Our world has become a digitally driven society. In fact, the Web has revolutionized almost everything we do--including searching for a home. The National Association of REALTORS®' Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt.
That means 90 percent of house hunters are using the Web to find homes for sale in a specific location. That leads me to the question: "How can you make sure customers are finding your website over your competition's website at a local level?" One answer is local SEO.
A good way to explain the difference between SEO and local SEO is: SEO is a jigsaw puzzle and local SEO is a piece to that puzzle. When all of the puzzle pieces fit together correctly, you can leverage that power to grow your website traffic and leads.
As you develop a digital marketing plan for your real estate business, it's important to recognize that local SEO should be a part of your overall SEO strategy. It's important to understand the differences in approach.
The National Association of REALTORS®' Digital House Hunt study also states that 69 percent (or seven out of ten) of home buyer leads that come from your website start with local search terms like, "Canton homes for sale," "Dallas REALTORS®" or "Harrisonburg real estate."
To confirm the importance of local SEO, an April 2015 Google Report found Google searches using phrases like "near me," "closest," and "nearby" have increased 34 times since 2011.
Any local business with a physical street address can grow their traffic and leads through local SEO.
There's an art and a science to becoming a pro at local SEO. There is no "quick fix" or "silver bullet" to page one rankings--SEO takes time, talent and patience.
Here are nine tips to help you leverage local SEO to grow your real estate leads: