Are you taking full advantage of the many opportunities that video marketing creates in real estate? Whether you're showcasing a listing, highlighting a neighborhood, or creating educational real estate content for your audience, video can convey things that simply aren't captured with other forms of online content. Listings with video generate more interest, video marketing content converts at a higher rate, social media posts with video generate more engagement, video content on your real estate website has major SEO benefits... the list goes on and on.
If you've been waiting to integrate video into your real estate marketing mix, now is the perfect time to change that. Here's how video can help you sell more properties, earn more clients, and grow your brand online.
Still need convincing that video is one of the most reliable, powerful ways to grow your brand and promote properties? Check out these stats on video marketing in real estate:
The numbers don't lie. Video draws more eyes than any other form of content online, and the numbers only seem to grow when new watch stats are released every year.
How Video Can Help You Sell Homes and Attract Clients
If a picture is worth a thousand words, how many words is a video worth? While professional quality listing photos are a strong place to start, the simple fact is that modern real estate buyers are more attracted to video than anything else.
A listing video can showcase features of the home that aren't seen in photos, provide a more detailed overview of the entire property, and give the buyer a real sense of touring a home even though they're not there in person. It's much easier for buyers to imagine their lives in the home when they can see it in motion, feel the transition from one room to the next, and analyze all of the small yet important details that video content can capture.
Of course, anyone interested in selling a home will also be quite keen on all of the benefits that video offers as a tool for selling properties. That's one key reason why 73 percent of homeowners are more likely to work with an agent who uses video, as we mentioned above. Being able to show a seller how you'll promote their home using video is a great way to win trust and attract more clients.
Easily Integrate Video with Properties in Motion
Now, you might be wondering how exactly to take advantage of all the benefits offered by video content. Our Properties in Motion® tool makes it easy to integrate video listings, with voice-over, into your marketing mix. Our marketing pros can help you use video to drive more traffic to your listings and generate great search engine results in the process.
Promoting properties with video doesn't have to feel like a mystery. With the right tools and the right team, it's easier than ever to make your listings shine online.
It's Time to Make Real Estate Video Work for You
Video can help you take your real estate brand to the next level online, whether you're promoting listings or creating educational, lead-generating content for your website. As more and more young buyers enter the market, the popularity of video in real estate should only keep growing in the years to come. With tools like Properties in Motion®, it's easier than ever to take advantage of the popularity of video content.
You have probably heard a lot about how valuable video content is as a digital marketing tool for real estate agents, and for good reason. Integrating video content into your marketing strategy is a dependable way to build trust, showcase your real estate expertise, provide valuable advice to your audience, market properties, and give your social media presence a significant boost.
On top of that, creating video content is more accessible, more affordable, and easier to do than ever before. Getting started will still require some effort, but you really can master video content with minimal investment and the potential for major returns.
The Right Tools for the Job
When you hear about video content, you might be thinking about expensive cameras, specialized lenses, drones, and other fancy tech. But the only fancy piece of technology that you truly need to get started is the smartphone in your pocket. A newer generation of phone is ideal because cameras, lenses, and filming technology all tend to advance with each new generation.
You'll also need a few apps, like a film app and video editing app, along with a mini-tripod to ensure you get stable shots. You can certainly choose to invest in more expensive equipment if you fall in love with creating video content, but other than your phone it takes very little investment to get started.
Getting Started with Video Content
Once you have the minimal equipment necessary, it's time to start experimenting, getting used to the tools, and building confidence. Rather than worrying about publishing something right away, make some practice videos to experiment with filming strategies, get used to speaking in front of the camera, and try out your video editing app. Watching videos from experienced real estate content creators is a great way to gain inspiration and pick up some tips on creating your own videos.
After that, it's all about practice and preparation. Some videos might require a script, some might be more off the cuff, and some videos like property tours will require more careful planning. All of these things will get easier the more you do them.
The Most Popular Types of Real Estate Videos
Are You Ready to Become the Next Real Estate Video Star?
Now that you know a little more about the tools required, the steps that you'll need to take to create video content, and the most popular types of real estate videos, all that's left is to work on the craft. You'll notice that many of the most popular real estate videos have a polished, professional look, and that's no accident.
It takes practice to create great videos, but the payoff is well worth the investment. Perhaps one day you'll be the real estate content creator that other agents look to for inspiration and advice when they begin their own journey with creating video content.
Video is quickly taking over the internet, and the same can be said about real estate marketing!
Well over half of all internet traffic is now made up of video content. As more people gain access to unlimited smartphone data plans, that number continues to increase. The adoption of 5G internet will accelerate the trend even further as it becomes possible to stream video fast from almost anywhere.
Real estate pros would do well to get comfortable with the power of video — both in front of and behind the camera. Video is much more likely to be viewed, remembered, and shared than plain text content. And video has the unique power to build rapport and foster trust like nothing else out there.
Video for Listings Is King – But it's Only the Beginning
Nothing will ever replace real estate photography, but video is the next best thing to being there.
When video is used to enhance listings, it allows interested buyers to go from merely browsing to imagining everything a space has to offer their lifestyle. With context provided by your narration, they can engage all of their senses and envision their future in the home.
That said, real estate listings are just one of many places video can make a winning difference. When used as a central part of your overall marketing strategy, it helps you deliver high-quality, branded communications that leads and customers will really look forward to.
Let's consider some other great ways to use video in your real estate marketing:
You Don't Need to Reinvent the Wheel to Come to Grips with Video for Real Estate
Video can seem like an intimidating prospect, but it's fun and exciting when you get comfortable making them.
To seamlessly tap into the power of video, you need a nimble, high-performance center of excellence you can trust to remain stable and dependable. DeltaNET 6 is that solution for thousands of real estate professionals across the United States. It gets you rolling with video in minutes, not days or weeks.
Contact us to find out more or get started with the top all-in-one solution for real estate.
Prior to the last year, video content was a powerful but (somewhat) optional tool for promoting your real estate business. These days, video content has become a necessity for reaching your target audience no matter the demographic. Real estate clients of all ages are shopping from the comfort and safety of home, whether they're searching for the right real estate agent, the ideal neighborhood, or the home of their dreams. No matter your experience level with creating video content, now is the time to think about making your videos more engaging, with a few key tips from our team.
The Right Equipment Makes a Big Difference
While you don't need the latest, greatest tech to get started with learning the basics of video content creation, it won't be long before you want to boost your production quality and give your finished product a professional shine. If you already have a smartphone with a high-quality camera, you're off to a good start. You'll also want a tripod for camera stability, some portable lighting, and a reliable microphone that makes your voice come through clearly on video.
Planning a Virtual Tour? Start with a Great Script
Virtual tours have quickly become a must for marketing homes, and an engaging virtual tour starts with great preparation. Even if you've done tons of in-person home tours and have a good idea of the key points you'll highlight during a virtual tour, a script will help you make the video more engaging for your audience. Start by walking through the home, noting all of the features that you'll want to touch on, and writing down some key talking points. You don't need to script every word, but a little planning goes a long way.
When Possible, Keep It Short and Sweet
The ideal length for your content depends on the type of video you're creating, but less is often more when it comes to driving engagement – especially for social media sharing. Clients are more likely to stay until the end with a shorter video and will be more likely to click in the first place. Scripting will help you focus on the talking points that matter most, and you can also trim out unnecessary footage during the editing process.
Create Video Content That Answers Audience Questions
If you really want your audience to engage with your videos, start by creating content that answers the questions that matter most to them. You can even put out the call for questions on your social pages, then share videos with answers! Even if you don't ask for questions directly, use your experience as a real estate agent to anticipate the questions that matter to your audience.
Tell Your Story and Show Some Personality
For clients, sometimes looking for a real estate agent online can feel like flipping through pages in a catalog. Video content is a great way to show the human side of the business, tell your story, build trust, and show clients why you're the right choice for their needs. Don't be afraid to show some personality, whether that means using humor, telling stories, or subtly integrating your own hobbies into your videos.
Testimonials to Involve Your Audience and Create Social Proof
What could be more engaging than involving your clients directly in your videos? Testimonials from satisfied clients can make for great content and will show potential clients why you're the right choice for their needs. When you reach out to past clients to ask them to review your business online, be sure to include a note to see if they would be interested in filming a quick testimonial.
Cater Your Videos to the Platform Where They'll Be Posted
The right length, format, and subject matter for your video will depend on where you plan to post it. A quick-hitting how-to or Q&A video can be a great fit for social, while a longer video might be necessary for a full home tour. Make sure that you understand the needs of your audience and the nature of the platform where you'll be posting videos.
It can feel a little bit intimidating to get involved with video content, especially if you're brand new to the process. That's why our final tip is a tried and true classic — practice makes perfect! It won't always go flawlessly at first, but that's okay. It won't take long before you feel comfortable behind the camera and can start putting our engagement tips into action. At Delta Media Group, our real estate CRM makes it easy for you to post videos on your websites, listing pages, and within your email marketing. Contact us to learn more.
With recent world events, customer communication has become even more important. Keeping in touch with past clients, leads, and supporters is essential given recent world events. These audiences are attuned to live video. With live video on social media, you can speak to hundreds and maintain the personal touch.
Savvy real estate agents often use multiple social platforms. Each has its own features that help you showcase your value. Likewise, each one has enabled experts like you to reach the world through shareable video.
More than half of marketing professionals surveyed say video is the content with the highest ROI – and if you're in real estate, marketing is one of your biggest jobs.
Here's another fact: Marketers who use video grow revenue 49% faster than those who don't. This applies to a wide range of industries, including those where a single expert or small team provides advice to clients.
For getting established in real estate, video is a clear winner.
Video marketing for real estate is an intimidating prospect for many sales associates. Most firms do not have in-house resources for making videos. Although there's a learning curve, conquering it is worthwhile: Video is one of the most powerful digital marketing tools, bar none.
If you're not using video marketing in real estate yet, here's why you should:
According to research by Cisco, one of the world leaders in the technologies that make the web go, 75% of web traffic will be video by 2020. Video is now accessed by millions of Americans daily, including those who make up your future clients. That's not surprising considering 95% of Americans own a cell phone and about 77% of Americans own a smartphone capable of watching a video.
The video revolution was a long time in coming. That's because it took quite a while for technology to catch up to the audience's insatiable hunger for video. Today, more people have data plans that allow them to watch as much video as they want. And it's not just for Netflix—consumers use video to make their buying decision. The more research they need, the more video they use.
Real estate videos are one of the best marketing tools for your business today. Real estate pros like you find video marketing is a good fit because it lets you show off your listings and professional knowledge equally. Videos work well on mobile devices, gives your website the "action" still photography does not, and provides additional content for you to share socially.
According to a Virtulets.com, 73 percent of homeowners say they are more than likely to hire a listing agent who uses video to market their homes.
Today's modern real estate client demands technology whether buying or selling a home. There is no argument video marketing is an essential part of your total online marketing strategy. Video marketing allows you to make a more personal connection with your clients.
Videos created correctly gain you favor with your clients and Google. However, done poorly and they could become an obstacle for success.
Video content is one of the hottest marketing tools for real estate agents today, and for good reason. It's easier than ever to produce, works beautifully with mobile devices, and allows prospects to tour your best listings regardless of location. It's also a great way to show off your real estate expertise, build trust with your audience, and show off your personality. Now all that's left is creating some great video content of your own, and we've got seven real estate video best practices to help you get started.
Video marketing is an especially good fit for the real estate industry, because it allows you to show off your listings and your expertise in equal measure. Video content is easy to consume, works great with mobile devices, and allows you to add a dash of personality that's simply not possible in a still photo. But success with video marketing is not automatic. You've got plenty of competition for the viewer's attention, so you need to offer something of value if you want them to stick around.