In this episode of Tech Tuesday, Harley Wolfarth showcases the DeltaNET 6 group system, and how you can use it to group your customers to maximize your marketing efforts.
Honesty and integrity — two of the most important elements of any relationship, personal or professional. When it comes to real estate transactions, honesty and integrity are perhaps more important than other aspects of the sale such as price. No buyer or seller wants to feel lied to, cheated, or intentionally misinformed. As a real estate professional, it's important that you cultivate trust with your clients. In fact, research conducted by the National Association of REALTORS says that honesty and integrity are the top traits that clients look for when choose their real estate professional.
There's no denying that one of the best ways to cultivate trust is through the tried-and-true practice of engaging your clients on a personal level. Honest communication, especially in face-to-face meetings, can work wonders for building a strong reputation and loyalty within your community. In the age of social distancing, however, how can real estate agents demonstrate their honesty and integrity when in-person activities are not available?
Building Trust with Clients in the Age of Social Distancing
We believe that there is no substitute for in-person communication, however, we do recognize the immense value in alternative modes of communication through digital resources. We may be in the age of social distancing, but we're also in an age of advanced technology that offers us the next best thing to in-person communication: virtual communication. Here are a few tech tools real estate agents can use to build trust with potential, new, and existing clients:
Though we don't know how long social distancing will stay in effect, we do know that the real estate industry is moving forward as safely and securely as possible. With so many women and men buying and selling homes around the country, it's more important than ever that real estate agents build trust with their clientele.
In this episode of Tech Tuesday, Harley Wolfarth demonstrates how to use the Customer Profile in DeltaNET® 6. The Customer Profile page is your one stop shop for all things related to the customer. Market to your clients, run reverse prospecting reports, and automate their property search all from the DeltaNET!
Referrals are invaluable in the world of real estate. It should come as no surprise to veteran agents that research conducted by the National Association of REALTORS states that the referrals from friends, neighbors, or relatives are the number one way buyers and sellers find their real estate agent. Should you take advantage of referrals? Absolutely. Should they be your only relied-upon source of leads? Absolutely not. Referrals aren't the only way sellers and buyers choose their real estate representation.
How Do Buyers & Sellers Choose Their Agent?
Though they are one of the most successful ways to generate new clients, referrals are far from the only ways buyers and sellers choose their real estate agents. Research has shown that the decision-making process for some clients isn't as complicated as it may seem. Though this transaction is significant, some veterans may be surprised to discover that the final decision on which agent to choose boils down to simply which agent happens to be on the mind of the client at that moment in time. Here are five reasons why it's important to stay top-of-mind with your potential and previous clients:
Referrals are vital to your success, but you can't neglect the other ways buyers and sellers find their agents. In many ways, staying at top-of-mind essentially involves you creating your own referral. Staying at top-of-mind in your community requires consistency and creative ways of maintaining engagement with those who may need real estate representation. By exploring these new ways of engagement, you can increase your clients, which could then have the ripple effect of creating future referrals.
In this episode of Tech Tuesday, Harley Wolfarth goes over bulk actions including using the customer list in DeltaNET® 6.
You should never underestimate the marketing power of your website. A well-developed website acts as a virtual listing board, resource center for potential clients, point of contact for your brokerage, and a 24/7 automated help desk if you integrate AI (artificial intelligence) assistants. However, some agencies will overlook a vital element of their website: a real estate blog. Far more than a collection of articles, a real estate blog can dynamically impact your business by helping you generate-leads, enhance your brand, and become a resource for potential sellers and buyers both in and away from your market area.
Why Create a Real Estate Blog
Blogging on a consistent basis can be a chore; after all, it can be full-time job in itself. However, there are dozens of benefits that a real estate blog can provide depending on how consistently and properly it's managed. Some of the most notable impacts that a real estate blog provides include:
How to Determine Which Type of Content to Use on a Real Estate Blog
Before you begin creating a real estate blog, you need to have an idea of the types of topics that you should focus on. Reading other real estate brokerage blogs and signing up for industry publications will show examples of how other companies are managing their content. What should you write on your real estate blog? That depends on your market and audience. Along with highlighting local events, businesses, and news, you can also write about real estate trends, advice for buyers and sellers, and remodeling tips.
Tips for a Running a Successful Real Estate Blog
There are plenty of pieces of advice to keep in mind when running a real estate blog, but we believe that these are three of the most important:
Committing to a real estate blog should be a top priority for your brokerage in 2021. Is your team too busy to stay dedicated to consistently producing blog content? Let Delta Media Group help. Our marketing team will develop your blog and consistently create market-relevant content so you won't have to worry about a word. Contact Delta Media Group to learn more about our real estate blog development along with our other real estate marketing services.
As 2020 comes to a close, few would have guessed that the pandemic would trigger a substantial increase in the demand for housing. Despite negative impacts in almost every industry, real estate markets in many regions of the country are seeing increased average listing prices, increased average sale prices, and lower days on market at rates even above the previous year.
Unfortunately, this boom in buying has also created a tighter inventory in most markets. While this boom won't last forever, experts and analysts alike are projecting that 2021 will see a continuation of this buying demand for at least the first few months. With a tight inventory, it's up to real estate agents to find creative yet effective ways of capturing more listings.
For years, the diverse team at Delta Media Group has worked diligently to provide agents with the best advice, tools, and resources available. Most of our clients have used our AVM Platform on their websites as a supplementary resource for securing listings. However, the challenges presented by 2020 have made this AVM platform a vital tool. We've listened to your evolving needs and are pleased to release major updates to the AVM platform that will directly impact your success.
Major Updates to Delta Media Group AVM Platform
Though inventory is tighter, the team at Delta Media Group is determined to help you increase your listings in this buying boom. Our newest updates to the AVM platform, including the upcoming full integration into our DeltaNET 6 CMA, will help you overcome these hurdles and achieve your goals now and long into the future.
See what the new report looks like on both desktop and mobile views.
As a brokerage, you want to recruit and retain dynamic agents who will improve your presence in the market. However, many of these agents take exceptional care when choosing which brokerage to join. Who can blame them? Like you, they too want to grow to new levels of success with the support of a winning team. If you're seeking the answer for how to attract and keep a strong team of agents, SEO for real estate will optimize your search.
The team at Delta Media Group is well-versed in creating, implementing, and evolving SEO for real estate strategies. Although search engine optimization is a vital tool in the identification of qualified seller and buyer leads, it's also a priceless resource that brokerages can use to successfully recruit and retain agents.
SEO for Real Estate Buyers, Sellers, and Agents
When it comes to SEO for real estate, so many brokerages want to execute their strategy flawlessly so that they'll attract their ideal buyer or seller. While it's easy to focus only on generating new client leads, it's important to understand that any content you publish online can attract — or deter — agents searching for a brokerage to join. When you boil it down, agents want qualified leads and better visibility for their sellers' listings. If your brokerage is not using SEO to its fullest potential, these agents will seek out a brokerage that is.
Thankfully, Delta Media Group understands the needs of both brokerages and agents. For years, we've provided brokerages with expert digital marketing solutions including high quality SEO for real estate. Our SEO program is the industry-leading solution that provides brokerages of all sizes with a leg up on their local competitors by providing more qualified leads.
Why should you invest in Delta Media Group's SEO for real estate marketing with a focus on attracting agents?
The bottom line: if your brokerage is demonstrating successful search engine marketing using successful SEO strategies, agents will immediately take notice. The more that they see your brokerage's brand appearing on the top search results for your area, the more confidence they'll have in your company's abilities. Agents want to play for a winning team, plain and simple. Show them that your finger is always on the pulse of the latest SEO practices and they'll waste no time in getting in on the action.
Get the most out of your digital marketing campaigns and discover how SEO can give you the most diverse results for your budget. Contact Delta Media Group to learn more about SEO for real estate strategies and how they can help you recruit and retain dynamic agents. We'll help you develop an online marketing strategy that will enhance your brokerage, your team of agents, and your presence in the local market.
In this episode of Tech Tuesday, Harley Wolfarth shows DeltaNET's Google support. DeltaNET offers sales associates the ability to synchronize their contacts, calendar, tasks/events, and more!
Real estate agent marketing is more vital now than ever. No one could have predicted that 2020 would bring us such challenges, and yet, even fewer could have guessed that real estate markets around the country would see substantial increases in home sales. With remote working, virtual learning, and the desire to leave heavily congested areas, many professionals, families, and aging adults are making the decision to purchase a new home for the long-haul. Take note: 2020 may have been an outlier of a year, but the demand for housing will likely not decrease as we enter into 2021.
Research, reports, and expert opinion claim that the housing market will continue to see a strong buyer presence, thus creating a tighter market. To leverage this increased demand in a tight market, real estate agent marketing can work wonders. How can real estate agent marketing work for you? Here are seven ways to get more seller leads in a tight market.
7 Ways to Get More Seller Leads in a Tight Market With Real Estate Agent Marketing
Searching for new ways to enhance your real estate agent marketing platform? Let Delta Media Group help. Leverage the power of social media with our Ad Wizard targeted paid advertising. Stay better connected to your sphere with the automated tools found within DeltaNET 6 CRM. The market may be tight, but securing leads is not impossible with the right real estate agent marketing strategies.