Real estate is all about connections. Your marketing, including digital and in-person, needs to bring in a constant stream of people you can help. At the same time, you should have a strategy in place to remain connected to customers who've had positive experiences with you in the past.
While the majority of people say they were satisfied with the help their real estate agent gave them, few report using the same agent twice. Some certainly end up moving out of their old agent's service area. Mostly, though, the reason is very different.
They simply forget their previous agent's name.
Heading off the Real Estate "Amnesia Effect"
Only about 17% of people end up using the same agent multiple times.
When you think about the lost time and effort this represents, it is sincerely mind-boggling. It means that, by and large, homeowners (including those selling a home for the first time) also need to take weeks to search for a real estate agent, check their credentials, do interviews, and so on.
Why do all that when they can work with the agent they already know?
From an agent's perspective, this only makes sense. After all, it is much easier to sell to someone who is already a customer than to find a new one. Yet, many newly licensed agents spend years focused on seeking out new leads, when existing customers could be worth 3x to 5x as much.
By staying in touch with existing clients, you not only have the opportunity to meet their future needs. You can also get referral business – sometimes on a regular basis – that might otherwise be impossible for you to access. Unless a customer's close relative becomes an agent, you are the obvious first choice.
All of this demonstrates the inevitable fact that if we want relationships to work for us, we need to put in some work in return. Just like friendships and workplace camaraderie, bonds between you and your former customers require consistent nurturing. Unless you add value, you will be forgotten.
Luckily, there are plenty of ways to do it — even during those years your customer isn't in the market. Let's look at some of the most effective methods around:
Contact us to learn more about how high-performance automation can help deepen your relationships.
In the digital age, competition for real estate agents and brokerages comes from every direction, from other brokerages in your region to massive, online platforms like Zillow aiming to capture as much of the market as possible. With dramatic fluctuations in interest rates and inventory, the volatile nature of many markets only increases the level of competition.
So, how do you get ahead? It starts with having the right tools to generate leads, market properties, promote your brand, and stay one step ahead of the competition. Reliable real estate technology can make an enormous difference in an industry that's more competitive than ever, and here's how.
Who's Your Real Competition?
In order to excel compared to the competition, you need real estate technology that's easy to use for team members of all technology levels. With the latest edition of our real estate CRM, DeltaNET 7, we've made it easier than ever for real estate pros to adopt the latest tech. We've leveraged AI (artificial intelligence) to make the platform even easier to use than ever before, and created an experience that's just as functional to use on the go with mobile devices as it is on the desktop computer in your office.
Save Time and Boost Productivity with AI and Automation
There's no doubt that providing outstanding service can help you thrive against the competition, and that's easier to do when you don't have to worry about tedious tasks clogging up your schedule. With DeltaNET 7, you can automate email marketing with distinctive drip campaigns, automate social media posts, send automatic listing alerts to clients, and share AI-driven newsletters with your audience. You can also create auto-generated to-do lists to help you manage your schedule and focus on the tasks that matter most each day.
Streamline Your Workday to Focus on What Matters Most
Every moment counts in an industry as competitive as real estate, so it's important to focus your time and energy where they will have the most impact. With DeltaNET 7, we've added some new tools to help you manage your time while further optimizing all of your favorite tools from previous versions of the DeltaNET. No, you can benefit from automated, AI-driven to-do lists, which make it easy to organize your day, manage your time, and tackle key tasks. You can even design specific roles for team members within DeltaNET 7, focused on the tools and features that they rely on the most.
Create Meaningful Marketing with Just a Few Clicks
Speed matters in a competitive industry, but not at the expense of quality. The marketing tools within DeltaNET 7 offer both, allowing you to create customized, modern marketing materials. Delta Create can help you make everything from listing brochures to custom graphics, flyers, eCards, and more. Start with a pre-designed template, then customize it to suit your brand and your audience. For agents, Delta Pitch simplifies the process of creating CMA reports, allowing you to create detailed reports for your clients in just two clicks.
Easily Create and Share Social Proof
Social proof is one of your greatest assets for generating and converting leads, so it's more important than ever to be able to easily share all of the positive feedback you get from clients with the world. With a built-in testimonial system, DeltaNET 7 simplifies the process of gathering and sharing your social proof in the form of client testimonials. These testimonials are ideal for posting to your real estate website, sharing on your social feeds, and integrating into your marketing materials.
An Easy Transition to the Latest Real Estate Tech
Now, the best real estate tech in the world is only valuable if it's easy for your team to adopt and use. When you have one eye on the competition, you don't want to waste too much time getting up to speed with all of your new tools. Within DeltaNET 7, you will find DeltaNET Academy, our virtual training platform which streamlines the process of getting your team on board with your tech.
Team members can take advantage of built-in training courses that teach them how to use the extensive list of tools and features in DeltaNET 7. We also offer the Delta Transition Guarantee to ensure a smooth, streamlined transition to your new real estate CRM.
Is Your Real Estate Technology Truly Working for You?
When competition is this fierce, can you really afford to rely on anything other than the best for yourself and your team? The tools in DeltaNET 7 are all designed to help you outshine the competition, whether you're a small, boutique brokerage or a huge national brand. With the right tools for marketing, time management, productivity, and relationship building, you can help your team thrive no matter what type of competition is waiting around the next corner.
Keeping in touch with clients and nurturing leads doesn't have to be a chore. Email marketing doesn't have to take too much time from your busy day. You really can increase the success rate of your marketing and save time without compromising on quality.
Email drip campaigns provide potent, reliable solutions to some of the most common marketing challenges faced by real estate agents, allowing you to stay in touch in a way that makes more sense for both you and your audience.
Here's why you should be using email drip campaigns, along with some proven tips to help you make the most of this powerful marketing tool.
What Are Email Drip Campaigns?
Email drip campaigns are built around automated email series which are sent to clients or leads over time, with little effort required on your end. Rather than sending out individualized email blasts or overwhelming your audience with content, drip campaigns provide timely, tailored content designed to appeal to different segments of your audience. The content in email drip campaigns is built to inform your audience, help them make decisions, and provide the information they want to see at just the right time.
The Advantages of Email Drip Campaigns
Tips for Setting Up Effective Email Drip Campaigns
The first step for successful email drip campaigns is to segment your audience. Campaigns are designed to appeal to different segments of your audience, like buyer leads, seller leads, and past clients, so it's important for the right campaign to reach the right group. Planning ahead in this way will increase open rates and enhance the impact of your email marketing.
Leverage Email Drip Campaigns and So Much More with the DeltaNET
Ready to enjoy the benefits of email drip campaigns and enjoy access to tons of other easy-to-use tools that can help you grow your real estate brand? The DeltaNET, our real estate all-in-one solution, integrates all of the tools you need to level up your marketing game. With the right real estate tech, you can maximize your marketing, provide better service to clients, and save tons of time in the process.
Whether you're an individual agent or you manage a whole team, success in real estate often starts with time management. It may feel like there are never enough hours in the day to tackle every important task... but what if you had a helping hand from reliable real estate tech to handle the tedious yet important tasks that can easily clog up your daily schedule? Just as importantly, how would you invest all of the extra time that automation can free up in your workday?
With a little help from technology, agents can spend less time on repetitive, time-consuming tasks, and more time on providing the best possible service to clients. Here's what automation really means, and how your real estate firm can benefit from it.
Here's What Automation Really Means
Nearly every industry has tasks that are better handled by machines than humans, and real estate is no exception. The difference is that instead of robotics and fancy factory equipment, real estate relies primarily on software to automate key tasks without sacrificing on quality. Automation can be an essential element of your lead generation, marketing, and so much more.
Getting Started with Real Estate Automation
When you're ready to start benefiting from automation, the first thing you'll need is a powerful all-in-one solution like the DeltaNET. This is where you'll find many of the dependable tools that help you automate the time-consuming daily tasks that are essential to real estate success in an easy-to-use package that's designed with agents in mind. The right real estate CRM integrates automation with many other handy tools that help you manage relationships, attract new clients, master your marketing, and save tons of time in the process.
How Automation Helps You Generate and Manage Leads
Lead generation and segmentation are two areas where automation really shines. The DeltaNET helps you generate more leads with tools like lead capture forms, tracked email marketing, and AI-driven email & print newsletters. Keep all of your leads in the know with auto-generated My HomeFinder, Market Watch, and Seller Reports. Then use convenient email templates or SMS text messaging to plan the perfect follow-up.
Lead segmentation is an essential task for saving time and increasing productivity, so automated lead segmentation will be a welcome addition to any agent's repertoire. With automated lead segmentation, agents can easily see where each lead stands, where to focus their energy, and what might be necessary to turn each lead into a client. That process is made even easier with interactive lead visibility, as well as robust tracking that makes it simple to anticipate their needs.
Attracting New Clients and Promoting Properties with Automation
Automation can also help you handle many key marketing tasks, both in terms of attracting new clients and marketing properties for existing clients. Email marketing is one of the biggest areas where automation can save you time, with tools like our smart drip email campaigns that make it easy to send the right email marketing to the right people at the right time. When your outreach calls for a more personal touch, customizable eCards and Flyers provide the perfect supplement to automation.
For marketing properties, our Properties in Motion platform automatically pulls information from MLS, and automatically feeds videos to your real estate website and Facebook page. You can also use the integrated texting platform to text new listings, price changes, and open houses to clients.
How Automation Helps You Handle Success
One reality of real estate is that success creates more work. More leads to manage, more clients to serve, more properties to market, and more administrative tasks to keep the whole machine running at peak efficiency. Expecting your existing team to simply handle all of that extra work is sure to lead to burnout, unhappy team members, and likely diminished production. Hiring more people is one way to handle that extra workload, but comes with its own risks, costs, and time commitments.
Automation is one of the tools that can help your team — or you as an individual agent — continue to thrive as your brand grows. It can cut down on the need for extra hires, make life easier for your team, and simplify the process of scaling your business over time.
Are You Ready to Experience the Benefits of Automation First-Hand?
In the fast-paced world of real estate, working smart is just as important as working hard — and automation can help you do both. In the end, the biggest benefit of automation is that it leaves you with more time to focus on the tasks that matter most and that you enjoy most. With software handling tedious, time-consuming tasks in the background, you can invest all of your time on the many parts of real estate that still require the human element.
Real estate is an industry that requires innovation, adaptability, and ingenuity in order to thrive. Just look at the last few years alone. Agents went from conducting business normally to handling everything virtually in the blink of an eye, and now we're transitioning to another new era that blends both worlds. Yet many agents have found ways to post some of the best numbers of their careers, even as the wider world has changed so rapidly.
Throughout the roller coaster of recent years, one of the few constants has been that technology is the key that allows agents to adapt and thrive. As an agent, technology can both help you adapt right now and provide the template for you to thrive in the years to come.
Meeting the Needs of Modern Real Estate Clients
Over the last few years, real estate clients have become more comfortable than ever with shopping for homes from a distance. Consider tech like Properties in Motion, as well as the virtual open houses and showings which have helped buyers find a new home from the comfort of their current one. Even as in-person showings and open houses return to prominence, these online tools provide a valuable supplement to seeing a home in person while allowing buyers to shop in markets located far away from their current location.
While the focus of many online shopping tools is on the buyer, they can help you attract sellers, as well. Showing a seller all of the ways that you can market their home, both online and through traditional channels, is essential to earning their business. If you want to provide the best possible service to all of your clients, tech is a dependable way to up your game.
The Present and Future of Artificial Intelligence
Once a dream in science fiction novels and movies, artificial intelligence (AI) now has a growing impact on many aspects of our day-to-day lives. We're just scratching the surface of what AI can do, and its present-day applications are already very exciting for the real estate industry. Take marketing, for example. Within the DeltaNET, you can already use AI-driven print and email newsletters to keep your clients informed on the topics that matter most to them. You can also keep clients up to date with auto-generated Market Watch, My HomeFinder, and Seller Reports.
In the future, AI will have even more applications, from marketing your brand to analyzing data and helping your clients find the perfect home. No matter what other new tech emerges in the future, there's a good chance that AI will be leading the way in helping agents adapt to the times.
Automation to Make Your Life Easier
Time is money, and the right real estate tech can save you both. Allowing you to save time on repetitive tasks and reduce your marketing workload are two more ways that tech can help you adapt. In addition to the AI-driven tools that we've already discussed, tech can also make your life easier through automation. Wouldn't it be nice to set up automated smart drip email campaigns to supplement your AI-driven newsletters? Couldn't you save a lot of time and effort with automated lead segmentation paired with interactive lead visibility? All of these things are possible with today's real estate tech, leaving you with more time to serve clients, close deals, and focus on the parts of the job that you enjoy most.
Gaining an Edge Over the Competition
One general point to remember about technology is that not everyone in the real estate industry adopts new tools at the same speed. This can be a disadvantage if you are slower to adapt to new changes, but it can also be a major advantage if you're willing to stay ahead of the technological curve. Agents and real estate firms who make the most of new technology are able to gain an edge over the competition.
Tech like automation and AI can save money, time, and energy, leaving more time to provide the best possible service to clients. The latest lead gen tools can give you a leg up on attracting new clients and create opportunities that your competition might miss. Behind the scenes, new ways to collect, search, and parse key data can reveal insights that impact every part of your business. All of these opportunities are only possible if you embrace real estate technology.
Integrating the Tools You Need in One Convenient, Easy-to-Use Package
Of course, tech is most valuable when it's easy to use and available when you need it. The DeltaNET combines the latest real estate technology in one convenient package, all designed to be easy to use for you and your team. Why wait for tomorrow when you can benefit from the best real estate tech today?
In the wide world of housing, "brain drain" is associated with a mismatch between financial capital and human needs. When young, educated people leave an area en masse, usually seeking more affordable housing, it means less innovation in the communities left behind.
This kind of brain drain often happens in the wake of a housing bubble.
But there's also a different kind of brain drain, a kind that strikes organizations. When talented people leave, two weeks is often not enough to replace them. And even if their role gets filled, they take with them valuable insights and best practices that are undocumented.
As a result, the next person in the role takes even longer to acclimate. Depending on the situation, they might never quite reach the performance of their predecessor. Meanwhile, other members of the team and even other departments lose the benefits of that person's special expertise.
We often look to standardized certifications as a measure of knowledge in real estate. Valuable as they are, though, they only tell part of the story. Soft skills are developed only through experience, which may be lost as colleagues retire or move on.
Once people are gone, it's often difficult to point to the full extent of their contributions. Brokerages and agencies do their best to train new hires well and find candidates with comparable skills. Still, there's always something irreplaceable – and they may not even know exactly what they lost.
Luckily, you can solve the problem of brain drain by being proactive.
By uniting the right hiring practices with the right technologies, it's possible to mitigate the impact of brain drain before it gets felt. It takes time, effort, and preparation to make this happen, but it will positively impact team performance and the future of your enterprise.
When you prepare for brain drain in advance, you can ensure:
The brain drain problem might seem amorphous when it isn't happening – out of sight, out of mind. But when a talented individual at any level is lost, it often means others need to pick up the slack. If someone ends up doing two roles for the price of one, they can easily be lost ... and so on and so on.
Luckily, the inherent flexibility of real estate gives you plenty of ways to strengthen your team.
Let's look at some of the ways you can connect talent with talent, keeping your organization strong:
1. Create Advisory Groups to Keep the Different "Generations" of Your Organization Together
Real estate leaders are learning that offboarding their departing employees may be almost as vital as onboarding them. Just as onboarding sets clear expectations for the newcomer, offboarding creates a chance for an ongoing and productive relationship.
As a result, some of the most prestigious brands in real estate are making strides in turning their former colleagues into proud "alumni" who continue to support the organization years later, no matter where their careers take them. You might recognize this same vision at work in top strategic consultancies.
One of the ways to realize this approach is to create official "advisory groups" to link retiring leaders and the high-performing agents who remain behind. An occasional "roundtable" between the two groups is a powerful way to brainstorm and problem-solve emerging industry challenges.
Today's technology makes this easier than ever. A brokerage can build the right foundation by creating a private group on LinkedIn and inviting departing employees to join during their out-processing. This group allows them to continue to contribute to their departing organization and share their insights at any time.
Also, from the group, they will be invited to "high touch" events where they'll be able to discuss matters with agents in real-time. Facilitating this kind of event is now simple, thanks to the deep experience most agents have with Zoom and other video conferencing apps, making it truly ideal for real estate.
Some organizations shy away from the idea of vigorous networking with former employees. They worry that this will create a pipeline for existing talent to depart more quickly. But everyone must leave sooner or later. Being mindful of this can help instill greater loyalty driven by shared values.
2. Improve Retention by Using Real Estate Marketing Automation to Reduce Workloads
When one person leaves, the work they would have done and the results they would have produced get dispersed throughout the rest of the organization. This is even true in real estate, where agents tend to be more independent and self-driven than in other industries.
If there is an upside to this, it's the fact that – unlike in other workplace settings – it's very rare for just one person to end up "picking up the slack." Still, the need to work harder and do more can negatively impact the whole team. That's true even with the schedule flexibility many real estate agents have.
Luckily, there is a way to achieve more in the same amount of time.
When real estate agents want to go to the next level in optimizing their productivity, AI provides them with the answer. With AI, you can automate many rote tasks that you perform every day or every week.
That may save you thousands of hours a year, but the results don't end there.
With real estate marketing automation, you:
A modern real estate technology strategy starts with Customer Relationship Management. A CRM suite gives you complete visibility into prospects, leads, and current customers. You'll no longer have to spend hours each week apprising yourself of where everyone stands or what needs to happen next.
The power of machine learning makes a real estate CRM even more effective. Your CRM can connect the dots between millions of data points as you work, surfacing patterns no human would notice. That enables them to score leads more efficiently and cue you at the best follow-up times.
3. Pass on Wisdom to Newcomers Through an Internal Mentoring Program
In the first two years, a new real estate agent learns a tremendous amount of information.
That first year is usually dedicated to learning the ropes. With a good command of the basics, year two is the beginning of defining an individual brand. The agent must decide which clients, transactions, and key problems they specialize in. The right level of specialization allows them to attract their ideal customers.
To prevent burnout, it's essential that this process flows along without delay. New agents may feel the temptation to work late into the night and skip weekends, but this must end sooner rather than later. Mentoring is a way to accelerate talent development and keep new agents from reinventing the wheel.
An internal mentoring program is one of the most cost-effective ways to identify high-potential leaders and help them rise. It also positively affects senior agents and leaders who do the teaching, bringing them to a new level of understanding and sophistication.
It is said that you don't "really" understand something until you can explain it to others, and mentoring shows the truth of this. Both sides of the mentor-mentee relationship will see higher productivity and greater confidence, setting the stage for deeper, more meaningful relationships.
In the competitive realm of real estate, it is essential to set the right tone from the very start. When a mentoring program has a firm support and robust participation at all levels of the organization, it shows new hires "we are all in this together" in a way few other perks can.
Naturally, you'll need to adjust the specifics of your mentoring program based on the individual skills of your team members and the ways in which your organization aspires to excel. In the beginning, it helps when a mentoring program has an executive sponsor who can show top-level buy-in.
4. Acknowledge Your Valued Managers and Agents to Keep Morale High
By now, it is fairly well-known that positive reinforcement works better than negative reinforcement. People love to have their hard work and contributions acknowledged. They remember how they feel when recognized, adding to the complex motivational stew that results in higher performance.
Social media is an apt way to drive recognition for your managers and agents. Real estate agents are the most active of all the professionals on social media. They're also most likely to build a business where social media is a robust and reliable part of their marketing mix.
So, a social message – from a leader or directly from your brand account – can be a terrific way to give a "shout out." But be aware that everyone varies in their communication preferences. Some people might react even better to a personalized, face-to-face interaction that provides specific feedback.
Slack, email, and video are other potential methods for recognition. Whatever you choose, be careful to align it with the other person's preferences so that it will never feel impersonal or rushed. Whether it's a peer, report, or client, the key to social relationships is to take a genuine interest in the other person.
5. Use "One to Many" Video Education Centered on Your Seasoned Leaders
Over the last few years, video has become an indispensable tool in real estate. Video is used throughout the value chain, from listings to open houses and everywhere in between. Experts also realize that, by and large, a video might be the most effective choice for educating agents.
Studies suggest that people remember the content of a video much more clearly and for longer periods than with text content alone. They are also more likely to take action on the information they hear. These advantages translate very effectively to your internal training initiatives.
Video education might seem like a substantial investment. But just like your marketing materials, every piece of video collateral you create has the opportunity to make a positive impact for many years into the future. A full library of video content is a formidable asset that can be used in many ways.
As with other talent development initiatives, video education is almost as beneficial for trainers as it is for students. Trainers who've had difficulty adjusting to being on camera in the past may see this as an opportunity to get to another level, making virtual tours and video marketing more compelling.
Video education also allows agents to build rapport with organizational leaders they might rarely see in person. This is another plank in the effort to create consistency and camaraderie. Each person within the hierarchy can see their colleagues as trustworthy resources with important contributions.
A Multi-Layered "Generational" Approach Helps Head Off Brain Drain Before It Happens
What brings all of these ideas together?
Simply considering they prevent people from getting siloed off, it is all too easy for some of the best minds in any business to be isolated based on their experience or seniority. With these methods, you can make sure your organization becomes fully integrated.
In the near term, it means everyone feels more supported. And in the long run, when it's time for someone to bow out, they will be "gone, but not forgotten" – as others continue to reap the benefits of their contributions.
Myths are everywhere in the real estate industry these days — and not just for your clients. In an industry with so many resources and news sources available, it's also easy for agents to believe some common myths about their own careers. Whether you're talking about buyers, sellers, or your own career as a real estate agent, combating myths is an important part of the job that is also sometimes overlooked. Cutting through the myths will help your clients achieve their real estate goals and can help you grow within your own career for years to come.
Common Myths for Real Estate Agents
Before we get into buyers and sellers, it's time to take a look a bit closer to home. There are certain myths about being a real estate agent that regularly make the rounds on social media, during water cooler talk, and in other prominent places. Don't listen to them. These myths can hold you back from growing in your career, attracting new business, and providing the best possible service to your clients.
Here's what to be on the lookout for:
The Real Estate Market Will Always Be This Strong
When things are good with real estate markets and your pipeline is always full, it's easy to feel like that will always be the case. Over the last decade, market trends have generally been positive for real estate agents. While we're not predicting doom and gloom, it's important to remember that the pendulum will eventually swing the other way. In order to succeed when real estate markets eventually cool off, it's critical to be prepared and have a plan.
There's Too Much Competition to Stand Out as an Agent
One consequence of the positive trends in real estate over recent years is that more people than ever are deciding to try their hand at real estate careers. NAR membership statistics seem to grow every year, and in 2021 there were more than 1.5 million members. But how many of those real estate agents are taking advantage of all the best marketing tools and doing everything that they need to do to thrive? The truth is that, according to those same statistics, the average agent worked 35 hours per week in 2021. If you're willing to put in the extra time, carve out your niche, and make the most of your marketing — with tools like the ones you can find in the DeltaNET® — there are plenty of opportunities to stand out from the competition.
What Worked in the Past Will Always Work
This myth goes hand-in-hand with the first two on our list, but the truth is that you don't have to look too far into the past to see a totally different real estate industry. Twenty years ago, the iPhone didn't
exist, social media wasn't a thing, and online marketing was largely in its infancy. What will the industry look like five, 10, or even another 20 years from now? The agents who continue to thrive are the ones who are willing to learn, adapt, and evolve with the times.
Past Clients Will Automatically Call You for Real Estate Needs in the Future
After completing a real estate transaction, the vast majority of clients say that they will return to the same agent for real estate needs in the future. They may mean it at the time, but the reality is that they follow up with the same agent far less often than those initial numbers would suggest. If you want to keep clients for life, you need to continue to keep them engaged. With email marketing, social media, and so many other tools for maintaining relationships, you have all the tools you need to keep clients coming back long-term.
Real Estate Marketing Is an Expense, Not an Investment
It's easy to look at real estate marketing as an expense, with money going out. But are you also accounting for all of the revenue your marketing brings in? If you think of your marketing as an investment, then it's also important to track ROI. Make sure that you're taking advantage of analytics and checking your metrics to ensure that your marketing investment is well spent.
Myths That Buyers and Sellers Believe
While some myths make the rounds among real estate pros, they're nothing compared to the number of tall tales that buyers and sellers believe. Helping buyers and sellers understand the realities of real estate and dispel the myths are important parts of any agent's job. When clients are equipped with accurate information, it's easier for you to help them accomplish their goals.
Selling a Home FSBO or Buying a Home Without an Agent Will Save Money
No matter how clear it is that this myth is untrue from the agent's perspective, many buyers and sellers still believe that they can save money by handling everything themselves. Maybe they've even been through the process of buying or selling a home before and think they already know everything that they need to know. Of course, the truth is generally quite the opposite, with most people losing money and gaining frustration when they try to handle the job themselves. That's why it's so important to show prospects all of the ways that you add value and help them save money in the long run.
Online Resources Provide All of the Information That Buyers and Sellers Need
Some people think that they can go without an agent because there's so much information about real estate available online. But online information can only take them so far, and there is also so much misleading real estate info online. Insights they find online might help them in many ways, but online research won't equip them with the tools and skills to handle every detail of a complex real estate transaction.
All Real Estate Agents Are the Same
Similar to the myth about too much competition that we mentioned in the agent section, some buyers and sellers believe that real estate agents are interchangeable. Of course, that couldn't be further from the truth. Make sure that your marketing helps differentiate you from other agents and that you clearly communicate the many ways that you can help clients.
Always Set an Asking Price/Make an Offer That Leaves Room for Negotiation
While it's true that leaving some room to negotiate can be a good thing, many buyers and sellers take the concept to the extreme. A buyer who always starts with a lowball offer or a seller who sets an unrealistically high asking price is only setting themselves up for disappointment. This is one area where the market knowledge of a real estate agent can make life much easier for both buyers and sellers.
Why Busting Myths Will Always Be Part of Real Estate
With how quickly the real estate industry evolves for agents and how many varying sources of information your clients have access to regarding real estate topics, there will always be myths that need to be dispelled. Staying on top of the accurate information and discarding the fake facts will serve any agent well, whether you're helping a client or thinking about ways to advance your own career.
When it comes to email marketing in real estate, looking at the numbers can help you determine what works and what doesn't.
At Delta Media Group, we service brokerages of all sizes across the United States. From independent agents to more than a dozen of the RealTrends TOP 100 brokerages in the nation. Earlier this year, I took the time to conduct a thorough analysis of the adoption rates, email statistics, and general website performance of some of our largest partners to get a gauge of what "true adoption" looks like, as well as what kind of email marketing was being done by some of the top-performing brokerages in the nation.
Let's start by looking at the adoption statistics because those will play directly into the volume of emails sent by these firms. All of the data in this report is from 1/1/2021 thru 1/1/2022. Of the 12 brokerages analyzed, they had a collective 12,000 agents within their organizations.
As I started to review the usage of our DeltaNET® platform, one thing immediately became clear to me. Some companies use technology regularly and have made it a part of their company culture. Other firms simply offer a CRM to "check the box" and are not actively promoting or pushing its use. In the last edition of our Real Estate Marketing & Technology magazine, I talked about the importance of building a healthy culture of technology. If you aren't talking about it, if you aren't sharing the wins, eventually, the technology will become an afterthought in your organization.
That's why "adoption" statistics can be tricky to analyze. Large tech vendors want to use those numbers to convince brokerages that they have the magical technology that agents will finally want to pick up and use. The reality is that no brokerage will ever have a 100% adoption rate of any technology. There are too many real estate agents that are just looking for a company to hold their license and are only in real estate as a part-time job. In a year, they'll, maybe, record one or two transactions. And that's okay; real estate doesn't need to be a full-time career for every agent. That also means it's okay to know you will never get everyone on the same page.
When it comes to our largest organizations, some saw a very healthy adoption where more than 80% of their agents were logging into the system on a regular basis (at least once a month) and having some type of activity within the system. That could be building a flyer, changing their website, or responding to leads. Other organizations saw as low as a 39% healthy login rate. The numbers varied wildly across the board, with the average healthy adoption rate coming in around 61%.
This falls in line with a concept I've also talked about in this magazine before — the "30-30-30" rule. 30% of your agents will rarely use your tools. 30% of your agents will probably use your tools but will need to be coached/trained/and motivated to use them. This group is where most training directors spend their time. The final batch of agents is the ones who are pushing brokerages to get these tools and will use them often.
The number of agents using the system will directly translate into how many contacts exist within these brokerages' CRM platforms. You need contacts in a system in order to market to them. We found in our data that, on average, 80% of agents inside these 12 companies had actually uploaded their contacts into their CRM. In total, 4.6 million contacts were receiving reoccurring marketing from these brokerages. That is huge! These larger firms had roughly 386,000 contacts in their pool to be regularly contacted.
So you've got agents using a CRM, you've got them uploading contacts, and the goal is you want to be marketing to these contacts, boosting your brand impressions, and providing something of value to the potential home buyer or home seller. The content they're receiving needs to be valuable. Things like new listing alerts, market updates, regular newsletter content relevant to their interests, or seller reports. At Delta, we have seven distinct channels of email marketing. Those are:
Homefinder Reports: New listing alerts that can run instantly, daily, weekly, or monthly.
Market Watch Reports: Market statistics updates that run weekly, bi-weekly, monthly, or quarterly.
Seller Reports: Detailed statistics on how a listing is performing on the market. View counts, engagement, showings, etc. These run weekly or bi-weekly.
E-mail Drip Campaigns: Various automated touchpoints like holiday emails or buyer campaigns. They are relationship-focused and have a large variety of email volume. It could be one email a week or four emails a year. It all depends on the type of campaign.
E-cards: These are graphics-heavy emails that usually are focused on displaying information within the email and not focused on driving traffic back to a website.
Email Blasts: This is an email that is built and scheduled to run on a specific day and time to a pre-set group of customers.
My Customer For Life: Our AI-Driven newsletter contains curated content for home buyers, sellers, and general home improvement. Any contact within the CRM can receive this newsletter, which has 12 new articles added monthly. The newsletter tracks what type of content customers are engaging with and starts to become a curated newsletter of content relevant to the customers' interests.
Here is a breakdown of how these different channels of email marketing performed:
Over the course of one year, our clients sent more than 43 million emails to a total of 4.6 million contacts. On average, it appears that enterprise brokerages are hitting a contact with a little over nine emails per year. However, that number will be inflated as the home finder emails are really new listing alerts running to buyers who are actively looking for a home. If you remove those 11.5 million emails, it's really closer to seven emails per contact per year for general branded emails.
Personally, I think the best cadence for email marketing is more like 12-18 emails per year. You should be increasing your brand impressions significantly by giving these clients valuable information like our Market Watch Reports or our My Customer For Life newsletter.
Let's break down some of the findings from this data.
1 — the types of email marketing running from the DeltaNET perform extremely well compared to most online email marketing analytics. Your average open rate should be around 17%, and your average click-to-open rate should be around 6%. These benchmarks come from campaignmonitor.com. With that in mind, it's clear that there are three stand-out emails in our marketing suite that everyone should take notice of.
2 — Market Watch Reports. We encourage all agents using the DeltaNET to enroll their customers to receive these types of detailed market reports. If you have a potential buyer looking to move to a new area of town, you can enroll them to receive these reports. Or, if you're looking to keep a long-term relationship with a customer, you can enroll someone who just moved into a new house to receive these market reports. Perhaps they purchased at $240k, and a few years later, they see homes in their market selling for an average of $280k. They may be inclined to list and sell again once the price point gets high enough. These emails have a massive 65% click-thru rate. This means the customers opening these emails are almost always clicking on them to be sent back to your website. There is a huge opportunity here.
3 — Seller Reports. While this is the lowest volume of emails coming from our system, it's clear that home sellers are paying attention to them. Seller Report emails have a 63% open rate, the highest of any type of email I've ever seen statistics for. If you have active listings, your seller should receive these detailed emails.
4 — My Customer For Life. This email newsletter is clearly working. I believe it may be the magic bullet for email marketing, and we didn't even realize we had it. Our Digital Marketing team has added new content articles to this newsletter for nearly five years. To date, MCFL has more than 750 articles of content that fall into three categories: Buyer, Seller, and Home Owner. If I receive an agent's branded newsletter in week one, it will show me all three types of content. Let's say I click on a seller article. Delta tracks that. Next week when I get my newsletter, it will have two seller articles and a home improvement/buyer article. If I click on that sell article again, I am flagged in the agent's CRM as a potential seller, and now the newsletter will always contain more seller content because that's relevant to my interests.
The MCFL newsletters have a 59% click-thru rate. This is one of the best online marketing plans you could subscribe to, and the best part is that it's included in our DeltaNET platform with no extra charge. Other online marketing companies would charge anywhere from $20 to $50 per month to subscribe to a newsletter that gets that much new content each month. And it's not just for your email either. This content is also designed to be automatically shared on your social channels after you've connected your
DeltaNET to Facebook, LinkedIn, Twitter, or Instagram. You get great reoccurring social content and email newsletter content automatically each week.
As the data shows, email marketing works. Our top 12 clients saw nearly six million impressions of their brand through email and drove more than 1.6 million visitors back to their websites. If you're looking to step up your game on email marketing, the first place to start is your CRM. Make sure you have agents uploading contacts to market to. Once you've got contacts to email, you should get into a rhythm of reoccurring newsletters, dynamic email drip campaigns, and setting up market watch reports for all customers. Specialized emails like seller reports and home finder reports are great for sellers and buyers. Finally, you can use tools like email blasts to send mass notifications about things like company events.
If you'd like to set up a consultation to review your email marketing strategy, please don't hesitate to reach out to one of our Software Consultants at email@example.com.
This September, Delta Media Group® will launch DeltaNET 7, a new technology leveraging automation and artificial intelligence. DeltaNET 7 will be "the most customizable, most automated all-in-one platform in the marketplace."
"We will be launching the easiest-to-use, most automated CRM solution — and more importantly the deepest customization available — to give brokerages their own all-in-one platform that they control, making it completely unique from what their competitors are using," says CEO and owner of Delta Media Group, Michael Minard.
With DeltaNET 7, real estate brokerage customers will be able to create their own platform with individually customized branding and feature options, allowing them to have complete control over design and navigation.
One special feature that will be available with DeltaNET 7 is a way that brokerages can design specific "roles" to deliver a personalized experience for each agent, based on the specific tools they use. DeltaNET 7 also offers a mobile-centric and customizable workflow, eliminating "endless scrolling." And it allows you to create specific training courses for your platform through Delta Academy.
In addition, DeltaNET 7 is completely integrated with Delta Websites, which features patent-pending SEO, the Delta Academy training system, and a full catalog of digital marketing tools — including Ad Wizard, Local Showings, Properties in Motion, and Open House Connector.
"With DeltaNET 7, our highly successful integrations, automation, and artificial intelligence will be enabled by default. So instead of asking real estate brokerages what tech tools they want to feature, we will be coming to them with a data-driven success model giving them the ability to choose what they want to customize," says Minard. "This will help firms do more business in less time, utilizing data analytics that only the largest technology firms can provide."
The customizable technology will also introduce Delta Pitch, a new "two-click" Comparative Market Analysis tool. With this tool, when an agent enters a property address, the system automatically pulls all the data it needs to create a digital CMA, offering a "flip book" for agents to share with their clients. Delta Pitch then allows agents to automatically launch a Zoom video call to share and review the CMA with their client, making marketing presentations a very simple process for agents.
To learn more about how DeltaNET 7 will streamline your workflow and boost productivity, contact our team today.
When it comes to training options for real estate technology, there are a few different schools of thought on what works best. Some want videos, others swear by user guides. At Delta Media Group®, we're big on easy, on giving you — the one using all of that tech — the power to transform your training into exactly what you want and need it to be.
That's why we're thrilled to announce the launch of DeltaNET® Academy, available directly within the DeltaNET CRM. With DeltaNET Academy, users have access to slideshow-based training courses that break down Delta Media Group's industry-leading, all-in-one CRM and wealth of features to their basics, making them simpler than ever to understand. Only a few clicks and admins can easily:
Custom course creation also allows admins to set the metaphorical syllabus. Building your own courses is easy: Choose what you want to highlight and assign it to your team. Then, when a course is completed, associates can take a quiz to ensure they've got a handle on all the information. Plus, DeltaNET Academy tracks who's doing what within the system, so you'll know exactly where everyone stands. Consider it a progress report — we're sure everyone will be a pleasure to have in class.
Don't forget our promise of easy, either. DeltaNET Academy provides a user-friendly, intuitive platform that doesn't feel like a hassle or homework. We're still offering videos and guides, but we're also giving our clients more options with hands-on, engaging learning that gives the power of training back to brokerages.
"When building DeltaNET Academy, we weren't looking for a tool that 'checks the boxes' when it comes to its capabilities," Director of Partner Success Harley Wolfarth says. "DeltaNET Academy gives our users control over course content, visibility, assignment, and even tests/quizzes while keeping those controls and settings in places where you expect to find them. We think we've made something that will make your life easier, not just because your agents and staff can be better trained by the courses you create, but because the process to create those courses is clear and easy as well."
Evolution is part of our Delta Media Group-DNA, so you can be sure we're already working on plans to expand the training offerings within DeltaNET Academy as well. And best of all? DeltaNET Academy comes without any extra cost. No hidden fees. No surprises. Just comprehensive training that gives you and your associates the knowledge to make real estate's most powerful CRM and tech tools work for you.
No one wants to get schooled by their tech. So, jump to the head of the class with DeltaNET Academy and learn the ins and outs of Delta Media Group's game-changing features.
"DeltaNET Academy is a platform to not only educate team members with pre-populated real estate CRM and marketing training, but it is also the platform to empower firms with the ability to create their own custom training programs for anything," Delta Media Group CEO/Owner Mike Minard says. "I'm excited to see how DeltaNET Academy transforms how real estate professionals leverage technology further as they are more empowered in their understanding of how much powerful technology is available to them today."
COVID is over! Well, maybe not completely over, but I went to the grocery store without wearing a mask the other day, so we must be getting close. At least close enough that it's time for us to start thinking about life after COVID and what that means for marketing our listings.
It's tempting to see all of this as "getting back to normal" and immediately go back to handling things the way you did in 2019 — as if the whole pandemic amounted to nothing more than a year and a half hiatus. Avoid that impulse. Because, despite all of the hardships, we really learned a lot too.
Speaking from a real estate marketing perspective, some of the technological solutions built out in response to the pandemic — like virtual showing request functionality and virtual open house presentations — continue to be valuable tools even when there aren't any mandates keeping us at home. It always made sense to adopt these kinds of solutions. The pandemic just acted as the catalyst to get them developed right away. Likewise, it was a catalyst for us to learn about new ways of using streaming video and remote conferencing technology to meet with clients we couldn't talk to in person.
There are still plenty of valid-use cases for being able to handle virtual showing requests. Keeping those options available post-pandemic allows you to provide remote personal showings for clients whose schedules may be too busy to accommodate an in-person showing. Especially in a market where homes are selling so quickly, you can hardly wait for schedules to align. There's also a use case for clients that are interested in relocating or buying a second home. For someone moving from Chicago to New York, for example, it might be much more convenient for both of you if you walk them through some properties using Zoom or FaceTime instead of them flying out to see it in person. It just makes sense to continue to allow them to request that you show them the property that way.
Virtual Open Houses still have a place as well. As it stands now, real estate agents can record themselves walking through and presenting one of their listings to the unseen guests on the other side of the camera. They can then define a date and time that that video will become available and present that information, and a link to the video, on the listing detail pages on their website. It may have been the pandemic that drove the need for us to add that functionality to the DeltaNET®, but the idea of creating a video like that and presenting it to prospective buyers on your
website was nothing new. Even though we can perform traditional, in-person open houses again, there can still be a lot of benefits to recording a video like this, setting up a time for it to premiere on Facebook or YouTube, then promoting that premiere on your website and through social media. Anyone unable to make it to a physical open house can still benefit from your walk-through video. Even if there's nobody there to watch the video when it goes live, you have one more piece of marketing material you can use to promote that listing. It doesn't hurt that viewers can sign up on your website to attend the virtual open house, either, allowing you to capture their contact information as a lead as well.
Another thing the pandemic got us used to was live-streaming and virtual conferencing. Those two things aren't really the same, but they more or less serve the same purpose when it comes to promoting a listing. It's all about a live presentation of the listing through a medium in which you can interact with your viewers in real-time. When the pandemic started, there were a number of agents out there already using this kind of technology with some real success. It's particularly nice when presenting listings for second homes or vacation homes, as those buyers tend not to be local, but there's a place for it when promoting any listing. For example, maybe I'm really interested in your listing, so I'd like to attend an open house and ask you some questions about it before thinking about a personal showing, but I'm not able to attend an open house in person. If you're live-streaming a virtual open house of that property, I can "attend" it on your website, ask my questions, and get live answers in real-time. It's just another way to extend your reach to those that might not have otherwise been able to be present and extend that listing to as many potential buyers as possible.
Live streaming and pre-recorded videos can also have the added benefit of building out content on a YouTube channel. That's just another social media channel for you to build a presence to ultimately build your brand and your business. Besides, what better way to find out if your true calling is that of a YouTube content creator? You could be internet famous before you know it. Even if that doesn't work out, at least you're driving more traffic to your website and your listings in the meantime.
This last piece of technology didn't seem to get as much of a push during the pandemic as I would have expected, but I still feel like it deserves an honorable mention. That would be 360 photos and video. It came to the forefront for some because a potential buyer with a VR headset could use it to view one of these photos or videos as if they're actually standing in the property and looking around. Even those without a VR headset can still use their phone or tablet to "look around" within one of these photos or videos. This is the closest thing we have now to actually putting a potential buyer in a property when they can't physically be there. What's more, as the adoption of VR continues to grow, this will only get more and more important. So the more you can learn about using it now, the better.
COVID has taught us a lot. We learned that it's nearly impossible to wear a surgical mask for any significant length of time without your glasses fogging up. We learned that we don't wash our hands often enough, or for long enough. We learned interesting and unexpected things about the availability of toilet paper in a crisis. More importantly, we learned how to run a Zoom meeting, host a Facebook Live video, and present a property to a potential buyer via FaceTime. Now, let's try not to forget.
Over the last decade, automation has become one of the most important tools for real estate agents.
With the right software, it's possible to automate complex, multi-step tasks that once took hours to complete. For example, DeltaNET 6 customers benefit from an all-in-one real estate solution that automates social media, email drip campaigns, and much more — potentially saving thousands of hours a year.
At Delta Media Group, we've heard time and again from agents and brokers who have built their workflow on a handful of software products that work best for them. Although many of these products were not designed to work together, they now form the foundation of day-to-day operations.
These professionals want the power of DeltaNET 6, but they don't want to reinvent the wheel by replacing other software they already use. Our new partnership with Zapier provides the answer. Zapier is an integrated automation solution that enables you to use your existing software in amazing new ways.
With Zapier, All Your Apps Can Talk to Each Other Like Never Before
Zapier facilitates communication between diverse online applications, paving the way for superior compatibility. That means no more "workarounds" to get apps from different developers to work together efficiently. You can orchestrate all-new workflows where multiple applications share and act on incoming data.
Zapier's customizable workflows are called "Zaps." They perform actions based on a trigger.
Here's one common Zap:
You receive an email in your work Gmail that includes an attachment
In response to the trigger, Zapier tells your antivirus to scan the file
In response to the clean scan, the file is sent to your work Dropbox
When a new file reaches your Dropbox, Slack alerts you to its arrival
Zaps allow for forking conditions so you can create sophisticated logic without human intervention. In the Zap above, for example, it would make sense to delete the infected file if the antivirus scan turns up a problem. The sender could then be blacklisted or receive an automated response based on their identity.
Zapier takes the guesswork out of application interoperability. As a Zapier user, you become the architect of your workday. A solo agent can do the work of a whole team and a small team can compete head-to-head with the largest, most established agencies in their market. And now, it's all available from your DeltaNET 6 interface.
DeltaNET 6 Zapier Integration is Another Step Forward in Automation for Real Estate
Zapier is the conductor that makes more than 3,000 apps sing. Seamless access to all Zapier's features right in DeltaNET 6 makes it even easier than ever before. Our digital marketing experts have been working around the clock to complete the integration, one of our most requested updates of 2021.
You don't need any coding experience or exhaustive documentation to do great things with Zapier. A user-friendly point-and-click interface lets you start workflows from any application. You get immediate feedback from whatever software you use, so you know right away that your Zaps work as expected.
Introducing Zapier is just another part of our commitment to helping you save time and stay focused on building your practice. With Zapier handling your routine tasks, you can save your energy for fostering the relationships that strengthen your brand. Plus, you can strive for the work-life balance you want without sacrificing quality.
Want to know more about Zapier and how to put its vast capabilities to work for you? We encourage you to give it a try from within the DeltaNET. To get tips and advice on using Zapier direct from the experts, just contact us today.
The consolidation of industry influence into just a few hands is a concern all throughout the economy.
Now, many real estate agents wonder if that worrying trend is coming to their neighborhood — literally. Over the last several months, property listing website Zillow has made aggressive moves to insert itself into many parts of the real estate value chain. News that it would hire its own agents was met with widespread dismay.
Its efforts have continued with its acquisition of home showing platform ShowingTime.
The $500 million deal will allow Zillow to integrate ShowingTime technology directly into its website. Users will be able to request a home showing from within Zillow. At the same time, real estate professionals from coast to coast will presumably lose access to ShowingTime unless they are working with Zillow.
It is beyond doubt that Zillow is preparing to use its unprecedented industry visibility to take over many of the functions held by traditional real estate firms. In doing so, it raises the risk that there will be less competition and fewer small businesses that make communities so vibrant in the first place.
In response, Delta Media Group will launch Local Showings, its own independent showing service.
Delta Media Group Continues its History of Industry Partnership with Local Showings
Delta Media Group is a family-owned company. Since 1994, we have worked to develop the best real estate technology in the business. Collaborating with others has been a cornerstone of our work and philosophy. As the industry builds and refines its technical standards, we have consistently been a part of the discussion.
Over that time, we have worked with thousands of real estate agents, brokers, and other professionals from all around the country. Our team has received a remarkable amount of feedback over the last year from experts seeking new tools and capabilities to preserve the independence of their business.
Local Showings is our newest initiative to empower and grow real estate brands. This new platform takes into account the needs of new and established real estate agents. During development, we polled the industry to understand precisely how our proposed system could be even better. 100% of the responses we received indicated support for a full-featured, independent showing service.
As Local Showings enters the final testing and deployment phase, we will continue to listen carefully and respond to feedback. Local Showings has been a part of our blue sky development efforts for 10 years. With the real estate industry changing quickly, we believe now is the best time for it to deliver unique value.
Local Showings Will Empower Real Estate Agents with Tools to Take on "The Big Guys"
Local Showings will be a fully-featured, easy-to-use platform for managing property showings. Here's what you can expect:
Schedule showings with ease, and receive quick assistance from our tech support team.
Seamless onboarding so you can get to work fast and effectively, regardless of your skillset.
A competitive price that lets you forgo Zillow without turning your pockets inside out.
With Local Showings, it will be easier than ever to schedule, create, and manage home tour experiences. Delta Media Group customers already benefit from Properties in Motion, our real estate video solution that enables voice-over videos and texting for a modern virtual tour.
Delta Media Group's all-in-one solution for real estate relationship management combines rich features with ease of use. We believe in designing nimble, stable technology with a seamless entry into your existing workflow — so you can go forward with true confidence.
Stay Tuned For More Updates
While we haven't set a release date just yet, you can rest assured Local Showings will be ready for you and your clients soon. Delta Media Group strives to help you create memorable real estate experiences for the buyers and sellers in your community. To find out more about real estate digital marketing from the experts, contact us today.
It wasn't all that long ago when being a real estate agent meant having a filing cabinet stacked with local market information and folders about each of your clients. Ideally, it was orderly. In many cases, it was overflowing. Need an important reminder? There was always the handy Rolodex. And if something was extremely urgent, it got moved to the "high priority" file: A Post-It note (or three, or ten) somewhere where you couldn't miss it.
It was a lot harder to stay organized in those days — and just as difficult to keep track of your contacts. Today, without up to date tools, you still might find yourself asking:
In the past, it was a logistical nightmare to excel at these. But today, there's a tool that lets you easily manage and connect with your contacts on a regular basis.
One Simple Technology Replaced the Filing Cabinet — and It's About to Replace All Your Apps
If you don't stay up to date with the latest technologies, you're at a disadvantage. After all, few of today's top-producing real estate agents are in the filing cabinet era. They've moved on. As time passes, fewer tools can do more and more work because an app, even a decent one, rarely works seamlessly with the other apps you might use.
Luckily, there's a tool to synchronize all your contact data at once: The DeltaNET CRM.
DeltaNET is the first and most powerful Customer Relationship Management software specifically for real estate. Now in development for decades, it draws on a history of feedback from thousands of agents and brokers at all stages of their careers. And it solves the problems real estate pros have wrestled with:
With all this right at your fingertips, you can stay in touch with prospects, leads, and clients with one click. DeltaNET opens up one of the most powerful ways to do it: Email drip campaigns.
Email Drip Campaigns Offer Excellent ROI for Busy and Growing Real Estate Firms
The key to deepening relationships and cultivating leads into customers is consistent contact. But that contact must be relevant, personal, and infused with the human touch — even if you're communicating with dozens or hundreds of contacts at once. It's email drip campaigns to the rescue. With an estimated ROI of around $42 for each dollar spent, email marketing is uniquely effective in real estate.
Drawing on the data automatically collected and centralized by your DeltaNET CRM, you can quickly customize email marketing messages. Segment leads into useful categories such as "Buyer," "Seller," or "Past Client," or go granular to deliver a completely personalized experience based on a user's behavior and interactions.
Whether you send updates weekly or monthly, your email drip campaign positions you as a voice of authority:
You already know that months might go by before a prospect commits to buy or sell a home. What happens in between? Before anyone will do business with you, they need to know, like, and trust you. Email marketing does all three by engaging subscribers in a long-term conversation focused on their needs.
DeltaNET grants countless opportunities to organically and persuasively turn contacts into subscribers, whether you met through your website, an open house, or a networking event. From there, it helps you monitor the relationship, follow up at the perfect time, and keep data up to date, so your emails keep getting delivered.
You'll save time — and when you leave old ways behind, you might feel like you're traveling through it, too. To learn more about all the useful functionality of our CRM, contact us today.
In this video, Harley Wolfarth demonstrates the new Speech to Text functionality in the DeltaNET® CRM.
In this episode of Tech Tuesday, Harley Wolfarth reviews recent updates to configuring and using Seller Reports in the DeltaNET.
Get a complete overview of the DeltaNET's Market Watch system from Harley Wolfarth in this week's Tech Tuesday video.
No matter where you are, how experienced you are, or what clients you work with, one thing is certain: Most of your future leads will hear about you online. Their first impression from your online presence is a "make or break" factor in whether they contact you.
The challenge: That first impression doesn't always come from your own website.
Increasingly, online reviews come even before your own site in shaping perceptions.
Customers are more likely to share negative experiences online than positive ones. You can't control what people choose to post, but you can put processes in place that allow you to put your best foot forward with current and future customers.
It's called reputation management, and it's essential for any real estate agent.
There are three prongs to a reputation management strategy:
Luckily, this isn't as complex as it might seem. With the right technologies and techniques, you can make reputation management an ongoing part of your strategy to shape your brand image.
Real estate software has not always been the most impressive around. In fact, surveys continue to show that most sales associates use their own blend of off-the-shelf technology solutions.
We all know the usual suspects like Excel, Gmail, and Slack. Some are great productivity tools and others are simply familiar, but none have features especially for real estate.
The problem: Sales associates are dealing with a more complex competitive landscape. Many are promoting listings, managing their marketing, and nurturing 10-20 leads at once.
For a clear roadmap of the most productive ways to focus their limited time, more sales associates and real estate firms are implementing Customer Relationship Management software.
At any given time, there may be thousands of people in your market who are just "thinking about" buying or selling a home. Each person may be weeks, months, or even years away from making a decision. But as they are getting closer to one, they go online.
The internet has provided a phenomenal way for anyone to learn about nearly any subject. When people have problems to solve or tough questions, they use Google to find answers.
That decision – to start gathering information out on the Web – is where a prospective customer's needs and your expertise come together. The way you put yourself on the radar is content marketing.
Content marketing is an approach to digital marketing that focuses on posting helpful, useful, informative content on your website. Most of this content will come in the form of blogs, but it can also encompass photos, videos, infographics, reports, and much more.
It's often said that everyone gets the same 24 hours in a day. The trick: Not everyone has the same tasks to perform or the same obligations to attend to.
When you think about it, people who have a large staff to take care of things actually have a very different 24 hours in their day: One that lets them stay focused on high-level tasks.
Most sales associates don't have a dozen people to help them reach their goals, but anyone can have the next best thing: AI-driven business automation.
When it comes to automating tasks in real estate, one area stands out above all the others: Marketing. After all, marketing is a very complex topic. Many sales associates launch a career not knowing anything about it, and few want to reinvent the wheel by learning it all.
Marketing is essential to growing your practice. It builds your brand and helps you get a steady stream of leads. Luckily, there are more ways than ever to automate real estate marketing.
Let's look at some easy, effective real estate automation approaches:
What's in a list? Ideally, as many subscribers as possible! Your email list should be one of your most valuable marketing assets as a real estate agent, allowing you to stay in touch, share your expertise, build strong relationships with your subscribers, and generate leads. Almost everyone has an email address and most people check their email multiple times per day, which means that email is a direct line to your audience.
Whether you're building an email list from scratch or looking to extract more value from your existing list, there's plenty you can do right now to help your email marketing create customers for life. Take your email marketing to the next level, with our guide to building an engaged email list for real estate agents.
Set Targets for Email Marketing Goals
Before you can get busy building an engaged email list, it's well worth sitting down to lay out your goals. These can be long-term goals, like hitting certain subscriber number milestones and cultivating a Millennial audience, or short-term goals like increasing open rates on specific email types. Your goals are likely to evolve as your email list grows, and that's a good thing! Every milestone has meaning, and there's always more you can do to grow your list.
New construction homes are a popular choice for many buyers, especially in markets where a lack of housing inventory exists. No matter what the reason a buyer is opting to build a house, marketing new construction homes often present unique challenges for real estate agents. The market for new construction is strong, but you may still have to adopt new tactics to market new construction homes to your audience. Get started with our guide on what real estate agents need to know about marketing new construction homes.
Facebook is currently the largest social media website in the world, boasting 2.32 billion monthly users. It's safe to say that practically every social media user is on Facebook. Its popularity makes it an excellent place to advertise your real estate brand and business.
What many real estate firms don't know is merely creating a Facebook business page and placing an occasional Facebook ad is rarely enough.
At Delta Media Group, we understand the social media landscape is in constant evolution and companies, like Facebook, make changes to their policies and procedures regularly. Understanding how these changes impact your marketing strategy--and more importantly, how to adapt to these changes to achieve success--is a top priority for us and our clients.
Delta Media Group is fully aware of Facebook's recent changes, and we've taken necessary steps to ensure we are in compliance with the ads we place for our customers. To help you understand what was changed and how they impact your brokerage, we've created this concise guide with everything you need to know.
Ask just about any real estate agent, and they will tell you maintaining and growing client relationships are at the heart of succeeding in today's market. A real estate agent juggles multiple tasks daily. It's essential to find a way to organize your time to concentrate on priorities like finding prospects, converting leads, showing homes, and making sales.
It sounds like a lot of heavy lifting, but you really can squeeze all of these things into your day by using an organized, active sales pipeline.
The goal of a pipeline is to move prospects through each stage of the sales process, from marketing to closing, while keeping your pipeline stocked with new opportunities.
We've put together six tips to manage your real estate pipeline and help grow your business.
Use the Right Tools for Pipeline Management
Managing your real estate pipeline with spreadsheets, email, and notes is a challenging task. When you have to spend so much time managing your pipeline manually, you're losing time you could dedicate to closing deals. Manual pipeline management also makes it easier for tasks to slip through the cracks, resulting in lost business.
Delta Media Group's Pipeline Manager is a robust, back-end CRM system built with all the rights tools to prioritize your day's activities quickly. Since the Pipeline Manager gives you the power to automate your office tasks, you have more time in the day to do what you do best - close more deals. Agents have the ability to track, manage, and engage with contacts from their smartphone with Pipeline Manager.
Every modern real estate business needs its own website, from the smallest brokerages to the biggest brands. Your website is the face of your business online, and the place where customers come to learn what you have to offer. But it's also so much more. Check out our ten reasons why real estate agents need their own website.
Brokerages and teams with 50 agents and under can have the same technology as large enterprise brokerages.
Our CRM system is built specifically for real estate professionals to manage your contacts more effectively, close more deals and provide better service.
Brokerages and teams with 50 agents and under can have the same technology as large enterprise brokerages.
There are so many great reasons to have a real estate website for your business and provide all that the modern real estate client requires when shopping for a home. Contact us to learn more about our real estate website design, and all of the marketing tools we use to help grow your business.
There's no doubt about it: An open house is a great way to draw attention to a home on the market.
Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.
Once an agent knows how to make good use of an open house, they can create consistent results in a satisfying way.
Everyone has their own open house style, but some fundamentals are indispensable:
We don't know if you heard, but Coldwell Banker Bain recently "unleashed" a full organizational change to support its agents with new technology, marketing, and branding.
Coldwell Banker Bain, the nation's largest Coldwell Banker affiliate with over 1,100 brokers in the Pacific Northwest, was the center of a feature story by Inman writer, Patrick Kearns, entitled, Coldwell Banker Bain 'unleashes' brand and tech refresh. Inman's story concentrated on the real estate giant's operational shift to communicate its focus on innovation, attention to concierge services, and competitiveness in the real estate industry.
Coldwell Banker Bain's new way of thinking comes powered by Delta Media Group's digital platform--the DeltaNet. During their transitional process, Delta Media Group® provided Coldwell Banker Bain with a new public-facing website, global luxury website, and broker websites.
The DeltaNet platform also supplies team members with their customer relationship management (CRM) system complete with marketing and automated social media tools.
Delta Media Group today announces the availability of the DeltaNet Platform™, an all new all-in-one platform for the real estate industry.
Since 1994 Delta Media Group has been servicing the real estate industry. That's over 20 years of platform evolution and industry knowledge making us the oldest and most trusted partner to large real estate firms.
This longevity is more important than ever today with the rapid evolution of technology and our industry as we have known it. To stay competitive you must select a partner that has a proven track record, knows the industry inside and out and that is always on the forefront of new technology trends.
Call it Facebook marketing, online branding, or shameless self-promotion, but Delta Media Group has given you a way to "shout it from the mountaintops" (or at least Facebook) about your most recent SOLD transactions--including IDX listings--using our Facebook Auto Connector tool.
As an exclusive Buyer's Agent, you work directly with buyers and do not list homes for sale. In today's competitive real estate market, it's essential home buyers have an experienced agent on their side to help them make a reasonable offer on the home they want and have it accepted. You spend tons of time and energy guiding your clients down the right path to homeownership.
So how do you get the word out about the "wins" you have achieved for your clients?
With over 1.3 billion members worldwide, Facebook seems like the best place to start. Delta Media Group's Facebook Auto Connector gives you the ability to post each of your SOLD listings automatically, and that includes IDX LISTINGS!
See, we think you work way too hard helping your clients take the right steps toward successful home buying not to give you a way to tell your entire story on Facebook. That is why we did not limit your social shares to your broker's listings; we included the ability to share any IDX listing too.
It's a fact, you work hard for your clients, and now you have a way to share your success stories with the world.
Contact our Tech Support Team to get started auto-sharing your story on Facebook today.
CANTON, OH Oct 30, 2018--Building on the already robust feature set included with the Delta Media Group Platform, today announced the launch of Microsoft Exchange Integration within our platform. This allows for real-time synchronization of contacts, email, and calendars across all devices, saving real estate professionals time and ensuring up to date information at their fingertips.
"Delta Media Group works hard to partner with our brokers to implement feature requests that will enhance the overall experience of all our clients. Our product development team has worked hard to get the Microsoft Exchange bi-directional integration live allowing brokers and agents to sell faster and smarter, from anywhere on any device with the most updated information at their fingertips", says Mike Minard, President of Delta Media Group.
You're probably thinking, "minimalism and my real estate business—really?" I don't see the connection.
Minimalism is a buzzword we often hear kicked around. But do we know what it means? In a nutshell, it means "living with less--Intentionally."
Some people feel minimalism means living with fewer things--clothing, furniture, cars.
Others define minimalism as giving ourselves the freedom to live without confusion, worry, and stress.
As a real estate agent, you've probaby used more than one vendor to grow your real estate business. And while their individual services may be great, the additional invoices you pay to multiple vendors, decrease you might see in productivity, and your skyrocketing blood pressure is not.
Delta Media Group is passionate about technology and how clients interact with it. Consequently, we created an all-in-one system designed to streamline your business making it simpler to do what you do best--serve your clients' real estate needs.
There's no getting around that building your real estate client base takes time; however, there's plenty you can do to speed up the process. Whether you're a new agent looking to build your initial client base or an experienced agent aiming to add more names to your list, following the right strategies can save time and boost results. Building a client base requires reaching out to new prospects, but taking care of your current clients is also one of the best ways to grow your client base long-term.
Are you searching for a real estate marketing team who knows what it takes to earn new clients for your business? We can help! Contact Delta Media Group to learn more about all of our real estate marketing services.
Hey, did you know that for the past few months that the awesome team at Delta Media Group has been adding at least one new print flyer or e-card every week?
You might be asking why are so many being added? It's simple. Marketing is important to your business and your image is important to your business! What better way to keep things fresh and new by adding something new every week?
Maintaining customer lists is not easy to do. Especially across systems and devices.
This is exactly why we are releasing Google Contact Sync today. With Google Contact Sync your customer database within the DeltaNet is automatically synchronized bi-directionaly with Google.
Delta Media Group stays on top of today's latest real estate technology and passes that knowledge on to you. We're constantly releasing new features and updates to the DeltaNet system to keep our real estate brokers and agents up-to-date on tech trends and pack your websites full of cutting-edge technology. If you have any suggestions or questions on how we can make life easier for you, contact our Tech Support Team.
We've put together a list of our most current updates and releases that we think you'll want to give a try:
Delta Media Group releases new features for the DeltaNet5 platform on a regular basis. We undertake all types of projects ranging from our clients' special requests to emerging trends in real estate technology. If you have any suggestions, questions or need assistance, contact our Tech Support Team.
Delta Media Group's Upgraded Agent System lets you stand out from other real estate agents by packing your online website and back end management system full of tools to help you automate your business giving you more time with family, friends and clients.
Our feature-rich platform gives you an edge over the competition by giving you:
Because your real estate business revolves around specific locations, Delta Media Group recently added an update to the DeltaNet allowing brokers and agents the ability to limit property searches by state and county on their websites. This update gives our customers the ability to showcase only the real estate areas where they have a presence and eliminate those regions where they do not.
The real estate landscape is more competitive than ever before. Sales associates are constantly searching for ways to grab the attention of new clients. To stand out from the crowd and grow their businesses, sales associates are focusing their efforts on developing a personal brand.
After more than a year in development, the most recent release of Delta Media Group's exclusive intranet platform, the DeltaNet, is ready for our customers' administrators and agents to begin using. You may contact our Tech Team today to make the change or wait until Monday, March 27 when all switchovers will be made automatically.
Mike Minard, President and CEO of Delta Media Group, shared what makes the DeltaNet - Version 5 so different. "Real estate is a business on the go. So, we designed DeltaNet 5 to be 100 percent mobile. Now, you have the ability to take your businesses with you. No more waiting to fire up desktops upon returning to the office. Now, brokers and agents have access to the DeltaNet directly from smartphones. As we developed the DeltaNet 5, our Team worked hard to make certain there was no loss of functionality from previous versions. Customers won't be losing any of the features with which they've become familiar. In fact, this is a Rapid Development Platform which means our Tech Team can respond to customer requests and launch new features quickly."
It's our goal to streamline our customers' businesses making them more profitable. We study how to blend emerging technologies with the real estate industry to provide innovative tools to better our customers' businesses and lives.
If you haven't already made the switch to the DeltaNet 5, contact us to do so or wait until Monday, March 27 when all customers will be changed automatically.
Delta Media Group's email marketing solutions are one of the most effective and efficient forms of real estate lead generation today. Our email marketing solutions will help real estate professionals generate more listings, drive more visits to the website, build your brand and close more deals. Through these powerful email marketing solutions real estate professionals are able to stay connected to past or current customers with ease.
Delta Media Group has an integrated suite of real estate solutions to help you become more successful with generating leads and improving your conversion rates. Delta develops websites and lead management systems for real estate brokerages and agents helping them manage their business efficiently.
Delta's mobile websites empower real estate professionals to build their brand effectively across all devices. Our mobile platform allows for custom company branding and background imagery of your choice. With our mobile sites you put the MLS at your buyers' fingertips.
Delta's integrated Live Chat feature generates more interaction and engagement with potential customers from the moment they arrive on your website. A customer's initial questions can be answered instantly helping to bring in a quality lead faster. Live chat generates more listings, so real estate professionals can focus on selling.
Delta's upgraded Agent Platform offers over 200 website templates that agents can choose from and change as often as they would like to creating a brand-specific design. The website templates allow for every agent website to have a unique look and feel, generating more leads and keeping customers coming back to your website time after time.
Delta's Mobile Websites are the most advanced mobile solution available in the real estate industry today helping put real estate websites and listings in buyers hands. Our mobile websites and apps offer geolocation that displays listings wherever your clients are located, integrated account login between any device and easy access to ask questions or make showing requests. You will receive more traffic, get more leads and close more deals.
Delta's new, eye-catching Property Detail Headlines are part of the SEO Platform that present customers with the most relevant property listing information "front and center." Expanded Property Detail Headlines grab a customer's attention encouraging them to stay on the website longer to learn more about your listings.
Delta's SMS Lead Notifications allow real estate professionals to quickly access new leads on their mobile devices. Using text message notifications the sales professional can engage with quality leads faster, win more listings and close sales while on-the-go.
Delta integrates into their real estate websites Walk Score and Sun Number on all SEO customer property listings. By providing homebuyers with a properties walk score and solar score they can reach clients wanting to live a certain lifestyle.
Delta's real estate websites feature open house listings that will generate leads and create maximum exposure to potential buyers with ease.
Delta's Top Agent Custom Reports can quickly give an overview of what is happening within your real estate business or organization.
Blogging Is Custom Creative Content Marketing
When creating custom content that can be shared through blog posts it is important to keep in mind that the content needs to be targeted to what people want to read or watch based on a need they may have in the real estate industry.
Having an active Facebook presence is important for those micro-moments and are critical touch points when connecting with potential customers in the home buying market helping define the customer's journey.
New Listing Email Notifications are branded property listing reports designed to keep customers engaged with the market and your brand. Customers are notified instantly by email from the moment the notification occurs driving immediate results. When a customer gets a new listing email notification they can see by a quick glance the asking price, number of bedrooms, number of baths, square feet, and the address. If interested, a customer has the convenience of requesting a showing or getting more information by clicking right on the email.
Creating something great takes time. This is especially true for web based software that gets used by thousands of users every day.
As a customer lead comes in from a company or agent website with a certain request for more information the customer gets assigned to that office or agent's office. This can be a challenge for some real estate companies as they always try to respond quickly to customer requests by assigning a lead to a certain office location. In some cases, the office location the lead needs assigned to may be different than where the lead was acquired.
As a real estate professional you are always trying to find ways to generate leads. Through today's technology and analytics we are able to gain insight into customer behavior making it easier to understand what motivates or drives their decisions.
With custom reports an administrator can quickly get an overview of what is happening within their real estate business or organization, saving a lot of time. They can easily share reports with colleagues to make quicker decisions based on the data received.
For all industry professionals it is imperative to get leads, but following up with customers is essential. Import your contacts into a customer contact database to make sure you stay updated and connected with customers at all times.
As the marketplace is growing and changing daily it can be hard to know exactly where you acquired a certain customer. Selecting a "lead source" can keep the sales associate organized by specifying where they received that lead whether it was at a trade show, email, website or etc.
Today, real estate professionals are adapting to how the open house market is shifting toward more of an online presence with real estate websites.
Most customers today find open houses online through a real estate website and what listing they want to visit. REALTORS® who push open house listings on their web site will generate additional customers and create exposure to a wider audience quickly and efficiently.
As mobile traffic is growing at a rapid pace and real estate professionals are conducting business on-the-go, it is essential to receive new lead notifications instantly.
It was stated, "92% of homebuyers used the Internet as an information source" and "76% of Internet homebuyers drove by or viewed a home they saw online."*
"Fast response time is critical for leaving a positive first impression and can be the deciding factor in whether your leads convert into clients."**
Delta Media Group's latest mobile update to SMS Lead Notifications allows sales associates on our Upgraded Plan to actively and quickly engage with clients, processing leads faster. This updated process provides less confusion for real estate professionals and is set-up once within the DeltaNet™ system.