SEO — search engine optimization — is a suite of best practices aimed at two goals:
Reaching the top of any significant Google search doesn't happen by chance. It's possible only when you practice search engine optimization throughout your website. Although it might seem like an intimidating prospect, SEO becomes much easier when you have the right resources in place.
SEO Is Your Key to Affordable Organic Leads for Your Website
Your real estate website is one of your most important assets. In fact, it's second only to you in its power to deliver business value.
You're the star of your brand — and you'll always be at center stage. But there's one pesky thing about humans, even real estate agents: We have to sleep at night. Even when you're doing something else, your website is always hard at work on your behalf, introducing people to your brand.
Making your website work for you should be one of your biggest goals in 2022, especially if you're early in your career. A website that attracts, qualifies, and converts leads helps take a lot of the pressure off your business. You no longer need to hustle constantly for new prospects.
And that means you can spend time up-leveling your skills and deepening existing relationships.
All in all, real estate agents who don't find a way to create the right balance are on their way to burnout. The most reliable way to yield ROI from your website is to make sure it appears prominently in search, and the only programmatic way to do that is to practice SEO.
In our SEO services for real estate, we've consistently seen small, mid-sized, and large agencies reach thousands of new leads after implementing best practices in search engine marketing. That adds up to less than $10 per organic lead, just 0.001% of what a single transaction could be worth.
Even solo real estate agents can stand shoulder to shoulder with their larger competitors if they choose a long-term focus on SEO. Unlike online advertising, SEO delivers compounding benefits in organic traffic that are virtually free of charge. By comparison, ads stop working for you as soon as you stop paying.
Use SEO for months and even the wealthiest rival can't come along and reproduce your success.
And the sooner you get started, the sooner you'll see results.
How to Get Started with SEO for Real Estate
With DeltaNET 6, the premier CRM for real estate, you can get off to a running start on SEO. But even if you want to take a do-it-yourself approach, SEO isn't really as fearsome as it appears. By knowing some of the basics, you'll have much more power to influence your digital marketing's direction in the future.
Here are the fundamentals that will turn you into an SEO-savvy real estate agent:
Once you see results from SEO, you'll wonder how you ever did without it. Contact us to learn more about its role in real estate digital marketing.