Real estate is all about connections. Your marketing, including digital and in-person, needs to bring in a constant stream of people you can help. At the same time, you should have a strategy in place to remain connected to customers who've had positive experiences with you in the past.
While the majority of people say they were satisfied with the help their real estate agent gave them, few report using the same agent twice. Some certainly end up moving out of their old agent's service area. Mostly, though, the reason is very different.
They simply forget their previous agent's name.
Heading off the Real Estate "Amnesia Effect"
Only about 17% of people end up using the same agent multiple times.
When you think about the lost time and effort this represents, it is sincerely mind-boggling. It means that, by and large, homeowners (including those selling a home for the first time) also need to take weeks to search for a real estate agent, check their credentials, do interviews, and so on.
Why do all that when they can work with the agent they already know?
From an agent's perspective, this only makes sense. After all, it is much easier to sell to someone who is already a customer than to find a new one. Yet, many newly licensed agents spend years focused on seeking out new leads, when existing customers could be worth 3x to 5x as much.
By staying in touch with existing clients, you not only have the opportunity to meet their future needs. You can also get referral business – sometimes on a regular basis – that might otherwise be impossible for you to access. Unless a customer's close relative becomes an agent, you are the obvious first choice.
All of this demonstrates the inevitable fact that if we want relationships to work for us, we need to put in some work in return. Just like friendships and workplace camaraderie, bonds between you and your former customers require consistent nurturing. Unless you add value, you will be forgotten.
Luckily, there are plenty of ways to do it — even during those years your customer isn't in the market. Let's look at some of the most effective methods around:
Contact us to learn more about how high-performance automation can help deepen your relationships.
This video demonstrates the Customer CSV Import in the DeltaNET. Customer data can be imported from a CSV with contact information, group associations, notes, and more.
In the first year of a real estate agent's career, he or she learns the ropes. In that journey, all agents develop a sense of their interests and strengths. Afterward, a whole new set of challenges is in store.
When rising agents are looking for effective, repeatable processes to fill their sales pipeline, what are they really doing? What is the underlying motivation? We can argue that it's confidence. Building the right processes helps you tackle the unknown with greater energy and enthusiasm.
When you are confident, you feel ready for anything. No matter what happens (or what seems to go wrong!), you have a deep inner knowing that tells you that you can adapt and prevail. But real estate's complexity means most newcomers can't simply "fake it 'til they make it."
They need something more solid and trustworthy to hang their hat on. That's especially true when you're crafting a brand that represents you.
Confidence Is a Winning Trait — and You Can Develop It
No matter where you are in the arc of your career, there are certain practices that can help you bring your confidence to the next level. Confidence, in turn, helps you relate to others — especially clients — with a level of passion impossible to obtain otherwise.
It's confidence that allows real estate agents to stand up proudly and proclaim what they do and who they do it for. Confidence enables you to embrace your unique value instead of trying to be everything to everyone. In exchange, it helps ensure that the right people gravitate toward you.
Confidence isn't pushing the hard sell or "not taking no for an answer," but it's also the magic ingredient that allows real estate professionals to understand that rejections aren't personal, and sometimes it may take 8-10 follow-ups before you connect with someone at the perfect moment.
In short, confidence gives you the power to recognize that "overnight success" is anything but. No one sees the time and effort that goes into everything that comes before the big moment. If confidence is the sense of being ready for whatever comes, it's also a skill you can develop.
Let's look at the most powerful ways for real estate agents to develop their core confidence:
Contact us to learn more about today's premier real estate technology.
In the digital age, competition for real estate agents and brokerages comes from every direction, from other brokerages in your region to massive, online platforms like Zillow aiming to capture as much of the market as possible. With dramatic fluctuations in interest rates and inventory, the volatile nature of many markets only increases the level of competition.
So, how do you get ahead? It starts with having the right tools to generate leads, market properties, promote your brand, and stay one step ahead of the competition. Reliable real estate technology can make an enormous difference in an industry that's more competitive than ever, and here's how.
Who's Your Real Competition?
In order to excel compared to the competition, you need real estate technology that's easy to use for team members of all technology levels. With the latest edition of our real estate CRM, DeltaNET 7, we've made it easier than ever for real estate pros to adopt the latest tech. We've leveraged AI (artificial intelligence) to make the platform even easier to use than ever before, and created an experience that's just as functional to use on the go with mobile devices as it is on the desktop computer in your office.
Save Time and Boost Productivity with AI and Automation
There's no doubt that providing outstanding service can help you thrive against the competition, and that's easier to do when you don't have to worry about tedious tasks clogging up your schedule. With DeltaNET 7, you can automate email marketing with distinctive drip campaigns, automate social media posts, send automatic listing alerts to clients, and share AI-driven newsletters with your audience. You can also create auto-generated to-do lists to help you manage your schedule and focus on the tasks that matter most each day.
Streamline Your Workday to Focus on What Matters Most
Every moment counts in an industry as competitive as real estate, so it's important to focus your time and energy where they will have the most impact. With DeltaNET 7, we've added some new tools to help you manage your time while further optimizing all of your favorite tools from previous versions of the DeltaNET. No, you can benefit from automated, AI-driven to-do lists, which make it easy to organize your day, manage your time, and tackle key tasks. You can even design specific roles for team members within DeltaNET 7, focused on the tools and features that they rely on the most.
Create Meaningful Marketing with Just a Few Clicks
Speed matters in a competitive industry, but not at the expense of quality. The marketing tools within DeltaNET 7 offer both, allowing you to create customized, modern marketing materials. Delta Create can help you make everything from listing brochures to custom graphics, flyers, eCards, and more. Start with a pre-designed template, then customize it to suit your brand and your audience. For agents, Delta Pitch simplifies the process of creating CMA reports, allowing you to create detailed reports for your clients in just two clicks.
Easily Create and Share Social Proof
Social proof is one of your greatest assets for generating and converting leads, so it's more important than ever to be able to easily share all of the positive feedback you get from clients with the world. With a built-in testimonial system, DeltaNET 7 simplifies the process of gathering and sharing your social proof in the form of client testimonials. These testimonials are ideal for posting to your real estate website, sharing on your social feeds, and integrating into your marketing materials.
An Easy Transition to the Latest Real Estate Tech
Now, the best real estate tech in the world is only valuable if it's easy for your team to adopt and use. When you have one eye on the competition, you don't want to waste too much time getting up to speed with all of your new tools. Within DeltaNET 7, you will find DeltaNET Academy, our virtual training platform which streamlines the process of getting your team on board with your tech.
Team members can take advantage of built-in training courses that teach them how to use the extensive list of tools and features in DeltaNET 7. We also offer the Delta Transition Guarantee to ensure a smooth, streamlined transition to your new real estate CRM.
Is Your Real Estate Technology Truly Working for You?
When competition is this fierce, can you really afford to rely on anything other than the best for yourself and your team? The tools in DeltaNET 7 are all designed to help you outshine the competition, whether you're a small, boutique brokerage or a huge national brand. With the right tools for marketing, time management, productivity, and relationship building, you can help your team thrive no matter what type of competition is waiting around the next corner.
This video demonstrates how you can generated mailable postcards in bulk for customers that have requested a home valuation on your website. It further describes the functionality of the AVM Reports page in the DeltaNET.
Get ready to unlock a whole new level of creativity and convenience.
Say hello to Delta Create! This suite of creative tools allows you to easily create marketing materials, messages to clients, listing brochures, and more, all in one place. Start with a template, customize it to suit your unique needs, and exercise your creativity with time-saving features that leave you more time to serve your clients.
Let's take a deeper dive into what you can expect from Delta Create and a closer look at some of the features that will help you grow your real estate brand.
Why Delta Create is Valuable to Your Real Estate Brand
Branding is an essential element of success in real estate, whether you're an individual agent or overseeing a large brokerage. Potential clients want real estate services from a brand they can trust, so the quality of your marketing materials and outreach ultimately makes a big difference in earning their business.
Put yourself in the prospect's shoes. Are you choosing a company with DIY marketing materials that look like they were created with a computer from the 1990s? Or would you be more interested in a brand that promotes itself with professional, polished, modern marketing materials that stand out for all the right reasons? High-quality marketing inspires confidence.
Design is essential to producing marketing that turns heads, generates leads, and earns business. If you want marketing that puts your brand in the best possible light, you need the right tools. Delta Create puts all the design tools you need at your fingertips and allows you to quickly create marketing materials like a pro.
Just as importantly, Delta Create doesn't limit you to one template or style. Start with a pre-designed template as your base, then customize it to suit the unique needs of your real estate brand and stand out from the crowd. When you combine creativity with customization and convenience, you have everything you need to grow your brand.
Get to Know the Features of Delta Create
The key word to remember with Delta Create is customization. The tools within Delta Create offer the perfect mix of customization and time-saving templates that empower you to make your marketing materials your own. Here are some of the tools that will make your life easier while giving your brand a boost — with outreach to both current clients and fresh leads.
Staying in touch is critical to retaining clients' business over time, and Delta Create makes it easy to create customized eCards for all of the biggest moments in life. Create cards for birthdays, anniversaries, holidays, and so much more in one place. Stay top of mind so clients will think of you first when they — or someone they know — has a real estate need in the future.
Get the word out with customized flyers that you can design within Delta Create and send directly to your local print shop. Have them delivered right back to your door without ever leaving the office.
When it comes to shareable content on social media, few things can top a timely, creatively designed image. Design professional-quality graphics within Delta Create by uploading your own images and customizing each key detail. Whether you're promoting a property, sharing useful data, or informing your audience about your brand, Delta Create truly is your one-stop shop for all your design needs.
You want your listing brochures to make a memorable first impression, and designing distinctive listing brochures is easier than ever with Delta Create. Handle the entire brochure design process from start to finish by uploading photos, customizing the brochure, and automatically pulling key info from the property listing page. Show off your listings to generate interest in properties and show leads that you'll go the extra mile when you're marketing their listing.
We know you don't want to spend all day sending emails and coming up with the perfect words to say. That's why Delta Create has tons of pre-designed email templates that simplify the steps of sending the right message at the right time. You can customize each template to suit your needs and your brand. Make every email pop, and save time in the process!
Look Out for More Exciting Features and Updates in DeltaNET 7
Delta Create is just one of the many exciting updates included in DeltaNET 7. With new features, updates to existing features, and plenty of small changes, DeltaNET 7 was built to make your life easier. But don't worry; all the existing features and functionality you love will still be there waiting for you — and they'll be even more powerful for growing your real estate brand.
If you're looking for a way to build your online visibility, you've probably heard about content marketing. But what is it exactly and why should you use it?
Content is any useful, informative material you publish online to help your audience answer a question or solve a problem. Content is crucial to your digital marketing for two main reasons:
To create a flourishing practice with a full pipeline and the right measure of work-life balance, you'll need to make the most of both these advantages.
Previewing your value is critical because most people who encounter you for the first time aren't ready to buy or sell just yet. It may be weeks or even months before they decide to make their move. Thanks to content, you have a way to strengthen your relationship throughout all that intervening time.
On the other hand, more prominent search positioning means more people will be exposed to your message. The more prospects you have, the more leads you may acquire in a given period of time.
Content doesn't solve every major quandary you'll encounter during your marketing. Your real estate website still needs to be optimized to convert first-time visitors into appointments. Without that piece of the puzzle, greater attention from search traffic won't translate into bottom-line value.
But content does establish the foundation you can build on for many years to come.
The Four Most Important Things to Know About Content Marketing
If you're new to content marketing, it's not unusual to be intimidated by all the different methods and tools. It seems like everyone has their own approach to the subject. Instead of trying to decide which is the best, it's most valuable to pick a place and dive in.
To make that easier, here are the things about content marketing you absolutely must know:
There Are Many Different Types of Content
In the broadest sense, everything is content: Blogs, videos, social media posts, photos, infographics, and the rest. But when you're just getting started, it doesn't mean you need to do "a little bit of everything." On the contrary, it is often best to choose one or two methods that you can stick with reliably.
To begin, you might decide to publish one new blog post a week. These can focus on topics relevant to your audience, such as home financing or local neighborhoods. From there, you might decide to add one video a month based on the previous month's most popular blog and so on.
It's essential not to go overboard in the early stages, as you might burn out before you see real results. One way to keep that from happening is to use only the social media network where you know your ideal customers are found. Instagram is a good start, with LinkedIn for high-end luxury properties.
All Content Should Have a Call to Action (CTA)
Content helps deepen trust and raise online visibility as a matter of course. But that's not all content can or should do for you. Every piece of content has the potential to move people through your sales funnel. Doing so depends on having the right call to action at the end of every content piece.
For example, your blogs might end with a CTA to join your email marketing list for a weekly round-up of the most valuable content. Your email messages, on the other hand, could have their own CTA aimed at getting your subscribers to set up an appointment and give you a call.
One strange piece of selling psychology has been proven over and over again: People won't "take the next step" unless you specifically spell out what it is! So, be certain you know where each content piece fits in your overall strategy and craft your CTAs accordingly.
Your First Six Months of Content Should Be "Evergreen"
Evergreen content is any content that's relevant to the vast majority of first-time website visitors and rarely needs to be updated. For instance, if you develop a series of blogs about getting your finances ready to buy a home, this will be very valuable to first-time homebuyers, and the fundamentals rarely change. Remember: Every piece of content can have an impact for years to come!
Visual Content Empowers Promotion
Content works best when you have means of promoting it, which is where social media marketing and email come in. But getting people to slow down and pay attention is no easy task. Ideally, all content should feature photos. All in all, videos get more attention than plain text content.
Contact us to learn more about content marketing today.
Keeping in touch with clients and nurturing leads doesn't have to be a chore. Email marketing doesn't have to take too much time from your busy day. You really can increase the success rate of your marketing and save time without compromising on quality.
Email drip campaigns provide potent, reliable solutions to some of the most common marketing challenges faced by real estate agents, allowing you to stay in touch in a way that makes more sense for both you and your audience.
Here's why you should be using email drip campaigns, along with some proven tips to help you make the most of this powerful marketing tool.
What Are Email Drip Campaigns?
Email drip campaigns are built around automated email series which are sent to clients or leads over time, with little effort required on your end. Rather than sending out individualized email blasts or overwhelming your audience with content, drip campaigns provide timely, tailored content designed to appeal to different segments of your audience. The content in email drip campaigns is built to inform your audience, help them make decisions, and provide the information they want to see at just the right time.
The Advantages of Email Drip Campaigns
Tips for Setting Up Effective Email Drip Campaigns
The first step for successful email drip campaigns is to segment your audience. Campaigns are designed to appeal to different segments of your audience, like buyer leads, seller leads, and past clients, so it's important for the right campaign to reach the right group. Planning ahead in this way will increase open rates and enhance the impact of your email marketing.
Leverage Email Drip Campaigns and So Much More with the DeltaNET
Ready to enjoy the benefits of email drip campaigns and enjoy access to tons of other easy-to-use tools that can help you grow your real estate brand? The DeltaNET, our real estate all-in-one solution, integrates all of the tools you need to level up your marketing game. With the right real estate tech, you can maximize your marketing, provide better service to clients, and save tons of time in the process.