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November
17

Is generating more traffic, clicks, and engagement for your real estate website at the top of your priority list as attention begins turning toward 2023? While how to generate more traffic might sometimes feel like a mystery from the outside, the truth is that there are plenty of concrete, actionable steps that you can integrate right now to improve the performance of your website. With these tips, you can look forward to unlocking the secret of generating more clicks, and substantially increasing traffic to your real estate website.

In some cases, increasing traffic may require branching out with new tactics for digital marketing and engagement. However, some dependable, familiar tools — like your real estate blog – can also be very helpful for boosting traffic when deployed in the most efficient, effective ways.

Start with Great SEO

There's simply no substitute for search engine optimization (SEO) for generating website traffic. Search engine results pages are still the most important place to be seen online because that's where most people start their search for homes, real estate advice, and agents. The higher you rank in search results, the more likely people are to click. In the end, it's really that simple.

The challenge comes in making sure you outrank competing real estate firms, and that's what SEO is all about. Through a combination of website design, content, and careful planning, SEO helps ensure that your website is climbing the ladder rather than falling behind. Since SEO can take time to yield its best results, now is the time to make sure that your website has a great SEO foundation.

Make Sure Your Website Is Mobile-Friendly

If it's been a while since your real estate website has had a fresh redesign, then you may be falling behind when it comes to performance on mobile devices. Given that mobile traffic makes up a huge percentage of all real estate-related online traffic, you want to ensure that your website looks and functions just as well on mobile devices as it does on larger computer screens.

A mobile-friendly website doesn't just attract more visitors, generate more leads, and boost your SEO. It also helps keep leads around your website for longer by making it easy for them to browse listings, consume your content, research communities, and connect with your team, all from the comfort and convenience of their favorite devices.

Create Content and Leverage Local Keywords

The content that you create for your real estate blog should be another essential element in boosting your website traffic. You want your website to be a resource for anyone who's thinking about buying or selling a home in the communities where you do business. Your blog is the perfect place to share your real estate expertise, help your audience learn more about your markets, and show them why your team is the right choice for their needs.

It's also the ideal place to integrate some of the SEO concepts that we mentioned earlier. By researching keywords and using relevant, targeted, and localized keywords in your content, you make it easier for your target audience to find you in search results.

Integrate Reviews and Testimonials

Social proof is a critical ingredient in your recipe for increasing website traffic. Integrating reviews and testimonials into your website experience is an absolute must and will often help with increasing conversion rates in addition to boosting website traffic. Most clients who were happy with their experience will be glad to provide social proof but may not think to do so unless you ask.

Build Your Social Presence, Share, and Engage

Ideally, your website, blog, and social media marketing should all work together to drive more traffic. Social media provides a convenient, widely used channel for communicating with your target audience, your blog provides informative, engaging content that you can share on social, and your website provides the perfect place to send them after they've connected with your social presence.

However, it's also important to remember that driving traffic from social platforms will require more than sharing your latest content and listings. Engaging with your audience is another critical step that shouldn't be overlooked. The more you answer questions, join conversations, and share real estate expertise, the better your social presence will be in terms of driving traffic.

Don't Forget Your Real Estate CRM

Is your real estate CRM doing everything possible to drive traffic, generate leads, and help you provide outstanding service to clients? DeltaNET includes the latest tools and tech to help you maximize your online presence. Many things need to work together to drive the best possible traffic for your website, and DeltaNET helps you manage them all.

January
28

User experience (UX) is at the heart of how clients and prospects interact with your real estate brand. It includes analog, old-fashioned interactions, but the primary focus is on the digital realm. A seamless, high-quality user experience is a crucial factor in lead generation and keeps clients satisfied after choosing your business. Of course, that also means that a bad user experience will have the opposite effect. So let's take a closer look at what the UX is exactly, how to avoid turning clients away with a bad UX, and some tips for overcoming common UX challenges for your real estate brand.

What Is the User Experience, and Why Is It so Important?

  • The UX Encompasses Nearly Every Aspect of How Clients Interact with Your Brand
    Talking about the user experience can feel a bit overwhelming at first because it's such a broad topic that covers... well, pretty much everything when it comes client interactions. The good news is that it's also fairly simple to boil the UX down to a few key concepts, and we're going to focus primarily on the digital side.

  • Want to Better Understand UX? Start with a Few Important Questions
    When a client engages through your website, how easy is it for them to find the information they need? Are there barriers in place that prevent them from taking next steps? Does your content go beyond the basics to speak to the needs of each client? Can they easily access your content and services on the device of their choice? A high-quality UX makes life easier for clients, which ultimately makes it easier for you to earn their business.

  • The User Experience Is More Important than Ever in the COVID-19 Era
    COVID-19 has changed how people buy and sell homes and the way they interact with real estate brands. Clients rely much more on digital tools to conduct real estate business, while in-person interactions have taken a backseat. Now more than ever, real estate firms need a digital UX that clients will love.

Common UX Problems and How to Avoid Them

  • Forced Registration and Asking for Too Much Up Front
    One of the easiest ways to discourage clients with your UX is to ask for too much right away. If you force clients to register for your website before they can do anything or request extensive permissions, they may simply move on to the next option. There's a time and place to ask for more information or permissions — and it comes after you've demonstrated the value of your brand to clients.

  • The Fewer Hoops to Jump Through, the Better
    Building on our first problem to avoid, it's crucial to avoid burying important features behind items that are less important to clients. Most clients will be engaging with your UX to shop for homes in specific neighborhoods, or to find out how much their current home would be worth on the market. When you place the features that clients want most front and center, they'll be more likely to stick around long enough to explore the rest of what you have to offer.

  • Failing to Understand That Clients Are Making More Than Just a Financial Transaction
    Buying or selling a home is a personal, often emotional process. If you don't integrate content that shows an understanding of the why, then it's hard to build a connection with the client. The content on your website should go beyond the financial basics while speaking to your target audience's needs. It should highlight the communities where you do business while showing clients how specific homes and neighborhoods can answer their needs.

  • Mobile-Friendly Is a Must for a Quality User Experience
    Clients want to connect with your business in the way that works best for their needs, so a website that's not mobile-friendly or a buggy, hard-to-use mobile app will be a major red flag. It's critical to make sure that your UX's quality remains reliable no matter which device the client is using to access it.

The Right Team Makes All the Difference in Building a Great User Experience

Building an outstanding, streamlined user experience starts with understanding what users want and how to provide that to them. Delta Media Group works to build your real estate business a stable, high performance UX that makes it easy for clients to find homes, fall in love with neighborhoods, learn about local real estate markets, and conveniently connect with your business on any device. Our team is focused on creating a quality UX that makes it easier for your real estate team to generate leads and do what they do best.

June
24

Real Estate Agent Websites
Every modern real estate business needs its own website, from the smallest brokerages to the biggest brands. Your website is the face of your business online, and the place where customers come to learn what you have to offer. But it's also so much more. Check out our ten reasons why real estate agents need their own website.

  1. Customers Rely on Websites to Find Homes, Agents, and Real Estate Businesses
    Real estate customers from Boomers to Gen Z rely on websites and online search to connect with businesses, scout listings, and find agents. So while a website is essential for connecting with younger customers, it's just as important for customers from nearly every other demographic! Real estate customers want easy, reliable access to the information they need, and your real estate website is the best place to provide it.

Delta Media Group Theme Websites

DIFFERENTIATE YOURSELF FROM THE COMPETITION

Brokerages and teams with 50 agents and under can have the same technology as large enterprise brokerages.

 

 

 

  1. Build Your Brand and Set Yourself Apart 
    Why be just a face in the crowd? Your website is the chance to set yourself apart with unique, attractive design, branding, and features. It's a place to differentiate your business from the competition. Speak directly to the target demographics that matter most to your business, provide valuable information, and build trust with quality website content.
  2. Appeal to the Next Generation of Buyers and Sellers
    The youngest generations of homebuyers are also quickly becoming the largest, with Millennials leading the way and Gen Z soon to be entering the real estate market in force. If you want to reach this young demographic of customers, then you need a website.

DeltaNet CRM System

DELTANET CRM SYSTEM

Our CRM system is built specifically for real estate professionals to manage your contacts more effectively, close more deals and provide better service. 

 

 

  1. Connect with Customers and Build a Community
    Your website is a great place to connect your social media with the rest of your online presence. You can post automatically to Facebook from your website, get involved with the conversation that your content generates, and build a community for people interested in real estate. Our DeltaNet CRM makes it easy to stay on top of your customer relationships, lead nurturing, and so much more.
  2. Build SEO and Create Community by Blogging
    An active blog is a central feature of successful real estate websites because it allows you to share knowledge, establish trust, build SEO, and use hyperlocal content to highlight the communities where you sell homes. Your blog is a resource for customers and a great place to start conversations that carry over to social media. Whether you're building a blog on your own or working with our team to create original blog posts for you, our DeltaNet platform's Content Management System (CMS) works easily when you're entering content and looks great to clients when they're reading your blog.
  3. A Central Hub for Online Marketing
    There are so many tools in online marketing, and most of them lead back to your real estate website. At Delta Media Group, we provide the marketing tools you need to attract customers, the attractive, accessible website you need to keep their attention when they arrive, and the CRM you need to manage relationships.
  4. Make It Easy for Customers to Search Listings and More
    Even if you strip away all of the other benefits, IDX listing search alone is more than enough reason to have a real estate website. Customers want to search listings easily, so search capability generates traffic while also making it easier for all of those eyes to see what you have to offer. All of our themes feature IDX listing integration, so you can connect customers with the homes they want to see.
  5. Education and Helpful Resources
    As a real estate agent, you have extensive knowledge of both the real estate industry and your local communities. Your website allows you to share that knowledge in a way that helps customers and establishes credibility. Educational resources are easy to create and provide long-lasting value to your audience.
  6. A Constant Source of Leads and Visibility
    Your website is always waiting, ready for every customer no matter their schedule. When you combine your website with effective digital marketing, it provides a constant source of real estate leads and visibility for your brand.

Delta Media Group Websites

DELTA MEDIA GROUP PUTS YOU IN CHARGE OF YOUR ONLINE PRESENCE

Brokerages and teams with 50 agents and under can have the same technology as large enterprise brokerages.

 



  1. Take Charge of Your Online Presence
    Your digital presence is one of the most important assets of your real estate brand, and a website allows you to control your presence. Delta Media Group offers website and marketing packages for real estate businesses with 50 agents and under, which give you the same tools and resources as some of the world's biggest brokerages. You choose the package – including website design, marketing, and software – that fits your business and customize your options to suit your size.

There are so many great reasons to have a real estate website for your business and provide all that the modern real estate client requires when shopping for a home. Contact us to learn more about our real estate website design, and all of the marketing tools we use to help grow your business.

Discover the Delta Difference

March
12

How to Spring Clean Your Real Estate Website

Even the best website is a work in progress. To be effective in real estate, a website needs to reflect the latest trends. Recent information on the market and how it may affect customers is essential. Leads will trust your expertise only if they see your website is helpful, informative, and up to date. However, even updating your site regularly won't do the job on its own.

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