Posts from December 2020

You should never underestimate the marketing power of your website. A well-developed website acts as a virtual listing board, resource center for potential clients, point of contact for your brokerage, and a 24/7 automated help desk if you integrate AI (artificial intelligence) assistants. However, some agencies will overlook a vital element of their website: a real estate blog. Far more than a collection of articles, a real estate blog can dynamically impact your business by helping you generate-leads, enhance your brand, and become a resource for potential sellers and buyers both in and away from your market area.

Why Create a Real Estate Blog

Blogging on a consistent basis can be a chore; after all, it c...

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As 2020 comes to a close, few would have guessed that the pandemic would trigger a substantial increase in the demand for housing. Despite negative impacts in almost every industry, real estate markets in many regions of the country are seeing increased average listing prices, increased average sale prices, and lower days on market at rates even above the previous year. 

Unfortunately, this boom in buying has also created a tighter inventory in most markets. While this boom won't last forever, experts and analysts alike are projecting that 2021 will see a continuation of this buying demand for at least the first few months. With a tight inventory, it's up to real estate agents to find creative yet effective ways of capturing more listings.

For years, the diverse team at Delta Media Group has worked diligently to provide agents with the best advice, tools, and resources available. Most of our clients have used our AVM Platform on their websites as a supplementary resource for securing listings. However, the challenges presented by 2020 have made this AVM platform a vital tool. We've listened to your evolving needs and are pleased to release major updates to the AVM platform that will directly impact your success.

Major Updates to Delta Media Group AVM Platform

• A complete redesign of the AVM report. Clean, clear, and curated to your needs, our redesigned AVM report makes it effortless to quickly scan and secure the data you need including average property asking price, registered buyers by zip code, and residential market trends.
  
  
• An addition of the Market Conditions section. Looking for hyper-specific data on a particular market? The Market Conditions section covers all current activity in the market, including active listings, average days on market, number of closed sales, and months of supply. 
  
  
• A new AVM valuation. Applying AI (Artificial Intelligence) to our AVM valuation will enable it to become "self-learning" as it receives data and automatically improve over time.
  
  
• A deeply-integrated AVM process. We understand how vital AVM processes are with record low inventories in markets. We've addressed these industry needs by creating a more deeply integrated AVM. 
  
  
• Full integration of AVM with CMA. Our new DeltaNET6 CMA will be fully integrated into our new AVM. Launching this month, the AVM will drive CMA automations. (Coming in early 2021)
  
  
• Acute AVM solutions that save you money. We've listened to our enterprise clients and understand that relying on third-party providers is not fiscally possible anymore. Our AVM is fully integrated to address your business requirements and streamline expenses, ultimately saving you money. 

Though inventory is tighter, the team at Delta Media Group is determined to help you increase your listings in this buying boom. Our newest updates to the AVM platform, including the upcoming full integration into our DeltaNET 6 CMA, will help you overcome these hurdles and achieve your goals now and long into the future.

See what the new report looks like on both desktop and mobile views.

As a brokerage, you want to recruit and retain dynamic agents who will improve your presence in the market. However, many of these agents take exceptional care when choosing which brokerage to join. Who can blame them? Like you, they too want to grow to new levels of success with the support of a winning team. If you're seeking the answer for how to attract and keep a strong team of agents, SEO for real estate will optimize your search.

The team at Delta Media Group is well-versed in creating, implementing, and evolving SEO for real estate strategies. Although search engine optimization is a vital tool in the identification of qualified seller and buyer leads, it's also a priceless resource that brokerages can use to successfully recruit and retain agents....

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In this episode of Tech Tuesday, Harley Wolfarth shows DeltaNET's Google support. DeltaNET offers sales associates the ability to synchronize their contacts, calendar, tasks/events, and more!

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Real estate agent marketing is more vital now than ever. No one could have predicted that 2020 would bring us such challenges, and yet, even fewer could have guessed that real estate markets around the country would see substantial increases in home sales. With remote working, virtual learning, and the desire to leave heavily congested areas, many professionals, families, and aging adults are making the decision to purchase a new home for the long-haul. Take note: 2020 may have been an outlier of a year, but the demand for housing will likely not decrease as we enter into 2021.

Research, reports, and expert opinion claim that the housing market will continue to see a strong buyer presence, thus creating a tighter market. To leverage this increased demand in a tight market, real estate...

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