Posts from January 2023
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- 2026 | 17 Posts
- 2025 | 97 Posts
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- 2023 | 143 Posts
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- 2021 | 204 Posts
- 2020 | 190 Posts
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- 2015 | 68 Posts
30
The Real Estate Agent's Tech Survival Guide
From artificial intelligence (AI) to automation, the developments in real estate technology have come fast and furious in recent years, which of course, is great news overall for real estate agents. However, it's also easy to feel a little overwhelmed by all of the new tech that's available, especially if you have your eye on updating older, outdated — yet familiar — systems.
The best way to bring your tech up to the present-day standard is to focus on the essentials and build from there. Here is the most dependable, essential tech that every agent and real estate firm can benefit from in 2023.
Start with Your Real Estate CRM
If you're looking for the one upgrade that will provide the biggest overall impact, then it's tough to top the tech that's packed into our
24
How To Build (And Maintain) Momentum
No matter what kind of task you're facing down, everything looks more difficult before you start it. By moving quickly and seamlessly from one positive engagement to another, you're building momentum. Momentum is a real psychological phenomenon that assists in performance.
Psychological momentum has been described as a "key to continued success." It helps individuals — from professional athletes to real estate agents — to experience longer sequential runs of success, maintaining positive feelings for longer periods of time.
19
Steering The Wheel: How To Take Control Of Your Messaging
In an industry like real estate with so much competition for the attention of every prospect, messaging and brand identity truly matter. So if you want your marketing to stand out for all of the right reasons, then it's critical to consider both messaging and branding as well. All three of those elements play crucial roles in how your real estate firm is perceived and in how prospects differentiate your brand compared to the competition.
When branding, marketing, and messaging are all on the same page, working together, you can truly maximize the potential of all your lead-generation efforts. Here's how you can take over the wheel to take true control of marketing for your real estate brand.
Since so much lead generation now happens online, we're going to focus on making sure all of your online platforms work together and stand ou...
17
Your Clients Rely On You — Here's How To Always Deliver
Real estate is about relationships, and relationships thrive on personal attention. Most agents and brokers love to spend face-to-face time with their customers.
Even though so many real estate professionals would self-describe as a "people person," there comes a point when you reach the limit. There are only so many hours in a day, and many things go into building a successful business or shepherding a transaction through to closing day.
Sooner or later, personal attention to every detail means you hit a wall on how you can scale. You need a modular solution — what's called "one-to-many" in digital marketing, as opposed to "one-on-one." At the same time, you don't want the quality of communication to suffer. The human touch is essential.
How can you serve more people with...
13
When Cutting Costs, It's Best To Trim The Fat But Keep The Muscle
2022 was an odd year for real estate. Coming off back-to-back record-high years in 2020 and 2021, there was much uncertainty about how 2022 would play out. After a blazing hot Q1, it seemed as though the market immediately cooled in Q2 of this year. Despite coming down from those incredible highs, most real estate economists are not ringing the "doom and gloom" warning bells. If you take a step back and look at the last 10 years worth of existing home sales you'll find that 2022 is only 1% lower than the historical average.Â
The point is, I believe many real estate brokerages are focused on the here and now, and not the long-term strategy or the "big picture." Yes, existing home sales are down 18% fr...
