anyway — lenders require it. Carefully raise the subject of repairs, especially if the roof, sewer system, or wiring is involved.

  • Leverage Social Media and Social Ads
    Social media can give a listing a fresh burst of attention even when it's outside that ideal 30-day window. If you have exhausted your options on Facebook (or LinkedIn, if it's a luxury property), consider busting out a secret weapon: Facebook advertising can help you tap into a wider local audience for your listing.

  • Excite Buyers with Live Video
    Live video is another great way to unlock the power of social media. You can stream a complete virtual tour of the property through Facebook or Instagram. To pep up your listing for visitors who miss your stream, consider using a tool like Properties in Motion for branded, shareable video with built-in tracking.

  • Host More Open Houses
    To create more value for today's sellers, agents need to be prepared for open houses in all their forms. Know when to pivot from traditional face-to-face events to virtual open houses and when to combine the two. Open houses can revive a flagging listing, as the right buyer has the opportunity to make an offer on the spot!

  • Use Seller Reports
    If your seller's morale collapses, then the listing is as good as doomed. It's understandable for sellers to worry, so head them off at the pass with resources that will show them the progress they've made. Customized seller reports consolidate everything you've done for a listing into a single view.

  • Restart Your Marketing Cycle
    Once you've consulted with your seller and committed to making some of the changes above, kickstart your marketing cycle again with an updated listing — with or without actually re-listing. Revise your collateral and get a fresh perspective on the property by emphasizing its new advantages. And, of course, don't give up!

Contact us to learn more about digital real estate marketing.

August
10

Social media is a versatile and powerful tool for real estate agents.
Some real estate professionals get the majority of their leads using social media. Of all industries represented on social platforms, real estate brands are the most active. That makes sense since there is always something new to share when showing what makes your community special.

That means, of course, that in addition to all the political scandals and celebrity gossip you'll find in an average social media feed, many of your colleagues are striving to attract attention. It's worth asking the question: "What makes the winning difference when it comes to social media marketing?"

The answer: Making a genuine connection with your audience.

You might expect us to say social media automation is the key to building your brand on Facebook, Twitter, and the rest. And it is a crucial part of the equation. But technology doesn't replace you — it accelerates and streamlines the process of making that connection. What you bring to the process is indispensable.

If you try to automate the wrong things, even the most reliable AI-driven tools won't yield the best ROI.

So, how can you connect with others online without shouting for attention or advertising constantly?

Take a cue from the kind of person you would want to follow.

How to Take a Genuine Interest in Others on Social Media

Look at the people whose updates you always try to catch on social media.

Odds are good they are offering something you can't get anywhere else — or, if there are plenty of other sources out there, they've distinguished themselves in some way that makes them your favorite. They aren't in a rush to get more followers and sales. Most importantly, they add real value for others.

There are two pieces to that:

  • Understanding what others care about well enough to reflect that in the content you create

  • Giving your followers the opportunity to meet the authentic you, which goes beyond brand

Of course, your professional brand should follow your authentic personal values. But people don't go onto social media to meet brands: They want to see other human beings. When you're doing it right, they never lose sight of the fact that you're a person just like them, even when you're talking about what your business can do.

Here's how to square the circle:

  • Use Your Face More than Your Logo
    All the graphics you use on social media should be fully branded. That said, always favor a recent photo of your face for your profile picture or "avatar." This gives the audience you gather an immediate sense they are talking to a real person. Try to include yourself in masthead images where possible, too.

  • Respond to Others' Comments
    Social media should be a conversation. Engaging directly with others dispels the impression that you're talking to yourself. Add your perspective to what others are saying, and they will naturally be more interested in you and what you have to offer. Keep it professional, but don't be afraid to be yourself.

  • Obey the 80/20 Rule
    While there are many versions of the 80/20 Rule, in marketing it boils down to this: for each time you plug what you have to offer, share something of genuine value to your audience five times. Pepper your feed with helpful, informative content on buying or selling as well as your latest listings and inspirational quotes.

  • Advocate for Your Community
    As a real estate agent, no one knows your local area better than you. Leverage that by showing the buyers who might move into your community exactly what they're getting. Walking tours of top neighborhoods, the latest news from the town government, and the best restaurants and attractions all have a place on your feed.

  • Emphasize Storytelling
    For as long as there have been people, they've been telling stories. Telling the stories of your successful clients — and, when they're willing, letting them do so in their own words — is a powerful form of social proof nothing else can match. But don't hesitate to tell your own stories, even when they're not directly related to selling.

  • Use Video Marketing Frequently
    Virtual open houses are here to stay, and they're just one form of video marketing that can supercharge your business. All real estate agents and brokers should aspire to be comfortable both in front of and behind the camera. Whenever you do a video tour of a home or neighborhood, be sure it gets shared across all platforms!

Every property tells a story of its own, so it's only natural real estate professionals have lots to say. Tools like Facebook Connector and LinkedIn Connector can strengthen your efforts, but there's no substitute for your unique perspective. Contact us to learn more about digital marketing with the human touch.

June
29

"Silence, brand!"

If you've spent much time on social media over the last few years, you've probably seen this answer to branded content. It's a snappy retort to what many see as the increasingly unctuous and unwelcome expansion of corporate narratives into social spaces, leaving us subject to advertising seemingly every minute of every day.

To a growing number of people — including many of your future customers — the idea that Wendy's is our wisecracking hipster friend or we're "in this together" with Toyota or United Airlines isn't just unconvincing: it's downright nauseating. The more brands clamor to sound just like us, the more robotic and intrusive it all feels.

Many internet users are covering their ears and averting their eyes rather than engage with it.

Into this world of "corporate personhood" run amok steps the real estate agent or broker.

It's a well-known fact that many real estate agents get a substantial quantity of their leads by promoting their listings on digital channels, especially social media. Some experts have estimated that out of all professional industries, real estate experts are the most active on social media.

Going without a robust online presence simply isn't an option. The question, then, is how you can humanize your digital business. Luckily, you have some natural advantages that can serve you well.

The Human Connection Just Comes Easier for Real Estate Agents

Luckily, you have the potential to go right where so many others go wrong.

Real estate professionals stand out from the pack online for a variety of reasons:

  • Meaningful, 1-to-1 relationships are at the heart of all they do
  • By practicing their skills, they help others to achieve life goals
  • Their local knowledge, style, and passion are unique to them

With all of this in mind, you should get excited about the huge potential the digital world holds in store. Your consistent, trustworthy online presence is an extension of your in-person relationship building. Over time, that online activity provides the momentum that brings a steady stream of leads to your door.

That's crucial to building a lucrative, sustainable business that offers work-life balance.

Let's look at some of the ways you can ensure your digital brand has the human touch:

  • Prefer Your Face to Your Logo
    Whenever possible, show your face, not your logo. A logo can be anyone, but your face is yours alone. This is crucial when deciding on social media avatars, your header photos on Twitter and Facebook, and more. When someone visits your website home page, be sure they see smiling faces — either yours or your customers'.

  • Share Stories from Actual Customers
    Customer success stories are the most important form of social proof. While many visitors will check out your reputation on third-party review sites, you should also include testimonials directly on your social media and real estate website. Written testimonials work well, but aspire to showcase your biggest wins on video.

  • Be an Advocate for Your Community
    Your value as a real estate agent is inseparable from the community where you practice. Use your digital presence to become a trusted guide to what makes your area special. Producing content about local events, top restaurants, and other amenities shows that you truly care about the place where you do your work.

  • Use Video Marketing to Build Rapport
    Video marketing is the next best thing to being there. It is a wise idea to record a video introducing yourself and your practice in your own words for your site's home page. Video tours of homes and neighborhoods are also very effective. This content helps newcomers feel like they already know you.

  • Connect with Cards and Mementos
    Of course, no brand is digital alone — and what you do outside the confines of the internet can enrich both your business and your customers' lives. Following up with former customers is essential to referral business, so don't be afraid to invest time in a handwritten card or include a small, meaningful gift.

  • Mark Special Occasions
    Holidays are the cultural touchstones we all share, while anniversaries are meaningful moments in an individual relationship. Honor both of them by producing tasteful seasonal content for your website and social media. At the same time, don't forget to acknowledge past customers on, for example, the anniversary of closing day.

  • Consider Using Text Messages
    Text messaging is quickly developing into one of the most intimate ways to start conversations with leads. You can get opt-ins through your website, social media, or automatically through Open House Connector. Asking a quick question can revive cold leads, but it's also a great way to let others know you're looking out for them.

Marketing automation technology doesn't get in the way of relationships; it helps you manage and deepen them. Contact us to learn more.

June
3

Diversifying your lead generation crucial for maintaining a steady, reliable supply of leads for your real estate business. With so many marketing tools and networking opportunities available, there's never been a better time to find new ways to generate leads. In addition to trying new things, it's also important to make sure that key lead generation tools like your real estate website are updated for a modern audience. Take a closer look at these 7 ways to diversify your lead generation and find new ways to earn leads for your real estate business.

  • Position Yourself as an Online Real Estate Expert by Answering Questions
    Sharing your real estate expertise is one of the most powerful ways to add value for your current clients, and it's always a great way to generate fresh leads online. Whether on social media or online forums, there are always people with real estate questions that need answers. By providing those answers in public online spaces, you're also showing anyone else who encounters that exchange that you have the expertise to help with their real estate needs.

  • Get Involved with Community Events
    Sponsoring local events is a reliable way to bring visibility to your business with a local audience, but your presence at the events you sponsor can add even more value. These local events are outstanding networking opportunities, allowing you to connect with potential local clients and build relationships with other businesses that may lead to referrals.

    In addition to networking opportunities, attending local events can help you create valuable content for your real estate website. Create preview posts for your blog to generate interest in the event, then be sure to take plenty of photos and videos while you're at the event to create content that shows why your communities are such great places to call home.

  • Make It Easy to Find Your Customer Feedback Online
    Are you making the most of positive feedback from existing clients to help you earn new leads? Social proof works a lot like word of mouth, but on a much larger scale. The positive testimonials and reviews that your clients provide are a powerful form of social proof, but only if you make sure people can find them. Dedicate a page on your real estate website to showcasing testimonials from your clients, and make sure your online reviews are easy to find.

  • Turn Your Real Estate Website into a Lead Generation Machine
    With so many other ways to promote your real estate business online, it can be easy to forget that your real estate website should be one of your most powerful sources of lead generation. A dated website or one that doesn't offer all of the features that modern clients expect can lead to many missed opportunities for lead generation. If your website doesn't load with speed, lacks features, isn't mobile-friendly, or doesn't feature a sleek, modern look, then it may be time to refresh your website to maximize lead generation.

  • Create a Diverse Video Content Strategy
    Getting into video content can feel intimidating, but it's easier than you might think. There's so much value to putting your face and your real estate expertise out there for everyone to see, so integrating video content is a great way to diversify your lead generation if you're not doing it already. Just like with your regular blog posts, the best video content answers questions, provides advice, and showcases everything that makes your markets special.

  • Use Slower Seasons to Refresh Older Listings
    Have some of your listings gone stale and become lost in the shuffle behind newer, fresher listings? Then use slower seasons in your real estate markets to bring those older listings back to the forefront. Slower times on the calendar are perfect for promoting older listings that didn't gain much traction the first time around, when there's less competition from other homes on the market.

  • Provide the Information Your Leads Need with Targeted Email Newsletters
    Email marketing is a great way to generate new leads and nurture existing ones, but only if you're delivering the types of content that those leads want to see. With the right real estate CRM, you can auto-generate reports for buyers, sellers, and anyone who's watching the market to plan their next move. Stay top of mind by delivering the content that your leads need in a way that's convenient for them.

With so many new tools and places to market your business online, the process of diversifying your lead generation never really ends. Keep an eye on the latest trends, experiment to find the best lead generation tactics for your target audience, and don't be afraid to try something new when marketing your real estate business.

May
13

Few industries changed as much or as quickly as real estate at the outset of the pandemic.

Working together, real estate professionals from all walks of life were able to re-imagine traditional approaches. The drive to improve safety for colleagues and clients alike has had a tremendous impact. What started out as a matter of necessity has given rise to innovations like digital showings, poised to redefine business as usual.

With vaccinations increasing fast, real estate professionals will soon find themselves with the opportunity to return to something like "normal." But precisely what awaits in the future is a matter of considerable debate.

Real estate has been one of the biggest bright spots in a pandemic-battered economy. While nobody can see the future, the general outlines of what tomorrow's real estate market might look like are fast becoming clear.

Here's what to expect from real estate after COVID:

  • Bankruptcies and Foreclosures Influence Housing Stock
    Mortgage-holders and renters alike have benefited from several moratoriums to help them weather the effects of the pandemic. With those protections slated to wind down, bankruptcy filings are likely to increase sharply. Real estate professionals should brush up on the expectations around short sales and bank-owned properties.

  • Mortgage Rates Increase After Long-Term Record Low
    Mortgage rates have had a historic low streak, enabling millions of Americans who might otherwise have waited to enter the housing market. Rate increases are inevitable, which will shut out some would-be buyers. Still, it may be a long time before rates rise dramatically and restructure the availability of financing.

  • Millennial Buyers Will Continue to Drive High Demand
    Robust demand has been one of the engines behind real estate's standout success in 2020. Millennial buyers make up an expanding share of homebuyers, and they will continue to be alert for market opportunities. The younger cohort is aging into homeownership while many elders make strong progress on savings and debt.

  • A Proposed Tax Credit Is a Powerful Wildcard
    Congress is now considering legislation known as the First-Time Homebuyer Act. If it becomes law, this bill will provide a tax credit for first-time homebuyers equal to 10% of the property's purchase price, up to $15,000. The bill is targeted to lower and middle-income individuals and families.

  • Down Payment Assistance May Be Coming, Too
    Separate legislation is in the works that may make down payments more attainable, too. First-time, first-generation buyers could qualify for substantial down payment assistance in the form of a grant at closing. Both bills will expect a buyer to use the qualifying property as a primary residence.

  • Millions of Renters May Still Become Buyers
    The cumulative effect of the two legislative proposals on the housing market suggests more than nine million people may still seize the opportunity to buy their first home. Demand is expected to vastly outstrip supply, creating intense competition in the most desirable housing markets around the country.

  • Video and Virtual Tours Will Remain Common
    In 2018 and 2019, video was already seeing massive growth in popularity for real estate marketing. Now, buyers and sellers alike are accustomed to video in the form of digital open houses and tours. Their convenience, along with the ability for buyers to stretch their search into a wider radius, mean these trends are here to stay.

  • Brace Yourself for the "Big Box" Model of Real Estate
    Large digital brands are consolidating their influence over buyers and sellers and extending their operations into more areas of real estate. They will continue to press for a less personal and more homogeneous real estate experience that prizes volume over value — deep local expertise is the antidote.

An Exciting New Era of Change Awaits Real Estate After the Pandemic

Just as they discovered opportunity in the midst of tragedy, real estate agents and brokers have a vital role to play in tomorrow's economic resurgence. In late 2021 and beyond, real estate could grow from an isolated success story to a bellwether of future prosperity for a great recovery.

Whatever changes, one thing is sure to remain the same: the importance of digital marketing.

Real estate agents who spend time implementing and learning marketing automation technologies now will be more resilient against the unknowns of the future. Done right, your real estate website can become a lead engine that informs, educates, coaches, and qualifies leads — bringing them to your door when they are ready.

A strong lead pipeline will help agents maintain their independence and strengthen relationships in the community, essential considerations as large digital-first brands and speculators seek to transform real estate to their advantage. Your digital marketing highlights your unique skills and perspective, which are irreplaceable.

To learn more about the future of real estate digital marketing, contact us at Delta Media Group today.

April
27

Social proof is one of the most important elements of your real estate marketing mix because testimonials and reviews play a key role in helping potential clients decide which real estate company to choose. When a prospect can easily find out what satisfied clients have to say about your business, they will have more confidence that they can trust your agents to help them achieve their own real estate goals. If you've been wondering how to make the most of the testimonials that your business earns, you've come to the right place. Let's take a closer look at maximizing your testimonials and using social proof to earn new business.

How to Maximize Your Testimonials

  • What Testimonials Are and Why They Matter
    Maximizing the value of testimonials requires an understanding of why they are so important for potential clients who are researching real estate businesses. When someone is shopping for or planning to sell a house, there's a natural level of anxiety that comes with such a major decision. While other elements of your marketing are sure to pique their interest, there's nothing like the real words of a satisfied client to help soothe that anxiety. They're the modern version of word of mouth, providing a natural way to build trust and eradicate doubts for prospects.

  • The Best Testimonials Include Specifics
    Getting the most from your testimonials starts with knowing what to ask for, and details are key. A very general testimonial that simply says your business is great to work with doesn't have the same value as a more specific testimonial that details exactly why and how you helped that client achieve their goals.

    So when you ask for testimonials, don't be shy about requesting details. Ask specific questions about why they chose your business, how you helped them overcome challenges, what surprised them about the process, and what their favorite part was about working with your team. The client giving the testimonial likely had their own concerns about the real estate process initially, so showing how you helped them overcome their concerns and challenges is a compelling form of marketing for prospects who may share the same concerns.

  • Showcase Your Testimonials Front and Center
    To earn a glowing testimonial from a client, your agents had to do a great job of helping that client with their real estate needs. That's certainly something worth celebrating! When you get a great testimonial, make sure that it's showcased prominently — ideally on the home page of your real estate website. You can also create a landing page dedicated entirely to testimonials to display all the best ones in a convenient location. Integration of testimonials is a dependable way to add value to your website and increase conversions.

  • Authenticity Matters
    Social proof works best when it's authentic, and that's certainly true for testimonials. Prospects will encounter many heavily edited or even fabricated testimonials during their research and will tune out those that don't feel authentic. A testimonial that includes specific details and examples will feel much more authentic than a more general, impersonal example.

  • Add a Name and Face to Testimonials
    If you want an easy way to increase authenticity, try adding a photo of the client to the testimonial (with the client's permission, of course). Being able to pair a face with the name at the end of the testimonial helps build trust. You can even take your social proof to the next level by requesting video testimonials. While recording testimonials does add some extra work, it's worth the effort. A video testimonial is an incredibly powerful form of social proof, and it's tough to top the authenticity of a client talking directly to the camera about your business.

  • Integrate Testimonials Throughout Your Real Estate Marketing
    In order to maximize the value of your testimonials, you need to maximize the chances for prospects to see them. So while displaying them on your website is a great start, you will also want to sprinkle them in with the rest of your real estate marketing. Start by sharing them to your social feeds and encouraging other clients to engage in the comments with their own experiences. You can add testimonials to your profile on many of the most popular national real estate websites and integrate them with your email marketing. Don't be afraid to innovate and find new places to display your best testimonials.

Maximizing your testimonials is so much easier with the right real estate marketing team on your side, and we'd love to help you make the most of all your marketing tools. Contact us to learn more about DeltaNET 6 and how we can help you grow your business and take your real estate marketing to the next level.

April
23

Real estate has changed quickly over the last year. There are new technologies and new marketing techniques. Some of them leverage trends that were already percolating in the background, accelerated by the pandemic. Others are all-new, the byproduct of the collective ingenuity and creativity of a highly adaptive industry.

Whatever the case, real estate's evolution won't end with COVID-19. On the contrary, agents and brokers should prepare for a fresh era of change — one in which they'll need to draw on recent lessons while connecting with how they can best communicate their unique value to clients.

That's because the time is now to start Zillowproofing your business.

Big or Small, 2021 Is Pivotal to Zillowproofing Your Real Estate Future

Zillow is no longer "just" a place for listings — it's a real competitor.

But don't panic! Zillow has a big budget and even bigger aspirations, but you have competitive advantages that it can never take away. More than that, it can't even come close to replicating them.

Only local real estate pros can:

  • Develop deep and personal relationships with their leads and clients and maintain them for years
  • Deliver the highest quality of responsive, professional service to help clients navigate transactions
  • Recognize and respond to changes, both individually and within your community, and react fast
  • Craft a brand narrative that attracts your own ideal customers, not just "anyone and everyone."

In sectors of the economy from accountancy to roofing and everywhere in between, motivated professionals and small or mid-sized brands have always found ways to compete successfully with "the big guy." Zillow's brand recognition is a double-edged sword: millions of would-be clients will soon be turning up their noses at the name everyone knows and looking for a local real estate expert who truly cares about their needs.

Meet (and Beat) Zillow on Your Terms: 7 Ways to Get Started Now

  • Leverage Customer Relationship Management to Get More Done, Faster
    An all-in-one real estate solution like DeltaNET 6 gives you visibility into the activities of your contacts, leads, and clients. It keeps track of interactions with your listings and helps you know when and how to follow up. DeltaNET 6 will save you hundreds of hours of manual work so you can focus on building your business.

  • Adapt to Real Estate Trends that Show Signs of Staying Power
    After 2020, the real estate industry has changed forever. Video is more important than ever for real estate marketing, and that includes virtual tours: they're convenient and effective, helping buyers broaden their search radius without long road trips. Properties in Motion and the Virtual Open House platform make it easy.

  • Carve Out Spaces Where You Can Compete Effectively
    Zillow is big, but results still come down to one-on-one personal connections. In many cases, that means making life easier for your clients. Local Showings is Delta Media Group's solution. You can easily check availability and schedule a showing for any listing on the MLS — it's like Zillow, only better.

  • Double Down on Your Branding, Niche, and Individual Appeal
    Your ideal client is eager to work with you, not anyone else. Be sure you're 100% clear on who that client is, what their pain points are, and why you can serve them better than the competition. Then, repeat that message loud and clear throughout your website, blogs, social media, and anywhere you meet people.

  • Make a Personal Connection Before You Even Meet
    Video isn't just about making homes look good. It can also put you in the spotlight. People trust video — it's the next best thing to being there, and helps newcomers to your brand feel like they know you. Introduce yourself with a video on your website. Enhance your blog and social media posts with video whenever you can.

  • Leverage Your Existing Network for More Referrals
    Referrals are the name of the game early in any real estate pro's career. If you keep relationships strong, that well never runs dry. Be disciplined in following up after closing day: one week, one month, six months, and a year to the day. Circle around to clients you haven't heard from recently and find out if there's more you can do.

  • Make Your Website the Core of Your Lead Generation
    On the flip side, your website can develop into a lead generation engine that's always running. Zillow has been on the scene for years, but real estate agents still get excellent online visibility with SEO and content marketing. Follow best practices and publish helpful, informative content for your target audience.

What's the biggest takeaway? Don't get spooked! Stay calm, think things through, and make informed choices about your options to stay ahead of the curve. To learn more about real estate digital marketing, contact us today.

April
20

There are more tools available than ever before to market your real estate business, but finding the right marketing mix doesn't always feel easy. In order to generate the best ROI with your real estate marketing, it's important to understand both the tools available and how each tool fits with your audience. It also requires a willingness to set goals, and a commitment to tracking results. We'll cover it all, with a closer look at how to generate great ROI with your real estate marketing.

  • Set and Track Your Marketing Goals
    Whether you track ROI down to the decimal or take a more general approach, there's no doubt that setting goals is crucial to both identifying what you want to improve and achieving what you set out to accomplish with your real estate marketing.

    While general goals like becoming the go-to source of real estate information are helpful, the most effective goals will be more specific to different types of marketing. Do you want to earn more website traffic, generate more social media engagement, or increase the success rate of your email campaigns? Set specific goals for those areas, and track your results over time to discover what works best for your business.

  • Know Your Audience and How to Reach Them
    In order to achieve your marketing goals, you need to understand the target audience you're trying to reach. A small, boutique real estate firm that caters to luxury buyers seeking a second home will naturally have a different marketing approach than a brand that aims to pair first-time buyers with the ideal starter home. Of course, some real estate businesses cater to a wide range of clients, and that's okay too! With a powerful real estate all-in-one solution like DeltaNET 6, you can gain a better understanding of your existing clientele, segment your audience, and discover the data that you need to make informed decisions about your marketing.

  • Create Content That Speaks to the Needs and Interests of Your Audience
    Generating engagement with your real estate blog and social media pages starts with understanding the needs of your audience. The best real estate content informs, educates, and inspires your audience, so ROI with content depends on a deep understanding of what your audience wants to see. With custom content creation from Delta Media Group and all of the data you accumulate, you can deliver content that positions your real estate team as local experts that your clients can trust.

  • Tailor Your Email Marketing to Specific Segment of Your Audience
    One of the biggest challenges for generating ROI with your email marketing is simply getting people to open your emails, and tailoring your email content to specific segments of your audience is a reliable way to get them to click. A buyer, seller, or someone who's just looking will all be seeking different content to help them make important decisions. Our AI-driven email newsletters and targeted email marketing campaigns make it so much easier to reach each client with the most relevant information.

  • Make SEO a Priority
    Most real estate prospects start their search for a real estate business online, and search engine optimization (SEO) is critical for making sure that they find your business first when they visit their favorite search engine with real estate questions. Local SEO integration is a dependable way to stand out within your markets, increase traffic to your website, and position your business as the go-to source for real estate needs in the places that matter most to your brand. Generating great ROI with SEO starts with having a plan. With custom website design, custom content, and a deep understanding of local SEO, Delta Media Group can help you achieve your SEO goals.

  • Make the Most of Paid Online Advertising
    SEO and content creation can help you attract clients organically, but reaching some members of your target audience will require a more direct approach. Paid advertising is a great supplement to your other marketing tools, allowing you to reach more potential clients through ads targeted to specific demographics on search engines and social media. Setting goals and tracking results are especially important for improving paid advertising ROI, which is why DeltaNET 6 makes it easier when planning paid advertising campaigns.

Generating great ROI with your marketing is virtually seamless when you have the right team on your side, and we'd love to help you achieve your marketing goals. With all of the tools in DeltaNET 6 and the help of an experienced real estate marketing team, you can accomplish your goals while making the most of your marketing budget. Contact us today to learn more.

March
30

You may have a secret identity as a mild-mannered real estate pro. When it comes to connecting with the people who can move your practice forward, however, you turn into a superhero — whether you know it or not!

Everyone brings their own skills and perspective to the field of real estate. It's no surprise, then, that everyone has a different grab bag of real estate competencies they pick up faster or enjoy the most. Experimenting with different techniques is essential for discovering your own marketing superpower.

It wasn't that long ago when everyone in real estate was expected to be a rollicking extrovert. Marketing in real estate was synonymous with in-person events: everything from open houses to business networking to town hall meetings. Being seen as frequently as possible was a principal goal.

Certain types of face-to-face events are still extremely powerful. But agents and brokers are now equipped with a wide range of options that allow them to think differently about marketing and their place in it. Specifically:

  • Agents can connect with prospects and leads in a fast-growing variety of ways online.
  • Identifying and following up with leads most likely to become clients is easier than ever.
  • Digital marketing automation saves time and energy while maintaining quality relationships.

No matter what you recognize as your superpower, it's okay to lead with your strengths. Some real estate experts sell a huge portion of their listings through social media. Others are energized by open houses or virtual tours. With the right technology, you can multiply your efforts while staying focused on your core interests.

Here are some superpowers that turn ordinary real estate agents into extraordinary Men and Women of Steel:

  • Social Media
    Social media is one of the most versatile tools superheroes can keep in their utility belt. Each network has its own uses. Facebook is one of the best choices for maintaining ties with your former clients. Instagram is the place for your most captivating real estate photos. LinkedIn appeals to the luxury market, and Twitter is great for prospecting. Facebook Connector and LinkedIn Connector make social media automation a snap.

  • Virtual Tours
    Once in-person home tours make a comeback, virtual tours will still be here to stay. Buyers love virtual tours because they can see more properties within a shorter timeframe. Since they don't need to travel, they can extend their search radius. Sellers, on the other hand, appreciate having eyes on their property without having to stress over in-person showings. Properties in Motion is an integrated video platform that eliminates the guesswork.

  • Email Marketing
    When you meet a real estate prospect, what happens next? It may be weeks or months before someone decides to jump in and start looking for a home. Email marketing keeps the relationship strong no matter how long it takes. Helpful, informative content directed to your ideal clients — whether buyers or sellers, Millennials or Baby Boomers — positions you as an expert. Automated email drip campaigns are simple through DeltaNET 6.

  • Real Estate Blogging
    You don't need to get bitten by a radioactive critter to become the best real estate blogger in town — and this is a unique superpower because it will make all your other ones work better. Blogging turns your real estate website into a lead magnet, giving you the amazing ability to draw your ideal clients directly to you. The more you blog, the more likely you will appear prominently in searches related to your business.

Contact us at Delta Media Group to learn how DeltaNET takes your superpowers to the next level.

March
19

What's moving your business forward?

In the old days, there was virtually no way to know. Real estate agents relied almost exclusively on face-to-face contact, attending events in the community, and handing out business cards or fridge magnets. After that initial conversation, it could be months before they heard from a prospect again — if ever.

Today, we have the benefit of a wealth of data and plenty of ways to use it.

Every time someone visits your website, they generate a vast treasure trove of useful information. Each session tells you where someone first found your website and what they did once they got there. That includes every page they looked at and how long they spent at each step in the journey.

Once you master your data, you can consistently improve your website, making it a better experience for all your visitors. Improvements of 2%-3% a month gradually turn into competitive advantages in your local market. But where do you start the process of becoming fluent with your data?

When your digital marketing is handled through an all-in-one, AI-driven solution like DeltaNET 6, you'll enjoy an amazingly granular view of your data. Still, it takes time to see how it all fits together. Here are some pieces of the puzzle you'll want to get familiar with first:

  • Total Website Visits
    Also known as "traffic," total website visits are the ultimate metric for the top of your marketing funnel. More visits mean more leads, so getting initial traffic to your site will be your focus in the early stages of your practice. Ideally, you should see some growth in your website visits with every passing month. Dig deeper into the trend to find out what your major traffic sources are: Google search, social media, referrals from other websites?

  • Visitor-to-Lead Conversion Rate
    Unless visitors turn into leads, traffic is sheer overhead. There may be several different "conversion events" on any website, but most real estate agents build their funnel so that visitors who sign up for a weekly email are considered leads. Leads can also be people who express interest in one of your listings or signed up for an open house. Optimizing your conversion rate moves people closer to a transaction that much faster.

  • Cost Per Lead
    Almost all marketing activities will cost money. After all, even the simplest flier isn't free to print. With Cost Per Lead, you connect your marketing investment with results in the form of a crucial question: "If I spend X on my real estate marketing, how many leads will I generate?" In general, Cost Per Lead will go down as you launch more inbound marketing initiatives that pay long-term dividends, such as SEO and blogging.

Continuous Monitoring Helps You Turn Data into Actionable Insights

New data is generated every day, but that doesn't mean it always has new things to tell you. Get into the habit of putting aside one or two days at the same time each month to do a deep dive into fresh data. That's long enough to see which way trends are pointing, short enough to tie causes to effects.

With DeltaNET 6, key digital marketing features like search engine optimization and social media marketing are built right in, ready for you to customize or automate as you see fit. You can even automate entire Facebook and Instagram advertising campaigns with AdWizard. ROI on all your initiatives is easier to measure than ever.

Managing your data has a learning curve, but it equips you to supercharge your real estate marketing. To find out more, contact us.

November
25

Protect from Zillow

Marketing for real estate agents is about to become more challenging.

Real estate agents have long looked warily at Zillow, a media firm that aggregates data on 110 million American homes through its website. Since its launch in 2006, it has diverted many home buyers and prospective sellers to begin their research on its homepage.

Zillow's next move will be more disruptive: It's hiring real estate agents.

Zillow Offers customers in Atlanta, Phoenix, and Tucson will now work with Zillow employees licensed through Zillow Homes, the company's real estate brokerage. Homes will be listed by Zillow employees.

Zillow employees won't represent sellers outside the Zillow Offers program. However, it will be much easier for Zillow to make that decision in the future as market conditions change.

Plus, the company's expansion threatens to "suck the air out of the room" when it comes to marketing for real estate agents. Independent agents and smaller brokerages will find themselves competing with a juggernaut in America's hottest markets.

What should real estate agents do to prepare?

Technology and Automation Are Essential to Successful Marketing for Real Estate Agents

A recent NAR report showed successful real estate agents get nearly 66% of their business from repeat and referral customers. After the first two years of practice, referrals should begin to grow substantially.

The key to capturing that growth is to deliver personalized, high-touch care during the customer experience and after. However, as your business scales, it becomes more challenging to devote time and attention. The key is automation through reliable, AI-driven real estate technology.

Today's machine learning tools integrate seamlessly into your workflow, enabling you to communicate with one, one hundred, or one thousand clients with the same combination of warmth and precision—everyone receives relevant, useful messaging enlivened by personal touches that build trust.

A CRM is Step One for World-Class Client Care in a Competitive Environment

Without Customer Relationship Management software, your clients are invisible.

A modern CRM enables you to see at a glance where every prospect, lead, and client stands in their own individual buyer journey. Through integration with email marketing and social media tools, it empowers you to deliver the most helpful and informative content at the push of a button.

If you are not using a CRM yet, now's the time to make the leap. The industry's top brokerages already have. A growing number of new agents are starting their career with streamlined, high-tech processes.

Once you add existing customers and contacts to your CRM, it unlocks opportunities to recognize and meet their needs at every stage of the process. Even if leaps lapse or take months to dive into the market, you'll always have follow-up options.

Four More Ways to "Zillow-Proof" Your Career and Set a Course for Success

Once your CRM is up and running, you can stay engaged with both current and past customers. CRM will help you water your garden, but you still need to plant the right seeds. Here's how to do it:

  1. Actively Request Referrals … from Everyone
    Referrals aren't just for clients. Friends, family members, and others you spend time with should hear about what you have to offer … again and again. You never know when someone in your circle may be able to send one of their contacts your way.
  2. Showcase Testimonials and Success Stories
    A modern real estate website really shines when it includes social proof that shows other customers "just like them" love your work. Request a quote as soon as you can after closing day and share it on social media. If you're handy with video, a recorded testimonial is even more powerful.
  3. Network Within Your Community
    Your local expertise is the stock-in-trade nobody else can duplicate. Many of your clients will be from right within your neighborhood, so make yourself known at chamber of commerce events, real estate meetups, and networking groups. You can even extend that online to LinkedIn and Facebook.
  4. Master the Art of Follow-Up
    A CRM equips you to promote listings and connect with others on social media, email, and more. Get used to following up diligently with undecided prospects, including everyone who attends your open houses. It may take 6-8 contacts for someone to make a decision, so don't give up.

As 2021 dawns, marketing for real estate agents is inseparable from digital technology. Never has it been easier to build long-lasting relationships not only with new clients, but previous ones who will power your referral engine.

Delta's all-in-one real estate CRM is the premier proptech solution built on years of feedback from real estate agents. With tools like pre-populated email drip campaigns, automated social media, and the My Customer for Life newsletter, what once took hours every month can now be done in minutes.

To learn more, contact Delta Media Group today.

October
21

Building Your Brand Online
When you tell a story, every detail matters. The more vibrant the portrait you paint, the more likely the story's receiver becomes invested in its outcome.

This fact is true when you're telling a traditional story, and it's equally important in real estate storytelling. The story you tell through your blog, your real estate website, or social media channels is your best opportunity to help shoppers fall in love with your local markets and your business.

Click Here to Read More...

June
24

Get Started with Text Messaging for Your Real Estate Business

Text Message Marketing for Real Estate Agents
Real estate is a time-sensitive industry.

People expect quick, substantive responses to their questions; however, many would-be clients prefer not to communicate by phone call. They want to be reached in a way that's most convenient for them.

It's a given most people check their smartphones regularly throughout the day. That's why real estate professionals choose text messaging as a reliable tool to communicate with clients.

Here is a simple guide to text message marketing for your real estate business.

Click Here to Read More...

June
22

Connect with Your Clients By Texting

DeltaNET 6 Integrated SMS Text Messaging

The real estate industry is changing, and so are the needs of clients.

These days, people want speed and convenience. Providing rapid, responsive service is crucial for top-notch customer service. One of the best tools for growing rapport is something you probably use daily but might not have applied to your business just yet.

It's SMS Texting.

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May
21

Read our May 2020 Issue of Real Estate Marketing & Technology Magazine

Not receiving a copy of Real Estate Marketing & Technology magazine? Click here to subscribe.

Click Here to Read More...

May
15

Real Estate Marketing
The internet has transformed real estate almost more than any other industry. Buyers go online to search for homes, and sellers use the web to search for the best sales associates to represent them.

For real estate pros, it's a time of filled with opportunity. Would-be clients are ready and waiting for you to come calling. The key: You have to capture their attention at the moment they need you most.

Click Here to Read More...

March
30

Digital Marketing for Real Estate
How can real estate professionals continue to excel in the era of COVID-19?

In many markets, showings have slammed to a halt and new listings have slowed to a crawl. Still, there will be a future after coronavirus. Sales Associates who continue their outreach will be best positioned to help their community when lockdown orders start to expire.

Digital marketing is a wise idea for many reasons. In this difficult time, it ensures that you can practice social distancing and minimize the safety impact of your business activities. In the long run, it is key to developing a strong lead funnel and the work-life balance you want.

Many people have put their real estate plans on hold, but the market may look very different later this year. Potential clients will go online to continue their real estate research. Interacting on your site and social media helps you stay connected with the needs of those you serve.

Digital marketing is powerful, but it can be complex. No one technique has the reach or staying power to capture full attention. Now is the best time to figure out a strategy that works for you.

We recommend the following:

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February
28

Inrix Drive Time Delta Media Group

Inrix Drive Time Shortens Sales Cycle for Clients

CANTON, Ohio — Michael Minard, CEO and Owner of Delta Media Group, announced today his company's recent addition of INRIX Drive Time to better serve its real estate marketing clients. "By making INRIX Drive Time available to our real estate marketing clients, the question of commute time can be determined in the number of minutes—not miles—it takes to drive to a destination. Delta's clients who incorporate INRIX Drive Time into their websites remove the frustration out of the house hunt for buyers and shortens the sales cycle for REALTORS® considerably by prioritizing suitable homes for their clients," says Minard.

INRIX, founded in 2005, developed the practice of managing traffic by analyzing data not just from road sensors, but also from vehicles. With Drive Time, users analyze the extent of a drive by day of the week, time of day, and length of the journey.

Inrix Drive Time
Franklin Stoffer, Sales Manager for Delta Media Group, comments, "Delta continues to innovate and deliver the most powerful search engine for real estate. In addition to the ability for our clients to create hyper-localized searches, search by government-defined zones, and metro-line searches, our clients now can offer drive-time (commute) searches on their websites. This feature is a powerful differentiator for our clients who can now say with confidence they provide the best search tools in their market."

To find out more about incorporating INRIX Drive Time into your marketing plans, contact Franklin Stoffer for details.

About Delta Media Group

Delta Media Group, located in Canton, Ohio, is the creator of DeltaNET 6, the real estate industry's most advanced all-in-one technology platform. Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading technology provider to the top U.S. real estate companies, Delta provides clients with both form and function in DeltaNET 6, saving them money and reducing the frustration of managing multiple online.relationships. When you work with Delta Media Group, you're getting a technology partner that you can trust rather than merely a tech vendor.

November
4

Real Estate Marketing 2020
While a well-planned open house is still a valuable marketing tool for selling homes today, real estate agents who want to get noticed in today's modern world need a complete online marketing strategy.

Online methods augment in-person marketing by catering to Web visitors 24 hours a day, even while you sleep. Still, you need to fill your marketing toolkit with techniques that produce reliable results. Creativity and consistency work together to grow your practice faster.

Let's look at ten of the most potent real estate marketing ideas for 2020 and beyond:

  1. Commit to Content Marketing
    Content marketing is the most important aspect of digital marketing for real estate pros. Content refers to all the ways you can make your website helpful and informative; a good blog post is the cornerstone of a content strategy. Aim to publish blog posts every week, focusing on the questions prospective clients want to answer and problems they want to solve.

    Click Here to Read More...

June
24

Real Estate Agent Websites
Every modern real estate business needs its own website, from the smallest brokerages to the biggest brands. Your website is the face of your business online, and the place where customers come to learn what you have to offer. But it's also so much more. Check out our ten reasons why real estate agents need their own website.

  1. Customers Rely on Websites to Find Homes, Agents, and Real Estate Businesses
    Real estate customers from Boomers to Gen Z rely on websites and online search to connect with businesses, scout listings, and find agents. So while a website is essential for connecting with younger customers, it's just as important for customers from nearly every other demographic! Real estate customers want easy, reliable access to the information they need, and your real estate website is the best place to provide it.

Delta Media Group Theme Websites

DIFFERENTIATE YOURSELF FROM THE COMPETITION

Brokerages and teams with 50 agents and under can have the same technology as large enterprise brokerages.

 

 

 

  1. Build Your Brand and Set Yourself Apart 
    Why be just a face in the crowd? Your website is the chance to set yourself apart with unique, attractive design, branding, and features. It's a place to differentiate your business from the competition. Speak directly to the target demographics that matter most to your business, provide valuable information, and build trust with quality website content.
  2. Appeal to the Next Generation of Buyers and Sellers
    The youngest generations of homebuyers are also quickly becoming the largest, with Millennials leading the way and Gen Z soon to be entering the real estate market in force. If you want to reach this young demographic of customers, then you need a website.

DeltaNet CRM System

DELTANET CRM SYSTEM

Our CRM system is built specifically for real estate professionals to manage your contacts more effectively, close more deals and provide better service. 

 

 

  1. Connect with Customers and Build a Community
    Your website is a great place to connect your social media with the rest of your online presence. You can post automatically to Facebook from your website, get involved with the conversation that your content generates, and build a community for people interested in real estate. Our DeltaNet CRM makes it easy to stay on top of your customer relationships, lead nurturing, and so much more.
  2. Build SEO and Create Community by Blogging
    An active blog is a central feature of successful real estate websites because it allows you to share knowledge, establish trust, build SEO, and use hyperlocal content to highlight the communities where you sell homes. Your blog is a resource for customers and a great place to start conversations that carry over to social media. Whether you're building a blog on your own or working with our team to create original blog posts for you, our DeltaNet platform's Content Management System (CMS) works easily when you're entering content and looks great to clients when they're reading your blog.
  3. A Central Hub for Online Marketing
    There are so many tools in online marketing, and most of them lead back to your real estate website. At Delta Media Group, we provide the marketing tools you need to attract customers, the attractive, accessible website you need to keep their attention when they arrive, and the CRM you need to manage relationships.
  4. Make It Easy for Customers to Search Listings and More
    Even if you strip away all of the other benefits, IDX listing search alone is more than enough reason to have a real estate website. Customers want to search listings easily, so search capability generates traffic while also making it easier for all of those eyes to see what you have to offer. All of our themes feature IDX listing integration, so you can connect customers with the homes they want to see.
  5. Education and Helpful Resources
    As a real estate agent, you have extensive knowledge of both the real estate industry and your local communities. Your website allows you to share that knowledge in a way that helps customers and establishes credibility. Educational resources are easy to create and provide long-lasting value to your audience.
  6. A Constant Source of Leads and Visibility
    Your website is always waiting, ready for every customer no matter their schedule. When you combine your website with effective digital marketing, it provides a constant source of real estate leads and visibility for your brand.

Delta Media Group Websites

DELTA MEDIA GROUP PUTS YOU IN CHARGE OF YOUR ONLINE PRESENCE

Brokerages and teams with 50 agents and under can have the same technology as large enterprise brokerages.

 



  1. Take Charge of Your Online Presence
    Your digital presence is one of the most important assets of your real estate brand, and a website allows you to control your presence. Delta Media Group offers website and marketing packages for real estate businesses with 50 agents and under, which give you the same tools and resources as some of the world's biggest brokerages. You choose the package – including website design, marketing, and software – that fits your business and customize your options to suit your size.

There are so many great reasons to have a real estate website for your business and provide all that the modern real estate client requires when shopping for a home. Contact us to learn more about our real estate website design, and all of the marketing tools we use to help grow your business.

Discover the Delta Difference

June
17

Digital Marketing Tools and Tips

In today's digital world, a website is essential for your real estate business: No one will believe you're a "real business" if they can't find you online. But the value of digital marketing goes further: Done right, it energizes your real estate practice with a consistent flow of buyers and sellers ready to do business.

Many real estate agents start out unsure which digital marketing tools suit their needs. They may post on social media or write blog posts for a while, only to discover getting traction is more challenging than they hoped.

Consistency is key, and a marketing mix where several digital techniques work together is more effective than any one approach. To move forward, consider these seven tools that have paved the way to success for real estate agents like you:

Delta Customizable Websites

    1. Customizable Websites
      If your website looks like everyone else's, that may be how visitors treat you. There are best practices that make it easier for customers to use your site, but it should give them a taste of your personality and branding. Your site's appearance and structure should be built around your ideal customers and their needs. Brokerage & Team Packages by Delta Media Group handle all design the details for you.


      Delta Media Group Pipeline Manager
    2. CRM System
      CRM stands for "Customer Relationship Management," and it should be part of your business technology platform allowing you to manage your relationships and communications with clients and prospective clients.  With the right CRM system, it's simple to organize your client lists, streamline your business processes, and grow your real estate business.  Delta Media Group's Pipeline Manager is built to help you TRACK, MANAGE and ENGAGE with your contacts right from your smartphone.


      Delta Ecards and Flyers

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June
3

Ad Wizard Paid Advertising Campaigns

 

Paid advertising can go a long way towards generating business and growing your customer base.  

Done right, Facebook ads can generate near-immediate traffic and interest in your listings. Still, many real estate agents face some confusion about the best way to use them. Use these ten tips to help grow your real estate business using Facebook advertising.

  1. Target Your Ads Precisely to Location ...
    Location, location, location! It's one of the crucial aspects of real estate, and it's also vital to your ads. Ads should always be targeted so they fall within your service area. You can narrow down your ads to states, cities, and zip codes.

  2. ... and to Demographic
    If you've spent a lot of time thinking about your ideal clientele, odds are you have factors like age and gender in mind. Growing families will have different real estate needs from retirees. Luckily, you have the ability to focus your ads on particular demographic categories.

    Click Here to Read More...

November
9

Sold Listing Auto Share
Call it Facebook marketing, online branding, or shameless self-promotion, but Delta Media Group has given you a way to "shout it from the mountaintops" (or at least Facebook) about your most recent SOLD transactions--including IDX listings--using our Facebook Auto Connector tool. 

As an exclusive Buyer's Agent, you work directly with buyers and do not list homes for sale. In today's competitive real estate market, it's essential home buyers have an experienced agent on their side to help them make a reasonable offer on the home they want and have it accepted. You spend tons of time and energy guiding your clients down the right path to homeownership.

So how do you get the word out about the "wins" you have achieved for your clients? 

With over 1.3 billion members worldwide, Facebook seems like the best place to start. Delta Media Group's Facebook Auto Connector gives you the ability to post each of your SOLD listings automatically, and that includes IDX LISTINGS!

See, we think you work way too hard helping your clients take the right steps toward successful home buying not to give you a way to tell your entire story on Facebook. That is why we did not limit your social shares to your broker's listings; we included the ability to share any IDX listing too.

It's a fact, you work hard for your clients, and now you have a way to share your success stories with the world.

Contact our Tech Support Team to get started auto-sharing your story on Facebook today.

March
8

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