Posts with tag 'A-I Driven Marketing'
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14
Human + AI > AI Alone: The Training Playbook That's Creating the Next Generation of Top Producers
Let's start by answering the question everyone's asking in late 2025: AI will NOT replace agents. However, while AI may not replace agents entirely, those who treat AI like a brilliant, tireless partner are already replacing those who don't.Â
I've lived this firsthand. My own team adopted AI aggressively one year ago. Today, the same people produce roughly three times the output in the same (or less) time. They aren't working harder — they're working smarter with an assistant that never sleeps, never forget...
27
High Touch vs. High Tech: How Today's Most Successful Agents Are Blending Face-to-Face and AI-Powered Lead Generation Strategies
Within real estate, there are several different types of agents. There are agents still attempting to capture new leads by door-knocking in local neighborhoods and cold-calling random numbers from a list. Then, there are the agents who are instead spending their time setting up AI chatbots and automated emails to capture new leads.Â
So, which one is doing things the "right" way? The truth is neither approach is right or wrong. The agents who are currently having the most success today are taking a hybrid approach and finding a balance between face-to-face and AI-powered lead generation.
The Case for Face-to-Face
While new technologies a...
22
Maryann Lawler Garcia: Blending Authenticity With Innovation
Maryann Lawler Garcia has been a licensed REALTOR® in Manatee County, Florida, for about 23 years. Born and raised in Bradenton, Maryann has worked for several real estate agencies but didn't feel at home until she joined Wagner Realty in 2017.
"I've only been with Wagner since 2017, but I feel like I've been here my whole career," she says. "I can't believe I was anywhere else. It's such a small hometown that I live in that I knew everyone here already, and it felt very natural."
Maryann is a second-generation real estate agent. Her mother, Ruth Lawler, was a REALTOR® for over three decades.
20
Still Fearing AI? Here Are the Facts
When Netflix launched in 1999, it took more than three years to reach a million users. Instagram? Just over two months. But when OpenAI released ChatGPT, it hit that milestone in just five days.
That's not a typo: five days.
And when something spreads that fast, it's no longer just a trend — it's a transformation. It's happening in real estate, too, and it's happening faster than anything that's come before it.
15
Matthew Schnepf: An AI-Driven Agent With a Heart for Homeowners
Raised in Queens, Matthew Schnepf has been an agent with Coldwell Banker American Homes in New York for the past 12 years. Ever since becoming a real estate agent, technology has taken on the role of Matthew's personal assistant. He has enabled DeltaNET to streamline his business for the past five years. More recently, he has been employing AI tools such as Claude and ChatGPT to assist with tasks like data analysis, graphic design, and photo editing.
Motivated by Personal Experience
Matthew was motivated to enter the real estate industry because his parents were deeply affected by the 2008 financial crisis, which had...
