Posts with tag 'Real Estate Sales Success'
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24
MJ Peterson Real Estate: Four Generations of Family Values
They say that family is the heart of the home. And for MJ Peterson Real Estate, a family business serving the Western New York region for over 91 years, that certainly rings true.
In the early 1930s, following the Great Depression, Marvin Peterson and his family moved from Detroit to Buffalo and started building houses. What began as a simple home-building venture ultimately became one of the most successful real estate companies in Western New York. With Victor (Pete) Peterson III being the current owner, four generations later, the Peterson family still owns and operates the business they started many years ago.
For over 91 years, MJ Peterson Real Estate has been serving the Western New York region. The company saw...
23
Badger Peabody & Smith Realty: Mastering the Merger
When two real estate companies that share the same goals and values come together, there is nothing they can't do. Living proof of this is one of New England's finest real estate companies, Badger Peabody & Smith Realty.
Crystal clear lakes, majestic forests and breathtaking mountains. Luxury ski resorts and snow lodges. Biking, hiking and kayaking. All of this can be found in the beautiful region of New Hampshire that Badger Peabody & Smith Realty is lucky to call ho...
2
Utilizing Your Sphere Of Influence
Your sphere of influence should be one of your greatest assets for generating leads as a real estate agent, but only if you make the effort to maintain and utilize it. Thanks to online marketing and social media, your sphere of influence can now expand much further than it would have in the past. That's in addition to your more traditional sphere of influence, which of course includes friends, family, and everyone that you connect with in your community. By utilizing your sphere of influence and taking advantage of the tools available to make your life easier, you can generate a steady, sustainable supply of fresh, highly qualified leads as a real estate agent.
How to Define Your Sphere of Influence
Your sphere of influence starts with the people you know best but should also expand far beyond that group. Think about all of...
6
The Importance Of Long-Term Engagement
Most homeowners would be glad to work with their real estate agent again — but they never do.
It's true. The average homeowner will own three or four properties in a lifetime, with most purchases spaced out between three and seven years. But even when they are thrilled with the service their real estate agent offered, they often end up using a different one for every transaction.
How can this be?
Some of the reasons are purely logistical. If someone is moving across the country, odds are they connect with a real estate agent in their desired area as one of their first steps. But there is a bigger reason: traditional real estate marketing is focused on customer acquisition, not retention.
Customer acquisition can be an all-consuming part of any real esta...
29
What's Your Real Estate Business Plan?
Any sound business starts with a plan. But what is a business plan, exactly?
A formal business plan can be comprehensive, investigating many aspects of the business and how they work together, or it can go deep into a single subject: most successful real estate agents have a marketing plan, for example. But if you've never written a business plan and have no idea where to start, it's not too late.
According to Harvard Business Review, you should spend no more than three months working on a business pla...
